CCTV News:Traveling on holidays and visiting the zoo have become the choice of many tourists. Who is the hottest in the animal kingdom now? That giant panda deserves to be the top current bearer. In addition to love, the economic benefits brought by this cute beast are also very considerable. We went to Sichuan with the reporter to have a look.
CCTV reporter Li Chao:It’s 7 o’clock in the morning. Although it’s still raining outside, you can see that the enthusiasm of the people who came to see the giant panda is high behind me, and they have already started to queue up.
Just entering chengdu research base of giant panda, the panda headdress and accessories for panda bags are absolutely necessary fashion items for tourists here, and their goal here is to see the top-notch "flowers". Huahua’s name is Hehua, and it is popular because of its short neck and the image of a triangular rice ball when sitting down. In addition to her cute appearance, Huahua is also called "the darling of the panda world" by netizens because she is not good at climbing trees and is often robbed of food.
Tourist Li Sunshine:We gathered at the giant panda base to see the flowers.
Tourist Xu Chao:I’m going to stay in this base for one day today. If I can’t enjoy watching pandas, I may come again tomorrow.
Not only to see, but also to take this "stay cute" home. In Chengdu’s major cultural and creative stores, the reporter saw that all kinds of panda peripheral products were dazzling, ranging from panda hairband and dolls to schoolbags and decorative rings. The stores also innovatively introduced cultural and creative products sought after by young people, such as puzzles and blind boxes, and customers came to buy them in an endless stream. Not only that, merchants also apply the cute image of panda to tea, cakes and other foods to develop creative products.
Tourist:Very silly, very fashionable. I want to take one of those small (panda cakes) home to have a taste.
Relying on pandas to create new consumption of cultural tourism integration
Not only in Chengdu, but also in Ya ‘an, Sichuan, a series of cultural and tourism integration explorations are being carried out around the development of "panda economy".
In the magic planet of Longcanggou Town, Yingjing County, Ya ‘an, the "magic warriors" are nervously playing the secret room game to solve puzzles. "Zhen" comes from Shan Hai Jing, which is one of the ancient names for giant pandas. This panda-themed escape game from the Chamber of Secrets has attracted many tourists to punch in.
Tourist Wen Hao:I learned from the internet that there are many elements of giant pandas here in Yingjing, and we will stay here with our friends.
In the first quarter, Longcanggou Town received more than 150,000 tourists, with a tourism income of 12.68 million yuan, up by 180% and 200% respectively compared with the same period last year.
Gao Xiaosong, Party Secretary of Longcanggou Town, Yingjing County, Ya ‘an City, Sichuan Province:Before that, I might just take a trip to our farmhouse. It didn’t take long, and the drive to the economy was limited. But since we implanted the IP of a digital panda, Panda, into our tourism industry last year, tourists may spend two days in Longcanggou — Three days. It has stimulated the sales of our agricultural special products, promoted the development of farmhouse music and homestay industry, and further promoted the income of farmers.
In Baoxing County, Ya ‘an, the world’s first giant panda scientific discovery site, the instructor of the camp is introducing the story of Baoxing Giant Panda to tourists in the popular science recreation camp of the Giant Panda International Tracing Camp.
Tourist Lu Xiuli:Because I have never seen a giant panda in Guangdong, I just saw it in pictures and didn’t know it carefully. When I came to this place, my tutor introduced us a lot about the panda’s living habits and its cultural traditions.