From September 6 to 17, the subsidy for car replacement in our city was 63.5 million yuan. The picture shows the public buying a new car.
During the Mid-Autumn Festival holiday, "trade-in" swept through the consumer market in Shenzhen. Many citizens were busy buying home appliances for mobile phones, seeing furniture for a test drive, and coming up with renovation plans. The sales of major chain 3C home appliance stores, 4S stores, new energy offline experience stores, home markets and other passenger flows both increased substantially.
Since September 6th, Shenzhen has implemented a new round of stronger "trade-in" policy for consumer goods, covering eight major areas, such as personal passenger cars and home appliances, with wider product selection and the highest subsidy ratio. After the implementation of the policy, consumer heat waves have been set off from the home appliance car market to the home decoration market, further stimulating consumer vitality and boosting market confidence. The latest data shows that from September 6 to 17, the city sold over 79,000 home appliances, with a write-off amount of 58 million yuan, driving sales of about 420 million yuan; The number of applications for car replacement subsidies reached 4,700, with a subsidy amount of 63.5 million yuan and sales exceeding 1.28 billion yuan.
Subsidies are strong, and citizens are busy with new jobs.
During the Mid-Autumn Festival just past, the reporter visited many large-scale home appliance stores in Shenzhen, such as JD.COM, Shundian and Suning, and saw that various publicity signs about the trade-in of home appliances, such as "Shenzhen 2024 intensified efforts to support the purchase subsidies for trade-in of home appliances", "the maximum subsidy is 10%-20%, and the maximum number of items is 1,000-2,000 yuan", were everywhere in the stores, and the crowds in the stores surged, and the purchase and sale were booming.
"It has saved more than 1,800 yuan. This time, the government subsidy is very strong. Buying a computer is equivalent to a 20% discount, and it is instant and affordable." In the computer sales area of Shundian (Yifangcheng Shopping Center Store), Ms. Luo, a citizen, selected a laptop with an original price of more than 9,000 yuan, and with the assistance of the staff, she received the purchase subsidy voucher and paid the bill. While holding the record of showing the reporter the reduction in payment, she said happily, "I’ve always wanted to change a computer for my daughter who studied design. I liked this computer earlier, but the configuration is relatively high, far exceeding the budget. I heard that the government has launched a subsidy activity for home appliance purchase, and I quickly started during the holiday."
As a new round of "trade-in" products, consumer electronics and home appliances are closer to people’s lives, and the market response is the most enthusiastic. The passenger flow sales of major 3C home appliance stores, brand mobile phone authorized stores and home appliance stores have increased, especially in the past Mid-Autumn Festival holiday, and the policy-driven effect is very significant. According to the latest data, during the Mid-Autumn Festival holiday, the daily average number of consumers who bought household appliances through trade-in reached 30,000, and the sales reached nearly 200 million yuan. The average daily sales increased by 1.2 times compared with the eight days before the holiday.
The reporter noted that compared with the first round of "trade-in" policy launched in May this year, Shenzhen’s new round of "trade-in" policy has intensified, mostly raising subsidy standards, expanding the scope of product category support, and adjusting and optimizing the participation rules. Taking home appliances as an example, not only the subsidy ratio is as high as 20%, but also 17 kinds of products, covering computers, mobile phones, air conditioners, smart wear, consumer drones, etc., which can be described as the largest and most extensive subsidy activity in recent years.
"The new round of Shenzhen’s home appliance trade-in policy has significantly promoted the sales of retail enterprises, which has made us feel the vitality of Shenzhen’s consumer market and boosted our confidence." Peng Jun, general manager of Suning.cn Shenzhen Region, said that since the implementation of the policy on September 6th, the overall sales of Shenzhen Suning.cn increased by 168%. During the Mid-Autumn Festival holiday, the passenger flow of Suning.cn offline stores in Shenzhen has increased many times. Computers, televisions, ice washers, air conditioners and other products have achieved substantial growth compared with last month, among which computers have increased by over 300%.
Under the blessing of the new policy, the Shenzhen auto market also set off a car test drive boom. During the Mid-Autumn Festival holiday, the new energy vehicle experience stores in several shopping malls in Shenzhen ushered in a wave of passenger flow peaks. "In the process of buying a car, customers must be very happy and welcome to learn that they can enjoy additional government subsidies. Originally, some car-changing customers who hesitated to wait and see would quickly take shots under the stimulus of subsidy policy. " Xiao Zhou, a salesman of a brand car experience store in Shangcheng, Shenye, has been receiving customers in recent days. He told reporters that the maximum number of test drive customers received in the holiday store is nearly 60, and the average daily sales volume has also increased. It is expected that customers who book cars will reach a small climax by the end of September.
Government and enterprises tap the potential deeply, and businesses are confident.
In this "trade-in" campaign, Shenzhen has generously offered "real gold and platinum" to support the "rejuvenation" in eight major areas, such as replacement and renewal of passenger cars for individual consumers, scrapping and renewal of automobiles, scrapping and renewal of old operating trucks, renewal of new energy buses and power batteries, trade-in of household appliances, and renovation and renewal of home improvement products, among which 1.1 billion yuan supports citizens to exchange new cars and 1.6 billion yuan encourages trade-in of household appliances, and the maximum subsidy for overall renovation of the whole house reaches 30,000 yuan, with respect to policy strength and breadth.
The policy is overweight, and the business participation motivation is stronger. Up to now, 162 enterprises, 1,615 stores and 2 online platforms in the city have participated in the "trade-in" of household appliances, and 564 automobile distribution enterprises have participated in the "trade-in" of automobiles. Major decoration companies and internet decoration platforms have studied policies one after another, and provided more specific decoration guidelines in combination with the specific needs of consumers.
"Tuba Rabbit has set up a user service team to provide one-stop consultation and guidance services for the owners. Regarding the subsidy policy and various problems encountered in the operation process, there are special personnel to provide answers. " The person in charge of Tuba Rabbit brand said that users can easily match the decoration companies participating in government subsidy activities through Tuba Rabbit platform and enjoy the double benefits of professional decoration services and government subsidies.
Taking advantage of the policy east wind, major businesses and manufacturers have launched large-scale profit-making activities in order to expand sales. "On the basis of government subsidies, we have increased Suning subsidies by 10%+ factory subsidies by 10%+ old machines by 5% (in some categories), and the maximum reduction of four subsidies by 45% has formed an unprecedented policy synergy, and’ real money and silver’ has promoted’ trade-in’ consumption." Peng Jun said.
Huang Jun, executive vice president of Shenzhen Retail Business Association, said that the implementation of a new round of home appliance trade-in subsidies in Shenzhen is a "timely rain" for the home appliance retail industry in Shenzhen, and its role in stimulating consumption and stimulating consumption is very obvious. The timing of this round of policies in Shenzhen is very clever, less than a month after the last round of activities, which shows the government’s determination to promote consumption, which once again boosted business confidence. At present, businesses are very enthusiastic about participating, and they have launched various profit-making activities on the basis of government subsidies to jointly tap the consumption potential and expand the policy effect.
Consumption upgrades again, and the economy adds vitality.
As a win-win consumption model, "trade-in" not only provides consumers with the benefits of upgrading consumer goods, but also injects new vitality into economic development. The reporter noticed that the new round of "trade-in" in Shenzhen not only increased the subsidy, but also aimed at consumption hotspots, and included greener, more energy-saving, smarter and higher-end products in the scope of subsidies, and the subsidy ratio was higher, which promoted the upgrading of consumption.
In terms of subsidies for consumer electronics and household appliances, the proportion of subsidies for first-class energy-efficient household appliances in Shenzhen this time is as high as 20%. According to the consumption characteristics, Shenzhen has added six types of products, including consumer drones, consumer robots, 3C servers, projectors, intelligent sports equipment and coffee machines, which have been greatly welcomed by consumers and received enthusiastic market response.
The policy is in line with the consumption trend, and the sales volume naturally rises. "Low energy consumption, high energy efficiency, high quality-price ratio, and smart fashion have also become the core elements of consumers’ attention in purchasing home appliances. Over 90% of household users choose first-class energy-efficient products for trade-in. According to Suning.cn data, during the Mid-Autumn Festival, the sales of casarte refrigerators, COLMO air conditioners, Siemens washing and drying machines and Hisense 85-inch+large-screen TVs increased by 356%, 400%, 161% and 899% year-on-year. " Peng Jun revealed that, in addition, as college students become the main buyers, new digital products such as AI mobile phones and tablet computers have become a new trend, which is popular among young consumers. The opening season coincided with the new subsidy policy. The sales of AI mobile phones in Shenzhen Suning.cn doubled, and computers increased by 199.61%.
"Shenzhen has launched a new round of trade-in policy, offering real money to encourage consumers to trade in old ones, which not only gives citizens real benefits, but also provides important support for the improvement of the entire consumer market, boosting market confidence, stabilizing market expectations and promoting economic growth." Zheng Tiancheng, deputy director of the Enterprise and Market Research Center of China (Shenzhen) Research Institute for Comprehensive Development, said that the government’s "generous" subsidies to consumers to buy greener and smarter products will promote the upgrading of people’s consumption and improve their quality of life, at the same time, it will promote the upgrading of the whole industry, stimulate the innovation of manufacturing, promote the upgrading of production equipment, and form a good cycle of personal consumption and enterprise investment.
Automobile consumption subsidies are booming "golden nine silver ten"
At present, Shenzhen’s "trade-in" is in full swing, and the attractive automobile consumption subsidy has injected strong vitality into the traditional consumption season "Golden September and Silver 10". In the interview, the reporter found that many citizens have put a new car on the agenda and hope that the new car can keep the original license plate number. So, how to operate?
Yesterday, the reporter visited a number of automobile sales stores in Futian District, and saw that the subsidy policy was what consumers were most concerned about when looking at cars. "In fact, the car has been watched for a long time, and the goal has been basically determined. Because of the new changes in the subsidy policy, I want to see how it is the most cost-effective." Ms. Zhou said in an interview with reporters. "After the introduction of the new policy, the number of people has increased significantly, including consultation, test drive, etc., and some consumers who were originally waiting to see have placed orders under the blessing of subsidy policies." A salesperson of a new energy car store said, "We will take the initiative to introduce the current government subsidy policy and the preferential policies introduced by our car companies to customers, so that consumers can enjoy the superimposed benefits."
The reporter learned that with the enthusiasm of consumers for automobile consumption, the traffic police department has received more related business consultations and business handling. "The original license plate has been with me for a long time and is very emotional, so I hope to take it with me when I change cars." In the interview, the reporter found that many citizens who are going to change their new cars want to keep the original license plate number, but it is not clear whether they can do it. In this regard, professional police conducted a detailed interpretation of relevant policies.
If you want to keep the original vehicle number plate, you need to meet the following conditions at the same time: 1. Limited service life, the owner of the motor vehicle owns the original motor vehicle and has used the original number plate for more than one year; 2. The time limit for automatic retention shall be applied within two years after the motor vehicle moves out, the co-owner changes, the transfer registration or the cancellation of registration; 3. The vehicle is in normal condition, and the road traffic safety violations and traffic accidents involving the original motor vehicle have been handled. In line with the conditions and within the prescribed time limit, citizens can directly apply to dmv for the use of the original motor vehicle license plate number when applying for motor vehicle registration after handling the registration of motor vehicle change, transfer or cancellation.
The police also specially reminded that if the motor vehicle business is handled (except that the husband and wife change the co-owner to keep the original number), the motor vehicle number plate number can only be used by the original motor vehicle owner and cannot be transferred; Change of co-owner of motor vehicle (change of husband and wife) can also be applied. If the motor vehicle jointly owned by husband and wife changes the registered motor vehicle owner’s name to the name of the other party, and the marriage relationship expires for one year and is jointly applied by husband and wife, the original motor vehicle license plate number can be used; Those who have applied to use the original motor vehicle license plate number, if they apply again, still need to meet the above handling conditions.
"If you don’t want to keep the original number plate, citizens can pre-select the Internet number through the traffic management 12123 mobile phone client and the Guangdong traffic safety comprehensive service platform, or randomly select the number from 50 on the spot. These two channels are two different number pools. You can choose the Internet number first, and then choose the number on the spot if you are not satisfied. " The police introduced, "However, after the successful pre-selection of the license plate number on the Internet, if the applicant fails to go to the vehicle management department to register and confirm the vehicle in time within the validity period of the system prompt, and if the number has been confirmed on the Internet, he will still choose the number again on the spot or keep the original number, which will cancel the pre-selection of the motor vehicle license plate number, and the owner will also be recorded in the’ blacklist’, and he will not be able to handle the number selection business on the Internet within two years."
