标签： 杭州楼凤

How did Ziguangge, a century-old shop, sell waste oil？

　　CCTV News:These days, the hip-hop singer PG One has been criticized by Ziguangge, the official website of the Communist Youth League Central Committee, People’s Daily, CCTV News and other authoritative organizations because there are a lot of negative factors in her lyrics. Among them, Ziguangge even issued three Weibo articles in succession, criticizing PG One for drug-related, vulgar music and insulting women.

　　Screenshot of Weibo Hot Search List

　

　　Screenshot of PG One fan group chat circulating on the Internet (authenticity to be tested)

　　On January 7th, it was revealed in Weibo that PG One fans mistakenly thought that Ziguangge was a hotel official micro, and they suspected that the hot search topic "Ziguangge gutter oil" wanted to destroy it. At the same time, searching for "Ziguangge" in Weibo, besides the first-ranked gutter oil, other topics include "selling incense burners", "marketing numbers" and "restaurants".

　

　　After the "Ziguangge Waste Oil" was listed, Ziguangge Guanwei publicly responded in a humorous tone. "# Ziguangge Waste Oil # was hot searched? How to deal with this negative public opinion? The purple baby can only hide in the Ziguangge Hotel in the downstairs canteen and tremble. "

　　According to the certification data of Ziguangge in Weibo, Ziguangge is a Weibo established by Ziguangge magazine of the Central Committee of the Communist Party of China State Organs Working Committee, which is an important party magazine of the State Council system. Obviously, as an authoritative media, Ziguangge has nothing to do with hotels.

　　The reply from the official of Ziguangge, Microcomputer Zhi, triggered a network carnival. The major officials "practiced the party’s mass line education and practice activities, and truly came from the masses, went to the masses, and became one with the people!"

　　According to media reports, hot search in Weibo has become an industrial chain, with the top three quotes in the hot search list ranging from 50,000 to 60,000 yuan. This further strengthens the suspicion that PG One fans buy hot search black Ziguangge. Some netizens even broke the news that PG One fans are launching crowdfunding, and each 50 yuan is preparing for the next round of action.

　　The behavior of PG One fans suspected of buying hot search has attracted a lot of criticism, and netizens have accused fans of being distorted and losing their minds. Some netizens pointed out: "Everyone criticized PG One because they were worried that he would bring bad young people. Fans of PG One proved to the central media with practical actions that PG One did bring bad young people."

　

　　However, the incident began to reverse on the afternoon of the 8 th. In response to the hot search behavior, Weibo officially responded publicly, saying "‘ Ziguangge waste oil ’ I didn’t go to the hot search list yesterday! " Weibo said that the word began to be searched by users at 19:30 on the 7th. In the normal search volume, only 3.26% of users paid attention to "Honghuahui PG_ONE", and the rest were enthusiastic participants of a large number of (onlookers) users, which led to the continuous rise of the popularity. It was displayed in the "real-time rising hotspot" at 20:42 and lasted for more than ten minutes. However, due to the lack of search volume, it failed to board the website. In other words, the "hot search list" of netizens’ screenshots is not the top "hot search list", but a "real-time rising hot spot", because the participation of onlookers led to an increase in heat, and later it did not go to the real hot search list.

　　Weibo’s official response proves that the hot search on "Ziguangge Waste Oil" is not driven by PG One fans, but is caused by onlookers.

　　In addition, Weibo also said that there are indeed promotions and advertisements on the hot search list, and advertisements are displayed with the word "recommendation" on the right side of the list. However, "Ziguangge gutter oil" cannot be purchased as a hot word. "Advertising also has a review mechanism, and it can only be used if it is legal and compliant."

　　This practice of setting up a target and then criticizing it has naturally aroused the resentment of some netizens. Netizens began to reflect on the attack on PG One fans:

　　In fact, if you only attack your own vertical target, it will only make the supporter more determined and attract some resentment from the neutral party. It is said that there is a way to whitewash the pink circle, that is, fans themselves add a little false black material and then overthrow it, which will make people who don’t know the truth think that all these black materials are false. This situation must not be what the masses of onlookers want to see.

　　However, although the "Ziguangge gutter oil" incident is just the entertainment of onlookers, idolize, whose fans are blind and irrational, is still worthy of attention. From the "seeking for a hammer" of Joker Xue fans to the blind maintenance of PG One fans, the reality has proved that idolize, who is irrational, can not only help idols, but also harm idols and even lead the fire to himself. When our favorite idol does something wrong, we should support him to bear the due price, and then believe that he will turn over a new leaf instead of desperately defending him.

　　Bacon said, "People think that their reason dominates words, but sometimes words dominate reason." Blind powder and brainless black are not desirable. Don’t give up the bottom line because of love or disgust! (Text/Huang Zuochun)

Hot Search： Will you speak out bravely when the truth is wrapped in interests？


Special feature of 1905 film network Directed, producer and starring, the film will be released nationwide this Friday (December 1st). Previously, this film won the "Most Expected Feature Film Award" at the 36th China Golden Rooster Award Domestic New Film Exhibition, which attracted much attention and expectation from the audience.



The film tells the story that the explosive articles created by Chen Miao (Zhou Dongyu), the editor-in-chief of the media, rushed to the hot search, but caused the female student of the party "bully" to jump off the building. However, a sexual assault case that was accidentally involved in the follow-up made Chen Miao’s partner He Yan (Song Yang) and investor Peng Yue (Justin) involved in it one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started.


Movies have greater social significance for the current media environment, because the media environment we are in is becoming more and more one-sided, and the fragmented truth replaces the complete truth. At the same time, everyone can speak, seemingly speaking every word independently, but it may also be inadvertently used as a gun.


Public opinion is reversed, and watching movies is like watching reality.


What is "public opinion reversal"? After the release of a news event, network public opinion broke out, new information emerged one after another, the wind direction of public opinion changed constantly, the personnel of the parties reversed, and so on. In the end, this news event disappeared in this post-truth era, making people unable to remember or remember the original appearance of the event.


Xin Yukun, the director, caught this frequent network phenomenon and showed the logical chain behind it to the audience. The film Hot Search tells a story of constant inversion with dramatic effect, and the inversion here is not in the sense of genre, but in the sense of public opinion topic.



The story revolves around Chen Miao (Zhou Dongyu), the editor-in-chief of the media. She is well versed in the traffic code in the Internet era. In order to gain fans and attract investment, she planned many explosive articles and concocted a topic of bullying on campus for girls, which caused the public to have a cyber storm about "bully" Zhang Xiaosui (ornaments), but indirectly led to Zhang Xiaosui’s suicide by jumping off a building.



At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. The "public opinion reversal" war behind the hot search began, and a group of self-media people relied on the power of words to confront the capital power.


As the beginning of the film, it has already pulled out a very complicated social reality, but the whole truth has to be reversed several times. From the fierce confrontation between characters, it seems that we can see the crisscross of "swords and shadows". In the confrontation of each word, there is no absolute truth, only rumors and truth are constantly intertwined, bringing waves of confrontation.



The best thing about Hot Search is that it deeply dissects the "public opinion reversal" that has become the norm in recent years, and puts the whole process of making hot search on the table to tell everyone why it is sometimes so difficult for victims to speak out.


The law of communication is used and the battlefield of public opinion is formed.


Seeing this film, many viewers will definitely think of the previous and recent Hong Kong drama "The News Queen" and other film and television works. In fact, they all have a common feature that they are concerned about media ethics. The difference of Hot Search is that it not only pays attention to cyber violence, but also pays attention to journalistic professional ethics. It tells a complete, vivid and intuitive story about how the media, especially the online media, affect the generation of public opinion and public opinion.


In the film, a large number of tactics implemented by Chen Miao in the field of public opinion use the propagation laws such as "agenda setting and silence spiral". Combined with the plot and context of the film, it can make the audience understand — — What rules have shaped the public opinion environment in our lives?


For example, Zhou Dongyu plays Chen Miao in the film. She mentioned a very important keyword called "agenda setting", which means that the media greatly enhanced the importance of a news event in the audience’s mind by reporting it intensively or continuously. Today, our media structure is also changing, and more and more reports on current hot spots have emerged from the media, which has improved the timeliness and diversity of news.



On the other hand, the "gatekeeper" mechanism of news has also been weakened to some extent. "Reporting" focuses on showing facts, while "commenting" focuses on showing opinions and leading public opinion. The journalism involved by non-professional organizations and non-professional journalists is gradually deviating from those basic journalistic ethics and professional ethics. It has become an indisputable fact that news rationality and responsibility are sidelined and news perspective is skewed in the new media situation.


In addition, there is the law of "silence spiral" that is often mentioned in the film. In general, "silence spiral" refers to the fact that one party’s silence makes the other party more and more powerful, which leads people to dare to be angry even if they are obviously unfair. Just as the "victim" Zhang Xiaosui’s mother kept her mouth shut about the truth about her daughter’s victimization because of her outdated concept, other victims were also silent at the beginning, and the powerful abusers also used the water army to bring rhythm online, making the victims at the bottom speechless.



However, with the continuous fermentation of public opinion, "anti-spiral silence" has also emerged. It is easier to be noticed that people who hold opinions contrary to public opinion, but their comments will make the people who hold public opinion defect. When a victim is willing to stand up and speak out, more and more people will stand up and speak out, which will condense into the power of public opinion storm. This is also the touching place of this film. Women help women, try their best to save each other and save themselves, and defend the truth and conscience of the world.



Guo Chaoren, the former president of Xinhua News Agency, once encouraged reporters in four words: "There are thousands of properties in the pen, there are disloyalty and treachery in the pen, there are rights and wrongs in the pen, and there are lives in the pen." These four sentences are still four proverbs in today’s media environment!


In today’s internet age, behind every hot search is a struggle for people’s attention, for attention, and for emotion and recognition. Unconsciously, ordinary people have become the targets of being used. The film Hot Search not only reveals the truth in the current new media environment, but also brings us some warnings: online public opinion can destroy a person, but fortunately, brave and sincere voice can also save the next person.