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In-depth exploration of China consumption trend in 2025： policy fulcrum, structural opportunity, ＂people-oriented＂ marketing, ESG risk …

Text | consumption new push official

In 2024, the total retail sales of social consumer goods in China reached 48.79 trillion yuan, an increase of 3.5% over the previous year. This shows the resilience of China’s consumer market, but it also means that China’s economic development has bid farewell to high growth rate and formally turned to a new stage of high-quality development, and the consumer market has also shown a structural upgrade. Behind this is the objective law of economic development and the development of human needs at the bottom, which is also the foundation of China’s confidence and determination in the development of consumer brands.

To understand the direction of the structural transformation of the consumer market, we first need to clarify the reasons for insufficient consumption.

Per capita disposable income and its expected shortcomings are the key factors. At the same time, some enterprises are facing operational difficulties, and the unemployment rate of young people has aroused great concern. In addition, the slowdown in economic growth, the scar effect of epidemic situation and the mismatch between supply and demand have all affected consumption to some extent. These problems will eventually lead to a common result-consumers generally feel insecure, which is also the lowest logic behind insufficient consumption.

The change of consumers’ mentality will eventually appear as actual consumption behavior, which is also the structural adjustment direction that consumer enterprises need to focus on. First of all, in daily life, consumers pay more attention to their actual needs and "pay the bill accurately", such as diet, basic health and spiritual enjoyment. Secondly, "avoiding future risks" has become an increasingly important consideration in consumers’ purchase decisions, and consumers will subconsciously "tighten their wallets" to reduce unnecessary expenses, which has also led to a slowdown in the consumption growth of large-scale expenditure products such as automobiles, furniture and household appliances in the past year. In addition, for optional consumption represented by luxury goods such as wearing and beauty, consumers’ pursuit of value preservation, practicality and quality-price ratio is increasing, and they are more sensitive to price changes.

With the more cautious consumption of Chinese residents, "just need" has become the core driving factor of consumption decision-making. At the same time, with the increase of residents’ consumption insecurity and the upgrading of consumer demand, the connotation and extension of "just need" are undergoing profound changes. In addition to the upgrading and adjustment of consumption structure, CBNData also noticed the incremental opportunities in the domestic sinking market and the sea market, and discussed them in detail in the White Paper.

In this context, on December 11th, 2024, the Central Economic Work Conference clearly listed boosting consumption and expanding domestic demand as the primary task of economic work in 2025, which indicates that the consumer market will usher in more solid policy support in the future.

In the short term, "trade-in" is an important policy, in which "greening", "intelligence" and "aging" have become the key directions, and these are also important trends in category consumption upgrading. Angel, a brand of water purification, believes that in the face of the consumption upgrading trend of home appliance industry, the core of brand competitiveness lies in its deep insight into consumer demand and continuous technological innovation. According to the data of the National Bureau of Statistics, the supported categories of new energy vehicles, household appliances, smart homes and digital electronic products achieved significant growth in retail sales in October 2024. In 2025, the policy also made triple efforts in terms of subsidies, financial support and subsidies.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

However, the old-for-new policy is more of a "powerful medicine" to promote consumption, which has a quick effect, but to some extent, it treats the symptoms rather than the root cause. The key to the continuous expansion of consumption lies in whether China can adapt to the long-term upgrading trend of consumption structure and form a new growth model dominated by service consumption. The most noteworthy direction is the emergence of new consumption represented by digital consumption, green consumption and healthy consumption.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

In addition to the evolution of consumption structure, the development of cities is also closely related to commercial development. From the emergence of cultural tourism cities to the first economic competition, the trend of one city, one IP, one industry, one group of people is coming and going. How to capture the fleeting "dividend" of urban development is also very important for enterprises to achieve the phased growth goals.

With the external environment of intensified competition and insufficient demand, the consumer market is full of variables, but it also contains infinite possibilities. In this critical period, the supply-side capital began to look for high-quality enterprises with long-term thinking; The demographic changes on the demand side also provide new structural opportunities for the industry.

On the supply side, some service consumption tracks that were neglected in the past showed growth potential in 2024, attracting entrepreneurs and capital inflows. At the same time, under the prudent investment logic, capital favors scientific, large-scale and extremely subdivided categories. It is worth mentioning that in 2024, the capital players in the venture capital market have undergone structural changes, and the patient capital represented by state-owned assets and CVC has accelerated into the consumption field and become a new force in consumer investment.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

The secondary market has also undergone structural changes in the past year. The most obvious thing is that consumer companies have flocked to go public overseas, especially Hong Kong stocks have become the first choice for enterprises to queue up for IPO. From the results, domestic consumer enterprises have made brilliant achievements, and many brands, including Mao Geping, Bruco and Small Vegetable Garden, have successfully realized their dreams in 2024. However, the successful listing only means that enterprises have stood at a new starting point, and what awaits them in the future is a more rigorous examination of the capital market.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

On the demand side, silver-haired people and Generation Z are working together to lead China’s consumer spending to climb. CBNData will divide people of different city levels and generations, make a comparative analysis according to their consumption willingness and income stability, and gain an in-depth insight into the consumption characteristics and behavior changes of different people, especially those with silver hair over 60 years old and generation Z, so as to better understand the differences in consumption choices of high consumption potential groups and the influencing factors behind them.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

CBNData found that in 2024, beauty care, 3C digital products, and sports and fitness products were the categories that silver-haired people wanted to consume most. At the same time, they also actively explore emerging small categories such as household medical devices and smart home equipment, and the overall consumption shows a trend of "trendy", "younger" and "customized".

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

Compared with other age groups, Generation Z is more willing to spend in 2024, paying special attention to instant gratification, happy experience and social functions brought by consumption. For example, the student party tends to spend leisure and entertainment and electronic products and hardware; Generation Z, who just entered the workplace, has more diversified consumption preferences, attaches importance to personal image management, and some favor pet consumption and real estate investment. It is worth mentioning that Generation Z treats the world with a pragmatic attitude and disenchants consumption. They like to "rent instead of buy" and pay more attention to the price and emotional satisfaction of daily commodity purchase than the brand.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

The diversified transformation of supply and demand is transmitted to the consumer market, showing the characteristics of good performance of essential consumer goods, weak overall optional consumer goods and sustained release of service consumption demand.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

Around the seven tracks of food and beverage, beauty and personal care, pet consumption, outdoor sports, tide play, cultural tourism and catering, the White Paper has carried out specific demand mining in chapter 2.3. CBNData found that essential consumer goods, such as food and beverage, showed a fierce competition in the growth trend, and the rise of white brands and the increase of capacity promoted the popularity of Oleqi and Fat Donglai. Among optional consumer goods, beauty personal care products are continuously involved and the demand is highly subdivided. Especially under the background of "scientific skin care" and "streamlined skin care", the skin care brand represented by Fulifang Si has become a "safe choice" for consumers. The "experiential" consumption areas driven by self-satisfaction, such as sports outdoor products and pet consumption market that directly hits emotional value, continue to strengthen; As a relatively small track, Chaowan Wenchuang industry has strong resilience in growth rate and there is still room for expansion. In the cultural tourism consumption market, the travel willingness of the Z-era and silver-haired people significantly exceeds that of other age groups, which together shape the future pattern of the tourism market; Compared with the popularity of cultural tourism, the catering market in 2024 has entered the stage of replacement of excess stores. Whether it is sinking or exploring the mode of small stores, businesses are still trying to transform and save themselves.

In 2024, the marketing environment is more complicated and uncertain. The relationship between supply and demand is further tilted to the buyer, the convergence of goods, markets and contents is intensified, and the marketing kinetic energy is increasingly insufficient. Facing the current situation, CBNData believes that taking "people-oriented" as the cornerstone, focusing on systematic and emotional content marketing, focusing on quality-price ratio, experiential channel marketing and accelerating brand marketing are creating opportunities for enterprises to maintain their vitality.

In terms of content marketing, the "head-only anchor theory" of talent marketing has been unable to support the long-term healthy development of the brand in the past two years. If the brand wants to reach consumers efficiently and accurately, it needs to be prepared from the dimensions of coverage, accuracy and richness when formulating marketing strategies. Therefore, KOC with strong trust, KOS with strong transformation and vertical talents with heavy tonality have become the key layout of brand systematic marketing. For example, Bawang Tea Kee anchored college students as its KOC incubator; Estee Lauder has built a KOS matrix of nearly 700 accounts in November 2024; On October 18th, 2024, L ‘Oré al participated in the live broadcast of Spring Appreciation Treasure with goods and exceeded one million sales.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

At the same time, emotional resonance has become an important starting point for brands to convey their minds. Among them, short plays, cultural tours and sports events, as the content carriers that have been heating up in recent two years, have become the bridge between consumer enterprises and consumers, attracting a large number of brands to lay out. How to participate in short play marketing? How to capture the upsurge of cultural tourism? How to take advantage of sports bonus? The White Paper is also disassembled in detail in chapter 3.1.2 for the three major content marketing directions.

In terms of channel marketing, in the absence of really good product and consumption mobilization ability, doing deep quality-price ratio and doing heavy experience has become the problem-solving ideas of many brands. In 2024, keywords such as low price and quality-price ratio became hot topics in the industry. Many brands actively laid out hard discount channels such as snack shops in this year, and in order to avoid affecting the "brand value", they set a "bottom line" that only provided channel-specific products or channel-specific new products.

However, although the distribution of discount channels can indeed alleviate the brand’s traffic anxiety to some extent, it is not the only choice for brands. Some brands regard the added value such as experience and interaction as the consumption reason provided to customers. Yigrowth, a marketing service agency under Yingfan Technology, said that for such brands with overweight experience, because online e-commerce channels are easy to capture the characteristics of each user’s transaction link, industry players put forward the concept of full-link experience and can create a seamless experience journey for consumers by optimizing five types of experience contacts; Creating an immersive space, providing additional services, and strengthening interaction have become important ways for brands to create differentiated experiences offline.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

In the face of the zero growth slowdown of domestic social organizations and the fierce marketing environment, in addition to doing a good job in content marketing and channel marketing to achieve efficient reach and transformation of consumers, many consumer enterprises choose to speed up the pace of "going out to sea". At the same time, based on the consideration of long-term strategy and the avoidance of changing risks such as platform policies and geopolitics, more and more enterprises began to strengthen brand attributes and compete with overseas brands for the minds of local consumers. In this context, the DTC model represented by independent stations and offline self-operated stores has become a new beacon for enterprises to enter the "international cycle" in the past two years.

At present, consumer enterprises are undoubtedly in an era of VUCA, and risks are ubiquitous, interrelated, unclear, unpredictable and difficult to attribute. How to survive and develop in such an environment has become the core proposition for every enterprise to answer.

By combing the risk disclosure sections of the annual reports of 143 consumer listed companies in the world in fiscal year 2023, CBNData summarizes seven types of risks faced by current consumer companies. Compared with the data of risk disclosure of consumer companies in 2023 as a whole, macro-political and economic factors, ESG-related risks and policy, law and compliance risks have become the TOP3 risks with the largest increase. Among them, ESG, an emerging risk with wider coverage, is particularly worthy of attention by enterprises.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

What are the key topics of ESG? According to A-share "Guidelines for Sustainable Development Reports of Listed Companies (Trial)", ESG-related information disclosure of enterprises needs to include 21 specific topics in three dimensions: environment, society and governance.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

For consumer enterprises, ESG issues are all-encompassing, and CBNData believes that supply chain and product design are the key cut-in links to systematically deal with environmental dimension risks. This is mainly because most of the energy and material resources consumed by consumer enterprises occur in the supply chain. Only from the distribution of greenhouse gas emissions, enterprises that provide end products and services such as food, fashion and FMCG account for 77%-90% of the total emissions only in the upstream (supply chain) of the third scope. The key to solving the problem of supply chain lies in the product research and development and design links firmly controlled by consumer enterprises. CBNData also focuses on how consumer enterprises respond to climate change risks in Chapter 4.1.2 of the White Paper.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

The risk of social dimension is a more diverse and complex sector. For consumer enterprises, employees are the core issue. Based on the classification standards in the market, CBNData believes that the issues related to employees are mainly focused on the four themes of labor management, employee health and safety, human capital development and supply chain labor standards, and each category has different subdivision directions worthy of attention.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

Another emerging risk that deserves the attention of consumer enterprises is the risk of network information and data security. On the one hand, in recent years, the global demand for consumer digital information protection has been increasing, and the cost of non-compliance (fines and reputation losses) has been rising; On the other hand, ensuring network information security is also one of the necessary preconditions for enterprises to realize digital transformation strategy, and the dependence of each link on digital infrastructure in the process of enterprise operation is also increasing. Therefore, the importance of overall network information security, including IT infrastructure and digital assets, is increasing.

Image source: CBNData "Su Xin 2024 White Paper on the Growth of Consumer Brands in China"

It is not enough for enterprises to manage short-term and medium-term risks in order to achieve longer-term growth goals. Corporate sustainable development (CSD) rooted in stakeholder theory has become a common choice for consumer enterprises to systematically cope with risks, build organizational resilience and drive long-term growth. The White Paper also focuses on the sustainable development strategy of consumer enterprises in chapter 4.2, and discusses how sustainable development strategy can create value for enterprises in three aspects: risk management, improving return on capital and driving future growth.

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[Keep in mind the entrustment of the General Secretary and enterprise research] The remodeling of Ordos

　　Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has been very concerned about the economic and social development of Inner Mongolia. In 2014 and 2019, he visited Inner Mongolia twice, and proposed that the energy-rich areas in Inner Mongolia, including Erdos City, are important national energy and strategic resource bases, and the article on modern energy economy should be done well.

　　From 2018 to 2021, the General Secretary of the Supreme Leader came to the Inner Mongolia delegation of the 13th National People’s Congress for deliberation for four consecutive years. In 2019, when attending the deliberations of the two sessions, the General Secretary asked Inner Mongolia to explore a new path of high-quality development that conforms to strategic positioning, reflects the characteristics of Inner Mongolia, and is oriented towards ecological priority and green development.

　　Ordos cadres and the masses bear in mind the entrustment of the General Secretary, seek a way out and blaze new trails in the transformation, lead quality change, efficiency change and power change with new development concepts, strive for progress steadily on the road of high-quality development, and reshape themselves.

　　Ordos, Inner Mongolia, surrounded by the zigzag bend of the Yellow River, covers an area of 87,000 square kilometers. A quarter of the world’s cashmere products are produced here. The proven coal reserves are 210.2 billion tons, accounting for about one-sixth of the country and one-half of Inner Mongolia. The proven reserves of natural gas are 4.9 trillion cubic meters, accounting for about one-third of the country.

　　In the past, when Ordos was mentioned, people would think of "sheep coal rustic". The energy structure is biased towards coal, the industrial structure is biased towards coal, and the economic structure is scattered. Non-coal industry accounts for only 32% of industries above designated size, and coal and related industries account for more than 50% of the total economic output, which can be described as "coal". "Mining coal to sell coal" was once the main economic growth mode in Ordos.

　　Travel far from you, forge ahead vigorously. Ordos opens the road to remolding: guided by the new development concept, it dares to break through the "ceiling" of development, constantly calibrates the "coordinate system", strives to be the vanguard of Inner Mongolia’s economic development, and gradually realizes the "gorgeous turn" of high-quality development in the new era.

　　"The road to remolding is a profound revolution, and it needs to show the courage to dare to try, dare to break and dare to stand, which is related to whether Ordos can continue to lead the economic development of Inner Mongolia." Li Li, secretary of the Ordos Municipal Party Committee, said that it is necessary to maintain strong political determination and win the green and low-carbon transformation war of this resource-based city.

　　Jiutai New Materials in Dalu Industrial Park, Zhungeer Banner, Ordos City. Photo by Jia Xinlong (Zhongjing Vision)

　　Breaking the game, "partial students" want to solve the problem of one coal monopoly.

　　Every day at 12 noon, it is the maintenance time of Shangwan Coal Mine of Ordos National Energy Group Shendong Coal Group. More than 110 meters underground, Zhang Lihui, the mine manager, led the reporter along the gateway and approached the fully mechanized mining face. He said that as long as the shearer cuts down, more than 2,000 tons of coal will fall on the conveyor, be transported to the coal bunker by belt, and be washed and pulled to the port.

　　"We are an all-electric vehicle demonstration mine, using Shendong and Huawei to cooperate ‘ Kuanghong ’ Realized the domestic substitution of the main transportation system. " Zhang Lihui said that through digital and intelligent application, the annual power consumption of Shangwan Coal Preparation Plant has decreased by more than 8%, the production efficiency has increased by 5%, the average daily production time has been shortened by one hour, and the coal quality stability rate has increased from 83% to 95%.

　　Li Xinhua, chairman of Shendong Coal Group, a national energy group, said that after the General Secretary proposed to Inner Mongolia that "we should pay attention to fostering strengths and avoiding weaknesses, cultivating excellence and increasing efficiency, and go all out to transfer the structure, function and quality", they have been thinking about how coal enterprises develop, where the coal economy will go and how to become a benchmark for green, low-carbon and intelligent transformation.

　　Coal is an unavoidable topic in Erdos. There is coal in 80% of the city’s underground, and the prospective reserves are as high as one trillion tons, which can be dug for many years.

　　The industry in Ordos is "biased" seriously: of the 41 industrial categories in China, only 28 have statistics, only 6 account for more than 1% of the added value of industrial enterprises above designated size, and only one is coal; The characteristics of simplification and heaviness are obvious, the efficiency of resource utilization is not high, and the investment in scientific and technological innovation is insufficient.

　　Path change is first of all a change of ideas. Proceed from reality and be steady, even if there are some small fluctuations in the economy, we can’t change our direction. The Ordos Municipal Party Committee and the Municipal Government are making great efforts to study the assessment indicators of all flag areas in 2022, all of which are aimed at ecological priority and green development.

　　General Secretary of the Supreme Leader stressed: Inner Mongolia should base itself on its advantages, tap its potential, make full use of its strengths and make up for its shortcomings, and strive to change the situation that traditional industries are more emerging industries, low-end industries are more high-end industries, resource-based industries are more high-value-added industries, labor-intensive industries are more capital-intensive and technology-intensive industries are less, and build a new modern industrial system with diversified development and multipolar support, forming a new development pattern with outstanding advantages, reasonable structure, innovation drive, regional coordination and integration of urban and rural areas.

　　What kind of industry can carry the future of Ordos? Making the energy and chemical industry bigger and stronger is a solid foundation for the economic development of Ordos.

　　"The transformation and upgrading of coal-related industries should drive the transformation of industrial structure and the construction of modern industrial system." Qian Gexiang, deputy director of the Department of Political Science and Law Teaching and Research of the Party School of Ordos Municipal Committee, said that the reshaping of the industrial structure should be led through the reshaping of the coal industry.

　　Under the rigid constraints of double control of energy consumption and the goal of "double carbon", a number of large projects exceeding 100 billion yuan in Ordos have been delayed, and a number of chemical projects are difficult to put into production on schedule because of the failure to implement energy consumption indicators. The industrial transformation and upgrading of this city is to seek the optimal solution under various pressures and constraints.

　　The local government began to focus on the transformation and appreciation of resources in the development of resource-based industries.

　　"Coal is the source of wealth in Ordos." Standing in the night of Etuoke Economic Development Zone, Fujian businessman Zheng Bin said with emotion.

　　In the cold winter, a chimney behind him was burning with fire, which was the coke oven tail gas discharged after burning, and the locals called it "the sky lantern".

　　What attracts Zheng Bin to invest and build a factory is resources. Inner Mongolia Dongri New Energy Materials Co., Ltd., where he works, is based on the local industrial base and makes coke oven tail gas into methanol and synthetic ammonia; Buy coal tar to produce anode materials for high-end lithium batteries; Using the vast desert and abundant silica resources, from polysilicon production to photovoltaic modules, and finally building photovoltaic power plants.

　　The Etuoke Economic Development Zone has a coking capacity of 12.7 million tons of coal. The main product is coke, while by-products such as coke oven tail gas, benzene and coal tar may cause pollution. Under the background of energy consumption "double control" and "two high" projects, it is unrealistic to expand the total amount from the source.

　　What should we do?

　　"It is necessary to improve the comprehensive utilization efficiency of coal as a chemical raw material, promote the high-end, diversified and low-carbon development of the coal chemical industry, take strengthening scientific and technological innovation as the most urgent task, speed up key core technology research, and actively develop coal-based special fuels and coal-based biodegradable materials." Jia Rui, member of the Standing Committee of the Otog Banner Committee and secretary of the Party Working Committee of the Otog Economic Development Zone, took the team to repeatedly study this passage of the General Secretary.

　　"The resource industry is our advantage. Changing the development mode is not to abandon the resource-based industry, but to extend the resource-based industrial chain, turn the raw material industry into a material industry, and the industrial chain will go downstream and the value chain will rise to the middle and high end." Jia Rui said that when they figured it out, they set foot on the road of investment promotion by extending the chain to make up the chain.

　　After visiting Henan Pingmei Shenma Nylon Engineering Technology Co., Ltd. for six times, the two sides agreed on cooperation projects: benzene will eventually produce nylon through intermediate products such as cyclohexanol and adipic acid; The intermediate products of local chlor-alkali chemical industry polymerize with adipic acid to produce degradable plastics, or continue to produce spandex. The leap from coal to cloth imagined by Ordos people is becoming a reality.

　　In addition, after the comprehensive utilization project of coke oven tail gas is completed in 2022, "lighting the sky" will become history in Otog Banner. Jia Rui said that for the three by-products of coal coking, we should build a whole industrial chain, and use green coking as the industry name!

　　The wind of green circulation has also blown to the smelting industry. Gao Yanping, duty manager of Ordos Hydrocarbon Energy Company, said that they produce 120,000 tons of methanol by using 300 million cubic meters of tail gas from the silicomanganese submerged arc furnace every year. The 140 million cubic meters of waste gas generated in this process was repurchased by Inner Mongolia Tonghui Tianke Gas Co., Ltd. to produce food-grade liquid carbon dioxide.

　　"Resolutely part ways with the thinking mode and behavior habit of high pollution, high energy consumption, high cost and low-level repeated construction." Wang Bo, chief of the comprehensive department of the Development and Reform Commission of Erdos City, said that promoting the stock upgrading of traditional industries such as chemical industry, metallurgy, building materials and cashmere with green and low carbon, and leading the incremental transformation of industries such as equipment manufacturing and new materials with high-end demonstrations, so as to accelerate the construction of a new pattern of industrial development.

　　After investigating many western cities, Hunan Zhuzhou Times New Materials Technology Co., Ltd. settled Mengxi Branch in Dongsheng Equipment Manufacturing Base. Tang Gexin, deputy general manager, said, "Ordos has superior location, broad wind power application scenarios, and huge upstream and downstream supporting facilities." The company has an annual output of 1200 sets of fan blades, which are mainly supplied to the western market, including Yuanjing Technology Group, which leads the construction of zero-carbon industrial park in Ordos.

　　Ordos, rich in "black gold", began to deploy innovation chain and service chain around the new industrial chain.

　　"The most important thing is to change from resource-driven to innovation-driven, and do everything possible to grasp innovation." Du Huiliang, acting mayor of Ordos City, said.

　　At the beginning of 2021, among all 475 industrial enterprises in Ordos, less than 20% had innovative activities. After a year’s action of "three zeroes" (no R&D investment, no R&D institutions and no invention patents), 26% of enterprises have achieved "three zeroes", which has driven the R&D investment of enterprises on the regulations to 3.47 billion yuan.

　　Ordos regards innovation as the primary strategy and puts forward measures such as innovation chain integration of industrial chain and supply chain; In 2021, the special funds for science and technology at the city level will reach 540 million yuan, and will increase by no less than 15% for three consecutive years in the future; 30 new policies for talents were introduced, and 100 million yuan of financial funds were used to attract talents from all walks of life; Actively create national innovative cities and national laboratories, build high-level national high-tech zones, and build national sustainable development agenda innovation demonstration zones.

　　In order to optimize the industrial layout, Ordos focused on solving the problems of repeated construction, chaotic supporting facilities and lack of fist park and fist industrial chain of chemical projects in various flag areas, and completed the conversion of old and new kinetic energy. At the same time, it is also proposed to keep a close eye on "new specialty and high precision" and build industrial clusters of special metal materials, new chemical materials, new carbon-based materials and new bio-based materials; Keep a close eye on frontier fields such as life and health, semiconductors and aviation materials, and strive to achieve a breakthrough from "0" to "1".

　　Everything must be done, and then it can be done. From "raw materials" to "materials", the local conversion rate of Ordos coal is close to 22%. In the first three quarters of 2021, the energy consumption of the whole society decreased by 741,000 tons of standard coal compared with the same period of the previous year, and the energy consumption per unit GDP decreased by 8.8%.

　　The curtain of remodeling has been opened.

　　Picture Panorama of Rose Culture Park in Dongsheng District, Ordos City, Inner Mongolia. Photo by Liu Bolun (Zhongjing Vision)

　　Forced to overcome difficulties and get rid of "path dependence"

　　Per capita GDP is 2.3 times of the national average, energy consumption per 10,000 yuan GDP is 4.2 times of the national average, and per capita carbon emission reaches 6.9 times of the national average; Coal accounts for 86.7% of primary energy consumption, which is 29.9 percentage points higher than that of the whole country!

　　The intensity of energy consumption, high carbon dioxide emissions, high proportion of coal consumption, extremely sharp structural contradictions of energy, and rather intractable high carbon emissions have made Ordos people face enormous pressure and challenges.

　　This city, which thrives on coal, must make two preparations: not only should it consider how to reduce carbon, reduce carbon and decarbonize industries like other regions, but also realize the goal of double carbon as scheduled with the whole country, and also find new economic growth points when the leading industries are "subtracted".

　　While making a fundamental change in the development mode, Ordos people have found that bright color: to force the adjustment of the city’s industrial structure and energy structure with the goal of "double carbon" and firmly grasp the development opportunities of the new energy industry in transition.

　　In the words of Su Zhongsheng, member of the Standing Committee of Ordos Municipal Committee and Minister of Propaganda Department, Ordos can be transformed if there is no "double carbon"; However, without "strict coercion", the transformation will lack the sense of urgency and the sense of responsibility for action. Huang Bocheng, director of the Municipal Development and Reform Commission, said that the goal of "double carbon" has brought us a new opportunity to truly break the "resource curse" and get rid of path dependence.

　　To what extent is "forced"? In 2025, the installed capacity of new energy will exceed that of thermal power; In 2030, the total amount of new energy power generation will exceed that of thermal power generation. However, at present, the installed capacity of coal-fired power in Ordos accounts for 86.7% of the total installed capacity, and the installed capacity of renewable energy is still small. The consumption of renewable energy power is far below the national requirements for the responsibility weight of renewable energy consumption in Inner Mongolia, and the development of new energy is obviously lagging behind. It is not easy to "force"!

　　This change is not only an energy problem or an environmental problem, but also an overall, fundamental and systematic problem. The goal of "double carbon" can’t be achieved overnight, but it should be achieved step by step, first, the power system with new energy as the main body should be built, and then the use of fossil energy should be gradually reduced.

　　The Party Congress of Ordos City proposed to speed up the construction of a "scenery hydrogen storage vehicle" industrial cluster integrating energy production, equipment manufacturing and application demonstration, and to build a national new energy industry development demonstration base and an important source of green technology. It is also the first in the country to propose to build a zero-carbon industrial park and build a new power system demonstration city.

　　Wind, light, hydrogen, storage and vehicles are put forward in response to the simple extensive resource development model of "digging coal to sell coal and digging soil to sell soil".

　　Under heavy pressure, the real move landed. Each industrial chain of the five major industries is led by the municipal leaders, who thoroughly study the development pattern and trend of the industry at home and abroad, clarify the advantages and disadvantages of Erdos, find ways to make up the shortcomings, list the head enterprises in each link of the chain, attract investment with a clear aim, attract leading enterprises, attract upstream and downstream facilities, gradually develop from one enterprise to the industrial chain, and then gradually grow into an industrial cluster.

　　Located in Jiangsu Industrial Park in Ejinhoro Banner, the prospect modern energy equipment industrial park is in full swing. "Scenery hydrogen storage car" is the five major industries in the park, and the carrier is the first zero-carbon industrial park in China built by Vision.

　　Fan Fengdou, director of Yuanjing Modern Energy Equipment Manufacturing Project, explained: First, build a new power system with new energy as the main body; The second is to adopt real-time energy consumption and carbon emission management; The third is to export zero-carbon industry standards and norms, build an ecological chain, and build the last mile of zero-carbon industrial park through green certificate subscription, carbon sink trading and carbon emission rights trading.

　　In his view, Ordos, with superior geographical location, excellent new energy resource endowment and broad application scenarios, has provided superior element support for the development of the future, and the company’s technology accumulation in the source network has been used for many years.

　　After the arrival of Yuanjing Science and Technology Group, the leaders of Ordos City went to Shanghai, where Yuanjing headquarters is located, to hold investment promotion meetings for 36 upstream and downstream supporting enterprises, and so far 7 enterprises have signed contracts.

　　Feichi technology is coming! The first batch of hydrogen energy buses have been put into use after the construction of the hydrogen energy industrial park.

　　SAIC Hongyan is here! On November 22, 2021, the first batch of hydrogen heavy trucks delivered by SAIC Hongyan to users in Ordos City were put into operation.

　　Ordos also encourages leading enterprises such as Yuanjing and Jiutai to carry out research on key materials, units, modules, systems and recycling technologies for energy storage, aiming at solving the problem of new energy consumption.

　　"Changing ideas, transforming wind, light and hydrogen into green energy, cooperating with energy storage, doing a good job in new power systems, simultaneously introducing corresponding equipment manufacturing, integrating into the application scenarios of power heavy trucks, and opening up the industrial chain can form an industrial cluster of 100 billion yuan." Wu Yun, acting flag-bearer of Ejinhoro Banner in Ordos City, was very excited.

　　Ordos has successively signed cooperation agreements with 14 projects such as SAIC and CRRC Zhuzhou, and 33 projects such as Zhonglai Photovoltaic have signed cooperation agreements with the flag area. Most of these projects are "scenery hydrogen storage vehicle" new energy industry chain projects, which will form a strong support for the city’s economic development and industrial transformation after landing.

　　A good start made Erdos full of confidence.

　　During the two sessions of the National People’s Congress in 2021, when attending the deliberation of the Inner Mongolia delegation, General Secretary of the Supreme Leader stressed that it is necessary to identify the positioning of Inner Mongolia in building a new development pattern in the country, deeply analyze its own advantages and shortcomings, further clarify the key industries and main directions of economic development, and promote related industries to move towards high-end, intelligent and green, develop strategic emerging industries and advanced manufacturing industries according to local conditions, and promote infrastructure construction as a whole.

　　The earnest entrustment of the general secretary has inspired a steady stream of power for Ordos to reshape the energy industry.

　　Forced to "force" out of productivity.

　　In batuta Village, Wulanmulun Town, Ejinhoro Banner, the "Tianjiao Green Energy 500,000 kW Photovoltaic Power Generation Demonstration Project for Ecological Treatment of Coal Mining Subsidence Area" has realized grid-connected power generation. In addition to power supply, we will cultivate in the shallow subsidence area of coal mining, dig ditches and build ponds, and plant fruit forests to realize the reuse of abandoned land.

　　Xue Feng, deputy general manager of Yizheng New Energy Technology Development Co., Ltd., Inner Mongolia Shengyuan Energy Group, who is in charge of the project, said that they also plan to build a photovoltaic power station with an installed capacity of 6 million kilowatts, with an average annual power generation of about 10.8 billion kWh and an annual output value of about 3.1 billion yuan, so as to realize the organic unity of resource development and economic, ecological and social benefits in the mining area.

　　Duan Zhiqiang, chief of the comprehensive planning section of Ordos Energy Bureau, brought a set of more intuitive data: during the "14 th Five-Year Plan" period, Ordos plans to implement 77 new energy projects such as landscape ecological management with an investment of 289.5 billion yuan; There are 8 green hydrogen industry demonstration projects with an investment of 67.058 billion yuan.

　　Forced to "force" creativity.

　　In order to accelerate the exploration of peak carbon dioxide emissions’s carbon neutrality path and strengthen the support of scientific theory, Ordos established the Carbon Neutralization Research Institute in September 2021, which is the first carbon neutrality research institute in Inner Mongolia. At the beginning of its establishment, it signed an agreement with Peking University and Tsinghua University to build a laboratory, and borrowed each other’s advantages to enhance its innovation ability.

　　Bai Yang, director of the project development department of the research institute, said: We will study carbon emission reduction and carbon transformation to realize the integration of information, technology, data and capital.

　　Forced to "force" the imagination.

　　Walking to the middle section of Kubuqi Desert, the drone looked around Dalat Banner, and a horse pattern consisting of 196,320 photovoltaic panels was panoramic. Looking up at low altitude, pieces of fish-scale single-crystal double-sided photovoltaic panels are arranged in a patchwork manner on the sand, and automatically rotate twice every minute with the change of the position of sunlight, which is like a shadow. On the side of the photovoltaic light-chasing board, there are four big diamond-shaped brands: sand turns into gold.

　　The total usable land area of Ordos is nearly 4 million mu, and the total installed capacity of exploitable photovoltaic is about 110 million kilowatts. The area with large-scale development of wind power projects is about 6758 square kilometers, and the total installed capacity of wind power that can be developed is about 15.25 million kilowatts. The 1 million kilowatt photovoltaic leader base implemented in Kubuqi Desert has been fully connected to the grid, making it the largest centralized contiguous photovoltaic power generation base in China.

　　"The back of the photovoltaic panel can also accept the reflection on the desert, thus improving the power generation effect by 5%." Wang Baohe, deputy director of the Development and Reform Commission of Dalat Banner, said that during the "Tenth Five-Year Plan" period, Dalat Banner will continue to increase its installed capacity by about 9 million kilowatts, and it is expected to become a demonstration base for comprehensive development of 10 million kilowatts by 2025.

　　Power generation on the board, planting under the board; Complementary forest and light, multiple power supply; Ride the wind and drive the light. This is the "Mongolian horse spirit" of Wang Yang wanton, which is the "aura" of Erdos.

　　Seek the distance, the ecological priority after "the pain of the skin"

　　"Building Inner Mongolia into an important ecological security barrier in northern China is a strategic positioning based on the overall situation of national development, and it is also a major responsibility that Inner Mongolia must consciously shoulder." The people of Ordos remember what the General Secretary said when he visited Inner Mongolia in 2019.

　　"Ordos is very painful to the ecology. Here, ecological construction is endless, and ecological priority will always be given when conflicts occur. " Liu Xiaofeng, member of the Standing Committee of Ordos Municipal Committee and deputy mayor, said that its geography and landforms can be summarized by two "48%" — — 48% is desert, including Kubuqi Desert and Mu Us Sandy Land; 48% is hilly and gully region, where the soft sandstone is dispersed in the wind and melted in the water, which is one of the main sources of sediment in the Yellow River.

　　As the second longest city where the Yellow River flows, Ordos has always regarded the ecological protection and high-quality development of the Yellow River basin as a major political responsibility. The channel of the Yellow River is zigzag from top to bottom, Ordos is in the embrace of zigzag bend of the Yellow River, and Kubuqi Desert, which spans the west and east, runs side by side with the Yellow River. Water and sand are the protagonists of ecological construction in Ordos.

　　"Welcome to the Yellow River to see other scenery." Chang Hai, member of the Standing Committee of Hangjinqi Committee and Minister of Propaganda Department of Ordos City, updated his circle of friends: a picture of the Yellow River and a photo of the desert snow scene. He photographed the flowing landscape of this winter by the Yellow River. The cold wind roared, and a large area of white ice flowed along the main river with thick snow, which was spectacular.

　　Hangjinqi has been facing a dilemma for a long time: in the dam, the Yellow River water is mostly in trouble during the flood season; Outside the dam, the Kubuqi desert, which accounts for 52% of the flag area, is dry and short of water. In order to prevent the ice flood disaster, Qili has invested more than 10 million yuan every year to rescue and reinforce the dam, which is tantamount to adding insult to injury to Hangjinqi’s already weak economic foundation. Kubuqi Desert, which is adjacent to the Yellow River, is the nearest source of sandstorm to Beijing and Tianjin. The ecological environment is extremely fragile, and a large number of sandstorms roll into the Yellow River in winter and spring.

　　"In the past, there was no spring here, because there was no vitality until May and June." Yang Yongmao, former deputy director of Hangjinqi Water Conservancy Bureau, said.

　　"My bowlegged leg ran out in the desert." The 43-year-old herder named Gacha in Huangjiehao, Jiri Galang Town, Hangjinqi brought the reporter sea red fruit and milk tea.

　　When I was a child, I grazed, and there were few desert plants. The cattle and sheep that grew up eating camel bones were very thin. It was supposed to take six or seven days to dig a deep pit in the desert to drink cattle and sheep, but after ten days, the puddle was buried by sand again.

　　Trapped between water and sand, Hangjinqi people have a bold idea — — Dig a canal to divert water from the Yellow River into the sand!

　　In 2013, Hangjinqi invited experts to conduct on-the-spot investigation and demonstration, and compiled a feasibility study report. The conclusion is gratifying: introducing Lingshui into the desert depression to form a water surface during the high water level of the Yellow River ice flood can improve the desert ecological environment, achieve a win-win situation of reducing flood control pressure and sand control, and turn harm into benefit.

　　During the flood season in 2014, the Yellow River Lingshui was introduced into the hinterland of Kubuqi Desert for the first time. Since 2015, 360 million cubic meters of Lingshui has flowed into the Kubuqi Desert, forming a desert water ecology that stretches for hundreds of square kilometers.

　　The sand dunes are silky, the water surface is clear, and the sand and water are connected. Hippophae rhamnoides and newly planted poplars can be seen everywhere, and the leisurely white swan adds vitality to this wonderful still life picture.

　　Today, in addition to more than 70 cattle and sheep, it is rated that the survivors have contracted the desert reservoir to raise crabs and sell wild carp, earning more than 200,000 yuan a year. Desert quenches thirst, herders relieve worries, lush plants save forage, and the slaughter rate of cattle and sheep is also high. Cattle raised in three years are stronger than those raised in the past 10 years.

　　"In February 2020, I saw thousands of white swans in this desert water ecology." Yang Yongmao said that the Kubuqi Desert finally has spring.

　　Protecting the ecological environment means protecting the productive forces, and improving the ecological environment means developing the productive forces. At the moment of spring, Yang Yongmao really understood the essence of the general secretary’s ecological civilization thought — — A good ecological environment is the most inclusive welfare of people’s livelihood.

　　It’s not without detours. A few years ago, the Yellow River just entered the desert, and the grass grew vigorously. Every family raised more cattle and sheep, and the grass was not enough at once. When raising crabs in the first year of life, many seedlings were put in the pond, because the density was too high to grow well, so they could only be sold at a low price. Since then, he and farmers and herdsmen have understood that the carrying capacity of nature is limited. Only by fixing livestock with grass and production with water and loving this green water and green mountains can there be Jinshan Yinshan.

　　"The environment limits people’s imagination. Many people once thought that it was a fantasy to draw water from the Yellow River, just like building a sand road in those days. " The rated sand-crossing highway has been built since the early 1990s.

　　"Yellow sand is rolling all over the sky, and the lighting table in the house during the day. Pedestrians can’t see the road when they go out, but crops and pastures are buried in the sand … …” This local ballad sang the helplessness and pain of farmers and herdsmen in the hinterland of the desert at that time.

　　In 1997, Hangjinqi mobilized the people of the whole banner to "think big, plan far, do solid and do nothing" and go into battle to build a sand-crossing highway.

　　Jia Bei, a young man from Hangjinqi, remembers that when he started to build roads, he was at the starting point of building roads at the age of 8 — — Yi and Wusu Sumu Bayin Wusu Gacha went to school. Children go to the road construction site in grades, and bring water to adults in pairs, or water newly planted trees.

　　Jaber said that in order to avoid "I repair today and bury the sand tomorrow", people tried to "lock in the north and block in the south and cut in the middle", laying more than 20 million hectares of sand barriers under the tuyere, planting millions of saplings and building the first sand-crossing highway in three years. In the past 24 years, six sand-crossing highways have been built for the second time, and Kubuqi Desert has become the only desert in the world that has been successfully managed as a whole.

　　Today, the Mu Us sandy land has been comprehensively managed, with a vegetation coverage rate of over 70%; Kubuqi desert has been treated by more than 30%. Reducing the amount of sediment flowing into the Yellow River has become the biggest task of ecological construction in Ordos.

　　At the symposium on ecological protection and high-quality development in the Yellow River Basin, the Supreme Leader General Secretary pointed out sharply: "The Yellow River has less water and more sediment, and the relationship between water and sediment is not harmonious, which is the crux of the Yellow River’s complexity and intractable."

　　Standing in front of Xiliugou, Zhang Yunfei, Deputy Director of Water Resources Bureau of Dalat Banner, laid out the drawing of Ecological Protection and High-quality Development and Governance Plan of Dalat Banner Section of the Yellow River.

　　In Dalat Banner, 10 first-class tributaries of the Yellow River, which are arranged in the east-west direction, pass through the hilly and gully area in the upper reaches, the sand-blown area in the Kubuqi desert in the middle reaches and the alluvial plain in the lower reaches in turn from south to north, and transport 20 to 30 million tons of sediment to the Yellow River every year, commonly known as 10 large holes (seasonal rivers), and Xiliugou is one of them.

　　"The problem lies in the Yellow River, but the root is in the basin." Zhang Yunfei said. After the symposium on ecological protection and high-quality development of the Yellow River basin was held, Ordos quickly issued a road map of 10 major holes for treatment, and the party and government leaders at all levels in the city, counties and towns took charge of the hole for long.

　　"At the beginning, farmers and herdsmen passively controlled soil erosion for survival. Now we have a set of systematic projects." Zhang Yunfei said that the upstream implementation of gully interception projects in hilly and gully areas will allow low-sediment water to flow into the mother river; Fixed mobile and semi-mobile sand dunes in the middle reaches, creating windbreak and sand-fixing forest belts to prevent sedimentary sand from entering the Yellow River; Improve dike standards downstream and reduce non-point source pollution. A comprehensive prevention and control system of soil and water conservation has been initially formed in Dalat Banner, which reduces the amount of sediment discharged into the Yellow River by about 9.9 million tons every year.

　　At present, in the 10 major remediation actions, Ordos hopes to combine ecology with the production and life of ordinary people to achieve clear water, smooth rivers, beautiful scenery, green shores and rich people. In Dalat Banner, grazing prohibition is implemented in the whole region, laying the foundation for centralized captivity through the construction of grassland and forage base, and implementing the most stringent water resources management standards, with water for people, production, land and city.

　　Integration, gathering strong endogenous power in rural areas

　　Once upon a time, "relying on the sky to eat" was the normal life of farmers and herdsmen in Ordos.

　　"Road, electricity and information are the three major obstacles to our development." Meng Kedalai, a herdsman from Daotu Gacha, Duguitala Town, Hanggin Banner, Erdos, recalled: It takes more than ten kilometers to buy a box of matches in the sand; The local government allocated Gacha a 12-inch black-and-white TV. Herdsmen were watching the series "Huo Yuanjia", and suddenly the power went out because the wind generator didn’t work.

　　After the first sand-crossing highway was completed, Meng Keda came to marry his daughter-in-law into the door. In 2006, he moved from the desert to the herdsmen’s new village built by the local government and opened a restaurant to sell his own beef and mutton. In 2012, Meng Kedalai started animal husbandry with several herdsmen, and operated tourism projects such as desert hiking, sand skiing cross-country and jet skis, with an annual income of 200,000 to 300,000 yuan. His mother joined the "Gu Ru Ge" team, which attracted tourists, catering, accommodation and amusement projects.

　　"Completing poverty alleviation is only the beginning." Liu Haijun, deputy director of the Rural Revitalization Bureau of Ordos City, said that the rural areas of Ordos need to be refined, carefully carved and simmered.

　　This is undoubtedly another deep "remodeling".

　　The General Secretary of the Supreme Leader pointed out that the depth, breadth and difficulty of fully implementing the rural revitalization strategy are no less than tackling poverty. It is necessary to improve the policy system, work system and institutional system, accelerate the pace of agricultural and rural modernization with more powerful measures and gather more powerful forces, and promote high-quality and efficient agriculture, livable and suitable rural areas, and rich farmers.

　　High standards to promote the overall revitalization of rural areas, Ordos closely follows the market demand, based on resource endowments, and pays special attention to industrial prosperity.

　　"The sunshine is sufficient, the air is clean, the water quality is excellent, and there are many naturally formed natural alkali lakes. Etuoke Banner is especially suitable for the growth of spirulina." Su Yongning, founder of Inner Mongolia Zaihuitou Bioengineering Co., Ltd. said. As early as 2003, he set foot in spirulina culture, and now he provides algae species, culture technology and processing technology for local cooperatives and farmers and herdsmen. There are more than 30 market players of spirulina culture in Otog Banner, and Su Yongning alone employs more than 50 farmers and herdsmen. In 2020, Spirulina in Otog Banner was selected as the second batch of protected geographical indications in Central Europe.

　　"Using the unique regional advantages and natural environmental conditions, combined with modern science and technology, we will establish a linkage mechanism for the interests of agricultural enterprises, and radiate the surrounding farmers and herdsmen to increase their income and become rich." Su Yongning said that the so-called rural revitalization means working together and growing together.

　　In Arbas Sumuhu and Tolegacha in Otok Banner, the herdsman Hubis Halatu is a big breeder of Arbas cashmere goats.

　　This kind of goat is a rare breed with excellent meat and cashmere. Its cashmere is known as "fiber gem" and "soft gold" and has won the Italian "Chagner" award for many times.

　　"In the past, sheep were raised extensively. In order to pursue disorderly hybridization of output, the fineness of cashmere became thicker year by year, and it could not sell at a good price, and the quality of mutton was not high. The number of sheep is increasing, and the grassland is overwhelmed. In this way, it is actually not worth the loss. " Hubis Haratu said.

　　Hubis Halatu is an extension herdsman of Erdos Group’s superfine cashmere goats, and he is also a rich leader with an annual income of more than 500,000 yuan. With the help of the local government, he has installed a variety of modern pasture equipment such as automatic feeding machine, automatic water dispenser and intelligent video system. He hopes to protect the grassland better while raising Albas cashmere goats.

　　As a partner of Hubis Halatu, Wang You, deputy general manager of the cashmere spinning division of Ordos Group, said: "Ranch activities and cashmere goat breeding are the forefront of the cashmere industry chain. Only the green grassland can raise excellent cashmere goats." Ordos Group implements the subsidy policy of high quality and good price, and gives subsidies to herders according to the different fineness of cashmere, so as to guide herders to take the road of high-quality development of cashmere goat breeding.

　　When ecological construction and industrial construction complement each other, the pace of rural revitalization is more solid.

　　Taking rural revitalization as the general starting point to solve the problems of "agriculture, countryside and animal husbandry" in the new era, Ordos has innovated governance means and deepened agricultural and rural reform while developing advantageous industries, carrying out moderate scale operation and promoting the branding of agricultural and animal husbandry industrialization, so as to stimulate the strong endogenous power of rural revitalization.

　　"No one, no land and no money are the bottlenecks in the development of many rural pastoral areas. How can the countryside be revitalized without rice and even chickens? " Qiao Youshi, mayor of shulinzhao town, Dalat Banner, was deeply touched by this.

　　In order to solve the problem that farmers’ financing is difficult and expensive, in 2017, shulinzhao town began to set up mutual funds cooperatives with villagers’ shares as the main source of funds, and the village has since had simple financial tools. Villagers can borrow money paid according to the needs of production and life, with low interest and simple procedures. "Ni Youfu, a chicken farmer in our village, has weathered the storm by borrowing from the credit cooperation department and has become a large chicken farmer in the village. You only need to pay a down payment to buy a house in this village, and mortgage a loan from a mutual fund cooperative by virtue of a contract. " Ma Sanzhan, Party Secretary of Linyuan Village, shulinzhao town, said.

　　At present, credit cooperation departments have been established in nine administrative villages in shulinzhao town, with funds reaching 16.88 million yuan, accumulated loans of 27.21 million yuan and interest income of 1.25 million yuan, benefiting 823 farmers without any bad loans.

　　In 2020, shulinzhao town established the Rural Property Rights Service Center, which is the only township-level rural property rights trading platform in Inner Mongolia, and has developed four products, including land management rights, rural houses and homestead use rights.

　　"On the surface, the integration is land, but it is actually for the long-term interests of farmers and herdsmen." Shulinzhao town Rural Property Service Center Liu Bonan said.

　　It is difficult to break through the income bottleneck by farming alone; As the most important means of production in rural areas, land is not integrated and industries are difficult to develop; But enterprises always want to hold land for the longest time at the cheapest price. What should we do?

　　The first step is to sort out the village collective assets. The village will concentrate scattered plots, and the cooperatives will hang hundreds or even thousands of acres of complete plots on the trading platform, which will thus have the right to negotiate with enterprises.

　　The second step is to change the concept of enterprise. "The reason why I gave you a large piece of complete land is that I hope that the village collective and farmers can share the results." Liu Bonan said that enterprises need to look at the rural resource market rationally and change from making money at the production end to making money at the circulation end.

　　The third step is to advocate cooperative management between enterprises and farmers. Through the guaranteed bottom plus dividend model, most of the risks are borne by enterprises. In 2021, shulinzhao town Rural Property Service Center introduced soybean breeding enterprises, and began a new soybean variety breeding experiment on 650 mu of land.

　　"If the harvest fails, the average income of planting corn with the same soil fertility will guarantee the people and eat a reassurance; If it is profitable, it will be distributed through cooperatives. " Liu Bonan said that 2022 will be a year of explosive growth in platform transactions.

　　Resource integration, efficient utilization, value amplification and concept change, step by step, create a path of common prosperity.

　　From "suffering from sand for a long time" to making money from sand, from "making something out of nothing" to selecting the best from the best, from lack of property income to revitalizing sleeping resources, it is a vivid portrayal of Ordos rural revitalization, improving productivity and rebuilding competitiveness.

　　Go to the middle of the mountain without stopping, and hit the water in the middle stream before starting. Ordos is painting the picture of the times of rural revitalization with great enthusiasm.

　　Stick to it and enhance the integrity and coordination of development.

　　It goes without saying that it is difficult to rebuild Ordos.

　　This remolding of deepening the transformation of reform kinetic energy and changing from quantitative to quality has many pain points, blocking points and difficulties for Ordos.

　　The pain lies in the lack of support for innovation ability. Innovation is the most important variable for future development. Even in the surrounding core urban agglomerations, the investment intensity of basic R&D and the proportion of strategic emerging industries in the added value of industrial enterprises above designated size are low, and the innovation strength of key technologies and key fields needs to be improved.

　　Blocked in the tightening of factor constraints. Because the land is vast and sparsely populated, the distribution of productive forces is scattered, the efficiency of land use is low, and the contribution rate of GDP per mu and tax revenue is small; Water, land, environment and other indicators are stretched; The supply of labor force is insufficient and it is not attractive enough for high-tech talents.

　　It is difficult to find differentiated competitive advantage. Ordos is close to the surrounding cities in terms of resource endowment, industrial structure and industrial base, and the phenomenon of product homogenization and industrial homogenization is prominent, and the competition in the fields of industry, science and technology is becoming increasingly fierce.

　　The reason why Erdos remoulding strives for progress in difficulties and shines in difficulties is that it has found a scientific methodology in the long road and benefited from the "baton" of the new development concept to be effectively reflected in all aspects of economic and social development. Clear problem-oriented, goal-oriented and effect-oriented, the pain point is the breakthrough point, the blocking point is also the breakthrough point, and the difficulty is the focus.

　　This is the "remodeling" of deepening reform and adhering to innovation drive. Ordos puts the development base on innovation, drives the overall situation with breakthroughs in important fields and key links, promotes the development of new kinetic energy with innovations in various fields, and comprehensively strengthens innovation in concepts, science and technology, industries, systems and models to fully stimulate vitality.

　　This is a "remodeling" to enhance the integrity and coordination of development. Ordos will strengthen exchanges and cooperation with Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong, Hong Kong and Macao, Guanzhong urban agglomeration and other regions, deeply participate in Hubao-Eyu urban agglomeration, form integrated development, and promote infrastructure interconnection, ecological environment protection and joint governance, collaborative innovation of industrial systems, and convenient sharing of public services.

　　This is the "remodeling" of precise force. Make up the shortcomings of developing production-oriented and life-oriented service industry, and solve the problems of insufficient total public services, structural mismatch and poor quality; Combine local advantages to establish development strategy and identify the truly suitable industrial track; Attracting talents and population matched with economic and social development with hard strength and soft environment.

　　This is a "remodeling" for a long time. Let the whole new energy industry chain take root in Ordos and form an industrial agglomeration effect, bringing an innovation, upgrading and demonstration of development concept to the "Ji" bend area of the Yellow River; Do not exchange economic growth at the expense of the ecological environment, promote the harmonious coexistence of people, nature and regions, and achieve higher quality, higher level, more balanced and coordinated development.

　　Cultivate new economic growth points through the second venture, and build the core competitiveness of the city … … The gross domestic product of Ordos region ranks first among all the allied cities in Inner Mongolia Autonomous Region for 12 consecutive years.

　　"Although some initial achievements have been made, the remodeling of Ordos has just begun, far from being able to relax." Li Li said that the insufficient development imbalance is still the basic market situation, and there are still many bottlenecks and shortcomings. There is still a big gap between the business environment and the coordination of urban and rural development and other factors compared with the developed areas in the east. There are still many weaknesses in the fields of people’s livelihood security, social governance and ecological environment. Only by working hard for a long time and moving forward can we live up to the expectations of the General Secretary.

　　It is difficult to know, but it is difficult to do; It is difficult to do it, but it is difficult in the end.

　　On the new journey, Ordos is like a black horse, sticking to its goal, anchoring its direction, full of lofty sentiments and ambitions, and galloping in the grassland desert.

　　(Member of Economic Daily Research Group: Zheng Bo Chen Li Chen Yingying Liang Jianxiao Yu Yang Yu Jian)

The concept of ＂diplomacy for the people＂ highlights the diplomatic style of great powers

　　"At that time, I felt that we really had to go home." In front of the TV camera, China citizen Deng Lingling sobbed and recalled. On March 29th, 2015, she and 121 other Yemeni compatriots arrived in Aden Port safely and met the China warship that took them home. On the same day, the first batch of stranded compatriots arrived in Djibouti on the Linyi ship and then quickly flew back to Beijing via Ethiopia. Within 9 days, 629 trapped compatriots were all evacuated safely. 279 foreign citizens from 15 countries, including Pakistani and Ethiopian, were evacuated with the help of China warships.

　　This episode, which is similar to the hit movie Wolf Warriors 2, is not fiction, but actually happened two years ago. This story was introduced in detail in the six episodes of large-scale political feature film "Diplomacy of Great Powers" which started broadcasting on August 28th. In the past five years, China has successfully organized nine evacuation operations for overseas citizens, handled more than 100 cases of China citizens being kidnapped or attacked abroad, and accepted nearly 300,000 cases of consular protection and assistance. This is the pride and confidence that a big country that practices "diplomacy for the people" brings to its citizens. This also fully demonstrates that since the 18th CPC National Congress, a series of foreign policies formulated by the CPC Central Committee are in line with the fundamental interests of China, the historical development trend, the world direction, and show unique superiority and strong vitality.

　　Since the 18th National Congress of the Communist Party of China, China’s diplomacy as a big country with characteristics has achieved fruitful results. China’s social system and development path have gained more understanding and recognition from the international community. China adheres to the concept of win-win cooperation and promotes the construction of the Belt and Road from initiative to action, becoming the largest international cooperation platform and the most popular global public product. China is actively building an equal, peaceful and inclusive global partnership network, achieving full coverage of all regions and different types of countries in the world, and its "circle of friends" is growing. China is deeply involved in global governance, and more and more China initiatives have risen to international consensus. More and more Chinese programs have converged into international actions, which has significantly enhanced China’s right to set the agenda, make rules and have the right to speak internationally. Firmly safeguard the country’s territorial sovereignty and maritime rights and interests, and resolutely defend national security and unity. Give full play to the advantages of foreign work, take the initiative to meet domestic development needs, and constantly introduce new ideas and initiatives in serving the country’s reform and development. We will earnestly implement the purpose of "diplomacy for the people", vigorously strengthen the capacity building of receiving insurance, and actively build overseas livelihood projects.

　　The reason why China’s diplomacy can open a new chapter lies in the strong leadership of the CPC Central Committee with the Supreme Leader as the core and the scientific guidance of the diplomatic thoughts of the General Secretary of the Supreme Leader. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has gained a profound insight into the future and destiny of mankind and the development trend of the times, closely focused on achieving the goal of "two hundred years" and realizing the Chinese dream of great rejuvenation of the Chinese nation, made overall plans for both domestic and international situations, made overall plans for the development of security, actively promoted the innovation of diplomatic theory and practice, and wrote a new chapter in diplomacy as a big country with China characteristics. In today’s world, the general trend of peaceful development has not changed, but all kinds of chaos will continue. In the complicated situation, we should, under the leadership of the CPC Central Committee with the Supreme Leader as the core, keep our strength in the chaos, seize the opportunity in the changing situation, hold high the banner of peace, development, cooperation and win-win, and continue to create a new diplomatic situation of a big country with China characteristics.

Modern China Tea Shop’s vulgar copywriting has aroused public anger, and the aura of regional culture is not an umbrella

Reporter | Lu YibeiEdit | Ma Yueone
On the evening of February 19th, Modern China Tea Shop issued an apology statement in his official Weibo on the accusation that advertising creativity insulted women.
The cause of the incident was that some netizens recently questioned that the copy of the surrounding mugs sold by Modern China Tea Shop insulted women. The theme of the mug copy is "Picking up a basket", which is in Changsha dialect, and Modern China Tea Shop interprets it as: "Cheap, unexpected gains. There are many beautiful women who come to Chayan to buy milk tea. If you happen to know one, you can tell our friends in a low voice:’ I picked up a basket’ ".
Image source: Weibo @ Misogyny Culture Observation RoomMany netizens said that although "picking up the basket" is a Changsha dialect, it is used to describe that meeting strange women is "cheap", which has the meaning of objectifying women and is emotionally disrespectful.
In the apology statement, Modern China Tea Shop explained that as a Changsha brand, many of Cha Yan’s copywriting and design works were inspired by Changsha dialect, and she used "picking up the basket" in the creative process to make it special. She also said that she found something wrong after listing, and quickly made self-examination and revision, replacing the copywriting with the topic related to discount points. However, due to the lack of internal consensus in the revision process, there are still inappropriate copywriting outflows.
The apology statement also said: "We will immediately recall this batch of Changsha dialect theme mugs. We will also seriously reflect on the reasons behind this incident and improve our work from the aspects of creative scale, creative management and product management. "
However, judging from this apology comment, netizens did not buy it. And then, Modern China Tea Shop also boarded the hot search in Weibo.
It was found that not only this mug, but also many similar vulgar copywriting that caused women’s dissatisfaction in Modern China Tea Shop.
For example, Modern China Tea Shop once launched a tea bag with the theme of "I want an official". The outer packaging is printed with a tadpole pattern, and the text is "The routine comes out, sooner or later, this set, the mouth says no, the body is very honest"; Another mug printed with the words "Royal Girl" has also been questioned. Some people think that "Girl" refers to the cover-pouring code of powder in Hunan dialect, but others think that such ambiguous words can not be used at all.
Image source: Weibo @ Misogyny Culture Observation Room
Image source: Weibo @ Misogyny Culture Observation RoomAmid voices questioning its response, Modern China Tea Shop issued a second apology statement overnight, apologizing for the content insulting women in its product advertisements.
In the second apology statement, Modern China Tea Shop’s wording was more cautious, saying that the last response to avoid the old things was really naive. "Early brands were constantly expanding their possibilities, and they did not grasp the boundaries of creation properly, and mistakenly took the smart and the ball-cutting as creative inspiration." And explain its propaganda copy and other similar products, and the creation time is about 2014-2015. After the product was launched, there were also great differences within the company, so in the follow-up self-examination and self-correction, similar products were immediately taken off the shelf.
Modern China Tea Shop told Interface News that its questioned online sales channels of mugs have been completely removed from the shelves, and stores have requested to remove them. These days, they will supervise and check the implementation.
Modern China Tea Shop overturned because of vulgar marketing, largely because he broke through the low line in marketing. People’s Daily commented that any means and routines that try to challenge the public bottom line and break through the humorous boundary will not only add color, but will be counterproductive.
Modern China Tea Shop was once favored for its geographical aura.
Different from national tea brands such as Xicha, Naixue and Lujiao Lane, Modern China Tea Shop will only open stores in Changsha, Hunan before 2020. 270 direct-operated stores almost filled the city. In the process of Changsha becoming a tourist city in online celebrity, Modern China Tea Shop has gradually become a landmark brand because of its focus on Chinese style, its ability to export local culture of Changsha, and its dense stores. Because of Modern China Tea Shop’s high popularity, some customers from other places have found a substitute drink on idle fish before, and even many fans posted a "book of ten thousand people’s blood" on social platforms, begging it to get out of Changsha.
At this stage, Modern China Tea Shop hardly encountered any doubts about the content of his copy. Changsha people regard it as pride, and outsiders queue up to punch in for a cup of tea. No one magnifies whether the creative inspiration of this tea brand is appropriate or not, or when flowers are blooming, the voice of doubt is drowned out.
But now, it took seven years for Modern China Tea Shop to finally walk out of Changsha. It is also really popular. On December 1st, 2020, the first store in Wuhan, Modern China Tea Shop officially opened in wuhan heaven and earth Xintiandi Plaza. The business circle put up a fence overnight, and there was a long queue at the door of the store early on the opening day. Some guests waited for 8 hours to buy a cup of tea with milk tea.
Previously, Modern China Tea Shop’s regional aura can no longer be a kind of umbrella. It must face the interpretation from various voices and operate with stricter standards. As he said in his apology, "we have indeed passed the early stage of one person talking and ten people listening." Modern China Tea Shop, are you really ready?
Reporting/feedback

Emerging market stocks rose for the ninth consecutive month, and funds poured into Asian technology stocks.

Source: Global Market Broadcast

　　Emerging market stocks rose for the ninth month in a row, the longest consecutive increase since 2004, thanks to accelerated capital inflows and the continuous influx of investors into Asian technology stocks.

　　The rally continued on Tuesday, with MSCI’s index measuring the performance of developing countries closing up 0.5%, pushing the return rate since September to 7%. Alibaba and Tencent listed in Hong Kong, as well as chip maker TSMC, contributed the most to the index’s rise.

　　Investors basically ignored Tuesday’s report that there was little increase in job vacancies in the United States in August, while paying attention to signs that the US government might shut down. The rebound in emerging markets was driven by expectations of a weaker dollar, interest rate cuts by the Federal Reserve and signs of improvement in the China market.

　　"Nothing goes straight up and there is no fluctuation," said Malcolm Dorson, senior portfolio manager of Global X Management. "But we may be seeing the beginning of a new cycle in emerging markets."

Reporting/feedback

＂Panda economy＂ has gradually become a bright spot of consumption. Sichuan explores a new path of cultural tourism integration

CCTV News:Traveling on holidays and visiting the zoo have become the choice of many tourists. Who is the hottest in the animal kingdom now? That giant panda deserves to be the top current bearer. In addition to love, the economic benefits brought by this cute beast are also very considerable. We went to Sichuan with the reporter to have a look.

CCTV reporter Li Chao:It’s 7 o’clock in the morning. Although it’s still raining outside, you can see that the enthusiasm of the people who came to see the giant panda is high behind me, and they have already started to queue up.

Just entering chengdu research base of giant panda, the panda headdress and accessories for panda bags are absolutely necessary fashion items for tourists here, and their goal here is to see the top-notch "flowers". Huahua’s name is Hehua, and it is popular because of its short neck and the image of a triangular rice ball when sitting down. In addition to her cute appearance, Huahua is also called "the darling of the panda world" by netizens because she is not good at climbing trees and is often robbed of food.

Tourist Li Sunshine:We gathered at the giant panda base to see the flowers.

Tourist Xu Chao:I’m going to stay in this base for one day today. If I can’t enjoy watching pandas, I may come again tomorrow.

Not only to see, but also to take this "stay cute" home. In Chengdu’s major cultural and creative stores, the reporter saw that all kinds of panda peripheral products were dazzling, ranging from panda hairband and dolls to schoolbags and decorative rings. The stores also innovatively introduced cultural and creative products sought after by young people, such as puzzles and blind boxes, and customers came to buy them in an endless stream. Not only that, merchants also apply the cute image of panda to tea, cakes and other foods to develop creative products.

Tourist:Very silly, very fashionable. I want to take one of those small (panda cakes) home to have a taste.

Relying on pandas to create new consumption of cultural tourism integration

Not only in Chengdu, but also in Ya ‘an, Sichuan, a series of cultural and tourism integration explorations are being carried out around the development of "panda economy".

In the magic planet of Longcanggou Town, Yingjing County, Ya ‘an, the "magic warriors" are nervously playing the secret room game to solve puzzles. "Zhen" comes from Shan Hai Jing, which is one of the ancient names for giant pandas. This panda-themed escape game from the Chamber of Secrets has attracted many tourists to punch in.

Tourist Wen Hao:I learned from the internet that there are many elements of giant pandas here in Yingjing, and we will stay here with our friends.

In the first quarter, Longcanggou Town received more than 150,000 tourists, with a tourism income of 12.68 million yuan, up by 180% and 200% respectively compared with the same period last year.

Gao Xiaosong, Party Secretary of Longcanggou Town, Yingjing County, Ya ‘an City, Sichuan Province:Before that, I might just take a trip to our farmhouse. It didn’t take long, and the drive to the economy was limited. But since we implanted the IP of a digital panda, Panda, into our tourism industry last year, tourists may spend two days in Longcanggou — Three days. It has stimulated the sales of our agricultural special products, promoted the development of farmhouse music and homestay industry, and further promoted the income of farmers.

In Baoxing County, Ya ‘an, the world’s first giant panda scientific discovery site, the instructor of the camp is introducing the story of Baoxing Giant Panda to tourists in the popular science recreation camp of the Giant Panda International Tracing Camp.

Tourist Lu Xiuli:Because I have never seen a giant panda in Guangdong, I just saw it in pictures and didn’t know it carefully. When I came to this place, my tutor introduced us a lot about the panda’s living habits and its cultural traditions.

The release price of the 2024 American Mazda MX-5 Miata was slightly raised.

A few days ago, Mazda officially released its 2024 MX-5 Miata model in North America. The details of the exterior interior of the new car have been adjusted, and the mechanical part has been upgraded.

The upgrade basically means price increase. The starting price of the 2024 MX-5 Miata has been raised from $29,125 of the 2023 model to $30,150, and the top model has been raised from $37,215 to $38,175, all of which are about $1,000.

In terms of appearance, the front face of the new car adopts a family design style, and the ridges on both sides of the front hatch cover bring a strong three-dimensional sense; The headlight group is blackened, with lenses integrated inside, and high-brightness chrome-plated strips are added for decoration, which makes the texture more in place.

The grille part is designed with a big mouth, and the interior is decorated with a banner structure, which has a strong sense of hierarchy; The fenders on both sides are also equipped with vertically arranged diversion grooves, which can improve aerodynamic performance and have a strong sporty atmosphere.

In terms of side styling, the new car still offers soft-top convertible and hard-top convertible versions to meet the needs of different users; The whole body looks a little retro, which is also the reason why MX-5 Miata is popular. The irregular waistline adopts a penetrating design, which embellishes the layering of the side of the car body; The hub is a multi-spoke blackened shape, and the style is more atmospheric.

In terms of tail shape, the top of the trunk is not only equipped with duckling tail, but also with shark fin, which is also the iconic design style of MX-5 Miata; The taillight group is blackened, and its shape is a bit like that of the headlight group; The license plate frame area adopts a concave design, which embellishes the three-dimensional sense of the rear of the car, and the exhaust pipe is a double-outlet layout on the right side.

The interior belongs to Mazda’s family design, providing a three-spoke multi-function steering wheel, a barrel-type instrument panel, a suspended central control panel and a mechanical gear handle, which also belong to a more retro type.

On the mechanical level, the 2024 MX-5 Miata has been upgraded for the steering system. The internal friction of the new steering gear is lower, the steering feel will be smoother, and the response speed of the front wheel will be more accurate.

The limited slip differential of high-profile models has also been upgraded, and an asymmetric design has been adopted, which can reduce the problem of understeer when entering the corner.

In terms of power, the new car still provides a 1.5L self-priming engine and a 2.0L self-priming engine. The maximum power of the 1.5L self-priming engine is increased by 4 horsepower, and the response speed of the 2.0L engine is improved.

＂Two highs＂ are clear! ＂molesting minors from a distance＂ is a crime of molesting children or a crime of compulsory molestation.

On May 25, 2023, the "Interpretation of the Supreme People’s Court and the Supreme People’s Procuratorate on Several Issues Concerning the Application of Laws in Handling Criminal Cases of Rape and Indecent Minors" (hereinafter referred to as the "Interpretation") was jointly issued by the "Two Colleges and Universities" and came into effect on June 1, 2023. The Interpretation emphasizes severely punishing crimes of rape and molestation of minors according to law, strengthening special and priority protection for minors, and further improving the level of judicial protection for minors.

In this regard, CCTV News+reporter invited lawyer Lv Xiaoquan, the executive director of Beijing Qian Qian Law Firm, who has been engaged in legal aid, research and advocacy for women’s and children’s rights for a long time, to interpret it for us. Lv Xiaoquan mentioned that with the increasing complexity of sexual assault against minors, the People’s Republic of China (PRC) Criminal Law Amendment (XI), which was implemented in 2021, has also revised the conviction and sentencing standards for related crimes, and the specific application of the newly revised provisions also needs to be clearly explained.

"News+"reporter: What has been clarified and refined in this explanation?

Lv Xiaoquan:This Interpretation is the first judicial interpretation of crimes against minors in China.

We need to pay attention to the following points:

The first point is it.It is clear that the scope of heavier punishment is applicable to adultery of young girls.Six cases in which "heavier punishment range" should be applied are listed, such as committing adultery by means of violence or coercion, invading houses and student dormitories to commit adultery, and so on. This situation should be subject to heavier punishment circumstances. At the same time, the Interpretation also makes it clear that if an adult defendant pleads guilty and admits punishment, he should strictly grasp whether lenient punishment is applicable and the range of lenient punishment.

The second point isClarify the criteria for determining the "bad circumstances" of raping underage women and raping young girls.This is very important. Article 2 clearly lists seven cases of aggravated punishment, further defines and standards "vile circumstances" and gives aggravated punishment.

The third point is it.Clarify the aggravating circumstances of the crime of sexual assault of people with care responsibilities.Article 5 of the Interpretation clarifies the criteria for determining that the crime of sexual assault committed by persons with care responsibilities is "bad" and should be aggravated from the aspects of time, number, means and consequences of the crime. The so-called personnel with special responsibilities refer to those who have responsibilities for minors, such as guardianship, adoption, nursing, education, medical care, etc., and at the same time, one article is added behind it, which includes those who have a common life relationship with minors and actually have responsibilities such as care and protection.

The fourth point that needs to be grasped is it.Clarify the aggravating circumstances of the crime of molesting children. Whoever molests children shall be sentenced to fixed-term imprisonment of not more than five years. The aggravated circumstances mean that he should be sentenced between 5 and 15 years.

Fifth, itClarify the applicable standards of law in some special circumstances.. Article 9 of the interpretation, for non-contact means of using the Internet to molest minors, such as coercing and inducing minors to chat naked on the Internet, asking minors for nude photos, videos and other special obscene acts, the new judicial interpretation has raised it to the height of legal enforcement. It is clear that the crime of child molestation or compulsory molestation should be convicted and punished.

The sixth point isThe scope of supporting the victim’s medical expenses in cases of rape and molestation of minors should be clarified.. It stipulates the compensation standard for personal injury caused by such cases, in addition to direct material losses, such as medical expenses, transportation expenses, lost time and nursing expenses. In particular, it is emphasized that if the victim can produce relevant expert opinions, medical diagnosis certificates and other certificates, such as the subsequent need for psychiatric treatment or rehabilitation, the people’s court will support the relevant expenses according to law. I think this fully demonstrates the special care and priority protection of minors by judicial interpretation or the law itself, which is conducive to maximizing the interests of minors. This is also a rule that is particularly emphasized when the Law on the Protection of Minors is revised.

News+reporter: What do you think of the Interpretation? What does its publication mean?

Lv Xiaoquan:I think minors should be the top priority of the whole legal protection in any country and region with developed rule of law.

The new judicial interpretation means that the judicial organs, including the courts as judicial organs, and the people’s procuratorates insist on taking the victims as the center, giving special and priority protection to minors, and fully embodying the principle and position of maximizing the interests of minors.

On the second level, the new judicial interpretation fully embodies the basic principle and position of the state on the crime of sexual assault on minors, that is, the implementation of zero tolerance in absolute sense. The perpetrators of sexual assault on minors must be severely punished and the punishment should be intensified. It reflects the firm stand principle and zero tolerance attitude towards countries with such problems.

Thirdly, I want to emphasize that the judicial interpretation itself is novel in many aspects. On the one hand, it may have absorbed some relatively mature judicial practice experience at the local level at present, and raised it to the height of judicial interpretation, which has legal force to make it clear. On the other hand, it is also a positive and positive response and promotion to the social protection of the legitimate rights and interests of minors, especially to the demands of minors who have been sexually assaulted.

[Frontier party flag Red] Hotan Night Market in Xinjiang： the red gene of a zongzi.

Hotan night market (Photo by He Chuan)

Hotan night market (Photo by He Chuan)

　　Cctv news(Reporter He Chuan Yuan Yuqian) The most honest side of a city is often hidden in the noisy night market.

　　In the middle of June, after 8 pm in Hotan, Xinjiang, the afterglow of the sun has not dissipated. At the night market in Hotan, the reporter discovered such a secret: there is a deep red gene hidden in a zongzi.

Hotan night market (Photo by He Chuan)

Hotan night market (Photo by He Chuan)

　　Hotan is the southernmost city in Xinjiang, more than 1,500 kilometers away from Urumqi. It is located between Taklimakan Desert and Karakorum Mountain, and the alluvial plain formed after the intersection of Karakash River and Yulong Kashi River.

　　Hotan is a multi-ethnic city composed of 21 ethnic groups including Uygur, Han, Hui and Kazak. According to historical records, Zhang Qian left the Western Regions, and Hetian began to be written in Khotan, which was one of the four towns in Anxi in the early Han Dynasty. In 1959, it was called hetian county, and in 1984, it was built in Hotan city, famous for its beautiful jade. Today, Hotan Night Market is one of the business cards with the same reputation as Meiyu.

　　Hotan Night Market is located at the southern end of Yuquanhe Park and the north side of Renmin West Road, covering an area of 4,662 square meters. Under the circular greenhouse with a height of six or seven meters and a width of more than ten meters, nearly 300 delicious snacks from north and south Xinjiang and all over the country are lined up on both sides of the greenhouse. At 9 o’clock every night, the sign light of "Hotan Night Market" at the door lights up, and local residents and foreign tourists flock to it, and it is endless at night.

　　The staff at the Hotan Night Market site introduced that the original Hotan Night Market was spontaneously formed near Unity Square and moved to the north of Renmin West Road in May 2015. In the second year after the relocation, the night market was expanded and renovated, and tables, chairs, dining cars and ovens were provided free of charge to all stalls. Now, on average, more than 6,000 guests from inside and outside the region come to the night market to taste delicious food every day.

Hotan night market (Photo by He Chuan)

Hotan night market (Photo by He Chuan)

　　Here, there is a snack with a unique meaning: yogurt zongzi.

　　The owner of this shop is a Uighur elder sister. She peeled the zongzi, put it in a small transparent bowl, flattened the zongzi with a Xiao Mu shovel, spread yogurt on the zongzi, then poured special syrup and jujube juice, and added ice slag. Zongzi has the fragrance and softness of glutinous rice in the south of the Yangtze River, as well as the acidity of old yogurt in southern Xinjiang. The sweet jujube juice made of Hetian jujube and honey combines two diametrically opposite ingredients to make this unique flavor snack sweet but not greasy, sour and sweet.

　　The staff of the 14th Division of Xinjiang Production and Construction Corps said: "In Hotan, there is also a nice name for yogurt zongzi, called ‘ Great national unity ’ . ‘ Born in Jinggangshan, grew up in Nanniwan and settled in Tianshan Mountain ’ Does the regiment feel very similar to this zongzi? "

Hotan night market scene. (Photo by He Chuan)

Hotan night market scene. (Photo by He Chuan)

　　The 14th Division of Xinjiang Production and Construction Corps was formerly a part of the Sixth Army Corps of the Red Army and belonged to the 719 Regiment of the 359 Brigade of the Eighth Route Army during the Anti-Japanese War. In December 1949, 1,800 officers and men of the whole regiment crossed the Taklimakan Desert, the "Sea of Death", on foot for 1,580 Li, and marched into Hotan, which opened a new chapter in the history of Hotan. This is the origin of the phrase "born in Jinggangshan, raised in Nanniwan and settled in Tianshan".

　　In 1954, all the officers and men of the July 19 th Regiment responded to the call of the CPC Central Committee and Chairman Mao, and collectively switched jobs on the spot and settled the border. By November, 2000, the CPC Central Committee approved the establishment of the 14th Division of Agricultural Construction of Xinjiang Production and Construction Corps, and later renamed it the 14th Division of Xinjiang Production and Construction Corps, which has been in charge of five regimental pastures for nearly 70 years, making its own contribution to peace and stability in Xinjiang. Customs such as eating zongzi on the Dragon Boat Festival in the Mainland have also been integrated with Hotan in these decades.

　　"We have red genes!" This is the sentence that reporters heard the most when they went to the grass-roots company.

　　This "red gene" is Wang Erchun, the first head and party secretary of the 47th Regiment. He worked as the head for 20 years, and before he retired, he still lived in the grass ovary. Ji Yuting, an old soldier of the 15th Regiment, told his family at the end of his life: Pay this month’s party dues when you get paid, and don’t make any demands on the organization … … This spirit has enabled them to build one "Nanniwan" after another in the most difficult places in the frontier.

　　"The red genes of the Corps people, like this red syrup and jujube juice, blend the Corps people with the local people." The staff member of the 14th Division of Xinjiang Production and Construction Corps said.

Hotan night market (Photo by He Chuan)

Hotan night market (Photo by He Chuan)

　　Walking out of Hotan Night Market, people in the park nearby are dancing happily. The on-site staff of Hotan Night Market told the reporter that on March 23, 2019, the People’s Government of Ninghe District of Tianjin and the People’s Government of Hotan City jointly signed the "Cooperation Agreement on the Project of Hotan Night Market Settled in Tianjin" to introduce the most Hotan-featured cuisine into Ninghe District of Tianjin. Tianjin citizens can taste the most authentic Xinjiang specialties at their doorsteps, and surely they can also enjoy the unique delicious yogurt dumplings.

Separating owners from managers —— Some opinions on promoting the reform of natural resources management

Water, forests, mountains, grasslands, wasteland, beaches, oceans, mineral resources, agricultural land, construction land, etc. all belong to natural resources. Economic theory refers to them as land. The "Decision" of the Third Plenary Session of the 18th CPC Central Committee put forward: "Improve the national natural resource asset management system, and uniformly exercise the responsibilities of the owners of all natural resource assets of the whole people. Improve the natural resources supervision system and uniformly exercise all the duties of controlling the use of land and space. " This is a major adjustment of the Party Central Committee’s thinking on state governance, which was specifically explained by the General Secretary of the Supreme Leader at the Third Plenary Session of the 18th CPC Central Committee. He pointed out: "The plenary session decided to put forward the requirements for improving the national natural resource asset management system. The general idea is to implement the ownership of natural resource assets owned by the whole people and establish a system to uniformly exercise the duties of the owners of natural resource assets owned by the whole people in accordance with the principle of separating owners from managers and managing one thing by one department. " He also pointed out: "The state’s exercise of ownership and management of natural resource assets owned by the whole people is different from the state’s exercise of supervision over natural resources within the territory. The former is the right in the sense of the owner, while the latter is the power in the sense of the manager. This requires improving the natural resources supervision system, uniformly exercising all the duties of controlling the use of land and space, so that the owners of state-owned natural resources assets and the national natural resources managers are independent, mutually cooperative and mutually supervised. "

First, the key to the reform of natural resources management is to solve the problem of no distinction between ownership and management.

In China, some natural resources are owned by the whole people (that is, state-owned), and some are owned by rural collectives. How to use the natural resources owned by the collective is the object of government supervision, and the owners and managers are separated. However, it is not clearly defined who will represent the asset rights and interests of natural resources owned by the whole people. In practice, it is often the administrative departments of governments at all levels who exercise the functions of owners’ representatives, so-called "referees" and "athletes" in one. Many outstanding problems in China’s natural resources management are caused by this.

1. The goal of government administrative supervision is difficult to achieve.

For example, in order to protect agriculture, especially grain production, the government has made strict protection of cultivated land a basic national policy, set clear protection objectives, and put forward the policy of intensive use of existing land. But for a long time, almost without exception, the development of cities all over the country has expanded to Zhang Zhilu, occupying a large number of high-quality cultivated land, and the urban stock of construction land is extensive, inefficient and wasteful. The fundamental reason is that the state does not clearly define the representative of state-owned land ownership, and the specific institutional arrangements for land management actually regard the land management department of the government as the representative of state-owned land ownership and allow it to operate land by means of transfer and mortgage. In the case that the tax-sharing reform is not thorough enough and the government still undertakes the function of urban construction, the income from government land operation has become the main source of urban construction funds. The dynamic mechanism formed by this institutional arrangement enables local governments to meet the needs of urban construction only by constantly occupying cultivated land and constantly operating land.

2. It is easy to infringe upon the interests of ordinary people.

Still taking land management as an example, because the government’s land management has become the main source of funds for urban construction, in order to ensure the government’s income from land management, rural areas and farmers have become the first to suffer losses. On the one hand, the relevant system stipulates that farmers can’t share the income from land appreciation by paying land acquisition compensation at the price of agricultural land; On the other hand, it is stipulated that all land for basic and public welfare construction and commercial projects will be expropriated by the government, and collective construction land will not be allowed to enter the market, depriving farmers of their right to participate in the process of industrialization and urbanization independently and equally with land assets. The essence of these systems and regulations is to use the power of managers to seek the interests of owners, and they are still taking the road of rural support for urban development, which is bound to be strongly resisted by farmers and intensify social contradictions. The vast number of urban residents, especially the working class, are also those who suffer the loss of the interests of the government in operating land. Basic, public welfare land, the government is a net investment; Industrial land, in order to attract investment, is generally provided at low prices everywhere, and some can’t even recover the cost; The "bidding, auction and hanging" of business land is the main source of land finance. The government should use this income to balance the deficit between basic public welfare land and industrial land, and accumulate as much construction funds as possible. Due to the design of the current housing system, there is no separate supply channel for ordinary self-occupied demand, which forces the self-occupied demand to squeeze into the supply channel of developers and compete with investment and speculative demand. In this case, the "bidding, auction and hanging" of land keeps pushing up land prices and housing prices.It has greatly exceeded the purchasing power of self-occupation demand, causing serious livelihood problems.

3. Accumulate social and financial risks.

Land transfer fee is the price of land use right for several years, in fact, the government collects land rent from enterprises for several years at one time. The land rent is the deduction of the profits of the enterprise in that year, which belongs to the category of social primary distribution. For enterprises, a centralized payment of land rent for several years means an advance of future profits, which belongs to debt management. In real life, many enterprises rely on bank loans to pay land transfer fees, and the nature of liabilities is clear at a glance. Even if it is paid with its own funds, it is still a liability in essence. If the enterprise operates well and has stable profits, it can gradually pay off this debt; If the business is not good or goes bankrupt, the debt cannot be paid off; If the reproduction of enterprises is interrupted, it will eventually turn into bad debts of banks and become a problem of the whole society. According to the relevant regulations, enterprises can transfer the remaining land use rights, so as to pay off their debts and even make profits from them. However, this is only the transfer of liabilities between enterprises, and the scale of liabilities may be enlarged.

From the perspective of the whole society, for every income obtained by the government from land transfer, there is a debt of an enterprise or several individuals corresponding to it. The so-called land finance, in essence, is a development mode that relies on the future income of overdraft society to seek immediate development. The image of the statement is "spending money on food."

In recent years, it has become more and more popular for the government to mortgage or pledge land to financial institutions. This so-called land finance is the direct debt operation of the government, which is gradually repaid with future income. At present, the scale of land finance has far exceeded that of land finance, and most of the so-called "local debt" belongs to land finance. In some places, the debts of one government may not be repaid by the next or even the next governments. The solvency of some local governments is seriously insufficient, so they delay by borrowing new debts to pay off old debts. Different from normal government debt, land finance is a "big move" of bank funds, which squeezes the private financing space and is not conducive to invigorating the economy.

Two, the implementation of natural resources management reform ideas, we need to eliminate some doubts.

The "Decision" of the Third Plenary Session of the 18th CPC Central Committee clarified the reform idea of separating the owner’s rights from the administrative supervision power. To carry out this reform idea, it is necessary to change the current situation that the owner’s representative function of natural resources owned by the whole people, such as land, forests, minerals, waters, oceans and beaches, is mixed with the government’s administrative supervision function of natural resources, separate the former from the relevant administrative power, and set up specialized agencies to exercise the owner’s rights of natural resources owned by the whole people on behalf of the state. The owner’s rights of the country, like the legal property rights of other market subjects (collectives, enterprises and individuals), are equally protected by the relevant administrative powers of the government. At the same time, the government supervises natural resources, whether owned by the whole people or collectively, according to unified rules.

The central government’s reform idea is strategically located and captures the core and key of the problem. However, there are still some people in the society, even within the party and among the ranks of cadres who have doubts about this. Some people worry that the government will no longer operate land, which will affect the local economic development and think that this is a "self-destruction of the Great Wall"; Some people worry that fair compensation for land acquisition by the state with reference to the market price will create new "rich" groups and will not benefit all farmers; Some people worry that giving rural collective construction land equal access to the market with state-owned land will make farmers, driven by interests, disobey state planning and land use control, encourage land speculation and merger by powerful groups, and encourage rural grassroots cadres to take bribes and bend the law, run amok and so on.

Practically speaking, these fears are not entirely unreasonable, and some situations may indeed happen. At present, the central government has not made specific arrangements to implement the reform, and raising possible problems will help everyone think more thoughtfully and comprehensively, and avoid or reduce the confusion that arises in a hubbub. However, it must be pointed out that some people are actually skeptical or even opposed to the central government’s reform ideas.

They didn’t see that the Third Plenary Session of the 18th CPC Central Committee decided to put forward a comprehensive reform plan, and the problems that may arise from a single reform will be avoided or corrected through other reform measures. For example, after the separation of owners’ rights and managers’ rights, although the administrative departments of the government have no income from land management, the promotion of fiscal and taxation system reform can better ensure the financial resources needed by the government to perform its duties, and the reform of investment system can expand the sources of local construction funds, and local development will be more healthy and sustainable.

They even fail to see that the main task of the current reform is to solve the problem of the relationship between the government and the market and strengthen the regulation of the government’s behavior. The local government is a combination of "referees" and "athletes", and the power is out of control, which will inevitably encourage some cadres to develop the concept of omnipotent and domineering, and fundamentally reverse the relationship between "public servants" and "masters". Only by resolutely breaking the barriers of interests with the spirit of "a strong man breaks his wrist", as repeatedly emphasized by the central leadership, can our government not be divorced from the masses and have strong credibility. The government’s behavior is standardized, and any problems that happen to the people and ordinary people are not difficult to solve.

Third, to promote the reform of natural resources management, it is necessary to break the departmental division management system.

General Secretary Supreme Leader’s speech at the Third Plenary Session of the 18th CPC Central Committee incisively analyzed the disadvantages of the current natural resources management system. He said: "Use control and ecological restoration must follow the laws of nature. If tree growers only plant trees, control water, and protect fields, it is easy to lose sight of one thing and lose sight of another, which will eventually lead to systematic ecological damage." The general secretary’s analysis pointed out that the key of the current system is to attend to one thing and lose another, and to be constrained by each other, so as not to form a joint force. Below, try to give some specific performances:

1. It is difficult to thoroughly understand the "family background" of natural resources.

Under the system of department in charge, every department should make a national plan and conduct a national resource survey for this purpose. However, because various departments use different investigation techniques and adopt different technical standards, the results of the investigation are very different and even "fight" with each other. For example, since the 1980s, the land management department has conducted the first detailed land survey for 10 years, claiming to be the first time in the history of China to find out the property of the land. According to the detailed investigation results, there were 1.951 billion mu of cultivated land in China in 1996. Later, the land management department proposed that the "red line" of the national cultivated land should not be less than 1.8 billion mu. However, on the eve of the 17th National Congress of the Communist Party of China in 2007, the forestry management department announced that from 1999 to 2007, the country’s "returning farmland to forests" was 365 million mu. According to this calculation, 1.951 billion mu is reduced by 365 million mu, leaving less than 1.6 billion mu. How can the "red line" be guaranteed? A number of forestry departments denied the survey results of the land department that lasted for 10 years! Since the state pays a fixed financial subsidy for every mu of "returning farmland to forests", this figure of the forestry department is well-founded. As a result, from the leadership of the government to all walks of life concerned, we are very confused, and it seems that the family background of our land is still unclear, and a second investigation is needed. Now the results of the second land survey have been published. With this latest data, I am afraid that some data of other departments have become a confused account again.

2. It is easy to produce regulatory blind spots.

For example, environmental protection in a broad sense should include the supervision of ecological environment changes caused by land use changes. However, under the departmental management system, the land management department is responsible for the management of land use, and the environmental protection department can only mainly manage pollutant discharge. The main responsibility of land management is not environmental protection, which leads to the absence of environmental protection. At one time, the land management department encouraged all localities to develop unused land such as coastal beaches and low hills and gentle slopes in order to "guarantee both development and cultivated land". I don’t know that the so-called unused land is just unused by human beings. These unused lands play an extremely important role in the ecological environment balance of the whole nature. Once human development activities break this balance, it will bring disastrous consequences to nature, including human beings themselves.

3. The supervision of departments conflicts with each other.

Because the resource data of different departments are inconsistent, the management based on the data will conflict. For example, if the land management department identifies it as wasteland or unused land, the forestry department may identify it as woodland or forested land. In this way, the land consolidation activities of the land department to develop unused land will be considered by the forestry department as illegal activities to destroy forests. So that in some places, the forest public security bureau arrested the director and staff of the land consolidation center. Although these problems are related to the quality of staff in various departments, the fundamental reason lies in the unreasonable management system. As the General Secretary of the Supreme Leader pointed out: "It is very necessary for a department to be responsible for the control of all land and space uses within the territory, and to carry out unified protection and restoration of landscapes, forests and lakes."

Four, specific ideas for the reform of natural resources management system

1 set up a department specializing in the management of state-owned natural resources assets.

There are two major difficulties that must be solved in China’s transition from a planned economy to a market economy. First, how can state-owned enterprises get rid of the government’s intervention and protection and become the market subject of equal competition with other enterprises with various ownership systems, and at the same time, the owner’s rights and interests of the country cannot be harmed; Second, how to correctly enter the market for natural resource assets owned by the whole people will not harm the interests of other market entities, but also effectively protect the sustainable utilization of resources. At present, great progress has been made in the reform of state-owned enterprises, and the direct intervention and protection of enterprises by the government has been greatly reduced. The establishment of the State-owned Assets Management Committee to exercise the rights of investors on behalf of the state and to plan and guide the development of enterprises as a whole has further rationalized the relationship between the government and enterprises. Although many problems such as industry monopoly still need to be solved, the direction of reform is clear and the path is clear. Compared with the reform of state-owned enterprises, in the management system of state-owned natural resources assets, the owner’s rights are more and more closely combined with the government’s administrative power, and the administrative power has even become a vassal of the owner’s rights.

In accordance with the spirit of the reform of the natural resource asset management system of the Third Plenary Session of the 18th CPC Central Committee, we can consider establishing a state-owned natural resource asset management department (hereinafter referred to as the state-owned department) to exercise the owner’s rights on behalf of the state on natural resource assets owned by the whole people. This kind of state-owned rights and collective-owned natural resource assets rights are in an equal position, and they must be subject to the unified registration of the government’s real estate registration department, the unified planning and space use control of the government’s natural resources supervision department. If the right to use enters the market, they must go through the registration and change registration of the right to use, and also accept the unified management of the departments of industry and commerce, taxation and CSRC.

Some natural resources assets, such as important mineral resources and water conservancy resources, are directly managed by the central government’s own departments; Some assets, such as the allocation, lease, transfer, shareholding and joint venture of the right to use state-owned land, and the paid use of general mineral resources and water resources, can be entrusted by the central government or entrusted to the local government for management. In addition, basic and public welfare construction needs to expropriate land or other natural resources assets owned by rural collectives, which can be compensated fairly by the state-owned departments in consultation with collectives and farmers with reference to market prices. The proceeds from natural resource assets owned by the whole people shall be turned over to the central finance, incorporated into the fund management, and uniformly arranged for use according to the prescribed purposes. Therefore, the state-owned system should implement a vertical leadership system.

Maintaining and increasing the value of state-owned natural resources assets is a duty of the state-owned departments, but it is not necessarily the most important duty. The most important duty should be to make rational use and practical protection of natural resources under the supervision of relevant government departments. The so-called rational utilization includes protecting people’s livelihood with natural resources owned by the whole people. For example, for affordable housing and ordinary self-occupied housing, the supply of land should be guaranteed.

2. Establish a department to supervise all natural resources within the national territory.

The first task of this newly established natural resources management department should be to work out a new land planning in conjunction with the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Agriculture, etc., including the main functional zoning (including major agricultural products producing areas, major commodity grain bases, major ecological and environmental protection areas, and major mineral resources accumulation areas), urban and rural construction and the layout of important productive forces, and major land consolidation (including land, forests, grasslands and waters) project arrangements, and so on. This plan is different from that of any department under the current management system. It is a comprehensive medium-and long-term plan covering all development and renovation activities within the national territory, and it is also the top plan of the national planning system. The current five-year plan for national economic and social development belongs to the near-medium-term plan and is the phased implementation of national land planning. With these two plans, there is no need to keep many departmental plans now. A few departmental plans that must be preserved and some important regional development plans must be guided by and connected with national land planning. Local land planning at all levels is an extension and refinement of national planning.

The next task is to implement space use control according to the national land planning, which not only makes rational use of resources, but also effectively protects resources and ecological environment. This is probably the most important daily work of this newly formed department. The so-called space use control is to realize how to use and protect every land and its other resources above and below the ground. It is necessary to draw a large-scale planning map, because the scale is too small, and the planned use can only fall into a larger area, which is difficult to fall on every piece of land and cannot be used as the basis for daily use control. Under the current system of departmental planning, only township land use plans and urban plans can be implemented on the plots, and can be transformed into plans that can implement space use control by unifying technical standards and superimposing relevant information. In addition, space use control also includes farmland protection, ecological environment protection and other important contents.

It is also an important responsibility of this department to formulate the trading rules of natural resource assets market. It is necessary to supervise the market trading activities such as the transfer, lease, shareholding, joint venture, mortgage, transfer and sublease of various natural resources assets, ensure the fairness and justice of the market, improve the national land acquisition system and protect farmers’ property rights. The basis of market supervision is the protection of property rights, and we can consider setting up a real estate registration authority in this department. Because this work is very complicated and involves not only natural resources and assets, we can also consider setting up a separate registration authority. Taxation on the income of natural resource assets, such as value-added tax in circulation and real estate tax in retention, is mainly the responsibility of finance and taxation departments, but natural resource management departments also have the responsibility of active cooperation.

(Author: Vice Chairman china land science society)