Open the future wisdom home! The spring conference of Huawei’s whole house intelligent scene was officially held.

Harbin, China Broadcasting Network, March 17 (Reporter Ma Junyi) On March 16, the "2022 Huawei Whole House Intelligence and Whole Scene New Product Spring Conference" was held. At the press conference, Huawei launched a new generation of Huawei whole-house intelligent solutions, which brought about a heavy upgrade of whole-house intelligence and an innovative experience of spatial interaction, and opened a new chapter in smart life experience. At the same time, many new smart terminal products, such as whole house WiFi, smart door lock, smart portable speaker SoundJoy, Huawei P50 new color, Huawei nova9SE, Huawei MatePadPaper, Huawei MatePad10.4, Huawei Watch3 new color, FreeBuds4E, etc., also appeared simultaneously at this conference. Through the combination of art, emotion and technology, the smart life scene is further enriched, and a new intelligent experience with temperature is created for consumers.

People-oriented innovative interactive concept leads the evolution of whole house intelligence to active intelligence.

The essence of whole house intelligence is the spatial interactive revolution, which is also the way to break the traditional smart home. At present, most smart homes are single-point intelligence with smart items as the core, simple systems and initial scenes, and most of the connections are "point control points", lacking system-level scene linkage. In order to better meet the upgrade of users’ interactive experience, the "1+2+N" strategy of Huawei’s whole house intelligent solution was upgraded in 2022. The "1" upgrade brought Huawei’s whole-house intelligent host SE, which realized the serialization of the host and helped the whole-house intelligent users to realize a set of intelligent hosts and connect the whole house. "2" is upgraded to the connection and interaction between the host and the system, including the existing whole-house interconnection, and brings a brand-new interactive hardware-the whole-house central control family, which together with the interactive software of Smart Life APP form two interactive cores, so as to upgrade the home interaction and realize natural and efficient interaction. N subsystems have been upgraded to ten subsystems in the whole house, realizing the interconnection, centralization and naturalization of the whole house, making people-oriented and evolving to active intelligence, so that more users can easily live in a comfortable future home.

Huawei’s whole house central control family includes intelligent central control panel, intelligent switch and intelligent panel. Among them, the central control panel is equipped with HarmonyOS for the first time, and it is also the first FHD+ central control panel. It is equipped with star ring buttons to support intelligent functions such as AI scene recommendation and one-button AI dynamic scene startup. When you drag your tired body home, you don’t need to complete the steps such as turning on the air conditioner, closing the curtains, turning on the light, turning on the air purifier, etc., just press the star ring button to turn on the home mode with one button. At the same time, the one-button switching scene has the AI ? ? environmental awareness function, which actively matches the environmental state. For example, when you return home at night, you will automatically set the warm color light environment. After turning on the night start mode, the twilight will light up at night, which will not affect your family’s sleeping; If it is found that the temperature is too high or the air quality is poor, the system will call the fresh air with one click to trigger the adaptation scene with the actual environment, making the touch buttons more emotional and making the home a home that knows you and has temperature.

In addition, a wealth of sensors are integrated in the central control panel, so that the human body is close to automatic sensing and bright screen for intelligent recommendation, including weather, traffic, environmental information and so on. In the process of use, the 10-inch central control panel is equipped with a 6-microphone linear array to support the whole house pickup, and the comprehensive wake-up rate is over 99%.

Huawei’s smart panel in the whole house integrates the scene, lighting, curtains, air conditioning, floor heating and fresh air control, and bid farewell to the chaos of switches. AMOLED material is used on the screen, which has high resolution, wide color gamut, high contrast and brighter colors. It is equipped with a light sensor, which automatically brightens the indoor light when the external environment is bright, and the field of vision is clearer. When the external ambient light is dark, the indoor brightness is automatically dimmed, the light is soft and not dazzling, the screen is automatically turned on when it is near, and the screen is automatically turned off when there is no one, which saves energy and protects the environment while avoiding light pollution at night.

Serialization of the host allows more families to have smart homes.

In the "1+2+N" new generation solution of Huawei’s whole house intelligence, 1 is a whole house intelligent host, equipped with the central control system of HarmonyOS, and a family "smart brain" integrating learning, calculation and decision-making. This time, it is upgraded to a smart machine series, including Huawei’s whole house intelligent host and Huawei’s whole house intelligent host SE.

The former has high integration, modularization, intelligence and expandability for large-sized front-mounted apartment, while the latter adds interfaces such as property intercom system and interactive panel interface, which realizes the connection between home intelligence center and interactive core, enriches the intelligent use scenarios of whole house intelligence, reduces the user’s use cost while maintaining the sense of quality, and increases the flexibility of equipment application.

Huawei’s whole house smart host skillfully combines the fuselage with weak current in design. This time, Huawei’s whole house smart host SE adopts miniaturization design, with double 86-box size, and the overall volume is reduced by 95% compared with Huawei’s whole house smart host, which is exquisite and compact. Not only is it convenient to install, it can work independently, but it can also be flexibly matched with the central control panel and installed by hanging screen to become a host with screen. Thanks to the dual-core ARMCPU, narrowband PLC chip and HarmonyOS, Huawei’s whole house intelligent host SE can become the whole house interconnection hub and the whole house AI hub. Huawei’s whole house intelligent host SE supports the access of 128 PLC devices, and supports the local control of network disconnection.

Huawei’s advanced PLC-IoT technology has outstanding performance in network performance, anti-interference, stability and simple wiring, with high network performance of 500Kbp, high reliability and anti-interference of 99.99%, power line reuse, greatly reduced wiring length, simple construction, and better networking and digitalization in the era of more and more intelligent devices in the whole house.

In terms of the price of Huawei’s whole house intelligence, there are 39,999 typical apartments (2 bedrooms and 1 living room) with an area of 80㎡. The browser searches for "Huawei’s whole house intelligence" and enters the offline store in official website to make an appointment. At present, 64 Huawei intelligent authorized experience stores have been opened in 43 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha, Wenzhou, Hefei, Chengdu, Nanjing, Fuzhou and Harbin.

At the press conference, Huawei also released a series of new terminal products, such as smart door locks, whole house WiFi, smart speakers, mobile phones, tablets, smart watches and smart headphones, to create a new experience of smart life in the whole scene.

The first smart door lock equipped with HarmonyOS is released, which is more convenient, safer and smarter.

Facing the smart home scene, Huawei officially released the first series of smart door locks equipped with HarmonyOS, which supports the financial-grade security AI3D face recognition function. The whole machine has obtained HarmonySteeceal 5+security certification, security chip EAL5+ certification and CCRC enhanced security certification for the door lock, and has nine unlocking methods such as face, fingerprint, password, and one-touch unlocking of mobile phone/watch /NFC card. With the visual recognition technology, security encryption technology and AI capability accumulated by Huawei for many years, Huawei’s smart door lock supports HarmonyOS distributed visual cat’s eye, visual intercom with mobile phone, picture-in-picture with smart screen, and is equipped with high-definition door lock inner screen to make the dynamics outside the door visible in real time, bringing a convenient, safe and intelligent comprehensive experience. Adhering to the concept of technology adapting to the old, Huawei smart door locks bring higher security, higher convenience and higher quality practical products to consumers in China. It has established a clear development direction for the smart door lock market and boosted the industry to the high end.

The new choice of Wi-Fi in the whole house, Huawei Routes Q6 and AX6 are officially released.

As an important network foundation of whole-house intelligence, Huawei’s whole-house Wi-Fi is even more important in the context of the era of whole-house intelligence. Huawei Route Q6 and Huawei Route AX6 form a professional combination scheme for surfing the Internet, which can easily meet the multi-directional needs of all-family users and make users enjoy a smart life more easily. Among them, wide coverage, high-speed stability and plug-and-play are the distinctive product labels of Q6 series, which will bring excellent experience to users. The AX6, which locates Huawei’s fastest dual-band Wi-Fi6+, has a speed of 7200Mbps, and is called the "future-oriented router". Together, they escort the whole house intelligence and the whole scene smart life.

The first portable speaker equipped with HarmonyOS was unveiled, and its 26-hour long battery life was outstanding.

In addition to the door lock category, Huawei SoundJoy, Huawei’s first portable smart speaker released this time, is also one of the new categories of Huawei terminals. The speaker uses 40W super fast charge, with a battery life of up to 26 hours and excellent performance. In terms of sound quality polishing, Huawei SoundJoy and Divare jointly designed, adopting Divare’s four-unit divide-by-two design, which has powerful bass and loud and transparent treble. Shake combined stereo, one-touch sound transmission, super series connection and other features, HarmonyOS convenient functions, colorful light rings, IP67 dust-proof and water-resistant features, etc., further increase the playability, which can be enjoyed both outdoors and indoors.

Huawei P50 series sends out three new color schemes, which leads the spring color trend with natural inspiration.

Huawei P50 series started a new round of upgrading of scientific and technological aesthetics, bringing three new color schemes: Xinghe Blue, Yunjinbai and Danxia Orange, and deducing scientific and technological aesthetics with natural inspiration. Galaxy Blue adopts anti-fingerprint frosting glass technology for the first time. Danxia Orange and Yunjin White are made of ultra-thin plain leather and equipped with nano-glass-ceramics screen, and their anti-drop ability is improved to 5 times compared with the ordinary glass version. Huawei P50 series refreshes the mobile image experience with the black technology innovation of primary color dual image unit, computational optics and primary color engine, creating the ultimate photography experience for users and building an image culture that belongs to everyone. With the blessing of HarmonyOS, the P50 new color series will be endowed with more intelligent experiences, so as to keep pace with technological innovation and aesthetic design.

The 100-megapixel HarmonyOS mobile phone brings many innovative gameplay to young users.

This time, a new product of nova series-Huawei nova9SE was also released. As a 100-megapixel HarmonyOS mobile phone for young people, Nova A9 SE has been fully upgraded in appearance, image and comprehensive experience. Nova9SE uses a 6.78-inch screen with an ultra-narrow bezel, creating a straight screen design with an ultra-narrow bezel with a high screen ratio of 94.85%. Nova9SE is equipped with a 100-megapixel AI four-camera system, which makes the details of the film clearer. And under the blessing of HarmonyOS, it brings video games such as double-scene video before and after, and one-click filming of video before and after. In addition, nova9SE brings the desktop pet function, and pets designed according to the living habits of real life can accompany users for 24 hours.

Huawei WATCH3 Galaxy Blue released in a new color to support lung infection risk screening.

The new color of Huawei WATCH3 Xinghe Blue also appeared simultaneously, showing the vitality of spring, and the cute dial made the "small world on the wrist" full of fun. Family space goes further. When a family member falls down unexpectedly or initiates SOS emergency help, you can be an emergency contact to receive the emergency phone call and SMS notification of the watch call, and know the location of the family member at the first time to provide help to the family member in time. In addition, Huawei WATCH3 has joined the respiratory health research jointly sponsored by tongji hospital affiliated to Tongji Medical College of Huazhong University of Science and Technology and 301 Hospital, which can identify the risk of lung infection based on human physiological parameters such as body temperature, respiratory rate, heart rate variability and cough sounds, and help users better carry out active health management.

Semi-in-ear comfortable noise-reducing headphones Huawei FreeBuds4E made a new appearance.

At the same time, as a new member of the semi-in-ear noise-reducing earphone adapted to HarmonyOS, Huawei FreeBuds4E true wireless earphone was officially unveiled at this conference. Relying on the technological innovation brought by HarmonyOS2.0 era, Huawei FreeBuds4E brought the advanced design concept of the operating system into the earphone to unlock more audio wisdom experiences. At the same time, it inherited the semi-open active noise-reducing 2.0 technology gene, combined with "immersive" listening with high-resolution sound quality, and ". The release of Huawei FreeBuds4E not only enriches the layout of Huawei audio products, but also helps Huawei to live a smart life in the whole scene.

Huawei’s first ink tablet equipped with HarmonyOS2 was officially released in China;

At the press conference, Huawei MatePadPaper, the first flat-panel ink product equipped with HarmonyOS2, officially met with users. It combines traditional flat-panel and paper-like display, with a light and handy body and a comfortable eye-protecting screen to create an immersive reading experience. Close to the writing sense of paper and pen, convenient recording function helps people in the workplace to work intelligently; Under the blessing of HarmonyOS2, the smooth cross-device circulation interconnection changes the traditional ink tablet content circulation dilemma, making cross-device collaboration more handy; Its pre-installed Huawei reading covers massive book resources, which is convenient for people in the workplace to charge at any time. It provides a new choice for urban elites to immerse themselves in office and reading.

A new generation of MatePad comes out as a smart tablet with both learning and entertainment;

On March 16th, at the spring conference of Huawei’s whole house intelligence and whole scene new products, the brand-new HUAWEIMatePad was officially released, equipped with 2K high-definition eye protection full screen, with professional learning function and experience, and committed to bringing consumers a smart experience of learning and entertainment. As an education terminal in HarmonyOS, relying on the platform capability of Huawei Education Center to further realize the digitalization of education, the multi-dimensional product ecological matrix will continue to build a smart education ecology, providing users with intelligent, efficient and temperature-sensitive full-scene education services.

AITO Wenjie M5 Four-wheel Drive Ultimate Edition officially opened for booking.

AITO Wenjie M5 four-wheel drive flagship edition officially opened for booking at 21:08 on March 16th, with an official price of 319,800 yuan. Huawei’s deeply empowered AITO Wenjie M5 is the first model to be equipped with the HarmonyOS intelligent cockpit. As the top model in the car series, AITO Wenjie M5 four-wheel drive flagship edition is equipped with HUAWEIDriveONE pure electric drive range extension platform, and the comprehensive cruising range of WLTC can reach 1000+km, of which the pure electric cruising range is 150km, and the peak total power is as high as 365kW comparable to that of supercar, which can achieve 0-100km/h acceleration of 4.4 seconds. In addition, the flagship version adds the exclusive car paint of Azure Blue, enjoys exclusive high-grade crystal diamond gears, comes standard with the main driver’s private headrest audio and HUD head-up display system, and is equipped with 20-inch aerodynamic wheels and Pirelli PZERO high-performance silent tires. The official booking of the flagship version of M5 four-wheel drive by AITO further improves the product matrix of all models and provides consumers with more choices.

LI, the best in history!

On the evening of November 9, LI announced its financial report for the third quarter of 2023. The company’s quarterly delivery volume and financial data both hit record highs, with operating profit and net profit of 2.34 billion yuan and 2.81 billion yuan respectively in the same period, achieving four consecutive quarters of profit. As of September 30th, the accumulated revenue of LI in 2023 was 82.12 billion yuan. According to the current development trend, it is within sight to achieve the goal of 100 billion revenue by the end of the year.

For the next development, Li Xiang, Chairman and CEO of LI, said at the performance exchange meeting in the third quarter of 2023 that night that in October, Changzhou manufacturing base in LI completed the capacity upgrade, preparing for the fourth quarter production climbing. In the aspect of supply chain management, the bottleneck of spare parts supply is constantly broken by optimizing management strategy, upgrading management process and strengthening efficient cooperation with suppliers. It is estimated that the total delivery volume of the company will reach 125,000 to 128,000 units in the fourth quarter.

The performance is the best in history

According to the financial report, in the third quarter of 2023, LI delivered 105,108 vehicles, up by 296.3% year-on-year. In this quarter, it won the first place in SUV models and new energy vehicles with a price of over 300,000 yuan.

Image source: LI Financial Report

With the intensification of competition in the domestic new energy vehicle market, the market share of head enterprises has been increasing. In the third quarter of this year, the penetration rate of LI in the new energy vehicle market of over 200,000 yuan reached 15.4%, an increase of 4.5 percentage points over the first quarter.

"I believe that the continued strong sales performance of the ideal L series and the delivery of new pure electric vehicles next year will support LI to further replace traditional fuel vehicles on a large scale in 2024." Li wants to say.

Image source: LI Financial Report

Strong market demand boosted LI’s revenue growth. In the third quarter of this year, the company achieved revenue of 34.68 billion yuan, a year-on-year increase of 271.2%. In the same period, the company’s operating profit and net profit were 2.34 billion yuan and 2.81 billion yuan respectively. The above quarterly delivery volume and financial data are all the best in history.

It is worth noting that LI’s cost has been continuously reduced, with a gross profit margin of 22.0% in the third quarter. In addition, the free cash flow is 13.22 billion yuan. At the end of the third quarter, the company’s cash reserve reached 88.52 billion yuan, which also effectively guaranteed LI’s long-term investment in R&D and new product layout.

In terms of R&D, LI’s R&D expenditure in the third quarter was 2.82 billion yuan, a year-on-year increase of 56.1%. LI said that the increase in R&D expenses will further expand the scale of R&D talents, expand the product matrix and enhance the R&D innovation capability. Based on the "dual-energy strategy", the company promotes the technical layout of extended-range electric, high-voltage pure electric, intelligent driving, intelligent space, system research and development and forward-looking research and development.

It is expected to maintain a high growth rate.

LI also looked forward to the fourth quarter of 2023 in the financial report. The company’s delivery volume in the fourth quarter is expected to reach 125,000 to 128,000, an increase of 169.9% to 176.3% year-on-year; Revenue in the fourth quarter is expected to reach 38.46 billion yuan to 39.38 billion yuan, up 117.9% year-on-year to 123.1%. On this basis, it is a high probability that LI’s revenue will exceed 100 billion yuan this year.

A few days ago, LI disclosed the delivery data in October this year, showing that the company delivered 40,422 new cars that month, up 302.1% year-on-year, and the monthly delivery exceeded 40,000 vehicles for the first time.

"LI ushered in the moment of delivering more than 40,000 vehicles per month, marking the further improvement of the company’s organizational capabilities such as manufacturing, sales and service." Li Xiang said, "This is also the first time that China’s new car companies have reached this scale, and LI has entered a new cycle of accelerating large-scale development."

Li Xiang introduced that in the fourth quarter, LI will continue to accelerate the expansion of stores, aiming to have more than 400 stores covering 140 cities nationwide by the end of this year, so as to increase its market share in the new energy vehicle market in China.

Regarding the progress of the ideal MEGA concerned by the market, Li Xiang said at the performance exchange meeting that the ideal MEGA will be officially released in December this year, and the car will be exhibited in the store in January 2024 and delivered by users in February. "All our pure electric products must have" three important breakthroughs ",namely, the breakthrough in charging, the breakthrough in space and the breakthrough in modeling. All pure electric products in LI will adhere to these three important principles." Li wants to say.

Based on this, the ideal MEGA integrates the latest technological achievements of LI in the field of pure electricity, and carries out research and development and manufacturing according to the above-mentioned "three important breakthroughs".

Li Xiang also said that the company will continue to expand the construction of 5C high-voltage super charging network. Up to now, LI has built and operated 130 ideal super charging stations along the national expressway. By the end of this year, LI will have completed the construction of 300 high-speed super charging stations, covering the four economic belts of Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area and Sichuan-Chongqing.

"In the future, we will speed up the laying of the ideal overcharge network, encrypt and cover the national high-speed network while promoting the layout of urban overcharge stations, and enhance the user’s full-scene recharge experience." Li wants to say.

Script killing: Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

  According to the interviewee, the "4D" screen script against the horizon kills the picture.

  The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

  At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

  Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

  Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

  Script killing entered the "3.0" era.

  Content, gameplay, and scenes have been iterated.

  "Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

  Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

  Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

  The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

  "The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

  "The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

  Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

  "This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

  It is normal for top stream content creators to earn tens of thousands of dollars a month.

  But excellent authors are hard to copy.

  Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

  From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

  According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

  Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

  "For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

  On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

  So, will there be a surplus of scripts?

  He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

  "But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

  Players are infiltrating the middle and upper reaches of the industry.

  In the future, script killing will become normal entertainment.

  Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

  In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

  This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

  Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)