Editor’s Note: This article comes from WeChat WeChat official account Internet, and the author is Yong Yule, and the entrepreneurial state is authorized to reprint it.
According to the Survey on Wealth Values of College Students in China released in 2017, mobile payment accounted for nearly 92% of the post-90s generation in China in 2016. The per capita payment of China college students on Alipay (including data on transfer, online shopping consumption, red envelopes, financial management, etc.) is about 40,839 yuan, an increase of 97% compared with 2015. This is still the data of Alipay platform five years ago.
For contemporary college students, making money is more like a passive behavior of "people are in the rivers and lakes and can’t help themselves".
This year’s college students will spend the most money and make the most money.
For most students, it is difficult to reach home under the self-awareness of adults, and part-time job has become the choice of many people.
exceptBeing able to earn pocket money is also a fresh experience for college students in ivory towers.

Today, the business model and consumption level are constantly updated and upgraded, and they have grown up in the Internet age.After 00, college students have more ways and means to earn the first pot of gold in life.
Tik Tok, Weibo, bilibili, Xiaohongshu … There are more and more college students’ faces on these platforms. It is not only a platform for young college students to socialize and get information, but also a gold mine for flexible college students to show their talents and discover business opportunities.
Upmaster, game sparring, beauty blogger, short video expertIt has become a new way for college students to make money.

According to the survey data of Ai Media Consulting,In 2021, the average monthly income of college students in China is 1516 yuan.
Specifically, college students with an average monthly income of 1,000-1,500 yuan account for nearly 40%; College students with 1,500-3,000 yuan also account for the majority, reaching 47.7%, and those with more than 3,000 yuan account for 3.3%.
"Getting rid of poverty" seems to have become the goal that this college student is committed to achieving.

On August 17th, 2021,After #00, the sophomore girl took a paragraph and earned 700,000 yuan a month #Rushed to the Weibo hot search list, reading 460 million, discussing 24,000.
Wang Zhixin of Hubei UniversityWhen I was a sophomore, a joke that didn’t pass Grade 4 exploded, which made her gain millions of fans. Before graduation, she had her own studio to pay her seniors and realize the freedom of wealth.

Coincidentally, on November 16, 2021, Weibo topic.# After 00, Xi ‘an’s sideline income exceeded 10,000 yuan per month #Also, "College students identify the authenticity of tide shoes, cosmetic bags and all kinds of bags for their classmates to earn remuneration" was posted on Weibo Hot Search, which gained 150 million readings and 6,143 discussions.
In the comment area, there are also many popular comments from netizens, such as "Please tell me the wealth password, I also want to get rich", "I am jealous of this way of making money" and "I am really caught".

He Shijie, an undergraduate student at Beijing University of Posts and Telecommunications, started his freshman year in 2017."Hello, teacher. My name is He."In bilibili, I uploaded a video related to digital technology, and explained it in a simple and humorous way, which made people praise it again and again.

The number of single videos played exceeded 20 million, and the university participated in Hunan Satellite TV’s "Informal Talks" and interviewed Apple CEO Cook.
With a video of more than one minute, Loctek soared by 14%, equivalent to 550 million shares; Among the major e-commerce platforms, several lifting tables mentioned in the video are out of stock.
This advertisement placement has also brought rich income to He. According to a person familiar with the matter, the market price of this video of He is less than 3 million yuan.Even if he does it once every two or three months, he earns tens of millions of yuan every year.

Even, after graduating from Beihou University, Mr. He boarded a hot search in Weibo, and many students left messages.What’s the experience of graduating college students brushing Weibo to their classmates’ graduation?"

In fact, at present, college students have all kinds of strange ideas and like to pursue novel things, and those novel ways of making money, such as short video, live selling goods and dubbing, which are developed based on short video platforms, have also become the first choice for college students to work part-time, and their income is relatively higher.
If you are in Little Red Book, Tik Tok or bilibili, search."College students earn more than 10,000 yuan a month"You will find that there are many bloggers who have earned tens of thousands of dollars a month through part-time work during their school days.
There are even post-00 s who have multiple jobs and use school time fragments to continuously improve their capital income.

However, more college students rely on platforms such as Tik Tok and Xiaohongshu to realize the circle powder.
It is true that for college students, there are countless part-time jobs that can be realized by only one mobile phone.
Released by Tik TokTik Tok University Student Data Report 2020It shows that in 2020, college students in Tik Tok released video broadcasts, with a total of more than 311 trillion times, 118.4 billion likes and 2.7 billion shares.
Dormitory culture, college students’ daily life, graduation, starting school … These college students have become the source of college students’ daily income.

Short videos are just a way for college students to make money.
Before the Internet was developed,There are many college students scrambling to distribute leaflets, waiters, tutor, promote sales, and even novel scribes.However, the general commission is not high and it takes a lot of time, so it is difficult for college students to really get rich from it.
However, with the rise of short, flat and fast platforms such as Tik Tok, Aauto Quicker and Xiaohongshu, there are also many occupations, such as:Live broadcast with goods, beauty bloggers, wear bloggers, food bloggers, etc.

On the premise of low threshold and low cost, these "within reach" ways to make money have become the options for college students to earn extra money after school and realize the freedom of pocket money.
According to statistics,In 2021, 83.9% of college students in China’s first tier cities have part-time jobs after class.; 81.8% college students in second-tier cities have extracurricular part-time jobs; Third-tier cities have a higher proportion of extracurricular part-time jobs, reaching 86.1%; The proportion of extracurricular part-time college students in fourth-tier and below cities is 80.0%.

howeverFrom the perspective of the little red book platform, there are also many internet part-time sharing posts.
Among them, there are more than 30 thousand notes on "sending models", and more than half of them are sharing posts about college students’ experiences as part-time sending models; There are more than 60,000 notes on "College Students Live with Goods"; More than 5,000 notes on "Handmade by College Students"; There are also 5,900 notes on "Student Party Knowledge Sharing".

On the other hand, the topic of "student party sideline" played on the Tik Tok platform is as high as 276.2W;;# College Students’ Entrepreneurship # The number of topics played was 3.55 billion.
In addition, according to the data released by Cass,"2019 Beauty Short Video KOL Marketing Report"According to the survey, among the beauty bloggers in Tik Tok, Aauto Quicker and bilibili, the age of 18-24 accounts for the most, which means that there are not a few student parties whose sideline business is beauty.
Seeing the cheap and easy-to-use college students’ resources, smart capital began to act, and more and more MCN set their sights on colleges and universities.
We searched the employment networks of Shanghai Normal University, Nanjing Communication College, China Communication University and other universities, and found that "online celebrity" jobs such as recruiting celebrities, talents, UPmasters and anchors after the MCN season also appeared in the recruitment list with high profile.

The 2021 campus recruitment of MCN organization’s bee colony culture has launched the positions of beauty fashion, life orientation and talent to short video talents. Elephant mutual entertainment also recruits full-time anchors for college students.
theseIt is not without reason that institutions take a fancy to college students.
For example, about 70% of the traffic of talent under the banner of Ivy Culture is concentrated in bilibili, while the audience in bilibili is mainly young people under the age of 23, so the creators of young groups on campus will know more about them.

Under the promotion of professional MCN institutions, there are indeed college students who have done "online celebrity" in circles.
Funny humor UP main self-invited volume Miki and anime blogger UP main star Youye both entered MCN institutions during their college years, and were discovered and hatched by the company into online celebrity Talent, and now they are all big V’s with millions of fans.
In addition to college students who are out of the circle, there are many college students who get rich by "labor".
Xiaomi, a college student in Beijing.A wide range of hobbies, the pursuit of quality of life, spending as high as seven or eight thousand or even tens of thousands a month. More than half of this is earned by oneself.
From the freshman year, she worked part-time, as a tutor, delivering food, sorting express at the express station during the Double Eleven, playing games, and helping others walk their dogs at night …At the busiest time, she took seven part-time jobs at the same time.
Get up early in the morning to translate subtitles for movies, then go to class, deliver takeout for 2 hours after class, sing in folk bars at night, and help others walk their dogs when they come back. They are busy until eleven or twelve o’clock, and they will also go to the secret room to escape npc…… on weekends … The total income can reach about five or six thousand per month, and sometimes tens of thousands.

Yu Xia, a college student in ShanghaiSenior script killer fans often go offline to carpool and play books. Because of their clear logic and expression, they are taken by the boss of the script killer shop and work part-time as a DM on weekends.
Because of her extroverted personality and good looks, she became a top-level DM in the store. She can host three screenplay killings in a row on weekends, but the boss promised her a sharing mode, so she can earn nearly 1000 yuan a day.
She now has a plan to kill the author as a script, and plans to write her own script and sell the copyright.
She herself said that when DM only earns some pocket money temporarily, creation is her goal, and DM allows her to jump out of the player’s perspective and feel as much as possible what everyone is interested in and what interesting mechanisms are, which is also helpful for creation.
These accumulated experiences and Internet traffic can still be the key to widening the distance between peers in the future.

3、College students’ view of money has changed.
For contemporary college students, making money is more like a passive behavior of "people are in the rivers and lakes and can’t help themselves".
We can sum it up as two mountains where "money" is pressing on college students:Freedom of consumption and pressure from classmates.
Going to college is a watershed for personal consumption. In high school, food, clothing, housing and transportation were basically solved within the school, and there was not much extra cost. But after going to college, all kinds of consumption items came.
Freedom of consumption has become the premise of obtaining most other freedoms.
What brand of clothes to wear, what brand of mobile phone and computer to use, which online celebrity restaurant to eat, what kind of exhibitions to watch, and what kind of APP members are … Differences in consumer goods have almost become an important way for college students to show their differences from others.

Xiaomi in Beijing gives her daily consumption record: it costs 3,000 yuan to eat every month; Falling in love, buying gifts for friends, and attending class reunion are also at least 2,000 yuan per month; Cosmetics and clothes also need about 1000 yuan every month …
Peer comparison also makes college students more active in making money.
The Internet allows people to peek into other people’s lives. Under the general environment of "everyone is rich and beautiful, and everyone is not short of money" in Tik Tok and Xiaohongshu, college students are passively involved, and others who are beautiful find that others are more beautiful, and those who make more money find that others earn more.
I went to 985 and 211, only to find that I had nothing.The author who grew up in a small town had excellent grades since childhood, but after being admitted to a prestigious school in a big city, he found that he was behind his classmates in appearance, family, contacts and vision-"The more difficult it is to climb, the more painful it is to see."
College students’ involution is invisible, and earning money part-time is to prove themselves and relieve anxiety.

"Part-time job" brings not only "pocket money freedom" to universities, but alsoAfter entering the society, it has become one of the biggest reasons to open the distance between peers.
For college students, when everyone is in school, there may not be much difference for the time being. Even if some people work part-time and some people study hard every minute, these can’t give them too much visual impact, but if they don’t work hard, once they leave the society, they will immediately go to two worlds.
This common and immediate example can be found everywhere among many college students.
In fact, let’s not talk about right and wrong. If you want to get more pocket money to improve your quality of life, you can get it by part-time in your spare time, and you can also accumulate work experience while being self-sufficient.
Because college students are young, they are curious about the unknown world and want to keep exploring and making progress, butIt’s not that they can’t bear hardships, but they don’t want to suffer meaningless and imposed hardships.
This is reflected in the way they make money.
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