The British Film Academy Awards nominated bridge of spies and Carol to lead.

    1905 movie network news Recently, the 69th British Academy of Film and Television Arts officially released the nomination list, with 9 nominations each, leading the whole list. Followed by 8 nominations, 7 nominations and 6 nominations each. In addition, less than a month after its release, it also won four nominations. In the performance awards, Cate Blanchett, Rooney Mara, Brie Larson, Michael Fassbender, idris elba and Eddie Redmayne were all shortlisted in this year’s awards season.

    The nomination list was announced by Stephen Fry, the last host, and Gugu Mbatta-Law, who nominated the New Star Award in 2015. The two announced the candidate list through live video at the headquarters of the British Film Academy Award. It is reported that the award ceremony will be held at the Royal Opera House on February 14th, local time in London, when Stephen Fry will continue to be the host.

    The following is the nomination list for the 69th British Film Academy Awards:

    Best film:

    Revenant.

   

   

    Carol

    Bridge of spies.

    Best British film:

   

   

    Brooklyn

   

   

     

    Best director:

    Alessandro Gonzalez Inarido’s revenant

    Adam McKay’s Big Bear

    Ridley scott’s "Mars Rescue"

    Todd Haynes’s Carol

    Steven Allan Spielberg’s bridge of spies

    Best actor:

    Leonardo DiCaprio’s revenant

    Michael Fassbender

    Eddie Redmayne’s The Danish Girl

    Matt Damon’s "Mars Rescue"

    Bryan Cranston

    Best supporting actor:

    Benicio Del Toro

    Christian Bale’s Big Bear 

    Idris Elba

    Mark Alan Ruffalo’s Focus

    Mark rylance’s bridge of spies

    Best actress:

    

    Cate Blanchett’s Carol

    Brie Larson; Brianne Sidonie Desaulniers

    Maggie Smith

    Saoirse Ronan’s Brooklyn

    Alicia vikander’s "Mechanical Ji"

    Best supporting actress:

    Rooney Mara’s Carol

    Steve Jobs by Kate Winslet

    Alicia vikander’s The Danish Girl

    Julie Walters’s Brooklyn

    Jennifer Jason Leigh

    Best documentary:

    Amy

    Land of drug trafficking

   

   

    《Sherpa》

    Best foreign language film:

   

     

    Heb

   

   

    Best animated film:

   

   

   

    Best original screenplay:

    Hateful eight.

    Inside Out

    Focus

    Mechanical Ji

    Bridge of spies.

 

    Best adapted screenplay:

    Room

    Steve Jobs

    Brooklyn

    Carol

    Big bear  

    Best editing:

    Big bear

    Bridge of spies.

    Mad Max: Fury Road.

    The Martian

    Revenant.

    Best art director:

    Bridge of spies.

    Carol

   

    Mad Max: Fury Road.

    Star Wars: The Force Awakens

    Best costume design:

    Brooklyn

    Carol

    Cinderella

    The Danish Girl.

    Mad Max: Fury Road.

    Best makeup: styling:

    Brooklyn

    Carol

    The Danish Girl.

    Mad Max: Fury Road.

    Revenant.

    Best sound effect:

    Bridge of spies.

    Mad Max: Fury Road.

    The Martian

    Revenant.

    Star Wars: The Force Awakens

    Best visual effect:

   

    Mechanical Ji

    Mad Max: Fury Road.

    The Martian

    Star Wars: The Force Awakens

Oscar-winning special effects makeup artist came to CCTV6 to talk about Hollywood behind-the-scenes stories.

1905 movie network news Recently, ve neill, a famous American special effects makeup artist, was invited to China to be a guest on the CCTV6 movie channel "A Good Film with a Date" program, and had a talk with Wang Naipeng, a famous special effects makeup artist in China, A Lang, a well-known film critic and Miya, a young actor. Ve neill not only shared many behind-the-scenes stories of classic movie characters he created, but also discussed the relationship between special effects makeup and actors and the future development of special effects makeup industry in China with several other guests.

 

This influential special effects makeup artist in Hollywood is the winner of three Oscars, two Emmy Awards and two Saturn Awards, and is also a permanent judge of the popular reality show Face Off in recent years.

  

During his career of more than 40 years, ve neill has worked as a special effects makeup artist for more than 60 films, and he is a veritable master in American film makeup. Representative works include (the first three), (the whole series),,,, and so on. With the superb makeup artist, ve neill won the Oscar for Best Makeup and Hairstyle Design in 1988 (), 1993 ("mrs. doubtfire") and 1994 () respectively. In addition, ve neill is a permanent judge of the popular reality show "Face Off" in the United States. Since January, 2011, the program has been broadcasted for 12 seasons, which has aroused great repercussions both overseas and in China.

 

Recently, the Hollywood film special effects makeup master successfully attracted the attention of China audience through in-depth talk shows. And this visit to "A Good Film with an Appointment" also allowed ve neill to lead the audience in China to learn more about this mysterious and highly artisan career. As the director of the special effects makeup group of the first three films of Pirates of the Caribbean, ve neill successfully created classic screen images such as Captain Jack and Davey Jones. In the program, ve neill also shared the creative process of these characters and the interesting things in his work with actor Johnny Depp. After talking, Wang Naipeng, China’s top film special effects makeup master, also showed his works on the spot. When the models came onto the stage with realistic special effects makeup such as Terminator T-X, Pig Eight Rings and Werewolf, ve neill couldn’t help but go forward and appreciate and comment seriously, and said that he liked these works very much. This scene makes the studio seem to instantly become the competition scene of "Face Off".

 

When talking about the prospect of special makeup in China, ve neill also has his own unique views. She thinks that China’s special effects makeup is on the right track, and China’s profound cultural background allows special effects makeup artists to create more amazing roles. The huge movie market also gives China more opportunities to practice and improve its special effects makeup technology than the United States. At the same time, ve neill also said that she is now the director of education at the Cinema Makeup School, where she met many talented China special effects makeup artists. Between words, it is not difficult to feel ve neill’s affirmation and confidence in China’s special effect makeup technology.

Happy life in the farmer’s market

  Editor’s Note: The farmers’ market is the "vegetable basket" of thousands of households, which is the responsibility of the people’s livelihood, the government and the necessity of public services. The Municipal Party Committee and the Municipal Government attach great importance to the transformation and upgrading of farmers’ markets as an important unit to promote the high-quality development of our city and build a model city of common prosperity. This year, the city once again incorporated the transformation and upgrading of the farmer’s market into the annual livelihood practical project, and intensified efforts to build a farmer’s market that is more people-friendly, convenient, beneficial and beneficial to the people. This issue of "Politics for the People" focuses on the transformation and upgrading of the farmers’ market and pays attention to the happy life in the "vegetable basket", so please pay attention.

  Life is in the "vegetable basket". The quality of the "food basket" is directly related to the quality of citizens’ life and the taste of the city.

  Since last year, Jiaxing has started a new round of transformation and upgrading of farmers’ markets. This year, the transformation and upgrading of farmers’ markets will once again be included in the municipal government’s livelihood projects, and 74 urban and rural farmers’ markets will be transformed and upgraded to achieve full coverage of the city.

  After the transformation and upgrading of the farmers’ market, how is the public’s "vegetable basket"? What kind of happy new experience is it to visit the farmer’s market? In the past few days, reporters have conducted in-depth interviews.

  The characteristic vegetable market is full of fireworks.

  In September, the favorite bite of Jiaxing people-Nanhuling went on the market. After Portunus, hairy crabs also climbed the table of Jiaxing people. People who are busy pasting autumn fat are also used to adding some beef and mutton to the vegetable basket. These foods are undoubtedly on the C position of the food market booth.

  Just as there are popular dishes in every season, there are some good "conspicuous bags" in every market. Their prominence lies in the long queues of customers, the comfort of closing the stalls early, and even the posture of opening the cash box to count banknotes.

  There are three "conspicuous bags" at the Happy Li Farmers’ Market in Yangliuwan, the urban area. The "Dongdong Beef and Mutton" booth is one of them.

  Xiao Yumei, the stall owner, said, "I can sell a cow in one day on weekends." In addition to retail, she also supplies wholesale for several other food markets. "We have slaughterhouses, which can guarantee that the beef and mutton are fresh and cheap every day, so old customers will come to buy them." Xiao Yumei said confidently, for example, on the day of the interview, the beef tenderloin of the stall was sold at 50 yuan per catty in 46 yuan, and other food markets had to sell it.

  With the pursuit of old customers, Xiao Yumei’s business is handy. At 11 o’clock in the morning, she has already collected the stalls and counted out the hundred-dollar bills from the box where the money was collected. "There are more than 7,000 pieces here, and there should be more than 10,000 pieces paid by scanning the code."

  Xiao Yumei has been engaged in beef and mutton business for more than 30 years, and has been in Yangliuwan farmers’ market for nearly 17 years. Four years ago, the transformation of Yangliuwan Xingfuli Farmers’ Market was completed. She was optimistic about the business here, invested money when bidding, and got the top position near the Xiaojing rest area at the front end of the East Gate Corridor.

  "In the first two years of transformation, many people knew about the farmers’ market in Yangliuwan Happiness, and they all came here to punch in, which brought me a wave of business. I am right in Yangliuwan, and I am prosperous here. " Xiao Yumei is quite satisfied.

  Another "conspicuous bag" of the farmers’ market in Happiness in Yangliuwan is "Old Wang Bai Chicken". The stall owner, Lao Wang, can cook more than 20 white-cut chickens a day. One white-cut chicken is about 5 kg, and it sells for one kg in 32 yuan. It was sold out before 10 am on the day of the interview. "If it is a holiday, it will be sold out at 8 o’clock in the morning." Lao Wang is a little proud.

  Because it sells cooked food, the operating rooms of "Old Wang Bai Chicken" are all separated by glass, and the air conditioner inside shows 25 degrees Celsius, so "three defenses" and "three whites" are in place. "I’ve been making boiled chicken for 14 years, and it tastes authentic in Jiaxing." Lao Wang said, "After the market is transformed, everything is comfortable, and doing business here is always accented."

  After the completion of the transformation, aquatic products have become the characteristics of the farmers’ market in Yangliuwan Happiness. The most conspicuous position in the market is the aquatic product booth at the east gate. At eleven o’clock in the morning, there were only four "disabled soldiers" left in a big red basin. In addition to setting up a stall here, the stall owner also supplies other food markets, and it is also fresh and cheap. When she was about to interview, she shook her hand at the reporter: "Wait for me, I’ll go to the bathroom first, and I haven’t stopped all morning."

  Waiting for her gap, the reporter went to see the passenger flow registration system in the farmer’s market. The system showed that by 11 am, the passenger flow in the farmer’s market had exceeded 5,000. Wang Huiliang, head of the farmer’s market, said: "It is normal to have more than 5,000 people on weekends, and we usually have more than 4,000 people."

  The market is rejuvenating and people’s livelihood is seeing feelings.

  Every farmer’s market has one kind or another "conspicuous bag". For example, the pork stalls and vegetable self-produced and self-sold stalls in xincheng town Farmers’ Market in Xiuzhou District have driven the annual operating income of the market to exceed 100 million yuan; The seafood stalls at the New Farmers’ Market in the Economic Development Zone of Jiaxing are hot for holiday king crabs, and the fish platter makes people shine. An egg stall in the neighborhood center of Xingfuli, Lingtang Road, sells more than 20 varieties of eggs …

  These online celebrity products and online celebrity stalls with management ideas, quality awareness and persistence in sustainable management can continuously attract customers and brand the farmers’ market with fresh, cheap and distinctive dishes.

  During the transformation and upgrading of this round of farmers’ market, market operators invariably choose to support these excellent booths and enlarge the booth area so that they can display them. Yangliuwan Xingfuli Farmers’ Market has been reduced from more than 300 booths before the transformation to 89 booths at present, and it has been fully rented. Changxin farmers’ market also takes the route of "big stalls", which makes the whole market more stretched and transparent.

  The original intention of the transformation and upgrading of the farmers’ market is to make people feel more at ease and comfortable in buying food. In the final analysis, it is necessary to implement the daily operation and benign service of business households and make people fall in love with buying food. After the transformation is completed, the market business will be better than before, and the transformation will be successful, and the hot and exquisite fireworks will be there.

  This exquisite fireworks gas comes from the high standard, high starting point and high level of this round of farmer’s market transformation and upgrading. Different from the previous minor repairs, this round of farmer’s market transformation and upgrading has greatly improved the overall software and hardware facilities in accordance with the requirements of star-rated farmer’s market by means of reloading and reappearing.

  Jiang Xiongwei, director of the Market Management Department of Jiaxing Municipal Market Supervision Bureau, told the reporter that just taking the renovation and upgrading of 29 farmers’ markets at the city level this year as an example, the total capital investment of all parties has exceeded 600 million yuan. "Market operators also have a strong willingness to transform, and they are conceptually aware of the sense of crisis that they will be eliminated if they do not change."

  After this round of transformation and upgrading, the face of the farmer’s market has changed, which is obvious to all and well-known. "The food market is like a supermarket" has become a unified impression and unanimous evaluation of Jiaxing citizens on the farmers’ market around them.

  Up to now, the average progress of the renovation and upgrading project of farmers’ markets in the city is 73.5%, including 52 in-situ renovation, 16 relocation and reconstruction, and 6 transformation and production conversion. A new batch of farmers’ markets in Happiness will be reloaded soon.

  Buying food+full of happiness in life

  Blowing air conditioners and selling vegetables, Xia Mingrong, a farmer’s market operator in Yangliuwan Happiness, said: "The electricity bill is a small sum of money, and it is well spent. When the environment is good, guests are willing to buy food and they are comfortable. "

  After the renovation and upgrading of this round of farmers’ market is completed, people will find that the familiar market not only has a beautiful environment and complete facilities, but also has many "small fortunes" that are eye-catching and happy.

  For example, it is particularly convenient to drive to Changxin Farmers Market to buy food. The market has been upgraded to the standard of five-star farmers’ market, including not only ground parking lots, but also underground parking lots, and the underground parking lots have elevators directly to the market.

  In addition to excellent seafood and aquatic products, this market also has many kinds of pork, including high-end brand pork and cheap pork. There is even a flower booth introduced here, which allows you to buy food, meat, fruit and flowers at one time, which is of high quality.

  The reporter noted that paying attention to the renovation and improvement of barrier-free facilities is a warm point in the renovation and upgrading of this round of farmers’ markets and has become a window of urban civilization.

  In addition, small animals are also concerned. A number of farmers’ markets visited by the reporter have posted "no pets allowed" tips. On the day of the interview, the reporter met a couple at the Happy Li Farmers’ Market in Yangliuwan, and tied the dog to the post outside the security room of the market, so that the security brother could help him take care of it.

  When market stalls are operated through electronic display screens, electronic price tags and code scanning payment become "standard", and some markets begin to think about how to do customer interaction well.

  For example, on the entrance screen of Xiuxin Farmers’ Market in Xiuzhou District, in addition to scrolling the pesticide residue detection results of various vegetables, the information of special dishes of the day is also published on the screen, which is convenient for customers to follow the map.

  Insert wisdom wings to make it easier to buy food. In terms of the construction of smart farmers’ markets, Haining is at the forefront of the city.

  In February last year, Haining proposed to vigorously promote qualified and qualified farmers’ markets to implement "changing agriculture into supermarkets", explore the construction of a new urban farmers’ market with "new retail and smart farmers’ markets", realize the functions of "smart farmers+experiential canteen area+brand convenience store +App online convenient shopping", accelerate the application of smart management system in farmers’ markets, and build a management platform for background software (transaction database) of farmers’ markets. The digital system of "vegetable basket" has basically been established.

  In the increasingly trendy farmers’ market, minor repairs and small supplements have made the public feel the "ancient warmth". Mending, repairing shoes, repairing umbrellas, matching keys, sharpening knives, sticking films on mobile phones, and cleaning range hoods … these convenience services that ordinary people need are still reserved in the farmers’ market. A special area for small repairs was set up on the second floor of Changxin Farmers’ Market. The area of Xingfuli Farmers’ Market in Lingtang Road is not large, but it still retains a booth for making and changing clothes, and a convenient booth for matching keys in a conspicuous position.

  "Minor repairs are needed by the people; Needle thread brain is also a business. " Jiang Xiongwei said, "We advocate that the farmer’s market should keep small repairs and make up booths, which is also the meaning of improving the’ quarter-hour convenience service circle’."

  The "small fortunate" of the farmer’s market is also reflected in the integration of community services and cultural facilities into the farmer’s market and the completion of the "food market+"article, which has become a warm color for the transformation and upgrading of the farmer’s market this round. It is nothing new to walk the baby upstairs in the market, to participate in community cultural and sports activities in the market and even to have tea, walk and chat in the garden upstairs in the market.

  When the farmer’s market is becoming more and more fashionable, diversified and capable, the action of buying food is used to connect the convenience life circle in series, which reflects the "happy life" in the farmer’s market and also embodies the governance wisdom of "politics for the people".

From the controversy to the hot "prepared food" is coming.

  The whole process of buying vegetables, washing vegetables, cutting vegetables and frying vegetables takes as little as tens of minutes and as many as several hours — — This is a traditional cooking process.

  Tear open the package and put it directly into the pot. It only takes a few minutes at the shortest, and seemingly complicated dishes can be served — — This is a cooking process with "artifact" blessing.

  When the fast-paced life meets the exquisite needs of life, it runs out of the "prefabricated dishes". Do it quickly and eat well. Is it reliable?

  "Little White" became "Kitchen God" overnight?

  The Spring Festival in 2021 is special for Kobayashi. In response to the call of celebrating the New Year on the spot, she joined a few friends for dinner. "It is said that one person has two specialties, and the result is a bunch of takeaways."

  But this "takeaway" is not another "takeaway". It is not a steaming finished product that can be eaten upon receipt, but a semi-finished product that still needs to be processed. Some were temporarily called from the takeaway APP before departure, and some were hoarded in major live broadcast rooms a long time ago.

  Take lotus leaf chicken, the "final dish" prepared by Kobayashi, as an example, you only need to thaw the materials in advance, poke a few holes in the lotus leaf when cooking, and put it in a pot for 40 minutes, which is a hard dish that is quite handy.

  "First of all, it is convenient. Fresh materials and condiments are very troublesome from purchase to treatment; Secondly, it takes a long time to prepare the meat dishes yourself, and the efficiency of semi-finished products is much higher; Finally, the taste of prefabricated dishes is relatively stable. My friends and I rarely fire at ordinary times, and we are not at ease with our own craftsmanship. " Kobayashi said that he and his friends are very satisfied with this "semi-buffet" New Year’s Eve dinner.

  Many young people like Kobayashi have made prefabricated dishes a new favorite on the New Year’s Eve dinner table. Among the top ten New Year’s goods data released by Tmall, the sales of prefabricated vegetables increased by 16 times compared with last year. According to JD.COM Big Data, since January 20th, the turnover of semi-finished dishes with small packages for 1-2 people has increased by 3.5 times year-on-year.

  The main consumer groups of pre-cooked dishes are young consumers born in 1980s and 1990s. Box Ma Xiansheng’s data shows that the proportion of consumers buying semi-finished dishes after 1995 is twice as high as that after 1965. Let many young people with poor cooking skills step into the ranks of "chefs" in one fell swoop, and the prepared dishes have also been named as "Aauto Quicker dishes" and "lazy dishes".

  On April 27th, Weizhixiang, which focuses on the R&D, production and sales of pre-cooked dishes, was successfully listed as the "first stock of pre-cooked dishes". Haidilao’s "Dinner" series products have been launched in major official channels; Boxma Xiansheng upgraded Boxma Workshop to 3R (Ready to Cook, Ready to Heat, Ready to Eat) business department; Every day, Youxian launched the "Famous Cuisine Famous Shop" channel, and the signature dishes of famous shops such as Xibei and Meizhou Dongpo entered strongly; In the category of "Aauto Quicker Cuisine", the crayfish commodity "Boxing Shrimp" went online for one and a half months, achieving sales exceeding 100 million … …

  Pre-cooked dishes, which can only be used as the reason why the elders don’t let you eat out in family group chat, have been completely "put on the table"

  Behind the scenes to the stage, the controversy is hot.

  "The epidemic has brought opportunities to the industry," Mr. Sun, who is engaged in the prefabricated vegetable industry, told Zhongxin.com that his business increased by nearly 300% year-on-year during the epidemic. Braised pork, sweet and sour pork chops, lion’s head and other dishes that require a lot of time and cost, and stews such as chicken soup, sparerib soup and Buddha jumping wall are the best to sell.

  Nowadays, the prepared dishes, which have the potential to blossom everywhere, are actually not a new thing. To put it bluntly, it is the "advanced version" of quick-frozen processed products.

  The so-called prefabricated dishes and semi-finished dishes refer to dishes that have been washed, cut, matched or even prepared in the factory, and then stored in frozen or vacuum packaging. After consumers buy them, they only need to heat them or simply cook them through the combination of materials in the prefabricated dishes.

  "In a broad sense, pre-cooked dishes are very hot compared with previous years ‘ Cooking bag ’ Is exactly the same. Judging from the market situation, it is currently more used in restaurants and hotels and less used in families. " Mr. Sun said.

  For example, Mr. Sun said, "For example, when we go to a wedding banquet, so many tables and so many identical dishes are all cooked like the kitchen? That’s definitely not possible. It will take a long time to serve and the experience will be uneven. This kind of occasion basically depends on the prepared prefabricated dishes. "

  According to the research report of Guohai Securities, the ratio of B-end to C-end in China prefabricated vegetable market is about 8: 2, and restaurants and other businesses still account for the bulk of the consumption of prefabricated vegetables. Another scene where prefabricated dishes are widely used is take-away.

  Put the "chef in crisis"? Actually, that is not the case.

  According to Song Xiangqing, a well-known economist and vice president of China Business Economics Association, the emergence of terms and products such as "lazy economy" and "prepared food" means the progress of human beings and the development of society to a certain extent.

  "Like prefabricated dishes, it is a market behavior that people pursue high-quality life by using new technologies and new materials and inventing new products and services. In the final analysis, human intelligence and hard work have improved people’s living space and way, reflecting social progress." Song Xiangqing said so.

  Then, will the appearance of prefabricated dishes really "lead to the catering revolution" or "put the chef group in crisis" as rumored? Insiders told reporters that this is not the case.

  "To make industrial dishes, the first step is for the chef to develop them before mass production." People in the industry told reporters that, not to mention that the current prepared dishes are only in the initial stage, and the taste needs to be further strengthened. From the psychological acceptance of consumers, the traditional catering mode can not be replaced by industrialized prepared dishes now.

  What’s the difference between today’s prepared dishes?

  Many people’s criticisms of prefabricated dishes focus on the lack of guarantee of their freshness.

  The reporter searched for fast food commercial cooking packages on the e-commerce platform, most of which were frozen and preserved, and the shelf life could reach 365 days. It takes a year for the cooked food to "see the light of day". Does it taste like a "zombie dish"?

  "At present, the fresh-keeping methods of the prefabricated vegetable industry are scientific packaging and rapid freezing technology (MINUS 18 C), and transportation will also require cold chain logistics throughout. Without the use of preservatives and additives, low temperature is the main way to maximize the preservation of food nutrition and inhibit microbial reproduction. " In this regard, Mr. Sun introduced.

  "Now the food industry and restaurant supply chain development to what extent? A live fish is frozen and still alive after thawing. " In Mr. Sun’s view, preservation under the current technology is inseparable from low temperature, but low-temperature technology is also constantly developing.

  For example, in the current market, for the transportation of fresh beef omasum, some merchants use 0-5℃ refrigeration instead of freezing to ensure its crisp taste. This requires suppliers to apply liquid nitrogen refrigeration technology more accurately and upgrade their packaging.

  In addition, "insecurity" and "lack of nutrition" often make people distrust prepared dishes.

  Liu Xiaoling, a doctoral supervisor of Guangxi University and an expert of Guangxi Food Safety Expert Committee, once pointed out that from the perspective of nutrition, the nutritional components of food are related to the source of raw materials and processing methods, and the changing laws of different foods and different nutrients are not consistent, so it cannot be simply said that fried food is more nutritious.

  "The traditional way of buying food, cooking and processing food has the problems of high cost and difficult risk control." At the same time, Liu Xiaoling believes that it is a way and trend for producers to adopt the access mode of food production license and market supervision to make meals in the central kitchen and distribute them centrally, which is to realize the standardization of restaurants or canteens, improve product safety and improve efficiency.

  "In fact, not only prefabricated dishes, but also categories related to the food industry will have food safety hazards." Regarding the safety of food, Mr. Sun also said that authentic prepared dishes are definitely healthier than most takeaways, but they can’t guarantee the safety of the whole industry by themselves. "As practitioners, my colleagues and I still have to do business with our conscience, and the industry can go further."

  Great potential, it is expected that in 2023.

  The market size may exceed 500 billion yuan

  What is the potential of prefabricated dishes? According to the consulting data of Ai Media, the scale of the prefabricated vegetable industry in China is estimated to be 345.9 billion yuan in 2021, up by 18.1% year-on-year. It is estimated that the prefabricated vegetable market in China will maintain a rapid growth rate of about 20% in the future, and the scale of the prefabricated vegetable market may reach 516.5 billion yuan by 2023.

  What kind of consumers like to buy prepared dishes? The data shows that among the consumers of prefabricated vegetables, 45.7% are located in first-tier cities, 19.8% in second-tier cities and 16.4% in third-tier cities.

  Among them, consumers aged 22-40 accounted for 81.3%, among which consumers aged 31-40 accounted for 46.4%.

  According to the data of Tianyancha, the number of registered enterprises engaged in the business related to pre-cooked vegetables was 1,796 in 2011, exceeded 4,000 for the first time in 2015, and exceeded 8,000 for the first time in 2018. In 2020, the number of registered enterprises reached the highest level in ten years, with a total of 12,500 new registrations, a year-on-year increase of 9%.

  At present, the registered capital of pre-cooked food-related enterprises is mainly concentrated within 1 million. Among them, Shandong Province has the largest number of prefabricated vegetable enterprises, with 9,246, followed by Henan, Jiangsu, Guangdong and Anhui.

  Ai Media Consulting analysts believe that 80% of consumers have formed the habit of buying prefabricated dishes every week, and consumers’ demand for prefabricated dishes will increase, and the market will further expand.

  The development of prefabricated vegetables also faces these challenges.

  Prefabricated vegetable market has entered a period of rapid development, with high market demand and challenges.

  According to Ai Media Consulting, there are three main challenges in the prefabricated vegetable industry: First, market coverage. China has a large cross-border area between north and south, with many cuisines and complex types. The prefabricated vegetable enterprises have obvious regional labels, so it is difficult for enterprises to cover the national market. The second is the preservation of dishes. Precast dishes need to keep the freshness of dishes, which requires extremely high cold chain transportation. The sales scope can only radiate the area around the central kitchen set up by the enterprise, which limits the further development of the prefabricated vegetable enterprise; The third is taste recovery. The taste of Chinese food is closely related to the cooking process. The factory produces all the conditioning packages of the products and then gives them to customers for processing. Once it comes to cooking, the taste can only be controlled by personal cooking.

  "In the future, if prefabricated vegetable enterprises want to develop, they must combine standardization, safety and personalization by improving the safety production capacity of central kitchens and a complete cold chain logistics system, so as to usher in a broader market." Industry analysts told reporters this way.

  Will a small step in preparing dishes be a big step to promote young people to "bid farewell to take-out and walk into the kitchen"?

  Comprehensive reports from China News Service and Dahe Daily

Digital actual combat | New changes in digital marketing, the "new trend" of enterprise growth

Content source: Elinger Eagle Road Digital Think Tank

—

Today’s marketing is different from that of 30 years ago, 10 years ago or even last year. The change of consumers’ expectations, the iteration and innovation of technical force and the change of digital economy competition pattern make the market environment change with each passing day. The construction of new marketing model based on digital environment will play a key role in the future development of enterprises.

For example, in order to attract customers, restaurants will obtain and analyze customers’ age, hobbies, frequency and consumption amount through digital technology, so as to digitize customer information, then attract customers to apply for membership through gift certificate benefits, and then conduct marketing, promotion and transformation according to customers’ behavior characteristics and preferences. This is entering digital marketing.

For the digital age, marketing is not only the work of marketing and business departments. It is the responsibility of the whole enterprise to re-understand digital marketing, think about digital marketing ability from the dimension of "data+technology" and reshape the marketing kinetic energy of enterprises, and this trend is becoming more and more obvious.

Image source: Network

New changes of digital consumers

In the digital age, new technologies have changed the concept of consumption and brought new digital consumers. Digital consumers often have the following main characteristics:

1. Using digital media: When making a purchase decision, we will first consider using digital media such as social networking, shopping websites and streaming media services to obtain product and service information;

2. The need of mobile device dependence, quick feedback and instant satisfaction;

3. Pay attention to data privacy and personalized experience and push;

4. Cross-device use, such as access and interaction between mobile devices and computers;

4. The group includes not only "digital aborigines" (consumers who grow up with digital devices);

3. It is applicable to both b2C and B2B.

(90% of digital consumers spend in front of the screen; 90% people will use multiple screens continuously; 65% people will start their first shopping experience with online shopping; 61% people have used social media on their smartphones; 59% people do their first financial management on their smartphones; 58% people will use search engines when making personal financial decisions. )

"Data+Technology" to Build a New Motive Force of Digital Marketing

In the digital age, new technologies have brought new impacts on the traditional business environment in terms of information exchange, customer interaction and data storage, such as digitalization of information exchange, customer interaction and data storage.

In order to better cope with the new digital environment, enterprises need to adopt digital tools, build digital marketing capabilities, take "data+technology" as the driving force, integrate multi-source data, rely on intelligent technology, promote intelligent marketing, and fully realize wider data collection, more accurate user access and more agile marketing closed loop.

Digital marketing brings about sustained growth by better adapting to and meeting new consumption demands. In the right time and place, the right marketing information can attract consumers better.

Enterprises need to create more attractive digital marketing content, form a consumer-centered communication network, and apply it to cross-device marketing scenarios. High-frequency interaction can gain consumers’ attention, participation and sharing, so as to grab accurate traffic and potential customers, improve sales volume and brand exposure, and at the same time better understand and meet consumers’ needs.

Five key technical modules of digital marketing

Digital marketing mainly covers five key technical modules: customer data insight, content creative management, marketing intelligence delivery, customer interaction management and marketing effect analysis, which runs through the whole marketing process and helps enterprises to be precise and intelligent in marketing.

Customer data insight

Customer data insight is based on digital portrait. Digital portrait and identification refers to the expression of various characteristics of consumers and the collection of these characteristics in time and scene by digital technology, which helps marketing managers to accurately define target consumers and design marketing strategies on this basis.

Big data prediction is based on correlation analysis, and analyzing consumer portraits can help us capture the present and predict the marketing future.

The significance of consumer portrait to marketing is not only that it can help us to understand customers more deeply and establish effective communication with customers, but more importantly, it can understand and understand customers from a new level and relevance level. Prediction is based on mutual analysis, finding hidden correlation from customer data and finding out where potential customers are. What are the potential needs of customers? And predict customers’ buying behavior, and realize sales transformation. This analysis is also applicable to the continuous sales of old customers. )

The big data consumer portrait mainly has the following five steps:

1. Data acquisition

According to the strategic needs and business objectives of the enterprise, find suitable data sources, such as CRM data, business data or third-party data, and collect data.

2. Data mining

Data cleaning, removing incomplete or repeated information; Identify users and confirm the uniqueness of users.

User identification is a very basic and important step. Only by completing this step can personalized marketing based on individuals and scenes be realized. There are three types of data for general user identification: demographic identity, device identity and digital identity.

To classify valid data, it is necessary to distinguish between static data (factual data) and dynamic data (behavioral data); At the same time, establish a label and weight system, label, classify, refine and summarize the salient features of people, things or scenes.

Tagging is a necessary prerequisite for precision marketing or personalized marketing, which can achieve better insight and understanding of consumer needs and behaviors. Weight is a quantification of degree or probability. With the label system, the complicated mass data can be transformed into a digital marketing plan that can be put into practice. )

3. Rule mining data modeling

It is very important to analyze the data and find the correlation between the data. You can also use data modeling to build the corresponding data model according to the customer’s behavior characteristics.

4. Verification

Verify the mined correlation laws or data models to ensure that the characteristics of users are accurately grasped, and only the verified models can correctly predict the marketing results.

5. Form a portrait

After verification, the accidental correlation reaction or inaccurate data in the data model is eliminated, and the remaining model is used to form a consumer portrait.

The formation process of consumer portrait is to integrate and restore the fragmented massive data into real customers, and consumer portrait is an important basis for our marketing decision.

Meck once said, "I know that half of my advertising expenses are wasted, but I don’t know which half is wasted." The commercial value transformation of consumer portraits is to carry out more accurate and effective marketing plans and improve the return on marketing investment. In the era of big data, it is possible to accurately match "target customers, channel selection, launch timing, and dissemination content", and the portrait of big data consumers is the basis for achieving the accurate matching of these four.

Portraits of big data consumers can help enterprises to find out the people who are most likely to have a good impression on you (target customers) more accurately, and create a well-planned encounter in the places where they are most likely to meet (communication channels) and at the time when they appear (delivery time), say the right words (communication content), do the right thing (promotion activity design), and send gifts (products and services) that suit their wishes.

Digital content management

The trend of DTC (end-customer-oriented marketing) has brought about the outbreak of content marketing, and brands are facing the integration of marketing digitalization, while the change of digital consumers has brought about the diversification of content and marketing channels.

Enterprises need a content center that integrates brand marketing content, business personnel and consumers.

Through the content center, enterprises can build headquarters brand assets, manage brand content assets in a unified way, support online operation of multi-content formats, manage content with metadata and smart tags, accurately find cross-dimensional screening, intelligently audit compliance and add labor, open OA workflow, one-stop approval, realize real-time synchronization of content updates, realize mobile collaborative office through enterprise WeChat, and realize safe and efficient collaboration without speed limit through cloud acceleration and data privatization deployment.

(The content in the middle and Taiwan is combined with the intelligent creation of content AI, which improves the operational efficiency, supports the multi-channel content distribution of public domain and private domain, and provides "power" for the private domain operation of shopping guides. The daily marketing materials of enterprises are dynamically updated and synchronized, and the brand uploads the template content, so that the business personnel can personalize the editing.

Through the intelligent content management platform, the large screen of enterprise terminal stores can be opened, so that creative content can be generated directionally, accurate data attribution recommendation can be realized, and the content marketing conversion rate can be improved. )

Marketing intelligence delivery

Traditional marketing is a simple single-line marketing model. Making marketing strategies based on historical data cannot form accurate delivery of people, channels and content. Digital marketing is driven by "data+technology" to create a closed-loop intelligent marketing model, open up multi-source data integration, gain insight into customer characteristics, accurately locate people, track user journey data, and realize intelligent processing of the whole process of content marketing, channel, delivery and evaluation and strategy through intelligent technology.

Intelligent marketing connects public domain and private domain data, builds a complete marketing data system, supports marketing delivery and analysis, and reaches users accurately with agile marketing strategies and automatic delivery, so as to realize wider data, more accurate delivery and more agile marketing.

Customer interaction management

Good customer management can help enterprises maximize marketing value. Customer interaction management can be divided into CRM customer relationship management, SCRM social customer relationship management and CEM customer experience management.

CRM relies on traditional channels and historical transaction data of customers, and takes products, services and sales as the guidance, and manages customer relations in one direction, thus breaking the information island, connecting marketing, sales, customer service and other departments of enterprises, and working together to improve customer service quality.

Based on the data of social media channels such as WeChat official account, Douyin and Weibo, SCRM interacts in two directions, optimizes marketing strategies by understanding users’ needs and preferences, and carries out customer relationship management;

CEM relies on omni-channels and data, analyzes customer contacts and contents, collects customer feedback, and excavates the value of products and services, so as to guide customers’ actions, participate in customer life cycle management, and enhance customer experience and transformation.

Its underlying technology is data layer — — Model layer — — Customer analysis — — Customer management. Digital marketing needs to accumulate a large number of customer data, form customer portraits, and realize efficient customer analysis and management.

Five, digital marketing effect analysis

Brands conduct marketing activities through various channels, including email, SMS, social media, live broadcast, etc., to improve coverage and conversion rate. Marketing effect analysis refers to the use of data analysis tools, from external contact advertising, website own contact analysis, collection and sales to the whole link to monitor customer consumption behavior, understand consumer demand, and comprehensively evaluate marketing effect. Bring accurate marketing through effective digital effect analysis.

The key point for enterprises to apply new technologies is to build digital business capabilities through digital technology. Digital transformation should not only consider marketing, but also consider how to upgrade business behavior and business model from the fundamental point of view of enterprises.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Article complaint hotline: 156 0057 2229 Complaint email: 29132 36@qq.com.

China Mainland cracked down on foreign garbage. What about the recycling industry in Hong Kong?

[Observer Network Comprehensive Report] This month, China officially launched a new law prohibiting the import of "foreign garbage", which caught the west off guard. All parts of the world are facing the threat of "waste siege" and can no longer transport untreated garbage to China at will. Hong Kong’s recycling industry is also deeply affected by this ban. According to the BBC Chinese website today (4th), with the crackdown on "foreign garbage" in China, Hong Kong must find a way out of reform, on the one hand, turning waste into products, on the other hand, opening up the Southeast Asian market.

According to the report, Hong Kong used to be a transit point for transporting wastes from many countries to the mainland. In the past, it used to transport recycled wastes to the mainland to make money by "left hand and right hand". According to the figures of Hong Kong Environmental Protection Department, up to 97% of the 1.91 million tons of municipal solid waste recovered in Hong Kong in 2016 were exported to places outside Hong Kong before being processed and recycled.

The BBC Chinese website said that China’s policy of banning "foreign garbage" may continue to intensify, and the Hong Kong government’s support is insufficient, so the industry reform is full of risks. To this end, the article puts forward two ways to reform.

One is to treat the waste by ourselves, make the recycled waste into more valuable finished products and sell them in the form of goods all over the world, including the mainland of China..

Take Hankang Group as an example. Its parent company is in Shenzhen. In recent years, it has been engaged in renewable resources business in Hong Kong. Lin Shaohua, chairman of the group, told BBC Chinese website that in response to the ban, his company invested 50 million Hong Kong dollars (about 41.57 million yuan) to add new machines, venues and compression trucks to "productize" the waste. Different from the previous mode of recycling garbage, these machines can classify different plastics and make different products, and it is said that they can handle 100 to 200 tons of waste every day.

Waste plastic picture from BBC Chinese website

He said that the recycling industry is facing the transition period of the industry, and the operating costs of manpower and transportation continue to rise, while the prospects of product prices and sales channels are unclear, and investment is full of risks for the whole industry. At the same time, products should not only meet the requirements of China government, but also meet the requirements of the European Union, Southeast Asia and other regions, so as to enhance the competitiveness of products in the market.

However, Liu Zhifeng, director-general of Green Earth, a Hong Kong environmental protection group, said that since China announced its policy of banning "foreign garbage" in July last year, many recyclers have not had enough time to acquire new machines for transformation. Therefore, in the short term, some recyclers are trying the second way out:Open up the Southeast Asian market.

According to the report, however, as recyclers all over the world are looking for buyers, the markets in Southeast Asian countries are not big enough to accommodate China’s "foreign garbage". In addition, the transportation cost has also increased from more than 60 Hong Kong dollars per ton shipped to the mainland to more than 300 yuan shipped to Southeast Asian countries, and the profit will be significantly reduced.

At the same time, Liu Zhifeng also believes that in the long run, Hong Kong’s recycling industry needs to transform from just collecting waste to manufacturing saleable products. However, the price of such machines is millions, which is very expensive for SMEs.

Click to view larger image.

In 2016, the map of the proportion of municipal recycling waste abandoned in Hong Kong landfills was from the Hong Kong Environmental Protection Department.

Existing disadvantages of recycling industry in Hong Kong

Apart from the challenges brought by the policy changes in China, there are still some long-standing drawbacks in the recycling industry. The BBC Chinese website quoted Liu Zhifeng as saying that Hong Kong only concentrated on recycling "three kinds of paper and two kinds of plastic"-paper, newspapers, office paper and drinks, and waste plastic bottles for personal care products. Among them, "three paper" accounts for 75% of recycled paper products in Hong Kong, and "two glue" accounts for only over 10% of recycled waste plastics. This selective recycling is a "retrogression" of the policy.

Liu Zhifeng also said that one of the reasons why waste was discarded was that citizens did not wash the classified waste properly, and recyclers could not collect these useful wastes. "These waste rubbers are not recyclable. As long as a few processes are added, Southeast Asia can export them. Don’t limit the money that the recycling industry could have earned." Liu Zhifeng called it billions of potential business opportunities.

The way out for garbage in Hong Kong in 2016 is from the Hong Kong Environmental Protection Agency.

In addition, Huang Yinghan, vice president of the Hong Kong Waste Plastics Association, believes that Hong Kong recyclers cannot collect enough waste plastics locally, and the recycling work is very backward. According to the information of Hong Kong Environmental Protection Bureau, in 2016, more than 770,000 tons of plastics were discarded in landfills, while only 125,000 tons were recovered.

Huang Yinghao said that the quality of recycled plastics and how to classify them are also problems. He said that after China cracked down on illegal and inferior garbage imports (also known as Hedge Action) in 2013, many private companies collecting waste plastics had already closed down. At present, non-governmental organizations mainly recycle waste plastics. However, these organizations and recyclers are not equipped with machines, and it is very expensive to rely on manual sorting, so they only import sorted waste from overseas and then process it into products for export.

Click to view larger image.

Manual garbage sorting Figure from BBC Chinese website

Both Huang Yinghao and Liu Zhifeng believe that it is more convenient and cheaper to put waste into landfills than to separate and recycle waste in Hong Kong. In addition to reducing waste at the source, we should also adopt a "producer responsibility system" for waste and charge fees for garbage. The Hong Kong government plans to implement municipal solid waste charges in the second half of 2019.

The EU has never been so dangerous as it is today.

  In the early 1990s, a sudden gust of wind blew away the cold war cloud that had hung over Europe for decades. However, European politicians are not relieved by the end of the Cold War. They think that Europe seems to be facing new uncertainties — — — The unification of Germany and Germany. Perhaps because of the two world wars, the pain brought by Germany to this land is unforgettable; Or Germany, whose population and economy once again became the first in Europe at that time, made other European countries really feel the new threat. With the purpose of permanently eliminating the threat of Germany and the vision of promoting common prosperity in Europe, leaders from 12 western European countries came to Maastricht, the Dutch town, on December 9 and 10, 1991, and signed the famous Treaty on European Union. Since then, the EU has entered the stage of history.

  Just over 200 kilometers away from Maastricht, there is a small town in Germany — — — Munster More than 300 years ago, one of the most influential treaties in human history — — — Treaty of Westphalia. It not only marked the end of the Thirty Years’ War, but also was regarded by historians and political scientists as "the beginning of the nation-state". And 300 years later, the birth of the European Union is regarded as a great attempt to dissolve the nation-state. Twenty-five years have passed, and the EU has experienced the scenery of countries competing to join the EU and the economic crisis, but this organization has never been as dangerous as it was in 2016.

  The confusion of refugees

  Strictly speaking, refugees are not a problem that the EU encountered only in 2016. From the figures alone, millions of refugees arrived in Europe in 2015, far more than in 2016, but at that time, the European people were busy turning their accumulated humanitarian feelings into real flowers and applause, welcoming those suffering from afar. Although scholars at that time began to worry that a large number of refugees would cause great pressure on Europe’s economy and society, and the mixed individual terrorists would pose a fatal threat to Europe. However, in the face of the warm picture of German volunteers hugging refugees at Munich station, these views can only be reduced to a tributary.

  Time has not only accumulated more and more refugees, but also killed the enthusiasm of Europeans for refugees. In 2016, Europeans finally discovered that refugees have really become a thorny issue. Many people began to complain that refugees consumed too much taxpayers’ money. The calculations of the famous Cologne Economic Research Institute and Kiel World Economic Research Institute in Germany show that the German government will spend 50 billion euros on resettling refugees in 2016 and 2017; Many people began to complain that refugees affected the order of the city. In Rome, hundreds of refugees slept on the streets every night. More people are worried that refugees will pose a threat to the security of Europe.

  The fear of refugees began on the first day of 2016. Just as people welcomed the arrival of the New Year, a shocking sexual assault occurred in the square in front of the famous Cologne Cathedral, and thousands of women were sexually harassed. The perpetrators were identified as having the appearance of North Africa and Arabia, and people began to suspect that refugees were involved; In July, a refugee applicant from Afghanistan chopped four people on a German train for terrorist purposes; In October, another refugee from Afghanistan raped and killed a German girl who was friendly to refugees in Freiburg. In December, an Iraqi refugee was accused of raping two female students studying in China. Just before Christmas, a refugee applicant from Tunisia drove a truck into the Christmas market in Berlin, causing 12 deaths. This can’t help but remind people of another tragedy that happened in July last year: a Frenchman of Tunisia origin drove a white truck into the most famous street in Nice, France, and crushed a crowd watching fireworks, killing 84 people.

  Psychologist Maslow has a very incisive definition of security. The so-called security refers to a feeling of confidence, security and freedom freed from fear and anxiety. The European people who have experienced all this can no longer be freed from fear and anxiety, and an unprecedented sense of unease is spreading in Europe. Faced with the refugee crisis, EU countries began to split: Hungary hoped to reject the EU’s compulsory allocation of refugees through a referendum, Slovakia resolutely refused Muslim refugees to enter the country, and France explicitly rejected the fixed allocation mechanism proposed by Germany. Although the number of refugees arriving in Europe has greatly decreased after reaching an agreement on the repatriation of refugees with Turkey, European people’s dissatisfaction with refugees is increasing. In the face of enormous pressure, even Germany, which was once the most open to the refugee problem, has made a "sharp right turn". Chancellor Angela Merkel said that the scene of a large number of refugees pouring into Germany as in 2015 will never be allowed to reappear, and the repatriation of applicants who do not meet the refugee standards will be accelerated.

  Undeniably, the vast majority of refugees are kind-hearted. They have been devastated by war and left their homes for Europe with a longing for a stable and safe life. They work hard to learn languages and skills, hoping to integrate into society as soon as possible, and are grateful to Europeans for their help. However, there are also a few individuals among the refugees who are bewitched by extreme ideological trends and pose a threat to the security of Europe. As long as this threat does not disappear completely, the gap between refugee groups and European people will not disappear.

  Britain’s departure

  From the first day of its birth, the European Union has been like a powerful magnet, attracting European countries that have not yet become members to do their best to join. Even Turkey, a country that spans Eurasia and belongs to Islamic civilization in culture, is eager to join the EU. But last summer, a member state got rid of this attraction and announced its withdrawal from the European Union, and this country was actually one of the three most important countries in Europe — — — Britain.

  Brexit began with a confident gamble by Cameron. In 2013, Ka Xiang, who is about to participate in the 2015 general election, responded to public opinion and promised to be re-elected, and promised to hold a referendum on the relationship between Britain and the European Union after his election. At that time, no matter public opinion, scholars or even Cameron himself believed that this referendum, like the referendum on Brexit in Scotland, would be nothing more than a formality and doomed to failure.

  However, the Scots are still attached to Britain, but the British people are only indifferent to the European Union. Germany’s Der Spiegel called 2016 "the year of accidents". It was not only Trump who was elected president of the United States, but also the British partner who really chose to run away from home. Indeed, Britain does have an "isolated tradition". The status of an island country and its long-term role as an offshore balancer have kept Britain at arm’s length with the European continent for hundreds of years.

  In the European Union, Britain has always behaved like a very rebellious student with good grades. For the euro, he said no; For Schengen, he said no; Britain is even more suspicious and extremely negative about the European Union’s demand for member States to cede sovereignty again and again. Some people say that Euroscepticism is an integral part of British civilization, but it is obvious that the reason why the British people finally choose to leave the EU is much more realistic. Since the EU’s eastward expansion at the beginning of this century, a large number of citizens from eastern European countries have poured into western Europe, especially Britain, which has indirectly received more than one million immigrants from eastern Europe in ten years. For the middle and lower classes in Britain, immigrants from Eastern Europe took their jobs and applied for a lot of benefits and allowances. However, they rarely spent money in Britain, but sent money back to their hometown in Eastern Europe. However, the elite financial people believe that the complicated financial supervision regulations of the European Union will seriously affect the competitiveness of London compared with other financial centers such as new york and Hongkong.

  There’s an old saying in China, we share weal and woe. When the European debt crisis came, it completely aroused the British people’s long-term dissatisfaction with the EU. At the beginning of 2013, the then Prime Minister David Cameron, in his speech on the prospect of the relationship between Britain and the EU, used a large space to express Britain’s dissatisfaction with being dragged down by the European debt crisis and his concern that the process of European integration might harm Britain’s interests. From this point of view, Britain’s departure is indeed unexpected and reasonable.

  It takes only a moment to declare leaving the EU, but the negotiation on leaving the EU is a long and difficult process. The next focus will be on whether Britain can stay in the European single market. The EU’s attitude is very clear. It can stay, but it must accept the four principles of freedom, namely, the free movement of goods, people, capital and business. However, once the four principles are accepted, it seems that the dissatisfaction of the middle and lower classes in Britain with the workers grabbing jobs in Eastern European countries will continue.

  The rising right wing

  Refugees or Brexit are at best catalysts for the disintegration of Europe. What really poses a fatal threat is the collective rise of right-wing populist parties with Euroscepticism.

  Germany’s Choice Party was founded in 2013 with the original purpose of opposing Merkel’s policy of saving the euro. The influx of bees into German refugees allowed this young political party to defeat the old German political parties in several state assembly elections in 2016 and won an unprecedented victory. Mecklenburg — Former Pomeroy is the least developed state in Germany, but it is also the starting point of Merkel’s politics and is considered as her political hometown. However, on September 4th last year, taking advantage of people’s serious dissatisfaction with refugees, Germany chose the party to win nearly 22% of the votes in one fell swoop, surpassing Merkel’s CDU and becoming the second largest political party in Meiqian State Parliament. Merkel, who was attending the G20 summit in Hangzhou at that time, admitted that she was responsible for the election defeat of the CDU.

  In Italy, a populist party founded by comedians seven years ago — — — The Five-Star Movement Party won a more direct victory. Last June, Virginia Raj, the candidate recommended by the party, defeated Roberto Giachetti, the candidate recommended by the ruling Democratic Party, with an overwhelming advantage of two-thirds of the votes in the election of the mayor of Rome. At the same time, another candidate of the Five-Star Movement Party also won the election of the mayor of Turin with a clear advantage. In December, due to the strong obstruction of the party, the Italian people rejected the government’s proposal to amend the constitution, which led to the resignation of Prime Minister Renzi.

  The famous French far-right party "National Front" is also strong. In the provincial Council election at the beginning of the year, the National Front won more than 25% of the votes. The poll in September showed that Le Pen, the party chairman, would enter the second round of the presidential election. Le Pen said that if he wins the presidential election in the spring of 2017, he will organize a referendum on France’s withdrawal from the EU within six months.

  What can be a little relieved is that according to the current situation, in the next ruling cycle, there is no possibility that the major populist parties in Europe will come to power, but it is an indisputable fact that they are constantly rising and becoming bigger. If the refugee problem in Europe is not solved and the European economy remains weak, then one day these right-wing parties will be elected to the government by the people. Perhaps on that day, the life of the EU will really be short.

The deputies deliberated and discussed the two reports: escort development, ensuring people’s livelihood, fairness and justice, and feeling more.

  On the morning of March 12th, the Fifth Session of the 12th National People’s Congress held its third plenary meeting in the Great Hall of the People to hear and consider the work reports of the two universities. Nie Ruiping (second from left), deputy to the National People’s Congress, said in an exchange with Zhang Lingping (third from left), that the level of rule of law in China’s market economy was greatly improved last year, which released a huge institutional dividend. Photo by our reporter Li Jinglu

  On the afternoon of March 12, the Hunan delegation of the National People’s Congress deliberated the report of the two high schools in the resident. Wu Xiangdong (first from left) and Wu Jinshui exchanged views on actively promoting the construction of a safe China. Photo by our reporter Li Jinglu

  On March 13th, the Hubei delegation of the National People’s Congress deliberated the report of the two high schools in the resident sub-group. Deputy Xie Yuka (middle) said in his speech: "Law enforcement for the people is to strive to make the people feel fair and just in every judicial case." Photo by our reporter Li Jinglu

  Punish campus violence, crack down on "village tyrants", severely punish illegal fund-raising, and dispose of "zombie enterprises" according to law … …

  In the past few days, these highlights in the reports of the two high-level committees have become topics for deliberation and discussion by deputies. The deputies believe that the Supreme Law and the Supreme People’s Procuratorate perform their duties and responsibilities around the steady and healthy development of the economy, serve the people’s livelihood, make the judiciary more open and transparent, and the people’s sense of fairness and justice is getting stronger and stronger.

  Carry out the new development concept

  "After listening to the Supreme People’s Court’s work report, I feel that the Supreme Law in 2016 has done a lot of work in resolving excess capacity, reflecting the real progress made by the rule of law in deepening reform and promoting the work of de-capacity, and handling enterprises’ ‘ Life and death ’ Get on the right track. " Wang Ji, member of Chinese People’s Political Consultative Conference and former chairman of China Dongfang Electric Group Co., Ltd., said in an interview with the reporter of Economic Daily.

  In 2016, the national courts concluded 3,373 cases of corporate bankruptcy, a year-on-year increase. In February this year, according to the official statistics of the Supreme Court, in 2016, the national courts accepted 5,665 bankruptcy cases, up 53.8% year-on-year.

  "Some enterprises neither operate nor cancel, but have been stagnant or shelved for a long time for various reasons, which is called ‘ Vegetable enterprise ’ 。” Commissioner Wang Ji said that these enterprises not only waste market resources, but also their potential disputes and lawsuits may occupy a lot of judicial resources. In addition, it will also interfere with national institutions in data statistics, which is not conducive to the formulation of national policies and the effective development of social management. These "vegetable enterprises" should be eliminated according to law to purify market space.

  At present, various financial innovations emerge one after another, and risk prevention is increasingly urgent. Under the guise of online loan fraud, raising funds under the banner of innovation, taking high returns as bait, and constantly changing the "coat" of illegal fund-raising has trapped many people.

  The deputies said that the procuratorial organs actively participated in the special rectification of Internet financial risks and severely punished stakeholder-related economic crimes such as illegal fund-raising, as well as money laundering, underground money houses and online pyramid schemes. This makes the people’s money bags better protected.

  "Fraudulent poverty alleviation funds", "Accurate poverty alleviation to identify good relatives and friends" and "Profit from reselling poverty alleviation goods" … … Last year, courts at all levels concluded 15,000 cases related to corruption and misappropriation of poverty alleviation funds, and procuratorial organs at all levels investigated and dealt with 1,892 job-related crimes in poverty alleviation.

  "This year, the highest inspection proposed to ‘ Continue to focus on punishing and preventing duty crimes in the field of poverty alleviation ’ , and jointly with the National Development and Reform Commission and the Poverty Alleviation Office ‘ Thirteenth Five-Year Plan ’ The key projects of ex situ poverty alleviation and relocation will carry out preventive supervision and implement listing supervision, so that the rights and interests of poor people will be more firmly guaranteed. " Liang Mingyuan, deputy to the National People’s Congress and president of Gansu Higher People’s Court, said.

  Promote the legalization of property rights protection

  "In 2016, the courts and procuratorates adhered to justice for the people and did a lot of fruitful work in safeguarding the legitimate rights and interests of enterprises and maintaining market order." Wang Wei, deputy to the National People’s Congress and chairman of Guizhou Langma Information Technology Co., Ltd., talked about his personal experience.

  Deputy Wang Wei said that his company had suffered a cyber attack that paralyzed its website, and the suspects also extorted money through online communication tools. After the incident, the company reported the case to the public security organ in time, and with the support of the procuratorial organ, the suspect was quickly locked and arrested, effectively ensuring the normal operation of the enterprise.

  In terms of judicial policy system, the Supreme Court has specially issued opinions on strengthening judicial protection of property rights, guiding courts at all levels to punish crimes of infringing property rights according to law. The Supreme People’s Procuratorate formulated and implemented "18 opinions" on safeguarding and promoting the development of the non-public economy and "22 opinions" on strengthening the judicial protection of property rights, prosecuted 13,629 people for crimes against the legitimate rights and interests of non-public enterprises and non-public economic persons, and filed 1,009 cases of duty crimes against the legitimate rights and interests of non-public enterprises.

  Deputies believe that the two high schools strictly distinguish between illegal income and legal property, personal property and corporate property, economic disputes and economic crimes. Strictly following the principles of non-retroactivity, being lenient with the old and properly handling historical property rights cases in accordance with the law are conducive to inspiring people to innovate, start businesses and create wealth.

  Declaring war "difficult to implement" and punishing "Lao Lai" is one of the highlights in the Supreme Law Report. To solve the difficulty of enforcement, it is necessary to ensure that the legitimate property rights and interests can be realized according to law, and let the phenomenon of "winning the lawsuit and losing money" become history. "What impressed me in the report was the breakthrough in solving the implementation difficulties." Zhang Liyong, deputy to the National People’s Congress and president of the Higher People’s Court of Henan Province, said that last year, the national courts earnestly implemented the solemn promise of "basically solving the implementation difficulties in two to three years", and made great achievements by working with one heart and one mind to overcome difficulties.

  Taking the Henan court as an example, the representative of Zhang Liyong said that they have successively carried out special operations such as "Midnight Action", "Early Morning Attack", "Mid-Autumn Thunder", "Magic Soldiers on New Year’s Eve" and "Battle of the First Day". Deputy Zhang Liyong said: "In our work, we have put 417,000 ‘ Lao Lai ’ Blacklisted and sentenced to 1380 ‘ Lao Lai ’ Punishment, more than 260,000 cases were executed, and the execution rate was 77.8%, making judicial judgment truly a sword to punish illegal and untrustworthy. "

  Promote mass entrepreneurship and innovation

  "The two high reports show the support and protection of the judicial organs for enterprise innovation." Lu Jinsheng, deputy to the National People’s Congress and general manager of Zhejiang Taizhou Yongqiang Electroplating Company, said that the design of ceramics is the most easily imitated. "At present, the punishment for infringing intellectual property rights is low, and the cost of infringing intellectual property rights should be further increased."

  Statistics show that in 2016, courts at all levels in China concluded 147,000 first-instance intellectual property cases. Last year, the Supreme Law also formulated judicial interpretations such as the trial of patent disputes, and improved the rules for the protection of intellectual property rights. The Supreme People’s Court has tried a series of "Jordan" trademark disputes according to law, which shows China’s position and determination to strengthen intellectual property protection. In addition, intellectual property courts in Beijing, Shanghai and Guangzhou have explored the application of punitive damages, focusing on solving the problems of low infringement cost and high cost of safeguarding rights. Intellectual property courts have been set up in Nanjing, Suzhou, Wuhan and Chengdu to centrally administer intellectual property cases across regions.

  Under the upsurge of mass entrepreneurship and innovation, innovative and high-tech enterprises will have more room for development.

  "We are engaged in the deep processing industry of agricultural products, and we need to invest more manpower and material resources in product innovation. The agricultural product processing industry is relatively transparent, the technology is updated quickly, and the number of patent applications is also increasing year by year. " Shi Kerong, deputy to the National People’s Congress and chairman of Sanhe Huifu Cereals and Oils Group Co., Ltd., said that the punishment for infringement of intellectual property rights should be strengthened at the legal level, and the road of scientific and technological innovation of enterprises can go further.

  "In the past, most cases involving scientific and technological innovation adopted a one-size-fits-all approach, and the legitimate rights and interests of scientific and technological personnel were not effectively safeguarded, which bound the hands and feet of scientific researchers, resulting in their low enthusiasm and lack of initiative." Xie Quan, deputy to the National People’s Congress and dean of the College of Big Data and Information Engineering of Guizhou University, said that the "15 Opinions" formulated by the Supreme People’s Procuratorate for ensuring scientific and technological innovation proposed that the "five boundaries" such as legal part-time income of scientific researchers and bribery, intellectual property income and corruption and bribery should be accurately grasped, which was a good measure to help scientific and technological innovation, created a good legal environment for scientific and technological innovation, and inspired the confidence of scientific and technological workers in continuous innovation.

Solving the "World Problem" of Infectious Diseases with "China Plan": Academician Couple Behind the Special Prize for Progress of National Science and Technology Award

  Xinhua News Agency, Hangzhou, January 8th Title: Solving the "World Problem" of Infectious Diseases with "China Plan": Academician Couple Behind the Special Prize for Progress of National Science and Technology Award

  Xinhua News Agency reporters Zhu Han and Hu Zhe

  At the 2017 National Science and Technology Awards Conference held on the 8th, Li Lanjuan, an academician of China Academy of Engineering, took the stage on behalf of 11 units to receive the certificate of the National Science and Technology Progress Award. Under the stage, Zheng Shusen, an academician of China Academy of Engineering, applauded his wife with a positive smile.

  One is the project leader and the other is one of the main completers. The academician and his wife participated in the project "A major innovation and technological breakthrough in the prevention and control system of emerging infectious diseases represented by H7N9 avian influenza", which solved the "world problem" of infectious diseases with the "China Plan".

  Academician couples take the lead in eating chicken and fighting side by side to lead the prevention and treatment of new infectious diseases.

  In the spring of 2013, it coincided with the tenth year of SARS epidemic elimination. In the Yangtze River Delta region of China, respiratory infectious diseases of unknown causes suddenly broke out, and the patients were in a dangerous condition, with a mortality rate of over 30%. Just when people "smell chicken" because of bird flu, a video of a female academician eating chicken herself in front of media cameras to show safety spread all over the Internet.

  The female academician is Li Lanjuan. She answered the public’s doubts at the first time with professional knowledge and scientific methods, and stabilized people’s hearts at a critical moment to fight the threat of infectious diseases.

  At that time, the First Affiliated Hospital of Zhejiang University School of Medicine in Hangzhou admitted many patients, and the State Key Laboratory of Infectious Diseases Diagnosis and Treatment of Zhejiang University was urgently deploying prevention and treatment research.

  Zheng Shusen was then the president of the First Hospital of Zhejiang University, and Li Lanjuan was the director of the State Key Laboratory of Infectious Diseases Diagnosis and Treatment of Zhejiang University. "When the epidemic was the most urgent, a ward in the First Hospital of Zhejiang University admitted forty or fifty patients." Li Lanjuan said.

  At present, Zheng Shusen dispatches the medical team of the whole hospital to fight alongside Li Lanjuan, organizes case discussions of difficult and critical patients every day, and takes command in the town together, struggling day and night to fight the epidemic. Within five days, the team confirmed the new H7N9 virus and announced the gene sequence to the world. Two days later, the research team successfully developed the detection reagent, which was promoted to 31 provinces, autonomous regions and municipalities in China three days later, to neighboring countries five days later, and to the world health organization seven days later.

  Li Lanjuan said, if you know the sequence of the virus gene, you will know how to treat the symptoms, what drugs to use and how to treat the symptoms. On this basis, the team created a treatment strategy of "four resistances and two balances", which significantly reduced the mortality rate of patients.

  A series of major innovations and technological breakthroughs in the prevention and treatment of H7N9 avian influenza have also been highly praised by the international community. The World Health Organization commented in its Joint Investigation Report on the Prevention and Control of Human Infection with H7N9 Avian Influenza: "The risk assessment and evidence-based response to the H7N9 avian influenza epidemic in China can serve as a model for emergency response to similar incidents in the future."

  Only after breakfast can we meet once a day: saving lives is a common ideal.

  Speaking of Li Lanjuan and Zheng Shusen, the academician couple, others’ evaluation is: medical madman. It is common to arrive at the hospital on time at 8 o’clock every morning and go home at one or two o’clock in the middle of the night. Often, one is operating on the stage and the other is discussing problems in the laboratory. Although they are in the same hospital, breakfast is the only meal they have together in a day.

  They seldom discuss family trifles, but more talk about patients and work. Their main research fields are related, one inside and one outside, which can be said to be the upstream and downstream of a chain. When she meets patients with liver failure who can’t be treated by the artificial liver technology she pioneered, she will introduce the patients to Zheng Shusen and ask him to consider liver transplantation. When Zheng Shusen treats some patients with severe liver diseases, she will also suggest patients to try artificial liver treatment according to their illness and find a more reasonable and symptomatic treatment plan.

  This similar "enthusiasm" for work also comes from the similar experiences of Li Lanjuan and Zheng Shusen in their early years: they both had the career of "barefoot doctors" who went door to door. Zheng Shusen said that without that experience, they wouldn’t have realized how poor the medical conditions were in the countryside at that time. When they were lucky enough to step into the door of medical university, they all secretly made up their minds to be good doctors.

  "Everything is for the patient, and our goal is always the same. Therefore, they all try their best to save patients and reduce the mortality rate of patients from different angles and different aspects. " Li Lanjuan said.

  Being praised but not satisfied: initiating the study of human microecology

  One is a leading figure in the field of infectious diseases, and the other is a pioneer in the joint transplantation of multiple organs. Li Lanjuan and Zheng Shusen, a couple of academicians, have worked together for decades to overcome one scientific problem after another. An innovative team for comprehensive diagnosis and treatment of end-stage liver disease, led by Zheng Shusen and Li Lanjuan, has been formed. This innovative team was naturally formed in the process of overcoming end-stage liver disease, including interdisciplinary talents in clinical and basic, surgical and internal medicine.

  Since the 1990s, the team has made many breakthroughs in the field of liver disease treatment, and began to study the relationship between intestinal flora and the development of liver disease. The latest results confirmed the previous conjecture of Li Lanjuan and Zheng Shusen.

  "The number of beneficial bacteria in the intestines of normal people exceeds that of harmful bacteria, while the number of patients with severe hepatitis is the opposite, that is, if ‘ Bad bacteria ’ Much more than ‘ Good bacteria ’ , it may be fatal to the liver. " Li Lanjuan said.

  Led by Li Lanjuan, the team made a new breakthrough in the research on the pathogenesis of end-stage liver disease, and found for the first time that intestinal microecological disorder is closely related to the occurrence and development of severe liver disease, and took the lead in revealing the change law of intestinal microecological metagenome of liver disease.

  Li Lanjuan focuses on the research of intestinal microecology, and Zheng Shusen also applies microecological techniques and concepts in liver transplantation. They give each other scientific inspiration and achieve each other. In just 20 years, their research has made China’s microecological research run from follow to lead. In March 2015, Li Lanjuan became the president of the International Microecology Alliance, which was the first time that Chinese and even Asians were elected as the president in this field.

Shaoxing city’s action plan to further promote the trade-in of consumer goods

In order to implement the National Development and Reform Commission and the Ministry of Finance’s Several Measures on Supporting Large-scale Equipment Renewal and Consumer Goods Trade-in (No.1104 [2024]) and the Notice of the General Office of the People’s Government of Zhejiang Province on Printing and Distributing the Action Plan for Further Promoting Consumer Goods Trade-in (No.26 [2024] of Zhejiang Province), further promote the expansion of consumption scale and effectively improve the quality of life of residents, according to the municipal party committee and the general office of Zhejiang Provincial People’s Government,

First, make efforts to promote automobile trade-in.

(1) Improve the subsidy standard for scrapping and renewing automobiles.

On the basis of the Detailed Rules for the Implementation of Shaoxing Consumer Goods Trade-in Policy (Shao Shang Lian Fa [2024] No.5) (hereinafter referred to as the Detailed Rules, the same below), from April 24, 2024 (including that day, the same below) to December 31, 2024, individual consumers will scrap fuel passenger cars with national emission standards of Grade III and below or new energy passenger cars registered before April 30, 2018. And purchase new energy passenger cars or fuel passenger cars with a displacement of 2.0 liters or less that are included in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption, the subsidy standard will be raised to 20,000 yuan for purchasing qualified new energy passenger cars and 15,000 yuan for purchasing fuel cars with a displacement of 2.0 liters or less. Scrapped passenger cars under the name of the subsidy applicant should be registered in my name before July 25, 2024. During the subsidy application period, newly purchased cars should be registered in the name of the subsidy applicant. (Responsible units: Municipal Economic and Information Bureau, Municipal Public Security Bureau, Municipal Bureau of Commerce, district and county (city) governments, and Binhai New Area Management Committee shall be responsible according to the division of responsibilities, the same below. The following tasks need to be implemented by the district and county (city) governments and Binhai New Area, and are not listed)

(two) to carry out car replacement and renewal subsidies.

Individual consumers can apply for a one-time subsidy if they scrap or transfer (except for changes) passenger cars under their own names and purchase new passenger cars with 7 seats or less (subject to the place where the Uniform Invoice for Motor Vehicle Sales is issued) in Shaoxing. The new car price (subject to the tax-included price in the Uniform Invoice for Motor Vehicle Sales, the same below) is 6,000 yuan for fuel passenger cars and 8,000 yuan for new energy passenger cars between 50,000 yuan (inclusive) and 150,000 yuan (exclusive); Fuel passenger cars with a price between 150,000 yuan (inclusive) and 250,000 yuan (exclusive) will be subsidized by 8,000 yuan, and new energy passenger cars will be subsidized by 10,000 yuan; Fuel passenger cars with a price of more than 250,000 yuan (inclusive) will be subsidized by 10,000 yuan, and new energy passenger cars will be subsidized by 12,000 yuan. During the activity, each subsidy applicant or each used passenger car can only enjoy one subsidy. This policy can’t be enjoyed repeatedly with the national automobile scrapping and updating subsidy and the "national four and above emission standard fuel passenger car scrapping and updating subsidy" in the Implementation Rules. Replacement and renewal subsidy funds run out.

The subsidy applicant should submit an application in the WeChat applet "Car Replacement and Renewal Subsidy" before January 10, 2025, and upload relevant information as required. The place where the unified invoice for new car and motor vehicle sales is issued is the place where the subsidy is accepted. The old car registration time under the name of the subsidy applicant must be before the date of issuance of the provincial plan. The departments of commerce and public security in all districts and counties (cities) and Binhai New Area are responsible for the relevant audit work, and the tax authorities do a good job in the management of sales invoices for motor vehicles and used cars according to their duties.

Within 15 working days after receiving the application materials, the competent commercial departments of all districts, counties (cities) and Binhai New Area shall, in conjunction with relevant departments, conduct an audit according to their functions and responsibilities. If the information submitted by the subsidy applicant is true and complete and meets the requirements, it shall be examined and approved. If the information submitted by the subsidy applicant is incomplete or unclear, the business department of the receiving place will inform the subsidy applicant of the corrected information, and the subsidy applicant will correct the relevant information before the application deadline as required. After approval, the subsidy funds shall be allocated to the bank account designated by the subsidy applicant within 15 working days. All districts, counties (cities) and Binhai New Area should optimize the process of fund declaration and disbursement in light of the actual situation to ensure the direct enjoyment of policies. (Responsible units: Municipal Public Security Bureau, Municipal Bureau of Commerce and Municipal Taxation Bureau)

Second, vigorously promote the consumption of household appliances

All localities should fully release the national policy dividend, and give individual consumers a subsidy for purchasing eight types of household appliances, such as refrigerators, washing machines, televisions, air conditioners, computers, water heaters, household cookers and range hoods, with energy efficiency or water efficiency standards of Grade 2 or above. The subsidy standard is 15% of the sales price of the product, and 5% of the sales price of the product is additionally subsidized for those who purchase products with energy efficiency or water efficiency standards of Grade 1 or above. Each consumer can subsidize one product of each type, and the maximum subsidy for each product is no more than 2000 yuan. Encourage all localities to reasonably increase the categories of subsidies such as dryers and vacuum cleaners, especially the integration of local specialty products such as cookers and small household appliances to better meet consumer demand. (Responsible unit: Municipal Bureau of Commerce)

Third, carry out the trade-in of electric bicycles.

Trade-in of electric bicycles will be included in the "2024 Consumption Promotion Year" activity arrangement. Consumers who scrap old electric bicycles and buy new standard electric bicycles will be subsidized according to national standards to further standardize the recycling and disposal of scrapped electric bicycles and their batteries. Support electric bicycle manufacturers, sales enterprises and recycling enterprises to jointly carry out trade-in activities and give consumers superimposed concessions. Encourage qualified areas to integrate resources, and carry out electric bicycle trade-in activities online and offline. (Responsible units: Municipal Economic and Information Bureau, Municipal Public Security Bureau, Municipal Bureau of Ecology and Environment, Municipal Bureau of Commerce, Municipal Market Supervision Bureau)

Fourth, promote smart home consumption

Buy smart door locks (including smart security doors), intelligent curtain, smart clothes racks, smart home monitoring, smart lighting, smart toilets (including smart toilet lids), smart beds (including smart mattresses), smart tables and chairs (including smart massage chairs and smart sofas), smart fitness equipment, smart voice facilities (including smart speakers), intelligent service robots (including smart sweepers and mopping machines), and smart According to 15% of the transaction price after all discounts are excluded, each consumer can subsidize one product of each type, and the maximum subsidy for each product is not more than 2000 yuan. All localities can reasonably increase the categories of subsidies in light of the actual situation. (Responsible units: Municipal Economic and Information Bureau, Municipal Bureau of Commerce)

Five, encourage the renovation of old houses and local renovation of kitchen and bathroom.

Consumers who purchase tiles, floors, wallboard, integrated ceiling, suit doors, integral cabinets, shower rooms, sanitary wares and other articles and materials needed for renovation of old houses and local renovation of kitchens and bathrooms will be subsidized according to 20% of the purchase price of the above categories, and the maximum subsidy amount per person per suite will not exceed 20,000 yuan. Encourage all localities to reasonably increase the categories of subsidies according to the actual situation, and the categories of subsidies should be inclined to advanced, green, low-carbon and environmentally-friendly products to better meet the needs of residents for decoration and renovation.

All localities can reasonably adopt other subsidies in light of local conditions. The amount of subsidies shall refer to the above standards, and the operating rules such as the cash flow of subsidies shall be determined by each district, county (city) and Binhai New Area. (Responsible units: Municipal Construction Bureau and Municipal Bureau of Commerce)

Sixth, support the aging transformation of the home

Focusing on the five aspects of "toilet and bath safety, indoor walking convenience, home environment improvement, intelligent monitoring and follow-up, and adaptation of assistive devices", we will promote the old-for-new home aging renovation. After the purchased renovation items and materials meet the standards, we will give 50% of the purchase price to the eligible related items and materials, and the elderly families over 80 years old will rise by 10%, and the maximum subsidy amount will not exceed 20,000 yuan. (Responsible units: Civil Affairs Bureau and Municipal Bureau of Commerce)

Seven, promote the improvement of local consumption power.

On the basis of the total retail sales of social consumer goods in various places, we should comprehensively consider the gross domestic product, permanent population, retail sales of household appliances and other factors in various places, and do a good job in the allocation of state funds in pieces. Within the scope of national policies, in accordance with the requirements of "real money and silver concessions directly reach consumers", support local governments to independently implement trade-in of consumer goods, focusing on supporting smart homes and trade-in of household appliances other than eight categories. All localities should make full use of activities such as "Yue Hui Yue Sheng Huo" and hold colorful activities to promote consumption. (Responsible units: Municipal Development and Reform Commission, Municipal Finance Bureau and Municipal Bureau of Commerce)

VIII. Job Requirements

(1) Strengthen organizational leadership. All localities and departments should earnestly improve their political stance, recognize the importance and necessity of trade-in of consumer goods, accurately set work objectives, refine operational procedures, compact the responsibilities of all parties, and ensure the smooth implementation of policies. Relevant departments at the municipal level should regularly evaluate the effectiveness of policy implementation and dynamically adjust relevant policies in a timely manner.

(2) Strengthen overall fund planning. Adhere to the linkage between cities and counties to support the trade-in of consumer goods. All localities should make full use of the central and provincial funds for the trade-in of consumer goods, implement the national policy of scrapping and updating automobiles and subsidizing household appliances consumption, support the renovation of old houses, local renovation of kitchens and bathrooms, and aging renovation of families, and promote smart home consumption, so as to ensure that the investment meets the policy requirements, give play to the leverage of financial funds, and effectively enhance local consumption capacity. This round of trade-in activities for consumer goods will end on December 31, 2024. If the subsidy funds are used up ahead of schedule, an announcement on the end of the policy will be issued in time; If it is not used up, the central and provincial funds will be recovered.

(3) Strengthen the cooperation between government, enterprises and banks. All localities should support enterprises with different ownership and different registered places to participate in the trade-in work in accordance with the requirements of building a unified national market. All localities should give full play to the role of associations and chambers of commerce, and actively organize enterprises to jointly carry out a series of activities such as "Yuehuan yue life" consumer goods trade-in into neighborhoods, business districts and villages. Encourage financial institutions to optimize consumer financial products and services, increase the intensity of benefiting the people, and help consumer goods to trade in old ones through full reduction and installment. Give full play to the advantages of e-commerce platform, promote online and offline integration, support the opening of online trade-in zones, guide enterprises such as production, sales and recycling to carry out preferential activities, and fully amplify policy effects.

(4) standardize the order of activities. In the process of implementation, if a commodity is applicable to a number of consumer goods trade-in policies, consumers can enjoy it from a high level without repeating the preferential policies. All localities should strengthen market supervision, smooth complaint channels, crack down on counterfeiting, price fraud, illegal renovation, shoddy and other acts according to law, implement the whole process supervision of trade-in activities of consumer goods, and severely crack down on the acts of making up and cheating to ensure the smooth and orderly activities.

This action plan shall be implemented as of the date of promulgation of the provincial plan. In case of any inconsistency between Shaoxing Action Plan for Promoting Trade-in of Consumer Goods (Shao Shang Lian Fa [2024] No.3) and this action plan, this action plan shall prevail.

Source of information: Shaoxing Development and Reform Commission.