What’s the difference between the production version of SU7 Ultra and the prototype?
In the recent fifth annual speech, Lei Jun unveiled the prototype of Xiaomi SU7 Ultra. Despite its amazing configuration and excellent lightweight design, Lei Jun himself laughed and said that it "can’t afford it", suggesting that the prototype may not enter mass production. In the subsequent live broadcast, he mentioned that the price of Xiaomi SU7 Ultra would be "a little expensive, but not particularly expensive", which triggered speculation.
According to the latest forecast, Xiaomi Auto is expected to release Xiaomi SU7 Ultra in the first quarter of 2025. The investment institution Goldman Sachs estimates that its annual sales volume will be about 4,000, and the unit price may reach 800,000 yuan, accounting for 5% of Xiaomi Auto’s business income. This prediction is ambitious. After all, this price of Xiaomi SU7 Ultra will directly target luxury brands such as Porsche’s traditional fuel sports car, and Porsche’s sales in 718 were only around 4,600.
Xiaomi used to give people the impression that it was cost-effective, but since Xiaomi SU7, the brand is transforming into high quality, and consumers are willing to pay for millet products worth more than 200,000 yuan. Xiaomi automobile has gradually gained a firm foothold in the market, and the popularity of Xiaomi SU7 indicates that Xiaomi SU7 Ultra has the potential to challenge high sales.
As for the difference between the production version of Xiaomi SU7 Ultra and the prototype, with over 1,500 horsepower, 1.97 seconds of acceleration and a large number of applications of carbon fiber materials, the estimated price of the prototype may exceed one million. However, the production version needs to balance performance and cost, which may reduce the use of all-carbon panels, and instead use carbon fiber in key components. At the same time, different configuration versions may be introduced to meet various needs, such as dual-motor version, multiple endurance options and chassis with different adjustments, so as to control prices and broaden the market.
The production version of Xiaomi SU7 Ultra is expected to retain the core technologies of the prototype, including high-performance motors, advanced braking systems and special batteries. The practical functions, intelligent driving and cockpit technology demonstrated by Xiaomi SU7 may also be presented in the Ultra version. The strategic significance of Xiaomi SU7 Ultra is greater than the market sales. Even if the annual sales volume is less than 5,000 vehicles, the company’s investment in it is still undiminished.
At present, Xiaomi Auto focuses on the production and delivery of Xiaomi SU7, knowing that most consumers have limited pursuit of "performance", but Xiaomi SU7 Ultra, as a flagship product, is of great symbolic significance. Although Goldman Sachs’ prediction is only one word, the name "Ultra" of Xiaomi SU7 Ultra implies that it will have more innovations than the performance version of Xiaomi SU7 four-wheel drive.
When it comes to the 800,000-yuan electric performance car, Krypton 001 FR is an unavoidable opponent. If Xiaomi SU7 Ultra wants to be successful, it must compete with the pioneering models such as Krypton 001 FR in performance. With the rise of domestic electric vehicle performance market segment, the addition of Xiaomi SU7 Ultra will undoubtedly promote the development of the whole industry, and also show the importance of intelligence and high performance in parallel, just as BYD has shown by looking up at the series. Although performance cars are not the mainstream of the market, they are an important force to enrich the automobile ecology and promote technological progress.
What’s the difference between the production version of SU7 Ultra and the prototype?