[Market Search Officer] At the end of December last year, AITO was officially listed, with an official price of 469,800-569,800 yuan. Since its listing, the topic of M9 has been on the rise. It is reported that by the beginning of February, the cumulative number of M9 has exceeded 40,000. Then what is its actual market situation? We interviewed the sales of HarmonyOS Zhixing Experience Center in four places to see what they said.

Coordinates: Guangzhou, a first-tier city in South China?
Interviewee: Manager Zhao, sales manager of HarmonyOS Zhixing Experience Center.
Q1: What are the benefits or rights of M9?
Manager Zhao: At present, it is generally worth 30,000 yuan, including 10,000 yuan of optional fund and 20,000 yuan of intelligent driving software package. For customers who booked blindly before, there is a discount of 5,000 yuan for changing from small to large, and it has been closed on February 26. At present, the interest of 30,000 yuan is tentatively scheduled until the end of February. In addition, there is an additional purchase of this product, and the final payment is reduced by 20,000 yuan. This is mainly aimed at the old car owners of Cyrus or Wenjie, and the additional purchase or replacement will take effect. The rights and interests in March have not been officially announced yet, but I personally predict that there will not be much change, but the official announcement shall prevail.

Q2: What’s the proportion of M9 in recent clients?
Manager Zhao: There are a lot of people looking at this car, especially in January, when it was too crowded to receive and there was no time for detailed statistics, but more than 50% of the people in the store saw this car.
Q3: Who are the people who bought this car?
Sales Manager Zhao: There are relatively more male customers aged 40-50, many of whom are middle-level or private bosses of enterprises, all of whom have certain economic strength. Many families also have fuel vehicles such as BBA and want to replace or purchase more.
Q4: When looking at this car, which cars do customers usually compare?
Sales manager Zhao: At most, it is comparison, and there are also comparisons, as well as some models of BBA with similar price.
Q5. Why did the customer finally choose the Jiejie M9 instead of other models?
Sales Manager Zhao: With Huawei’s blessing, many customers trust Huawei’s smart driving and security, and like Huawei’s intelligent and scientific configuration.

Coordinates: Hangzhou, a new first-tier city in East China?
Interviewee: Sales hole manager of HarmonyOS Zhixing Experience Center.
Q1: What is the customer’s choice ratio between the extended range version and the pure electric version? What configuration version do customers like to choose the most?
Sales hole manager: About 70% of customers will choose the extended-range version, and many of them choose the extended-range Ultra version with a 42-degree battery pack. We also don’t recommend customers to add 20,000 to choose a 52-degree battery pack, and the battery life is about 50 kilometers longer, which is not cost-effective.
Q2. What color schemes do M9 customers like to choose? Do you want to increase the price?
Sales hole manager: Yadan Black and Xinghe Blue are more choices for exterior color matching. These two color matching and Danxia Orange are both double colors, which need to be increased by 10,000 yuan. The prices of various optional items can also be seen in Huawei Mall, so many customers of the 10,000-yuan optional fund directly use them to choose their favorite colors, and the remaining two color matching gold black and Mu Ye blue are one color, which does not need to be increased.
There are three kinds of interior color matching, red tea orange, moon shadow ash don’t need to add money, and Wang Shuxing needs to add 12 thousand. Wang Shuxing, this one includes solid wood veneer, suede ceiling and rhombic quilted seat, which is especially expensive.

Q3. What are the points that customers are satisfied with this car?
Sales hole manager: Huawei’s HarmonyOS system car, the texture and space of the whole car, and the ride comfort are all satisfactory after many customers’ experiences, such as intelligent driving system, zero-gravity seat and Turing chassis, which are also recognized by many customers.

Q4. What are the points that customers are not satisfied with this car?
Sales hole manager: Some younger customers will not like the design of the M9. In addition, some customers will mention the inconvenience of the projection curtain unfolding and the linkage of seats, but it is said that this follow-up OTA will have a solution.

Coordinates: Chengdu, a new first-tier city in southwest China?
Interviewee: Sales Money Manager of HarmonyOS Zhixing Experience Center.
Q1: What are the benefits or rights of M9?
Sales money manager: There are 10,000 optional funds and 20,000 smart driving bags, and the old owners of this product will increase their purchases, and the final payment can be reduced by 20,000, which is unified throughout the country.
Q2: Who are the people who bought this car?
Sales Money Manager: There are more customers over 40 years old, corporate executives, state officials, etc., all of whom recognize and trust Huawei technology, and can take care of both home and business reception.
Q3: When looking at this car, which cars do customers usually compare?
Sales Money Manager: At the same time, there are many people looking at the ideal L9, and some customers will mention Aouita’s cars, as well as Weilai ES8 and these.
Q4. What are the points that customers are not satisfied with this car?
Sales Money Manager: Some customers who are looking at the ideal L9 at the same time will think that the price of the M9 is still a little expensive.

Coordinates: Shanghai, a first-tier city in East China | Interviewee: Manager Feng, sales manager of HarmonyOS Zhixing Experience Center.
Q1. What colors do customers like to choose for this car?
Manager Feng of Sales: Yadan black is relatively more, which is a double color of the silver roof. Some customers will think that this color scheme looks more advanced and a little Maibakh.
Q2: How concerned is the projection curtain function of this car?
Manager Feng: This function is still of interest to many customers. For example, our exhibition car is now locked with the curtain first. When there were a lot of people, many customers’ children refused to come down to watch cartoons on it, and it was useless for parents to drag it, which also affected the experience of other customers behind.
Q3. How long will it take to book a car now?
Manager Feng: Now, if you book a car, you should be able to pick it up in May at the earliest. At the latest, you should be able to pick it up by the end of June, which will be unified throughout the country and arrange production and pick it up according to the order time.
Q4: What is the cost and time of general routine maintenance?
Sales Manager Feng: The routine maintenance of the extended-range version is generally around 500 yuan, which is much cheaper than the fuel car of the same price. If it is a pure electric version, it is even cheaper, less than 400 yuan. The first insurance is 5000 kilometers, and the subsequent maintenance is about every 10 thousand kilometers.

summary
Through interviews with four experience centers in Guangzhou, Hangzhou, Chengdu and Shanghai, we come to these conclusions:
1. Ideal L9 is the main competitor of M9. Other comparison models include Weilai ES8 and Tengshi D9.
2. The car purchase discount includes 30,000 yuan rights and interests, such as 10,000 yuan optional fund and 20,000 yuan intelligent driving software package. For this product, the final payment can be reduced by 20,000 yuan.
3. The main consumers are men aged 40-50, mostly middle-level or private bosses of enterprises with economic strength.
4. Consumers choose to ask M9 mainly because they trust Huawei’s intelligent driving technology and safety.
5. The hot-selling configuration is the extended-range Ultra version of 529,800 yuan, and the popular colors are Yadan Black and Xinghe Blue.
6. The earliest time to pick up the car is May, and it may be the end of June at the latest.
7. Some young consumers are not satisfied with the design, the unfolding of projection curtain and the inconvenience of seat linkage.

February 12 Chairman of BU, Huawei Smart Car SolutionYuOn social media, he said that he drove the M9 from Anhui to Shenzhen, and the intelligent driving of 1,314 kilometers achieved no takeover and zero takeover, which once again triggered a heated discussion. There is no doubt that the intellectual driving ability of M9 is indeed "far ahead", and its product strength is very good in terms of safety, chassis, comfort and configuration, and the competition of models in this price range is becoming more and more fierce. We will wait and see what sales results M9 can achieve in the follow-up period.
(All interviewees in this article are pseudonyms)