On March 14th, Natural Sunshine released the annual metabolic healthy nutrition plan for the first time at the "Rising Service Provider Conference" in 2025, aiming to meet the growing health needs of the people and open a new paradigm of intestinal microecological metabolism management through nutritional intervention and scientific construction of reasonable dietary structure.
It is reported that the program integrates the research results of natural sunlight in the field of intestinal microecology for many years, follows the logic of "purification-strengthening-repair" trilogy, and constructs six nutrient matrices covering dietary fiber, probiotics, prebiotics, symbiotic elements, metazoa and comprehensive plant nutrients. It selects high-quality raw materials from 28 countries and regions around the world, relies on the solid support of 328 patents, 382 clinical studies, 524 scientific research articles and 906 academic papers, and combines precise nutrition intervention and periodic health management to provide consumers with more comprehensive metabolic support and help improve their quality of life. Sales statistics show that the cumulative sales volume of related products has exceeded 3.88 million boxes, with sales of 1.88 billion yuan, which confirms the virtuous circle of natural sunshine driving market growth through scientific research and demonstration.
With the aging of the global population, health management has jumped from individual needs to the focus of social attention. According to the latest data from the National Bureau of Statistics, by the end of 2024, China’s population aged 60 and over accounted for 22.0% of the national population, of which the population aged 65 and over reached 220 million, accounting for 15.6%. These data intuitively reflect that China’s population aging process is accelerating and has entered a stage of rapid development. With the gradual extension of life expectancy, the needs of a large number of "post-60 s" new generation of elderly groups are also shifting from basic "survival" to "development" and "enjoyment" in pursuit of quality, and their desire for high-quality life is becoming stronger and stronger.
At the same time, chronic diseases have become the primary factor threatening people’s health, and the number of deaths caused by chronic diseases accounts for over 80% of the total deaths of residents, and the prevention and treatment of chronic diseases faces double challenges. On the one hand, the White Paper on Cardiovascular and Cerebrovascular Health of Young and Middle-aged People in China reveals that the high-risk ratio of cardiovascular and cerebrovascular diseases among people aged 20-39 is 44.3%, and about one out of every six patients is born in the 1990s. The disease spectrum is becoming younger. On the other hand, the proportion of deaths caused by chronic diseases continues to rise, and now it has exceeded the 80% mark, which constitutes the primary threat to national health. This superposition effect of "getting old before getting rich" and "getting sick before getting old" is aggravating the contradiction between supply and demand of medical resources and the pressure of social security.
The Central Committee of the Communist Party of China and the State Council attached great importance to the prevention and treatment of chronic diseases, and incorporated them into the "Long-term Plan for the Prevention and Treatment of Chronic Diseases in China" and the "Tenth Five-Year Plan" for national health, so as to promote the comprehensive prevention and treatment system of multi-diseases and multi-diseases.
It is imperative to establish a life-cycle health management system covering the whole people under the multiple backgrounds of disease pedigree change, pressure on medical resources and rising social costs. This is not only related to the quality of life of every citizen, but also an important guarantee to reduce the social medical burden and realize sustainable development. It will be the key path to solve the current health problems by cultivating the health management awareness of the whole people, pushing forward the prevention barrier and building a scientific and effective health life management system.
Sun Guiju, a professor in the Department of Nutrition and Food Hygiene, School of Public Health, Southeast University, and chairman of Nanjing Nutrition Society, pointed out that there is a significant correlation between the rising incidence of chronic diseases and the imbalance of dietary structure, and scientific nutrition intervention has become a breakthrough in the prevention and treatment of chronic diseases. Professor Sun emphasized that the core inducement of the continuous increase of chronic metabolic diseases (hypertension/diabetes/weight change, etc.) in China in recent 20 years is the dietary structural imbalance that is generally ignored. Nutritional intervention is of great significance to physical health and intestinal health, and reasonable dietary supplement provides a strong guarantee for the long-term stability of overall health. Studies have shown that optimizing diet structure, supplementing specific nutrients and standardizing eating habits can effectively maintain intestinal microecology and regulate metabolic function. Under the triple pressure of aging, chronic diseases and "senile diseases", it is of great practical value for the public to improve the efficiency of health management by improving the metabolic level and intestinal health through nutritional intervention.
Intestine is the largest microecosystem of human body, and intestine is the core of metabolic balance and health. Intestinal health is closely related to high-quality and healthy life. The annual healthy nutrition program aims to gradually improve the health level through long-term intervention of reasonable dietary nutrition model.
Based on the experience of intestinal microecological metabolism management, Natural Sunshine is committed to starting from the root of intestinal health, relying on the logic of "Purification, Strengthening and Repair" health trilogy, scientifically planning the replenishment opportunity and reasonable collocation of nutrients at different stages throughout the year, and gradually improving the metabolic function of human body by purifying toxins in the body, strengthening nutrient absorption and repairing health hazards, helping consumers achieve long-term healthy life and steadily improving the quality of life.
The overall health plan is like a "second-hand house renovation plan". First, "demolish dilapidated houses" and eliminate the garbage toxins in the body by purifying a series of products, so as to create a good internal environment for the second stage of nutritional supplement. Then "reset the hard-mounted systems such as fresh air and pipelines" and adjust the disordered system and optimize the metabolic function with the help of three series of products. Finally, "soft decoration beautification" uses the product matrix of "repairing three treasures" and "repairing three bacteria" to repair health hidden dangers and build a healthy cornerstone.
Natural sunshine’s annual metabolic health nutrition scheme strictly follows the virtuous cycle mode of "purification, strengthening and repair", and distributes phased products to users on a monthly basis to help achieve the annual metabolic health goal. In the plan, we specially designed the "Natural Sunlight Metabolized Healthy Nutrition Tree" refrigerator to visually display the core nutritional sources such as dietary fiber, protein, unsaturated fatty acids and probiotics, and recommended the intake according to the Dietary Guidelines for China Residents 2022, which provided scientific reference for users and helped to make the daily nutritional supplement more accurate.
Nowadays, the concept of "active management and prevention first" is gradually replacing the traditional "passive treatment" model. Everyone should be the "first responsible person" of their own health. Through scientific and systematic health management, we can realize the qualitative change from "prolonging life" to "healthy longevity" and make life more quality and dignified.
Under the background of the rapid development of global health and nutrition industry, natural sunshine always puts consumers’ insight into health value at the strategic core, and adheres to the concept of "serious nutrition" to build a dual ecology of "technology-driven+demand-driven". Natural sunshine not only deeply cultivates the scientific and professional nature of product research and development, but also devotes itself to transforming cutting-edge scientific research results into quantifiable and executable health management solutions by building a whole life cycle metabolic health management matrix to provide consumers with accurate nutrition empowerment.
It is worth mentioning that the natural sunshine brand has been endorsed by Euromonitor Consulting in the field of intestinal nutrition for two consecutive years, and its market position has jumped from "national sales leading herbal intestinal nutrition expert" to "national sales leading intestinal health brand", further highlighting its outstanding position in the field of intestinal nutrition.
The launch of the annual metabolic health nutrition program is a major innovation breakthrough of natural sunshine in the field of health science and technology, and it is also a profound embodiment of enterprises actively fulfilling their social responsibilities. Based on the systematic investigation of the health needs of the aging society and the trend of national health management in China, and the forward-looking insight into the urgent need to improve the quality of life of different age groups, Natural Sunshine expects to provide nutritional support for different age groups to cope with metabolic risks by advocating periodic health management programs and scientific lifestyles, which will not only help middle-aged and elderly people to prolong their healthy life cycle, but also bring preventive health protection to the groups troubled by "geriatric diseases" and promote the effective improvement of national health quality.
Looking forward to the future, Natural Sunshine will, as always, adhere to the core values of "quality, professionalism and pleasing consumers" and continue to deepen the field of intestinal microecology metabolism. Take scientific and technological innovation as the engine, and constantly drive the iterative upgrade of products and services; Taking professional attitude as the cornerstone, we will actively participate in the construction of "healthy China" and inject surging momentum into the national health cause.
