Billion-level subsidies and CCTV help, and the 2024 Chedi Automobile Consumption Festival is in full swing. The consumption festival will last until October 25th, aiming at optimizing the supply structure of the automobile consumption market, innovating the consumption experience scene, and creating a high-quality one-stop service for users to see, choose and buy cars. Since the event was held, it has attracted many automobile brands, such as Extreme Fox, Zero Run, BYD, SAIC Roewe, Great call Motor, etc. More than 30 automobile executives "called" to show consumers the hot quality models in the current automobile market.
According to reports, during this consumption festival, the organizer will also cooperate with CCTV News to build an online car-knowing emperor to select 4S stores, and invite Sa Beining, Ma Fanshu and others to form a "shopping day group" to help consumers choose cars. At that time, riders can search for "car consumption festival" in Tik Tok and car-knowing emperor to grab 10,000 yuan for car subsidies, watch live broadcasts of big coffee and buy their favorite cars.
During the 2024 Auto Consumption Festival, in order to better respond to the national automobile consumption promotion policy, Auto Emperor specially launched the column "Good Cars and Big Coffee", which invited executives from more than 30 car companies, including Extreme Fox, Zero Run, BYD, SAIC Roewe and Great Wall Motor, to gather together to show their new cars and cars, participate in shooting "call" videos, and present the performance and advantages of the models to consumers in all directions. The event was released through Tik Tok, Know the Car Emperor, Today’s Headlines and Video Numbers, etc., with tens of millions of exposures to help the brand spread of car companies and enhance the visibility and influence of car brands.
In the program "Good Car and Big Coffee", Liu Miaomiao, brand director of Extreme Fox Automobile, said that in the year of consumption promotion in 2024, Extreme Fox Automobile will continue to provide users with healthier and more reliable products and services under the guidance of the concept of "born to break the boundaries and be extremely intelligent". At present, Extreme Fox Alpha S5, a heavy new car, has begun to be delivered. In order to ensure super-high quality and luxury experience, Extreme Fox Automobile will bring users a high-performance luxury and comfortable experience with innovative technology and excellent performance, and will create the ultimate shopping experience together with the car consumption festival.
Lu Tian, general manager of BYD Wangchao. com’s sales department, introduced that Qin L, which uses the fifth-generation DM technology to create an era of fuel consumption and is known as an industrial miracle, has been listed. This model has ultra-low fuel consumption and long battery life, and is greener, smarter and subversive. The technology brings users a new driving experience. I hope that more consumers will come together to understand the Chedi Automobile Consumption Festival and enjoy the ultimate experience of buying and buying.
Cao Li, senior vice president of Zero Run Automobile, also said that since its establishment, Zero Run has always adhered to global self-research and technological innovation, hoping that users can buy products with higher configuration, better quality, good quality and not expensive under the same budget. C16, an ultra-comfortable intelligent six-seat SUV, which sold well not long ago, is such a model. At the same time, its quality and configuration are close to those of luxury cars, and it is expected to understand the Car Emperor’s automobile consumption festival and create the ultimate new experience together.
According to the relevant person in charge of Chedi Automobile Consumption Festival, this consumption festival will deeply link car companies, dealers and automobile consumers through multiple subsidies and multi-scenario consumption, so as to promote the smooth linkage between car companies and dealers, and further stimulate the market potential through traffic overweight, comprehensively pull a number of consumption scenarios such as new cars, used cars and aftercars, and inject new impetus into automobile consumption. The activities of the Consumer Festival will not only effectively promote the release of consumers’ demand for car purchase, but also help car companies to accurately connect with the market, realize the triple promotion of brand influence, sales effect and market share, and further promote the prosperity of the automobile consumption market.
It is worth looking forward to that at 8: 00 pm on August 25th, Know Car Emperor will build an online Know Car Emperor to select 4S stores. The event will be broadcast live on CCTV News Tik Tok, CCTV Literature and Art Tik Tok, CCTV News App, and Know Car Emperor’s Tik Tok account. Famous CCTV hosts Sa Beining and Ma Fanshu will form a "shopping day group" to enter the "4S store", and a group composed of platform staff and car experts will serve as shop assistants. The live broadcast will "restore" the pain points of users’ car purchases and answer questions about car purchases on the spot. The star guests at the scene will give back the super car subsidy to users in the form of e-commerce live broadcast, and strive for benefits for users. At the same time, they will provide SKUs of all categories of vehicles to meet the car purchase needs of different types of users.
As the designated platform of the national automobile trade-in information service, Knowing Car Emperor has exclusively undertaken nearly 500 million yuan of automobile trade-in and automobile consumption subsidies in more than 10 regions such as Beijing and Chongqing since 2024, which is expected to drive automobile consumption to exceed 20 billion yuan. Through the holding of the Automobile Consumption Festival, Knowing Car Emperor integrates all kinds of subsidies, platform content and technical advantages, and strives to let users buy their favorite cars at low cost, so that car companies and dealers can obtain customers efficiently and accurately, and effectively promote the prosperity of automobile consumption.
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