Column name
News and newspaper abstracts
Date of establishment
April 10, 1950
Column cycle
Seven issues a week
Broadcast channel
Voice of China
languages
Chinese
Broadcasting unit
the China Central People’s Radio Station
creator in chief
Collective (Yan Xiaoming, Zizhong Zhao, Shi Min, Cai Xiaolin, Hou Donghe, Wang Kai, Li Wei, Gao Yan, Wang Huaqiang, Wei Manlun, Fan Yongxin, Chen Bingke, Xiao Zhitao, Chen Junjie, Chen Liang (small), White, Bai Jian, Wang Yipeng, Cui Tianqi, Man Chaoxu, Xu Jing, Yang Juntian, Feng Shuo.
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special column
brief introduction
?????News and Newspaper Summary, a 67-year-old column, is the flagship column of china national radio, the oldest and most influential broadcast current affairs news column in China, enjoying high prestige and great appeal in the national press, with hundreds of millions of regular listeners.
?????News and Newspaper Abstract is the propaganda position of the Party and the government. It must always be the Party’s surname, adhere to the unity of party spirit and people’s nature, organize and carry out reports closely around the central work of the Party and the state, and strive to explain the principles and policies of the Party and the state to the people thoroughly and clearly, turn the Party’s theory, line, principles and policies into the conscious actions of the people, and always be the disseminator of the Party’s policy propositions.
?????《新闻和报纸摘要》宣传党和国家大政方针，报道国内外重大事件，呈现地方新鲜气象，反映社会普遍问题，在各个方面、各个环节都坚持正确的舆论导向。栏目以团结稳定鼓劲、正面宣传为主，既准确报道个别事实，又从宏观上把握和反映事件或事物的全貌。既唱主旋律，也不回避工作中存在的问题，激浊扬清，引导公共舆论走向，发挥喉舌作用，突显央广重要宣传阵地和舆论前哨的作用和价值。
?????牢记使命，不断前进。2016年《新闻和报纸摘要》围绕“创新”进行了科学的、大胆的、卓有成效的改革，让老品牌焕发了新风采。
?????一、做精“头条工程”，围绕最高领袖总书记和中央中心工作，履行中央媒体职责使命。
?????1．2016年，《新闻和报纸摘要》结合最高领袖总书记系列重要讲话精神，紧紧围绕中央中心工作，把握中央媒体定位，以“头条”为统领，以时政新闻为主线，创新主题报道，推出了以《领航！习总书记改革方略》为代表的一系列专题报道，努力刻画好以最高领袖同志为核心的党中央带领全国人民实现“中国梦”征程上的一个个伟大图景。
?????2. In 2016, Chairman Supreme Leader went abroad for five times, with a journey of 75,000 kilometers, visited 16 countries and participated in five international summits, expounding the "China Plan" for world security and global governance, and contributing "China wisdom". News and Newspapers Summary published regular columns such as President Xi’s Diplomatic Moment and Visiting with the Chairman of the Supreme Leader, which showed the confident, honest and pragmatic diplomatic style of the Chairman of the Supreme Leader as a leader of a big country in an all-round way.
?????3. actual sound, the General Secretary of the Supreme Leader, was used extensively to restore the important speech of the General Secretary truly and vividly, forming a unique auditory charm and emotional impact, enhancing the persuasiveness and appeal of the manuscript, highlighting the unique advantages of the broadcast media and amplifying the news communication effect.
?????4. 2016 is the first year of the Thirteenth Five-Year Plan, and it is also a crucial year to promote supply-side structural reform. News and Newspapers Summary has successively opened columns such as Exerting Power on the Supply Side, Creating New Kinetic Energy, Reform Research Bank, Tracking and Implementing Reform, Decoding Chinese-style Innovation, Searching for the Star of Private Enterprises, etc., connecting with the big theme from a small incision, reflecting the big mission with little people, digging deeply, and reporting continuously, with great momentum, which not only fully shows the achievements of the current supply-side reform, but also objectively reflects the supply-side structure.
?????5. Headlines of News and Newspaper Digest also focus on integrating reports and integrating various contents around a theme, so as to increase headline weight and improve manuscript quality. It is usually based on the instructions, speech spirit and activities of the party and state leaders, or the integrated reports of the same standing Committee on the same topic, or the integrated reports of different standing committees on the same topic. The former is like "The Spring Festival Footprint of the Supreme Leader’s General Secretary", and the latter is like "The General Secretary and the Prime Minister go to the local supervision array to provide structural reform". Although they are all old materials, we are looking for a new perspective and re-linking and editing them under the new background conditions, so as to explore new connotations and show new ideas.
?????Second, add "interpretation of current affairs" and use popular language to thoroughly explain the rich information contained in current affairs reports.
?????The leaders’ report of News and Newspaper Summary not only pays attention to sound recording, but also pays attention to connotation interpretation, and "translates" current political news for the people so that they can hear and understand clearly. Interpretation starts from the details to find the angle, such as "The first inspection of the central leaders in the New Year is meaningful?" ""Why did the General Secretary rush to Jinzhai for more than four hours? ""Why did China leaders repeatedly urge the United States and Europe to terminate Article 15 of the WTO as scheduled? ""What kind of talents does Schwarzman Scholars pay attention to? ",etc., with the help of authoritative think tanks, vividly use the language of the people, so that the voice of the CPC Central Committee can be heard by the masses and understood by the masses, not only as a" mouthpiece "of the party, but also as a" speaker ".
?????Third, comments return, convince people by reasoning, and shoulder the responsibility of the central media to guide public opinion.
?????News commentary is the soul and banner of the media. In 2015, CCTV launched "Central Broadcasting Review" and "Central Broadcasting Review", which assumed the responsibility of the central media to guide public opinion. In 2016, News and Newspaper Summary keenly grasped the party’s feelings and public opinions, and launched a series of comments, including Sixteen Lectures on Managing the Party and Governing the Party on the major policies of the Party and the State, Addressing social hot issues requires a multi-pronged approach, Is it true patriotism or is it a slap in the face of patriotism, and China people don’t believe in evil and are not afraid of ghosts, which must immediately clarify fallacies and distinguish between right and wrong. These comments have a high political position, clear narrative and meticulous logic to convince people. This is not only the need to unite the people and boost morale, but also a firm practice of the party spirit principle of "the party media is the party".
?????Fourth, the introduction of "two micro-ends" in "newspaper abstracts" is open and diverse, and the integration of new media has achieved initial results.
?????In 2016, News and Newspaper Digest changed the simple "newspaper digest" to "all-media scanning", changed the situation of passively relying on newspaper contributions, and expanded the content source from print media to "two micro-portals", from industry media to comprehensive media, from information gathering to viewpoint collection, which revitalized media resources, and embodied the program quality of News and Newspaper Digest, which kept pace with the times and was open and diversified.
?????Fifth, innovate the small section of "News EMU", increase the amount of information and improve the audibility.
?????Because there is little news at night, and News and Newspaper Summary is broadcast every morning, it does not have an advantage in the timeliness of some news. Therefore, the column reduces some recorded news that has been broadcast the day before, refines the essence, and packs it to create a fixed small section "News EMU". This style of news is between the finished recording and the newsletter, which is more concise than "single shot" and more vivid than the newsletter, enriching the form of news works; It appears in the form of combination, which saves the time resources of the program; It also makes the column structure more reasonable, with a clear hierarchy, improves the rhythm of the column and enhances the audibility of the column.
?????The data shows that the market performance of News and Newspaper Summary is still outstanding in 2016, and its market share and listening rate are in the forefront in the listening markets of six cities including Beijing, Shanghai, Shenzhen, Chongqing, Hefei and Urumqi.
recommend
unit
idea
?????News and Newspaper Abstract, as a famous column in china national radio, has a long history and far-reaching influence, and has a high professional level and social reputation.
?????News and Newspaper Summary always takes the party as its surname, takes the people as its center, carries forward the main theme, spreads positive energy and firmly sends out the national voice.
?????In 2016, the column respected the law of news dissemination, innovated methods and means, and strengthened the responsibility and mission of the central media through a series of revisions, achieving historical breakthroughs in listening rate, market share and social response. This column meets the requirements of famous columns and is hereby recommended.
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Initial push
Comment and recommendation
decide between right and wrong
Language reason
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?????News and Newspaper Summary, as an old and famous column with a history of 67 years, has hundreds of millions of listeners all over the country. Now, the column keeps pace with the times and makes the old brand glow with new elegance, which is reflected in the following new aspects: First, the old theme is new and the headlines are more exciting. This column pays attention to both sound recording and connotation interpretation, so that the voice of the CPC Central Committee can be heard and understood by the masses, and the party spirit and people’s nature can be perfectly unified. Second, with the addition of new media, the road to integration is wide. Since 2016, this column has changed the simple "newspaper summary" to "all-media scanning", from the collection of information in the past to the collection of views now, which has revitalized media resources and won the recognition of the audience. Third, innovate small plates to improve audibility. What is the most difficult for the old brand column? There is no doubt that it is innovation, but this column has not only achieved it, but also achieved results. The new section "News EMU" concentrates, refines and packages the old news of the previous night to form a group of short, flat and fast news with sound, which improves the rhythm of the column, makes the column more concise, vivid and concise, and improves the listening effect.