The ideal book cash is 70 billion! Next goal: spend money?

China Auto News WeChat WeChat official account news, "There are more than 70 billion cash on the account, and it is necessary to turn it into sustainable competitiveness." According to media reports, at the recent autumn strategy meeting held in LI, the top management reached a unanimous understanding, that is, "spending money". It is nothing new that LI has money in his account. In August this year, the data of the second quarter financial report released by LI showed that the operating income of LI in the second quarter was as high as 28.65 billion yuan, a year-on-year increase of 228.1%, a record high. The company’s free cash flow has reached 73.77 billion yuan, an increase of 42.8% from the previous month.

The ideal of "stingy"?

Although it is much richer than before, the ideal spending has always been known as "stingy", and it is one of the most "provincial" enterprises in all automobile enterprises, and even the R&D strength is questioned by the outside world because of the "low" investment in R&D expenses.

The data shows that its R&D investment in 2018, 2019 and 2020 is 790 million, 1.17 billion and 1.1 billion respectively; In the same period, Weilai’s R&D investment was 3.997 billion yuan, 4.43 billion yuan and 2.487 billion yuan respectively; In the same period, the R&D investment in Tucki was 1.05 billion, 2.07 billion and 1.726 billion respectively. Obviously, the ideal investment in early research and development is indeed significantly less than that of peers.

In 2021 and 2022, LI increased its R&D investment, with an investment of 3.29 billion and 6.78 billion respectively, but it was still not as good as Weilai’s 4.591 billion and 10.84 billion, and only surpassed Xpeng Motors’s 5.21 billion in 2022.

However, in the case that R&D investment is not as good as that of its main competitors, LI has abruptly come from behind. I have to say that LI is the most willing to spend money to live among all the new car-making forces and even all the automobile enterprises.

Li Xiang, the founder, has clarified the problem of low R&D investment: the absolute value of R&D investment for a single model in LI is the highest among China brands (neither multi-brand nor multi-model is done well). In the direct marketing system, sales and management fee rate are the least among China brands, far below the R&D expense ratio. Among the directly operated enterprises, the research and development of each car has the highest gold content, and the marketing proportion is the lowest.

Where will the money be spent?

However, the people who eat melons are still curious. What is the reason why such a "stingy" enterprise suddenly decided to spend a lot of money? It is reported that under the grand strategy of strengthening investment, the theme of the strategic meeting involves speeding up intelligent driving, product rhythm, R&D investment, timing of going to sea and so on.

Among them, intelligent driving has been mentioned to an unprecedented height. It is reported that the ideal strategy will spend a day alone to discuss how to invest in intelligent driving. Li Xiang even reflected on himself at the strategy meeting, saying that intellectual driving should be fully invested six months in advance, that is, it began to increase in intensity from the middle of last year, not the beginning of this year.

It can be seen that it is not that LI is unwilling to spend money, but that he had a poor family in the early days and had to save money to live. Now it is time to spend a lot of money, especially in the field of intelligent driving, and he must increase investment.

Li Xiang is very clear that intelligent driving determines the end of this round of automobile revolution. Huawei, Tucki and other competitors’ intelligent driving technical strength is ideal at present. If they don’t exert their efforts at this time, they may be beaten behind in the future.

Where does the target point?

It is reported that at this strategic meeting, the management of LI focused on how to deal with Huawei. Some people think that the company even intends to send relevant high-voltage signals to the middle and high levels, "to make some people who didn’t understand Huawei and didn’t pay attention to Huawei nervous."

In terms of intelligent driving, Huawei, the main competitor, has continued to invest heavily. Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of smart car solutions, previously said: "In the era of smart cars, we insist on using digital technologies of’ software, hardware, core and cloud’ to empower the development of electric networked cars. In this field, Huawei directly invests more than 10 billion in R&D every year, and the number of direct R&D personnel reaches 7,000, not including indirect R&D investment. We also apply the accumulated ICT technology to vehicles. "

As far as the current situation is concerned, LI really needs to catch up with smart driving, and it has been recruiting on a large scale. On October 10th, LI recruited WeChat official account to release a special edition on the recruitment of intelligent driving team, and opened 50 social recruitment posts in algorithm engineer, large model engineer, software and hardware engineer, test engineer and operation class.

It is worth noting that the topic of LI’s strategic discussion has even been extended to 2028. LI believes that the penetration rate of new energy vehicles in China can reach 90% at that time. If only four or five companies will remain in the industry, BYD, Tesla and Huawei will all be among them. Ideally, if they want to stay at the poker table, they will sell more than 3 million vehicles at least in 2028, which is double the original target of selling 1.6 million vehicles in 2025.

Correspondingly, LI’s product SOP plan has also been achieved in 2027. During this period, its technology platform will also be iterated. It is expected that by 2026, a new generation of technology platform will be launched, which will have fully automatic driving capability.

At present, Ideality has achieved profitability for three consecutive quarters. If all goes well, LI is expected to achieve the goal of turning losses into profits in 2023 and become the first new car-making force to successfully "land". However, judging from the information revealed at this strategic meeting, achieving profitability is no longer an ideal goal, and it has targeted the top positions in the industry, and may even be the first. Next, it depends on whether Ideality can continue to spend money on the cutting edge.

Original title: The ideal book cash is 70 billion! Next goal: spend money?

CCTV.com


  As a film adapted from a best-selling topic novel, The Da Vinci Code aroused unexpected controversy. To some surprise, not only did religious groups dislike the film, but the film critics and audiences’ reactions to the film were also uneven, and the average evaluation was not high. From the common sense, there are two Tom Hanks and Ron Howard Oscar regulars, bring up the rear’s movies, which should at least be worth the ticket price.

  It’s a little far from China audience.

  "For most China audiences, it is even more difficult to understand."

  Nina Wu

  On the day of the premiere of The Da Vinci Code, although the audience in China was in high spirits, many people felt unintelligible both during and after watching the film. The fundamental reason is that the content of the film is really far from the audience in China, because many of the contents in the film involve religious factional contradictions, historical and theological stories.

  Although the author has made a detailed introduction and analysis in the novel, in the movie, the inevitable reduction has directly erased these wonderful things mercilessly. This makes the China audience sitting in front of the big screen look worried. In addition to thinking in detail according to the theoretical analysis of the protagonist, they must constantly accept the new content. The final result is that they either don’t understand it, or they pick up sesame seeds and throw watermelons.

  Let’s talk about many famous European scenes in the film. Because all these scenes are inextricably linked to the decryption in the film, it is even more difficult for most China audiences who have never been there to understand them.

  I want to watch it a second time.

  "It’s like the famous raiders of the lost ark series."

  Shan Zong

  First of all, I haven’t seen the original Da Vinci Code, so I don’t have to carry the burden of deliberate comparison in my mind when I watch this movie. Compact plot, suspense clues, the urgency to find out, everything is so incisive, I shouted after reading it.

  I’ve always been interested in biblical stories. When I read The Da Vinci Code, I had an eye-opener and an unprecedented subversion of religious history, which had already been a fait accompli. It also surprised my chin and gave me the pleasure of digging up secrets. For example, in the famous raiders of the lost ark series, the twists and turns make you have to look down.

  The most amazing passage of this film is the interpretation of The Last Supper. By using the special means of the film, the original obscure Holy Grail and the relationship between Jesus and Mary Magdalene are clearly demonstrated and very magical at the same time, especially the displacement method that can’t be expressed in the book, which makes Mary finally snuggle up against Jesus, no matter how skeptical people are.

  But The Da Vinci Code is more like a key, lamenting your shallow knowledge and urging you to explore more knowledge. So I’m going to watch it again.

  From second-rate bestsellers to third-rate movies

  "Like the Da Vinci Code can only prove that you read too little."

  Ye Qingyi

  Since I began to enter the university five years ago, I have been hearing the word "making books" in my ears. My classmates, teachers, brothers and sisters are all busy cooking best-selling books. The impact on me is that since then, I have never read the top 10 books on the bestseller list, which is how conscious I am of having spent huge sums of money to buy the Learning Revolution.

  So I didn’t watch The Da Vinci Code before. Until two days before the premiere of the film, I quickly finished reading the original book based on the conservative strategy of reading the original book first. After reading it, I felt that this rigorous enthusiasm was really killing the goose that killed such a bestseller. It can be seen that this kind of thing, whether in China or the United States, can only provide excitement and information.

  You don’t have to wait until you read The Da Vinci Code to know the golden section, and you don’t have to wait until such a best-selling book to tell you how lively the Christian conspiracy was in history, and the theological struggle was never inferior to the political struggle. If you read The Da Vinci Code, you will be surprised by the author’s erudition, it’s only because you have read too little before, and the Da Vinci Code

  The Da Vinci Code is also very popular in China, which makes it even more difficult for me to understand. Most people in China don’t believe in God. The expression "Jesus was married and had children" will not make people doubt their faith and think about life-although this expression is really not new.

  Skim away the knowledge of religious history and art history that the author shows off, and the "challenge to basic beliefs" that is not new at all, so what is left in The Da Vinci Code? Isn’t it just a treasure hunt story of a beautiful woman and a hero? And this story is really old-fashioned. The granddaughter and grandfather turned against each other, the hero full of love and wisdom, a killer who was used because of his faith, a headstrong policeman, and a humorous old British man finally found out that it was behind the scenes. Isn’t this too genre?

  The film adapted from the novel is such a genre film, and there is nothing else. It takes at least an hour to see the answer to each riddle in the novel, but obviously the movie can’t wait, and it will be solved in three minutes-this is really fatal, and everyone knows the meaning of "the answer is found in the next issue". If it is changed to "the answer is just below the topic", what fun is there to expect? In addition, the knowledge of religious history and art history that the author showed off in the novel was shaken to a minimum in the film. Although I don’t like the original, I admit that it is a qualified lace shirt. Now that all the lace has been cut out, the shirt will soon become a vest, revealing the director’s inaction. He even didn’t find a suitable way to turn the novel into a movie.

  Too many things that should be inked are missing, while other dispensable things are written in great detail, such as taking pains to reflect the hero’s fear of the chamber of secrets played by Tom Hanks, the albino ascetic monk often recalling his abused past, and the present situation that self corporal punishment often whips himself-this kind of lens handling is really second-rate Hollywood, which wants to be sensational and reluctant to really throw caution to the wind.

  Facts have proved that this adaptation is a process of changing a second-rate bestseller into a third-rate movie.

  Romance Bible Competition

  At present, this level of controversy and attention, "The Da Vinci Code" is actually somewhat "guilty", and this film is not so "original". In film and television works, there are many romances and even parodies of the Bible. Here we list some of the most prominent ones. If you find it interesting to read The Da Vinci Code, you might as well read these again.

  The Bible Code Wars

  The Bible Code Wars, starring antonio banderas, describes a thousand-year-old skeleton excavated by Israeli archaeologists in the holy city of Jerusalem. After preliminary identification, the identity of this skeleton may be Jesus who was resurrected to heaven in the Bible. If it is determined that the skeleton is Jesus himself, then the foundation of Christian belief for two thousand years will be destroyed with the fact that "Jesus has not risen." As a result, representatives of the three major sects of Islam, Judaism and Christianity, and political groups such as Arabia, Israel, Europe and America gathered in the Holy City …

  South park

  In the world of South Park, nothing can’t be spoofed. Jesus is one of the "guest actors" with the highest appearance rate. There have been world Catholic representatives who held a congress in the Vatican to discuss a series of incidents in which American priests molested boys at that time; God, Allah and Sakyamuni joined forces to fight the devil; Adapting "The Martyrdom of Jesus" into "The Martyrdom of Jews" and other excessive plots.

  Anger breaks the dogma

  The film starring Ben Affleck and Matt Damon is even more subversive. The two good friends play two fallen angels, and they want to return to heaven by hook or by crook. Finally, there is a female version of God played by Alanis Morissette.

  Walker between demons

  Keanu reeves’s protagonist believes in heaven and hell, but he doesn’t fear the gods. He just plays a survival game according to the rules. There are several very interesting romance plots in the film, such as the Bible and the "Hell Edition", which has more than a dozen chapters than the "Human Edition", and it says that the son of Satan rushed out of hell and washed the world with blood. (Source: Sun Yang, beijing daily messenger)

Editor: Lei Zhao