标签： 苏州喝茶资源分享

The ideal book cash is 70 billion! Next goal： spend money？

China Auto News WeChat WeChat official account news, "There are more than 70 billion cash on the account, and it is necessary to turn it into sustainable competitiveness." According to media reports, at the recent autumn strategy meeting held in LI, the top management reached a unanimous understanding, that is, "spending money". It is nothing new that LI has money in his account. In August this year, the data of the second quarter financial report released by LI showed that the operating income of LI in the second quarter was as high as 28.65 billion yuan, a year-on-year increase of 228.1%, a record high. The company’s free cash flow has reached 73.77 billion yuan, an increase of 42.8% from the previous month.

The ideal of "stingy"?

Although it is much richer than before, the ideal spending has always been known as "stingy", and it is one of the most "provincial" enterprises in all automobile enterprises, and even the R&D strength is questioned by the outside world because of the "low" investment in R&D expenses.

The data shows that its R&D investment in 2018, 2019 and 2020 is 790 million, 1.17 billion and 1.1 billion respectively; In the same period, Weilai’s R&D investment was 3.997 billion yuan, 4.43 billion yuan and 2.487 billion yuan respectively; In the same period, the R&D investment in Tucki was 1.05 billion, 2.07 billion and 1.726 billion respectively. Obviously, the ideal investment in early research and development is indeed significantly less than that of peers.

In 2021 and 2022, LI increased its R&D investment, with an investment of 3.29 billion and 6.78 billion respectively, but it was still not as good as Weilai’s 4.591 billion and 10.84 billion, and only surpassed Xpeng Motors’s 5.21 billion in 2022.

However, in the case that R&D investment is not as good as that of its main competitors, LI has abruptly come from behind. I have to say that LI is the most willing to spend money to live among all the new car-making forces and even all the automobile enterprises.

Li Xiang, the founder, has clarified the problem of low R&D investment: the absolute value of R&D investment for a single model in LI is the highest among China brands (neither multi-brand nor multi-model is done well). In the direct marketing system, sales and management fee rate are the least among China brands, far below the R&D expense ratio. Among the directly operated enterprises, the research and development of each car has the highest gold content, and the marketing proportion is the lowest.

Where will the money be spent?

However, the people who eat melons are still curious. What is the reason why such a "stingy" enterprise suddenly decided to spend a lot of money? It is reported that under the grand strategy of strengthening investment, the theme of the strategic meeting involves speeding up intelligent driving, product rhythm, R&D investment, timing of going to sea and so on.

Among them, intelligent driving has been mentioned to an unprecedented height. It is reported that the ideal strategy will spend a day alone to discuss how to invest in intelligent driving. Li Xiang even reflected on himself at the strategy meeting, saying that intellectual driving should be fully invested six months in advance, that is, it began to increase in intensity from the middle of last year, not the beginning of this year.

It can be seen that it is not that LI is unwilling to spend money, but that he had a poor family in the early days and had to save money to live. Now it is time to spend a lot of money, especially in the field of intelligent driving, and he must increase investment.

Li Xiang is very clear that intelligent driving determines the end of this round of automobile revolution. Huawei, Tucki and other competitors’ intelligent driving technical strength is ideal at present. If they don’t exert their efforts at this time, they may be beaten behind in the future.

Where does the target point?

It is reported that at this strategic meeting, the management of LI focused on how to deal with Huawei. Some people think that the company even intends to send relevant high-voltage signals to the middle and high levels, "to make some people who didn’t understand Huawei and didn’t pay attention to Huawei nervous."

In terms of intelligent driving, Huawei, the main competitor, has continued to invest heavily. Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of smart car solutions, previously said: "In the era of smart cars, we insist on using digital technologies of’ software, hardware, core and cloud’ to empower the development of electric networked cars. In this field, Huawei directly invests more than 10 billion in R&D every year, and the number of direct R&D personnel reaches 7,000, not including indirect R&D investment. We also apply the accumulated ICT technology to vehicles. "

As far as the current situation is concerned, LI really needs to catch up with smart driving, and it has been recruiting on a large scale. On October 10th, LI recruited WeChat official account to release a special edition on the recruitment of intelligent driving team, and opened 50 social recruitment posts in algorithm engineer, large model engineer, software and hardware engineer, test engineer and operation class.

It is worth noting that the topic of LI’s strategic discussion has even been extended to 2028. LI believes that the penetration rate of new energy vehicles in China can reach 90% at that time. If only four or five companies will remain in the industry, BYD, Tesla and Huawei will all be among them. Ideally, if they want to stay at the poker table, they will sell more than 3 million vehicles at least in 2028, which is double the original target of selling 1.6 million vehicles in 2025.

Correspondingly, LI’s product SOP plan has also been achieved in 2027. During this period, its technology platform will also be iterated. It is expected that by 2026, a new generation of technology platform will be launched, which will have fully automatic driving capability.

At present, Ideality has achieved profitability for three consecutive quarters. If all goes well, LI is expected to achieve the goal of turning losses into profits in 2023 and become the first new car-making force to successfully "land". However, judging from the information revealed at this strategic meeting, achieving profitability is no longer an ideal goal, and it has targeted the top positions in the industry, and may even be the first. Next, it depends on whether Ideality can continue to spend money on the cutting edge.

Original title: The ideal book cash is 70 billion! Next goal: spend money?

A man without limbs bites chopsticks and the League of Legends feeds his wife and children by live broadcast.

　　At one o’clock in the afternoon, Yuan Lidong and his wife jointly broadcast their daily outdoor sports on the platform — — Go up and down the steps, then connect with other anchors and chat with the audience. Once upon a time, he had an identity as the anchor of League of Legends games — — Brother Chopsticks. He tapped the keyboard with a chopstick to manipulate the characters and played to the platinum position. He was born disabled without limbs, but he was still wonderful in live high and became a hero in life.

　　Zi Niu news trainee reporter Ai Luqi

　　Strange people and wonders

　　He has no hands or feet.

　　Feed a family by live broadcast

　　When Yuan Lidong was interviewed by Zi Niu news reporter, it was noon. He said that he would do three live broadcasts in the morning and afternoon, and the time was not fixed, totaling six or seven hours. Usually answering the phone and playing with his mobile phone, he bites his chopsticks with his mouth and touches the touch screen, which is already very skilled.

　　In more than an hour, he will start the live broadcast on the Aauto Quicker platform. The weather in the northeast is very cold in November, and you can see the white breath when you talk. Yuan Lidong’s wife wore a thick cotton-padded jacket and a wool hat, but Yuan Lidong only wore a thin short sleeve. Because he has no limbs, he can only support his whole body with a short crutch under his left armpit, and "jump" uphill a little bit. After a while, he actually sweated.

　　This is the fixed content of Yuan Lidong’s outdoor live broadcast every day. His wife explained that it is good for his health and is also one of his own goals: slimming down. Now Yuan Lidong weighs 179 pounds. He used to lie on his side in bed for a long time, biting chopsticks as the anchor of the game, and lacked exercise, which made his internal organs all press to the left. So, now he keeps the habit of going out for exercise every day, sometimes going uphill, sometimes going up the stairs, and when he is tired, he rests on the side of the road. Passers-by told him that he could practice going downhill and save energy. He smiled and said, "It’s no use going downhill." Although his wife was distressed, she just stood in front and encouraged him over and over again: "Come on, it’s almost there." Yuan Lidong will also say to himself: "There are still a few steps to go, one more point, just one step away." When Yuan Lidong walks to the top of the slope on his own, he will have a happy smile on his face.

　　During the live broadcast, Yuan Lidong is usually with his wife, who will give him interesting jokes. Before the live broadcast, the two will also discuss what is interesting recently. His wife took a photo with her mobile phone, and Yuan Lidong walked forward and chatted with the audience, and occasionally teased her daughter-in-law. After an hour and a half of live broadcast, the number of viewers was 20,000 to 30,000, and the number of real-time online users was over 1,000, which earned 30,000 praises. In the live broadcast room, the audience kept praising and leaving messages, mostly encouraging him and praising his wife: "Come on, big brother", "Sister-in-law is so kind to you" and "Chopsticks brother soon lost weight after hard exercise".

　　There are some fans who have paid attention to Yuan Lidong since he was the anchor of the game, and they have taken the initiative to look for it after hearing the story of "Brother Chopsticks". Some new viewers will ask Yuan Lidong about his physical disability in the comments, and his wife will patiently explain over and over again that it is natural, and there are also hundreds of answers when there are many times. It is inevitable that you will meet some less polite audience and make rude remarks in the comments. In the live broadcast, I learned that Yuan Lidong and his wife had an 8-year-old son, and an audience said, "Your son can’t find a wife because of your father." Yuan Lidong’s wife went straight back without saying anything: "My son won’t!" Yuan Lidong didn’t care. He told Zi Niu news reporter: "I have been an anchor for several years, and I have long wanted to open it. How can I live if everyone who scolds me is angry? " With that, he smiled heartily. "Besides, I feed my family by myself, which is better than those who eat old people and only talk."

　　The past is unbearable

　　Born without limbs, he came out to beg when he was young.

　　But he vowed to change his destiny.

　　Yuan Lidong was born in the village of Beizhen, Jinzhou City, Liaoning Province. He is 33 years old this year. He was born with seal limb disease and lacked limbs. But he looks simple and honest, especially with two "blessed" big earlobes.

　　Although physically disabled, in the eyes of parents, no matter whether the child is healthy or not, it is a treasure. "When I was a child, my parents treated me as a normal child, and my friends came to play with me. I was happy together, so I didn’t feel any different from others. I have never been discriminated against by my friends or ridiculed and looked down upon by other children. Everyone took me to play, or pushed me to sit in the car and go out to play. "

　　At the age of 14, Yuan Lidong met a dilemma. His school was merged into a big school far away from home because of the small number of people, and he dropped out of school because of mobility difficulties. That year, Yuan Lidong’s father also became a laid-off worker. The family’s economic conditions are suddenly stretched, but Yuan Lidong, a small boy, can’t do anything at home. Some people in the village point and say to his parents, "You have to take care of him when you are so big. He can’t marry his wife and have children in his life, nor can he work to support his family." After knowing this, the Northeast boy with strong self-esteem vowed to change his life and fate at home by himself, so he discussed with his father, "Why don’t you go out and sing, even if you beg, you can’t die of poverty!"

　　Recalling this experience, Yuan Lidong still felt embarrassed. "At that time, my dad and I went to Datong, Shanxi, and sang in the square. People feel sorry for my disability and will give me some money. If people are good, who wants to beg? It’s embarrassing. What’s more, all the money earned by singing for a day is hard money. Some people always say that begging for money is easy and easy, and it is a lie to earn more. After paying the rent, there is almost nothing left, just make ends meet. "

　　What Yuan Lidong didn’t expect, however, was that during this period of begging, he gained his love and ways to earn money to support his family.

　　spend the whole life with you

　　Shanxi singer knows his wife.

　　Start a live broadcast career at the suggestion of a friend.

　　When Yuan Lidong was in Datong, Shanxi, he sang in the square every day. One day, a girl came to the square to watch him sing. After singing, the girl not only gave him money but also took the initiative to chat with him, praising him for his inspiration and hard work. "I have a cheerful personality, and I chatted with her very congenially. Finally, I asked her where she lived and said that she had time to play with her. As a result, I found that the place where we lived was actually very close, and we spent more time together, and it was a long time." Later, this girl became his wife. In 2010, their son was born, healthy and lovely.

　　Yuan Lidong’s wife said that his cheerful and optimistic personality attracted her. "There is an open mind, as if no matter how difficult it is in front of him." The couple’s feelings are very good, but at first they were strongly opposed by their wives and parents, and it was not until they got married and had children that they gradually eased.

　　Before 2015, when online games were in full swing, Yuan Lidong also liked playing games. Legend and crossing the line of fire are all games he used to play in Internet cafes. When someone knocks on the keyboard and mouse with his hand, he bites chopsticks with his mouth to play. At first, the keys are not allowed and the action is very slow. However, after half a month, he can move his left face to operate the mouse, bite chopsticks with his teeth and click the left and right keys to control the characters. After a long time, Yuan Lidong can play better than ordinary people.

　　Under the leadership of his childhood, he began to get in touch with League of Legends, a competitive online game that was popular all over the world, and soon became the leader of the team, leading a team for four-person qualifying.

　　In 2015, webcasting went into a craze, and the game anchor could also become a career. However, he was underestimated because he was working hard outside, so he was suggested to be the game anchor of League of Legends. That’s when the screen name of "Chopsticks Brother" came into being. Because of the unique live broadcast method and good technology, I have gained a lot of fans and my life is getting better.

　　Anchor daily

　　Buddhism treats network spray.

　　From the beginning of being a game anchor, Yuan Lidong knew that he would meet netizens who commented on himself. Some people watched him bite chopsticks and play games. When he came up, he directly "sprayed" him: "If you don’t have hands and feet, you will be a game anchor. If you can’t play well, you will have a strong mouth and a strong mouth."

　　Yuan Lidong doesn’t like being called "the king with a strong mouth". "It doesn’t sound like a good word." He told Zi Niu News: "I have a straight personality, and I was angry when I was scolded by others, but there were always other netizens who watched the live broadcast to persuade me that online ‘ Spray ’ Do, ignore them. We think you are great. Plus the live broadcast for a long time, you can slowly treat these people with a calm mind. Now I will meet people who are difficult to obey, and I don’t care much. Isn’t it a waste of time to argue with them? "

　　Some people support that suffering is also pleasure.

　　Because only playing better than ordinary players can get high attention, Yuan Lidong spends 7 hours on League of Legends games every day. For the convenience of operation, he had to lie on his left side of the bed, control the mouse with his left face, and click the keyboard with his teeth biting chopsticks. After a long time, calluses were born on his cheeks, and his gums were swollen and bleeding from biting chopsticks, and his neck was sore and unbearable. When he went to the hospital for examination, he found that all his internal organs were pressed to the left. Nevertheless, it was an extremely enjoyable time for him. In his words: "I can support my whole family by myself, provide for my parents’ old age, buy some clothes for my daughter-in-law that she likes, and afford my son’s education. It is more worthwhile than begging for dignity, and a cheerful person like me can have a group of people to support me and talk with me."

　　Reporter’s notes

　　Laugh at life, so powerful.

　　"Being able to feed the whole family" is what Yuan Lidong often talks about when he is interviewed. Although born with a disability, he has a sense of pride in his bones and thinks that it is a decent way to live by "spelling it out" on his own.

　　Yuan Lidong’s real "human fireworks" and "Buddhist" attitude towards life are wonderfully intertwined. He will talk about his common game heroes and analyze their skills and manipulations he is good at; He does not hide his experience of "begging" for a living; Earn money to support his family by live broadcast, but he can’t do anything about serious illness. His mother died of a brain tumor without money to treat it, which has made him sad so far. And he urgently needs to settle the wages owed by the platform for a long time, but he has never been able to solve it and he is helpless.

　　Yuan Lidong is optimistic about the difficulties in life and the eyes and ridicule of the world. He watched the video of nick vujicic, an Australian speaker who is suffering from the same disease with himself on the Internet. "I think our attitudes towards life are very similar. No matter what happens, I remain optimistic and cheerful. Even if I am physically disabled, I can live as well as a normal person. I can support my family by my own wife and children. What else can I get through?"

　　At the end of the interview, he talked about his expectations for his son: "I hope he can enter the university and serve the country." This was my dream when I was young. "