On April 26th, when Qi Puce, Chairman of BMW Group, and his party came to Liaoning, BMW once again announced to the outside world that it would continue to increase investment and expand its business in Liaoning. This is another milestone in the cooperation between Liaoning and BMW Group, which promotes the transformation of manufacturing industry to a more efficient, smarter and greener direction with new quality productivity.
Long-lasting cooperation stems from consistent mutual trust. In 2003, BMW set its sights on Liaoning and established BMW Brilliance in cooperation with Liaoning, sowing the "seeds of hope". Over the past 20 years, BMW Brilliance has been accelerating its pace of development, expanding its production and operation scale, and continuously improving its operation quality and efficiency, which has become a successful example of pragmatic cooperation between local governments in China and German enterprises. In recent years, BMW Brilliance has created a series of landmark achievements, such as the launch of the brand-new BMW i3, the completion of the product upgrade project of Dadong Factory, the opening of Lida Factory, and the rolling off of the 5 millionth new car, and has continuously written a new chapter in the cooperation between Liaoning and BMW.
Practice has fully proved that the rapid development of BMW Brilliance in Shenyang is the result of the deep integration of "BMW quality" and "Made in Liaoning", which further proves that Liaoning and Shenyang are a fertile ground for innovation and entrepreneurship. Looking back, the cooperation between the two sides has been iterative and upgraded, which has also brought profound enlightenment for the two sides to continue to work together to create a better future.
A solid industrial base is an advantage. Liaoning has complete industrial categories, complete industrial system, perfect automobile industry foundation and a long history, and has a large number of enterprises with advantages in vehicle manufacturing and parts. Shenyang has a solid industrial foundation and a large number of skilled personnel in the field of automobile manufacturing. All these have laid a solid foundation for Liaoning and BMW to create good cooperation. At present, Liaoning is promoting high-quality development with a high level of opening up, leading all-round revitalization with comprehensive opening up, deeply participating in international industrial division and cooperation, actively promoting the safety and stability of industrial chain supply chain, promoting industrial innovation with scientific and technological innovation, and accelerating the development of new quality productivity. This unique advantage and great potential make Liaoning’s high-quality development full of confidence and motivation, and the cooperation prospect with BMW Group is bright and beautiful. If all kinds of enterprises, including BMW, can combine their strengths with Liaoning’s advantages, integrate into Liaoning’s revitalization, further expand the industrial layout in Liaoning, and speed up the launch of new products, technologies and models, enterprises will surely step onto a new level of development.
A good business environment is the key. Rooted in Liaoning for more than 20 years, BMW has invested more than 100 billion yuan. This increasing number is enough to reflect BMW’s high trust in this land and sufficient confidence in its future development. The person in charge of the company has also "liked" many times on different occasions. The strong support and good service of governments at all levels in Liaoning Province have helped BMW overcome various difficulties. All these show the full recognition of Liaoning’s optimized business environment. In fact, service enterprises are service development, but also service ourselves. Only when entrepreneurs truly feel that the "soil" here is fertile and the "nutrients" are sufficient will they deeply cultivate and introduce Liaoning. This also encourages Liaoning to continue to take optimizing the business environment as a "trump card" to promote revitalization and development, optimize policy services, make good use of the sword of the rule of law, build a new type of political and business relationship that is pro-Qing and unified, introduce more targeted and high-value policies and measures, equally protect the property rights and legitimate rights and interests of various business entities according to law, create a good environment and social atmosphere that respects business and is pro-business and safe, and make every effort to create an "upgraded version" of the business environment to promote state-owned, private and foreign enterprises.
A few days ago, BMW’s new generation concept car made its debut, and will be put into full production in Shenyang in 2026. A more exciting "BMW story" is waiting for Liaoning and BMW to write together.
We believe that with Liaoning’s continuous efforts to deepen reform and open wider to the outside world, there will be more "swift horses" racing in the land of Liaoning and Shenyang in the future, working together to gather momentum and win the future!