Editor’s Note: In the fields of the north and south of the great river, a group of "village guardians" who record the beauty of their hometown with short videos are coming out one after another. They have their own specialties, some are creators, entrepreneurs, public welfare people, some are popular science experts or Tian Xiucai. What is rare is that they all chose to embrace their hometown. By creating short videos, they showed their magical powers in the fields of rural cultural communication, rural cultural tourism, agricultural information inclusiveness, rural public welfare, etc., spreading fresh knowledge and serving agricultural development, and became the spokespersons of their hometown.
Yangguang. com recorded this new generation of rural guardians who love and protect the countryside with a lens, and launched a special edition of rural guardians, "Pastoral Poetry in the Lens", asking them to tell us.
Beijing, August 26 (Reporter Guo Yanwei): "After 20 years of hard work outside, I learned a lot of survival skills, but I didn’t realize my dream. When I returned to the countryside, I discovered that my hometown is the place where nothing is lacking. " This is a sentiment written by the internet celebrity "Brother Shuai Nong Bird" in Tik Tok.
"Shuai Nong Bird Brother" Yang Junchang
The "Bird Brother" who chose to return to his hometown in 2020 gradually became popular by shooting short videos and became a representative of new farmers from the countryside and guarding the countryside. Tik Tok recorded his versatility-food, crafts, painting, super hands-on ability and painting process, which can give people a subtle sense of healing. Every video can attract hundreds of thousands of praises, and some single videos even have a broadcast volume of over 100 million. Fans remembered his signature hair stroke, and also remembered the wonderful bits and pieces of rural life in his wall paintings.
Today, Brother Shuai Nong Bird has 5.15 million fans in Tik Tok, and his fame has spread all over the country, and he has also become the "village guardian" of Tik Tok. However, he said that he would stay in his hometown after he became famous, recording the countryside through short videos and pushing the folk customs and specialties of his hometown to further places.
There are many skills, from rural painters to Tik Tok creators.
Under a small courtyard tree in Xinchang village, Shaoxing, Zhejiang Province, the reporter chatted with the "handsome farmer and bird brother" born in the 1980s.
The real name of "Bird Brother" is Yang Junchang. After graduating from junior high school, he first went to a secondary vocational and technical school to study fine arts. After one year, he left school and began to enter the society.
"The cost of attending this art school is relatively high, and the family conditions are not very good, so I left school and started working." Yang Junchang recalled that he had just turned 18 and went to a local decoration company, relying on his artistic skills to paint billboards. "After doing it for more than two months, I found that computer painting was popular at that time, and my skill has been eliminated."
Technology is eliminated, but life goes on. Since then, he has done everything in the company, helping welders, painters, electricians and carpenters. I’ve seen a lot, I’ve learned a little about every skill, and I can get started by doing it myself. That’s why there are various scenes of "Brother Bird" in today’s video.
Yang Junchang’s wall painting for Mr. Yuan Longping at the entrance of the village
In 2017, Yang Junchang noticed that rural wall paintings were very popular, and the walls of houses in his hometown became increasingly beautiful. He was very interested in working in an advertising company, so he decided to try his old job and began to paint walls in various villages. By 2020, Yang Junchang has left wall paintings in more than 200 villages across the country.
Yang Junchang likes to surf the Internet with his mobile phone and is interested in new things. In the years when he painted wall paintings, he began to teach himself video editing, but at that time, he never thought that the accumulation at the moment would become his secret weapon to become popular in Tik Tok in the future.
An epidemic in COVID-19 in early 2020 forced people to live in isolation. During that time, Yang Junchang decided to dig deep into short videos and become a real rural creator in Tik Tok.
The creation is getting better and better, presenting the most authentic rural life with short videos.
"Now the account named’ Shuai Nong Bird Brother’ on Tik Tok is actually my third Tik Tok. At that time, Tik Tok was just on fire, everyone was watching funny content, and I took funny videos." Yang Junchang told reporters that his second Tik Tok account was dedicated to selling tea with goods, and it was only in autumn and winter of 2020 that he began to operate the now popular "Shuai Nong Bird Brother" account, which exclusively distributed original content.
"I think whether you bring goods or sell goods, you have to let more people know you. If I don’t know you, shopping can only be regarded as an impulse consumption. So I want to go a little further, shoot videos to let people know about my hometown, and then come to buy things. "
Yang Junchang first made a pure food video, but it didn’t succeed. He realized that video pays attention to the picture effect, and selling is more important than delicious food. Reminiscent of his own specialty, he was enlightened-why not show the painting directly in the video? As a result, he began to include painting, handicrafts and food in the shooting range. Yang Junchang’s most authentic rural life was thus moved to Tik Tok without modification and appeared in the mobile phones of netizens all over the country.
Unrestricted creation of the true self
The account slowly became popular, and more and more netizens in Tik Tok paid attention to "Brother Shuai Nong Bird", and even went on a hot search. When continuous shooting was too busy with scissors, he began to ask a photographer for help. However, Yang Junchang’s shooting has never had a fixed script, and he is still in a state of unconstrained style, shooting wherever he wants.
His most impressive and difficult attempt was to shoot a video of carving a tiger with wood: he was busy for 8 days, doing it during the day and working overtime at night before finally finishing it. He said: "I am more confident and want to challenge everything."
Netizens like to catch up with the video of "Brother Shuai Nong Bird" and give him many code names, such as "Hairy Boy", "Soul Painter" and "Shoe Shoe Shoe Shoesher". This is because there are several iconic pictures in the video of "Brother Shuai Nong Bird"-he always wears a shabby suit, and he should carefully clean his shoes before going to work in the farmland. There are always scenes of yellow dogs and puppies in the video. He believes that these scenes, people and objects he has every day are the most real and moving rural life.
A mobile phone is the creative tool of "handsome farmer and bird brother"
Yang Junchang will also rack his brains and think of some interesting shooting techniques. In one video, he first pressed the hen and the big white goose on the wall to print the model. The camera was very fast, and as soon as the picture turned, lifelike chickens and geese appeared on the final wall painting. Some netizens teased: "Why not draw the puppy?" He smiled and explained that it was just a shooting technique in order to add more interest and appreciation.
What Yang Junchang didn’t expect was that the video style he explored was loved by more and more netizens. Some people called him a "country magician", while others called him a "Monet in the mountains". At the height of his popularity, he rose 1.08 million in six days.
I once attracted netizens to learn art and become famous, so I have to feed back my hometown.
The popularity of "Shuai Nong Bird Brother" once attracted public attention. Many people thought that he was similar to "Zhang" in style, and they were both creative short video shooters. Others want to learn from him and even visit him at home: a netizen named Ajie once found him.
"He came from Yunnan and stayed with me for a month. It depends on what I do and learn the shooting process. He told me that because he is also making videos, there has been no fire. " Yang Junchang still remembers a sentence that Ajie lamented at that time. "He said that he thought he had worked hard at first, but after reading me, he found that those were not efforts at all,’ there is no time to be free all day’."
Yang Junchang admits that he loves to be handsome in the video. As soon as his hair is pulled and his suit is pulled out, the strength that belongs to him will be there. He makes no secret of his pride and self-confidence, because self-confidence comes from "down-to-earth"-in his hometown, staying with his family and having a career that he is good at and loves, and his heart is extremely practical.
Today, Yang Junchang’s career in his hometown has been further expanded, and he also has a new title-Tik Tok’s "Village Guardian". Recently, he began to move the agricultural products from his hometown into the live broadcast room in Tik Tok and introduce them to netizens all over the country, but he also insisted on his own principle: carefully screen them, be worthy of the trust of netizens, and never sell anything you don’t know.
"The future direction may be biased towards promoting hometown, and promoting the fruits and vegetables in hometown, the scenery and folk customs in hometown." Yang Junchang said, "I think as a online celebrity, I should make some contributions to the society and my hometown. You can’t make money by yourself, and the folks here have to explain the past! "