Editor’s Note: The farmers’ market is the "vegetable basket" of thousands of households, which is the responsibility of the people’s livelihood, the government and the necessity of public services. The Municipal Party Committee and the Municipal Government attach great importance to the transformation and upgrading of farmers’ markets as an important unit to promote the high-quality development of our city and build a model city of common prosperity. This year, the city once again incorporated the transformation and upgrading of the farmer’s market into the annual livelihood practical project, and intensified efforts to build a farmer’s market that is more people-friendly, convenient, beneficial and beneficial to the people. This issue of "Politics for the People" focuses on the transformation and upgrading of the farmers’ market and pays attention to the happy life in the "vegetable basket", so please pay attention.
Life is in the "vegetable basket". The quality of the "food basket" is directly related to the quality of citizens’ life and the taste of the city.
Since last year, Jiaxing has started a new round of transformation and upgrading of farmers’ markets. This year, the transformation and upgrading of farmers’ markets will once again be included in the municipal government’s livelihood projects, and 74 urban and rural farmers’ markets will be transformed and upgraded to achieve full coverage of the city.
After the transformation and upgrading of the farmers’ market, how is the public’s "vegetable basket"? What kind of happy new experience is it to visit the farmer’s market? In the past few days, reporters have conducted in-depth interviews.
The characteristic vegetable market is full of fireworks.
In September, the favorite bite of Jiaxing people-Nanhuling went on the market. After Portunus, hairy crabs also climbed the table of Jiaxing people. People who are busy pasting autumn fat are also used to adding some beef and mutton to the vegetable basket. These foods are undoubtedly on the C position of the food market booth.
Just as there are popular dishes in every season, there are some good "conspicuous bags" in every market. Their prominence lies in the long queues of customers, the comfort of closing the stalls early, and even the posture of opening the cash box to count banknotes.
There are three "conspicuous bags" at the Happy Li Farmers’ Market in Yangliuwan, the urban area. The "Dongdong Beef and Mutton" booth is one of them.
Xiao Yumei, the stall owner, said, "I can sell a cow in one day on weekends." In addition to retail, she also supplies wholesale for several other food markets. "We have slaughterhouses, which can guarantee that the beef and mutton are fresh and cheap every day, so old customers will come to buy them." Xiao Yumei said confidently, for example, on the day of the interview, the beef tenderloin of the stall was sold at 50 yuan per catty in 46 yuan, and other food markets had to sell it.
With the pursuit of old customers, Xiao Yumei’s business is handy. At 11 o’clock in the morning, she has already collected the stalls and counted out the hundred-dollar bills from the box where the money was collected. "There are more than 7,000 pieces here, and there should be more than 10,000 pieces paid by scanning the code."
Xiao Yumei has been engaged in beef and mutton business for more than 30 years, and has been in Yangliuwan farmers’ market for nearly 17 years. Four years ago, the transformation of Yangliuwan Xingfuli Farmers’ Market was completed. She was optimistic about the business here, invested money when bidding, and got the top position near the Xiaojing rest area at the front end of the East Gate Corridor.
"In the first two years of transformation, many people knew about the farmers’ market in Yangliuwan Happiness, and they all came here to punch in, which brought me a wave of business. I am right in Yangliuwan, and I am prosperous here. " Xiao Yumei is quite satisfied.
Another "conspicuous bag" of the farmers’ market in Happiness in Yangliuwan is "Old Wang Bai Chicken". The stall owner, Lao Wang, can cook more than 20 white-cut chickens a day. One white-cut chicken is about 5 kg, and it sells for one kg in 32 yuan. It was sold out before 10 am on the day of the interview. "If it is a holiday, it will be sold out at 8 o’clock in the morning." Lao Wang is a little proud.
Because it sells cooked food, the operating rooms of "Old Wang Bai Chicken" are all separated by glass, and the air conditioner inside shows 25 degrees Celsius, so "three defenses" and "three whites" are in place. "I’ve been making boiled chicken for 14 years, and it tastes authentic in Jiaxing." Lao Wang said, "After the market is transformed, everything is comfortable, and doing business here is always accented."
After the completion of the transformation, aquatic products have become the characteristics of the farmers’ market in Yangliuwan Happiness. The most conspicuous position in the market is the aquatic product booth at the east gate. At eleven o’clock in the morning, there were only four "disabled soldiers" left in a big red basin. In addition to setting up a stall here, the stall owner also supplies other food markets, and it is also fresh and cheap. When she was about to interview, she shook her hand at the reporter: "Wait for me, I’ll go to the bathroom first, and I haven’t stopped all morning."
Waiting for her gap, the reporter went to see the passenger flow registration system in the farmer’s market. The system showed that by 11 am, the passenger flow in the farmer’s market had exceeded 5,000. Wang Huiliang, head of the farmer’s market, said: "It is normal to have more than 5,000 people on weekends, and we usually have more than 4,000 people."
The market is rejuvenating and people’s livelihood is seeing feelings.
Every farmer’s market has one kind or another "conspicuous bag". For example, the pork stalls and vegetable self-produced and self-sold stalls in xincheng town Farmers’ Market in Xiuzhou District have driven the annual operating income of the market to exceed 100 million yuan; The seafood stalls at the New Farmers’ Market in the Economic Development Zone of Jiaxing are hot for holiday king crabs, and the fish platter makes people shine. An egg stall in the neighborhood center of Xingfuli, Lingtang Road, sells more than 20 varieties of eggs …
These online celebrity products and online celebrity stalls with management ideas, quality awareness and persistence in sustainable management can continuously attract customers and brand the farmers’ market with fresh, cheap and distinctive dishes.
During the transformation and upgrading of this round of farmers’ market, market operators invariably choose to support these excellent booths and enlarge the booth area so that they can display them. Yangliuwan Xingfuli Farmers’ Market has been reduced from more than 300 booths before the transformation to 89 booths at present, and it has been fully rented. Changxin farmers’ market also takes the route of "big stalls", which makes the whole market more stretched and transparent.
The original intention of the transformation and upgrading of the farmers’ market is to make people feel more at ease and comfortable in buying food. In the final analysis, it is necessary to implement the daily operation and benign service of business households and make people fall in love with buying food. After the transformation is completed, the market business will be better than before, and the transformation will be successful, and the hot and exquisite fireworks will be there.
This exquisite fireworks gas comes from the high standard, high starting point and high level of this round of farmer’s market transformation and upgrading. Different from the previous minor repairs, this round of farmer’s market transformation and upgrading has greatly improved the overall software and hardware facilities in accordance with the requirements of star-rated farmer’s market by means of reloading and reappearing.
Jiang Xiongwei, director of the Market Management Department of Jiaxing Municipal Market Supervision Bureau, told the reporter that just taking the renovation and upgrading of 29 farmers’ markets at the city level this year as an example, the total capital investment of all parties has exceeded 600 million yuan. "Market operators also have a strong willingness to transform, and they are conceptually aware of the sense of crisis that they will be eliminated if they do not change."
After this round of transformation and upgrading, the face of the farmer’s market has changed, which is obvious to all and well-known. "The food market is like a supermarket" has become a unified impression and unanimous evaluation of Jiaxing citizens on the farmers’ market around them.
Up to now, the average progress of the renovation and upgrading project of farmers’ markets in the city is 73.5%, including 52 in-situ renovation, 16 relocation and reconstruction, and 6 transformation and production conversion. A new batch of farmers’ markets in Happiness will be reloaded soon.
Buying food+full of happiness in life
Blowing air conditioners and selling vegetables, Xia Mingrong, a farmer’s market operator in Yangliuwan Happiness, said: "The electricity bill is a small sum of money, and it is well spent. When the environment is good, guests are willing to buy food and they are comfortable. "
After the renovation and upgrading of this round of farmers’ market is completed, people will find that the familiar market not only has a beautiful environment and complete facilities, but also has many "small fortunes" that are eye-catching and happy.
For example, it is particularly convenient to drive to Changxin Farmers Market to buy food. The market has been upgraded to the standard of five-star farmers’ market, including not only ground parking lots, but also underground parking lots, and the underground parking lots have elevators directly to the market.
In addition to excellent seafood and aquatic products, this market also has many kinds of pork, including high-end brand pork and cheap pork. There is even a flower booth introduced here, which allows you to buy food, meat, fruit and flowers at one time, which is of high quality.
The reporter noted that paying attention to the renovation and improvement of barrier-free facilities is a warm point in the renovation and upgrading of this round of farmers’ markets and has become a window of urban civilization.
In addition, small animals are also concerned. A number of farmers’ markets visited by the reporter have posted "no pets allowed" tips. On the day of the interview, the reporter met a couple at the Happy Li Farmers’ Market in Yangliuwan, and tied the dog to the post outside the security room of the market, so that the security brother could help him take care of it.
When market stalls are operated through electronic display screens, electronic price tags and code scanning payment become "standard", and some markets begin to think about how to do customer interaction well.
For example, on the entrance screen of Xiuxin Farmers’ Market in Xiuzhou District, in addition to scrolling the pesticide residue detection results of various vegetables, the information of special dishes of the day is also published on the screen, which is convenient for customers to follow the map.
Insert wisdom wings to make it easier to buy food. In terms of the construction of smart farmers’ markets, Haining is at the forefront of the city.
In February last year, Haining proposed to vigorously promote qualified and qualified farmers’ markets to implement "changing agriculture into supermarkets", explore the construction of a new urban farmers’ market with "new retail and smart farmers’ markets", realize the functions of "smart farmers+experiential canteen area+brand convenience store +App online convenient shopping", accelerate the application of smart management system in farmers’ markets, and build a management platform for background software (transaction database) of farmers’ markets. The digital system of "vegetable basket" has basically been established.
In the increasingly trendy farmers’ market, minor repairs and small supplements have made the public feel the "ancient warmth". Mending, repairing shoes, repairing umbrellas, matching keys, sharpening knives, sticking films on mobile phones, and cleaning range hoods … these convenience services that ordinary people need are still reserved in the farmers’ market. A special area for small repairs was set up on the second floor of Changxin Farmers’ Market. The area of Xingfuli Farmers’ Market in Lingtang Road is not large, but it still retains a booth for making and changing clothes, and a convenient booth for matching keys in a conspicuous position.
"Minor repairs are needed by the people; Needle thread brain is also a business. " Jiang Xiongwei said, "We advocate that the farmer’s market should keep small repairs and make up booths, which is also the meaning of improving the’ quarter-hour convenience service circle’."
The "small fortunate" of the farmer’s market is also reflected in the integration of community services and cultural facilities into the farmer’s market and the completion of the "food market+"article, which has become a warm color for the transformation and upgrading of the farmer’s market this round. It is nothing new to walk the baby upstairs in the market, to participate in community cultural and sports activities in the market and even to have tea, walk and chat in the garden upstairs in the market.
When the farmer’s market is becoming more and more fashionable, diversified and capable, the action of buying food is used to connect the convenience life circle in series, which reflects the "happy life" in the farmer’s market and also embodies the governance wisdom of "politics for the people".