"online celebrity" quinoa under food security: It has the potential to become a new staple food.

  In recent years, quinoa has been labeled as "slimming" and "healthy" and has become a popular food in online celebrity. In fact, not only the nutritional value, but also the economic and ecological benefits of quinoa are of extraordinary strategic significance in the long run.

  Quinoa, which originated in the Andes of South America, has been settled in China for 35 years. Because of its excellent characteristics, many professionals think it has the "potential" to become a new staple food in the future.

  Kambuzhaxi, a professor at Tibet Agriculture and Animal Husbandry College, has been engaged in plateau quinoa research for more than 30 years. He told the First Financial Reporter that quinoa is a "golden grain" specially recommended by FAO, and the only single plant can meet all the basic nutritional needs of the human body. It will play an important role in eliminating hunger, malnutrition and poverty. In addition, it has natural stress tolerance (saline-alkali resistance, drought resistance, low temperature resistance and barren resistance), and can be planted on a large number of marginal lands to alleviate the pressure of ecological damage caused by grain production increase. These advantages are enough to make policy makers look at it differently.

  From introduction experiment to industrial planting

  In 1985, Bolivia, located in South America, gave quinoa to China as a national gift. Therefore, China became one of the first countries in the world to introduce and grow quinoa from South America, and the first area in China was Xizang Autonomous Region.

  Gombuzhaxi said that quinoa originated from Lake Titicaca in the Andes of South America, which is located on the Keao Plateau, with an altitude of more than 3,800 meters, close to that of the Qinghai-Tibet Plateau. The two places belong to the plateau climate, and the geographical environment is almost the same, with little rain and cool, which is suitable for the introduction of quinoa. "There are many barren soils in the Qinghai-Tibet Plateau, and quinoa is an ideal crop that can be widely promoted."

  In 1987, Kampot Tashi came into contact with quinoa seeds and began to try to introduce quinoa. Subsequently, a small-scale trial planting in Tibet was successful.

  Before the industrial planting of quinoa, it was a silence for more than 10 years. Gombuzhaxi explained: "After the successful trial planting in Tibet, limited transportation conditions, low consumption level and insufficient understanding of quinoa are not enough to support the industrialization of quinoa."

  However, during this period, Wu Xiangyun, whose WeChat name is "King of Quinoa" and who is called "Uncle Chenopodium", chose to try planting quinoa many times, and finally succeeded in breeding in Hengshan Mountain in Shanxi Province in 2010. Subsequently, he tried to plant quinoa in the village of Shupo Township, Jingle County, Shanxi Province, and achieved good results. Wu Xiangyun has thus become "the first person to plant quinoa industrially in China".

  Wu Xiangyun said that his major and industry are all related to agriculture. In November 1993, he began to pay attention to quinoa under the influence of an article on the all-round research of quinoa by NASA. Later, he discovered that the world’s top 500 food companies, such as Nestle and General Mills, were all involved in the research and production of quinoa products. After many international visits and interviews with many quinoa experts, Wu Xiangyun strengthened his confidence in promoting the market-oriented cultivation of quinoa in China and established Shanxi Jiaqi Agricultural Science and Technology Co., Ltd.

  Wu Xiangyun told the First Financial Reporter that the most crucial step in the industrialization of quinoa is to cultivate suitable varieties. From 2008 to 2011, their work was mainly carried out around selection, breeding and exploring planting techniques. After the successful trial planting, we began to try large-scale planting.

  Due to the pioneering of quinoa industrial planting and the strong support and promotion of Jingle county government, in 2013, the total planting scale of quinoa in Jingle county was expanded to 10,000 mu. In the ranking of non-native planting area in the world, Jingle county ranked second only to the United States and became the third largest quinoa planting base in the world. In August of the same year, Jingle County was awarded the title of "Hometown of Quinoa in China" by the Flower and Food Professional Committee of China Food Industry Association.

  More and more attention is paid to quinoa internationally, and it is regarded as "super food". In December 2011, the United Nations General Assembly passed a resolution to designate 2013 as the "International Year of Quinoa", aiming to draw the world’s attention to the role that the biodiversity and nutritional value of quinoa can play in providing food and nutritional security and eradicating poverty.

  The development momentum of quinoa industry is getting stronger and stronger.

  After the "International Year of Quinoa", quinoa has also attracted the attention of mainstream international scientists, and the basic biological research on quinoa has really begun. In China, the fans of quinoa have gradually increased, and the industrial development momentum has become more and more fierce. More than 20 provinces in China have carried out quinoa experiments and planting.

  According to the statistics of Quinoa Professional Committee of China Crop Society, since 2013, the planting area of quinoa in China has increased at an average annual rate of more than 30%. At present, the total planting area of quinoa in China is about 200 thousand mu.

  During the trial planting in these years, quinoa has also successfully moved from high altitude to plain. Due to the great improvement of growth conditions, some quinoa varieties with active growth can realize double cropping and continuous cropping in one year.

  From March to November, 2019, Shanghai Plant Stress Biology Research Center of China Academy of Sciences carried out the introduction, demonstration planting and variety selection of quinoa in Kashgar, Xinjiang, which successfully realized the planting of quinoa in the arid Gobi desert at low altitude for the first time, and also realized it twice a year in China for the first time. Through spring sowing and summer sowing, the yield per mu was nearly 1,000 kg.

  At the same time, the market demand of quinoa is strong, which also greatly promotes the production and processing of quinoa. In July 2015, the former State Grain Bureau issued the first quality standard of quinoa rice in China, LS/T 3245-2015, which can provide quality control basis for the production of quinoa rice and help to promote the orderly development of processed ingredients of quinoa rice.

  In addition, the application prospect of quinoa in China is not only edible, but also used for industrial development, such as lipstick, shampoo, body lotion and other cosmetic raw materials. The saponins in quinoa have a wide range of pharmacological and biological activities, which can be used as natural sweeteners, flavor enhancers and antioxidants, and will also play an important role in agriculture, medicine and other fields.

  In order to meet the domestic market demand, China has also liberalized the import of quinoa from the country of origin. On July 16, 2019, the General Administration of Customs issued Announcement No.120 of 2019 — — Announcement on Inspection and Quarantine Requirements for Imported Quinoa from Peru. Since the date of the announcement, it is allowed to import quinoa grains (including peeled quinoa seeds, quinoa powder and quinoa cereal) grown and processed in Peru.

  Significance of quinoa in the context of food security

  In recent years, quinoa has been highly praised for its "health" and "weight loss". Under the impact of new media propaganda, Ren Changyan, general manager of Shanghai Minlong Industrial Co., Ltd. (hereinafter referred to as "Minlong Industry") also came into contact with quinoa.

  Although it is only in the last two or three years, Ren Changyan found that this industry has developed rapidly. Based on her keen intuition in the food processing industry for many years, she believes that there should be great room for future development of quinoa. As Minlong Industry actively responded to the call for aid to Xinjiang in 2010 and participated in Shanghai’s counterpart aid to Xinjiang, it was the first batch of Shanghai enterprises to help Xinjiang settle in Kashgar. When the quinoa project was demonstrated and planted in Kashgar in 2019, Ren Changyan became interested.

  She said that as a Shanghai enterprise that has invested in Kashgar for 10 years, Minlong Industry has the ability and is willing to do a good job in deep processing of quinoa. At present, enterprises are developing new quinoa products such as light meal powder and energy bar.

  The motivation for food enterprises to actively participate in the field of deep processing stems from the characteristics of quinoa itself and the market value of quinoa products. Quinoa seed can meet the basic nutritional needs of adults, and has a long-term and significant effect on improving the nutritional and health status of the population in poor areas. It is also a good food source for the elderly, diabetics, fitness and gluten-sensitive people. However, because the global output of quinoa is far from meeting the demand, the price of raw grain of quinoa is more than 10 times that of wheat in the current international market.

  The selection of the above-mentioned quinoa project for trial planting in Kashgar is of great strategic significance for ensuring national food security and ecological security.

  Zhu Jiankang, director of Shanghai Plant Stress Biology Research Center of China Academy of Sciences and academician of American Academy of Sciences, said in an exclusive interview with CBN reporter that quinoa contains high protein and balanced nutrition, which is comparable to meat, eggs and milk in terms of protein content and quality. If people can ingest more protein from quinoa crops, the demand for meat, eggs and milk will be reduced accordingly, thus slowing down the import of foreign soybeans and soybean meal, and the path of transforming protein through aquaculture is obviously inefficient. From the point of view of providing protein, although quinoa is only a special minority crop at present, the domestic planting area is less than 200,000 mu, but from the perspective of its development momentum, it still has great potential.

  He said: "I believe quinoa will become a new staple food variety in the future, but at present, there is still a long way to go." Moreover, for the two kinds of rations, wheat and rice, the people have formed corresponding eating habits for many years and have certain dependence. Quinoa will not completely replace a staple food, but only partially. "

  Zhang Hui, a part-time researcher at the Shanghai Plant Stress Biology Research Center of China Academy of Sciences, told the First Financial Reporter that quinoa has remarkable stress tolerance, so it can cultivate suitable varieties in saline-alkali land and arid and semi-arid areas, and then use a lot of marginal land for planting, which is equivalent to increasing the available arable land in disguise. At the same time, planting Chenopodium album saves a lot of fresh water resources, which is very rare for arid areas in northwest China. From the point of view of developing animal husbandry, the whole plant of quinoa has high protein content and good quality. As dry feed or silage, the effect of promoting milk production of cattle and sheep is not lower than other high-quality forage. If quinoa can be successfully introduced, its significance to food security will be limitless.

  At present, there are still bottlenecks in the industrialization of quinoa in China. For example, due to low output, prices remain high; In the process of planting, there is no herbicide available, so manual weeding is needed, which greatly increases the planting cost, and there is also a seasonal shortage of manpower. The supporting machinery needed for planting has not been well solved.

  But Wu Xiangyun also said that breeding is actually the fundamental way to solve these problems, especially resistance, yield and herbicide tolerance, which can be solved through breeding.

How did Ziguangge, a century-old shop, sell waste oil?

  CCTV News:These days, the hip-hop singer PG One has been criticized by Ziguangge, the official website of the Communist Youth League Central Committee, People’s Daily, CCTV News and other authoritative organizations because there are a lot of negative factors in her lyrics. Among them, Ziguangge even issued three Weibo articles in succession, criticizing PG One for drug-related, vulgar music and insulting women.

  Screenshot of Weibo Hot Search List

 

  Screenshot of PG One fan group chat circulating on the Internet (authenticity to be tested)

  On January 7th, it was revealed in Weibo that PG One fans mistakenly thought that Ziguangge was a hotel official micro, and they suspected that the hot search topic "Ziguangge gutter oil" wanted to destroy it. At the same time, searching for "Ziguangge" in Weibo, besides the first-ranked gutter oil, other topics include "selling incense burners", "marketing numbers" and "restaurants".

 

  After the "Ziguangge Waste Oil" was listed, Ziguangge Guanwei publicly responded in a humorous tone. "# Ziguangge Waste Oil # was hot searched? How to deal with this negative public opinion? The purple baby can only hide in the Ziguangge Hotel in the downstairs canteen and tremble. "

  According to the certification data of Ziguangge in Weibo, Ziguangge is a Weibo established by Ziguangge magazine of the Central Committee of the Communist Party of China State Organs Working Committee, which is an important party magazine of the State Council system. Obviously, as an authoritative media, Ziguangge has nothing to do with hotels.

  The reply from the official of Ziguangge, Microcomputer Zhi, triggered a network carnival. The major officials "practiced the party’s mass line education and practice activities, and truly came from the masses, went to the masses, and became one with the people!"

  According to media reports, hot search in Weibo has become an industrial chain, with the top three quotes in the hot search list ranging from 50,000 to 60,000 yuan. This further strengthens the suspicion that PG One fans buy hot search black Ziguangge. Some netizens even broke the news that PG One fans are launching crowdfunding, and each 50 yuan is preparing for the next round of action.

  The behavior of PG One fans suspected of buying hot search has attracted a lot of criticism, and netizens have accused fans of being distorted and losing their minds. Some netizens pointed out: "Everyone criticized PG One because they were worried that he would bring bad young people. Fans of PG One proved to the central media with practical actions that PG One did bring bad young people."

 

  However, the incident began to reverse on the afternoon of the 8 th. In response to the hot search behavior, Weibo officially responded publicly, saying "‘ Ziguangge waste oil ’ I didn’t go to the hot search list yesterday! " Weibo said that the word began to be searched by users at 19:30 on the 7th. In the normal search volume, only 3.26% of users paid attention to "Honghuahui PG_ONE", and the rest were enthusiastic participants of a large number of (onlookers) users, which led to the continuous rise of the popularity. It was displayed in the "real-time rising hotspot" at 20:42 and lasted for more than ten minutes. However, due to the lack of search volume, it failed to board the website. In other words, the "hot search list" of netizens’ screenshots is not the top "hot search list", but a "real-time rising hot spot", because the participation of onlookers led to an increase in heat, and later it did not go to the real hot search list.

  Weibo’s official response proves that the hot search on "Ziguangge Waste Oil" is not driven by PG One fans, but is caused by onlookers.

  In addition, Weibo also said that there are indeed promotions and advertisements on the hot search list, and advertisements are displayed with the word "recommendation" on the right side of the list. However, "Ziguangge gutter oil" cannot be purchased as a hot word. "Advertising also has a review mechanism, and it can only be used if it is legal and compliant."

  This practice of setting up a target and then criticizing it has naturally aroused the resentment of some netizens. Netizens began to reflect on the attack on PG One fans:

  In fact, if you only attack your own vertical target, it will only make the supporter more determined and attract some resentment from the neutral party. It is said that there is a way to whitewash the pink circle, that is, fans themselves add a little false black material and then overthrow it, which will make people who don’t know the truth think that all these black materials are false. This situation must not be what the masses of onlookers want to see.

  However, although the "Ziguangge gutter oil" incident is just the entertainment of onlookers, idolize, whose fans are blind and irrational, is still worthy of attention. From the "seeking for a hammer" of Joker Xue fans to the blind maintenance of PG One fans, the reality has proved that idolize, who is irrational, can not only help idols, but also harm idols and even lead the fire to himself. When our favorite idol does something wrong, we should support him to bear the due price, and then believe that he will turn over a new leaf instead of desperately defending him.

  Bacon said, "People think that their reason dominates words, but sometimes words dominate reason." Blind powder and brainless black are not desirable. Don’t give up the bottom line because of love or disgust! (Text/Huang Zuochun)

Hot Search: Will you speak out bravely when the truth is wrapped in interests?


Special feature of 1905 film network Directed, producer and starring, the film will be released nationwide this Friday (December 1st). Previously, this film won the "Most Expected Feature Film Award" at the 36th China Golden Rooster Award Domestic New Film Exhibition, which attracted much attention and expectation from the audience.



The film tells the story that the explosive articles created by Chen Miao (Zhou Dongyu), the editor-in-chief of the media, rushed to the hot search, but caused the female student of the party "bully" to jump off the building. However, a sexual assault case that was accidentally involved in the follow-up made Chen Miao’s partner He Yan (Song Yang) and investor Peng Yue (Justin) involved in it one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started.


Movies have greater social significance for the current media environment, because the media environment we are in is becoming more and more one-sided, and the fragmented truth replaces the complete truth. At the same time, everyone can speak, seemingly speaking every word independently, but it may also be inadvertently used as a gun.


Public opinion is reversed, and watching movies is like watching reality.


What is "public opinion reversal"? After the release of a news event, network public opinion broke out, new information emerged one after another, the wind direction of public opinion changed constantly, the personnel of the parties reversed, and so on. In the end, this news event disappeared in this post-truth era, making people unable to remember or remember the original appearance of the event.


Xin Yukun, the director, caught this frequent network phenomenon and showed the logical chain behind it to the audience. The film Hot Search tells a story of constant inversion with dramatic effect, and the inversion here is not in the sense of genre, but in the sense of public opinion topic.



The story revolves around Chen Miao (Zhou Dongyu), the editor-in-chief of the media. She is well versed in the traffic code in the Internet era. In order to gain fans and attract investment, she planned many explosive articles and concocted a topic of bullying on campus for girls, which caused the public to have a cyber storm about "bully" Zhang Xiaosui (ornaments), but indirectly led to Zhang Xiaosui’s suicide by jumping off a building.



At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. The "public opinion reversal" war behind the hot search began, and a group of self-media people relied on the power of words to confront the capital power.


As the beginning of the film, it has already pulled out a very complicated social reality, but the whole truth has to be reversed several times. From the fierce confrontation between characters, it seems that we can see the crisscross of "swords and shadows". In the confrontation of each word, there is no absolute truth, only rumors and truth are constantly intertwined, bringing waves of confrontation.



The best thing about Hot Search is that it deeply dissects the "public opinion reversal" that has become the norm in recent years, and puts the whole process of making hot search on the table to tell everyone why it is sometimes so difficult for victims to speak out.


The law of communication is used and the battlefield of public opinion is formed.


Seeing this film, many viewers will definitely think of the previous and recent Hong Kong drama "The News Queen" and other film and television works. In fact, they all have a common feature that they are concerned about media ethics. The difference of Hot Search is that it not only pays attention to cyber violence, but also pays attention to journalistic professional ethics. It tells a complete, vivid and intuitive story about how the media, especially the online media, affect the generation of public opinion and public opinion.


In the film, a large number of tactics implemented by Chen Miao in the field of public opinion use the propagation laws such as "agenda setting and silence spiral". Combined with the plot and context of the film, it can make the audience understand — — What rules have shaped the public opinion environment in our lives?


For example, Zhou Dongyu plays Chen Miao in the film. She mentioned a very important keyword called "agenda setting", which means that the media greatly enhanced the importance of a news event in the audience’s mind by reporting it intensively or continuously. Today, our media structure is also changing, and more and more reports on current hot spots have emerged from the media, which has improved the timeliness and diversity of news.



On the other hand, the "gatekeeper" mechanism of news has also been weakened to some extent. "Reporting" focuses on showing facts, while "commenting" focuses on showing opinions and leading public opinion. The journalism involved by non-professional organizations and non-professional journalists is gradually deviating from those basic journalistic ethics and professional ethics. It has become an indisputable fact that news rationality and responsibility are sidelined and news perspective is skewed in the new media situation.


In addition, there is the law of "silence spiral" that is often mentioned in the film. In general, "silence spiral" refers to the fact that one party’s silence makes the other party more and more powerful, which leads people to dare to be angry even if they are obviously unfair. Just as the "victim" Zhang Xiaosui’s mother kept her mouth shut about the truth about her daughter’s victimization because of her outdated concept, other victims were also silent at the beginning, and the powerful abusers also used the water army to bring rhythm online, making the victims at the bottom speechless.



However, with the continuous fermentation of public opinion, "anti-spiral silence" has also emerged. It is easier to be noticed that people who hold opinions contrary to public opinion, but their comments will make the people who hold public opinion defect. When a victim is willing to stand up and speak out, more and more people will stand up and speak out, which will condense into the power of public opinion storm. This is also the touching place of this film. Women help women, try their best to save each other and save themselves, and defend the truth and conscience of the world.



Guo Chaoren, the former president of Xinhua News Agency, once encouraged reporters in four words: "There are thousands of properties in the pen, there are disloyalty and treachery in the pen, there are rights and wrongs in the pen, and there are lives in the pen." These four sentences are still four proverbs in today’s media environment!


In today’s internet age, behind every hot search is a struggle for people’s attention, for attention, and for emotion and recognition. Unconsciously, ordinary people have become the targets of being used. The film Hot Search not only reveals the truth in the current new media environment, but also brings us some warnings: online public opinion can destroy a person, but fortunately, brave and sincere voice can also save the next person.