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The strongest lineup of ＂5 guns and 3 bombs＂ Great Wall pickups helped the Great Wall guns to become popular all over the world.

The 2021 Shanghai International Auto Show is drawing to a close, and there are too many moments for fans to remember deeply. Among them, the brand officer of the Great Wall Gun announced the next globalization strategy-"Let the Great Wall Gun become popular all over the world; By 2025, the global annual sales will exceed 500,000, making it the top three pickup truck brands in the world, which will undoubtedly leave a deep impression on the media and fans present. On the whole, this year’s auto show Great Wall pickup truck set up the strongest pickup truck carrier team on land with "5 guns and 3 bombs". Black bombs and brigade guns were pre-sold, and various and profound users created plans frequently, which made people sigh that Great Wall pickup truck did have the confidence and strength to realize the globalization strategy.

"Loading" off-road cultural black bomb pre-sale officially opened

At this year’s auto show, the black bomb made by Great Wall Gun and Yunliang refitting factory brand is a wild weapon really developed to meet the needs of cross-country groups, and it fundamentally solves the needs and pain points of cross-country players, which is of milestone significance to China’s cross-country culture and refitting standardization.

The black bomb is based on the off-road version of the Great Wall Gun. In terms of design, Yunliang used matte black paint, which gave the black bullet a stronger texture. The rough grille, with the brand LOGO, has higher recognition and stronger visual impact. In addition, orange is added to the front bumper, fog light area, wheel rim and other places to form a bright color contrast, which makes the black bullet more in line with the aesthetics of young users.

At the same time, the black bullet also uses a rear reinforcement spring, which can provide stronger support for the car body; Nitrogen shock absorber and reinforced alloy arm are selected to improve comfort and off-road performance; Moreover, by increasing the wading depth to 900mm, raising the suspension by 27mm, and putting a 12,000-pound winch in front, its ability to get out of trouble has been greatly improved.

Pre-sale of "loading" poems and distant travel guns

The traveling gun fully embodies the good attitude of "cross-country is life", which not only retains most functions of the RV, but also makes full use of the body space, ensuring the concise appearance of the vehicle, the lightness and good passability of the body, and fully meeting the various needs of users for camping, eating, living and playing outdoors anytime and anywhere.

It has all-aluminum rear compartment, push-pull roof tent, foldable metal bracket, adjustable balance support legs, outdoor shower room, oversized double bed and other devices, which can fully meet the comfort of users living outdoors; Equipped with car refrigerator, pull-out stove, combined washing sink, turnover expansion bin and other devices, can be transformed into a wilderness kitchen at any time, so that users can enjoy themselves outdoors; Finally, equipped with ARB side curtain, rear-mounted spare tire and strong off-road ability, the camping range is wider and users are more happy to play outdoors.

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Let’s "play" pickup trucks together to build a full-scene pickup truck life

Great Wall pickup truck continuously introduces new models, further enriches the product matrix, and gives users more choices. At the same time, it also adheres to the operation strategy of "playing with users" and creates a brand-new ecological circle of pickup truck culture in China.

At this year’s Shanghai Auto Show, Great Wall Gun released the "Cannonball Boy" fashion IP, which is used to connect brands and users, and realize the beautiful vision that Great Wall Gun and users really play together and share the cultural lifestyle of pickup trucks in the whole scene.

Ctrip, as the most influential travel platform in China, also reached a strategic cooperation with Great Wall pickup truck at this Shanghai Auto Show to create a "pickup truck camping road book" together, and will also launch a co-creation on Ctrip platform and the APP of controlling guns to bring users a more interesting new travel experience.

Write it at the end

Great Wall pickup truck constantly improves the product matrix, leads the whole scene pickup truck life, and creates a surprising experience for users. On the basis of ranking first in domestic and export sales for 23 consecutive years, and the cumulative number of global users exceeds 1.9 million, Great Wall pickup adheres to the strategic layout of global production, global R&D and global marketing, and accelerates the process of entering the overseas pickup market in an all-round way. In the future, it will compete with the top international pickup brands on the same stage, thus achieving the goal of entering the top three in the world!

LI, the best in history!

On the evening of November 9, LI announced its financial report for the third quarter of 2023. The company’s quarterly delivery volume and financial data both hit record highs, with operating profit and net profit of 2.34 billion yuan and 2.81 billion yuan respectively in the same period, achieving four consecutive quarters of profit. As of September 30th, the accumulated revenue of LI in 2023 was 82.12 billion yuan. According to the current development trend, it is within sight to achieve the goal of 100 billion revenue by the end of the year.

For the next development, Li Xiang, Chairman and CEO of LI, said at the performance exchange meeting in the third quarter of 2023 that night that in October, Changzhou manufacturing base in LI completed the capacity upgrade, preparing for the fourth quarter production climbing. In the aspect of supply chain management, the bottleneck of spare parts supply is constantly broken by optimizing management strategy, upgrading management process and strengthening efficient cooperation with suppliers. It is estimated that the total delivery volume of the company will reach 125,000 to 128,000 units in the fourth quarter.

The performance is the best in history

According to the financial report, in the third quarter of 2023, LI delivered 105,108 vehicles, up by 296.3% year-on-year. In this quarter, it won the first place in SUV models and new energy vehicles with a price of over 300,000 yuan.

Image source: LI Financial Report

With the intensification of competition in the domestic new energy vehicle market, the market share of head enterprises has been increasing. In the third quarter of this year, the penetration rate of LI in the new energy vehicle market of over 200,000 yuan reached 15.4%, an increase of 4.5 percentage points over the first quarter.

"I believe that the continued strong sales performance of the ideal L series and the delivery of new pure electric vehicles next year will support LI to further replace traditional fuel vehicles on a large scale in 2024." Li wants to say.

Image source: LI Financial Report

Strong market demand boosted LI’s revenue growth. In the third quarter of this year, the company achieved revenue of 34.68 billion yuan, a year-on-year increase of 271.2%. In the same period, the company’s operating profit and net profit were 2.34 billion yuan and 2.81 billion yuan respectively. The above quarterly delivery volume and financial data are all the best in history.

It is worth noting that LI’s cost has been continuously reduced, with a gross profit margin of 22.0% in the third quarter. In addition, the free cash flow is 13.22 billion yuan. At the end of the third quarter, the company’s cash reserve reached 88.52 billion yuan, which also effectively guaranteed LI’s long-term investment in R&D and new product layout.

In terms of R&D, LI’s R&D expenditure in the third quarter was 2.82 billion yuan, a year-on-year increase of 56.1%. LI said that the increase in R&D expenses will further expand the scale of R&D talents, expand the product matrix and enhance the R&D innovation capability. Based on the "dual-energy strategy", the company promotes the technical layout of extended-range electric, high-voltage pure electric, intelligent driving, intelligent space, system research and development and forward-looking research and development.

It is expected to maintain a high growth rate.

LI also looked forward to the fourth quarter of 2023 in the financial report. The company’s delivery volume in the fourth quarter is expected to reach 125,000 to 128,000, an increase of 169.9% to 176.3% year-on-year; Revenue in the fourth quarter is expected to reach 38.46 billion yuan to 39.38 billion yuan, up 117.9% year-on-year to 123.1%. On this basis, it is a high probability that LI’s revenue will exceed 100 billion yuan this year.

A few days ago, LI disclosed the delivery data in October this year, showing that the company delivered 40,422 new cars that month, up 302.1% year-on-year, and the monthly delivery exceeded 40,000 vehicles for the first time.

"LI ushered in the moment of delivering more than 40,000 vehicles per month, marking the further improvement of the company’s organizational capabilities such as manufacturing, sales and service." Li Xiang said, "This is also the first time that China’s new car companies have reached this scale, and LI has entered a new cycle of accelerating large-scale development."

Li Xiang introduced that in the fourth quarter, LI will continue to accelerate the expansion of stores, aiming to have more than 400 stores covering 140 cities nationwide by the end of this year, so as to increase its market share in the new energy vehicle market in China.

Regarding the progress of the ideal MEGA concerned by the market, Li Xiang said at the performance exchange meeting that the ideal MEGA will be officially released in December this year, and the car will be exhibited in the store in January 2024 and delivered by users in February. "All our pure electric products must have" three important breakthroughs ",namely, the breakthrough in charging, the breakthrough in space and the breakthrough in modeling. All pure electric products in LI will adhere to these three important principles." Li wants to say.

Based on this, the ideal MEGA integrates the latest technological achievements of LI in the field of pure electricity, and carries out research and development and manufacturing according to the above-mentioned "three important breakthroughs".

Li Xiang also said that the company will continue to expand the construction of 5C high-voltage super charging network. Up to now, LI has built and operated 130 ideal super charging stations along the national expressway. By the end of this year, LI will have completed the construction of 300 high-speed super charging stations, covering the four economic belts of Beijing-Tianjin-Hebei, Yangtze River Delta, Greater Bay Area and Sichuan-Chongqing.

"In the future, we will speed up the laying of the ideal overcharge network, encrypt and cover the national high-speed network while promoting the layout of urban overcharge stations, and enhance the user’s full-scene recharge experience." Li wants to say.