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E-commerce platform cracking ＂pain point＂ is expected to open up the stock space of used cars.

　　In the first 10 months, the growth rate of used car trading volume was 14.3 percentage points higher than that of new car sales. From the development history of developed countries, the volume of used cars in the United States, Germany and other automobile countries has been more than twice that of new cars; On the other hand, the trading volume of used cars in China is still less than half of the sales volume of new cars, which fully shows the future development potential of China’s used car market. With the entry of e-commerce platform, problems such as integrity that hindered the development of used car market in the past are expected to be solved — —

　　While the new car market is weak, the used car market has ushered in spring. A few days ago, statistics from china automobile dealers association showed that the national second-hand car transaction volume was 1.267 million in October, up 7.3% year-on-year. In the first 10 months, a total of 11.853 million used cars were traded, up 4.6% year-on-year. The growth rate of used car trading volume was 14.3 percentage points higher than that of new car sales. Experts said that the used car market continued its good trend of "Golden September and Silver 10" in October, and the market prospect was promising.

　　The stock market will dominate.

　　The automobile industry has always been hailed as a "macroeconomic stabilizer", which not only plays an important role in upstream manufacturing, but also plays a significant role in downstream industries such as finance, insurance, maintenance, tourism and catering. Authoritative data show that the contribution rate of automobile consumption to the year-on-year growth rate of retail sales of social consumer goods can reach 20%. With the slowdown of new car consumption, promoting the circulation of used cars has become one of the important means to expand domestic demand.

　　It is understood that the world’s major automobile countries have a huge used car market far exceeding the sales of new cars. During the ten years from 1986 to 1996, the sales of new cars of the top 500 retailers in the United States decreased by 8.8%, but the sales of used cars increased by 40%. Since 1990, the annual transaction volume of used cars in the United States has been stable between 40 million and 45 million, which is about three times that of new cars. The average price of each used car is about $16,500. From this calculation, the annual used car market in the United States is about $600 billion to $700 billion.

　　In recent ten years, the volume of used cars in Germany has been more than twice that of new cars, and the ratio in South Korea and Japan is basically stable at 1.45∶1. At the same time, the penetration rate of German auto finance reached 76.7% in 2017.

　　From 2009 to 2018, the transaction volume of used cars in China increased from 3.8 million to 13.82 million, nearly tripling in 10 years, with a strong development momentum; However, compared with the sales of 28.1 million new cars in 2018, the transaction volume of used cars is still less than half of that of new cars, which shows that there is still much room for development in China’s used car market. In the past eight years, the compound annual growth rate of used car transactions has also exceeded 22%; It is estimated that the transaction volume of used cars is expected to exceed 1 trillion yuan this year.

　　The insiders believe that according to the development of automobile industry in developed countries and the increasing trend of new car ownership in China, there is still room for growth of automobile consumption in China in the future, but the growth rate will gradually slow down; The dominant force will shift from the incremental market dominated by new car sales to the stock market dominated by used car circulation.

　　Lack of integrity hinders the release of potential

　　In recent years, relevant departments have jointly issued favorable policies to encourage the consumption of used cars for many times, so as to stimulate the growth of market capacity and protect the development of the used car market from the policy level. A few days ago, the State Council issued "Guiding Opinions on Further Expanding and Upgrading Information Consumption to Release the Potential of Domestic Demand", which clearly put forward new formats and models to encourage the establishment of online and offline omni-channel and format-integrated experiential consumption scenarios, so as to effectively release market vitality and consumer demand. In addition, in promoting the circulation of used cars, the implementation of the policy of completely canceling the restrictions on the movement of used cars has also been mentioned many times, further stimulating the consumption of used cars from all aspects.

　　At present, if the owner wants to transfer the used car, there are roughly the following ways: First, transfer it to someone he knows, also known as "acquaintance transaction"; The second is to replace new cars through 4S stores; The third is the offline used car market transaction. Among them, because of the short transaction time and high proportion in the second-hand car market, the sale time and procedures are more convenient, which is the mainstream second-hand car trading method at present.

　　However, due to the uniqueness of used car products and the imperfect market supervision system and policy norms, the business philosophy, trading model and market environment are very backward. In the traditional offline second-hand car trading market, there are often some "black car dealers", and dishonest behaviors such as trading fraud, concealing car condition and profiteering are common, which not only damages consumers’ rights and interests, but also brings serious security risks to users and road traffic.

　　According to the statistics of china automobile dealers association, there are more than 150,000 used car dealers at present, and the average annual transaction volume of each car is less than 100. The fragmented transaction has seriously hindered the large-scale development of the industry. In addition, due to the asymmetric information between buyers and sellers and the lack of transparency in car condition and price, users have great distrust of traditional used car transactions, which seriously affects the overall reputation and reputation of the used car industry and the release of the potential of the used car market.

　　E-commerce platform cracks "pain points"

　　In recent years, the booming of second-hand car e-commerce has made it possible to break through the "bottleneck" of the above industries, which has boosted the accelerated development of China’s second-hand car market. Taking the second-hand car of melon seeds as an example, the new technologies, new formats and new models based on the platform economy have infiltrated and reconstructed the traditional industrial structure, and made efforts to solve the "pain points" of the industry and better protect the legitimate rights and interests of consumers. At the same time, the platform itself has also achieved rapid development.

　　Feng Hua, director of the Institute of Service Economy and Emerging Industries of Beijing Jiaotong University, believes that in the era of new Internet economy, automobile trading has entered a new stage of the development of platform economy, and the national unified second-hand car trading platform will inevitably rise rapidly. The industrial ecology formed on the basis of the platform, the leading enterprises in the industry are the organizers and leaders of the platform, which is meaningful to the standardization and innovation of the whole industry and will effectively promote the standardized and high-quality development of the used car market.

　　Feng Hua said that the Internet platform has the following promoting effects on the traditional used car industry. First, it promotes the transparency of the industry. Through the application of big data and artificial intelligence technology, Internet platform enterprises have built a trading mode with transparent vehicle conditions and standardized pricing. The second is to accelerate cross-regional automobile circulation. Internet can easily break the physical space restrictions, effectively gather vehicle sources, and build related infrastructure such as logistics and equipment, which can more effectively promote cross-regional automobile circulation. The third is to enhance the industrial value. Compared with the traditional second-hand car trading, the internet platform has transformed the second-hand car trading from low-frequency trading to high-frequency service by building and improving the ecological service chain, greatly improving quality and efficiency.

　　In addition, compared with traditional formats, Internet platforms have more incentive to strengthen their own responsibilities and protect consumers’ rights and interests. Xiong Bingwan, a researcher at the Institute of Future Rule of Law of Renmin University of China, said that platforms have market attributes, and platform operators should not only cultivate and operate the market, but also have the responsibility to carry out market supervision. For example, the platform should review the access of merchants, design the platform agreement, carry out credit management for settled merchants, deal with illegal behaviors of merchants, resolve consumer disputes, persuade bad merchants, and so on. In fact, the platform itself has the motivation and ability to play a self-regulatory role in platform affairs.

　　Experts said that the overall market size of the used car industry is huge. At present, the penetration rate of used car e-commerce in the whole used car industry is low, and it is still in the early stage of development, which has huge room for development. At present, China’s second-hand car market is in disorder, in fact, in the United States and Japan and other countries with mature second-hand car industry. In the future, with the gradual improvement of the second-hand car testing system and trading system, China’s second-hand car e-commerce and second-hand car market are also expected to mature.

Eight ministries and commissions jointly issued the ＂Opinions＂ to make rehabilitation medicine generate ＂great energy＂

　　A case of strabismus in children may be diagnosed as needing surgery, and may be corrected by rehabilitation training of eye muscles;

　　A case of habitual dislocation may be diagnosed as needing surgery and may be improved by ligament rehabilitation training;

　　A stroke patient, after thrombolysis or surgery, is likely to walk as before with seamless rehabilitation … …

　　"In the past, people thought that rehabilitation was care and care, and there was no technical content. Now they gradually realize that rehabilitation is a science." On June 20th, Wang Xiaoning, secretary-general of the China Association for Science and Technology’s Life Science Society Consortium, told the Science and Technology Daily reporter that good rehabilitation can significantly reduce the sequelae, and the most intuitive thing is to greatly reduce people’s pain and make people live with quality and dignity.

　　Since rehabilitation medicine has so much energy, we must pay more attention to the construction of healthy China. Recently, National Health Commission, the National Development and Reform Commission and other eight ministries and commissions jointly issued the Opinions on Accelerating the Development of Rehabilitation Medical Work (hereinafter referred to as the Opinions), requiring that by 2022, prefecture-level cities with 6 rehabilitation doctors per 100,000 population and more than 3 million people should set up at least one secondary and above rehabilitation hospital.

　　Start late and catch up.

　　"It was unimaginable in the past for patients in ICU to stand up with a special rehabilitation bed as soon as their vital signs were stable." Wang Xiaoning said that there was one thing in the past — — To save people’s lives, there is one more thing to think about now — — Activating anti-gravity muscle groups and realizing efficient recovery of body functions is called ultra-early rehabilitation.

　　Domestic high-level medical teams have been trying in this field, but they are still lagging behind and starting late in a wider range. The standardized training of rehabilitation medicine residents in rehabilitation medicine departments of some top hospitals began in 2004.

　　"Rehabilitation medical research in some developed countries, such as the United States and Japan, started earlier and has a systematic research and practice system that is connected and crossed with various medical sciences." Dong Yafeng, a professor at the University of Kansas School of Medicine in the United States, told the Science and Technology Daily reporter that, for example, after undergoing neurosurgery, the muscles began to shrink after lying in bed for a week and needed rehabilitation. Burn patients also needed special rehabilitation after undergoing escharectomy to recover to a greater extent … …

　　Because of this, the Opinions jointly issued by eight ministries and commissions twice mentioned multidisciplinary intersection, demanding that the multidisciplinary cooperation model between rehabilitation and clinic be gradually promoted. It can be seen that rehabilitation medicine is not an independent discipline. In order to "aim at the forefront" and strengthen the construction of rehabilitation medicine departments in rehabilitation hospitals and general hospitals, it is ideal to make rehabilitation medicine seamlessly connect with other medical disciplines, integrate into the consideration of the whole medical system, and achieve "throughout the whole process".

　　People are the core, and technology is the solution.

　　"Promoting the transformation of some first-class and second-class hospitals in areas rich in medical resources into rehabilitation hospitals" put forward in the Opinions has attracted much attention in the industry.

　　"It is structurally reasonable to let the first-and second-level hospitals undertake part of the later rehabilitation tasks and complement the top three hospitals." Wang Xiaoning said that because rehabilitation is characterized by a long period of time, beds will take up a lot if they are concentrated in large hospitals. Through this transformation, some patients will be diverted to primary and secondary hospitals, which will help to make overall use of existing resources.

　　In addition to hospital projects, it is still necessary to see that the training of talents in rehabilitation medicine is very insufficient. "In the past, general medical universities didn’t offer this major. Rehabilitation was considered as a school-running field for technical schools and specialties such as nursing and nursing, so talents in this field can be said to be extremely scarce." Wang Xiaoning said.

　　Therefore, in the "Opinions", the training of talents is taken as the main goal, and it is proposed to establish a professional team of rehabilitation medicine with reasonable quantity and excellent quality by 2022, and it is required to strengthen the capacity building of talents from three aspects: education, training and reserve.

　　"The current concept of personnel training and training should be innovative, and the training content should be more humanistic and detailed." Dong Yafeng believes that both disease rehabilitation and elderly rehabilitation need a long time to deal with each other, so cultural issues and living habits should be taken into account, including bedsore management and stool management, which are very detailed issues, and training should be more targeted.

　　Remote information technology may bring convenience to this discipline that pays attention to "mentoring".

　　"There are very professional experts in the rehabilitation department of big hospitals, who can train grassroots talents by means of helping belts. Through remote video guidance, he can be like an instructor, and it will be a trend to remotely correct the standard of rehabilitation actions." Wang Xiaoning said.

It sells 300 million packs of tea in 6 years, with millions of fans. How does this tea brand make young people drink China tea？

Editor’s Note: This article comes from WeChat WeChat official account FBIF Food and Beverage Innovation (ID: Food Innovation), and is reproduced by Entrepreneurial State with authorization.

Speaking of drinking tea, what comes to mind is the tea in a thermos cup for middle-aged people, the tea in grandpa’s teapot, or the tea in a teahouse?

None of the above three seems to have anything to do with young people at present.

In the eyes of many young people, drinking tea is a "traditional" and "complicated" thing, not to mention developing the habit of drinking tea (excluding young people who love tea in Fujian and Guangdong).

Undoubtedly, young people are an important consumer group at present. The "New Consumption Trends in China" jointly published by Ali Research Institute and BCG Consulting mentioned that young customers have great consumption potential, which will drive 69% consumption growth in the next five years.

So it’s 2020. How far is it between China tea with thousands of years of history and young people?

Throughout the tea industry, compared with traditional retail tea, new tea drinks such as hi tea and Naixue tea are more concerned by young people. When young people pursue new tea, to some extent, the distance between young people and tea is closer.

But it also illustrates the pain point of China tea industry:New tea makes young people drink tea, but they don’t fall in love with tea and packaged tea.

Not long ago, we saw a packaged tea in the live broadcast room in Li Jiaqi, and sold 80,000 boxes in 3 minutes. So after a survey, this packaged tea brand named CHALI Chali has sold 300 million packs of tea for six years, with a daily sales volume of over 500,000 packs and tens of millions of fans.

CHALI tea products

Image source: CHALI Chali Tmall flagship store

This data is eye-catching in the packaging tea industry in China. This can’t help but make us think: do young people really don’t like tea? Or is China Tea not ready for young consumers? How does CHALI tea make young people drink China tea?

01 Who doesn’t love China tea or young people?

There is a question worth discussing: China tea and young people, who doesn’t love who?

The popularity of new tea can already be seen. The biggest difference between the so-called new tea and traditional milk tea is that the original leaf tea is used instead of tea powder as the tea base.

It is worth mentioning that Peng Xin, the founder of Naixue’s tea, once mentioned in a public speech that in 2019, the sales of Naixue’s sugar-free pure tea was higher than that of milk-covered tea [1].

This also answers the above questions from the side.In fact, it is not that young people don’t accept tea, but that tea doesn’t accept young people.

People have been drinking tea for thousands of years in China. In the eyes of many people,Drinking tea is a daily thing, and it is also a thing that needs attention.. For example, what temperature water is used, how to wash tea, what utensils are used to make tea, how to soak it, how many times to soak it, and so on.

From the classification of tea, China tea not only has six tea series, but also has a wide variety of categories from the origin. It must take time and energy to figure this out.

But for young people, if they are not really interested, it is generally difficult to take the initiative to learn these doorways of China tea.This sets a threshold for young consumers to drink tea: what kind of tea should I buy? What kind of tea suits me? How to soak?

So, "Instead of thinking about these doorways, just buy a cup of milk tea or coffee.. "-probably is the voice of many young people don’t drink tea.

There is still a problem in the current market of China tea, which sets a threshold for young consumers-the price issue.

In a survey of 2200 young people drinking tea conducted by Tea Life in WeChat official account, one question was "Do you think the better the tea, the more expensive it is?". The results show that both people under the age of 20 and people over the age of 35 believe that the better tea does not mean that it is more expensive, and there is also the possibility of business speculation. This shows thatYoung consumers think that there are some problems in the current tea market in China, such as chaotic and irregular prices.

Young people’s attitude towards tea prices.

Image source: Tea also lives

Now, after 90 or even 00, there is an obvious feature in consumption-paying attention to cost performance, not blindly pursuing high or cheap prices, but seeing whether the price and experience match..

For young people, there are many kinds of tea itself, but the same variety has a large price range, so it is difficult for them to accurately distinguish whether the product matches the price.

From the cost performance, we can talk about products. At present, the retail tea in China is mainly bulk tea. It’s not that young people don’t like to drink loose tea, butBulk tea often has uneven quality.And young people have always been particular about product quality. Secondly, to buy bulk tea, if you want to try a variety of tea, you have to buy multiple packages/cans, which is costly.

The product innovation of retail tea is also a problem, such asFew enterprises try to match tea according to young people’s preferences.There are also homogenization problems in the varieties of fruit tea and herb tea.

Packaging is also one of the reasons why young people don’t choose tea, orAt present, young people are rarely considered in the packaging design of tea industry.. In the era of Yan value, young people have a unique taste in product packaging design, and good-looking, tonal and fashionable are all complaints. However, at present, many tea packaging does not cater to the aesthetics of young people, and still maintains the traditional design style.

How can we let young people buy if they can’t even poke the packaging?

Product problems can be attributed to the basic status quo of the whole tea industry.

One isThe level of industrialization is not highIn many places, tea enterprises are still in the form of small-scale peasant economy, and the production mode is workshop-style. From picking to making tea, the degree of human participation is high, which brings problems such as high production cost, low resource utilization rate and low efficiency of production and processing.

The second isLow degree of standardization.Product standardization is not only reflected in the form of prefabricated packaging, but also in the standardization of planting and production, transportation and storage, as well as the standardization of taste and flavor. Without standardization, how to ensure the quality of each piece of tea is consistent?

The third isSupply chain problem. The common full supply chain mode is that growers provide tea raw materials to processors, and processors (including packaging) sell them to consumers in wholesale and retail modes. Few enterprises can cover the whole supply chain. If there is no full supply chain model, it is very likely that downstream demand will be strong, upstream production will not keep up, or upstream overcapacity and downstream inventory backlog will occur.

At present, many people still rely on friends’ recommendation to buy tea, or go to a tea shop to try it.Brand is not the primary factor for consumers to choose.

This is because the branding of tea in China is not enough. There are several reasons: first, some varieties are limited by the origin and production capacity, and the brand development is also limited; Second, because many brand employees, most of them used to be traditional tea gardens or teahouses, lack experience in making modern consumer goods.

There are fewer brands, and there are fewer brands for young people.

When young people can’t tell the difference between good and bad tea and the price of tea, brand means quality.. Therefore, the lack of brands is also one of the manifestations that the tea industry does not accept young people.

02

On average, 500,000 packs of tea are sold every day. How can "young people fall in love with drinking tea" in tea?

These four problems in the tea industry can easily shut young people out.

CHALI Tea, which sells 500,000 packs of tea per day and 6 packs of tea per second, hopes to try to solve these problems from the aspects of products, supply chain and brand, so as to make young people fall in love with China tea.

It is worth mentioning that slogan in CHALI tea is "BE A TEA FAN (this generation fell in love with this bag.）”。 This generation is young people, and this bag refers to teabags. CHALI Tea takes letting young people fall in love with China Tea as the core of the brand.

In the first step, CHALI tea chooses to use teabags to cut into the track where young people drink tea, and its core product is the original leaf triangle teabag.

Teabag originated in the west. Since Lipton entered China in 1992, teabag has opened the China market.

Nowadays, teabags have become an important part of tea consumption in the world. As far as the proportion of tea bag consumption in the total consumption of tea products is concerned, the world average level is 23.5%, and the consumption of tea bags in developed countries in Europe and America is obviously higher than the world average level, 80% in Europe and 90% in the United States and Britain [2].

CHALI tea triangle teabag

Image source: CHALI Chali Tmall flagship store

By contrast,The consumption level of teabags in China is only 4%.. According to the 2016 China Tea Bag Market Research Report released by Ai Media Consulting, the size of China’s tea bag market in 2016 was about 6 billion.It is estimated that by 2020, it will exceed 35 billion yuan., the market potential is huge [2].

Compared with the traditional bulk tea in China, teabags are more convenient and simple to drink, and only need to add water, which lowers the threshold for young consumers to drink tea and makes them feel that drinking tea itself is not complicated. At the same time, the convenience of teabags brings the diversity of consumption scenes.

Teabags in CHALI tea, for example, have different combinations of flavors, which reduces the cost for young consumers to try different kinds of tea.

Young consumers pay attention to the quality of tea, and the most intuitive expression is whether it is good or not.. In an interview with FBIF, CHALI Tea said that "delicious" is an important standard for the research and development of products in CHALI Tea.

In order to meet this standard, if the international evaluation standard of CTC red broken tea bags is far from meeting the needs of consumers, CHALI Tea has established a unique "CFDS four senses evaluation system", which controls the quality through smell, taste, feeling and vision, and each sense will be further divided into more than five evaluation standards. It can be said that each model will stand the 21-fold test.

Illustration packaging in CHALI tea

Image source: CHALI Chali Tmall flagship store

In terms of products, the core product of CHALI tea is the original leaf triangle tea bag, which includes three kinds of fruit tea, scented tea and health tea. Peach Oolong in fruit tea is especially popular among young people, and it is the best-selling product in its Tmall flagship store, with a monthly sales of 70,000+. In the buyer’s evaluation, many consumers said that "you can smell the aroma of peaches when you open them", "the combination of peaches and oolong tastes just right", "you can see clear peach particles and complete tea", "high value" and "easy to brew".

CHALI tea peach oolong

Image source: CHALI Chali Tmall flagship store

As mentioned above, China tea faces the problem of standardization, and the solution in CHALI tea is to establish a grading system. The standardized grading system in CHALI tea includes tea garden grading, picking grading, making grading, finishing grading and tea grading.

Teabag is actually a way to solve the problem of low standardization and industrialization of tea industry.. The shape of teabags determines that they depend on machine processing, and the promotion of industrialization also means that standards need to be established. In CHALI Tea, six famous teas in China are used to complete a teabag in 33 processes, and the establishment of teabag industry standards is explored.

On the issue of supply chain, CHALI Tea hopesCreate a flexible supply chain with sufficient capacity and comprehensive channels..

The upstream of the supply chain is divided into tea planting, R&D and production. CHALI Tea has 7 tea garden bases in China, and the tea is directly supplied from the producing area. In research and development, we have jointly established a national food and beverage research institute with Otsuka Food in Shanghai and a CHALI tea laboratory with the Tea Research Institute of Guangdong Academy of Agricultural Sciences. The Nansha headquarters base in CHALI Tea House covers the trinity of production center, R&D center and International Tea College.

Base of CHALI tea garden

Image source: official website in CHALI Tea

In the middle and lower reaches of the channel, CHALI tea has formed a channel network combining B-end and C-end:Online whole network sales, B-end big customers, supermarkets+convenience stores, retail experience stores..

At present, CHALI Tea has settled in 10 B2C online platforms such as Tmall, JD.COM, Youzanwei Mall and Xiaohongshu. Last year’s Double Eleven, CHALI Tea was listed as the Tmall Food Million Club, ranking first in herb tea category for four consecutive years. In B2B, CHALI Tea has expanded to hotels, airlines, tourism and corporate office channels.

New retail is an important layout in CHALI tea in recent years. CHALI Tea Store has opened retail tea experience stores in Guangzhou, Changsha, Wuhan and Hong Kong to let more young people contact CHALI Tea Store. The day before yesterday, the tenth store in CHALI Tea was officially opened in Chongqing. In addition, CHALI Tea also has Tmall Smart Store and JD.COM Digital Store.

CHALI Cha Li Chongqing Store Opened

Image source: CHALI Tea Official Weibo

These channels are closer to the daily consumption habits of young people than the traditional sales channels of China tea, such as teahouses, tea shops or brand tea shops.

Young people are most interested in marketing for FMCG. CHALI Tea uses popular "tricks" that young people like in brand building and marketing. I hope.Gradually change the stereotype of many young people about the "tradition" of China tea.

For example, the figure in CHALI Tea appeared in the live broadcast of Li Jiaqi. CHALI tea told FBIF,Live broadcast development to seize virtual shelvesBoth traditional e-commerce companies such as Taobao and JD.COM, social e-commerce companies in Pinduoduo, and entertainment e-commerce companies in Tik Tok and Aauto Quicker are traffic portals for young people, covering people in first-and second-tier cities and people in third-and fourth-tier cities.

CHALI tea appeared in the live broadcast room of Li Jiaqi.

Image source: Taobao live screenshot

In addition, CHALI Tea has cooperated with many brands, such as Southern Weekend, Shuke, Marubi, Lamian Noodles Shuo and other cross-border brands. Last year, we also launched a joint customized Tea bag with Black Tea Bejian Toothpaste, and launched a challenge activity of "Tea takes a small mood" in Tik Tok, with a total of 130 million plays.

CHALI chali x black chabeijian custom-made tea bag

Image source: CHALI Tea Official Weibo

CHALI Tea also co-branded the popular movie IP, for example, it once launched a customized suit of the movie to the sky kingdom and Better Days.

From making teabags, retail system and brand marketing in CHALI tea, we can see that the style of CHALI tea is to make China tea into fast-moving consumer goods. CHALI Tea also said in an interview with FBIF that,I hope CHALI Tea will become the leader of China tea fast-moving products, which is equivalent to Nestle in coffee.Use FMCG to promote the development of tea industry and capture young people.

03

How many reasons does it take for young people to fall in love with China tea?

CHALI tea provides a reference for the rejuvenation of China tea from a practical point of view, and we hope to make a conclusion: How many reasons do young people need to fall in love with China tea?

1, more convenient, more choices

The product is the key. The success of teabag is obvious whether it is in CHALI tea made in China or Lipton from abroad. In the past, consumers had the impression that tea bags were cheap and of poor quality, but now we see that tea bags are just a form that allows people to drink tea more quickly, without affecting the quality of tea.

Besides teabags, what other convenient tea categories may appear in the future?Tea with quantitative packagingIt is a direction, and it is only necessary to add water, without considering the steps of washing tea and how to brew it.

The taste of tea can also be innovated, but it mainly refers to blending tea. The taste of pure tea comes from quality assurance.

Some young people may not like to drink original tea, and mixed tea with fruity or floral fragrance is more attractive to them. Although there are too many fruit teas and herb tea on the market, there is still room for innovation.What kind of fruit, what kind of flowers and plants, and the proportion of matching can be improved by combining consumer research.You can also learn from foreign products.

2, more scenes, let young people drink tea can also become a habit.

Nowadays, when making fast-moving consumer goods, we all pay attention to the combination of "people and goods yard", and the proportion of scene consumption is increasing, which is also the place where China tea needs to make great efforts to innovate.

In a survey of 2200 young people drinking tea conducted by Tea Life in WeChat official account, they were asked the reasons why they didn’t like drinking tea. "It is inconvenient to drink at work and study" is one of the important reasons. This shows that young people have a demand for drinking tea, but the China tea in the market is lacking in this respect.

Investigation on the reasons why young people don’t like drinking tea.

Image source: Tea also lives

Scene consumption is first related to the category of tea, which has been mentioned above. In addition to teabags, instant tea is also the development direction of convenient tea drinking in the future.

Scene consumption focuses on the matching of products and scenes.. For example, the student party wants to drink some tea with remarkable refreshing effect when studying in class, and the working party wants to have some health-preserving tea at home on weekends. It is worth mentioning that CHALI Tea launched "Daily Tea" last year, focusing on drinking different teas at different times and in different scenes every day.Refresh yourself in the morning, relieve boredom after meals, and refresh yourself in the afternoon.Three bags a day and 21 bags a week are all in one box.

CHALI cha Li mei ri cha

Image source: CHALI Tea Official Weibo

The more subdivided the scene, the better it can meet people’s needs. At the same time,Over time, it can also cultivate young people’s habit of drinking China tea.

3. Tea culture can also be young.

Young people don’t drink tea, which is related to tea culture?

Maybe it does have something to do with it. The tea culture in China is extensive and profound. Although most young people don’t know much about it, they are at least in awe. This awe may have developed into a "stay at a respectful distance from China tea".

Looking at the current China tea, some brands will add traditional and illusory explanations such as "Zen" and "Tea Ceremony" to their products.It seems to promote tea culture, but in fact it has established a gap with young people..

The spread of tea culture needs the way of young people. For example, based on tea products, combine the big V that young people like to popularize tea knowledge and interact with young people’s communication methods.

It is worth mentioning that the cultivation of tea aesthetics is the key to the popularization of tea knowledge.. Q&A in Zhihu: "Is the reason why young people don’t drink tea a problem of product experience or cultural identity?" User Chen Jie’s answer points out the internal problems of the tea industry.

"There is a major called Tea Studies in China University, which has established a very complicated knowledge and culture system. However, due to the complexity of the research, practitioners gradually forget the lowest level of tea, that is, the aesthetic education on the taste of tea.Ignoring the cultivation process of the most intuitive sensory experience makes us fall in love with tea in the dimension of spiritual understanding, but unable to perceive tea from the perspective of physical aesthetics.. "

04

tag

Tea does not only mean tea ceremony and tea culture, but also a drink.Middle-aged people drink it, young people drink it, Chinese drinks it, foreigners drink it, the so-called middle class drinks it, and ordinary people drink it.

The problem of "making young people fall in love with China tea" that we are discussing today is not only that China tea industry wants to capture young consumers, but also in this process.Tea enterprises should make changes, solve the current problems and promote the development of tea in China.Let China tea go to the world.

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

Interview with Zhu Yanping： Movies need grounding gas, don’t be superstitious about New Year’s files.


Yen-Ping Chu

　　　 Movie network news(Photo/Report Group of Directors’ Summit in the Mainland, Taiwan and Hong Kong) The 11th Cross-Strait and Hong Kong Film Directors Seminar and the 2010 China Film Directors Annual Commendation Conference continued to be held in Sanya. On January 12th, Zhu Yanping, a Taiwan Province director who has been developing in the mainland in recent years, accepted an exclusive interview with Movie Network. He thought that both the box office and the word-of-mouth directed by himself and Xiaogang Feng failed because they collected too many Hollywood elements, but they didn’t meet the local flavor. He also laughed and said that he was not superstitious about New Year’s Eve.

Zhu Yanping said that Xiaogang Feng benefited him a lot and found the reason for the failure of "Thorn Ling".

　　　 Movie Network: As one of the earliest directors who cooperated with the mainland, your "stab mausoleum" has a miserable box office, but it has a good record, with a box office of over 100 million yuan. Have you already explored the tastes of mainland audiences?

　　　 Zhu Yanping: Actually, I was confused at one time. Today, I was suddenly enlightened by director Xiaogang Feng’s words. Xiaogang Feng said that all his films only included the elements of selling money in Hollywood, but only this film didn’t sell (money), and the same is true of the thorn mausoleum.

　　　 I think we should shoot Chinese’s own stuff. It’s a new attempt for me to put Hollywood elements into it. People don’t even think I shot it when they read The Thorn Mausoleum. Another important reason for the failure of The Thorn Mausoleum is the temporary advance of the schedule, which made it impossible for Jay Chou and Lin Chi-ling to promote it. This time, I adjusted a direction to shoot "Laughing Rivers and Lakes", and Zhao Benshan and I hit it off. Zhao Benshan has always wanted to find a director who can make comedies, and I have always wanted to find an actor who can perform comedies. We have a very happy cooperation.

　　　 Movie Network: The movie you directed is the Spring Festival, while "Thorn Ling" and "Laughing Jianghu" are both Chinese New Year movies. Is it because these two movies are easy to sell?

　　　 Zhu Yanping: Actually, personally, I don’t want to be on the Lunar New Year’s Eve. I don’t think it’s a good schedule, because the competition is too fierce, the military strategists are fighting for it, and everyone is beating their heads off. I made three movies in the mainland, basically in this schedule, which is really a bit unbearable.

　　　 I hope I can make a movie that will be shown in other slots, and I think the box office of 200 million yuan will definitely not run away. I think it’s normal to compete with two movies in a schedule, but it’s too tragic to compete with four movies in December. Just when you should be selling, the cinema schedule put you down, alas! I think the summer file and the eleventh file are also very good. Of course, at present, I am still in the exploratory stage, and I don’t know which schedule is the best.

Learning from Hollywood’s product placement, there is no trace of new people breaking files because the film is superstitious about "old people"

　　　 Movie Network: Xiaogang Feng has been criticized by the audience for too many product placement advertisements. What do you think of more and more product placement advertisements in movies?

　　　 Zhu Yanping: To be honest, product placement is necessary. A movie must take commercial factors into account. The more you invest in product placement, the more money you spend on making movies. I think it’s mainly about how to combine product placement with movies. For example, in Hollywood movies, there are more product placement than us, but no audience will count how many products have been placed. People won’t even notice this problem, so it’s very important to implant products without trace.

　　　 Movie Network: No matter in the Mainland, Hongkong or Taiwan Province, there is a problem that new actors are cut off at present. What do you think is the reason?

　　　 Zhu Yanping: It is true that young actors are cut off. Up to now, Hong Kong is still Louis Koo, Donnie Yen, the mainland is still Chen Kun, and so on. Relatively speaking, Taiwan Province is even better. Recently, there are Ehan Juan and Mark Chao. In fact, Taiwan Province has trained many film actors, including Shu Qi, Takeshi Kaneshiro, Lin Chi-ling, Jay Chou, etc. However, after these actors became popular, their prices soared, and Taiwan Province films could not afford them immediately because of low investment, so they went to the mainland to make blockbusters, which is also the sorrow of Taiwan Province film industry.


Zhu Yanping: Movies should be grounded.


Taiwan Province movies are small and beautiful, and the director doesn’t know how to spend money to go out, which is the biggest crux.

　　　 Movie Network: In your opinion, what is the urgent problem to be solved in Taiwan Province film industry at present?

　　　 Zhu Yanping: Taiwan Province’s films are small and beautiful, with an investment of about two or three million RMB. They are very creative and of high quality. I dare say that if there is only 2 million investment, no one can shoot better than director Taiwan Province. For example, the investment in a film in the mainland is often hundreds of millions of yuan, and if director Taiwan Province wants to get the money, he may not know how to spend it.

　　　 However, because the films are small and too localized, Taiwan Province films are mainly shown in China, and their influence in other places is relatively small. I think the urgent problem for Taiwan Province films is how to go abroad, at least in the whole Chinese-speaking region.

　　　 Film Network: At present, there are not many directors from Taiwan Province coming to the mainland to make films. Do you think there will be more cooperation between filmmakers from both sides of the strait in the future?

　　　 Zhu Yanping: Yes, I am the only director in Taiwan Province now. I am Depth Charge. I didn’t get much support when I filmed "The Thorn Mausoleum", but the Taiwan Province media coverage of "Laughing Jianghu" was overwhelming, and more and more Taiwan Province directors began to pay attention to cooperation with the mainland. I believe that more and more Taiwan Province directors will come to the mainland to film soon.

　　　 Movie Network: What do you think Taiwan Province’s director should do to film in the Mainland?

　　　 Zhu Yanping: Grounding gas (laughs)! For me, it’s not difficult to meet the local conditions in Taiwan Province, but it’s a bit difficult to meet those in the mainland. We need to know more about mainland culture, but I think the prospect is worth looking forward to. You see there are still language problems in Hong Kong and the Mainland, and Taiwan Province has an advantage in this respect, so I think director Taiwan Province will adapt faster!

Related links:

"Bona Night" was held, and directors from three places conspired to develop Chinese films.

Directors of the three places issued a "joint appeal" to reduce labor costs and improve the producer system.

If you don’t take the written examination of public institutions, you get 99. That’s the limit, and only the director’s daughter meets the requirements.

　　　　　 CCTV News:On December 25th, the City Appearance and Environmental Sanitation Administration of Tianxin District, Changsha City, Hunan Province openly recruited 8 administrators, but the scope of recruitment was marked as "children of cadres and workers, their families, relatives and friends". The unit involved responded that some of the wording of the recruitment announcement was inappropriate and would be revised without careful consideration.


　　　　　 In recent years, the phenomenon of "radish recruitment", "detouring into people" and "portraits of people" have emerged one after another in the recruitment of administrative institutions, with various patterns. A job recruitment is booked by some related households early, and they will enter every exam, while those who carefully prepare for the exam just go through the motions with these "radishes".

　　"The strongest recruitment" resembles "tailor-made"

　　"Full-time undergraduate graduates from ordinary universities, with foreign bachelor’s degree, major in international accounting, CET-4, Pingnan household registration, female, under the age of 25." This recruitment document, dubbed by netizens as "resume", was once an open recruitment notice of the charge bill management office under the Finance Bureau of Pingnan County, Ningde City, Fujian Province. As soon as this recruitment condition is met, the daughter of a director is left alone.

　　On November 11th, 2010, netizen "lifesummer" posted a recruitment notice in Tianya Community with the title of "Notice on Public Recruitment of Staff in County Toll Bill Management Office".

　　The first part of the announcement, "Recruitment Plan and Conditions", stipulated in detail: "Recruitment quota is 1. Full-time undergraduate graduates from ordinary colleges and universities, with a bachelor’s degree from abroad, major in international accounting, CET-4, Pingnan household registration, female, under the age of 25. " What is puzzling is that the announcement does not mention anything about the position of the staff to be recruited.

　　The announcement also said that if the number of applicants is equal to the planned number, the written test will be exempted and only interviews and assessments will be conducted. If the number of applicants exceeds the planned number, a written test is required before the interview. After employment, you should serve in this county for more than 5 years.

　　The staff of pingnan county Personnel Bureau said that in the recruitment of various departments in the county, it is rare to ask for a foreign bachelor’s degree, but the recruitment materials are provided by the employer, and the Personnel Bureau is only responsible for publishing them. The recruitment has ended, and the staff has arrived at the post. Because only one person signed up, according to the policy of "through train for undergraduates", she was directly hired without passing the examination.

　　It stirred up a thousand waves for a while. After learning the news about the recruitment of staff in the charge bill management office under the Finance Bureau of Pingnan County, Ningde, the Fujian Provincial Personnel Department immediately canceled the staff recruitment plan of the charge bill management office under the Finance Bureau of Pingnan County, and the hired personnel were disqualified.

　　In fact, the "radish recruitment" in Ningde, Fujian Province is by no means a case. The "tailor-made" recruitment tricks are not uncommon in various places, and the means of "inbreeding" in some units is constantly being refurbished.

　　The best candidate: 99 points for not signing up for the exam.

　　On the afternoon of May 11th, 2010, a post titled "Sanya Microfinance Guarantee Center Recruited Staff, Surprised People with 99 Scores in Administrative Ability Test" appeared in an online community. According to the post, in the examination for recruiters of Sanya Small Loan Guarantee Center, those who did not appear in the registration publicity list actually had written test scores and won the championship with 99 points.

　　It is understood that on April 8, 2010, Sanya Human Resources and Social Security Bureau posted on its website "Announcement on Recruitment of Staff in Sanya New Rural Endowment Insurance Service Center and Sanya Small Loan Guarantee Center" for Sanya students under the age of 30 to recruit staff. Among them, the guarantee center recruits four positions: financial management, computer management, legal post and comprehensive management, and the welfare benefits of the admitted personnel will be implemented in accordance with the standards of institutions with full financial allocation in Sanya.

　　Later, a reporter interviewed Sanya Social Security Bureau on this matter, and confirmed that the candidate Wen Yiting was the daughter of Wen Xiaolian, director of Sanya Social Security Bureau. Director Wen Xiaolian said that the exam was organized by Sanya Human Resources and Social Security Bureau, which is only a subordinate secondary bureau of Sanya Human Resources and Social Security Bureau, so it is impossible for him to interfere in the exam. He said that his daughter can get 99 points in this administrative professional ability test, which is entirely based on her own strength and ability.

　　In March 2011, Wen Xiaolian violated the discipline of organization and personnel, which caused serious social impact. He was dismissed as a member of the party group of the Municipal Human Resources and Social Security Bureau and removed from the post of director of the Sanya Social Insurance Bureau. He did not arrange a specific position and arranged a job according to the deputy director-level cadre of the Municipal Social Insurance Bureau.

　　Resume fraud detours into people.

　　In 2013, relatives of children of individual leading cadres in Jiangyong County, Hunan Province "detoured into people" incident is very typical.

　　According to the report, some county-level leading cadres in Jiangyong County forged the files of their children’s relatives working in other places, and then "transferred" them back to work in the administrative or public institutions of Jiangyong County, so as to avoid the unified recruitment that they should have participated in. The report also listed the names of six in-service county leaders and their relatives. Subsequently, the Jiangyong County Commission for Discipline Inspection announced the eviction of the relatives of seven leading cadres’ children after investigation, but did not mention whether it was "forging files" as reported.

　　According to the materials provided by Jiangyong County, all the seven people involved in the "detour entry" incident were transferred to Jiangyong County administrative institutions in the original unit without public recruitment, which was illegal entry.

　　According to the investigation, seven illegal editors have fraudulent resumes. For example, the party Liu, whose father is the former deputy magistrate of Jiangyong County Government. In 2012, Liu entered the Jiangyong County People’s Social Security Bureau, but the investigation team looked through his file and found that he worked in the talent exchange center of Xintian County People’s Social Security Bureau before the transfer. The file contained a full set of formal archival materials such as employment contract, resume and annual assessment. However, the investigation team could not find out the procedures for the establishment of his career in the original unit, and even the original unit did not know such a person at all.

　　At present, it is easy to find problems by putting them in this enterprise by means of’ radish recruitment’ and bypassing people. The means by which some unit leaders break the rules and enter people are more subtle. For example, the parents of the children on both sides are business leaders, and everyone helps each other’s children to enter the enterprise through’ radish recruitment’, and even helps each other to promote their positions. On the surface, there are perfect procedures for such cross-arrangements, and ordinary people can’t see the exchange of interests behind them, so it is difficult to be found and investigated.

　　In November this year, the Ministry of Human Resources and Social Security issued the "Regulations on Handling Violations of Discipline in Open Recruitment of Public Institutions" (hereinafter referred to as the "Regulations"), which clearly stipulated the violations of discipline in open recruitment of public institutions. The "Regulations" clarify that if a recruiting unit has one of the following acts in open recruitment, the competent department of a public institution or the comprehensive personnel management department of a public institution shall order it to make corrections within a time limit; If it fails to make corrections within the time limit, the directly responsible person in charge and other directly responsible personnel shall be punished according to law: (1) failing to approve (put on record) the recruitment plan according to the prescribed authority and procedures, and organizing open recruitment without authorization; (2) Setting directional or restrictive conditions unrelated to the post; (3) Failing to issue a recruitment announcement as required; (four) after the release of the recruitment announcement, the recruitment procedures, job conditions, the number of recruits, examination and inspection methods, etc. are changed without authorization; (5) Failing to conduct qualification examination according to the recruitment conditions; (6) failing to organize a medical examination as required; (seven) failing to publicize the list of persons to be employed in accordance with the provisions; (eight) other violations of discipline and discipline that should be ordered to correct.

Putin announced that he would deploy tactical nuclear weapons in Belarus, and the Pentagon and the White House responded quickly.

　　[Global Network Reporter Li Lushan] According to the Tass news agency, Russian President Vladimir Putin said earlier that Moscow decided to deploy its tactical nuclear weapons in Belarus at the request of Minsk. The Pentagon news department issued a statement on this matter on the 25th local time, saying that the US government has no intelligence information indicating that Russia has the intention to use nuclear weapons, and there is no reason to adjust the deployment of US nuclear forces.

　　According to the report, the White House also issued a similar written statement saying, "We have seen reports about Russia’s announcement of this news and will continue to pay attention. At present, we don’t see any reason for us to adjust our strategic nuclear posture, and there is no indication that Russia is preparing to use nuclear weapons. We are still committed to (maintaining and strengthening) NATO ‘ Collective defense ’ " .

　　According to the report, since Russia launched a special military operation in Ukraine, senior representatives of the US government have been repeating this statement and commenting on some Russian decisions related to nuclear weapons.

　　According to RIA Novosti, Russian President Vladimir Putin said that at the request of Belarusian President Lukashenko, Russia and Belarus have agreed to deploy tactical nuclear weapons on the territory of Belarus. Russia will start training relevant personnel on April 3, and will complete the construction of storage facilities for tactical nuclear weapons in Belarus before July 1. Putin said that Russia has helped Belarus to re-equip 10 fighter planes capable of carrying tactical nuclear weapons, and Russia has also transferred a certain number of iskander missile systems capable of carrying tactical nuclear warheads to Belarus. However, he did not disclose the specific time of deploying tactical nuclear weapons in Belarus.

　　Putin stressed that the above decision does not mean that Russia will hand over nuclear weapons to Belarus. He said that the United States has been deploying tactical nuclear weapons on the territory of its allies for decades, and Russia is doing the same thing as the United States and does not violate its commitment to non-proliferation of nuclear weapons.

Langfang FAW-Volkswagen CC is on sale! The latest offer is 169,900 yuan, only once.

[car home Langfang Preferential Promotion Channel] Recently, a wave of large-scale preferential activities has been ushered in in Langfang, with a maximum price reduction of 55,000 yuan, and the minimum starting price has dropped to 169,900 yuan. If you are considering buying FAW-Volkswagen CC, you may wish to seize this rare opportunity and strive for more discounts by clicking the "Check Car Price" button in the quotation form.

廊坊地区一汽-大众CC特价出售！最新报价16.99万，仅此一次

FAW-Volkswagen CC has a fashionable and dynamic design, and the front face adopts a sharp air intake grille, which is integrated with sharp LED headlights to create a strong visual impact. The body lines are smooth, and the overall style is sporty and elegant, showing a sense of advanced and sporty.

廊坊地区一汽-大众CC特价出售！最新报价16.99万，仅此一次

FAW-Volkswagen CC adopts a smooth and dynamic body design, with a body size of 4865*1870*1459mm and a wheelbase of 2841mm, providing a spacious and comfortable seating space. The body has beautiful lines and extends from front to back, creating a dynamic visual effect. The front and rear wheel tracks are 1586mm and 1572mm respectively, which ensures the stability and handling of the vehicle. Equipped with 245/45 R18 tyre size, which matches the unique rim style, further enhances the sense of movement of the vehicle.

廊坊地区一汽-大众CC特价出售！最新报价16.99万，仅此一次

The interior design of FAW-Volkswagen CC is full of luxury and sense of technology, and adopts modern and concise style to create a comfortable and elegant driving environment for passengers. The center console is equipped with a 9.2-inch central control screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, making the operation more convenient. The steering wheel is made of genuine leather with delicate touch, and can be manually adjusted up and down and back and forth to ensure that the driver can find the most suitable driving posture. In terms of seats, leather /Alcantara mixed material is adopted, and the front seats support heating function, which improves the comfort of riding. In addition, the front seat also has the functions of front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), which provides comprehensive comfort support for drivers and passengers. The rear seats support proportional tilting, which is convenient for passengers to adjust the spatial layout according to their needs. The car is also equipped with multiple USB and Type-C interfaces to provide passengers with convenient charging solutions. On the whole, the interior design of FAW-Volkswagen CC pays attention to both comfort and practicality, providing excellent in-car experience for drivers and passengers.

廊坊地区一汽-大众CC特价出售！最新报价16.99万，仅此一次

FAW-Volkswagen CC is equipped with a 2.0T 186 horsepower L4 engine with a maximum power of 137kW and a maximum torque of 320N·m, which is matched with a 7-speed wet dual clutch gearbox.

The owner of car home shared his driving experience. He was attracted by the appearance of CC at first, but he also expected its power and suspension system. After a period of use, he found that the dynamic performance of CC really deserved its reputation, and the acceleration was smooth and strong. Chassis adjustment is steady, and suspension system can effectively filter road bumps and provide good stability and comfort. When shifting, overtaking and changing lanes, the power output is also very smooth. Overall, the driving experience is very good.

In-depth analysis of the 8th Accord to calculate the listing date and price.


　　Guangzhou Eighth Generation is definitely not the most expensive and luxurious model at this Guangzhou Auto Show, but it is indeed the most concerned model, which can be said to be the biggest highlight of this auto show.


　　It is worth mentioning that the Guangben Eighth Accord was released only two months after the release of the North American Eighth Accord, so it is worth saying "Good!" The label of overseas synchronization is not a deceptive cover.


　　Media parties and people in the industry unanimously praised the Accord as "the strongest Accord in history", so where is this strongest? What are the differences between the North American version and the American version? When will it be listed? In what range will the price be set? This series of questions are what netizens are most concerned about. Don’t worry, let’s solve these mysteries one by one.


● First of all, briefly compare some differences in appearance between the overseas version and the domestic version of the Eighth Generation Accord.


Home of the car


　　From the side, the front combination headlights are slightly different. Generally speaking, the appearance of the domestic Accord remains highly consistent with that of the overseas version, but the configuration is increased in a small place. As for the interior, we haven’t got the interior map of Guangzhou Honda Eighth Accord, so we can’t judge whether it will be different from the overseas version for the time being.


● Why is it praised as "the strongest Accord in history"


　　3.5LV6 3-stage variable management (VCM)i- engine +VGR variable mechanical speed ratio power steering system+brand new chassis+active control engine support (ACM) and active noise control (ANC) = the strongest Accord in history. Guangzhou Honda’s eighth-generation Accord has a 2.4L four-cylinder engine and a 3.5LV6 engine to choose from. The 2.4L Accord is equipped with K24A8 engine, which is up to 132KW, 2.4L higher than the current Accord.


Home of the car


　　But when it comes to power, it should be 3.5V6 version. This car has brought advanced technology, such as variable. Guangzhou Honda’s eighth-generation Accord 3.5L engine is an i-VTEC engine with a three-stage variable cylinder management (VCM) in V6. When in use, the three, four and six cylinders can be switched freely, which can control the fuel consumption very well and is even better than the seventh generation.
　
　　The engine will put all six cylinders into operation when the vehicle starts, accelerates or climbs a hill. Under the conditions of medium speed cruise and low engine load, the system will only operate one cylinder bank, that is, three cylinders. During moderate acceleration, high-speed cruise and gentle slope driving, the engine will run with four cylinders.


Home of the car


　　With the help of three working modes, the VCM system can carefully determine the working displacement of the engine to keep it consistent with the driving requirements at any time. Because the system will automatically close the intake valve and exhaust valve of the non-working cylinder, it can avoid the loss of suction and exhaust related to intake and exhaust, and further improve the fuel economy. VCM system achieves the highest performance and the highest fuel economy-these two characteristics usually cannot coexist in conventional engines.


　　Other technologies that use talents, such as VGR (Variable Speed Ratio Steering), are more accurate in driving and more flexible and light in low speed. Moreover, it adopts a brand-new chassis, which surpasses its predecessors-the seventh generation in power, steering, handling and riding comfort, so that the high-speed stability and grip of the car can be better reflected, including the reduction of noise during driving-the eighth generation Accord can be said to be the strongest Accord in history.


● Guangzhou Honda Eight-Generation Accord is close to Class C and is it a B++ class model? Will it become the benchmark for domestic car grades?


Home of the car


　　In terms of size, the classification of the eighth-generation Accord has changed from "medium-sized" by the US Environmental Protection Agency (EPA) to "large-sized", and its size and space have surpassed all competitors at the same level. This size can meet the customer’s requirements for four adult passengers in the front and rear seats to enjoy the same seat comfort.


　　Although the manufacturer has not announced the specific technical details, Fu Shoujie, executive deputy general manager of Guangzhou Honda, said that in the China market, the eighth generation Accord has completely surpassed the existing concept of B-class car, approaching or even reaching the level of C-class car, and it is a veritable "B++ class" car, thus setting a brand-new coordinate for the middle and high-class car market in China.


　　Fu Shoujie, executive deputy general manager of Guangzhou Honda, said that in the past, Accord was the benchmark of price, and now it is more appropriate to measure it with the benchmark of grade.


● Can Guangben’s eighth-generation Accord King regain the mid-to high-end sales champion?


Home of the car


　　This reminds me of the story of Simba, the lion king, but I wonder if the new Accord can successfully perform the drama of the return of the king and regain the throne from his hands. After Camry went public, it once created a monthly sales record of 16,000 cars. This may be an insurmountable obstacle for the opponent. But it seems that the Eight-Generation Accord has the confidence to say something beyond it. Fu Shoujie, deputy general manager of Guangzhou Honda, said that next year, Guangben New Accord will return to the throne of middle and high-end car sales champion. I hope that the eighth generation Accord will sell 200,000 vehicles next year.


　　Say these words, I believe that I am not cheering myself up out of thin air. At present, the production capacity of Guangben has reached 360,000, with two factories, four models and 18 varieties. There are nearly 320 terminal sales. This laid the foundation for the Accord’s successful flop.


● When will Guangzhou Honda’s new Accord go on the market? The forecast is the first half of January next year.


Home of the car


　　The official said that it is not the time to announce the listing date and price, but one thing is certain. Although the official refused to disclose it, I believe that the new Accord is ready to go, and the large-scale promotion of the old Accord has lasted for a long time. From the market situation, some models have been out of stock. Therefore, it can be speculated that the old Accord has stopped production or reduced production, and the new Accord has stepped up production online.


　　In connection with the above, Guangzhou Honda hopes that the new Accord can regain its position as the king of middle and high-end sales, and hopes to sell 200,000 vehicles next year. According to official data of Guangfeng, Camry has sold 180,000 vehicles so far. In other words, it is best to be listed in early January if the Accord wants to win the championship successfully next year, otherwise the pressure will increase with time. Of course, some media said that the new Accord will be listed at the end of this year, but in comparison, it will be more beneficial to go public in January next year.


● What will be the listing price of the new Accord? It is possible to start at 240,000 yuan.


Home of the car


　　The biggest rival of the new Accord is Camry, and the price range of its 2.4L model is 2298-269800 yuan. However, according to the management of Guangzhou Honda, the new Accord will definitely not fight the price war. If we fight it, it will be a value war. If we fight the price war, the market will undoubtedly bring harm to both automobile manufacturers and automobile consumption. When asked by the media whether there would be a fare increase, the management of Guangben did not directly answer. In the dialogue, Fu Shoujie, executive deputy general manager of Guangzhou Honda, also said that the Accord used to be the benchmark of price, and now it is more appropriate to measure it with the benchmark of grade.


　　These signals tell us that the listing price of Accord will never be cheaper than that of Camry. Of course, there must be different reasons for technology and configuration. When the eighth generation Honda Accord was listed in North America, there were two kinds of displacement models, 2.4 and 3.5 respectively. The price of the 2.4 displacement model was between 158.9 and 210.8 thousand yuan. According to the price difference (80 thousand yuan) between North America and China, a media predicted that the price of the 8 th generation domestic Accord with 2.4 displacement model might be between 240 and 290 thousand yuan. This estimate is roughly in line with the above discussion. However, Guangzhou Honda’s production capacity is strong, and it is believed that it will not be troubled by production capacity, resulting in high pricing due to insufficient supply. And the price can not be set too much higher than Camry, so it is most likely that the starting price of the domestic listing of the Eighth Generation New Accord will be around 240,000 yuan. Because of the large displacement and the more advanced technology applied to the 3.5L model, it is difficult to estimate the price for the time being.

[Review] The improvement of taxi service quality also depends on Guangzhou’s ＂four major moves＂

Wen/Yangcheng Evening News All Media Reporter, Yan Yiwen, Wang Man, Intern, Li Yushan

In recent years, Guangzhou has significantly improved the quality of industry services by adjusting the taxi fare structure, actively promoting the revision and improvement of industry management regulations, promoting industry informatization construction, and strengthening industry supervision. In 2020, the monthly average of industry service quality complaints dropped from the previous peak of more than 2,000 to about 500.

Recently, the Yangcheng Evening News all media reporters interviewed the Guangzhou Municipal Passenger Transport Management Office (hereinafter referred to as the "Municipal Passenger Management Office") and cruise taxi companies, detailed the key moves to improve the service quality of cruise taxis in Guangzhou, and deeply excavated the forces behind the image improvement of the taxi industry.

The service quality of Guangzhou cruise taxis has been improved, and the interviewees provided pictures

Tariff structure adjustment to increase driver income

In 2014, problems such as a significant decrease in driver income in the rental industry, the suspension of vehicle production, and the unreasonable freight structure gradually became prominent, followed by a decline in the service quality of the cruise taxi industry. "In the past, a driver’s monthly revenue was about 7,000-8,000 yuan, but in 2015, the monthly revenue was only about 4,000 yuan, and the income was reduced by half." Lin Le, head of the taxi management section of the Guangzhou Passenger Transport Management Office, told the Yangcheng Evening News in an interview with all media reporters that improving the driver’s operating environment and increasing driver income can improve the service quality of the industry.

The unreasonable fare structure is one of the important reasons for the decline in the service quality of the Guangzhou taxi industry. Cruise taxi operating prices include starting price, freight per kilometer, congestion waiting time fee, night service fee, etc. Before the adjustment of the fare structure, the starting price of Guangzhou taxis was 10 yuan, and there was no night service fee. The long-distance return mileage was 35 kilometers, and the waiting time fee was less. "The waiting time fee for 1 hour is only 26 yuan, so drivers are unwilling to go to congested and remote places, and they are unwilling to provide service at night." Lin Le analysis.

In 2018, Guangzhou proposed a taxi price adjustment plan, which was fully implemented in June of the same year. The starting price was adjusted from 10 yuan to 12 yuan; the renewal price was 2.6 yuan per kilometer for the part exceeding 3 kilometers; the congestion waiting time fee was increased to 44 yuan per hour; night service fees were added, and 30% of the renewal price was charged; the return mileage was 50% of the renewal price from the original 35 kilometers, 20% of the renewal price from 15 kilometers to 25 kilometers, and 50% of the renewal price for more than 25 kilometers.

Xie Weicai, manager of the market operation department of Guangzhou Baiyun Taxi Group Co., Ltd., experienced the industry changes before and after the price adjustment. He told reporters: "After the adjustment of the freight structure, the income level of taxi drivers has improved, and the overall service quality and service level of taxis have been significantly improved, achieving the expected effect." The reporter learned that after the adjustment of the freight structure, the monthly revenue of bicycles (double shifts) can increase by about 3,500 yuan, and the monthly income of a cruise taxi driver can increase by about 1,500 yuan.

The statistics of the Municipal Passenger Management Office show that within one year after the adjustment of the freight structure (June 2018-May 2019), the monthly average number of complaints about the service quality of the industry (1462 cases) decreased by 19% compared with the previous year (the average number of complaints in the previous year was about 1800 cases), the service quality of the industry gradually improved, and the total number of complaints about the service quality of the industry decreased month by month.

New in-vehicle intelligent end points regulate driver behavior

The new management regulations are implemented to clarify corporate management responsibilities

The improvement of the service quality of the Guangzhou taxi industry is inseparable from the standardization of relevant laws and regulations. In August 2019, the "Regulations on the Administration of Passenger Transport of Cruise Taxi Vehicles in Guangzhou" (hereinafter referred to as the "Regulations") were promulgated and officially implemented on November 1 of the same year. "The original" Regulations on the Administration of Passenger Transport of Taxi Vehicles in Guangzhou "came into effect in 2009 and are no longer suitable for the development and management needs of the industry. The new regulations combine the actual development of society and the industry to further strengthen the management responsibility of enterprises and require enterprises to bear the main responsibility." In Lin Le’s opinion, the amendments to the regulations have clarified the driver’s behavioral norms and obligations, which has effectively stimulated the vitality of market operation.

The reporter combed through the "Regulations" and found that the content of the regulations has further strengthened the implementation of the main responsibility of enterprise management. Among them, it is clear that if a driver violates laws such as refusing to load, bargaining, etc., while punishing the driver, the responsibility for poor management of the enterprise will be investigated. For example, if a vehicle belonging to an enterprise violates laws such as refusing to load, bargaining, detouring, and illegal operation by unqualified personnel, according to the standard of "more than five times in two consecutive months and exceeding 6% of the total number of cruising taxis of the enterprise", the enterprise will be fined 30,000 yuan and less than 100,000 yuan.

In addition, the new regulations strengthen the accountability of drivers for violations of the law. It is clear that for violations such as refusing to load, detouring, and chasing passengers halfway, the fine will be increased by 1,000 yuan; for those who refuse to accept inspection violations, the "warning treatment" will be changed to "warning and fine"; drivers who commit multiple violations will have their professional qualifications revoked.

After the promulgation of the "Regulations", the service quality of cruise taxis in Guangzhou has been further improved. According to the statistics of the Municipal Passenger Management Office, the overall complaint volume in 2019 remained at around 1,000-1,100 per month. From August 2019 to January 2020, the average monthly service quality complaints of the industry have dropped to 797, returning to the better service level of the industry during the Asian Games held in Guangzhou in 2010.

"It should be noted that the complaint structure has changed since 2020. In 2020, complaints about refusal to load dropped by 77% year-on-year, and complaints about bargaining dropped by 82% year-on-year." Lin Le said that the proportion of complaints about driver refusal and bargaining has dropped significantly, and complaints are mainly concentrated on service attitudes caused by poor communication between drivers and passengers.

Improve vehicle hardware and strengthen information supervision

"The supervision of violations by the competent authorities has been continuously strengthened; the management system of various taxi enterprises (reward and punishment mechanism), taxi equipment, video end points have been continuously improved; changes in the market environment, taxi drivers have gradually realized the importance of quality service, etc. These are all important factors for the improvement of service quality in Guangzhou taxi industry in the past five years." Xie Weicai said of the reasons for the improvement of the service image of Guangzhou taxi industry.

Driving without professional qualifications, carrying passengers without meters, smoking while driving, chatting on WeChat and watching videos on mobile phones… In recent years, Guangzhou has promoted the application of new on-board intelligent end points, and fully implemented audio & video surveillance. Taxi drivers’ uncivilized and irregular driving behavior is invisible in the face of new intelligent end points.

It is understood that the new vehicle intelligent end point is equipped with a high definition display screen, four high definition cameras and other equipment, which can perform human behavior analysis and AI visual recognition analysis on the driver’s behavior, and send relevant pictures and videos to the "car captain" APP, enterprise managers can correct the driver’s illegal behavior in time according to the information obtained.

The intelligent end point can also identify the driver’s uncivilized and irregular behavior. If the driver is tired driving, leaves the steering wheel with both hands, or does not look straight ahead with both eyes for a long time, the car will remind "for your driving safety, please do not drive tired." If the driver smokes in the car, looks at the mobile phone, does not wear a seat belt or deliberately blocks the camera, screenshots will be transmitted to the background in real time, and enterprise managers can see the driver’s detailed personal information and violations on the background APP. "The use of new vehicle intelligent end points, the improvement of vehicle imaging equipment, and the popularization of information monitoring systems have comprehensively enhanced the service image of the industry and enhanced the public’s riding experience," Xie Weicai said.

Since 2015, the Guangzhou taxi industry has begun to promote the application of technical means. At present, about 20,000 cruise cars in the urban area have all achieved full coverage of the new vehicle intelligent end point. Through the use of information technology means, the whole process of supervision of the service quality of operating vehicles and drivers has been realized.

In terms of improving vehicle hardware, Guangzhou uses 100% new energy vehicles in the renewal or addition of cruise cars through policies such as capacity index incentives and vehicle purchase subsidies. In November 2020, Dongfeng Qichen Company donated 4,000 sets of fully enclosed floor mats in the car to the Guangzhou Taxi Association to solve the current problems of worn floor mats and curling in some cruise taxis, and greatly improve the hygiene in the car.

"Enterprises can make more efforts to improve their service image. For example, by strengthening the service quality assessment of drivers, through the assessment of driver service quality, the better the service, the higher the driver’s income, and the goal of rewarding diligence and excellence." Xie Weicai said that in the future, Guangzhou Baiyun Taxi Group Co., Ltd. will further strengthen the daily service supervision of taxis. Through information management methods such as taxi video monitoring and intelligent end points, it will strengthen the supervision of taxi drivers’ clothing, hygiene and disinfection, and standardize service. Improve taxi service quality.

Precision strikes are not soft, and high-pressure law enforcement has achieved remarkable results

Guangzhou taxi market operation order has improved significantly, bargaining, refusal complaint rate has dropped significantly, but also thanks to the transport sector to actively explore and innovate law enforcement methods.

In April 2016, the municipal traffic law enforcement department set up an electronic law enforcement room to carry out pilot work in the area around the Tianhe passenger station. By setting up high definition cameras on the strictly regulated road section, taxis are dynamically monitored 24 hours a day. As long as there are violations such as bargaining refusal and illegal waiting for passengers to pick up passengers, they will be "recorded". After the implementation of electronic law enforcement for one month, the number of illegal taxis caught in the area decreased by 70% month-on-month.

"Taxi violations have the characteristics of instantaneous and occasional. During the investigation, it is difficult for both drivers and passengers to obtain evidence, and the efficiency of human road inspection alone is low." Law enforcement officials said that the addition of scientific and technological means has greatly improved the efficiency of law enforcement and has a greater deterrent effect on illegal drivers. In November 2018, the municipal traffic law enforcement department further optimized big data law enforcement. Taking Baiyun Airport as a pilot, it integrated on-board video, satellite positioning, electronic monitoring, bayonet data and other technical resources to form a new model of "big data analytics + off-site law enforcement", so that violations can be followed. Since the Spring Festival of 2019, this model has been promoted and applied in areas such as East Railway Station and Tianhe Passenger Station.

Off-site law enforcement is not affected by factors such as location, time, and weather. Even if law enforcement officers are not on site when the violation occurs, they can still screen and collect evidence through big data afterwards. The supervision scope is wide, the seizure efficiency is high, and it also solves the problem of complaints "difficult to collect evidence" very well.

According to statistics, in 2020, the municipal traffic law enforcement department investigated and dealt with a total of 4,553 cases of various types of taxi violations, of which 3,516 were filed by off-site law enforcement, accounting for 77.2% of the total number of cases filed in the year. In addition, from January to November 2020, 4,967 complaints about the quality of service in the industry were accepted, a decrease of 57.43% year-on-year. "As long as the driver has violated the regulations, the basic investigation is accurate, and the number of drivers who take chances with violations has decreased significantly," the law enforcement official said.

In addition to strengthening pavement inspections and increasing investment in science and technology, the municipal traffic law enforcement department has also adopted measures such as safety production law enforcement, administrative interviews, and industry notifications. Since the implementation of the Regulations, the municipal traffic law enforcement department has conducted 25 law enforcement interviews with taxi enterprises and filed 414 cases. Since 2019, a total of 56 safety production law enforcement inspections have been carried out on taxi enterprises, and 39 cases have been filed according to the "Production Safety Law of the People’s Republic of China".

Jay Chou’s new disc is titled ＂Mighty Seat＂

Feature: Picture Channel


New album cover.


　　Jay Chou’s new 2008 album "Magic Block" will be released simultaneously across Asia on October 9. The official pre-order will start on September 24. Fans can also get a gift carefully prepared by Jay Chou – the Rubik’s Cube, of course, this square also has a name – "Magic Block".


　　The title song "Daoxiang" of the new album will also premiere globally on September 22. It is understood that he arranged the lyrics and songs of this song to convey the idea of contentment in life through the theme of childhood. Although he is good at music creation, Jay Chou’s lyric skills are not bad at all. After "Snail" and "Listen to Mom’s Words", Jay Chou once again used simple words to create a highly imaginative Zen realm. He also dared to try the part of the song, mixing the two kinds of music with hip-hop and folk songs. The arrangement also played ingenuity, adding crickets in the prelude.


　　Jay Chou sings in the first paragraph of the song, "If you have too many complaints about this world, you will not dare to move forward if you fall. Why do people have to be so fragile and depraved…" He reminds everyone not to replace gratitude with complaining, but to convey the concept of "contentment."


　　In this song, Jay Chou uses his childhood life experience as a starting point. He said that when he was a child, he envied the children who lived in the countryside. At that time, mango trees were planted in front of his house, and when he was practicing the piano at home, he could see the neighbor next door through the window climbing over the wall and stealing mangoes. It was an interesting experience; when he was a child, he was very naughty. He also caught a big-bellied fish in a big ditch, accidentally fell into the ditch, and was teased by his mother because his head was too big and heavy. These memories became Jay Chou’s creative inspiration.


　　In addition to being busy with the new album, Jay Chou did not forget to take the time to continue to study magic, and recently tried his skills at the warhead wedding. For him, "music and magic are both mysterious languages". In order to make magic skills more advanced, Jay Chou also drove to Sanzhong to buy props with his assistant. In his spare time, he searched the Internet for data, and also humbly asked for advice when he met a master magician. Bug

Editor in charge: Meng Xu