It costs 6000 yuan to turn on the air conditioner for 5 hours, and the sky-high air conditioner fee?

  In the hot summer, dozens of children are preparing to carry out summer camp activities. However, it was only at the sultry activity site that I realized that the building didn’t have air conditioning on weekends, and it would cost 1,200 yuan per hour to open it alone, which was not included in the venue fee.

  The activity lasted for 5 hours, and Ms. Hu, the organizer, had no choice but to pay 6,000 yuan, which was collected by the building property. After the event, her company complained to the property owner and the lessor of the venue to various departments: "The cost is too scary, it is simply sky-high, and the venue has not fulfilled its obligation to inform in advance."

  Is it "sky-high price" to charge 6000 yuan for 5 hours? The person in charge of the payee said that its central air conditioner can’t be variable frequency, and it will start once the whole building is used.

  Complainant/5 hours charge 6000 yuan. This is a lion’s mouth.

  Ms. Hu works for an English training company named "Caiyue Fish". On July 28th, her company signed an agreement with Chengdu Wokejia Information Technology Co., Ltd. to rent the company’s site, namely the 17th floor of Building 10 of Tianfu New Valley in High-tech Zone, for activities.

  On the morning of July 28th, Ms. Hu came to the activity site with dozens of children and dozens of foreign college students, and found that there was no air conditioner in the venue, so she asked Walker to turn on the air conditioner, but she was rejected. Ms. Hu introduced that she was told that the air conditioning fee should be calculated separately, 1,200 yuan an hour. "The staff of our company and its theory indicate that (air conditioning fee) is not included in the venue fee, and blame our company for not asking."

  Considering the safety of the children and the fact that the activity can’t be dissolved temporarily, Ms. Hu had to compromise. She signed her name on an "application form", which said, "It’s five hours in all, and the total cost is 6,000 yuan". The payee is the building property owner, Tianfu New Valley Property Management Co., Ltd..

  After the event, Ms. Hu’s company complained to several departments about Tianfu Xingu Property Management Co., Ltd. and Chengdu Wokejia Information Technology Co., Ltd. Ms. Hu believes that the former charges are too high, "it is simply a sky-high price, and the lion has to compromise"; The latter did not fulfill the obligation to inform and clarify the air conditioning fee in advance.

  The venue/air conditioning is usually closed on weekends, and neither party mentioned this issue when signing the contract.

  On the afternoon of July 30, the reporter contacted Ms. Chen, the relevant person in charge of Chengdu Wokejia Information Technology Co., Ltd.. "1,200 yuan an hour, we also feel expensive, and we can’t choose to open it on weekends. The property said that once the central air conditioning is turned on, the whole building will start." According to Ms. Chen, according to the regulations of the park, the central air-conditioning of Building 10 in Tianfu New Valley is normally turned on only from Monday to Friday, and it is usually closed on weekends. If it is to be turned on separately, it is necessary to pay the air-conditioning fee separately.

  Ms. Chen introduced that her company often rents out the venue to other companies to engage in activities. "Some bosses have money and feel that thousands of dollars doesn’t matter. Some people think it is too expensive and simply don’t open it. We will provide several electric fans to cool down." Ms. Chen said that when "Cai Yue Yu" came to hold activities, her company also provided several electric fans, which have been considered for the children as much as possible.

  Regarding Ms. Hu’s complaint, her company did not fulfill the obligation to inform and clarify the air-conditioning fee in advance. Ms. Chen said that because Ms. Hu is an old customer of her company, she did not ask about the air-conditioning, and Ms. Hu did not raise it. It was not mentioned in the contract between the two parties. "We didn’t say it on either side."

  In this regard, Ms. Hu said that the cooperation between the two parties was in October last year. At that time, there was no problem of turning on the air conditioner. Because of the experience of cooperation, the two parties did not clearly specify in the contract that the participants were a group of children.

  Once the property owner/central air conditioner is turned on, the whole building will start.

  On the afternoon of July 31, the reporter contacted the relevant person in charge of Tianfu Xingu Property Management Co., Ltd. "First of all, it’s not hard to buy and sell. She (Ms. Hu) was also willing when she applied, and later she went to complain and asked for a refund. Secondly, there are no arbitrary charges, and we have detailed energy consumption calculations. " The person in charge said that she could not understand Ms. Hu’s move, because the activities organized by Ms. Hu actually used air conditioning, "energy consumption has gone out", so she did not return the money to Ms. Hu.

  The person in charge said that in the property service contract signed between the property and the enterprises in the park, the original text stated that "the central air conditioning is not open on national statutory holidays and rest days (Saturdays and Sundays)". If there is a need, it needs to be communicated in advance and can be used after handling relevant procedures. "In this incident, after the customer went through the relevant procedures, we provided services as required."

  Why do you charge 6000 yuan for five hours? The person in charge said that its central air conditioner is not a variable frequency air conditioner, and it will start once the whole building is opened, so the energy consumption is high.

  Expert opinion

  Both parties should have made an agreement in advance.

  Is it reasonable to charge 6000 yuan for running central air conditioning for 5 hours? A senior industry insider told reporters that it is normal for a large office building that usually uses central air conditioners of "screw machine" and "centrifuge" types to spend thousands of yuan an hour. "Usually it is three-stage frequency conversion. If a company turns on, at least one third of the total power of the central air conditioner should be turned on. If several companies open together and reach or exceed one-third of the total power, it will consume two-thirds of the power. "

  Yang Yifan, deputy secretary-general of China Refrigeration Society, said that there are different types of central air conditioners, and some of them have to be turned on all the time, so the power consumption is very high, while the power consumption with frequency conversion function is relatively small. It is necessary to check the area of the building and the power of the central air conditioner on the spot. "You can’t make a judgment until you arrive at the scene." However, Yang Yifan believes that the two sides should have reached an agreement in advance.

  Lawyer’s perspective

  The site has the obligation to inform the lessee of the air conditioning problem in advance.

  Regarding the legal issues involved in this case, lawyers Zhang Shouyao of Sichuan Youtong Law Firm and Wang Dongju of Sichuan Xihang Law Firm all believe that the site has the obligation to inform the lessee of the air-conditioning problem in advance.

  Lawyer Zhang Shouyao believes that there is a legal relationship between English companies and the venue. Although the two parties have not agreed on the sharing of the air-conditioning cost of the leased site in the contract, if the contract signed by both parties makes it clear that the leased site is engaged in group activities, and the participants of the activities are mainly minors, in view of the hot summer season, the lack of air-conditioning will inevitably lead to the failure of the lessee’s purpose of leasing.

  Therefore, in addition to providing venues, we should ensure that the rented venues are air-conditioned and suitable for many minors to carry out indoor activities. If there is no explicit agreement in the contract, it shall be deemed as the contractual incidental obligation of the lessor. Including the lessor, did not inform the lessee of the air-conditioning problem in advance, which shows that the lessor itself is at fault. In this case, as a collateral obligation, the lessor should be the responsible party.

  Lawyer Wang Dongju believes that if the venue is used for a long time, it should be clear about the situation and have the obligation to truthfully inform the organizer when providing the venue. Lawyer Wang Dongju, the property owner, believes that when the lessee’s request to turn on the air conditioner was rejected, the property owner clearly told him that if he wanted to turn on the air conditioner separately, he would continue to ask for the air conditioner. Under this premise, there is no big problem for the property management to charge the fee.

  (Chengdu Business Daily-Red Star journalist Wang Tuo)

PD-1 inhibitor, a new anticancer drug, can provide long-term survival for patients.

  Cctv news: On June 15th, 2018, National Medical Products Administration officially approved the listing of PD-1 antibody Nivolumab injection in China. The indications are: patients with advanced non-small cell lung cancer who failed standard chemotherapy. Experts pointed out that the listing of this new drug will bring new treatment methods and hope for patients with advanced non-small cell lung cancer.

  The highest incidence of lung cancer is 85% non-small cell.

  Lung cancer is the leading cause of cancer death in the world. According to the statistics of the World Health Organization, more than 1.7 million people die of lung cancer every year. Lung cancer is the most common cancer in China, among which non-small cell lung cancer is the most common type, accounting for about 85% of all lung cancer patients.

Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.

Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.

  Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.Compared with traditional chemotherapy and small molecule targeted therapy, it is completely different from the mechanism of action. Studies in China have also proved that the use risk of it for these advanced non-small cell (lung cancer) patients can be significantly reduced by 32%.

  Long-term survival of patients with advanced malignant melanoma

  In July 2014, the world’s first PD-1 inhibitor was launched in Japan for the treatment of advanced malignant melanoma. Clinical studies have found that some patients who have been relieved after treatment have achieved long-term survival, so PD-1 inhibitors have attracted wide attention all over the world. Since then, the United States, the European Union, Australia, Hong Kong and other places have completed the listing of PD-1 inhibitors.

  Breaking the tradition and bringing about breakthrough progress across multiple cancers

  In 2016, the American Science magazine selected this cancer immunotherapy as the biggest scientific breakthrough of the year. Because it not only completely broke the traditional cancer treatment; Moreover, it has also brought about breakthrough progress across multiple cancer species, and some advanced patients have achieved long-term survival.

  National Medical Products Administration said that at present, similar domestic new drugs are also being developed, and some have entered the review stage.

  Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.From the current point of view, we hope that the priority review time can be shortened to four to six months as far as possible in the future, and the listing will be approved.

Let the Silk Road Spirit Light up the Sky of Dreams —— Sidenotes on the Welcome Dinner of the "Belt and Road" International Cooperation Summit Forum

  Xinhua News Agency, Beijing, May 14th Title: Let Silk Road Spirit Light up the Sky of Dreams — — Sidelights on the Welcome Dinner of the "Belt and Road" International Cooperation Summit Forum

  Xinhua News Agency reporters Tan Jingjing, Bai Jie and Wu Mengda

  “‘ Belt and Road ’ Construction carries our yearning for a better life, which will condense the dreams of every country and every people into a common aspiration, turn ideals into reality and make people happy and healthy. "

  14日,北京这座古老与现代交相辉映的国际化大都市,又一次汇聚全世界的目光。

  当晚,国家主席最高领袖和夫人彭丽媛在人民大会堂举行宴会,欢迎出席“一带一路”国际合作高峰论坛的外方代表团团长及嘉宾。

  这是“一带一路”倡议自2013年提出以来召开的层级最高、规模最大的国际会议。与会代表齐聚丝绸之路的始发地中国,向历史致敬,朝未来进发,在全球发展的激扬跌宕处开启大道之行。

  夏日的傍晚,微风徐徐。金色夕照中,人民大会堂显得分外巍峨。

  晚6时许,出席高峰论坛领导人圆桌峰会、高级别会议的嘉宾国政要和国际组织负责人及配偶相继抵达。

  在大会堂二层的巨幅国画《江山如此多娇》前,最高领袖和彭丽媛热情迎候,与贵宾一一握手,互致问候,并合影留念。

  伴随着悠扬欢快的迎宾曲,最高领袖和彭丽媛同贵宾们步入宴会厅。可容纳近千人的宴会厅灯火辉煌、壮丽恢弘。位于大厅正前方的主席台上放置着巨大的“‘一带一路’国际合作高峰论坛”黄色背景板。台侧鲜花吐艳、绿植滴翠。

  “我们正走在一条充满希望的道路上。我相信,只要我们相向而行,心连心,不后退,不停步,我们终能迎来路路相连、美美与共的那一天。我相信,我们的事业会像古丝绸之路一样流传久远、泽被后代。”最高领袖在致辞中说。

  2000多年前,怀着友好交往朴素愿望的先辈们开辟了古丝绸之路,开启了人类文明史上的大交流时代。如今,曾带给沿线国家繁荣与兴盛的古丝绸之路,在共商共建共享精神指引下,正不断孕育新的合作成果,重新焕发勃勃生机。

  宴会后,最高领袖和彭丽媛同贵宾们一同前往国家大剧院观看文艺晚会。

  矗立水畔的国家大剧院,宛若一颗“明珠”,在灯光照射下晶莹剔透,如梦如幻。不远处是有着数百年历史的故宫,碧瓦朱墙,飞檐翘角。二者交相辉映,古都北京的悠久文明与现代气息融为一体,构成一幅瑰丽画卷。

  大气磅礴的歌舞“千年之约”拉开了晚会序幕——

  舞台瞬间幻化为敦煌莫高窟的立体壁画,洞窟内的仙女反弹琵琶,大唐盛世钟乐齐鸣,全息影像中的仙女曼妙飞天……观众沉醉在美妙而梦幻的丝路世界中,仿佛回到了昔日丝绸之路的重镇敦煌,听到了悠远的驼铃声。

  It’s exciting to surf the sea. "Blue Sea and Elegant Rhyme" perfectly combines folk music, symphony and characteristic percussion music, and demonstrates the magnificent voyage of ancient merchant ships from the southeast coast of China along the Maritime Silk Road, through Indochina Peninsula, through the Indian Ocean, into the Red Sea, and finally to Central Africa and Europe.

  The dazzling light and shadow and exciting music present the past, present and future of the Silk Road on land and the Silk Road on the sea to the world, showing the profound history and culture of China and the Silk Road spirit with peaceful cooperation, openness and tolerance, mutual learning and mutual benefit as its core.

  "Four Seasons in Beijing" skillfully combines pleasant piano playing with spring, summer, autumn and winter depicted by oil painting, watercolor painting, meticulous painting and Chinese painting. In the romantic and elegant piano music of Liszt’s Dream of Love, the setting sun, the Forbidden City, the folk hutong, the red leaves of the Summer Palace and the Great Wall in the snow are superimposed one by one, showing the beauty of Beijing.

  This is a feast of blending Chinese and western cultures — —

  The ballet "Ink Silk Language" tells the story of a distant visitor meeting a group of elegant girls in the misty rain south of the Yangtze River, conveying the good wishes of Chinese and foreign people to know each other and get close; Male and female voices deeply interpret China’s classic song "I Love You China" and Italian folk song "My Sun". The beautiful harmony is intoxicating, just like the "Belt and Road" connecting the East and the West, composing a friendship movement of cultural blending.

  At the end of the performance, children from more than 30 countries along the "Belt and Road" joined hands with China children to sing a song "Ode to Peace for a Common Home". The hall echoed with the sounds of nature, and the vast universe and blue earth were projected on the 3D screen, presenting our beautiful home.

  This is not only an ode to friendship and world peace, but also a tribute to the community of human destiny.

  Anton, an 8-year-old boy from Belarus, is the youngest actor in the audience. "This is my first time on stage with friends from so many countries, and I will always remember ‘ Belt and Road ’ 。”

  Time flies, things change. Crossing the starry sky of history, the ancient Silk Road is full of new vitality of the times. As the Chairman of the Supreme Leader said, it is a continuation of the historical trend and a correct choice for the future that we inherit the spirit of the ancient Silk Road and discuss the construction of the Belt and Road.

  Tomorrow, Chinese and foreign leaders will continue to discuss the construction plan of the "Belt and Road" and draw a beautiful blueprint for mutually beneficial cooperation. The "Belt and Road" construction, which carries the people of all countries’ longing for exchanges, looking forward to peace and pursuing development, is standing at a new starting point and starting a new journey of building a community of human destiny.

Optimization of cost performance-escape wet dual clutch (DCT) gearbox

It is a compact car with a dynamic home, and the design of the appearance is still quite large. The front face of the new car’s black diamond grille is equipped with a large-sized middle net, which obviously enhances the sense of movement. The slender headlights on both sides are shaped, and the internal light groups are patchy, and they are bright when lit. The segmented double waistline is still the unique body line of Changan Automobile, and the enchanting figure is vividly displayed! The double five-spoke shape is beautiful and the visual effect is acceptable. In the duck tail part, Yidong adopted many popular design elements, and the details of the rear taillight became more enchanting and coquettish after being redrawn.

As soon as I entered the car, I was very satisfied with the workmanship of the interior and the materials used. Because the steering wheel is wrapped with plastic material, it is suitable in texture and touch. The central control is made of soft plastic, and the materials and workmanship look quite satisfactory. It is equipped with a 7.0-inch LCD instrument panel to control the LCD screen, which shows clearly and the design is relatively standard in the whole system. The front row is also equipped with a manual air conditioning control system to freely debug the most comfortable space atmosphere. Easy-moving seat with leather.

Yidong has a car length of 4770mm, a car body width of 1840mm and a wheelbase of 2765mm, which is quite satisfactory. In the same class, Yidong’s wheelbase ranks fifth. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The escape 1.5T GDI double clutch flagship skylight provides a wider field of vision, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, Yidong’s trunk volume ranks 9 th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Yidong 1.5T GDI dual clutch flagship adopts 1.5 engine, with maximum horsepower of 170 and peak torque of 260, matching with wet dual clutch (DCT) gearbox. It will definitely bring unforgettable control charm. Ranked 17th among 80,000-120,000 compact car models.

The active/passive safety configuration of Yidong is complete, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

EU approves 1.2 billion euros aid plan to support cloud computing and edge computing.

  On December 5, local time, the European Commission approved a national aid plan of 1.2 billion euros to support the research, development and first industrial deployment of advanced cloud computing and edge computing technologies in Europe.

  According to the communique issued by the European Commission on the same day, the plan is called "Important Plan for Common Interests in Europe — — Next Generation Cloud Infrastructure and Services "is jointly sponsored by seven EU countries, namely France, Germany, Hungary, Italy, Netherlands, Poland and Spain, including 19 highly innovative projects undertaken by 19 enterprises including France Source, Siemens AG and Telefonica.

  The communique said that the above seven countries will provide up to 1.2 billion euros of public funds, which is expected to incite 1.4 billion euros of private investment. The plan involves developing an interoperable and open-access European data processing ecosystem, and relevant innovative projects will promote the digitalization and green transformation of Europe.

  The communique also said that the plan is the first aid plan of the European Union’s "Important Plan for Common Interests in Europe" in the field of cloud computing and edge computing, and at least about 1,000 high-quality talent jobs will be created, and more jobs will be created after related projects enter the commercial operation stage.

  Official website, the European Commission, showed that the EU had previously approved a number of national aid programs within the framework of the "Important Plan for European Common Interests", involving batteries, hydrogen energy, microelectronics and other fields.

Zhejiang Satellite TV interview "Three Lives, Three Worlds and Ten Miles of Peach Blossom": Yang Mi is a strong mother, Zhao Youting is only in love with his wife

Video: "Three Lives Three Worlds Ten Miles of Peach Blossom" Ending Song: "Cool"


January 9th, by Yang Mi, Zhao Youting, Zhang Zhiyao, Di Lizheba, Gao Weiguang, Zhang Binbin, Yu Misty, Zhu Xudan, Huang Mengying and other starring the extremely beautiful immortal love drama "Three Lives Three Worlds Ten Miles Peach Blossom" held a filing conference, officially announced that the drama will be broadcast on the third day of the new year in Zhejiang Satellite TV China Blue Theater on January 30, opening the drama Wang Lunar New Year. On that day, as the male and female protagonists of the drama, Yang Mi and Zhao Youting’s pair of "Dragon Fox CP" were undoubtedly the focus of the audience. After the press conference, the reporter conducted an in-depth interview with Yang Mi and Zhao Youting. On the one hand, the two played the role of infatuated and dedicated in the drama. On the other hand, when talking about real life, Yang Mi confessed that he was a "daughter control", and Zhao Youting showed his love to his beloved wife Gao Yuanyuan from space, claiming to be "wife control". Although they worked hard during the filming process of the crew, they were all family members. 



"Daughter Control" Yang Mi: Filming is hard but I always miss my daughter   


In the TV series "Three Lives Three Worlds Ten Miles of Peach Blossom", Yang Mi plays Qingqiu Diji Bai Qian, the youngest daughter of the nine-tailed white fox clan Emperor Bai Zhi. When she was young, she worshiped under Mo Yuan, played by Zhao Youting, and began a sadomasochistic entanglement with him. In a trailer previously exposed, Yang Mi was thrown into a water prison and tortured. Regarding this scene, Yang Mi talked about the filming that day in the cold winter, and the water temperature was extremely cold. Thanks to the director’s team wrapping himself in plastic wrap, it was not too miserable.


However, when asked why as a woman, Yang Mi admitted that "this is what any actor will do, and there is nothing to show off." And this is also in line with Yang Mi’s consistent image of "desperately trying to be the third lady". Someone once made a statistic. Yang Mi had 11 movies in a year, 4 TV series, 7 commercials, and flew to 3 cities in the busiest day. The most dense one, 8 announcements a day, Yang Mi was tired to the point of sleeping only three or four hours a day for four consecutive months.



It is better to say that you are a mother, and Yang Mi himself has made the best interpretation of this sentence. In the play, Yang Mi plays Bai Qian who gave birth to his son Ali when she went through ordinary life, and is called "Nuomi Duan Zi" in the original book and the play. It is very similar to Yang Mi’s daughter’s nickname "Xiao Nuomi". When asked if she would think of her daughter when playing with "Nuomi Duan Zi", Yang Mi corrected: It is not every time I play, but all the time. Every time I play against "Nuomi Duan Zi", I will miss my daughter even more. Although I have to complete such a high-pressure and seamless work every day, Yang Mi always finds time to fly to Hong Kong and does not miss any important festivals of her daughter Xiao Nuomi.


It can be seen that her daughter is not only the warmest place in Yang Mi’s heart, but also the spiritual motivation that makes her stronger. Since "Three Lives, Three Worlds and Ten Miles of Peach Blossom" went LIVE on Zhejiang Satellite TV on the third day of the new year, when answering how to celebrate the new year, Yang Mi smiled and said, "Of course it is with my family."




"Wife slave" Zhao Youting: Only the wife is a woman, and you have to report when you shoot a kissing scene


It is reported that "Three Lives Three Worlds and Ten Miles of Peach Blossom" is Zhao Youting’s first time starring in a costume drama. This time, he plays the role of Ye Hua, the prince of Jiuzhongtian, and falls in love with Bai Qian, the immortal on Qingqiu played by Yang Mi, who was sealed with immortal power and memory at that time. Since then, he has experienced the love and hate entanglement of Three Lives Three Lives Three Lives. In the play, Zhao Youting plays the Yeyhua Yushu, with a suave demeanor. With his own charm, he has attracted many female immortals from all over the world and the wilderness, and was ridiculed by fans of the original book as "the old driver of ten thousand years". Outside the



To this end, Zhao Youting was asked to share the "hit on a girl trick" on the spot. As an immortal with endless life in the play, Zhao Youting laughed and said that "as long as you live for a long time, no matter which girl, it will be yours, so you must exercise well", and confessed that it is a spiritual fit between himself and his wife Gao Yuanyuan, and it is very important for each other to understand each other. In addition, wife control Zhao Youting also revealed that in his eyes, only his beloved wife Gao Yuanyuan is a woman, and other cooperative actresses are good buddies, just like Yang Mi and baby. 




It is reported that "Three Lives Three Worlds Ten Miles of Peach Blossom" is adapted from the popular novel of the same name, and has accumulated tens of millions of fans so far. This adaptation into a TV series has the blessing of Asia’s top film and television production teams. Such a highly anticipated immortal love drama "Three Lives Three Worlds Ten Miles of Peach Blossom" will land on Zhejiang Satellite TV, and will take over "Mr. Li Who Meets Love" on the third day of the new year on January 30, opening the drama Wang Hannai.


I see

In the domestic and foreign game market, it has always been dominated by men. The mainstream big-name games such as "World of Warcraft" and "League of Legends" are all aimed at the male market, catering to men’s preferences and aesthetics. But recently, on social platforms such as Weibo, you can see many girls showing off their face-pinching "daughters" and looking for dating strategies everywhere. These are the posts of female players of the game "Feather Clothes". Players show off their designs generously, and once again set off a trend of women turning to games.

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The spending power of female players should not be underestimated

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In the past, the number of female players was far less than that of male players, so game companies mainly designed games for the male market. Most of the games targeted at male players were action and Adventure Games, focusing on visual and auditory experiences and pursuing sensory stimulation. A major feature of female-oriented games was the emphasis on emotional communication and resonance of players during the game process. In the early days, female-oriented games were always in the minority, mainly divided into Otome-oriented games and Rotten-oriented games, and the types were mostly games such as cultivation and dress-up.

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Japan’s video game production is huge, and most of the early female-oriented games came from Japan. "Heartbeat Memories" and "Beautiful Girl DreamWorks" are all classic masterpieces. In China, many people’s understanding of female-oriented games comes from "Orange Light Games". The game takes the female protagonist as the player’s perspective, and from the perspective of women, there are many themes such as palace fighting and cultivation. Although female-oriented games have always been popular, they are not as mainstream as traditional games.

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In recent years, the number of female players has increased significantly. The 2017 Global Mobile Game Industry White Paper shows that the proportion of female players in China’s mobile game users has reached 50.2%, exceeding 49.8% of male players. The consumption figures of women in the game market cannot be ignored. According to the "2018 China Women’s Game Research Report" released by Gamma Data, the income of the female game market in 2017 reached 43.07 billion yuan.

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In early 2018, the mobile game "Mr Love: Queen’s Choice" became a phenomenon of women to the game, causing the upsurge of the whole people to raise husbands. Moments, Weibo and other social platforms were swiped by the paper man husband, and the four male protagonists in the game were more often on Weibo’s trending topic list. "Mr Love: Queen’s Choice" was launched in the first week of single-day IOS income has exceeded 300,000 yuan, and the first month’s income has exceeded 50 million yuan. On the evening of January 13, on the birthday of Li Zeyan, one of the male protagonists of the game, female players raised funds through the community and placed birthday advertisements on the LED screen of Shenzhen Jingji 100 Building. "Happy Birthday Li Zeyan", "Don’t make a fuss", "It was bought with your black card" and other strings were broadcast, costing about 240,000 yuan. It can be seen that the consumption ability and willingness of female players are not lower than that of men.

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Aesthetic painting style attracts women

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Eight years ago, Helen, who started to contact women in the game, said bluntly that she was initially attracted by the male protagonist of the game. The female protagonist’s style of the game is usually more beautiful, and the male protagonist’s appearance is relatively high. Compared with the male characters in the game, it is more beautiful and more in line with the female aesthetic. "Other games don’t have so many male characters, nor are they so handsome, and the gameplay is always fighting and fighting."

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Miss Li, who has been playing women’s games for nearly 11 years, has switched from web games to mobile games, from "Beautiful Girl Growth Plan" to "Beautiful Boy Big Olympics", and has dabbled in palace fights, development, love and other topics. In her opinion, women’s games are usually overhead or through the background, can experience the identity and life that cannot be had in real life, and the plot and character setting of women’s games are relatively dreamy, and the female protagonist is always lucky and very popular with the opposite sex, which can satisfy her fantasies. "You don’t need to use your brain much, and you don’t need to be bloody frightened. It’s like reading a light novel, and playing it in your spare time can relieve stress."

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In the past, when web games were popular, it was difficult for players to support game companies, but now mobile game IPs are mature. In addition to limited-time activities, card draws, story rolls and other activities in the game to attract players "krypton gold", peripheral goods will also be released, and even the game is used as a blueprint to create stage plays, which shortens the distance between players and games. The world of the paper man’s second dimension feels more real. However, Miss Li feels that society has not fully accepted women’s games, and there are still certain prejudices and contempt. For example, she feels that female players who play love development games are single housewives who love fantasies. As women’s games become more and more valued and popular, she believes that more people will know women’s games, and the themes will be more diverse.

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Serious gender discrimination

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Due to the fact that the game market has always been dominated by men in the past, many male gamers have an inherent concept that women do not like to play games, and even if they play games, they only play some casual games with simple operation, and despise female players. When playing competitive games, some male players encounter players with poor skills, and they will use "female players" to complain to others "playing so poorly, are you a woman?" "Female players really react slowly and play badly". In addition, some media have played up ideas such as "women don’t know anything about games" and "women don’t understand the fun of boyfriends playing games", which weakens the ability and status of female players, deepens the problem of gender discrimination in the game industry, and also makes the voices and needs of female players ignored by the public.

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Sissi, who has been playing League of Legends for seven years, lamented that in the gaming industry, cases of discrimination against female players are common, and some male players even sexually harass female players. The female players she knows have all said that they have had similar unpleasant experiences in the game. "Once I was playing League of Legends with other male friends. At the beginning of the game, a member of the opposite team asked if there were any female players present on the whole channel. My friend pointed me out, and the players kept asking me if I had any physical reactions. I felt offended. The only thing I could do was to report the player in the game, but I still felt very uneasy and helpless."

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According to a research report on a game released by Penguin Zhiku, 54% of 200 million users are women, and the number exceeds 100 million. It can be seen that in general male-oriented games, the number of female players cannot be underestimated. At the same time, the problem of gender discrimination in games by men is very serious, and there is a lack of relevant education and publicity. Many male players habitually despise female players, and even say harassment or humiliation, which makes female players disgusted, but there is no complaint or reporting mechanism to protect female players. The game experience includes not only the quality of the game, but also the atmosphere of the whole game and the communication between players. If the problem of discrimination against female players is not solved, the quality of experience of the game will decline, and over time, the loss of female players will increase.

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With the popularity of Mr. Love: Queen’s Choice and Traveling Frog in early 2018, the future potential of women’s games has attracted the attention of more game companies and given more choices to female players. Not only has there been a significant change in the female gaming market, but there are also more and more female players from traditional men to games. It can be seen that the female market will be a must for future game companies, and more games targeting women’s preferences and needs will be available. But the rights and interests of female players cannot be ignored. To retain female players, it is necessary to build a female-friendly gaming environment.

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Stephen Chow Movie Score Collection: March with Colorful Clouds


Stephen Chow’s new film "Journey to the West" quotes the classic song "The Love of My Life"

    Movie Network News(Video/He Pan, Text/Li Chao, Editor/Wang Yizi) In the new film "Journey to the West to Conquer Demons", which will be released on the first day of the new year, Muse Shu Qi rarely opened her golden voice and sang the classic ending song "Love of Life" of "Journey to the West" – which made many Stephen Chow fans instantly miss the classic tunes of many of Stephen Chow’s classic movies.

    In fact, many directors are particularly fond of incorporating their preferred musical styles into their many works, such as Jiang Wen, who directly moved the soundtrack from China, such as Wang Jiawei, who has long collaborated with musicians such as Melin Mao and Chen Xunqi. The same is true of Chow Xingchi. Famous composers such as Zhao Jiping and Huang Yinghua have achieved the alternative musical style of Xingye films. Today, [Movie Network] will give you a look at the old turntables and trace the unique Zhou tunes in Chow Xingchi’s films.


The classic "Only you" in "Journey to the West"


"Song of Roast Chicken Wings" in "Tang Bohu Dian Qiuxiang" is also very funny

Come and spice up a comedy! Music can be funny too

    Do you remember "Dangdang Dangdang"? "Dangdang Dangdang" means "Only you…" Ah! Do you remember who the singer of "Song of Roast Chicken Wings" is? It’s Tang Bohu who lit Qiuxiang!

    In Stephen Chow’s films, there is no doubt that the nonsensical funny performances are the most eye-catching, and the golden lines are also remembered by fans for a long time. However, many classic film soundtracks can also highlight the comedy at the right time and achieve unexpected results.

Content guide: Star Lord’s Appearance March: "Knife Club" Playing Classical Music to the End: Zhou’s Style Combining Chinese and Western Music An enduring masterpiece: Lu Guanting’s "Love of a Lifetime"   Exclusive analysis: [Evaluation]"Journey to the West" has an excellent reputation and is predicted to exceed the box office 1.50 billion [Line]Dragon set? Love saint? King of comedy! Chow Xingchi’s classic lines are read again and again [Spoiler]Revealing the "Journey to the West": Shu Qi was attacked by the article, laughing with tears and feelings [On-site]"Journey to the West" premieres Huang Bojiao’s Dancing, Zhou Xingchi shows his love to Shu Qi and is rejected [Interview]Huang Bo: I just want Sun Wukong to become an old man, with a salary of less than 8 million

Next Page: Star Lord’s Appearance March: "Knife Club"

The great wall gun became popular! Known as the benchmark in pickup trucks, it sold 160,000 sets with ZF 8AT.

The Great Wall has developed rapidly in recent years. Haval focuses on the home SUV market, WEY focuses on high-end SUVs, while the first love, big dog, mocha (parameter picture) and other models complement the SUV segmentation field. I’m afraid there is no manufacturer in China who is more obsessed with building SUVs than Great Wall. No wonder the brand has the confidence to claim to be the leader of domestic SUVs. In 2020, the Great Wall sold a total of 1,111,598 cars, an increase of 4.84% over the same period. Faced with the impact of the COVID-19 epidemic, enterprises grew against the trend, with operating income reaching 103.283 billion yuan and net profit reaching 5.392 billion yuan, both of which achieved year-on-year growth, especially in 2020, when automobile manufacturers were generally sad.

The three technology brands of Lemon, Tank and Coffee Intelligence were also officially released last year. It can be seen that the Great Wall hopes to cover consumers’ needs in SUV and commercial vehicles more comprehensively. The 2020 Great Wall Cannon is the great wall’s ambitious work in the field of pickup trucks. Although there are already Fengjun series of pearls and jade in the front, the market segment has been tepid due to the policy that pickup trucks are forbidden to enter the city. The launch of this Great Wall Cannon shows the determination of Great Wall to start the pickup truck brand. From January to September in 2020, the sales volume of the Great Wall Gun reached 160,351 units, ranking first in the market segment.

In terms of appearance, the front face of the Great Wall Gun looks round and full, which is in line with the momentum that a pickup truck should have. The quadrilateral air intake grille is magnificent and powerful, and there are large pieces of silver chrome-plated strips wrapped inside and on the edge, which is consistent with the temperament of the whole vehicle. In the configuration of far and near lights and daytime running lights, all the Great Wall guns are made of LED materials, and all the Changan Kaicheng F70 at the same level are halogen lamps. It should be obvious who is more kind. The length, width and height of the new car are (mm)5437/1958/1893, and the wheelbase is 3230mm. The car side lines are relatively smooth, and the surface is more natural. Keyless entry and keyless start in the front row are standard, which is commendable.

The wheel hub specification is 265/65 R18, and the tire comfort performance is good, which is suitable for road driving. The tailgate style is more conventional, but the straight lines are slightly boring. The taillights are also LED light sources, and the effect after lighting at night is quite outstanding. The floor of the container is equipped with container treasure, which can prevent wear and corrosion. The combination of the container frame and the tailgate pneumatic lever allows users to easily put down the tailgate, which is rare in the same class and greatly improves the convenience.

Entering the interior of the Great Wall Gun, it is difficult for you to associate it with a pickup truck, because the interior is no different from a general passenger car, more like an SUV, with a symmetrical layout and a large four-spoke steering wheel. At first glance, it is for male drivers, and both sides are integrated with functional buttons such as multimedia control and cruising. The 9-inch central control LCD screen is embedded, and the addition of 360 panoramic images can significantly improve the convenience of parking. The center console is covered with a large area of soft materials and leather, which feels quite good. The real shot model is red, but personally, it feels more advanced with black and brown.

In the power part, the gun adopts a 2.0T gasoline engine independently developed by Great Wall and code-named GW4C20B, with a maximum power of 190 HP and a peak torque of 360 Nm. Automatic transmission models are matched with 8AT gearbox from ZF, and the stability and ride comfort have passed the test of the market. The front suspension is a double wishbone single suspension, which focuses on comfort. The four-wheel drive system comes from Borgwarner and is also produced by a big factory. It can switch between three driving modes and is equipped with front and rear differential locks. Configuration parts, such as tire pressure display, front seat belt unfastened reminder, body stability system, cruise control, steep slope descent and other functions are standard equipment.

Conclusion: There is no doubt about the hard power of the Great Wall Gun in the pickup truck field, which is why it can become the benchmark product in the domestic pickup truck field. ZF 8AT, Borgwarner four-wheel drive and Great Wall engine are all genuine configurations, and the fully-used interior is also a bright spot, which can not help but make people feel the illusion of family cars. With the adjustment and relaxation of pickup policies in various places, I believe that the sales performance of this car can reach a new high.

The color of ancient Chinese costumes was greatly appreciated. Which dynasty did you pick the most popular color?

No.3388 Cultural Industry Review

The blue word cultural industry reviews above the point pay attention to and star the standard.

China has great etiquette, so it is called summer; The beauty of the service seal is called China. From the color aesthetic orientation of traditional clothing in past dynasties, we can also see the cultural connotation of Chinese nation. The simplicity and naturalness of costumes in the Han dynasty were popular in Xuan, Chi, White and Green. In the Tang dynasty, the costumes were wrongly painted with gold, which was popular in crimson, crimson, bright yellow and turquoise; In Song Dynasty, the costumes were graceful and elegant, and were popular in light red, pearl white, light blue and light yellow. In the Yuan Dynasty, the costumes were golden and colorful, and they were popular in gold, Mongolian blue, grayish brown and green. Ming Dynasty costumes were luxurious and dignified, popular with scarlet, sapphire blue, grape purple and grass green; In the Qing Dynasty, the costumes were in full bloom, and apricot yellow, vermilion, azure and pale blue were popular. I can’t wait. Come and enjoy the popular colors of costumes in various dynasties with the writing! A big wave of beautiful costume pictures and color palette rushes to you!

author | Laishipu

read and edit | Min Lu (Assistant Research Fellow, Sanchuan Huiwen Tourism Research Institute)

edit | Chen Hongwei

source | Guochao Museum

The text is 6605 words | Estimated reading time is 17 minutes.

Chinese clothes are the epitome of Chinese civilization.

The color of traditional clothing is influenced by the theory of yin-yang and five elements, which can be divided into two parts.Blue, red, black, white and yellowFive colors. Different colors advocated by different dynasties reflect their dynasty characteristics.

The President selected the six most representative dynasties in ancient China:Han, Tang, Song, Yuan, Ming and Qing Dynasties, analyzed their popular clothing colors.

Let’s take a look at what these popular colors have with the introduction of the president ~

 

the Han Dynasty/the Han nationality/Chinese (language)/man

Features: simple and natural

Popular colors: Xuan, Red, White and Green.

In 206 BC, the Han Dynasty was founded.

Influenced by the Taoist technique of Huang Lao advocated in the early Han Dynasty and Confucianism advocated in the period of Emperor Wu of the Han Dynasty and later, the costumes of the Han Dynasty pursued the "essential beauty" of one integrated mass.

△ Eastern Han mural

The clothing colors in Han Dynasty are mainly monochrome and monochromatic, and they advocate dim colors, which are dignified, simple and natural.

Clothing in the Han Dynasty carries the idea of "rule by courtesy and orthodoxy", and the fabric dyeing follows the belief of Yin and Yang and the five elements, and it is noble in dark color and vulgar in light color.

Fashion colors in this period are dark black, red, green and white with low lightness.

 

△ Fuxi map in the tomb of Buqianqiu

 black

After the Han dynasty destroyed Qin, according to the theory of five elements, it took the meaning that Qin destroyed Zhou and water overcame fire, and advocated water virtue.

Shuide is dark black. In the early Han Dynasty, dark black was the noblest color.

△ Han dynasty straight clothes

In the Book of Changes, the source of China culture, dark black was elevated to the status of "Heaven" and was the mother of all colors.

In Taoist thought, this theory was further developed:

Thousands of worlds originated from "Tao", and "Tao" showed the color of black, so the colorful of thousands of worlds grew out of black.

△ Eastern Han mural

Since the period of Emperor Wu of the Han Dynasty, considering the five emperors in ancient times, the order of dynasty change was five elements, so the water virtue was changed to fire virtue, and the red color was taken as the top service.

Therefore, red became the most popular color in the Han Dynasty.

Therefore, the dresses of the Han Dynasty showed the characteristics of alternating red and mysterious.

Red also pinned the Han people’s desire for enlightenment and immortality.

The emperors of the Han Dynasty were keen to seek immortality, and imitating immortals with costumes was the most typical form of expression.

Immortal costumes pay equal attention to inflammation and red, and show awe-inspiring and inviolable momentum.

Nobles in the Han Dynasty like to wear red clothes, trying to imitate the charm of immortals.

△ Han dynasty skirt

white

In the Han Dynasty, white was a color that civilians could wear, and it was also the most commonly used color in clothing collocation.

 

It is natural, unpolished, with the most extreme simplicity and simplicity.

△ Han Xizai’s "Night Banquet Map" Part

White, as the most common popular color in the Han Dynasty, can best represent the ordinary people’s perception and understanding of life in the Han Dynasty.

It not only presents the beauty of the color of the costumes in the Han Dynasty, but also reveals the unique gentleness, gentleness, tolerance and atmosphere of the people in the Han Dynasty.

 

△ Han Dynasty winding clothes

 

green

Nearly half of the figures in Han Dynasty murals, both men and women, were dressed in green clothes, which reflected the popularity of green in Han Dynasty.

△ Han Dynasty murals

There is a poem in The Book of Songs, which says, "I am a green girl, and I am in my heart.". "Gnome" is the collar, and "green Gnome" refers to "the man in green clothes", which shows that the green shirt is the representative of a beautiful image in people’s minds.

△ Han Dynasty murals

In the Han Dynasty, the status of green is second only to red and mysterious, and it is also a color available to civilians, so it gradually became the popular color of clothing in the Han Dynasty.

In addition, green has a sense of peace visually, which accords with the charm of "purity" and "inaction" advocated in the study of Huang Lao advocated by Han Dynasty, and also accords with the beauty of "golden mean" in Confucianism.

△ Han Dynasty clothes

Tang Dynasty

 

Features: wrongly painted gold

Popular colors: crimson, crimson, bright yellow and turquoise.

Tang Dynasty’s clothing style is luxurious and elegant, with bright and bright colors, delicate and complicated patterns, and they like to use bright and contrasting colors to match, which embodies the characteristics of the inclusive and open era in Tang Dynasty.

In the Tang Dynasty, scarlet, bright yellow, crimson purple and turquoise were the most popular clothing colors.

△ Zhou Fang’s "Flower Lady’s Picture"

bright red

If the dynasty had color, Datang must be a delicate and charming color with red flowers and green willows.

Crimson is the most popular color in the Tang Dynasty, and it is often matched with the intermediate green, forming a huge contrast.

Women in this era pursue individuality, just as none of us want to bump shirts today.

△ Tang Zhangxuan’s "Mrs. Guo You Chuntu" part

Crimson color appears as the main color in the clothing of the Tang Dynasty, which is charming and dazzling. The warm color reflects the prosperity of the prosperous Tang Dynasty and is unforgettable at first sight.

△ Zhou Fang’s "Flower Lady’s Picture" Part

△ Zhou Fang’s "Flower Lady’s Picture" Part

dark reddish purple

Purple has always been the exclusive color of the nobility.

It is gorgeous, bright, pleasing to the eye, elegant and unconventional at the same time. It is loved by noble women in the Tang Dynasty and is often used in clothing collocation.

△ Princess Yongtai’s Tomb Mural

In the Tang Dynasty, crimson purple was often used to match with various colors.

In Zhou Fang’s "Picture of a Lady with Flowers", your daughter is dressed in a long red dress and covered with a purple-brown gauze blouse; It was draped in vermilion with a blue and white curly grass pattern. Purple shirt, red skirt and vermilion silk, balanced echo.

△ Zhou Fang’s "Flower Lady’s Picture" Part

bright yellow

In chromatography, yellow has the highest brightness, which is the color of the sun as the basis of life. It is bright and popular for a while.

In women’s clothing, it is the main color, with red, pink white, dark green, sapphire blue and other colors as harmony, which has the beauty of grandeur and blooming flowers.

△ Zhou Fang’s "Flower Lady’s Picture" Part

Pure and bright yellow is also respected by Buddhism, which is the sacred color of Buddhism. It is believed that it has the power to expel evil and is used by cassock.

In the period of Emperor Gaozong in the Tang Dynasty, it was considered that yellow was similar to the sun, and the sun was the symbol of the emperor. It was forbidden for officials and people to wear yellow, and ochre was designated as the special color for the emperor’s uniform.

dark green

Turquoise, as a popular color in clothing collocation in the Tang Dynasty, is often matched with scarlet, vermilion and white, and the colors contrast with each other and complement each other.

Turquoise, with its unique bright and fresh color expression, shows the vitality and vigor of the Tang Dynasty.

△ Tang Zhangxuan (biography) "Dao Lian Tu" (Song copy)

This three-color female figurine of Tang Dynasty, whose dress is mainly blue, green and yellow, is bright and natural in overall color.

△ Tang Sancai glazed pottery female figurines

the Song Dynasty; a surname

 

Features: graceful and elegant

Popular colors: light red, pearl white, light blue and light yellow.

The color characteristics of costumes in the Song Dynasty are simple and elegant, emphasizing the true colors and taking elegance as the priority.

The colors are on the high side, the purity is low, the application of contrast color is less, the colors are not as bright as before, and the color collocation is very harmonious.

Pale red, pearl white, light blue and light yellow are the favorite colors of Song people.

 light red

In Song Dynasty, the concept of "keeping justice and eliminating human desires" was emphasized, which suppressed human personality and restricted the color of clothing to the extreme.

In Song Dynasty, the colors of costumes were formal and conservative, and the colors were elegant and quiet. Even when using the most gorgeous red, they often used light red.

Ouyang Jiong once described a woman wearing a pomegranate skirt in He Ming Dynasty, which shows the graceful beauty: recalling the first meeting between flowers, the tea is half covered, and the makeup face is lightly turned. Pomegranate nepotism, so the delicate jade fingers are secretly twisted, double phoenix gold thread.

Song people don’t pursue the colorful flowers in the Tang Dynasty, but like to pursue changes in the same color system, and they prefer the elegance of white.

Besides pure white, I also like moon white, blue white, pearl white and pink white.

As Ge Zhaoguang said: "The Zhao and Song Dynasties are like the moonlight that can’t reach the full moon on the eighth day of the seventh day."

White is pure and moist, like moonlight and Song Dynasty.

Song people pay attention to "inner saints" in their costumes, and see their thoughts in details.

Song Renzong often wears a white round neck robe when he is in court. But it is not pure white, and it uses the color of silk thread to weave different patterns, making white rich in layers.

 

People often use "rubbing blue shirts and apricot skirts" to describe the temperament of Ya Song.

At the end of 19th century and the beginning of 20th century, Margaret Lide of Britain also called China "a country wearing blue robes", which reminded people of the sentence in the Book of Songs that "blue will be adopted in the end".

These four words are so peaceful and simple, but they are flying like a clean and blue dream.

Light blue was very popular in the Song Dynasty, and it was the closest to a modest gentleman like jade. The natural beauty of simplicity, gentleness and idleness was rich and radiant.

Praise simplicity and elegance, and follow the path of all things.

△ "Song Renzong’s Back Sitting"

Song Taizu and Zhao Kuangyin planned the mutiny in Chen Qiao, added a yellow robe and founded the Northern Song Dynasty.

"Yellow robe" or "yellow dress" is regarded as a symbol of the emperor’s power, and the history and service records of Song Dynasty stipulate that ochre yellow and light yellow are the emperor’s special clothing colors.

Light yellow is used in women’s clothing, which naturally brings a little pride and beauty of a good family.

In Li Qingzhao’s ci, girls who "stop swinging and adjust their delicate hands carelessly", "see guests coming in, socks slip away" and "lean back against the door and smell their plums" should wear such a light yellow dress.

 

Yuan Dynasty (1206-1368)

 

Features: Gold and color are in harmony.

Popular colors: gold, Mongolian blue, grayish brown and emerald green.

The Yuan Dynasty is the most special era in ancient Chinese costumes, because it was a political power established by nomadic people in the northern grassland.

In the use of color, the Yuan Dynasty advocated nature aesthetically, and the popular colors were mainly gold, Mongolian blue, grayish brown and emerald green.

In the 13th century, Genghis Khan led Mongolian fighters and swept Europe and Asia with thunderous momentum.

Mongolian plateau gathers jewelry from all directions, gathers talents from all directions, and collects Chinese and foreign technology. Mongolian costumes have begun a new era of luxury and richness.

"Old clothes are inlaid with precious stones and pierced with gold ornaments" (The History of World Conquerors: Feini Zhi), which is characterized by elegance and jewels.

△ Yuanzu hunting map

In the Yuan Dynasty, the dignitaries loved weaving brocade and advocated using gold in their clothes to show their wealth and status.

The north is cold and short of water, and the surrounding colors are monotonous. Only the golden color like the sun’s rays brings a glimmer of life to people living in the local area.

△ Nashi braided robe in the period of ilhan State

Blue, called "Huhe" in Mongolian, is the color representing the Mongolians.

In the minds of Mongolians, blue symbolizes eternity, faithfulness and loyalty.

Early Mongolians liked blue and white, which is why blue-and-white blue-and-white porcelain flourished in the Yuan Dynasty.

△ Yuan Yan weaves the mandala after the Emperor.

In the primitive beliefs of Mongolians, they worship nature and the blue sky.

They believe that blue represents natural scenery, mountains and rivers, and symbolizes prosperity, beauty and verve.

Dark blue is the main color of men’s Mongolian robes.

Light blue and light blue Mongolian robes will also become the first choice for women in summer.

The Yuan Dynasty was a political power established by nomadic people, and animal fur was often used in costumes, so the colors were mostly gray taupe.

In addition, due to the strict grade requirements for clothing colors in the Yuan Dynasty, people are forbidden to wear bright colors such as brown yellow, willow green, red and white flashing colors, cockscomb purple, gardenia red and carmine.

Forced to be helpless, the color of folk costumes can only develop to taupe. Common colors are silver brown, tea brown, lilac brown and so on.

Green is a very special color. It is neither cool nor warm, and it belongs to the middle color.

As a nomadic people, Mongolians live by water and grass, advocating nature and respecting grasslands. As the main color of grassland, green has a special position in the minds of Mongolian people.

Therefore, green often appears as the main color of Mongolian robes.

In a place with four distinct seasons, seeing green is like seeing a rich grassland, giving people a sense of security, calmness and comfort.

Green environment means plenty of food and water, so the love for green has always been in the blood of Mongolian people.

bright

 

Features: luxurious and dignified

Popular colors: red, sapphire blue, grape purple, grass green.

In the Ming Dynasty, the Confucian moral thought of "propriety, music, benevolence and righteousness" was advocated, and the five colors were combined with "benevolence, virtue and goodness" and set as positive colors, which was a symbol of inferiority and rank.

Red, sapphire blue, grape purple and grass green are the most popular colors in Ming Dynasty.

△ Drawing a police map in the Ming Dynasty (partially) originated from "A General History of Clothing in China"

Clothing in Ming Dynasty inherited from Zhou and Han Dynasties and inherited from Tang and Song Dynasties. It has distinctive Chinese cultural characteristics and is a model of Chinese clothing, which has a wide and far-reaching influence on the clothing and aesthetics of later generations and neighboring countries.

The overall characteristics of Ming dynasty costumes are: paying attention to color matching, luxurious and dignified style, and strong sense of color layering.

In the Ming dynasty, fire was the king of the world, and the color was still red. As a positive color, red had a lofty position.

Red is a warm, impulsive and powerful color with the lowest frequency, longer wavelength and good diffraction ability in the visible spectrum.

 

△ Ming Dynasty big red dark flower yarn embroidered Yunhe square robe

 

In the visual sense, red has a strong spatial penetration ability, which is more eye-catching, and its color is like blood, which will form a visual sense of approaching.

The widespread use of red in the royal family shows the supremacy of the feudal ruling class.

△ Ming Dynasty big red makeup yarn cloud shoulder sleeve flying fish pattern gown (partial)

 

In the Ming Dynasty, the colors of the royal and noble costumes were bright and luxurious, mainly with high saturation colors such as big red, gold, yellow and crow green.

 

Since the Ming Dynasty, big red, as a symbol of life, enthusiasm, nobility and celebration, also known as China Red, has really penetrated into the context of Chinese culture.

△ Ming Xie Huan "Apricot Garden Elegant Collection"

In the middle and late Ming Dynasty, the power of the ruling class was constantly weakened, people’s thoughts were gradually liberated, dyeing technology and dyes were developed unprecedentedly, and the colors of clothing were more gorgeous and bright, and there was a constant violation of color.

People began to use high-purity bright colors, among which blue with high saturation was particularly popular.

 

△ Ming Dynasty blue peony, miscellaneous treasure pattern, dark flower, silk weaving, gold makeup, Kirin filling women’s coat

In Chou Ying’s painting "The Map of Southern Metropolis" in the Ming Dynasty, scarlet and sapphire blue are the most conspicuous, and they set off each other and complement each other.

This painting also embodies the characteristics of colorful costumes in the middle and late Ming Dynasty.

 

△ Ming Chou Ying’s "Nandu Fanhui Volume"

 

The colors of folk costumes are mainly plain and elegant, and the colors commonly used by civilians are purple, green and light pink.

Purple is a combination of the coldest and warmest colors, which has a neutralization effect in clothing collocation. Therefore, purple is often the main color in civilian clothing, among which grape purple is the most popular.

In "A Beautiful Picture of a Thousand Years", the depiction of women’s clothing boldly adopts grape purple, lake green and other colors.

The strong color contrast highlights the strong "female consciousness" and the desire to break through the tradition and express themselves.

 

△ Ming Anonymous "The Beautiful Picture of a Thousand Years"

Green is a common color for civilians in all dynasties. With the development of spinning and dyeing technology, the saturation and brightness of green in Ming Dynasty costumes are higher, which makes them look fresh and bright.

In the Ming dynasty, dignitaries also liked to use cyan, green, red, black and gold as the main auxiliary colors.

Green with high saturation, as a popular color in Ming Dynasty, can best reflect the working people’s love for life and tenacious vitality in this period.

△ "Entering the Map" (partially) originated from "General History of China Clothing"

clean

Features: A hundred flowers blossom.

Popular colors: apricot yellow, vermilion, azure and pale blue.

 

The Qing Dynasty is an era with the greatest change in the history of Chinese clothing.

On the basis of retaining the traditional elements of the national costume, the costumes of the Qing Dynasty absorbed the elements of the Han nationality, forming a unique costume culture in the Qing Dynasty.

The popular colors of clothing in Qing Dynasty are apricot yellow, vermilion, azure and cyan.

In Chinese traditional culture, yellow, as a neutral color, is the first in Baise.

In Qing Dynasty, yellow was regarded as the sunshine color, which was bright and warm, and it was also considered as the golden color, which was both rare and precious.

△ During the Kangxi period, bright yellow satin embroidered colorful clouds, golden dragon mink inlaid with dragon skin and men’s robes.

Except bright yellow for emperors and queens, other yellows were widely used in Qing dynasty costumes.

 

△ During the Jiaqing period, a bright yellow gauze embroidered with colorful clouds, bats, gold dragons and women’s robes were placed in the court.

Different shades of yellow, or dignified, or delicate, or expensive, or lovely, are the warmest and brightest colors in Qing Dynasty costumes.

 

In the Qing dynasty, from the royal family to the common people, they all liked red and blue clothes the most.

True red is exclusive to emperors and queens, and other red colors are commonly used in clothing.

 

△ During the Jiaqing period, the red satin embroidered colorful clouds and the golden dragon pattern dyed the silver mouse leather-trimmed man with a robe.

In the costume culture of the Qing Dynasty, red represents happiness, solemnity, auspiciousness and happiness, and is also a symbol of identity.

△ During the Kangxi period, the red brocade was connected with the stone blue inch python, and the satin was clipped to the skirt.

Girls in the Qing Dynasty are happy in red.

Young women’s clothes are mostly pink and silvery red, while older women are happy with vermilion and scarlet.

 

 

Cyan is one of the important colors of Qing Dynasty costumes, which is between blue and green, and has the characteristics of crispness and cleverness.

The common color of civilian women’s clothing is cyan, and the color tone varies with age and occasion.

Blue symbolizes solemnity, strength and hope.

Traditional cyan has a unique artistic charm, which includes pink cyan, holly, bean cyan, azure and so on. These colors are widely used in Qing Dynasty costumes.

 

In the world of color aesthetics in Qing dynasty, blue is especially simple and elegant.

Among the blues, the lighter blue is called stealing basket, the heavier blue is called prison, the heavier blue is cyan, and the deepest blue is ultramarine.

△ During the Qianlong period, sapphire blue satin embroidered colorful clouds and golden dragon pattern men wore robes.

"Stealing baskets" comes from the color of the autumn sky.

This color, neither strong nor light, is like a girl’s grief, and it is a common color in young women’s clothing.

China was called Huaxia in ancient times, and it was named after its gorgeous clothes.

Looking at the leopard in the tube, we can also see the clothing aesthetics of each dynasty from it.

Natural, gorgeous, elegant, and elegant ….. all have their own charms.

Clothing culture is like a rhythmic life. By understanding its beating, we can grasp the pulse of the times.

The costume color of the Chinese nation, like Chinese and Chinese characters, has always flowed in the blood of the Chinese people and become a part of the cultural genes of the Chinese nation.

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