标签： 苏州快餐200半夜500

Seven departments jointly issued： strengthening the management of financial subsidies for benefiting the people and farmers

CCTV News:Yesterday (2nd), seven departments, including the Ministry of Finance, the Ministry of Agriculture and Rural Affairs, the Ministry of Civil Affairs, the Ministry of Human Resources and Social Security, the National Audit Office, the the State Council Poverty Alleviation Office, and China Banking and Insurance Regulatory Commission jointly issued the Guiding Opinions on Further Strengthening the "One Card" Management of Financial Subsidies for Benefiting the People. The "Guiding Opinions" clarify that a long-term mechanism for supervision will be established and improved to ensure that all policies for benefiting the people and benefiting farmers will be effective.

According to "Guiding opinions",by 2023, all financial subsidies for benefiting people and benefiting farmers that are directly paid to households will be distributed in principle through the" one card "method. The work of cleaning up and integrating subsidy policies and funds, standardizing financial institutions, building a centralized and unified distribution platform, and strengthening public publicity has been basically completed. The supervision pattern of central planning, provincial overall responsibility, and implementation by cities and counties has been basically completed, and the "one list management system" and "one platform management and distribution" have been realized. The subsidy policy is more scientific and the performance of funds has been significantly improved.

Carry out special treatment to ensure timely and full payment of subsidies

“universal debit/credit card"It has played a positive role in serving the masses conveniently, but when the relevant departments carried out special treatment, they found that the" one card "still had problems such as piecemeal cross-subsidy projects and irregular management of subsidy funds, which affected the implementation effect of the policy.

In 2019, seven ministries and commissions, including the Ministry of Finance, jointly carried out the "one card" special treatment of financial subsidy funds for benefiting the people and farmers nationwide, and found that the problems were mainly concentrated in three categories.

Gao Jinxing, Director of the Supervision and Evaluation Bureau of the Ministry of Finance:For example, the phenomenon of multiple policies, multiple lines of cards, separation of people and cards, and multiple cards for one person have made loopholes in management, so that some funds that ordinary people should get have not been obtained.

Gao Jinxing introduced that during the inspection, it was found that some subsidized households held more than 10 subsidized cards, resulting in more than one card for one person, and the phenomenon of "one card for one thing" and "multiple lines for one card" was also common. Some county-level departments require farmers to set up a new bank card every time they issue subsidies, and some provinces have 27 subsidized banks. These problems are not conducive to the distribution and management of subsidies, causing inconvenience to the people to receive subsidies, and there is a risk that subsidy funds will be taken by others and taken.

However, due to irregular management, violations of discipline and rules have occurred from time to time, and serious violations of the interests of the masses have occurred in some areas, and the amount of violations detected has reached more than 300 million yuan.

In addition, during the special treatment period, it was found that 7.638 billion yuan of subsidy funds were not paid in time, 1.62 billion yuan of idle funds were not revitalized for a long time, and individual subsidy projects were idle for 16 years. The subsidy payment was not timely and accurate, and the idle waste of subsidy funds was prominent.

From the controversy to the hot ＂prepared food＂ is coming.

　　The whole process of buying vegetables, washing vegetables, cutting vegetables and frying vegetables takes as little as tens of minutes and as many as several hours — — This is a traditional cooking process.

　　Tear open the package and put it directly into the pot. It only takes a few minutes at the shortest, and seemingly complicated dishes can be served — — This is a cooking process with "artifact" blessing.

　　When the fast-paced life meets the exquisite needs of life, it runs out of the "prefabricated dishes". Do it quickly and eat well. Is it reliable?

　　"Little White" became "Kitchen God" overnight?

　　The Spring Festival in 2021 is special for Kobayashi. In response to the call of celebrating the New Year on the spot, she joined a few friends for dinner. "It is said that one person has two specialties, and the result is a bunch of takeaways."

　　But this "takeaway" is not another "takeaway". It is not a steaming finished product that can be eaten upon receipt, but a semi-finished product that still needs to be processed. Some were temporarily called from the takeaway APP before departure, and some were hoarded in major live broadcast rooms a long time ago.

　　Take lotus leaf chicken, the "final dish" prepared by Kobayashi, as an example, you only need to thaw the materials in advance, poke a few holes in the lotus leaf when cooking, and put it in a pot for 40 minutes, which is a hard dish that is quite handy.

　　"First of all, it is convenient. Fresh materials and condiments are very troublesome from purchase to treatment; Secondly, it takes a long time to prepare the meat dishes yourself, and the efficiency of semi-finished products is much higher; Finally, the taste of prefabricated dishes is relatively stable. My friends and I rarely fire at ordinary times, and we are not at ease with our own craftsmanship. " Kobayashi said that he and his friends are very satisfied with this "semi-buffet" New Year’s Eve dinner.

　　Many young people like Kobayashi have made prefabricated dishes a new favorite on the New Year’s Eve dinner table. Among the top ten New Year’s goods data released by Tmall, the sales of prefabricated vegetables increased by 16 times compared with last year. According to JD.COM Big Data, since January 20th, the turnover of semi-finished dishes with small packages for 1-2 people has increased by 3.5 times year-on-year.

　　The main consumer groups of pre-cooked dishes are young consumers born in 1980s and 1990s. Box Ma Xiansheng’s data shows that the proportion of consumers buying semi-finished dishes after 1995 is twice as high as that after 1965. Let many young people with poor cooking skills step into the ranks of "chefs" in one fell swoop, and the prepared dishes have also been named as "Aauto Quicker dishes" and "lazy dishes".

　　On April 27th, Weizhixiang, which focuses on the R&D, production and sales of pre-cooked dishes, was successfully listed as the "first stock of pre-cooked dishes". Haidilao’s "Dinner" series products have been launched in major official channels; Boxma Xiansheng upgraded Boxma Workshop to 3R (Ready to Cook, Ready to Heat, Ready to Eat) business department; Every day, Youxian launched the "Famous Cuisine Famous Shop" channel, and the signature dishes of famous shops such as Xibei and Meizhou Dongpo entered strongly; In the category of "Aauto Quicker Cuisine", the crayfish commodity "Boxing Shrimp" went online for one and a half months, achieving sales exceeding 100 million … …

　　Pre-cooked dishes, which can only be used as the reason why the elders don’t let you eat out in family group chat, have been completely "put on the table"

　　Behind the scenes to the stage, the controversy is hot.

　　"The epidemic has brought opportunities to the industry," Mr. Sun, who is engaged in the prefabricated vegetable industry, told Zhongxin.com that his business increased by nearly 300% year-on-year during the epidemic. Braised pork, sweet and sour pork chops, lion’s head and other dishes that require a lot of time and cost, and stews such as chicken soup, sparerib soup and Buddha jumping wall are the best to sell.

　　Nowadays, the prepared dishes, which have the potential to blossom everywhere, are actually not a new thing. To put it bluntly, it is the "advanced version" of quick-frozen processed products.

　　The so-called prefabricated dishes and semi-finished dishes refer to dishes that have been washed, cut, matched or even prepared in the factory, and then stored in frozen or vacuum packaging. After consumers buy them, they only need to heat them or simply cook them through the combination of materials in the prefabricated dishes.

　　"In a broad sense, pre-cooked dishes are very hot compared with previous years ‘ Cooking bag ’ Is exactly the same. Judging from the market situation, it is currently more used in restaurants and hotels and less used in families. " Mr. Sun said.

　　For example, Mr. Sun said, "For example, when we go to a wedding banquet, so many tables and so many identical dishes are all cooked like the kitchen? That’s definitely not possible. It will take a long time to serve and the experience will be uneven. This kind of occasion basically depends on the prepared prefabricated dishes. "

　　According to the research report of Guohai Securities, the ratio of B-end to C-end in China prefabricated vegetable market is about 8: 2, and restaurants and other businesses still account for the bulk of the consumption of prefabricated vegetables. Another scene where prefabricated dishes are widely used is take-away.

　　Put the "chef in crisis"? Actually, that is not the case.

　　According to Song Xiangqing, a well-known economist and vice president of China Business Economics Association, the emergence of terms and products such as "lazy economy" and "prepared food" means the progress of human beings and the development of society to a certain extent.

　　"Like prefabricated dishes, it is a market behavior that people pursue high-quality life by using new technologies and new materials and inventing new products and services. In the final analysis, human intelligence and hard work have improved people’s living space and way, reflecting social progress." Song Xiangqing said so.

　　Then, will the appearance of prefabricated dishes really "lead to the catering revolution" or "put the chef group in crisis" as rumored? Insiders told reporters that this is not the case.

　　"To make industrial dishes, the first step is for the chef to develop them before mass production." People in the industry told reporters that, not to mention that the current prepared dishes are only in the initial stage, and the taste needs to be further strengthened. From the psychological acceptance of consumers, the traditional catering mode can not be replaced by industrialized prepared dishes now.

　　What’s the difference between today’s prepared dishes?

　　Many people’s criticisms of prefabricated dishes focus on the lack of guarantee of their freshness.

　　The reporter searched for fast food commercial cooking packages on the e-commerce platform, most of which were frozen and preserved, and the shelf life could reach 365 days. It takes a year for the cooked food to "see the light of day". Does it taste like a "zombie dish"?

　　"At present, the fresh-keeping methods of the prefabricated vegetable industry are scientific packaging and rapid freezing technology (MINUS 18 C), and transportation will also require cold chain logistics throughout. Without the use of preservatives and additives, low temperature is the main way to maximize the preservation of food nutrition and inhibit microbial reproduction. " In this regard, Mr. Sun introduced.

　　"Now the food industry and restaurant supply chain development to what extent? A live fish is frozen and still alive after thawing. " In Mr. Sun’s view, preservation under the current technology is inseparable from low temperature, but low-temperature technology is also constantly developing.

　　For example, in the current market, for the transportation of fresh beef omasum, some merchants use 0-5℃ refrigeration instead of freezing to ensure its crisp taste. This requires suppliers to apply liquid nitrogen refrigeration technology more accurately and upgrade their packaging.

　　In addition, "insecurity" and "lack of nutrition" often make people distrust prepared dishes.

　　Liu Xiaoling, a doctoral supervisor of Guangxi University and an expert of Guangxi Food Safety Expert Committee, once pointed out that from the perspective of nutrition, the nutritional components of food are related to the source of raw materials and processing methods, and the changing laws of different foods and different nutrients are not consistent, so it cannot be simply said that fried food is more nutritious.

　　"The traditional way of buying food, cooking and processing food has the problems of high cost and difficult risk control." At the same time, Liu Xiaoling believes that it is a way and trend for producers to adopt the access mode of food production license and market supervision to make meals in the central kitchen and distribute them centrally, which is to realize the standardization of restaurants or canteens, improve product safety and improve efficiency.

　　"In fact, not only prefabricated dishes, but also categories related to the food industry will have food safety hazards." Regarding the safety of food, Mr. Sun also said that authentic prepared dishes are definitely healthier than most takeaways, but they can’t guarantee the safety of the whole industry by themselves. "As practitioners, my colleagues and I still have to do business with our conscience, and the industry can go further."

　　Great potential, it is expected that in 2023.

　　The market size may exceed 500 billion yuan

　　What is the potential of prefabricated dishes? According to the consulting data of Ai Media, the scale of the prefabricated vegetable industry in China is estimated to be 345.9 billion yuan in 2021, up by 18.1% year-on-year. It is estimated that the prefabricated vegetable market in China will maintain a rapid growth rate of about 20% in the future, and the scale of the prefabricated vegetable market may reach 516.5 billion yuan by 2023.

　　What kind of consumers like to buy prepared dishes? The data shows that among the consumers of prefabricated vegetables, 45.7% are located in first-tier cities, 19.8% in second-tier cities and 16.4% in third-tier cities.

　　Among them, consumers aged 22-40 accounted for 81.3%, among which consumers aged 31-40 accounted for 46.4%.

　　According to the data of Tianyancha, the number of registered enterprises engaged in the business related to pre-cooked vegetables was 1,796 in 2011, exceeded 4,000 for the first time in 2015, and exceeded 8,000 for the first time in 2018. In 2020, the number of registered enterprises reached the highest level in ten years, with a total of 12,500 new registrations, a year-on-year increase of 9%.

　　At present, the registered capital of pre-cooked food-related enterprises is mainly concentrated within 1 million. Among them, Shandong Province has the largest number of prefabricated vegetable enterprises, with 9,246, followed by Henan, Jiangsu, Guangdong and Anhui.

　　Ai Media Consulting analysts believe that 80% of consumers have formed the habit of buying prefabricated dishes every week, and consumers’ demand for prefabricated dishes will increase, and the market will further expand.

　　The development of prefabricated vegetables also faces these challenges.

　　Prefabricated vegetable market has entered a period of rapid development, with high market demand and challenges.

　　According to Ai Media Consulting, there are three main challenges in the prefabricated vegetable industry: First, market coverage. China has a large cross-border area between north and south, with many cuisines and complex types. The prefabricated vegetable enterprises have obvious regional labels, so it is difficult for enterprises to cover the national market. The second is the preservation of dishes. Precast dishes need to keep the freshness of dishes, which requires extremely high cold chain transportation. The sales scope can only radiate the area around the central kitchen set up by the enterprise, which limits the further development of the prefabricated vegetable enterprise; The third is taste recovery. The taste of Chinese food is closely related to the cooking process. The factory produces all the conditioning packages of the products and then gives them to customers for processing. Once it comes to cooking, the taste can only be controlled by personal cooking.

　　"In the future, if prefabricated vegetable enterprises want to develop, they must combine standardization, safety and personalization by improving the safety production capacity of central kitchens and a complete cold chain logistics system, so as to usher in a broader market." Industry analysts told reporters this way.

　　Will a small step in preparing dishes be a big step to promote young people to "bid farewell to take-out and walk into the kitchen"?

　　Comprehensive reports from China News Service and Dahe Daily

Shaoxing city’s action plan to further promote the trade-in of consumer goods

In order to implement the National Development and Reform Commission and the Ministry of Finance’s Several Measures on Supporting Large-scale Equipment Renewal and Consumer Goods Trade-in (No.1104 [2024]) and the Notice of the General Office of the People’s Government of Zhejiang Province on Printing and Distributing the Action Plan for Further Promoting Consumer Goods Trade-in (No.26 [2024] of Zhejiang Province), further promote the expansion of consumption scale and effectively improve the quality of life of residents, according to the municipal party committee and the general office of Zhejiang Provincial People’s Government,

First, make efforts to promote automobile trade-in.

(1) Improve the subsidy standard for scrapping and renewing automobiles.

On the basis of the Detailed Rules for the Implementation of Shaoxing Consumer Goods Trade-in Policy (Shao Shang Lian Fa [2024] No.5) (hereinafter referred to as the Detailed Rules, the same below), from April 24, 2024 (including that day, the same below) to December 31, 2024, individual consumers will scrap fuel passenger cars with national emission standards of Grade III and below or new energy passenger cars registered before April 30, 2018. And purchase new energy passenger cars or fuel passenger cars with a displacement of 2.0 liters or less that are included in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption, the subsidy standard will be raised to 20,000 yuan for purchasing qualified new energy passenger cars and 15,000 yuan for purchasing fuel cars with a displacement of 2.0 liters or less. Scrapped passenger cars under the name of the subsidy applicant should be registered in my name before July 25, 2024. During the subsidy application period, newly purchased cars should be registered in the name of the subsidy applicant. (Responsible units: Municipal Economic and Information Bureau, Municipal Public Security Bureau, Municipal Bureau of Commerce, district and county (city) governments, and Binhai New Area Management Committee shall be responsible according to the division of responsibilities, the same below. The following tasks need to be implemented by the district and county (city) governments and Binhai New Area, and are not listed)

(two) to carry out car replacement and renewal subsidies.

Individual consumers can apply for a one-time subsidy if they scrap or transfer (except for changes) passenger cars under their own names and purchase new passenger cars with 7 seats or less (subject to the place where the Uniform Invoice for Motor Vehicle Sales is issued) in Shaoxing. The new car price (subject to the tax-included price in the Uniform Invoice for Motor Vehicle Sales, the same below) is 6,000 yuan for fuel passenger cars and 8,000 yuan for new energy passenger cars between 50,000 yuan (inclusive) and 150,000 yuan (exclusive); Fuel passenger cars with a price between 150,000 yuan (inclusive) and 250,000 yuan (exclusive) will be subsidized by 8,000 yuan, and new energy passenger cars will be subsidized by 10,000 yuan; Fuel passenger cars with a price of more than 250,000 yuan (inclusive) will be subsidized by 10,000 yuan, and new energy passenger cars will be subsidized by 12,000 yuan. During the activity, each subsidy applicant or each used passenger car can only enjoy one subsidy. This policy can’t be enjoyed repeatedly with the national automobile scrapping and updating subsidy and the "national four and above emission standard fuel passenger car scrapping and updating subsidy" in the Implementation Rules. Replacement and renewal subsidy funds run out.

The subsidy applicant should submit an application in the WeChat applet "Car Replacement and Renewal Subsidy" before January 10, 2025, and upload relevant information as required. The place where the unified invoice for new car and motor vehicle sales is issued is the place where the subsidy is accepted. The old car registration time under the name of the subsidy applicant must be before the date of issuance of the provincial plan. The departments of commerce and public security in all districts and counties (cities) and Binhai New Area are responsible for the relevant audit work, and the tax authorities do a good job in the management of sales invoices for motor vehicles and used cars according to their duties.

Within 15 working days after receiving the application materials, the competent commercial departments of all districts, counties (cities) and Binhai New Area shall, in conjunction with relevant departments, conduct an audit according to their functions and responsibilities. If the information submitted by the subsidy applicant is true and complete and meets the requirements, it shall be examined and approved. If the information submitted by the subsidy applicant is incomplete or unclear, the business department of the receiving place will inform the subsidy applicant of the corrected information, and the subsidy applicant will correct the relevant information before the application deadline as required. After approval, the subsidy funds shall be allocated to the bank account designated by the subsidy applicant within 15 working days. All districts, counties (cities) and Binhai New Area should optimize the process of fund declaration and disbursement in light of the actual situation to ensure the direct enjoyment of policies. (Responsible units: Municipal Public Security Bureau, Municipal Bureau of Commerce and Municipal Taxation Bureau)

Second, vigorously promote the consumption of household appliances

All localities should fully release the national policy dividend, and give individual consumers a subsidy for purchasing eight types of household appliances, such as refrigerators, washing machines, televisions, air conditioners, computers, water heaters, household cookers and range hoods, with energy efficiency or water efficiency standards of Grade 2 or above. The subsidy standard is 15% of the sales price of the product, and 5% of the sales price of the product is additionally subsidized for those who purchase products with energy efficiency or water efficiency standards of Grade 1 or above. Each consumer can subsidize one product of each type, and the maximum subsidy for each product is no more than 2000 yuan. Encourage all localities to reasonably increase the categories of subsidies such as dryers and vacuum cleaners, especially the integration of local specialty products such as cookers and small household appliances to better meet consumer demand. (Responsible unit: Municipal Bureau of Commerce)

Third, carry out the trade-in of electric bicycles.

Trade-in of electric bicycles will be included in the "2024 Consumption Promotion Year" activity arrangement. Consumers who scrap old electric bicycles and buy new standard electric bicycles will be subsidized according to national standards to further standardize the recycling and disposal of scrapped electric bicycles and their batteries. Support electric bicycle manufacturers, sales enterprises and recycling enterprises to jointly carry out trade-in activities and give consumers superimposed concessions. Encourage qualified areas to integrate resources, and carry out electric bicycle trade-in activities online and offline. (Responsible units: Municipal Economic and Information Bureau, Municipal Public Security Bureau, Municipal Bureau of Ecology and Environment, Municipal Bureau of Commerce, Municipal Market Supervision Bureau)

Fourth, promote smart home consumption

Buy smart door locks (including smart security doors), intelligent curtain, smart clothes racks, smart home monitoring, smart lighting, smart toilets (including smart toilet lids), smart beds (including smart mattresses), smart tables and chairs (including smart massage chairs and smart sofas), smart fitness equipment, smart voice facilities (including smart speakers), intelligent service robots (including smart sweepers and mopping machines), and smart According to 15% of the transaction price after all discounts are excluded, each consumer can subsidize one product of each type, and the maximum subsidy for each product is not more than 2000 yuan. All localities can reasonably increase the categories of subsidies in light of the actual situation. (Responsible units: Municipal Economic and Information Bureau, Municipal Bureau of Commerce)

Five, encourage the renovation of old houses and local renovation of kitchen and bathroom.

Consumers who purchase tiles, floors, wallboard, integrated ceiling, suit doors, integral cabinets, shower rooms, sanitary wares and other articles and materials needed for renovation of old houses and local renovation of kitchens and bathrooms will be subsidized according to 20% of the purchase price of the above categories, and the maximum subsidy amount per person per suite will not exceed 20,000 yuan. Encourage all localities to reasonably increase the categories of subsidies according to the actual situation, and the categories of subsidies should be inclined to advanced, green, low-carbon and environmentally-friendly products to better meet the needs of residents for decoration and renovation.

All localities can reasonably adopt other subsidies in light of local conditions. The amount of subsidies shall refer to the above standards, and the operating rules such as the cash flow of subsidies shall be determined by each district, county (city) and Binhai New Area. (Responsible units: Municipal Construction Bureau and Municipal Bureau of Commerce)

Sixth, support the aging transformation of the home

Focusing on the five aspects of "toilet and bath safety, indoor walking convenience, home environment improvement, intelligent monitoring and follow-up, and adaptation of assistive devices", we will promote the old-for-new home aging renovation. After the purchased renovation items and materials meet the standards, we will give 50% of the purchase price to the eligible related items and materials, and the elderly families over 80 years old will rise by 10%, and the maximum subsidy amount will not exceed 20,000 yuan. (Responsible units: Civil Affairs Bureau and Municipal Bureau of Commerce)

Seven, promote the improvement of local consumption power.

On the basis of the total retail sales of social consumer goods in various places, we should comprehensively consider the gross domestic product, permanent population, retail sales of household appliances and other factors in various places, and do a good job in the allocation of state funds in pieces. Within the scope of national policies, in accordance with the requirements of "real money and silver concessions directly reach consumers", support local governments to independently implement trade-in of consumer goods, focusing on supporting smart homes and trade-in of household appliances other than eight categories. All localities should make full use of activities such as "Yue Hui Yue Sheng Huo" and hold colorful activities to promote consumption. (Responsible units: Municipal Development and Reform Commission, Municipal Finance Bureau and Municipal Bureau of Commerce)

VIII. Job Requirements

(1) Strengthen organizational leadership. All localities and departments should earnestly improve their political stance, recognize the importance and necessity of trade-in of consumer goods, accurately set work objectives, refine operational procedures, compact the responsibilities of all parties, and ensure the smooth implementation of policies. Relevant departments at the municipal level should regularly evaluate the effectiveness of policy implementation and dynamically adjust relevant policies in a timely manner.

(2) Strengthen overall fund planning. Adhere to the linkage between cities and counties to support the trade-in of consumer goods. All localities should make full use of the central and provincial funds for the trade-in of consumer goods, implement the national policy of scrapping and updating automobiles and subsidizing household appliances consumption, support the renovation of old houses, local renovation of kitchens and bathrooms, and aging renovation of families, and promote smart home consumption, so as to ensure that the investment meets the policy requirements, give play to the leverage of financial funds, and effectively enhance local consumption capacity. This round of trade-in activities for consumer goods will end on December 31, 2024. If the subsidy funds are used up ahead of schedule, an announcement on the end of the policy will be issued in time; If it is not used up, the central and provincial funds will be recovered.

(3) Strengthen the cooperation between government, enterprises and banks. All localities should support enterprises with different ownership and different registered places to participate in the trade-in work in accordance with the requirements of building a unified national market. All localities should give full play to the role of associations and chambers of commerce, and actively organize enterprises to jointly carry out a series of activities such as "Yuehuan yue life" consumer goods trade-in into neighborhoods, business districts and villages. Encourage financial institutions to optimize consumer financial products and services, increase the intensity of benefiting the people, and help consumer goods to trade in old ones through full reduction and installment. Give full play to the advantages of e-commerce platform, promote online and offline integration, support the opening of online trade-in zones, guide enterprises such as production, sales and recycling to carry out preferential activities, and fully amplify policy effects.

(4) standardize the order of activities. In the process of implementation, if a commodity is applicable to a number of consumer goods trade-in policies, consumers can enjoy it from a high level without repeating the preferential policies. All localities should strengthen market supervision, smooth complaint channels, crack down on counterfeiting, price fraud, illegal renovation, shoddy and other acts according to law, implement the whole process supervision of trade-in activities of consumer goods, and severely crack down on the acts of making up and cheating to ensure the smooth and orderly activities.

This action plan shall be implemented as of the date of promulgation of the provincial plan. In case of any inconsistency between Shaoxing Action Plan for Promoting Trade-in of Consumer Goods (Shao Shang Lian Fa [2024] No.3) and this action plan, this action plan shall prevail.

Source of information: Shaoxing Development and Reform Commission.

It costs 6000 yuan to turn on the air conditioner for 5 hours, and the sky-high air conditioner fee？

　　In the hot summer, dozens of children are preparing to carry out summer camp activities. However, it was only at the sultry activity site that I realized that the building didn’t have air conditioning on weekends, and it would cost 1,200 yuan per hour to open it alone, which was not included in the venue fee.

　　The activity lasted for 5 hours, and Ms. Hu, the organizer, had no choice but to pay 6,000 yuan, which was collected by the building property. After the event, her company complained to the property owner and the lessor of the venue to various departments: "The cost is too scary, it is simply sky-high, and the venue has not fulfilled its obligation to inform in advance."

　　Is it "sky-high price" to charge 6000 yuan for 5 hours? The person in charge of the payee said that its central air conditioner can’t be variable frequency, and it will start once the whole building is used.

　　Complainant/5 hours charge 6000 yuan. This is a lion’s mouth.

　　Ms. Hu works for an English training company named "Caiyue Fish". On July 28th, her company signed an agreement with Chengdu Wokejia Information Technology Co., Ltd. to rent the company’s site, namely the 17th floor of Building 10 of Tianfu New Valley in High-tech Zone, for activities.

　　On the morning of July 28th, Ms. Hu came to the activity site with dozens of children and dozens of foreign college students, and found that there was no air conditioner in the venue, so she asked Walker to turn on the air conditioner, but she was rejected. Ms. Hu introduced that she was told that the air conditioning fee should be calculated separately, 1,200 yuan an hour. "The staff of our company and its theory indicate that (air conditioning fee) is not included in the venue fee, and blame our company for not asking."

　　Considering the safety of the children and the fact that the activity can’t be dissolved temporarily, Ms. Hu had to compromise. She signed her name on an "application form", which said, "It’s five hours in all, and the total cost is 6,000 yuan". The payee is the building property owner, Tianfu New Valley Property Management Co., Ltd..

　　After the event, Ms. Hu’s company complained to several departments about Tianfu Xingu Property Management Co., Ltd. and Chengdu Wokejia Information Technology Co., Ltd. Ms. Hu believes that the former charges are too high, "it is simply a sky-high price, and the lion has to compromise"; The latter did not fulfill the obligation to inform and clarify the air conditioning fee in advance.

　　The venue/air conditioning is usually closed on weekends, and neither party mentioned this issue when signing the contract.

　　On the afternoon of July 30, the reporter contacted Ms. Chen, the relevant person in charge of Chengdu Wokejia Information Technology Co., Ltd.. "1,200 yuan an hour, we also feel expensive, and we can’t choose to open it on weekends. The property said that once the central air conditioning is turned on, the whole building will start." According to Ms. Chen, according to the regulations of the park, the central air-conditioning of Building 10 in Tianfu New Valley is normally turned on only from Monday to Friday, and it is usually closed on weekends. If it is to be turned on separately, it is necessary to pay the air-conditioning fee separately.

　　Ms. Chen introduced that her company often rents out the venue to other companies to engage in activities. "Some bosses have money and feel that thousands of dollars doesn’t matter. Some people think it is too expensive and simply don’t open it. We will provide several electric fans to cool down." Ms. Chen said that when "Cai Yue Yu" came to hold activities, her company also provided several electric fans, which have been considered for the children as much as possible.

　　Regarding Ms. Hu’s complaint, her company did not fulfill the obligation to inform and clarify the air-conditioning fee in advance. Ms. Chen said that because Ms. Hu is an old customer of her company, she did not ask about the air-conditioning, and Ms. Hu did not raise it. It was not mentioned in the contract between the two parties. "We didn’t say it on either side."

　　In this regard, Ms. Hu said that the cooperation between the two parties was in October last year. At that time, there was no problem of turning on the air conditioner. Because of the experience of cooperation, the two parties did not clearly specify in the contract that the participants were a group of children.

　　Once the property owner/central air conditioner is turned on, the whole building will start.

　　On the afternoon of July 31, the reporter contacted the relevant person in charge of Tianfu Xingu Property Management Co., Ltd. "First of all, it’s not hard to buy and sell. She (Ms. Hu) was also willing when she applied, and later she went to complain and asked for a refund. Secondly, there are no arbitrary charges, and we have detailed energy consumption calculations. " The person in charge said that she could not understand Ms. Hu’s move, because the activities organized by Ms. Hu actually used air conditioning, "energy consumption has gone out", so she did not return the money to Ms. Hu.

　　The person in charge said that in the property service contract signed between the property and the enterprises in the park, the original text stated that "the central air conditioning is not open on national statutory holidays and rest days (Saturdays and Sundays)". If there is a need, it needs to be communicated in advance and can be used after handling relevant procedures. "In this incident, after the customer went through the relevant procedures, we provided services as required."

　　Why do you charge 6000 yuan for five hours? The person in charge said that its central air conditioner is not a variable frequency air conditioner, and it will start once the whole building is opened, so the energy consumption is high.

　　Expert opinion

　　Both parties should have made an agreement in advance.

　　Is it reasonable to charge 6000 yuan for running central air conditioning for 5 hours? A senior industry insider told reporters that it is normal for a large office building that usually uses central air conditioners of "screw machine" and "centrifuge" types to spend thousands of yuan an hour. "Usually it is three-stage frequency conversion. If a company turns on, at least one third of the total power of the central air conditioner should be turned on. If several companies open together and reach or exceed one-third of the total power, it will consume two-thirds of the power. "

　　Yang Yifan, deputy secretary-general of China Refrigeration Society, said that there are different types of central air conditioners, and some of them have to be turned on all the time, so the power consumption is very high, while the power consumption with frequency conversion function is relatively small. It is necessary to check the area of the building and the power of the central air conditioner on the spot. "You can’t make a judgment until you arrive at the scene." However, Yang Yifan believes that the two sides should have reached an agreement in advance.

　　Lawyer’s perspective

　　The site has the obligation to inform the lessee of the air conditioning problem in advance.

　　Regarding the legal issues involved in this case, lawyers Zhang Shouyao of Sichuan Youtong Law Firm and Wang Dongju of Sichuan Xihang Law Firm all believe that the site has the obligation to inform the lessee of the air-conditioning problem in advance.

　　Lawyer Zhang Shouyao believes that there is a legal relationship between English companies and the venue. Although the two parties have not agreed on the sharing of the air-conditioning cost of the leased site in the contract, if the contract signed by both parties makes it clear that the leased site is engaged in group activities, and the participants of the activities are mainly minors, in view of the hot summer season, the lack of air-conditioning will inevitably lead to the failure of the lessee’s purpose of leasing.

　　Therefore, in addition to providing venues, we should ensure that the rented venues are air-conditioned and suitable for many minors to carry out indoor activities. If there is no explicit agreement in the contract, it shall be deemed as the contractual incidental obligation of the lessor. Including the lessor, did not inform the lessee of the air-conditioning problem in advance, which shows that the lessor itself is at fault. In this case, as a collateral obligation, the lessor should be the responsible party.

　　Lawyer Wang Dongju believes that if the venue is used for a long time, it should be clear about the situation and have the obligation to truthfully inform the organizer when providing the venue. Lawyer Wang Dongju, the property owner, believes that when the lessee’s request to turn on the air conditioner was rejected, the property owner clearly told him that if he wanted to turn on the air conditioner separately, he would continue to ask for the air conditioner. Under this premise, there is no big problem for the property management to charge the fee.

　　(Chengdu Business Daily-Red Star journalist Wang Tuo)

PD-1 inhibitor, a new anticancer drug, can provide long-term survival for patients.

　　Cctv news: On June 15th, 2018, National Medical Products Administration officially approved the listing of PD-1 antibody Nivolumab injection in China. The indications are: patients with advanced non-small cell lung cancer who failed standard chemotherapy. Experts pointed out that the listing of this new drug will bring new treatment methods and hope for patients with advanced non-small cell lung cancer.

　　The highest incidence of lung cancer is 85% non-small cell.

　　Lung cancer is the leading cause of cancer death in the world. According to the statistics of the World Health Organization, more than 1.7 million people die of lung cancer every year. Lung cancer is the most common cancer in China, among which non-small cell lung cancer is the most common type, accounting for about 85% of all lung cancer patients.

Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.

Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.

　　Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.Compared with traditional chemotherapy and small molecule targeted therapy, it is completely different from the mechanism of action. Studies in China have also proved that the use risk of it for these advanced non-small cell (lung cancer) patients can be significantly reduced by 32%.

　　Long-term survival of patients with advanced malignant melanoma

　　In July 2014, the world’s first PD-1 inhibitor was launched in Japan for the treatment of advanced malignant melanoma. Clinical studies have found that some patients who have been relieved after treatment have achieved long-term survival, so PD-1 inhibitors have attracted wide attention all over the world. Since then, the United States, the European Union, Australia, Hong Kong and other places have completed the listing of PD-1 inhibitors.

　　Breaking the tradition and bringing about breakthrough progress across multiple cancers

　　In 2016, the American Science magazine selected this cancer immunotherapy as the biggest scientific breakthrough of the year. Because it not only completely broke the traditional cancer treatment; Moreover, it has also brought about breakthrough progress across multiple cancer species, and some advanced patients have achieved long-term survival.

　　National Medical Products Administration said that at present, similar domestic new drugs are also being developed, and some have entered the review stage.

　　Yang Zhimin, Director of Clinical Department I of Chemical Medicine of National Medical Products Administration Drug Evaluation Center.From the current point of view, we hope that the priority review time can be shortened to four to six months as far as possible in the future, and the listing will be approved.

Let the Silk Road Spirit Light up the Sky of Dreams —— Sidenotes on the Welcome Dinner of the ＂Belt and Road＂ International Cooperation Summit Forum

　　Xinhua News Agency, Beijing, May 14th　Title: Let Silk Road Spirit Light up the Sky of Dreams — — Sidelights on the Welcome Dinner of the "Belt and Road" International Cooperation Summit Forum

　　Xinhua News Agency reporters Tan Jingjing, Bai Jie and Wu Mengda

　　“‘ Belt and Road ’ Construction carries our yearning for a better life, which will condense the dreams of every country and every people into a common aspiration, turn ideals into reality and make people happy and healthy. "

　　14日，北京这座古老与现代交相辉映的国际化大都市，又一次汇聚全世界的目光。

　　当晚，国家主席最高领袖和夫人彭丽媛在人民大会堂举行宴会，欢迎出席“一带一路”国际合作高峰论坛的外方代表团团长及嘉宾。

　　这是“一带一路”倡议自2013年提出以来召开的层级最高、规模最大的国际会议。与会代表齐聚丝绸之路的始发地中国，向历史致敬，朝未来进发，在全球发展的激扬跌宕处开启大道之行。

　　夏日的傍晚，微风徐徐。金色夕照中，人民大会堂显得分外巍峨。

　　晚6时许，出席高峰论坛领导人圆桌峰会、高级别会议的嘉宾国政要和国际组织负责人及配偶相继抵达。

　　在大会堂二层的巨幅国画《江山如此多娇》前，最高领袖和彭丽媛热情迎候，与贵宾一一握手，互致问候，并合影留念。

　　伴随着悠扬欢快的迎宾曲，最高领袖和彭丽媛同贵宾们步入宴会厅。可容纳近千人的宴会厅灯火辉煌、壮丽恢弘。位于大厅正前方的主席台上放置着巨大的“‘一带一路’国际合作高峰论坛”黄色背景板。台侧鲜花吐艳、绿植滴翠。

　　“我们正走在一条充满希望的道路上。我相信，只要我们相向而行，心连心，不后退，不停步，我们终能迎来路路相连、美美与共的那一天。我相信，我们的事业会像古丝绸之路一样流传久远、泽被后代。”最高领袖在致辞中说。

　　2000多年前，怀着友好交往朴素愿望的先辈们开辟了古丝绸之路，开启了人类文明史上的大交流时代。如今，曾带给沿线国家繁荣与兴盛的古丝绸之路，在共商共建共享精神指引下，正不断孕育新的合作成果，重新焕发勃勃生机。

　　宴会后，最高领袖和彭丽媛同贵宾们一同前往国家大剧院观看文艺晚会。

　　矗立水畔的国家大剧院，宛若一颗“明珠”，在灯光照射下晶莹剔透，如梦如幻。不远处是有着数百年历史的故宫，碧瓦朱墙，飞檐翘角。二者交相辉映，古都北京的悠久文明与现代气息融为一体，构成一幅瑰丽画卷。

　　大气磅礴的歌舞“千年之约”拉开了晚会序幕——

　　舞台瞬间幻化为敦煌莫高窟的立体壁画，洞窟内的仙女反弹琵琶，大唐盛世钟乐齐鸣，全息影像中的仙女曼妙飞天……观众沉醉在美妙而梦幻的丝路世界中，仿佛回到了昔日丝绸之路的重镇敦煌，听到了悠远的驼铃声。

　　It’s exciting to surf the sea. "Blue Sea and Elegant Rhyme" perfectly combines folk music, symphony and characteristic percussion music, and demonstrates the magnificent voyage of ancient merchant ships from the southeast coast of China along the Maritime Silk Road, through Indochina Peninsula, through the Indian Ocean, into the Red Sea, and finally to Central Africa and Europe.

　　The dazzling light and shadow and exciting music present the past, present and future of the Silk Road on land and the Silk Road on the sea to the world, showing the profound history and culture of China and the Silk Road spirit with peaceful cooperation, openness and tolerance, mutual learning and mutual benefit as its core.

　　"Four Seasons in Beijing" skillfully combines pleasant piano playing with spring, summer, autumn and winter depicted by oil painting, watercolor painting, meticulous painting and Chinese painting. In the romantic and elegant piano music of Liszt’s Dream of Love, the setting sun, the Forbidden City, the folk hutong, the red leaves of the Summer Palace and the Great Wall in the snow are superimposed one by one, showing the beauty of Beijing.

　　This is a feast of blending Chinese and western cultures — —

　　The ballet "Ink Silk Language" tells the story of a distant visitor meeting a group of elegant girls in the misty rain south of the Yangtze River, conveying the good wishes of Chinese and foreign people to know each other and get close; Male and female voices deeply interpret China’s classic song "I Love You China" and Italian folk song "My Sun". The beautiful harmony is intoxicating, just like the "Belt and Road" connecting the East and the West, composing a friendship movement of cultural blending.

　　At the end of the performance, children from more than 30 countries along the "Belt and Road" joined hands with China children to sing a song "Ode to Peace for a Common Home". The hall echoed with the sounds of nature, and the vast universe and blue earth were projected on the 3D screen, presenting our beautiful home.

　　This is not only an ode to friendship and world peace, but also a tribute to the community of human destiny.

　　Anton, an 8-year-old boy from Belarus, is the youngest actor in the audience. "This is my first time on stage with friends from so many countries, and I will always remember ‘ Belt and Road ’ 。”

　　Time flies, things change. Crossing the starry sky of history, the ancient Silk Road is full of new vitality of the times. As the Chairman of the Supreme Leader said, it is a continuation of the historical trend and a correct choice for the future that we inherit the spirit of the ancient Silk Road and discuss the construction of the Belt and Road.

　　Tomorrow, Chinese and foreign leaders will continue to discuss the construction plan of the "Belt and Road" and draw a beautiful blueprint for mutually beneficial cooperation. The "Belt and Road" construction, which carries the people of all countries’ longing for exchanges, looking forward to peace and pursuing development, is standing at a new starting point and starting a new journey of building a community of human destiny.

Optimization of cost performance-escape wet dual clutch (DCT) gearbox

It is a compact car with a dynamic home, and the design of the appearance is still quite large. The front face of the new car’s black diamond grille is equipped with a large-sized middle net, which obviously enhances the sense of movement. The slender headlights on both sides are shaped, and the internal light groups are patchy, and they are bright when lit. The segmented double waistline is still the unique body line of Changan Automobile, and the enchanting figure is vividly displayed! The double five-spoke shape is beautiful and the visual effect is acceptable. In the duck tail part, Yidong adopted many popular design elements, and the details of the rear taillight became more enchanting and coquettish after being redrawn.

As soon as I entered the car, I was very satisfied with the workmanship of the interior and the materials used. Because the steering wheel is wrapped with plastic material, it is suitable in texture and touch. The central control is made of soft plastic, and the materials and workmanship look quite satisfactory. It is equipped with a 7.0-inch LCD instrument panel to control the LCD screen, which shows clearly and the design is relatively standard in the whole system. The front row is also equipped with a manual air conditioning control system to freely debug the most comfortable space atmosphere. Easy-moving seat with leather.

Yidong has a car length of 4770mm, a car body width of 1840mm and a wheelbase of 2765mm, which is quite satisfactory. In the same class, Yidong’s wheelbase ranks fifth. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The escape 1.5T GDI double clutch flagship skylight provides a wider field of vision, which can create a better visual environment and good sensitivity for the rear passengers and increase the light entrance for the whole vehicle. Among the models of the same price and class, Yidong’s trunk volume ranks 9 th. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Yidong 1.5T GDI dual clutch flagship adopts 1.5 engine, with maximum horsepower of 170 and peak torque of 260, matching with wet dual clutch (DCT) gearbox. It will definitely bring unforgettable control charm. Ranked 17th among 80,000-120,000 compact car models.

The active/passive safety configuration of Yidong is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

EU approves 1.2 billion euros aid plan to support cloud computing and edge computing.

　　On December 5, local time, the European Commission approved a national aid plan of 1.2 billion euros to support the research, development and first industrial deployment of advanced cloud computing and edge computing technologies in Europe.

　　According to the communique issued by the European Commission on the same day, the plan is called "Important Plan for Common Interests in Europe — — Next Generation Cloud Infrastructure and Services "is jointly sponsored by seven EU countries, namely France, Germany, Hungary, Italy, Netherlands, Poland and Spain, including 19 highly innovative projects undertaken by 19 enterprises including France Source, Siemens AG and Telefonica.

　　The communique said that the above seven countries will provide up to 1.2 billion euros of public funds, which is expected to incite 1.4 billion euros of private investment. The plan involves developing an interoperable and open-access European data processing ecosystem, and relevant innovative projects will promote the digitalization and green transformation of Europe.

　　The communique also said that the plan is the first aid plan of the European Union’s "Important Plan for Common Interests in Europe" in the field of cloud computing and edge computing, and at least about 1,000 high-quality talent jobs will be created, and more jobs will be created after related projects enter the commercial operation stage.

　　Official website, the European Commission, showed that the EU had previously approved a number of national aid programs within the framework of the "Important Plan for European Common Interests", involving batteries, hydrogen energy, microelectronics and other fields.

Zhejiang Satellite TV interview ＂Three Lives, Three Worlds and Ten Miles of Peach Blossom＂： Yang Mi is a strong mother, Zhao Youting is only in love with his wife

Video: "Three Lives Three Worlds Ten Miles of Peach Blossom" Ending Song: "Cool"


January 9th, by Yang Mi, Zhao Youting, Zhang Zhiyao, Di Lizheba, Gao Weiguang, Zhang Binbin, Yu Misty, Zhu Xudan, Huang Mengying and other starring the extremely beautiful immortal love drama "Three Lives Three Worlds Ten Miles Peach Blossom" held a filing conference, officially announced that the drama will be broadcast on the third day of the new year in Zhejiang Satellite TV China Blue Theater on January 30, opening the drama Wang Lunar New Year. On that day, as the male and female protagonists of the drama, Yang Mi and Zhao Youting’s pair of "Dragon Fox CP" were undoubtedly the focus of the audience. After the press conference, the reporter conducted an in-depth interview with Yang Mi and Zhao Youting. On the one hand, the two played the role of infatuated and dedicated in the drama. On the other hand, when talking about real life, Yang Mi confessed that he was a "daughter control", and Zhao Youting showed his love to his beloved wife Gao Yuanyuan from space, claiming to be "wife control". Although they worked hard during the filming process of the crew, they were all family members.　



"Daughter Control" Yang Mi: Filming is hard but I always miss my daughter　　　


In the TV series "Three Lives Three Worlds Ten Miles of Peach Blossom", Yang Mi plays Qingqiu Diji Bai Qian, the youngest daughter of the nine-tailed white fox clan Emperor Bai Zhi. When she was young, she worshiped under Mo Yuan, played by Zhao Youting, and began a sadomasochistic entanglement with him. In a trailer previously exposed, Yang Mi was thrown into a water prison and tortured. Regarding this scene, Yang Mi talked about the filming that day in the cold winter, and the water temperature was extremely cold. Thanks to the director’s team wrapping himself in plastic wrap, it was not too miserable.


However, when asked why as a woman, Yang Mi admitted that "this is what any actor will do, and there is nothing to show off." And this is also in line with Yang Mi’s consistent image of "desperately trying to be the third lady". Someone once made a statistic. Yang Mi had 11 movies in a year, 4 TV series, 7 commercials, and flew to 3 cities in the busiest day. The most dense one, 8 announcements a day, Yang Mi was tired to the point of sleeping only three or four hours a day for four consecutive months.



It is better to say that you are a mother, and Yang Mi himself has made the best interpretation of this sentence. In the play, Yang Mi plays Bai Qian who gave birth to his son Ali when she went through ordinary life, and is called "Nuomi Duan Zi" in the original book and the play. It is very similar to Yang Mi’s daughter’s nickname "Xiao Nuomi". When asked if she would think of her daughter when playing with "Nuomi Duan Zi", Yang Mi corrected: It is not every time I play, but all the time. Every time I play against "Nuomi Duan Zi", I will miss my daughter even more. Although I have to complete such a high-pressure and seamless work every day, Yang Mi always finds time to fly to Hong Kong and does not miss any important festivals of her daughter Xiao Nuomi.


It can be seen that her daughter is not only the warmest place in Yang Mi’s heart, but also the spiritual motivation that makes her stronger. Since "Three Lives, Three Worlds and Ten Miles of Peach Blossom" went LIVE on Zhejiang Satellite TV on the third day of the new year, when answering how to celebrate the new year, Yang Mi smiled and said, "Of course it is with my family."




"Wife slave" Zhao Youting: Only the wife is a woman, and you have to report when you shoot a kissing scene


It is reported that "Three Lives Three Worlds and Ten Miles of Peach Blossom" is Zhao Youting’s first time starring in a costume drama. This time, he plays the role of Ye Hua, the prince of Jiuzhongtian, and falls in love with Bai Qian, the immortal on Qingqiu played by Yang Mi, who was sealed with immortal power and memory at that time. Since then, he has experienced the love and hate entanglement of Three Lives Three Lives Three Lives. In the play, Zhao Youting plays the Yeyhua Yushu, with a suave demeanor. With his own charm, he has attracted many female immortals from all over the world and the wilderness, and was ridiculed by fans of the original book as "the old driver of ten thousand years". Outside the



To this end, Zhao Youting was asked to share the "hit on a girl trick" on the spot. As an immortal with endless life in the play, Zhao Youting laughed and said that "as long as you live for a long time, no matter which girl, it will be yours, so you must exercise well", and confessed that it is a spiritual fit between himself and his wife Gao Yuanyuan, and it is very important for each other to understand each other. In addition, wife control Zhao Youting also revealed that in his eyes, only his beloved wife Gao Yuanyuan is a woman, and other cooperative actresses are good buddies, just like Yang Mi and baby.　




It is reported that "Three Lives Three Worlds Ten Miles of Peach Blossom" is adapted from the popular novel of the same name, and has accumulated tens of millions of fans so far. This adaptation into a TV series has the blessing of Asia’s top film and television production teams. Such a highly anticipated immortal love drama "Three Lives Three Worlds Ten Miles of Peach Blossom" will land on Zhejiang Satellite TV, and will take over "Mr. Li Who Meets Love" on the third day of the new year on January 30, opening the drama Wang Hannai.


I see

In the domestic and foreign game market, it has always been dominated by men. The mainstream big-name games such as "World of Warcraft" and "League of Legends" are all aimed at the male market, catering to men’s preferences and aesthetics. But recently, on social platforms such as Weibo, you can see many girls showing off their face-pinching "daughters" and looking for dating strategies everywhere. These are the posts of female players of the game "Feather Clothes". Players show off their designs generously, and once again set off a trend of women turning to games.

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The spending power of female players should not be underestimated

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In the past, the number of female players was far less than that of male players, so game companies mainly designed games for the male market. Most of the games targeted at male players were action and Adventure Games, focusing on visual and auditory experiences and pursuing sensory stimulation. A major feature of female-oriented games was the emphasis on emotional communication and resonance of players during the game process. In the early days, female-oriented games were always in the minority, mainly divided into Otome-oriented games and Rotten-oriented games, and the types were mostly games such as cultivation and dress-up.

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Japan’s video game production is huge, and most of the early female-oriented games came from Japan. "Heartbeat Memories" and "Beautiful Girl DreamWorks" are all classic masterpieces. In China, many people’s understanding of female-oriented games comes from "Orange Light Games". The game takes the female protagonist as the player’s perspective, and from the perspective of women, there are many themes such as palace fighting and cultivation. Although female-oriented games have always been popular, they are not as mainstream as traditional games.

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In recent years, the number of female players has increased significantly. The 2017 Global Mobile Game Industry White Paper shows that the proportion of female players in China’s mobile game users has reached 50.2%, exceeding 49.8% of male players. The consumption figures of women in the game market cannot be ignored. According to the "2018 China Women’s Game Research Report" released by Gamma Data, the income of the female game market in 2017 reached 43.07 billion yuan.

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In early 2018, the mobile game "Mr Love: Queen’s Choice" became a phenomenon of women to the game, causing the upsurge of the whole people to raise husbands. Moments, Weibo and other social platforms were swiped by the paper man husband, and the four male protagonists in the game were more often on Weibo’s trending topic list. "Mr Love: Queen’s Choice" was launched in the first week of single-day IOS income has exceeded 300,000 yuan, and the first month’s income has exceeded 50 million yuan. On the evening of January 13, on the birthday of Li Zeyan, one of the male protagonists of the game, female players raised funds through the community and placed birthday advertisements on the LED screen of Shenzhen Jingji 100 Building. "Happy Birthday Li Zeyan", "Don’t make a fuss", "It was bought with your black card" and other strings were broadcast, costing about 240,000 yuan. It can be seen that the consumption ability and willingness of female players are not lower than that of men.

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Aesthetic painting style attracts women

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Eight years ago, Helen, who started to contact women in the game, said bluntly that she was initially attracted by the male protagonist of the game. The female protagonist’s style of the game is usually more beautiful, and the male protagonist’s appearance is relatively high. Compared with the male characters in the game, it is more beautiful and more in line with the female aesthetic. "Other games don’t have so many male characters, nor are they so handsome, and the gameplay is always fighting and fighting."

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Miss Li, who has been playing women’s games for nearly 11 years, has switched from web games to mobile games, from "Beautiful Girl Growth Plan" to "Beautiful Boy Big Olympics", and has dabbled in palace fights, development, love and other topics. In her opinion, women’s games are usually overhead or through the background, can experience the identity and life that cannot be had in real life, and the plot and character setting of women’s games are relatively dreamy, and the female protagonist is always lucky and very popular with the opposite sex, which can satisfy her fantasies. "You don’t need to use your brain much, and you don’t need to be bloody frightened. It’s like reading a light novel, and playing it in your spare time can relieve stress."

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In the past, when web games were popular, it was difficult for players to support game companies, but now mobile game IPs are mature. In addition to limited-time activities, card draws, story rolls and other activities in the game to attract players "krypton gold", peripheral goods will also be released, and even the game is used as a blueprint to create stage plays, which shortens the distance between players and games. The world of the paper man’s second dimension feels more real. However, Miss Li feels that society has not fully accepted women’s games, and there are still certain prejudices and contempt. For example, she feels that female players who play love development games are single housewives who love fantasies. As women’s games become more and more valued and popular, she believes that more people will know women’s games, and the themes will be more diverse.

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Serious gender discrimination

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Due to the fact that the game market has always been dominated by men in the past, many male gamers have an inherent concept that women do not like to play games, and even if they play games, they only play some casual games with simple operation, and despise female players. When playing competitive games, some male players encounter players with poor skills, and they will use "female players" to complain to others "playing so poorly, are you a woman?" "Female players really react slowly and play badly". In addition, some media have played up ideas such as "women don’t know anything about games" and "women don’t understand the fun of boyfriends playing games", which weakens the ability and status of female players, deepens the problem of gender discrimination in the game industry, and also makes the voices and needs of female players ignored by the public.

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Sissi, who has been playing League of Legends for seven years, lamented that in the gaming industry, cases of discrimination against female players are common, and some male players even sexually harass female players. The female players she knows have all said that they have had similar unpleasant experiences in the game. "Once I was playing League of Legends with other male friends. At the beginning of the game, a member of the opposite team asked if there were any female players present on the whole channel. My friend pointed me out, and the players kept asking me if I had any physical reactions. I felt offended. The only thing I could do was to report the player in the game, but I still felt very uneasy and helpless."

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According to a research report on a game released by Penguin Zhiku, 54% of 200 million users are women, and the number exceeds 100 million. It can be seen that in general male-oriented games, the number of female players cannot be underestimated. At the same time, the problem of gender discrimination in games by men is very serious, and there is a lack of relevant education and publicity. Many male players habitually despise female players, and even say harassment or humiliation, which makes female players disgusted, but there is no complaint or reporting mechanism to protect female players. The game experience includes not only the quality of the game, but also the atmosphere of the whole game and the communication between players. If the problem of discrimination against female players is not solved, the quality of experience of the game will decline, and over time, the loss of female players will increase.

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With the popularity of Mr. Love: Queen’s Choice and Traveling Frog in early 2018, the future potential of women’s games has attracted the attention of more game companies and given more choices to female players. Not only has there been a significant change in the female gaming market, but there are also more and more female players from traditional men to games. It can be seen that the female market will be a must for future game companies, and more games targeting women’s preferences and needs will be available. But the rights and interests of female players cannot be ignored. To retain female players, it is necessary to build a female-friendly gaming environment.

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