When it comes to high-end pickup trucks, many friends will think of models such as Raptor and Smooth Road. Nowadays, we also have our own domestic high-end pickup trucks. On August 18th, Great Wall Motor released the new brand of pickup truck-Great Wall Gun, and announced the pre-sale price of pickup truck for the Great Wall Gun: 126,800-159,800 yuan.
What is the market expectation of Great Wall Gun as a domestic high-end pickup brand? What are the highlights of its first model? With these questions, this issue of "Looking at a New Car with Wisdom" is explained by Xiao Zhi.
The brand and the first model of Great Wall Gun made their debut at this year’s Shanghai Auto Show. At this brand launch conference, the Great Wall Gun officially announced that it will become the first global pickup truck brand in China, and will lead the pickup truck in China to start the 3.0 multi-purpose ride era.
Great Wall Motor also interpreted the logo of the Great Wall Gun brand. The logo evolved from the letter "P", which represents the triple meanings of "power" strength, "PK" challenge and innovation, and "perfect" perfection and extreme life. At the press conference, Li Ruifeng, vice president of Great Wall Motor and general manager of the sales company, also released the "123 Strategy" of the Great Wall Cannon pickup truck, namely, to maintain the first domestic and export sales volume, to achieve an annual sales volume of 200,000 vehicles in 2020 and a cumulative sales volume of 3 million vehicles in 2025. Up to now, the cumulative sales volume of Great Wall pickup trucks has reached 1.6 million, that is, in the next six years, the average annual sales volume will exceed 230,000.
The Great Wall Gun series pickups are built on the platform P71, and the vehicle pickups unveiled at the press conference are hard-core and fashionable. The front face of the new car adopts a brand-new Logo, the front face adopts a trapezoidal large-mouth air intake grille, and the three banner chrome-plated decorative strips highlight the exquisiteness of the front face. With the thick front bumper, the front of the car is full of strength. The rear part of the car is round and full, and the taillight uses a rare LED light source at the same level, which has a high recognition after lighting, and the logo on the rear part is the logo of the Great Wall pickup truck.
In terms of body size, the specific length, width and height of the Great Wall Gun are 541019341886mm, the wheelbase is 3230mm, and the internal dimensions of the cargo compartment are 1520/1520/538 mm..
As for the interior, the center console of the Great Wall Cannon pickup truck adopts a symmetrical design, and the overall modeling style is similar to that of Haval H9. Its interior texture is remarkable. The interior color matching provides three kinds of matching: technical texture, brown imitation wood decorative board and brown and white leather material to meet the aesthetic needs of different consumers. A large number of leather covers are used in the central control and door panels.
The 9-inch large screen equipped with the Great Wall Gun and the new intelligent network connection system not only have high-precision speech recognition, entertainment control and other functions, but also can realize remote control of vehicles through mobile phone interconnection, such as remote starting of vehicles, air conditioning control, oil quantity detection and other functions. In terms of comfort configuration, the new car is equipped with 6-way main driving electric adjustable seat, seat electric heating, dual-temperature zone automatic air conditioning and other functional configurations; In terms of safety configuration, the car is equipped with the latest generation of Bosch 9.3 ESP, equipped with 360 look around, reversing images, parallel line assistance, 12 radar probes and other intelligent configurations. It is worth mentioning that the pickup truck for the Great Wall Gun is also equipped with L2-level automatic driving technology, which matches ACC adaptive cruise, lane keeping, intelligent forward looking, intelligent driving assistance and other functions.
In terms of power, the pickup truck of the Great Wall Gun is equipped with a 2.0T gasoline engine code-named GW4C20B, with a maximum power of 190 HP and a peak torque of 360 Nm, which supports the national six emission standards. The transmission system is matched with an 8-speed automatic manual transmission from ZF and equipped with a four-wheel drive system. In addition to the passenger version of the pre-sale price announced this time, Great Wall Gun will also provide commercial and off-road models in the future to meet different needs of consumers.
For a long time, the market share of pickup trucks in China is only 1.8% due to policy restrictions and consumer awareness. However, with the continuous maturity of China’s automobile consumption market, the regulations on pickup trucks have been gradually relaxed since 2016. In 2018, reflective strips and word spraying were cancelled; At the beginning of 2019, it was proposed to "steadily and orderly expand the scope of restrictions on pickup trucks entering the city". According to the data of the Association, the pickup truck market in China has grown by 10% in 2018, far exceeding the passenger car market, which shows that the pickup truck market still has great market potential. Moreover, the multi-function and versatility of pickup trucks is an incomparable advantage of any other vehicle. With the loosening of pickup truck welcoming policy in China in recent years, the spring of pickup truck market is coming.
Great Wall Motor, which started as a pickup truck, has won the domestic and export sales for 21 consecutive years, and has accumulated profound technical force and rich experience in building cars. Its Fengjun series pickup trucks have a market share of about 36% in the domestic market and have been the sales champion in the domestic pickup truck market for many years. In the first half of this year, the cumulative sales of Great Wall pickup trucks was about 80,000 units, up 16.8% year-on-year, and the pickup truck market remained the absolute number one. In terms of sub-models, Fengjun 5 and Fengjun 7 continued to win the first place in single-model sales, and Fengjun 7 continued to lead the sales of new products. While improving the inherent tool pickup truck market, Great Wall pickup truck has also opened the way for new products and brands to soar.
Xiao Zhi believes that pickup trucks no longer bear a single tool attribute, and the pickup trucks that can be used at home, off-road and pull goods will be the direction for its breakthrough and high-end development in the future. Take today’s protagonist, the Great Wall Cannon, for example. It has launched three models: off-road version, passenger version and commercial version to meet different needs of consumers. Xiao Zhi learned from the Ministry of Industry and Information Technology that the Great Wall Gun declared a total of 11 national six models, including 2 passenger pickups, 9 commercial pickups and all gasoline and diesel national six models.
The appearance of the Great Wall Gun really opened the era of pickup trucks in China. From the perspective of product strength, the interior of the Great Wall Cannon pickup truck has a passenger car-level comfort configuration, and the new car has reached the L2-level automatic driving level. Judging from the market performance, Great Wall pickup trucks are exported to Europe, Africa, the Middle East and Australia, and have achieved good sales and reputation. With the blessing of the general factors, Great Wall Gun has the confidence and capital to launch an impact on the goals of the top three pickup brands in the world. With the increasingly mature domestic market environment, Xiao Zhi is optimistic about the market prospect of the Great Wall Gun.
