How did the ancients eat barbecue? The cultural relics in the museum tell you

"kebab oven with dipping sauce, soul barbecue three-piece set"

Did the ancestors eat barbecue like this? The cultural relics in the museum tell you

Zibo barbecue fire out of the circle. Put a handful of kebabs on the red-hot stove, and then a handful of soul cumin Chili noodles and a roll of cookies, which is very enjoyable. Nowadays, barbecues are spread all over the country, and many places have developed kebabs with local characteristics: Xinjiang Hongliu Barbecue with rough style in the northwest, Jinzhou Barbecue with both land and sea in the northeast, Yunnan Barbecue with everything in the southwest, Guangdong Barbecue with exquisite seafood in the southeast … Of course, Xuzhou Barbecue, one of the cradles of barbecue, is also available. In the Han Dynasty more than two thousand years ago, how did people living in this land get confused? The cultural relics in the museum tell you.

Yangzi Evening News/Zi Niu News reporter Shen Zhao

Stone reliefs in Han Dynasty recorded that the ancestors of Xuzhou were like this.

To see how the ancestors of Xuzhou ate barbecue, they had to go to Xuzhou Museum. This city had a "three-piece set" of barbecue since the Han Dynasty, and the heroic barbecue style of the ancestors "ten kidneys and ten balls, shouting pepper and oil" has continued to this day. But what was the scene of the ancients eating barbecue? The image record is hidden in the Han Dynasty stone relief in Xuzhou.

Chen Zhao, deputy director of the office of the Chinese Painting Museum of Xuzhou Museum, told the reporter that there is a "roasting basin" in the main exhibition building of Xuzhou Museum, which is supposed to be used for barbecue besides heating by fire. There is also a Chinese stone relief containing barbecue content in the main exhibition building, and there are also four stone relief in the Chinese Painting Museum, which also depicts the scene of the ancients eating barbecue.

The most typical record of barbecue diet is a Han stone in the Eastern Han Dynasty. This stone was unearthed in Dongyan Village, Hanwang, Tongshan, with a height of 78cm, a width of 70cm and a thickness of 25cm. It was carved by the technique of plane relief. The picture is divided into three layers, the top layer is engraved with two people, the person in the middle is holding a long knife and cutting meat on the case, the person on the right is holding a hand to fan the fire, the other hand is holding a kebab for barbecue, some meat food is hung in the upper left corner, and there is a sheep tied with four hooves waiting to be slaughtered on the far left; There are also two people on the middle floor, one on the left is sitting in front of the stove, the other on the right is standing in front of the well to draw water, and there are some utensils such as ear cups on the picture; The bottom floor is the scene of horses and chariots traveling. We can even see clearly in this Han stone that mutton is one of the best choices in the oven, which is similar to the barbecue we eat now. The people in the painting cut the meat into pieces, string it on a sign, and then roast it on the fire, which is quite different from the way we eat it now.

Although the way of cooking is similar, if we really travel back to the Han Dynasty, I’m afraid we still can’t get used to the Han Dynasty version of kebabs. Chen Zhao introduced that compared with modern times, the cooking style of the Han Dynasty has been basically the same as that of modern times, but the taste is not quite the same as today. According to archaeology and literature, there are mainly not so many spices now, "because the spices introduced from the western regions at that time have not spread all over the country. Cook the meat, for example, is to cook white meat and then dip it in the sauce. I guess barbecue is similar, and it is more likely to be eaten with roasted meat dipping sauce, because meat sauce and horseshoe sauce have also been unearthed in Xuzhou. " Nowadays, there are ways to eat barbecue with dipping sauce, but spices are essential in the processing of ingredients, especially cumin from the western regions. What is the taste of barbecue in Han Dynasty? Maybe the next time you have a barbecue, you can eat it without spices.

How did you get a delicious barbecue?

Strictly speaking, Xuzhou can not be called the origin of barbecue, but should be called the place where the barbecue diet was first recorded. Barbecue with fire is the earliest and most primitive way of cooked food cooking. Barbecue is also one of the earliest foods invented by human beings. The way of processing food with fire barbecue is also one of the signs that ancient people bid farewell to the life of eating animals and drinking blood. Archaeological findings show that as early as 600,000 years ago, many burnt animal bones were found in Paleolithic sites. About 7,000 years ago, a long ceramic barbecue grill was unearthed in Majiabang cultural site in Jiaxing, Zhejiang Province, and its function was presumed to be similar to the barbecue grill used today.

By the Shang and Zhou Dynasties, with the progress of productive forces and the enrichment of means of production, the method of barbecue began to upgrade, and barbecue had a special name "roast". The Book of Rites recorded: "roast, through the fire." That is, skewer the meat and burn it on the fire. However, at that time, the barbecue was exclusively for nobles, and it was also a sacrificial object. For example, in the tomb of Zeng Houyi in the early Warring States period, a barbecue was unearthed, which was composed of a top plate and a bottom furnace. The furnace was shallow, with an open flat bottom and three legs. When unearthed, there were still more than a dozen unburned charcoal in the furnace, and most of Ceng Houyi’s daily recipes also included barbecue.

Barbecue really became popular as a kind of food in the Han Dynasty. According to Liu Xin’s Miscellanies of Xijing, after Liu Bang ascended the throne, Emperor Gaozu "often barbecued deer liver to drink wine". For example, in Mawangdui Han Tomb, the moire lacquer case unearthed from Xin Zhui’s tomb was filled with drinking lacquer cups, five small lacquer plates containing food and bamboo chopsticks, and the unearthed recipes of Xin Zhui family were also recorded with roasted cattle and chopsticks. The mutton kebabs of the Han Dynasty were also unearthed in Changle Han Tomb in Zhongwei, Ningxia. Three cereal products similar to "cakes" were also found in the lacquer box in front of the coffin. An ink book was also unearthed in the tomb, which read "Ten pieces were brought into the kitchen by a man named Lu Qiu", indicating that these things were sacrifices given to the tomb owner. So, the way to eat kebabs with small cakes may have existed in the Han Dynasty.

But for ordinary people, barbecue is not today’s street food, and only nobles have realized "barbecue freedom". In the late Eastern Han Dynasty, the Han stone relief in Wulibao, the Kitchen Picture, depicts how the kitchen of the aristocrat cooked the barbecue at that time: two servants were in front of the oven, one was holding the meat strung with a sign, and the other was holding a fan to control the heat. Isn’t this a proper food stall scene?

It can be found that since the Han Dynasty, the development of barbecue has advanced by leaps and bounds, especially the qualitative leap in barbecue ingredients, not only simple beef and mutton, but also grilled fish and roasted rabbits. According to Chen Zhao, in the Han Dynasty, agriculture, forestry, animal husbandry, by-products and fisheries developed in an all-round way, which was the material basis for the rich diet in the Han Dynasty. According to the records of Han tombs and Han stone reliefs unearthed in Xuzhou, there were staple crops such as rice, wheat, millet and sorghum in the Han Dynasty, and pigs, cattle, sheep, chickens, ducks, geese and fish were all in demand, and the seasoning making skills, such as bean paste, also made great progress.

From a religious sacrificial food to the exclusive food of the aristocratic class to the fireworks in the streets and lanes, a string of barbecues strung together a thousand-year-old food civilization, with one hand strung together wine, eating the burnt fragrance of the barbecue and tasting the thick history. (Shen Zhao Yangzi Evening News)

Comments on the management of Sanfu Outdoor’s semi-annual board of directors in 2022

() The business review of the Board of Directors in the first half of 2022 is as follows:

  I. Main businesses of the Company during the reporting period

The company’s main business is to develop and sell professional and high-quality outdoor sporting goods, operate X-BIONIC black technology sports luxury brand, organize the group construction of outdoor sports events, design, construct and operate the comprehensive quality education project of "squirrel tribe parent-child outdoor paradise+eagle pole safety education and training+three-husband little warrior +SanfoHood wild luxury camp", and provide consumers with all-round products and services through the integration of various business sectors, encourage and help people to go outdoors, exercise healthily, and fully practice the life concept of harmonious coexistence between man and nature.

(a) the company’s industry

In the first half of 2022, the consumer market was greatly affected by factors such as frequent domestic epidemics. Statistics from the National Bureau of Statistics show that the total retail sales of consumer goods in the first half of the year was 21,043.2 billion yuan, down 0.7% year-on-year. Quarterly, it increased by 3.3% in the first quarter and decreased by 4.6% in the second quarter. According to the retail format, department stores and specialty stores in retail above designated size decreased by 8.4% and 4.1% respectively. The total retail sales of social consumer goods such as clothing, shoes, hats, and knitwear was 628.2 billion yuan, down 6.5% year-on-year. However, with the improvement of epidemic prevention and control situation and the effectiveness of promoting consumption policies, the consumer market has gradually picked up. In June, the growth rate of retail sales of most commodities rebounded, sales in some areas improved significantly, the operation of physical stores improved, and the consumer market showed an accelerated recovery trend.

In June, 2022, the 13th the NPC Standing Committee revised the Sports Law of the People’s Republic of China, which marked that the construction of China’s sports law entered a new stage, which was of great significance to standardize and lead the high-quality development of the sports industry in the new era and accelerate the construction of a sports power and a healthy China. In this revision of the new content, the contents of national fitness, strengthening teenagers’ awareness of physical fitness and promoting teenagers’ physical and mental health and physical fitness are highlighted; It is of great significance to adjust the economic structure of sports industry, increase employment, cultivate new economic growth points and meet the diversified sports needs of the people.

In July 2022, the General Office of the State Sports General Administration issued a work plan on sports to help stabilize the economy and promote the activation of consumption, aiming to promote the high-quality development of the sports industry, build a new development pattern, and contribute sports strength to stabilizing the economic market and ensuring the economic operation in a reasonable range. It is mentioned in the plan that offline sports events should be resumed in an all-round and orderly manner, and efforts should be made to ensure that domestic events should be done and broadcast, and more events should be presented to the people; Promote sports consumption, deepen the pilot work of sports consumption, and promote 40 national sports consumption pilot cities to better meet the sports consumption demand under the normalization of mass epidemic prevention and control by creating new sports consumption scenes, cultivating new sports consumption formats and models, issuing sports consumption vouchers, and organizing sports consumption festivals; Promote a green and healthy lifestyle, encourage people to go outdoors and participate in outdoor sports, and further tap the consumption potential in outdoor sports, green travel and other fields.

In May, 2022, the Sports Bank think tank released the "Report on the Development of Sports Industry in 2022", which holds that the outdoor sports industry is an integrated format with sports, tourism, culture and education functions. After the epidemic, it is expected to set off a new round of consumption boom, and it is expected to play a unique role in the strategy of "strengthening the country by sports in the 14th Five-Year Plan" and become a new growth point in the field of sports consumption.

In June, 2022, Taobao Tmall Sports Outdoor Industry and Taobao Education and Consulting Company Kearney jointly released the White Paper on Sports Outdoor Consumer Operation. The "White Paper" shows that after five years of development, product upgrading and usage scenario expansion, the number of outdoor sports users and the consumption of customers have maintained rapid growth. Looking at the scale of outdoor sports market in China, the compound growth rate will be around 13.7% in the next three years.

Under the background of epidemic situation, the related consumption promotion policies in the field of sports outdoor industry have been continuously introduced, and the concept of sports outdoor consumption has gradually risen to a part of the social cost of life. Under the multiple benefits of national policy support, public trend response and positive market feedback, the outdoor sports industry will show great market potential and strong development momentum.

(2) Main business of the company

In the first half of 2022, the domestic epidemic was frequently distributed, and the chain retail industry in which the company was located was greatly affected. The stores and other businesses under the multi-line were closed for some time, and the business segments of sports events, group building and parent-child youth were also subject to different degrees of business restrictions such as postponement, park closure and current restriction, which had a great impact on the company’s business activities in the first half of the year. Faced with the difficulties caused by the epidemic and the overall downward trend of the retail industry, all business segments of the company actively adjusted their business ideas, focusing on X-BIONIC product research and development, flagship store image design, brand marketing and CRM system construction, timely adjusting product structure and (or) product layout according to market demand, introducing interested e-commerce businesses such as Tik Tok and live broadcast, strengthening the IP of the event and the "Squirrel Tribe" parent-child outdoor park project, and concentrating on developing the life field and the construction of SanfoHood wild luxury camp in the parent-child interaction field.

In April 2022, the company increased its capital to hold Guizhou Yingji Sports Tourism Co., Ltd., which mainly focuses on comprehensive safety education for young people. Eagle Sports owns the brand of Eagle Sports Safety Education, and has been awarded many honorary titles such as "National Popular Science Education Base for Earthquake Prevention and Disaster Reduction", "Guizhou Popular Science Education Base for Disaster Prevention and Disaster Reduction", "Guizhou Youth Self-care and Self-help Training Base" by China Earthquake Administration, governments at all levels and superior units. It is an important part of the comprehensive quality education project built by the company in 2022, and the first demonstration base will be built in Nanjing.

During the reporting period, the company achieved an operating income of 236,941,400 yuan, down 4.84% year-on-year; The total profit was-12,224,400 yuan, a year-on-year decrease of 377.64%; Among them, the net profit attributable to shareholders of listed companies was-15,786,300 yuan, a year-on-year decrease of 1,165.12%. As of June 30, 2022, the company’s total assets were 1,069,700,700 yuan, and the net assets attributable to shareholders were 669,751,900 yuan.

1. Develop and sell professional and high-quality outdoor sporting goods.

(1) New retail operation

During the reporting period, the company has 47 direct chain stores in 18 cities across the country, representing and distributing more than 300 high-end professional outdoor sports brands at home and abroad. The products are divided into three categories: outdoor clothing, outdoor shoes and socks and outdoor equipment, covering skiing, camping, running, hiking, mountaineering, self-driving travel, urban commuting and many other outdoor scenes. Open comprehensive/brand flagship stores in Tmall, JD.COM, Mobile Micro Mall, Live Broadcast and other e-commerce platforms to provide consumers with professional and digital mobile shopping experience anytime and anywhere.

In the first half of 2022, the exquisite camping market exploded. Relying on the advantages of outdoor industry for many years, the company’s offline retail stores quickly organized and integrated the product structure, transformed and expanded the store camping area, enabled the experiential display mode, and transformed five large stores, including Beijing Huaxi Wukesong Store, Beijing Madian Zhongdian Store, Beijing Chaoyang Park Store, Shanghai Wanti Store and Shenyang Tianhui Plaza Store. The medium-sized stores also expanded the display of camping products, and the rich and diverse product structure allowed consumers to immerse themselves in many dimensions. The significant increase in the sales of camping equipment in offline retail stores partially offset the adverse impact of the epidemic on retail business during the reporting period.

The e-commerce team continued to focus on core brands such as X-BIONIC, dig deep into product selling points, improve product page quality, actively participate in promotional activities of Tmall and JD.COM platforms, and pay special attention to the improvement of users’ after-sales service experience, resulting in obvious business growth. Among them, the X-BIONIC online store adheres to the principle of "customer-oriented" and continues to maintain the high-speed growth momentum year-on-year. The X-BIONIC Tmall flagship store won the honor of "the new brand with the most powerful treasure", "the new brand with the most potential treasure" and "the annual dark horse award of global brand management mawards" from Tmall platform. In order to meet the needs of the rapid development of the company’s e-commerce business, combined with market changes and integration of resource advantages, the company established Sanfu Supply Chain Company, focusing on one-stop service of commodity warehousing, engaging in e-commerce cloud warehousing, warehousing custody, and promoting logistics solutions, and integrating "warehousing+order" processing into one professional warehousing logistics system, which laid a logistics foundation for the further development of e-commerce.

The new retail business continued to develop well. While maintaining the stability of Sanfu Outdoor Micro Mall, we made great efforts at the Tik Tok Live Track, opening Sanfu Outdoor Franchise Store and CRISPI official flagship store, achieving steady growth in the first half of the year. Among them, Sanfu Outdoor Micro Mall accumulated 8 million views in the first half of the year, with 170,000 visitors and a turnover of 8,542,600 yuan; Sanfu outdoor Tik Tok franchise store accumulated 350,000 visitors in the first half of the year, with a turnover of 6,087,200 yuan, achieving a breakthrough from zero to one million per month; CRISPI’s official flagship store officially opened in April 2022, and has achieved a turnover of 1.4 million yuan in the past three months, and it is growing rapidly. In the future, the company will continue to lay out interest e-commerce platforms such as Xiaohongshu and Aauto Quicker, build a traffic acquisition matrix, deeply promote the company’s brand, provide users with real value through high-quality scenes and experiences, and then realize efficient transformation.

(2) brand operation

1) own brand

During the reporting period, the company continued to increase its research and development efforts, improved the construction of various product lines according to different sports scenes, continuously enhanced the strength of its own brand products, and laid a solid product foundation for gaining greater market share.

Adhering to the concept of combining science and technology with advanced fashion, X-BIONIC continues to introduce high-quality products suitable for spring and summer, including various sun-proof windbreaker jackets, waterproof clothes and pants, many long and short-sleeved T-shirts with different functions, long and short-sleeved POLO shirts, running vests, jogging pants and other long and short pants, and women’s sports bra with different strengths. The categories cover various scenes such as running, fitness, outdoor, commuting, tactics and women’s yoga, which have won favorable comments from many users. The X-BIONIC R&D team has carried out in-depth development for the products planned for autumn and winter in 2022. Most of the products have been developed and finalized, are being processed and produced, and continue to be updated.

SANFOPLUS’s own brand, combined with outdoor camping craze, develops and produces camping-themed fashion products, including various printed T-shirts, pants, trench coats and other products, which have won favorable comments from consumers and industry attention.

2) Agency brand

During the reporting period, the international brands represented by the company continued to maintain an upward trend. Under the Glamping (exquisite camping), mountain system and Gorpcore style trends, the Swedish classic brand Klattermusen (Pan mountain rat) continued to maintain a high-speed growth momentum, and continued to make efforts to promote brands and single products in Xiaohongshu, bilibili and Tik Tok, and cooperated with Xiaohongshu’s official platform to "explore the store by bloggers", which achieved both brand exposure and store realization. The sales of mountain rat’s first direct brand store, Zhejiang Hangzhou Building Store, jumped to the top three floors. The online self-operated Tmall Klattermusen Travel Mouse Store continued to exert its strength, constantly optimizing the interface and enhancing the store image, achieving a growth rate of 1,300%+ during the period of 618; German professional sports glove brand Reusch shined brilliantly in the 2022 Beijing Winter Olympics. In the alpine skiing competition, 90% of the winning athletes (including two alpine skiers in China) wore Reusch gloves and finished the competition, and the glove sales increased by 40% year-on-year. Professional outdoor backpacks MYSTERYRANCH, out shoes Boots DANNER, LASPORTIVA, Lizard, sports glasses Julbo and other companies continue to exert their strength in the outdoor and running market, and develop steadily.

3) Distribution and consignment of brands

During the reporting period, outdoor exquisite camping and ice and snow sports experienced explosive growth, and the company quickly adjusted its product structure. On the basis of the original outdoor camping equipment and ski products, Increase outdoor camping equipment brands such as BURTON, NORDISK, Barbecue Family, Gelong, MIFA, Guanya, Hengguang, Hermit Mountain Road, FOZZILS, Dilefu, and outdoor sports products brands such as MOJOSPARK, HAVAIANAS Havena, BALEGA, THERAGUN, Junlok, EMERSONGEARS and CRABGRAB, and the market feedback effect is good. In the second half of the year, the company will continue to enrich skiing and camping products.

2. Operating X-BIONIC black technology sports luxury brand

X-BIONIC is a luxury brand of black technology sports, "X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate sports.

During the reporting period, the company continued to maintain all-round cooperative relations with international suppliers of high-quality materials such as GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied, Toray, Cordura, Carvico, etc. The company’s R&D team and the Swiss R&D team continued to communicate and cooperate, and developed and designed a series of products in spring and summer of 2022, with products in autumn and winter of 2021 superimposed, forming a full range, from inner layer to outer layer. At present, after market research, user communication, user feedback, team discussion and design adjustment, most products have been developed and finalized, are being processed and produced, and continue to be updated.

In May 2022, the company opened a ski shop in Chengdu Rongchuang Snow World, which mainly sells X-BIONIC brand products. With its technological advantages and cool decoration style, it gained a good reputation. In the second half of the year, the company will also open ski shops mainly selling X-BIONIC products in snow resorts such as Chongli, (), Tonghua Wanfeng and Xinjiang Jiangjun Mountain. As for the flagship store, the company hired an internationally renowned retail design company to complete the store image design, and has signed a contract with Beijing International Trade Mall, and plans to open the first brand flagship store of X-BIONIC in China from the end of September to the beginning of October.

In the 2022 Beijing Winter Olympics, China won a total of 15 medals, including 9 gold, 4 silver and 2 bronze, ranking third in the medal list. As a supplier of functional sportswear for the Winter Sports Management Center of the State General Administration of Sport, X-BIONIC has provided good equipment support for the athletes of 11 national teams in the Winter Olympics and Snow Sports. After the Winter Olympics, many sports and fashion media, such as X-bioni () Champion Sports Illustrated, filmed fashion blockbusters and short videos of many winter Olympic champions and outstanding athletes, such as Ren Ziwei, Xu Mengtao, Qi Guangpu, Gao Tingyu, Fan Kexin, Qu Chunyu and Ahenar, showing the highlights of the champions and the sports technology performance of X-BIONIC. The Winter Olympics ignited the ice and snow craze. X-BIONIC and Lamborghini Automobile held the "X-BIONIC Lamborghini Beijing Ice and Snow Tour" at the Yuyang International Ski Resort in Beijing. Many Lamborghini car owners and fashion celebrities participated in it to jointly create a high-end sports lifestyle. In the field of outdoor exploration, X-BIONIC sponsored many excellent climbers and expedition teams, including the second national Qinghai-Tibet expedition team, to provide them with equipment support. On June 6th, 2022, X-BIONIC sponsored climbers Gao Li, Ren Yong and Lu Ping successfully reached the summit of Yinfeng in Langemann at an altitude of 6,294 meters, becoming the first "China Team" to climb Yinfeng in Langemann.

In order to strengthen the middle and back-office management ability of X-BIONIC brand operation, the company cooperated strategically with Xiamen Nanxun Co., Ltd. to develop and deploy the online Nanxun ECRP system (omni-channel customer management system), open up the membership level, points and welfare system, launch the X-BIONIC member center, build a integral mall, maintain the after-sales platform, and integrate the recruitment entrance of member activities, so as to provide consumers with more professional outdoor extension services and meet the diversified needs of consumers.

X-BIONIC brand operation is the core business of the company in the next few years. The company will focus on the main resources and strive to build the X-BIONIC brand successfully as soon as possible.

3. Organize the group construction of outdoor activities.

(1) Sanfu event

During the reporting period, the Sanfu event prepared for the event in a positive state, and adjusted the work strategy in time according to the epidemic situation and industry trends, maximizing the use of online power to mobilize user activity and expand the influence of the event. At the beginning of the year, affected by the epidemic situation, Sanfu Games actively carried out the promotion and training of employees’ special skills, and organized related trainings such as first aid and volunteer management, aiming at improving employees’ professional abilities. At the same time, we actively carried out external liaison. Chongli 168 Super Cross-country Race reached a strategic partnership with Thailand’s Intanong Super Cross-country Race ByUTMB, which took an important step towards the internationalization of Chongli 168.

In the first half of 2022, in order to maximize the brand concept of the event, the official accounts of "Chongli 168 Super Cross-country Race" were newly set up, so as to better serve the contestants with more targeted push content. At the same time, the investment in the member service was increased, and the richness and convenience of small programs were fully utilized to provide various support services for the contestants. The Chongli 168 Super Cross-country Race held from July 22nd to 24th, with more than 7,000 participants, involved 9 tracks, 13 groups, 6 starting points and 2 finishing points. The total race lasted for 3 days, posing unprecedented challenges to the track, rescue, replenishment, operation, epidemic prevention and member service. At the same time, it continued to spread the advantages of the past channels such as live broadcast, online interaction and race record sharing. Affected by the epidemic in the first half of the year, the 23rd Sanshou Triathlon was postponed, and its preparations were suspended in the first half of the year. In the preparatory process, Sanfu event signed an agreement with China Triathlon Association, and this year’s event was upgraded to A+ level competition of China Railway Association, and the event was recognized as a specific theme competition of China Railway Association. The competition will become one of the main tasks of the Sanfu event in the second half of the year.

(2) Sanfu League Construction

Sanfu Youth League continued to expand the national territory of light luxury camping, deeply cultivated the enterprise team to expand the training field, delved into the physical fitness training of young people, and explored a new outdoor lifestyle.

During the reporting period, Sanfu Tuanjian actively organized the offline enterprise group building business, seized the outdoor fashion trend in the first half of the year, vigorously developed the inherent enterprise group building business, and at the same time, fully explored the outdoor C-end market, and made remarkable achievements in the continuous expansion of SanfoHood camping factory brand, and effectively linked with the parent-child outdoor park to create the "Sanfu Little Warrior" competition for children’s outdoor activities.

In the first half of 2022, the group construction business maintained sustained and healthy development. In March, the Goddess Festival theme group building products were built, and 13 group building activities were held in a single week. At the same time, seize the inter-provincial tourism window, quickly carry out high-end customized group building activities, and complete three outdoor group building activities such as "Hiking on Black Horse Camp Moganshan", "Yunqi Capital Sailing for hegemony" and "() Chongli Meadow Challenge", which have been widely praised by enterprises. Through the continuous upgrading and breakthrough of industrial resources, Sanfu Youth League has realized the leap-forward expansion of light luxury camping and small warrior project, and will also carry out new fields of large outdoor industry and explore a new outdoor lifestyle in the second half of the year.

4. Parent-child and adolescent comprehensive quality education project

(1) squirrel tribe parent-child outdoor amusement park

During the reporting period, the "Squirrel Tribe" overcame all kinds of difficulties brought by the external environment, adhered to its purpose, and strived to build an ecological family entertainment center integrating parent-child sports, popular science education, leisure and amusement, and ecological environment protection, and build a third space for children’s growth.

On the basis of the first outdoor amusement project, the "Squirrel Tribe" in Nanjing has completed the construction of the second water park and put it into operation. The operation effect is good and it is deeply loved by parents and children. Faced with people’s demand for short trips and their love for camping, the "Squirrel Tribe" followed the changes of market and consumption, and made use of its advantages of "field", "study" and "research" to launch "SanfoHood Squirrel Tribe Camp" and camping activities in Nanjing and Chengdu respectively. Unique activities have brought diversity and rich experience to the products of "Squirrel Tribe". In the first half of the year, the "squirrel tribe" received a total of 262,900 tourists under the haze of the epidemic.

"Squirrel Tribe" spreads and promotes on "two micro-shakes" in a popular way. The projects in Chengdu, Wuhan, Zhengzhou and Nanjing have registered their own official accounts on Tik Tok, WeChat and Weibo respectively, and regularly and irregularly launched project videos and tweets, making full use of online traffic, and making the "Squirrel Tribe" squeeze into the local hot-selling list through live broadcast and delivery.

With the effective implementation of the national epidemic prevention policy, tourism relief policies have been introduced one after another, and the company has full confidence in the market recovery in the second half of the year.

(2) Eagle Safety Education and Training

During the reporting period, Eagle Sports made full use of the epidemic intermission to complete the Guizhou provincial-level 1,000-person walking race, which was also the only large-scale outdoor event in Guizhou Province in the first half of the year. Completed the May Day camping tent festival, and began to build light luxury tent camps, and expanded the activities of light luxury tent group building and the government light luxury tent festival business; Relying on the main business of the safety sector, two large-scale government-sponsored drills were completed to ensure that the camp still maintained some just-needed businesses such as safety education and training under the epidemic situation. In the first half of the year, a total of 68 safety training activities were carried out, with 26,577 trainees.

Eagle Sports has reached a framework agreement with relevant departments in Nanjing to invest in Nanjing Eagle Sports, and completed the writing of the feasibility report of the project and the construction of the architectural renderings of the barracks area, laying the foundation for the next Nanjing project construction.

In the second half of the year, Eagle Sports will continue to enrich the safety product courses, expand more safety research travel business, and continue to undertake and implement the Yuntai Mountain Climbing Race (completed on July 30), Longli Rock Climbing Challenge, Light and Luxury Parent-child Tent Festival and other projects to maximize the target benefits.

(3)SanfoHood Wild Luxury Camp+Sanfu Little Warrior

During the reporting period, the brand of SanfoHood camping factory continued to expand and achieved impressive results. In the first half of the year, a total of 8 camps were landed and operated nationwide. With the mature systematic operation structure and previous camp operation experience, we successfully seized the holiday travel bonus period and handed over the perfect answer sheet that the average daily flow of a single camp exceeded 200 people. At the same time, it has reached a strategic cooperation agreement with two high-end homestays in Beijing, namely, Tile Factory Hotel and Mountain Lodge, to jointly build a wild luxury holiday tent camp, enrich the product formats around camping, and work together to promote the development of camping industry in China. Actively expand B-end customers with camp operation needs, and provide camp design and customized camping products such as tents and awnings. At present, it has provided related services to camp operation customers in many provinces and cities in China.

In the first half of 2022, Sanfu Little Warrior completed six events in Nanjing, Chengdu and Zhengzhou, and more than 1,000 families participated in a single event. It has won wide acclaim and certain influence in the local parent-child market. In the future, we will actively expand the creation of Little Warrior IP, further promote the diversification of children’s outdoor products and enrich the ecology of the whole industry.

Through the above business segments, the company provides consumers with all-round products and services, builds an outdoor ecological platform with business users as the core, links people with outdoor brands, people with outdoor products, people with outdoor sports, and people with outdoor education, so as to realize customer group transformation among different segments, thus building a complete outdoor industrial cycle.

(III) The position of the company

Since its establishment, the company has been deeply involved in the outdoor industry and committed to the upgrading of the outdoor sports industry. R&D and production of high-functional professional outdoor sporting goods, continuous expansion of the influence of competition activities, and creation of comprehensive quality education IP for parents and teenagers with social significance have formed a good reputation and brand reputation in the industry in line with the business philosophy of operating in good faith and ensuring after-sales. It is a leader in the development of outdoor industry in China and has been rated as "National Sports Industry Demonstration Unit" by the State Sports General Administration.

(A) retail business information analysis

1. Store operation

By the end of the reporting period, the company had opened 47 professional outdoor products chain stores in 18 cities, including Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Suzhou, Wuxi, Wuhan, Chongqing, Dalian, Zhengzhou, Zhangjiakou and Jilin, with a total area of about 20,600 square meters.

(1) Distribution of stores at the end of the reporting period

(2) The situation of the top ten stores with sales revenue during the reporting period.

(3) Store business income

In the first half of 2022, the company’s store business income was 116,042,500 yuan, accounting for 48.98% of the company’s operating income.

2. Changes of stores during the reporting period

(1) Newly opened stores

(2) Close the store

3. Store efficiency information of comparable stores during the reporting period

Note:

(1) Comparable stores refer to stores with comparable sales data in 2021 and the first half of 2022.

(2) The above does not include the closing of stores in the first half of 2022.

(3) Floor efficiency refers to the sales per square meter of business area during the reporting period.

(II) Sales on the inside during the reporting period

During the reporting period, the transaction volume of the company’s third-party sales platform was 137,684,800 yuan. With the continuous development and increase of the third-party e-commerce platform, the company’s sales in official website have gradually been linked to the third-party sales platform.

(III) Procurement during the reporting period

1. Supply situation of the top five suppliers in each commodity category

2. Inventory management policy

In terms of inventory management, the company has applied ERP invoicing management and WMS warehousing management system, which can know the inventory situation in real time, and the data of goods warehousing, warehousing and distribution, sales outbound and end-of-season inventory can be reflected in real time, and the sales and inventory data of various stores in the country and the inventory structure of various categories can be obtained at any time from the system; The product department and the commercial control department of the company will formulate the safety inventory of each category, and arrange the replenishment quantity in time when the goods are out of stock, so as to ensure the continuous sales demand and avoid the stagnation of the goods.

3. Handling policies and impairment provision policies for unsalable and expired goods.

For unsalable goods, the company will take the form of returning to brand suppliers, big promotion in spring, summer or late autumn and winter, opening outlet stores and temporary special sales, e-commerce platform channels, micro-shopping malls and so on. For expired goods, the shelf life management regulations shall be strictly followed, and the principle of first-in-first-out shall be guaranteed. For temporary goods, measures such as returning to manufacturers and bundling promotion shall be taken, and expired goods shall be destroyed and included in the loss.

As for the impairment provision policy, it shall be measured at the lower of cost and net realizable value on the balance sheet date. If the inventory cost is higher than its net realizable value, provision for inventory depreciation shall be made and included in the current profit and loss. On the balance sheet date, if the factors influencing the previous write-down of inventory value have disappeared, the write-down amount will be restored, and it will be reversed within the amount of the original provision for inventory depreciation, and the reversed amount will be included in the current profit and loss.

(4) Warehousing and logistics during the reporting period.

The company’s central warehouse is located in Changping District, Beijing, close to Shahe Higher Education Park in the Sixth Ring Road, with convenient transportation. The warehouse covers an area of 5,000 square meters, and is used for rapid turnover and storage of a full range of goods sold by the company, including out shoes, clothes, bags and equipment. During the reporting period, the warehousing expenditure was 659,500 yuan, and the logistics expenditure was 2,984,400 yuan, of which the self-owned logistics expenditure accounted for 1.96% and the outsourcing logistics expenditure accounted for 98.04%.

(5) Own brand

During the reporting period, the company’s own brand operating income was 63,814,200 yuan, accounting for 29.11% of the company’s main business income. Among them, the operating income of X-BIONIC products was 52.2584 million yuan, and the sales increased by 118.32% year-on-year.

Note: The decimal difference of total operating income in the table is due to rounding.

II. Analysis of Core Competitiveness (I) The huge development space brought by the acquisition and operation of X-BIONIC, a luxury brand of black technology sports, has been widely recognized by many professional athletes in the world for its strong black technology attributes. "X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate sports. After acquiring the ownership of "X-BIONIC" and "X-SOCKS" brands in China, the company absorbed and integrated its advanced technology, accepted the popularity and reputation of its international brands, combined with international and domestic R&D and production capacity adapted to the market, and closely cooperated with major international suppliers of high-quality raw materials, relying on the company’s accumulation in the outdoor sporting goods industry for many years, achieving brand development, which brought huge development space for the company’s production and operation. (II) Complete Outdoor Industry Operation Platform The company builds an outdoor ecological platform with operating users as the core, linking people with outdoor brands, outdoor products, outdoor sports and outdoor education by developing and selling professional high-quality outdoor sporting goods, operating X-BIONIC black technology sports luxury brands, organizing outdoor sports league construction, and designing, constructing and operating parent-child and adolescent comprehensive quality education projects. (III) Outdoor Multi-brand, All-category Product Structure Company, as one of the earlier enterprises engaged in outdoor industry, has been deeply involved in the industry since its establishment in 1997, and established a lasting and stable cooperative relationship with hundreds of outdoor brands at home and abroad, knowing the core advantages and applicable situations of different brands, different categories and different products, and forming in-depth insight and understanding of product characteristics, so as to provide professional and personalized product selection suggestions for different consumers in different scenarios and provide in-depth service to user groups. At present, the company has its own brands such as X-BIONIC, X-SOCKS, SANFOPLUS, ANEMAQEN, SANFO, KIDSANFO, etc., acting as an agent and distributing 300+ outdoor famous brands, with more than 8,000 SKUs. The product categories cover outdoor sports, daily business and leisure and other scenes. Some of the core brands are as follows: (4) Companies with strong R&D capabilities of their own brands have established many own brands such as ANEMAQEN, SANFO, KIDSANFO, SANFOPLUS, etc. by using more than 20 years of experience and in-depth understanding of products and customer groups, and have the ownership of IP in China, such as "X-BIONIC" and "X-SOCKS". The design R&D team consists of more than 40 professionals, including designers, typographers and material developers, focusing on the control of key links such as typography design, process optimization and production quality control.Focus on target market segmentation and diversified product design direction, constantly reform and innovate in fabric selection and functionality, and combine high-quality materials with advanced technology to empower sports and achieve a more comfortable, reassuring and cool brand experience. At present, the company has established in-depth cooperative business relations with international high-quality functional fabric companies including GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied, Toray, Cordura, Carvico, etc., which has laid a solid foundation for new product R&D, production and supply chain. Since the private brand products have been put into the market, they have gained a good market reputation, and the company’s core competitiveness and gross profit margin will be strongly guaranteed. (V) All-round distribution of sales channels The company has an independent team for expanding stores and a comprehensive evaluation system for opening stores. Combined with historical successful experience and business data, it evaluates and considers from various aspects such as region, consumption power, passenger flow, location, cost and return on investment, scientifically calculates and deduces the profit model, and selects excellent solutions to ensure the profitability of physical stores. Through offline channel coverage, online business development, group procurement promotion, event linkage and other means, we will comprehensively broaden sales channels and achieve online and offline coordinated development, which has strong industry influence in the professional outdoor field. (VI) Experience in organizing professional competitions and group building activities. The Sports Management Subsidiary has been focusing on the promotion and popularization of professional outdoor sports for many years.It has won the title of chinese mountaineering association Model Club and AAA outdoor sports club qualification for many years, and is a member of China Triathlon Association, Marathon Committee of China Athletics Association and International Cross-country Running Association. With the competition as the engine, the company is committed to leading Chinese people to develop a good outdoor sports lifestyle. At present, it has become a professional competition operation organization with large scale and strong technical strength in China, and its business ability is at the leading level in China from organization planning, route survey to guarantee implementation. The types of events cover daily training, entry-level events and long-distance super events, and there are many events with international brand influence such as Sanfu Triathlon and Chongli 168. The company has been fully recognized by members, contestants and outdoor sports enthusiasts in the event, and the members of the company have the characteristics of strong stability and high loyalty. The skill training subsidiary focuses on the in-depth development of enterprise group building business and occupies a leading position in the field of outdoor training for enterprises. After more than ten years of industry accumulation, a high-quality coach team composed of hundreds of professional senior coaches has been deposited, including many star coaches with national professional qualification certificates, more than ten years of experience and tens of thousands of training experiences. Established a deep cooperative relationship with many high-quality camp resources with unique outdoor entertainment attributes. After more than ten years of deep cultivation and business expansion, the company’s customer resources have covered more than 20 industries, including the Internet, technology and finance, including dozens of Fortune 500 companies, listed companies and emerging Internet technology companies. Quality customer resources,Long-term strategic cooperation, strong faculty and all-round enterprise services have enabled the company to win a stable market share and continue to drive business growth. (VII) Mature Operation and Management System of Quality Education Project for Parents and Teenagers Shanghai Xile Subsidiary is the main operator of "Squirrel Tribe". After years of exploration and practice in outdoor sports, entertainment and education, it has taken the lead in establishing standardized operation and management processes and curriculum research and development systems in the industry, and has a strong first-Mover advantage in product design, management concept, safety awareness and daily protection. "Squirrel Tribe" has its own brand IP image, and radiates clothing, picture books, courses and other related fields. By optimizing iterations, it enhances IP influence, systematically exports management service capabilities to the industry through joining, and enhances the radiation radius of IP regions. At present, the "Squirrel Tribe" has formed a good driving effect throughout the country. With the landing of projects with first-tier cities as the core, the brand awareness will be further enhanced. Eagle Sports Subsidiary owns the brand of "Eagle Safety Education", focusing on youth safety education, integrating diversified contents such as earthquake prevention and disaster reduction, self-care and self-rescue, popular science safety, youth safety education and training, etc. It can simulate various disaster sites to carry out various forms of skills training such as disaster prevention and mitigation, emergency rescue and emergency rescue, and enhance the self-help and self-care ability of young people in emergencies through experiential training. It has profound experience and mature operation mode in the youth safety quality education industry. Eagle sports investment and constructionGuizhou Yingji Outdoor Safety Base for Disaster Prevention and Mitigation has been awarded many honorary titles by Seismological Bureau of China, governments at all levels and superior units, such as National Popular Science Education Base for Earthquake Prevention and Mitigation, Publicity and Education Base for Disaster Prevention and Mitigation Safety in Guizhou Province, Publicity Base for Popular Science Education in Guizhou Province, and Training Base for Youth Self-care and Self-help in Guizhou Province. By continuously expanding the quality education program for teenagers, the company has become one of the representative enterprises in the field of outdoor unpowered sports, natural history exploration and safety education. (VIII) High-quality and stable membership group The company always adheres to the service tenet of "customer first", pays attention to the construction of customer information system, and uses CRM customer relationship management system to integrate online and offline multi-channel resources to carry out unified membership service and management. Actively cultivate new members, firmly maintain old members, increase value and optimize members’ rights and interests, and improve viscosity and repurchase rate; Establish accurate expansion of user portrait analysis needs; Provide timely and high-quality pre-sale, in-sale and after-sale services, pay attention to satisfaction feedback and follow up to enhance interaction; A loyal and stable membership base will help drive channel traffic and performance growth. (IX) The company with high industry popularity and reputation takes "encouraging and helping people to go outdoors, exercise healthily, and fully practicing the life concept of harmonious coexistence between man and nature" as its mission, and always adheres to the business philosophy of "honest management-ensuring after-sales" to provide consumers with multi-brand and full-range products. At the same time, to ensure the quality of service,The company has always adhered to the strategy of opening a store directly, and has established standardized management processes in product selection, storefront display, customer reception, professional explanation, inventory management, after-sales service, etc., which fundamentally ensures the unity and quality of foreign services. The company pays attention to establishing close cooperative relations with upstream and downstream enterprises and competent departments in the industrial chain, strictly fulfills commercial contracts, abides by business rules and business ethics, and has formed a good reputation and influence in the industry. In recent years, the company has won many awards, including National Sports Industry Demonstration Unit, Typical Enterprise of Ministry of Commerce, Zhongguancun High-tech Enterprise, Beijing AAA Credit Enterprise, Beijing Chengxin Creation Enterprise, Beijing Sports Industry Demonstration Unit, member units of Beijing Zhongguancun Enterprise Credit Promotion Association, Beijing Top 100 Private Enterprises with Social Responsibility, Beijing Top 100 Small and Medium Private Enterprises, Xicheng District Civilized Unit and Worker Pioneer, Zhongguancun Credit Cultivation Double Hundred Project "100 Most Influential Credit Enterprises" and so on. And ISO9001 quality management system certification, ISO14001 environmental management system certification, GB/T28001 occupational health and safety management system certification, etc.

Iii. Risks faced by the company and countermeasures (I) Risks that the X-BIONIC brand fails to meet expectations. Although the X-BIONIC brand has strong scientific and technological functional advantages, it takes a long time to establish brand awareness in the market as a new brand. Brand awareness also affects channel construction and sales performance. To fully operate the brand and test the company’s comprehensive ability, there is a risk that it will fail to meet expectations within a certain period of time. Countermeasures: Make clear the positioning of X-BIONIC black technology sports luxury brand, form a strong team from product research and development, brand marketing, channel construction and customer service, form operational capabilities, and ensure the stable and successful operation of X-BIONIC brand. (II) Risk of Force Majeure, such as repeated local epidemics and short-term stagnation of consumption. At present, domestic epidemics may face repeated situations. Repeated local epidemics may affect the sales of offline physical stores, the passenger flow of squirrel tribe parent-child outdoor paradise and Eagle safety education base, and the construction of outdoor games, and will also have an impact on the supply chain. Countermeasures: vigorously develop online business, seize new business opportunities such as camping, maintain close communication with international suppliers, send orders in advance to purchase and prepare emergency plans, control costs at the same time, adopt a more cautious attitude towards new project investment, and buffer the challenges brought by force majeure such as repeated epidemics to the greatest extent.

Biography of james brown started this autumn, and two actresses joined in "Helping each other".

    In 2011, "Help" earned people’s tears. The film focused on racial discrimination in Mississippi. A large number of new actors stood out because of their touching performances, including Emma Stone and Jessica Chastain, who are now half the sky. tate taylor’s skill in cultivating actors can be seen. In "Help", octavia spencer’s black maid is humiliated, while viola davis’s friend comes forward. Viola davis was nominated for the Best Actress Oscar, and octavia spencer took home the Best Supporting Actress Oscar.

Smart driving the future! Is the ADiGO 3.0 autopilot system really "fragrant"? Experience Guangzhou Automobile New Energy Aian LX.

Today, with the rapid iteration of the domestic new energy vehicle market, many manufacturers at home and abroad are aiming at this huge cake, and taking advantage of this so-called "new energy" momentum, they have launched one model after another. From the product point of view, although there are many new energy vehicles on the market at present, the quality is actually mixed, and there are not many "good cars" that can really be taken. At the same time, many manufacturers also regard the L3 automatic assisted driving system, which is popular at present, as a configuration to check for missing parts.

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This technology configuration is no longer exclusive to luxury cars, although 200,000-300,000-level household scooters are also equipped with this configuration; But to be honest, many friends who have bought cars don’t know what L3 is. Whether it is even practical is still unknown; Today, on the occasion of this test drive of Ai ‘an LX, we have a deep talk with you about the ADiG0 3.0 autopilot system carried by this car.

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What is L3 autopilot? What’s the difference between ADiGO 3.0 system?

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First of all, briefly talk about L3 autopilot, which is based on the standards formulated by the American Society of International Automotive Engineers. Among them, L3 level is the abbreviation of highly automatic driving when conditions permit, and the car can turn, accelerate and decelerate by itself and respond appropriately to the environment; At the same time, people can also take over and quit autonomous driving. To put it bluntly, L3 automatic assisted driving has been able to get rid of the hands and feet, and there is no need to interfere with the driving of the car in the open state. The ADiG0 3.0 autopilot system equipped by Guangzhou Automobile New Energy Ai ‘an LX, the most important thing is to improve the high-precision map and the more intelligent Mobileyeye EQ 4 camera, which can more accurately perceive the 360-degree environment of the vehicle.

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Among them, the difference between this ADiGO 3.0 autopilot system and other assisted driving systems lies in this "high-precision map", which is considered to occupy a unique "geographical position". Compared with other maps in the past, its accuracy has reached 0.1 meter, and it can predict the road conditions 1 kilometer away, which greatly improves the perception of vehicles as a whole. However, the GPS signal is lost due to high-speed road conditions, under the bridge and the weather, and the latest generation MobileyQ4 chip carried by this Ai ‘an LX will not appear, greatly improving the driving experience of the car.

At the same time, ADiGO3.0 system uses the fifth generation millimeter wave radar from Bosch to cooperate with the brand-new high-precision map; Moreover, the system also has the self-learning ability, which can imitate and evolve according to the driver’s daily habits, and will give users a better driving mode as a whole. Moreover, Ai ‘an LX has a more powerful driver monitoring DMS system with vehicle owner fatigue monitoring sensors, which can monitor the driver’s driving state in real time, distracting for more than 3 seconds, that is, actively ensuring safety through warning lights and sound reminders, avoiding fatigue and distraction and improving driving safety; It is reported that this ADiGO 3.0 autopilot system can only be installed through the Aion LX 80 version at present, and the optional price is 39,800 yuan.

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Is ADiGO 3.0 system complicated to operate?

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As the functions of the automatic driving system are becoming more and more abundant, when you want to turn on or off a driving assistance system alone, you often have to turn it upside down in the menu, and these relatively low-level settings are generally areas that speech recognition can’t control. Take Ai ‘an LX as an example. Although the UI design concentrates the auxiliary systems together, it is necessary to turn on all the horizontal, vertical, blind areas and intelligent parking assistance systems in order to realize all the functions of ADiGO 3.0 system.

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At the same time, when driving, the ADiGO 3.0 system is turned on, which is divided into two steps and three buttons in total. Only when the right button is used to turn on the adaptive cruise and set the good distance can the lane keeping function be activated through the left steering wheel pattern button, and the cancellation function can be directly pressed by the adaptive cruise button. On the whole, this combination also invisibly increases the learning cost of drivers.

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How is the ADiGO 3.0 system measured?

Through the test drive in the past few days, we have a preliminary understanding of the overall use of ADiGO 3.0 auxiliary driving system carried by this Guangzhou Automobile New Energy Aian LX. However, due to the abnormal working state of the expressway auxiliary system of our Aian LX test drive, the high-precision map cannot be activated normally. Until the test drive is returned, the problem has not been solved, so we can only experience some functions of ADiGO 3.0, and the subjective feelings below are only evaluated based on the current car condition.

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Although only part of the functions of the system are used, the sensitivity of the system is extremely high, and the automatic driving and car following functions can be easily realized by turning on the automatic driving system during normal driving.

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However, the whole road section referred to in this autopilot system is not all roads. Due to the complex road conditions in China, the current high-precision map only covers 28 urban expressways and urban expressways. Therefore, for safety reasons, when the high-precision map is not activated, we use the adaptive cruise of Ai’ an LX and turn on the autopilot function. When the speed exceeds 80km/h, the car’s automatic lane change can be activated, and its automatic lane change can be completed only by the turn signal. However, Automatic lane change at this speed and above can’t be completely realized. Therefore, in order to get rid of the shackles of hands and feet, it is still necessary to use both hands and feet on high-speed and relatively simple urban expressways, while in urban roads.

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Then we talk about lane identification. First of all, when I am driving on a normal paved road, Ian LX will stay in the middle of the lane, and there will be no left/right deviation, and it will stay firmly in the middle of the lane. Relative to the road, this function basically belongs to the state of stopping, and it will automatically tend to drive in the middle from time to time, so this function still requires the use of the road.

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At the same time, after the front vehicle slows down or accelerates during driving, the braking system will still keep the whole vehicle at a relatively low speed, and it will not speed up until the front vehicle almost leaves the monitoring range. The overall response seems to reflect the slowdown, but in general, it ensures the safety of the overall driving environment. It is worth noting that most of our test drive encounters morning and evening peaks, so it is "blocked" on the loop to a great extent. In this case, automatic car-following is a more practical configuration for us. After simple testing, the car has four adjustable car-following distance gears, among which the setting distance is adjusted to the latest in congested sections, which is not easy to be jammed; However, the response of the system is usually slow, so it is not recommended to adjust to the nearest distance on extremely congested roads or highways. On the contrary, more space should be left for drivers to respond.

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Finally, let’s talk about the automatic parking function that is more suitable for the needs of our car in the configuration of Ai ‘an LX. This function is extremely sensitive and has three functions: parallel parking, vertical parking and parallel parking. Relying on 17 radars (1 forward medium-range millimeter wave, 4 short-range lateral millimeter waves and 12 ultrasonic radars), four panoramic cameras realize more accurate parking and parking functions, but the extreme action of this automatic parking function is too large. At the same time, when looking for a parking space, we should be closer to the surrounding vehicles, so that it will be easier to find the parking position. Generally speaking, this function is also a good practical configuration for people like me who are usually lazy.

Conclusion:

This experience of Ai ‘an LX mainly lies in driving assistance. The overall feeling is quite good. L3 autopilot is natural and smooth, and it is not complicated to open. It is easier to open after proficiency and the process is very friendly. The fly in the ointment is that at present, high-precision maps only support high-speed and urban expressways, which can relieve fatigue to a great extent. However, at present, only a few companies in China have qualification measurement, so there is still room for improvement in high-precision maps. The only pity in this experience is that this Aion LX process is limited by the failure to activate the highway auxiliary system, and it is impossible to truly get rid of the foot on the highway; In urban road conditions, ADiGO 3.0 still has some functional details, such as prompt information and the ability to pass the ramp, which need to be improved in future OTA; At the same time, the test drive model is Ai ‘an LX 80. Although it has not been tested in depth in terms of battery life, after comprehensive use, NEDC’s comprehensive working condition battery life is 650km, which also enables users to travel further.

MG 7: The king of the coupe with a class of 200,000, is it worth having?

As the first black standard flagship model of MG brand, MG MG7.

Officially unveiled at this year’s Chengdu Auto Show, it has aroused widespread concern and discussion. This car not only has an elegant and advanced design, a luxurious cockpit experience, but also is equipped with a powerful 2.0T engine and 9AT gearbox, which brings consumers a driving experience that combines luxury, comfort and passion. Then, what are the highlights and advantages of MG7, and whether it can stand out in the medium-sized car market and become the king of the 200,000-level coupe? Let’s take a look together.

New car experience sharing

In order to let everyone feel the charm of MG MG7 more intuitively, I was fortunate to participate in the test drive recruitment and content collection activity jointly launched by the platform of knowing the car number and MG. Through this activity, I not only obtained the test drive qualification of MG MG7, but also had the opportunity to exchange and learn with other excellent car bloggers. Here, I would like to thank the platform that knows the car number and the MG brand for providing me with such a rare opportunity.

During the test drive, I experienced the performance of MG7 in different road conditions and driving modes, and made an all-round evaluation from the aspects of power, handling, comfort and fuel consumption. Let me share my test drive experience with you.

motive force

MG7 is equipped with the latest blue-core 2.0T black-label engine, which is a high-performance engine with a maximum power of 261 HP and a peak torque of 405 Nm through a series of hardware and software enhancements such as variable cross-section turbocharging, variable valve lift, all-aluminum cylinder block, 350bar high-pressure direct injection and electronic water pump. Such dynamic parameters are already excellent in the same class.

During the test drive, I can feel the strong push-back feeling and linear output characteristics of this engine. There is plenty of torque output from the beginning of low speed, and the acceleration response is rapid and sensitive. There is no obvious attenuation in the middle and high speed range, and strong power can be released continuously. According to official data, the acceleration time of MG7 is 6.5 seconds per 100 kilometers, which is the leading level among cars of the same class.

gearbox

MG MG7 is equipped with SAIC’s brand-new 9AT gearbox, which is jointly developed by SAIC and GM and independently produced by SAIC. It has the advantages of small size, light weight, high efficiency and energy saving, and has a variety of driving modes to choose from. During the test drive, I can feel that the shifting logic of this gearbox is very reasonable and intelligent, and it can shift gears timely and smoothly according to the throttle depth and road conditions in different modes.

control

The MG7 adopts the suspension combination of front McPherson and rear multi-links, which should be "standard" for cars at this level and inclined to pay attention to sports. However, this is only the foundation. In order to achieve better dynamic performance, it also provides E-LSD electronic limited slip differential and mCDC intelligent adjustable electronic control suspension, which can improve the handling limit. These two functions are rare in this level.

The mCDC adjustable suspension is powerful enough in damping adjustment. In comfort mode, the vibration filtering performance is good, and the fine and messy bumps are weakened into smooth and elastic fluctuations. In sports mode, it will suddenly strengthen the road sense clarity and let the driver grasp the road state at all times.

The difference in the power of the steering wheel to assist the third gear is also obvious. In this experience, which is mainly based on high-speed road conditions, I still prefer to use a more comfortable, that is, lightweight power-assisted feel, for nothing else, just because it is really easy to drive.

E-LSD electronic limited slip differential plays a role in turning, which can automatically adjust the torque distribution between the left and right wheels according to the driving state of the vehicle and the driver’s intention, thus improving the steering stability and grip of the vehicle. During the test drive, I can feel that MG MG7 has good directivity and lateral support in corners, and there is no obvious slip or out of control even when cornering at high speed.

Comfort

Although MG7 is a coupe, it doesn’t mean that it will sacrifice comfort. On the contrary, it has a good performance in terms of seats, space and silence. The front seat adopts the integrated sports seat design, and the overall riding experience is still very good, with moderate hardness and good wrapping on both sides. At the same time, the seat has the functions of electric adjustment, seat memory and heating, and the configuration is still completely sufficient.

The space performance of the rear seats is still very good, and there is no overcrowding in the head and leg space. On the contrary, there is still a lot of room. The comfort of the seat is not bad, but the support of the padding in the seat cushion is a little insufficient, which will make you feel a little tired after a long ride. I hope the manufacturer can adjust it slightly.

The four doors of MG MG7 are designed without borders, which not only enhances the sense of science and technology, but also increases the personalized attributes of the vehicle. At the same time, the window uses double laminated glass, and the quietness has also been greatly improved. When driving at high speed, there is no obvious wind noise and tire noise interference.

oil consumption

As a 2.0T+9AT power combination, the fuel consumption performance of MG7 is also one of our focuses. During the test drive, I mainly experienced two driving modes: economic mode and sports mode. The road conditions are mainly high-speed and mountain roads, with a total mileage of about 200 kilometers. In the end, the comprehensive fuel consumption of MG7 is 8.6L/100km, which is quite good in the same class.

Of course, if you want to save more fuel, you can also choose the performance adjustment function in X-MODE, and adjust the engine, gearbox, suspension and other parameters by yourself, so as to achieve better fuel economy. At the same time, MG MG7 is also equipped with intelligent start-stop function, which can automatically turn off the fire in parking scenes such as traffic lights, further reducing fuel consumption.

Car purchase suggestion

As a medium-sized coupe, MG7′ s competitors mainly include Geely Yuanjing X6, Changan CS75 PLUS and GAC Chuanqi GA6. These models have good design, dynamic performance and configuration level, so what are the advantages of MG7?

First of all, MG MG7 has a more sporty and avant-garde design, and its slip-back shape, borderless door and liftable tail are all bright spots. This design not only meets the aesthetic and individual needs of young people, but also makes MG7 more brilliant in the same class.

Secondly, MG MG7 is equipped with the latest blue-core 2.0T black-label engine and 9AT gearbox, which is a powerful and efficient power combination. It can not only provide excellent acceleration performance and driving pleasure, but also ensure a low fuel consumption level. At the same time, MG MG7 is also equipped with E-LSD electronic limited slip differential and mCDC intelligent adjustable electronic control suspension. These two functions are relatively rare in the same class, which can make MG MG7 have a higher level in handling.

Thirdly, MG7 has a luxurious cockpit experience, and the design of double screen, touch buttons and yacht-style electronic gear handle all make the interior look more scientific and grade-oriented. At the same time, MG MG7 also provides a variety of driving modes to choose from. In X-MODE, it can also perform functions such as performance adjustment, track challenge and linear acceleration, so that drivers can make personalized settings according to their own preferences and needs.

Finally, MG MG7 has a very competitive price advantage. At present, the car has started blind booking activities. Users who pay 777 yuan in official channels to complete the booking will receive full cash subsidies for the cancellation of the national purchase tax, and the price of the new car will not exceed 200,000 yuan. Compared with the same class, MG MG7 is undoubtedly a very cost-effective choice.

summary

Through this test drive experience, I have a deeper understanding of MG7. This car not only has an elegant and advanced design, a luxurious cockpit experience, but also is equipped with a powerful 2.0T engine and 9AT gearbox, which brings consumers a driving experience that combines luxury, comfort and passion. At the same time, it also has a very competitive price advantage. At present, blind ordering activities have been started, and the price of new cars does not exceed 200,000 yuan. Compared with the same class, MG MG7 is undoubtedly a very cost-effective choice.

If you are a young man who likes sports and personality, if you want a car that can satisfy daily travel and bring driving pleasure, if you want a car with both value and strength, then MG7 is your best choice. MG 7: The king of the coupe with a class of 200,000, is it worth having? Do you have a crush?

Israeli circles cheer for China.

  Since the emergence of the new crown pneumonia epidemic, Israeli people from all walks of life have actively supported and supported China in fighting the epidemic. Israeli President rivlin, Prime Minister Netanyahu and Foreign Minister Katz joined hands with Israeli politicians and people from all walks of life to cheer for Wuhan and China.

  President rivlin said that although we are in Israel, our hearts are with China. On behalf of Israel, Prime Minister Netanyahu expressed appreciation for China’s efforts to prevent the spread of the epidemic.

  Foreign Minister Katz said that we will increase our support for the people of China at this critical moment, and the Israeli people will stand with the people of China. Luo Teng, Director-General of the Ministry of Foreign Affairs, said that the people of China are firmly facing the COVID-19 epidemic, and we will work together with the people of China to fight the epidemic. Ke Jilai, Deputy Director-General of the Ministry of Foreign Affairs, Lan Tianming, Director of the Northeast Asia Department, and Amir, President of the Israeli Chamber of Commerce, also issued articles in support of China’s fight against the epidemic. The Netanya Municipal Government of Israel and the China Chamber of Commerce of Israel actively collected medical supplies such as medical masks, N95 masks and medical gloves and sent them to China.

  In an interview with reporters, the famous Israeli artist Gilad Segev said that some countries demonized the COVID-19 epidemic, rejected and rejected the China people, mainly because of narrow populist xenophobia, just as many countries opposed Jews in history. Gillard emphasized that the Jewish people will always remember that in the darkest and helpless period in Jewish history, the government and people of China opened their arms to the Jews; Now that the people of China are facing difficulties, the Jewish nation will stand firmly with the people of China to jointly fight and defeat the epidemic.

  Ronnie, a famous Israeli medical professor and CEO of Tel Aviv Medical Center, said that the medical system in China is very strong, and I admire all the doctors at the front line in China. The whole world will face all kinds of crises, and the current epidemic in China can happen anywhere. We should try our best to help, fully understand and fight the epidemic with all our strength. We will also provide any help that the people of China need. I believe everything will be fine in China.

  In order to make the Israeli people correctly understand and treat the COVID-19 epidemic, the Embassy of China in Israel held two briefings for the Israeli media on the prevention and control of the COVID-19 epidemic. Dai Yuming, the Chargé d ‘affaires of the Embassy, said that the current prevention and control work is being vigorously carried out. Thousands of doctors from all over the country have gone to Hubei to support, and medical supplies are constantly arriving. The Vulcan Mountain Hospital with 1,000 beds was built and officially delivered in a few days. These measures are producing positive results. The mortality rate in COVID-19 is only 2.1%, which is far lower than Ebola, SARS, Middle East respiratory syndrome and other infectious diseases. The epidemic situation is preventable, controllable and treatable. Dai Yuming emphasized that Tedros Adhanom Ghebreyesus, Director-General of WHO, made it clear that WHO is full of confidence in China’s prevention and control capabilities, and that there is no reason for unnecessary intervention in international travel and trade, and measures to restrict trade and personnel flow are not recommended. All parties should respect the professional opinions of WHO; The international community should objectively, fairly, calmly and rationally evaluate the epidemic situation; All countries should take a responsible attitude, work together to deal with the epidemic, and avoid unnecessary travel and trade restrictions to avoid greater negative impact due to overreaction.

  (Tel Aviv, February 7 th, our correspondent in Tel Aviv, Wang Jiong)

Extreme Fox Alfa T5 officially unveiled the new medium-sized pure electric SUV.

  [Aika Auto 2023 Guangzhou Auto Show Original]

  At the 2023 Guangzhou Auto Show, ARCFOX Polar Fox brought a brand-new pure electric medium-sized SUV— — Compared with Alta T, which is also a medium-sized SUV, the new car is slightly smaller in size, and will compete with BYD Song PLUS EV, Volkswagen ID.4 and other models after listing.

Polar Fox Alpha T5

  In terms of appearance, the new car adopts a new design language, which is different from the Alfa T on sale. The front face adopts a narrow strip-shaped front grille, which is connected with the headlights with long and narrow shapes on both sides to widen the visual width of the new car. At the same time, the new car also adds raised ribs at the hood of the engine, which has a strong sense of muscle. The diversion grooves on both sides of the lower enclosure further increase the sense of movement of the vehicle.

Polar Fox Alpha T5

  The side of the car body is in proportion, the window line is decorated with black trim strips, the door handle is hidden, the front and rear wheel eyebrows are clearly depicted, and the rim is blackened with red brake calipers. The roof tilts from the A-pillar, creating a slip-back appearance. A waistline runs through the front and back, and with the black decorative board below, the feeling of forward dive is increased.

Polar Fox Alpha T5

  The rear design is relatively simple, with integrated taillights, blackened rear bumper and taillights, and a low warning light in the center of the diffuser below, which increases the overall layering and movement. In terms of size, the length, width and height of the new car are 4690*1936*1650mm and the wheelbase is 2845mm respectively.

  In terms of interior, the new car adopts the minimalist interior design that is very popular at present, and the door adopts two-color design to create a sense of fashion. In addition, the new car is equipped with a large-size central control screen, and the shape of the dual-spoke steering wheel is more sporty. The car is also equipped with atmosphere lights, wireless charging of front mobile phones and HUD head-up display.

Polar Fox Alpha T5

  In terms of power, the new car is equipped with a front single motor and offers high and low power versions to choose from. Among them, the maximum power of the low-power version motor is 185kW, and the maximum power of the high-power version motor is 200kW. The suspension structure of the chassis is designed with front McPherson and rear multi-links. The battery is also available in Ferrous lithium phosphate and Lithium Ternary.

Wonderful content review:

Extreme Fox Alpha S will land in the Japanese market in 2024.

The Alpha S/T Forest Edition is listed at a price of 185,800 yuan.

Extreme Fox Alpha S Advance Edition Urban NCA Landing in Beijing, Chongqing and Hangzhou

Chengdu Asian Dragon price reduction news! Special 148,800, sufficient car

Welcome to [Autohome Chengdu Discount Promotion Channel]. In order to meet consumers’ car purchase needs, we have brought remarkable good news! At present, the much-anticipated model is appearing in the Chengdu market with an unprecedented preferential attitude. It is understood that this promotion is underway, and you can enjoy a cash discount of up to 30,000 yuan, making the Asian Dragon model, which originally started at 148,800 yuan, more attractive. If you are excited about this luxury car, be sure to seize this rare opportunity and click "Check Car Price" in the quotation form to get more favorable car purchase conditions. This is not only a good opportunity to buy a car, but also an investment in quality life.

成都地区亚洲龙降价消息!特价14.88万,现车充足

As a refined and dynamic model, the exterior design of the Asian Dragon shows the perfect blend of modern and classic. The front face is uniquely designed, and the large air intake grille is chrome-plated to create a strong visual impact, while showing a sense of high-class and power. The overall style is smooth and elegant, and the body lines are full, and the low body posture is matched to create a double enjoyment of sports and comfort. The details all reveal the designer’s pursuit of quality and aesthetics, which is unforgettable at a glance.

成都地区亚洲龙降价消息!特价14.88万,现车充足

As a medium and large sedan that coexists with refinement and strength, the Asian Dragon has reached a 4990mm*1850mm*1450mm with its slender body size, giving it a stable and elegant appearance. The wheelbase is 2870mm, which allows the interior space to be fully extended and provides a comfortable ride experience. The side lines are smooth and dynamic, highlighting its sporty temperament. The careful design of the front and rear wheel tracks makes the vehicle more stable during driving, while the 1595mm and 1605mm wheel tracks ensure good handling performance. The tire size is 215/55 R17, and the delicate wheel design together enhances the overall visual effect and driving performance of the Asian Dragon.

成都地区亚洲龙降价消息!特价14.88万,现车充足

The interior design of the Asian Dragon combines modernity and luxury, showing a unique style. The spacious cockpit is characterized by a user-friendly layout and a delicate plastic steering wheel, which not only ensures lightness, but also is equipped with manual up and down + front and rear adjustment functions to meet the individual needs of the driver. The 10.25-inch central control screen stands in the center, providing a clear and intuitive operation interface, connecting multimedia and charging interfaces, including Type-C interface, which is convenient for passengers to keep in touch and entertain at any time during driving. In terms of seats, fabric materials are used to ensure comfort. The main and auxiliary seats support front and rear adjustment, backrest adjustment and high and low adjustment (main seat 2 directions), providing passengers with a full range of comfort experience.

成都地区亚洲龙降价消息!特价14.88万,现车充足

The Asian Dragon is equipped with a 2.0L displacement L4 engine with a maximum power of 127 kW and a torque output of 206 Nm. It is matched with a CVT continuously variable transmission and simulates 10 gears, providing the driver with a smooth and efficient driving experience. This engine focuses on fuel economy and driving comfort to meet different driving needs.

To sum up, the Autohome owner is full of praise for the exterior design of the Asian Dragon, especially the bold and stylish design of the China Grid, which is full of visual impact, which he says is a perfect fit for his personal taste. The owner also specifically mentioned the blue Toyota logo in the middle of the China Grid, which symbolizes the advanced and efficient technology of the dual engine. This evaluation undoubtedly brings confidence to consumers who are interested in buying the Asian Dragon, and makes people look forward to driving this model. They can also feel the charm of the fashion and practicality described by the owner.

Vacancy rates are rising, rents are falling, and the office market in many places continues to cool down

?? In 2001, Boao, a little-known fishing village, became famous overnight because of the Forum for Asia. Over the past 19 years, cars and horses have flowed, and politicians have gathered. As a high-end platform that leads the direction and trend of the world, Boao has witnessed countless miracles that have changed the course of Chinese and even world history.

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  Charm Boao, Reiki Boao, in addition to miracles, there are more "flag traces". In November, China FAW Hongqi brand high-end new energy vehicle E-HS9 set off from the northern snow country, defeated the Gobi rapids all the way, and after a journey of 6,170 kilometers, it was listed during the Boao Forum of Chinese Entrepreneurs in 2020. On the platform of global attention in Boao, this landmark listing opened not only a door for Hongqi to the world, but also a solemn declaration to the world with confidence and strength: Chinese brands have entered a new era. The ardent expectation of "We must master the key core technologies in our own hands and promote the national automobile brand" is becoming a reality.

  Hongqi E-HS9: A weapon for a new energy country

  "China FAW, especially the Hongqi brand, will keep in mind the expectations of the general secretary, strengthen the sense of mission, seize the opportunity for the transformation of the automobile industry in a century, and strive to achieve a stronger, better and bigger national brand," Xu Liuping, chairperson of FAW, said at the listing site.

Xu Liuping, Chairperson of FAW

  E-HS9, built by the Hongqi brand with global high-quality resources and forward-looking technology, has too many firsts and firsts. Positioned, this car is known as China’s first full-size luxury SUV, with a 5.2-meter length and a 3.1-meter wheelbase. Coupled with a majestic family-style front face, a grille design like a mountain waterfall, sharp headlights, and an overall shape of "Eagle Strikes the Long Sky", the Hongqi E-HS9 has achieved luxury, domineering, and high-end, without losing the image of a solemn and elegant weapon of the country.

  The integrated intelligent interactive cockpit, as well as the seven-screen entertainment system (IVI3.0) composed of a three-sided integrated surround large screen, a central control screen, a rear seat screen, and a rear center armrest large screen, realizes the "thousands of people and thousands of faces" intelligent ecological service created by Hongqi for users, which is magnificent and luxurious, technologically avant-garde, and full of futuristic sense.

  E-HS9 was born in Hongqi Electric Intelligent Connected Vehicle Platform (FME platform). The key indicators of this platform are at the leading level in China, and it has all the intellectual property rights of key core technologies. Relying on this platform, a series of new energy products can be developed. It supports battery packs with capacities of 84kWh and 99kWh. The NEDC range is greater than 500km, and the battery pack life is 10 years or 240,000 km. As the first product under this platform, Hongqi E-HS9 is equipped with two capacity battery packs: 84kWh and 99kWh, which can meet the driving range of the whole vehicle over 400km and 500km.

  The pure electric chassis of the Hongqi E-HS9 is equipped with two high-performance electric drive systems independently developed by FAW, using an electric four-wheel drive structure with front and rear dual motors, with a maximum power of 405kW and a peak torque of 750N · m. Under this strong power drive, the acceleration time of the Hongqi E-HS9 vehicle from 0 to 100km/h is only 4.8 seconds.

  Integrating the eight charms of "Wei, Yi, Zhong, Zhen, Zhi, Xiang, An, E", Hongqi E-HS9 redefines the relationship between people and vehicles in the new era, providing a wonderful "third living space" that integrates travel, rest and entertainment. While pushing the product power of Chinese brand new energy models to a new height, Hongqi E-HS9 has also broken through the ceiling of domestic model prices at 509,800 yuan – 729,800 yuan, directly competing with luxury brand medium and large SUVs.

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  Soul-level technological breakthrough

  With the determination and belief to realize the autonomy and controllability of key core technologies, China FAW has continuously made breakthroughs in technological breakthroughs and built a comprehensive independent technology layout. The Hongqi E-HS9 has achieved the world’s four first and five original safety technologies.

  The four core technologies include: intelligent driving, high-intelligence dual-redundant chassis system, AR real-life navigation, and wireless charging system. Relying on the forward-looking attributes of FEEA2.0 electronic and electrical architecture, the high-speed autonomous driving system equipped with Hongqi E-HS9 can automatically change lanes according to traffic conditions within the speed range of 0-120km/h, and the response period is less than 10ms. In addition, it can also realize vehicle autonomous positioning, intelligent search for parking spaces, fully automatic parking and entry, and pick-up operations, becoming the first L3-level mass-produced model in China for autonomous driving. Hongqi E-HS9 is also equipped with the world’s first wireless charging technology for power batteries, providing users with wireless alignment image prompts, bringing a convenient parking and charging experience. With the vehicle air suspension, the wireless charging transmission distance is automatically adjusted, and the maximum charging efficiency is greater than 91%.

  The five original safety technologies of the Hongqi brand include active safety, passive safety, high-voltage safety, functional safety and information security. Among them, in terms of active safety, the Hongqi E-HS9 whole vehicle adopts 26 intelligent sensing sensors and V2X communication modules, thus providing comprehensive active safety protection in multiple scenarios such as front/side collision warning, road deviation warning and active braking. In terms of passive safety, the high-strength steel of the Hongqi E-HS9 body accounts for more than 70%. It adopts a 9H safety cage body structure, an 8-airbag system is used in the whole vehicle, and a battery protection structure is added on the side of the body to protect the heart of the battery from being squeezed. In terms of high-voltage safety, a real-time insulation function monitoring and a multi-level insulation alarm mechanism are also established to ensure the safety of the high-voltage system. In terms of functional safety, the Hongqi E-HS9 has reached the safety level ASILD, and the failure probability of the control system has been reduced to the level of 10fit, which means that it can only fail once every 100 million hours of work.

  With the development of the Internet, personal privacy information leakage has become a very serious problem. Hongqi has also done its homework in information security. Hongqi E-HS9 provides multiple protections such as cloud security, pipeline communication security, core controller security protection, and core data security protection to achieve full-path protection and ensure the security of car owner information.

  New patterns, new actions

  At the beginning of 2018, when the new brand strategy was released, Xu Liuping set the new energy direction of the Hongqi brand very clearly. Now, after the Hongqi HS5, Hongqi H5 and other models have built up their brand sales, it is time for new energy vehicles to start to show their strength. It is reported that with E-HS9 as an important representative, Hongqi plans to launch 18 new energy models in the next five years, accounting for more than 85% of all products. Sales will break through 600,000 in 2025 and reach 80-1 million in 2030.

  Since May this year, in response to the increasingly complex international political and economic environment, our country has been accelerating the construction of a new development pattern with domestic circulation as the main body and domestic and international double circulation mutually promoting. The new situation calls for new actions. Facing the new challenges from the opening year of the "14th Five-Year Plan" and the new requirements put forward by the "new development pattern", it bears huge pressure to lead the transformation and upgrading of the automobile industry. How to deepen the reform in the great change of our country’s new energy automobile industry will test the wisdom of the industry.

  "The Fifth Plenary Session of the 19th Central Committee pointed out the direction for a strong Chinese automobile industry, and drew a blueprint: to guide China’s automobile industry to develop in the direction of’high-quality development, high-quality consumption upgrading, high-tech self-reliance and self-reliance, national autonomous brands becoming stronger, better and bigger, and the automobile industry is a strong country ‘. Xu Liuping said that China FAW earnestly studied and fully implemented the important speech of the Supreme Leader’s General Secretary’s inspection of China FAW and the spirit of the Fifth Plenary Session of the 19th Central Committee, fully realized high-quality development, and made every effort to move towards a world-class enterprise.

  The development of E-HS9 is not only the extension of the Hongqi brand at the product level and the development of new markets, but also a significant improvement in brand power.

Wang Guoqiang, Standing Committee Member and Deputy General Manager of China FAW Party Committee

  "As a Hongqi brand, our Hongqi E-HS9, which has been transformed and upgraded under the conditions of the new four modernizations, has not only formed the high-end product matrix positioning of our Hongqi H9, but also become a new node of our Hongqi branding. Anchor our new market positioning, help and enhance the Hongqi brand," said Wang Guoqiang, member of the Standing Committee of the FAW Party Committee of China and deputy general manager.

  The most significant thing is that while pulling Chinese brand new energy vehicles to a new height, it also provides a new path for the exploration of the global new energy vehicle industry. It is worth mentioning that after the Hongqi E-HS9 debuted on July 28 and opened blind orders, the market response was extremely hot. So far, the car has received 1,427 orders, including 650 orders from overseas.

  Regarding the much-anticipated "Red Flag Speed", Xu Liuping said in an interview: "Red Flag Speed" is fundamentally the greatest respect and service to consumers, and the never-ending pursuit of technological innovation and product innovation. Simple words tell the true meaning of the rise. This will also be a useful reference for Chinese brand cars to build world-class cars.

  The northern country looks south, and the industry is prosperous. The red flag brand, building a dream of Boao, and then setting up the tide, with a new "flag trace", lifting up a new dream of the country and the hope of the nation.

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Extend and add seats. Auto Show Experience Jetway Traveler 7-seat Edition

  [Illustration of car home New Car] At the 2024 Beijing Auto Show, the (|) seven-seat model debuted. Traveler, as a product released by Jietu brand last year, was popular among netizens after it went on the market with its square box shape. The seven-seat version released this time increased the length of the vehicle on the basis of the original five-seat version and adopted a seven-seat layout. Not much to say, let’s see how the vehicle behaves.

Home of the car

The change is mainly in size.

  Externally, the front face of the car is the same as that of the five-seat version on sale. Jietu Traveler is designed by former Porsche design director Hakan Saracoglu, and has a relatively strong off-road style as a whole. The middle net of the car is inlaid with the brand logo of "JETOUR" and connected with the headlights. The bottom is made of a bumper with a wide and tough shape, which is not only full of muscle, but also decorated with striking yellow trailer rings, and even equipped with off-road fill lights on both sides of the lower enclosure.

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

  On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with 19-inch tires. The window frame shows a hard-line style, and it is equipped with a fixed pedal. As the Chery version of "Land Rover Defender", Jetway Traveler extended the 7-seat version with the idea of Land Rover Defender 130, and extended the car body size by 249mm to 5034mm with the same wheelbase, making the dimensions of the whole car 5034/2000 respectively.

Home of the car

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Home of the car

  The taillights adopt vertical layout, and the interior adopts LED light source like the headlights, and the lower enclosing shape is also full of strength. The vehicle is also equipped with a trailer hook.The spare tire is assembled for a classic schoolbag.According to the application information, the car can choose special traction devices including towing hook hole, connecting ball head, electric connector, etc. The approach angle/departure angle is 28 degrees /17 degrees, and the maximum total traction mass is 1600kg.

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Interior design

   The interior is still T-shaped and straight, with sharp edges and corners, simple and powerful, and the interior has a good texture. The upper part of the central control is made of soft material, and the door panel is wrapped in leather where it can be touched every day. The perforated leather steering wheel has an irregular shape, which is quite good in grip and comprehensive in function. At the same time, in order to facilitate getting on and off, the front row is also equipped with handrails.

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Home of the car

Home of the car

Home of the car

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Home of the car

  The car is equipped with a 10.25-inch full LCD instrument and a 15.6-inch suspended central control screen, and the car chip is Qualcomm Snapdragon 8155, which is also mainstream enough. The front row is equipped with wireless charging with ventilation, and the bottom of the central control is equipped with 12V power supply and 2 USB ports, while the rear row is also equipped with 2, and the charging configuration of the whole vehicle is still in place.

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version

Chery Automobile Jetway Traveler 2024 2.0T four-wheel drive 7-seat version