In the first year, the General Secretary led high-quality development in this way.

  "Firmly grasp the primary task of high-quality development." This year’s National People’s Congress, General Secretary of the Supreme Leader stressed when attending the deliberation of the Jiangsu delegation.

  After the National People’s Congress and the National People’s Congress, the General Secretary of the Supreme Leader made many arrangements and demands around Chinese modernization and high-quality development.

  Walking the land of Lingnan, traveling thousands of miles in four days, points out the direction for Guangdong to "walk in the forefront in promoting Chinese modernization".

  Arriving in xiong’an new area, I entrusted "to truly turn the high-standard urban planning blueprint into a high-quality realistic picture of urban development".

  I went to Xi ‘an, the ancient capital, to listen to the work report of the Shaanxi Provincial Party Committee and the provincial government, demanding "efforts to achieve new breakthroughs in realizing self-reliance in science and technology, building a modern industrial system, promoting coordinated development of urban and rural areas, expanding high-level opening up, and strengthening ecological environment protection".

  Traveling in the Hetao Plain, investigating in the two places, holding two meetings, and emphasizing the construction of an important ecological security barrier in northern China are the "big country" that Inner Mongolia must bear in mind.

  Looking at the land of plenty, I profoundly pointed out that "the key to Chinese modernization lies in scientific and technological modernization", and hoped that Jiangsu would take the lead in making new breakthroughs in scientific and technological innovation, build an important industrial scientific and technological innovation highland in the country, and make high-quality development rely more on innovation-driven connotative growth.

  To the land of abundance, we emphasize "deepening the reform of development mode, development power, development field and development quality, and creating a new situation of high-quality development in China".

  … … … …

  Development is the top priority of the party in governing and rejuvenating the country. Report to the 20th CPC National Congress of the Party put forward: "High-quality development is the primary task of building a socialist modern country in an all-round way."

  This year is the first year to fully implement the spirit of the 20th Party Congress, and it is also the 45th anniversary of reform and opening up and the 10th anniversary of the Third Plenary Session of the 18th CPC Central Committee. Doing a good job in this year’s economic and social development and promoting the overall improvement of economic operation are very important for building a socialist modern country in an all-round way.

  The beginning is related to the overall situation, and the beginning determines the future.

  On July 17th, the semi-annual economic report of China was published. Looking at the "shape" and "potential" in the report card: the GDP in the first half of the year increased by 5.5% year-on-year, which was significantly faster than the economic growth rate of 3% last year; Since the beginning of this year, the national economy has continued to recover, the overall recovery has improved, high-quality development has been solidly promoted, industrial upgrading has accumulated, food and energy security has been effectively guaranteed, and the overall social situation has remained stable, laying a good foundation for achieving the annual economic and social development goals.

  On July 24th, General Secretary of the Supreme Leader presided over the the Political Bureau of the Communist Party of China (CPC) Central Committee meeting, which analyzed and studied the current economic situation and made arrangements for economic work in the second half of the year.

  In the first year of endeavor, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, all localities and departments adhered to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, adhered to the general tone of striving for progress while maintaining stability, fully, accurately and comprehensively implemented the new development concept, accelerated the construction of a new development pattern, comprehensively deepened reform and opening up, intensified macro-policy control, focused on expanding domestic demand, boosting confidence, preventing risks, and continuously promoted the continuous improvement of economic operation, endogenous power and social expectations.

  Grasp the time and situation — —

  "We must implement the new development concept completely, accurately and comprehensively"

  The electric welding robot is radiant with arc light, and the mechanical working arm can expand and contract freely. On July 3, China’s 20 millionth new energy vehicle drove off the Guangzhou Guangzhou Guangzhou Automobile Ai ‘an production line.

  From the first car to the 10 millionth car, 27 years; From the 10 millionth vehicle to the breakthrough of 20 million vehicles, 17 months. The leaping figures indicate the speed and strength of "China Zhizao".

  "Take the road of self-reliance and realize self-reliance and self-reliance in science and technology." In April, General Secretary of the Supreme Leader came to Guangzhou Automobile Aian New Energy Automobile Co., Ltd. and walked into the enterprise exhibition hall, assembly workshop and battery production workshop to learn about the progress of enterprises in breaking through key core technologies and promoting high-end, intelligent and green manufacturing.

  Developing new energy vehicles is the only way for China to move from a big automobile country to a strong automobile country. As early as 2014, the General Secretary of the Supreme Leader made a judgment during an inspection.

  "Three Electricity" technology continues to innovate, low-carbon environmental protection and green travel, and exports climb to the world … … Today, China has become the largest producer, consumer and exporter of new energy vehicles in the world. With the new development concept of innovation, coordination, green, openness and sharing, the new energy automobile industry has become a vivid window to observe the high-quality development of China.

  "High-quality development is a development that can well meet the people’s growing needs for a better life, a development that embodies the new development concept, a development in which innovation becomes the first driving force, coordination becomes an endogenous feature, green becomes a universal form, openness becomes the only way, and sharing becomes the fundamental purpose."

  This is a scientific judgment of time and potential. From "have" to "good", the development environment and conditions are changing, and the development concept is also advancing with the times and changing with the situation. "The five development concepts of innovation, coordination, green, openness and sharing are formed on the basis of deeply summarizing the development experiences and lessons at home and abroad, and also on the basis of deeply analyzing the development trend at home and abroad." "We must implement the new development concept completely, accurately and comprehensively."

  The new development concept is the strategic guidance and important follow-up to promote high-quality development in the new era. On the new journey of building a socialist modern country in an all-round way, the concept is clearer and the path is clearer.

  At the two sessions of the National People’s Congress this year, the General Secretary of the Supreme Leader stressed during the deliberation of the Jiangsu delegation that "high-quality development is the primary task of building a socialist modern country in an all-round way. We must implement the new development concept completely, accurately and comprehensively, and always grasp, measure and promote development with the internal unity of innovation, coordination, green, openness and sharing "; When visiting the members of the Democratic National Construction Association of Industry and Commerce who attended the CPPCC meeting, he stressed that "it is necessary to guide private enterprises and private entrepreneurs to correctly understand the principles and policies of the CPC Central Committee, enhance their confidence, travel lightly and boldly, and realize the healthy and high-quality development of the private economy."

  Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, all localities and departments have thoroughly studied and implemented Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, fully grasped, accurately understood and fully implemented the new development concept, and promoted quality change, efficiency change and power change.

  Advocate innovation and stimulate the change of motivation.

  In the Purple Mountain Laboratory in Nanjing, Jiangsu Province, the 6G pulse is exciting and the future scene is desirable.

  On July 6th, General Secretary of the Supreme Leader came to Zijinshan Laboratory and walked into the exhibition hall and the 6G comprehensive laboratory to learn more about tackling key scientific and technological tasks, stressing that "with the rapid development of information technology, subversive technologies may appear at any time, we should take a realistic and solid innovation path and make contributions to achieving high-level scientific and technological self-reliance".

  Innovating "gene" and deeply planting it in Zijinshan laboratory. Completed the world’s first 6G photon terahertz 100Gbps real-time wireless transmission communication experiment, and released the world’s first large-scale network operating system. In recent years, a number of breakthrough achievements have emerged. Live up to expectations and continue to tackle key problems, and the research team will move towards the maturity and practicality of key technologies.

  The weak innovation ability is the Achilles heel of development. General Secretary of the Supreme Leader pointed out that "whoever takes the lead in innovation will have the initiative to lead development" and "grasping innovation means grasping development, and seeking innovation means seeking the future".

  Deepen the reform of the scientific and technological system, strengthen the dominant position of enterprises in scientific and technological innovation, and promote the development of strategic emerging industries. In the first half of the year, the output of aerospace aluminum materials, industrial control computers and systems increased by 23.3% and 34.1% respectively, and the output of new energy products such as new energy vehicles, solar cells and charging piles increased by 35%, 54.5% and 53.1% respectively. The "first driving force" of innovation is even stronger.

  Pay attention to coordination and enhance endogenous motivation.

  In May, the General Secretary of the Supreme Leader presided over a symposium to further promote the coordinated development of Beijing-Tianjin-Hebei, stressing that "it is necessary to firmly grasp the function of resolving Beijing’s non-capital ‘ Bull’s nose ’ " "We should strengthen collaborative innovation and industrial cooperation" and "further promote intra-regional cooperation". In three forums in ten years, the general secretary directed the pulse for the coordinated development of Beijing-Tianjin-Hebei.

  Xiong’ an is connected to the national high-speed rail network; The list of eco-environmental measures in Beijing, Tianjin and Hebei in 2023 was announced; In May, the three places signed the "Beijing-Tianjin-Hebei Key Industrial Chain Coordination Mechanism Plan", joined strong chains to make up the chain, and opened up "card points" and "blocking points"; In the first half of the year, Hebei undertook the transfer of Beijing and Tianjin to 526 industrial activity units, and xiong’an new area’s investment in fixed assets increased by 17.8% year-on-year & hellip; … The Beijing-Tianjin-Hebei on the track runs faster and faster, and the Beijing-Tianjin-Hebei under the blue sky screens the "friend circle", and the Beijing-Tianjin-Hebei on the industrial transfer chain is prosperous.

  China is in the stage of moving from a middle-income country to a high-income country. International experience shows that this stage is a period of concentrated outbreaks of various contradictions, and it is inevitable that the development is uncoordinated and there are many shortcomings. "To coordinate development, we must find out the shortcomings, make more efforts to fill the shortcomings, tap the development potential and enhance the development potential by filling the shortcomings."

  Make up for shortcomings, promote integration. Since the beginning of this year, xiong’an new area has entered the stage of paying equal attention to large-scale construction and undertaking the function relief of Beijing’s non-capital. The rectification of outstanding ecological problems in the Yangtze River Economic Belt has been steadily promoted, the construction of Hengqin, Qianhai and Nansha cooperation zones has been accelerated, and the pace of integration of science and technology and industry in the Yangtze River Delta has been accelerated. The "endogenous characteristic" of coordination is more prominent.

  Advocate green and polish the background of development.

  Forest and sand compete, green and yellow interweave, Hetao plain, and the Yellow River meanders. In June, General Secretary of the Supreme Leader visited Inner Mongolia. In the work report meeting of the Party Committee and government of Inner Mongolia Autonomous Region, high-quality development, ecological priority and green development are still "primary" and "guiding" in the work emphasized by the general secretary.

  From July 17th to 18th, the National Conference on Ecological Environment Protection was held. The Supreme Leader General Secretary delivered an important speech, comprehensively summarized the great achievements that attracted worldwide attention in China’s ecological civilization construction, deeply analyzed the current situation faced by ecological civilization construction, profoundly expounded the major relations that need to be handled in the new journey to promote ecological civilization construction, and systematically deployed strategic tasks and major measures to comprehensively promote the construction of beautiful China, providing direction guidance and fundamental follow-up for further strengthening ecological environment protection and promoting ecological civilization construction.

  "We must explore new ways of high-quality development oriented to ecological priority and green development." Since the 18th National Congress of the Communist Party of China, the construction of ecological civilization has undergone historic, turning and overall changes from theory to practice.

  "Support high-quality development with high-quality ecological environment and accelerate the modernization of harmonious coexistence between man and nature." The next five years will be an important period for the construction of beautiful China.

  Carbon reduction, pollution reduction, greening and growth have been promoted in coordination. In the first half of the year, the proportion of sections with excellent water quality in the national surface water assessment increased by 2.1 percentage points year-on-year, the energy consumption per unit GDP decreased by 0.4% year-on-year, and the environmental quality continued to improve. The "universal form" of green is more distinct.

  Thick planting is open, which helps internal and external linkage.

  Xi ‘an, Shaanxi, the eastern starting point of the ancient Silk Road. "China — At the Central Asia Summit, General Secretary of the Supreme Leader pointed out, "We should continue to build ‘ Belt and Road ’ Cooperation is at the forefront "and" fully release the potential of traditional cooperation such as economy, trade, production capacity, energy and transportation ".

  Today’s "Silk Road", roads cross mountains, pipelines shuttle through the desert, and trains in Central Europe fly. "Belt and Road", the scenery is just right.

  Opening-up has become a necessity for the high-quality development of China’s economy, and Chinese-style modernization is a modernization that takes the road of peaceful development. "We must unswervingly develop an open world economy, share opportunities and interests in openness, and achieve mutual benefit and win-win."

  The "Invest in China Year" series of activities was launched, and the Consumer Expo and Canton Fair were successfully held one after another, making the circle of friends wider and the development world wider. Up to now, China-Europe trains have reached 216 cities in 25 countries in Europe; In the first half of the year, the total export of "new three products" such as electric manned vehicles, lithium-ion batteries and solar cells increased by 61.6%. Opening up this "only way" is more accessible.

  Promote sharing and accelerate the change of happiness.

  Maoming, Guangdong, a litchi, tastes the initial heart.

  In April, in Baiqiao Village, Genzi Town, Gaozhou City, the "hometown of litchi", General Secretary of the Supreme Leader pointed out: "Developing characteristic industries is an important way to realize rural revitalization, and efforts should be made to ‘ Local products ’ The article promotes the comprehensive revitalization of the countryside with industrial revitalization. " "the Communist Party of China (CPC) has no self-interest. Being in power means serving the people and making the people happy."

  "I hope that the life of the villagers will be more prosperous and as prosperous as litchi!" Baiqiao Village is the first village visited by the General Secretary in China this year. Simple words, deep feelings and heavy righteousness.

  Chinese-style modernization is the modernization of common prosperity for all people. "Only by adhering to the people-centered development thought, insisting that development is for the people, development depends on the people, and development results are shared by the people, can we have a correct concept of development and modernization."

  The affairs of thousands of families are placed on the desk and hung in my heart. At present, 429 cities have completed the preparation of the overall solution of "one old and one small" to achieve full coverage at the prefecture level; This year, 156.7 billion yuan was allocated to help the needy; In the first half of the year, about 65% of the monitored objects eliminated the risk of returning to poverty. The "fundamental purpose" of sharing is more clear.

  The heavy answer sheet has attracted international attention. In June, the 14th Summer Davos Forum was held in Tianjin. Schwab, President of the World Economic Forum, said: "The whole world has benefited from the development of China."

  Carrying out the new development concept is the only way for China to develop and grow in the new era. We will carry out the new development concept in the whole process of economic and social development and in all fields, and strive for innovation through change, progress through innovation, and breakthrough through progress. On the new journey, China will stride forward towards high-quality development.

  Coordinating quality and quantity — —

  "We must better coordinate the effective improvement of quality and the reasonable increase of quantity"

  Two metaphors about "head" are meaningful.

  First, in July this year, the General Secretary of the Supreme Leader was quite emotional after his inspection in Jiangsu: "In the past, people thought that we were less than one meter and two, so we didn’t have to buy tickets; Now that we have developed into a 1.89-meter-tall man in Northeast China, we must take the road of self-reliance and self-improvement, and only when the rice bowl is in our own hands can we have ‘ Grain ’ Don’t panic in your heart. Strategic significance, so I spare no effort to promote the strong chain to supplement the chain and extend the chain everywhere. "

  First, in January 2016, the General Secretary of the Supreme Leader pointed out at the seminar on studying and implementing the spirit of the Fifth Plenary Session of the 18 th CPC Central Committee at the provincial and ministerial level: "Economic development is facing a speed shift node, just like a person, from 10 to 18 years old, he is very long, and the speed of being long slows down after 18 years old."

  At that time, with the increasing economic aggregate, China encountered a series of new situations and problems in its development, which was in the "three-phase superposition" of the growth rate shift period, the structural adjustment pain period and the early stimulus policy digestion period.

  At present, unilateralism, protectionism and anti-globalization are spreading, and China’s development has entered a period in which strategic opportunities and risk challenges coexist and uncertainties and unpredictable factors increase.

  How can you be stronger when you are longer? Two metaphors, one pointing to, "One of the most important aspects of our party’s leadership in governing the country and politics is to answer the important question of what kind of development to achieve and how to achieve it."

  The two overall situations are intertwined, and new situations and new problems follow. At the helm, the General Secretary of the Supreme Leader deeply understands that "the effective improvement of quality and the reasonable growth of quantity must be better coordinated".

  From quantitative change to qualitative change is an objective economic law.

  This is a pass that must be crossed. Looking at the world, since the 1960s, only a dozen of the more than 100 middle-income economies in the world have become high-income economies. Those countries and regions that have achieved success have all realized the economic development from quantitative expansion to qualitative improvement after experiencing the stage of rapid growth. "Economic development is a spiral rising process, and the rising is not linear. When the quantity accumulates to a certain stage, it must turn to qualitative improvement".

  This is a transformation that must be faced directly. Looking at itself, the problem of "is there" in most fields has been basically solved, and the problem of "good" is more prominent. When Socialism with Chinese characteristics entered a new era, major changes have taken place in the main social contradictions in China, and the problem of insufficient development imbalance has become more prominent. The contradictions and problems in development are mainly reflected in the quality of development. "We must promote high-quality development to adapt to the new changes in science and technology and the new needs of the people, form a high-quality, efficient and diversified supply system, and provide more high-quality products and services. In this way, supply and demand can be balanced at a new level, and China’s economy can continue to develop healthily. "

  Overall planning of quality and quantity, a necessary question for development, and a crucial question for high-quality development.

  The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on April 28th put forward that "the combination of giving full play to the effectiveness of policies and stimulating the vitality of business entities will form a powerful driving force to promote high-quality development" and "promoting the effective improvement of quality and reasonable growth of the economy".

  The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on July 24th proposed that we should make good use of policy space, find the right direction of development, and solidly promote high-quality economic development.

  Outline of the Strategic Plan for Expanding Domestic Demand (2022— In 2035), the Implementation Plan for the Strategy of Expanding Domestic Demand in the 14th Five-Year Plan was accelerated, and the Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Development and Growth of Private Economy was officially issued, which has a strong driving force and full of vitality to promote high-quality development.

  In the first year, all localities and departments implemented the decision-making arrangements of the CPC Central Committee, insisted on winning by quality, and constantly shaped new development advantages.

  "We keep in mind the entrustment and continue to forge ahead ‘ No man’s land ’ , win the key core technology battle. " Bu Aimin, president of China Electric Power Industry Basic Research Institute, said that the innovative research and development of a series of products provided solid support for the development of manned space flight, lunar Mars exploration, Beidou networking and other equipment and digital economy industries.

  In May, General Secretary of the Supreme Leader who visited Hebei came to China Institute of Electric Power Industry Foundation in Shijiazhuang, stressing that "to promote modernization, we must rely on powerful countries in science and technology and industry. A strong country in science and technology cannot be separated from a scientific and technological elite and a scientific and technological phalanx. "

  Effective improvement of quality is the proper meaning of high-quality development. All regions and departments rely on scientific and technological innovation to improve the quality of supply, adhere to the priority of efficiency, constantly open up new areas of development, and expand new development momentum.

  The effective improvement of quality makes the momentum of "progress" more sufficient.

  The development momentum is surging. In the first half of the year, investment in high-tech industries increased by 12.5% year-on-year. Investment in professional technical services and scientific and technological achievements transformation services increased by 51.6% and 46.3% respectively; Investment in manufacturing industry increased by 6% year-on-year, of which investment in equipment manufacturing industry increased by 14.4%, which played an obvious supporting role in manufacturing investment growth.

  The economic structure has improved. In the first half of the year, economic growth was mainly driven by industry last year, and it was promoted by service industry and industry together; The contribution rate of service industry growth to economic growth has exceeded 60%, which has greatly increased.

  Market vitality is released. By the end of May, there were 50,927,600 registered private enterprises in China, which was 3.7 times higher than the 10,857,000 registered private enterprises at the end of 2012. There were more than 25 million private enterprises with new technologies, new industries, new formats and new models.

  Maintain a reasonable growth in quantity and lay a solid foundation for achieving high-quality development.

  "The economy should continue to develop, and there should be no ups and downs." General Secretary of the Supreme Leader pointed out.

  Dialectically understanding and scientifically coordinating the relationship between quality and quantity of economic development is an important experience of our party in leading economic work. For an economy as big as China, it is helpful to ensure the smooth economic cycle and maintain the overall social stability to persist in striving for progress while maintaining a reasonable increase in quantity.

  The reasonable growth of quantity makes the foundation of "stability" stronger.

  On May 5th, General Secretary of the Supreme Leader presided over the first meeting of the 20th Central Financial and Economic Committee, which emphasized "understanding, adapting and leading the new normal of population development" and "supporting Chinese modernization with high-quality population development".

  On July 20th, General Secretary of the Supreme Leader presided over the second meeting of the Central Financial and Economic Committee, emphasizing "effectively strengthening the protection of cultivated land, making every effort to improve the quality of cultivated land, fully tapping the comprehensive utilization potential of saline-alkali land, steadily expanding the agricultural production space and improving the comprehensive agricultural production capacity".

  Go all out to fix the chassis. This year’s summer grain output reached 146.13 million tons, and another bumper harvest; In the first half of the year, the total primary energy production increased by 2.7% year-on-year, and we stabilized the two "rice bowls" of grain and energy.

  Do everything possible to stabilize employment. Beijing expands job supply to promote the employment of college graduates; Shaanxi has introduced six new measures, such as raising employment subsidy standards and fully discounting business guarantee loans; In the first half of the year, the stable employment policy of the human and social departments released dividends exceeding 150 billion yuan.

  Take more measures and draw the bottom line. We implemented the youth employment and entrepreneurship promotion plan focusing on 10 actions such as improving the quality of employment internships, and issued the Opinions on Promoting the Construction of the Basic Old-age Service System, expanding the variety of centralized procurement of pharmaceutical consumables, and the people’s sense of acquisition, happiness and security continued to increase.

  If the quality and quantity of economic development are organically unified, and a vivid situation and a strong synergy are formed in which the whole country is competing to promote high-quality development, it will certainly continue to stimulate the endogenous motivation of economic development.

  Insight into danger and opportunity — —

  "Accelerate the construction of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other"

  Changes in the world, times and history are unfolding in an unprecedented way.

  Accurately recognizing change, responding scientifically and actively seeking change, contemporary the Communist Party of China (CPC) people calmly respond.

  Silicon wafer assembly, photovoltaic concentration, green electricity to ten thousand households. Manufacturing and new energy are closely linked. In the Central Industrial Park in Hohhot, Inner Mongolia, we are aiming at the localization of semiconductor monocrystalline silicon and tackling key problems.

  Small silicon chips are connected with major strategies. On June 7th, General Secretary of the Supreme Leader visited the Central Industrial Park. After some exhortations, I earnestly said: "To build a new development pattern, we must first do a good job in the domestic macro-cycle, which is the fundamental solution." "We open our doors and anyone who comes to cooperate with us is welcome."

  Accelerating the construction of a new development pattern is a strategic decision based on achieving the goal of the second century, overall development and security, and a strategic deployment to grasp the initiative of future development. In April, 2020, at the seventh meeting of the Central Financial and Economic Committee, General Secretary of the Supreme Leader proposed for the first time to build a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other.

  Report to the 20th CPC National Congress, the Communist Party of China, put forward that "we should speed up the construction of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other".

  The key choice of the overall development of the relationship comes from the profound insight into the crisis and opportunity. From the domestic cycle before the reform and opening up to joining the international cycle, the "world factory" development model helps to rapidly enhance economic strength. In recent years, economic globalization has met with counter-current, the game between big countries has become increasingly fierce, and the environmental conditions of big entry and big exit have changed. "Only by unblocking the domestic circulation and striving to cultivate a body that is invulnerable to all poisons and indestructible to the king kong can we let the international situation change and always survive and develop with vigor, and no one can knock us down and jam us."

  The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on July 24th pointed out that the current economic operation is facing new difficulties and challenges, mainly due to insufficient domestic demand, difficulties in some enterprises’ operation, many hidden risks in key areas and complicated and severe external environment. After the smooth transition of epidemic prevention and control, economic recovery is a process of wave development and tortuous progress.

  Strive to cultivate opportunities in the crisis and open a new game in the changing situation. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, all localities and departments have better coordinated the two overall domestic and international situations, expanded domestic demand, increased advantages, supplemented shortcomings, and smoothed the cycle, presenting a new atmosphere and showing new achievements in service and integration into the new development pattern.

  The key to building a new development pattern lies in the unimpeded economic cycle.

  "Two guarantees" are very important. Based on oneself, smooth circulation.

  All terrain crane vigorously pulls mountains and rivers. The general secretary is very concerned about this major technical equipment.

  In December 2017, General Secretary of the Supreme Leader came to Xugong Group during his inspection in Jiangsu, and boarded the cab of XCA220 all-terrain wheeled crane with great interest.

  During the National People’s Congress this year, the representative of Shan Zenghai from Xugong Group brought good news: "In 2017, the key indicators of the 220-ton all terrain crane you took when you visited Xugong have reached the top in the world, and the localization rate has increased from 71% to 100%."

  "I often say that two things will be guaranteed. One is that China, a grain rice bowl, must be firmly secured, and another manufacturing industry must be firmly secured. A big country with a population of more than 1.4 billion must solve these two problems on its own, and cannot ‘ Eat all over the sky with one stroke ’ No international market can protect us. " The General Secretary of the Supreme Leader expressed his feelings.

  Upstream, the whole body has more than 10,000 kinds and more than 100,000 parts; Downstream, the construction field covers municipal, chemical, wind power and other scenes. All terrain crane, grasp the industrial chain, smooth the upstream and downstream.

  "The new development pattern is based on the modern industrial system, and the smooth economic cycle requires orderly links and efficient smoothness of all industries."

  In the past 10 years in the new era, the scale of manufacturing industry has ranked first in the world for 13 consecutive years, and the output of more than 220 kinds of industrial products has ranked first in the world. The endogenous power and reliability of domestic large-scale circulation have been continuously enhanced.

  Short-board industries complement the chain, advantageous industries extend the chain, traditional industries upgrade the chain and emerging industries build the chain. In the first half of this year, the added value of 26 of the 41 major industrial sectors maintained a year-on-year growth, and China continued to move towards a modern industrial system that is self-controllable, safe, reliable and competitive.

  The most essential feature of building a new development pattern is to achieve a high level of self-reliance and self-improvement.

  Walking nonstop, I am worried about "innovation" along the way.

  In May 2020, in Shanxi Taigang Stainless Steel Precision Strip Co., Ltd., General Secretary of the Supreme Leader encouraged enterprises to "make persistent efforts in scientific and technological innovation and bravely climb the peak". Grateful to forge ahead, the "hand-torn steel" was reduced from 0.02 mm to 0.015 mm, and the "soft fingers" was upgraded.

  In June 2022, in Donghu New Technology Development Zone, Wuhan, Hubei Province, General Secretary of the Supreme Leader emphasized "Breakthrough ‘ Get stuck in the neck ’ Key core technologies are urgent. " Work hard, a beam of laser turns into "the fastest knife, the most accurate ruler and the brightest light" here.

  Talk about hope and point out the path. "Self-reliance in science and technology is the fundamental support to promote the overall development, and it is the key to ensure the smooth domestic circulation and shape China’s new advantages in the international circulation." "To promote the construction of a new development pattern and achieve high-quality development, it is urgent for us to strengthen basic research and solve key technical problems from the source and the bottom."

  In the past 10 years in the new era, from the vast fields to the sea of stars, the innovative notes of high-quality development marches are passionate and loud. The longest sea-crossing bridge, the largest 5G network and the longest quantum communication … … The total number of R&D personnel ranks first in the world, and the effective number of invention patents ranks first in the world. China has entered the ranks of innovative countries with its head held high.

  "Grasping innovation will seize the ‘ that affects the overall economic and social development; Niubi ’ 。” Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China has unswervingly taken the road of independent innovation with China characteristics, vigorously built an innovative country and a powerful country in science and technology, and promoted historic, holistic and structural changes in science and technology.

  To accelerate the construction of a new development pattern, we must firmly grasp the strategic basis of expanding domestic demand.

  General Secretary of the Supreme Leader stressed: "The formation of a strong domestic market is an important support for building a new development pattern and is also the economic advantage of a big country."

  The pedestrian street is crowded with people, and it is hard to get a ticket for the scenic spot. During the May Day holiday, the number of domestic tourists increased by 70.83% year-on-year; During the Dragon Boat Festival holiday, domestic tourism revenue reached 37.31 billion yuan, a year-on-year increase of 44.5%. In the first year, mobile China was full of vitality.

  Super-large-scale market advantage, super-large population size and super-large economic volume contain high-quality development momentum.

  Consumption is picking up. "Combination boxing" has been played one after another, and the consumption season is brilliant, exerting new consumption, new scenes and new kinetic energy to promote energy consumption, dare to consume and be willing to consume. In the first half of the year, the total retail sales of social consumer goods increased by 8.2% year-on-year, maintaining rapid growth; The contribution rate of final consumption expenditure to economic growth reached 77.2%, significantly higher than last year.

  Invest in strength. The construction period is reversed, and the horsepower is fully open. The project of diverting water from Han to Wei benefited Qinchuan. The world’s first 16 MW offshore wind turbine is connected to the grid to generate electricity, and gurgling green electricity is generated at sea. We will accelerate the implementation of 102 major projects in the Tenth Five-Year Plan, promote private capital to participate in the construction of major national projects, and increase investment in infrastructure and manufacturing by 7.2% and 6% respectively, giving full play to the key role of effective investment.

  To speed up the construction of a new development pattern, we must coordinate the internal and external. “‘ Double cycle ’ We don’t want to close our doors, but when others don’t open the door for us, we can live and live better ourselves. " "Economic globalization is the avenue, and cooperation and win-win is the best."

  The second anniversary of the global development initiative, the tenth anniversary of the initiative to jointly build the Belt and Road, and the tenth anniversary of the concept of building a community of human destiny … … Standing at a new historical starting point, China will only open wider and wider. All localities and departments persist in comprehensively deepening reforms, expanding high-level opening to the outside world, continuously enhancing the momentum and vitality of the domestic and international cycle, and adding new kinetic energy to promote high-quality economic development.

  Unify knowledge and action — —

  "Continuously improve the ability to promote high-quality development, serve the masses, and prevent and resolve risks"

  Unswervingly promote high-quality development and promote Chinese modernization. What do you think and do in the first year?

  After four investigations and four "party classes", the theme education went deep and practical.

  In April, in Guangdong, the Supreme Leader’s General Secretary emphasized that "learning should be used to build a soul" and "it is necessary to deepen, internalize and transform the study and implementation of Socialism with Chinese characteristics Thought in the new era".

  In May, in Shaanxi, the General Secretary of the Supreme Leader explained that "learning to increase wisdom" and "learning the skills of housekeeping, rejuvenating the party and strengthening the country".

  In June, in Inner Mongolia, the General Secretary of the Supreme Leader called for "learning to correct the wind" and "adhering to the combination of goal orientation and problem orientation, and integrating learning, investigation and reform".

  In July, in Jiangsu, the General Secretary of the Supreme Leader called for "learning to promote dry work", "enhancing the motivation of dry work, forming a joint force of dry work, and achieving tangible results in promoting dry work with learning".

  The knower begins to walk, and the walker knows what to do. The General Secretary of the Supreme Leader profoundly pointed out that it is necessary to educate and guide party member and cadres to learn their thoughts and actions, establish a correct view of power, achievements and career, enhance their sense of responsibility and mission, constantly improve their ability to promote high-quality development, serve the masses, prevent and resolve risks, strengthen the cultivation of struggle spirit and struggle skills, and boost their spirit of forging ahead and acting as promising people.

  Practicality is a prominent feature of Marxism, and the purpose of learning is to use it. Take learning as the traction, seek first, and do it in practice.

  Based on the current situation, the endogenous motivation is not strong and the demand is still insufficient. There are still many difficulties and challenges to be overcome to promote high-quality development. Face up to difficulties and be brave.

  Taking a long-term view and promoting Chinese modernization is an unprecedented pioneering cause. Glorious expedition, work hard to prosper the country.

  New journey, new departure, new charge. In the first year, we thoroughly studied and implemented the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, worked hard, and hundreds of millions of people gathered the surging force of high-quality development.

  Looking at the overall situation from the beginning, with a more perfect system guarantee, we will go forward bravely.

  On May 28th, through the grand Watergate Ceremony, C919 completed its commercial maiden voyage.

  Twenty-two provinces and more than 200 enterprises have worked together to tackle key problems, overcome 163 key technologies and form 1935 patents. How many people have worked hard day and night, and several generations of aviation people have worked hard.

  General Secretary of the Supreme Leader praised in his New Year message in 2023: "The third aircraft carrier ‘ Fujian ’ Launched, the first C919 aircraft was officially delivered, and Baihetan Hydropower Station was put into full operation … … All this is condensed with the hard work and sweat of countless people. A little spark, gathered into a torch, this is the power of China! "

  Up to now, the Three Gorges Power Station has sent more than 1.6 trillion kWh of green electricity in 20 years, and the new generation of EMU test trains run at a maximum speed of 453 kilometers per hour in a single row and 891 kilometers per hour in two directions & HELIP; … Since the beginning of this year, new report cards have been handed over by national heavy weapons and century projects, all of which prove that "our greatest advantage is that China’s socialist system can concentrate on doing great things." This is an important magic weapon for our career. "

  Chinese’s "big plane dream" has been flying for more than half a century, which is closely related to the development of Socialism with Chinese characteristics and the great changes in the new era in the past 10 years.

  Stabilize the economy, promote development, fight poverty, build a well-off society, control the epidemic situation, resist major disasters, cope with the situation and resolve the crisis. In the past 10 years in the new era, the CPC Central Committee with the Supreme Leader as the core has placed system construction in a more prominent position, adhered to and improved the party’s leadership system, adhered to and improved the basic socialist economic system, adhered to and improved the system of prospering and developing advanced socialist culture, and adhered to and improved the social governance system of co-construction, co-governance and sharing … … Socialism with Chinese characteristics’s system is more mature and stereotyped, and the modernization level of national governance system and governance capacity has been significantly improved.

  China today has backbone. Upholding the Party’s overall leadership is the only way to uphold and develop Socialism with Chinese characteristics, and Socialism with Chinese characteristics is the only way to realize the great rejuvenation of the Chinese nation.

  On the new journey, we will be able to overcome all the risk challenges and push Socialism with Chinese characteristics forward in the new era by thinking in one place and making efforts in one place to better transform China’s institutional advantages into the effectiveness of national governance.

  Looking at the overall situation from the beginning, we have a more solid material foundation, and we are struggling to run.

  In the Pearl River Delta, 95% of the parts in a mobile phone can be quickly assembled in the one-hour commute circle in Dongguan; A finished drone can be manufactured without leaving Nanshan District, Shenzhen.

  In the Yangtze River Delta, on average, five new energy vehicles rolled off the assembly line in one minute, and 70,000 pieces of express delivery were unblocked, accounting for less than 4% of the country’s land area, creating nearly a quarter of China’s total economic output and more than a third of its total import and export volume.

  "China has strong economic resilience, great potential and full vitality, and its long-term positive fundamentals remain unchanged. As long as we are confident and strive for progress steadily, we will certainly achieve our set goals. "

  Today’s China has confidence. We won a major decisive victory in epidemic prevention and control, and remained the second largest economy, the largest industrial country and the largest trader of goods in the world. The country’s economic strength, scientific and technological strength and comprehensive national strength have leapt to a new level and embarked on a higher quality, more efficient, fairer, more sustainable and safer development path.

  On the new journey, by changing the mode, adjusting the structure, increasing the kinetic energy, making good use of the deep and broad advantages of big countries’ economies and building a strong and resilient national economic circulation system, we will certainly be able to achieve greater breakthroughs and take a higher step.

  Looking at the overall situation from the beginning, we have more active spiritual strength and we are full of confidence.

  Vast fields, season after season. "The facilities are upgrading, the scale is expanding, and the average income per mu exceeds 20,000 yuan. The way is right, and the more dry it is, the more it will be." Ye Minglan, head of the Four Seasons Spring Agricultural Park in Xianfeng Village, Dantu District, Zhenjiang City, Jiangsu Province, said. The villagers in Pioneer Village can’t forget that in December 2014, in Pioneer Village Agricultural Park, the General Secretary of the Supreme Leader told them that "modern and efficient agriculture is a good way for farmers to get rich".

  The blades fly and generate electricity with all their strength. At 12: 01 on June 25, 100 billion kWh! "After three years of production, the transmission of green electricity to Guangdong-Hong Kong-Macao Greater Bay Area has exceeded 100 billion kWh. Next, we will manage it carefully and operate it lean, and take good care of ‘ A great country is a heavy weapon ’ 。” Wang Jintao, director of Wudongde Power Plant of China Three Gorges Group, expressed emotion. All the staff of the power plant will never forget that in June 2020, General Secretary of the Supreme Leader made an important instruction to "strive to make wudongde hydropower station into a high-quality project".

  China today is ambitious. "If everyone does one thing and does a good job, the cause of the party and the country can move forward."

  "It is a matter of one or two generations to achieve the goal of the second century. We are at the right time, live up to it, and make contributions to our generation."

  Firmly grasp the top priority of development, firmly grasp the top priority of high-quality development, firmly establish the concept of political achievements for the benefit of the people, get up the spirit of entrepreneurship, and form a good situation of paying close attention to implementation. On the new journey, we will promote high-quality development with new weather and new actions and achieve new results.

Alibaba: Growth benefits from the opportunities of the times and the confidence of China market in future development.

On November 9, 2022 world internet conference opened in Wuzhen, Zhejiang.

At the plenary meeting after the opening ceremony, Zhang Yong, Chairman and CEO of Alibaba Group, shared his observation and practice on the integration of digital economy and real economy.

Zhang Yong said,Ali’s growth benefits from the opportunities of the times and the big market in China. Alibaba will always take root in the real economy, make good use of digital technology to help small and medium-sized enterprises, and accelerate the arrival of industrial changes.

Alibaba: Growth benefits from the opportunities of the times and the confidence of China market in future development.

The following are the main contents of Zhang Yong’s speech at the conference:

In the past 20 years, the wave of Internet and digital technology has swept the world. As a pioneer in actively embracing digitalization, the upsurge of building a digital economy has risen in an all-round way in China. By last year, China’s digital economy reached 45.5 trillion yuan, accounting for nearly 40% of GDP, and became one of the important engines to promote China’s economic growth.

We see that,Data has become a new cell of the whole society, digital infrastructure constitutes a new skeleton of society, and digitalization of industry has become a new texture of social operation.Digital economy is increasingly integrated into economy, society and people’s daily lives.

Report to the 20th CPC National Congress put forward that "the focus of economic development should be on the real economy" and mentioned "accelerating the development of digital economy". The real economy is the basic guarantee for a country’s modernization, while the digital economy is the most active and penetrating economic type in the world at present.

Both digital industrialization and industrial digitalization are the products of the integration and development of digital economy and real economy. You have me, and I have you.The integration of the two will surely become a strong driving force for national economic growth and social progress.

Alibaba: Growth benefits from the opportunities of the times and the confidence of China market in future development.

With the continuous development and evolution of digital wave in the past 20 years, and the continuous integration with social economy and life, Alibaba’s development has also experienced three major historical stages: participating in the construction of digital circulation, digital logistics and digital computing. Here, I also share my own summary and thinking from our years of practice.

First of all, looking back at the early days of Internet development, China’s huge population and market provided natural soil for the development of digital economy, which made the commerce and trade service industry take the lead in directly connecting with end customers or consumers by building digital circulation channels, and became the driving force for the rapid growth of digital economy in China in the early days.

Alibaba’s growth benefits from this opportunity and the development potential of the unique China market.By building a digital commerce and trade circulation platform, on the one hand, it connects the vast number of China consumers on the demand side, on the other hand, it connects tens of millions of merchants and diversified service ecology on the supply side.

Today, Taobao Tmall, Box Horse, a new retail representative of Ali, and RT Mart, a large supermarket after digital comprehensive transformation, are using digital distribution channels and digital marketing methods to gain insight and create market demand and better serve consumers’ pursuit of a better life. On the other hand, through the promotion of demand side, it can not only create supply, but also reduce the circulation cost of merchants, improve business efficiency, and promote or even force the reform of supply side.

Second, the change of digitalization to the real economy not only occurs in the field of large circulation, but also is more widely integrated into other fields. The construction of "great circulation" has also spawned a digital "great logistics" system that is closely related to everyone today. The logistics system is related to the national economy and people’s livelihood, which not only runs through all links of production, distribution, circulation and consumption, but also relates to the first, second and third industries, especially in the emergency such as epidemic situation, which highlights its strategic importance.

Logistics is connected, materials are connected, production can be sustained, the market can prosper, and life can be stable. In the past ten years, the annual express parcel volume in China has increased from 5.7 billion to 108.3 billion, ranking first in the world for eight consecutive years, and the annual parcel volume in 2021 will account for more than half of the world. Behind all this, the role of digitalization is crucial.

Alibaba Group’s smart logistics platform rookie was founded nearly ten years ago. In the past ten years, starting with the electronic face sheet, we have first realized the digitalization of express parcels, and are now moving towards the comprehensive digitalization of logistics elements.The low-cost and high-efficiency operation mode brought by digitalization, combined with the unique consumption and labor market pattern of China, has made today’s efficient express delivery network.

This network is also striding towards overseas markets. At present, rookie has more than 240 charter flights for trunk transportation every month in the world, and has cooperated with more than 50 ports around the world to open up an intelligent customs clearance system, and a high-quality global parcel network is taking shape.

Third, the agricultural age depends on water conservancy, the industrial age depends on electricity, and the digital age depends on computing power. With the deepening of trade circulation and the development of logistics, digitalization not only changes sales and marketing, but also extends to all fields of production and operation of enterprises such as R&D and manufacturing, and can also be applied to all aspects of urban and social public governance. The use of data in all walks of life is increasing geometrically, and computing is becoming an indispensable universal ability. The real era of cloud computing is coming.

As early as 2017, the country proposed the construction of industrial Internet, and digital technology began to promote more traditional industries for digital transformation. Through the digital reconstruction of production, design and manufacturing links, the best process is deduced by using big data model, the labor cost is reduced, the productivity and efficiency are improved, and the traditional industries are full of new vitality.

Alibaba is also involved in a series of processes to help digitize traditional industries.For example, Zhoushan Port in Ningbo is known as the "No.1 port in the world", and its throughput ranks first in the world for many years, which is closely related to the concept of "digital strong port".

Based on the technical services provided by Alibaba, such as cloud computing, artificial intelligence and 5G, Zhoushan Meishan Port has developed its own terminal operating system to create a "port brain", including cooperative automatic driving of vehicles and roads in the port area, intelligent cooperative scheduling of yards, high-precision positioning of gantry crane loading and unloading, berth prediction, and so on. According to the data such as the duration of the ship’s stay and the type of goods, the berth can be allocated reasonably, and the storage yard for loading and unloading can be analyzed, even to the exact location. This alone is equivalent to saving a berth with a cost of 1 billion for Zhoushan Meishan Port every two years.

These practices and cases all illustrate that the digital economy can be fully integrated with the real economy, and such integration can also make the digital economy more inclusive.At present, the society is entering a new stage of development, and in pursuit of higher quality development, it is necessary to make the development results more inclusive.

Alibaba Group has been making continuous efforts in the popularization of digital technology, hoping to create more employment opportunities by helping more industries, especially small and medium-sized enterprises, enjoy digital dividends. We believe that this is the best way for a platform-based enterprise like Ali to create social value.

2022 is destined to be a very crucial year in history.Although challenges such as climate change, recurrent epidemics and global inflation are still around, we are full of confidence in the future.This confidence stems from the high consistency between Ali’s own development goals and the country’s long-term development goals, and from the high consensus of the whole society on promoting the development of the real economy with digital technology.

Alibaba will always take root in the real economy, actively participate in the construction of a community of destiny in cyberspace, make good use of digital technology, participate in the process of digitalization of industries in all walks of life, and serve consumers’ continuous pursuit of a better life. Based on full consensus and common belief, let’s be firm in our peers and create a better digital future.

Reporter’s interview: Without health code, can the elderly travel smoothly?

At the end of 2020, the General Office of the State Council issued the "Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology", which made arrangements for further promoting the difficulties encountered by the elderly in using intelligent technology. Among them, "improving the management of’ health code’ and facilitating the passage of the elderly" has attracted much attention.

 

After Beijing entered the normal epidemic prevention and control, citizens need to check their personal health status by scanning "Health Treasure" when entering public places. However, some elderly people feel inconvenient when they enter these places because they don’t have smart phones or can’t use applets.

 

The reporter recently visited some shopping malls, supermarkets and banks and found that humanized services have been added in these places, and some people assisted the elderly to scan the code; Old people who don’t have mobile phones can fill in the information manually, and there is also a service for filling in; Fresh supermarkets around some communities only need a community pass to enter the supermarket after temperature measurement.

 

Shopping mall: enter after there is no smartphone to register information.

 

There are many elderly customers in Changying Hualian Shopping Center in Chaoyang District. Every morning, many elderly people will go to the supermarket in the shopping center as early as possible to snap up special dishes. The reporter saw here that the customer passed the electronic thermometer before entering the door. "Enter in order, measure temperature and scan code," the security personnel reminded customers. When there are many customers, security personnel with temperature measuring gun will come forward to help measure the temperature.

 

"Why can’t I get on this health treasure?" An old man was holding a mobile phone for a long time and didn’t understand it. The staff came forward to help. It turned out that it was useless for a few days. Health Bao needed to log in again and fill in the itinerary code. When you meet an old man without a health treasure, there is a paper registration form on the table. "Just fill in the name, phone number and other information. Old people can’t write, we can help fill it out. "

 

The reporter found that after registering in the shopping center, you need to register again before entering the supermarket in the shopping center. The procedure is the same. There is a health treasure scan code, but there is no manual registration information of health treasure.

 

There are also many elderly customers in Chang ‘an Shopping Mall, which is characterized by community service centers, most of whom are the elderly in the surrounding communities. The reporter saw that there are five doors including supermarkets, all of which are equipped with temperature measuring posts. According to the staff, there are three main ways for the elderly to enter the door. One is to scan the code by themselves; There is no manual registration of health code, and it is inconvenient to write. People on duty at the door can write it on their behalf. If it is an old man with his family, you can check your peers through the health code.

 

In Chaoyang Joy City, all incoming customers need to check their health information by temperature measurement first. For the elderly with family members of the same trade, the shopping mall will verify the health treasures of the family members of the same trade, and they will check the health code of the elderly on their behalf; If the old man is alone and does not carry a smart phone and can provide an ID number, the staff will check the health code of the old man on his behalf; If you can’t remember the ID number, the elderly can also enter the shopping mall after recording the basic information in the register.

 

Supermarket: the community pass can replace the health treasure certificate.

 

During the visit, the reporter found that the customers of supermarkets around many communities are mainly elderly people in the community. Located in Zhenguosi North Street, Fengtai District, Zhiguang Rich Caoqiao Xinyuan Store mainly serves Caoqiao Xinyuan Community. The reporter saw in the store that more than 90% of the customers are elderly people. Some elderly people come to buy food without health treasures, show their community pass, and enter the store for shopping after temperature registration.

 

"It’s basically old customers, many of whom know each other." The staff said that Zhiguang Fushu Fresh Supermarket basically serves the community, and the main customer group is the elderly in the community, who often meet the elderly without health treasures. "The elderly provide a community pass, and we can enter if we pass the temperature measurement after registration; The elderly can also report their ID number or mobile phone number and do manual registration. " For some elderly people who are inconvenient to travel, the store also provides telephone ordering and home delivery services.

 

Taipingqiao Store, the first flight supermarket on the South Road of West Station in Fengtai District, the reporter learned that at present, customers can enter the supermarket without showing health treasures and other information, just by measuring the temperature normally. During the period when the epidemic prevention and control measures were strict, it was necessary to check the health treasure and measure the temperature before entering the supermarket, and the supermarket also had to limit the number of people in the store.

 

Because the supermarket is located near the old residential area, most of the residents nearby are elderly people. During the epidemic prevention and control period, it is necessary to verify the health treasure before entering the supermarket. Many elderly people are "a little puzzled".

 

A staff member of the maiden voyage supermarket Taipingqiao Store said that in the early days of the epidemic, many elderly people around had caused a lot of troubles because they could not use health treasures. At first, supermarket staff would teach the elderly how to register health treasures with less hands, and how to scan the QR code to register and enter the supermarket. "It was very inefficient to teach one by one, but at that time, the epidemic prevention and control was strict, and there was no other good way."

 

For the elderly who don’t have a mobile phone or don’t want to be used, the supermarket has set up a notebook. "Those elderly people who really can’t use the health treasure can choose to register by hand. For those elderly people who can’t write, our staff will write for them."

 

Hospital: Set up a "green channel" for patients without health code.

 

A code scanning area is set up in the outpatient building near the northwest gate of Beijing Electric Power Hospital in Fengtai District. Patients need to scan the code to register first, and show the health code to the security personnel when entering the outpatient building. A security guard said that if they meet elderly people without health treasures, they can help them apply; If you don’t have a mobile phone, you can also fill in a paper registration form after entering the door.

 

A staff member of the hospital said, "We still suggest that the families of the elderly should help them fix the health treasure first. It is really impossible for security personnel to help, and if they are not good, they can fill in the form at home."

 

After the reporter showed his health code and entered the outpatient building, he saw that the hospital had set up a link to fill in the paper COVID-19 screening form, and it was necessary to register personal information such as name, telephone number and ID number, and check whether to go to high-risk areas. A staff member of the hospital said that all patients should fill in the paper screening form, and if there are elderly people who can’t write, the hospital staff can write for them.

 

At the entrance of the East Gate of Beijing Anding Hospital, there is a "green channel for elderly patients without health code". "Scan the code with WeChat or Alipay and show it to the nurse in front; The front that can’t scan the code can be handwritten. Thank you for your cooperation. " The horn outside the clinic building plays this prompt in a loop. Most hospitalized patients are registered by scanning code, and the contents are mainly personal information and epidemiological screening. Many elderly people choose to take the "green channel".

 

A "no health code" green channel has also been set up at the security checkpoint in the outpatient building. A staff member told reporters that this green channel is mainly set for the elderly who have no health code and patients who can’t show their health code due to various situations. "At the green passage, the elderly need to fill in a paper information registration form and an epidemiological screening form. If they meet an elderly person who can’t write, we can help them write," the staff member said.

 

Bank: Special person to help the elderly use smart devices.

 

As a personnel-intensive window unit, the bank’s epidemic prevention and control measures are more stringent. The reporter visited some banks and saw that many banks have special personnel to serve the elderly to scan codes and register information to help the elderly use smart devices inside the bank.

 

The reporter saw in Chaoyang Guanzhuang Sub-branch of Industrial and Commercial Bank of China Beijing Branch that when entering the door, it is required to scan the code for temperature measurement. Some elderly people do not have their mobile phones, so they are required to fill in the information registration manually. They have also prepared magnifying glasses, reading glasses and other equipment for the elderly. "Many of them are elderly people from nearby communities. Just fill in their phone numbers and names," said the bank staff.

 

According to the relevant person in charge of the bank, the elderly customers of this outlet mainly handle business on the pension payday on the 15th of each month, because they are located near the community, and there are many elderly people who usually handle business. "We found that many elderly people have certain difficulties in using smart phones." For some elderly people who can’t use smart phones, the outlets will use Beijing Health Bao’s "Old and Young Health Code Help Query Function", and the bank staff will assist the elderly customers to make inquiries; Older people who can’t remember their ID numbers can also register information manually.

 

In addition, the penetration rate of smart devices in banks is getting higher and higher. Take this bank for example, smart devices include full-function smart phones, intelligent inquiry and payment machines, all-in-one deposit and withdrawal machines, and Internet cafe experience machines. Customers can complete the business of deposit and withdrawal, payment, small remittance, card opening, e-banking opening, investment and wealth management by themselves. Many old people were blinded when they came in to see these devices. To this end, the bank has a special person to help these old people use intelligent self-service devices.

 

On the day of pension payday, the bank will open its doors 30 minutes in advance, and set up a special person to assist the elderly to handle passbook withdrawal business at the intelligent terminal to avoid queuing, which is efficient and convenient, and can effectively alleviate the psychological difficulties of the elderly. "The functions commonly used by the elderly in the past mainly focus on deposit and withdrawal of passbooks and payment of daily life." The bank staff said.

 

Voice: government departments should consciously consider the needs of the elderly.

 

Lou Wei, director of the Resources and Environmental Economics Research Office of the Institute of Ecological Civilization of China Academy of Social Sciences, said that the introduction of the implementation plan reflects the further development of urban management in China in terms of humanization and refinement. "The more developed a society is, the more it takes care of vulnerable groups, the more humanized and refined it will be."

 

Lou Wei pointed out that taking Beijing Anding Hospital as an example, it is a positive attitude to set up a "no health code" green channel for elderly patients in response to national policies. As a very important public place where the elderly may go in and out, it is very important to set up a green channel.

 

"It should be emphasized that these problems should not only be solved by hospitals or other service providers, but also by relevant state departments, especially those in the technical field," Lou Wei said. "Setting up green channels will increase costs, including labor costs. In reality, this cost cannot be borne by all service providers alone."

 

Lou Wei pointed out that government departments and enterprises must consciously think about the elderly. Under the requirements of refined management, in addition to considering technical factors, economic costs and the specific needs of the elderly, they must also think more comprehensively. "For example, some problems have different needs in the north and the south, and different units have different needs. Government departments must think more carefully and comprehensively when serving the elderly or vulnerable groups."

 

"It is also necessary for the elderly who have the ability to adapt and learn actively. Only when all stakeholders move in the opposite direction and work together can we better solve this problem. " Lou Wei said.

 

Beijing News reporter Chen Lin Xu Meihui

Editor Chen Si

The Central Meteorological Observatory continued to issue blue warnings for severe convective weather and heavy rain at 06: 00 on May 5.

CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a blue warning of severe convective weather at 06: 00 on May 5.

It is estimated that there will be 8-10 thunderstorms or hailstorms in parts of western Hubei, western Hunan, northwestern Jiangxi, northeastern Sichuan Basin, western Chongqing, central and eastern Guizhou and northern Guizhou from 08: 00 on May 5 to 08: 00 on May 6. There will be short-term heavy rainfall in parts of southern Jiangsu, Shanghai, western and southern Hubei, Hunan, Jiangxi, northern Zhejiang, northwestern Fujian, northeastern Sichuan Basin, Chongqing, central, eastern and northern Guizhou, with an hourly rainfall of 20-40 mm and a local area of more than 50 mm.

It is estimated that the main influence period of strong convection is from afternoon to night today.

Defense guide:

1. The government and relevant departments shall, in accordance with their duties, prepare for short-term rainstorm prevention, lightning protection and gale prevention, and the meteorological department shall prepare for artificial hail suppression;

2. Outdoor pedestrians and staff should reduce outdoor activities and pay attention to stay away from structures such as scaffolding billboards;

3. Drive poultry and livestock into places with roofs, and close doors and windows to reinforce sheds;

4. The water operations in relevant waters and passing ships shall take active measures such as returning to Hong Kong to avoid or detour navigation, pay attention to covering building materials at the construction site, and properly arrange outdoor items susceptible to heavy rain, wind and hail;

5. Check the drainage system of cities, farmland and fish ponds, and prepare for drainage and defense against disasters such as mountain torrents, landslides and mudslides.

The Central Meteorological Observatory continued to issue a blue rainstorm warning at 06: 00 on May 5.

It is estimated that from 08: 00 on May 5 to 08: 00 on May 6, there will be heavy rains in eastern Sichuan, most of Chongqing, southwestern Hubei, northeastern Guizhou, northwestern and eastern Hunan, central Jiangxi, northwestern Fujian, northwestern Shaanxi and western Shanxi, among which there will be heavy rains (100-120 mm) in western Hunan and central Jiangxi. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 40 mm, and the local area can exceed 50 mm), and there are strong convective weather such as thunderstorms and strong winds.

Defense guide:

1, the government and relevant departments in accordance with their duties to prepare for the storm;

2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

3. Drivers should pay attention to road water and traffic jams to ensure safety;

4, check the city, farmland, fish pond drainage system, ready for drainage.

The 19-year-old boy got involved in online loans and owed 150,000 yuan for half a year.

  "Students may not feel it at first, but after a few times, they will find that they can’t afford the money, and they are afraid to ask for it from home. They can only repay the loan by loan, from a few thousand yuan at the beginning to tens of thousands of yuan, and finally exceed the limit that a family can bear … … Do students know that parents have made great efforts just to earn thousands of dollars, but these efforts have finally become someone else’s wedding clothes … …”

  Recently, Li Xiaokang (a pseudonym), a 19-year-old boy, sent a special letter to the editorial department of Shanxi Evening News. The key word of the letter was "online loan platform".

  Li Xiaokang, a native of Lvliang, originally studied in a university in the provincial capital. However, after only one semester, he finally chose to drop out of school … because he owed 150,000 yuan with interest on the usury campus online loan platform, which made poor families owe a lot of foreign debts for repayment, plus various dunning on the loan platform. …

  The wonderful college life ended like this, which caught him off guard. So, he wrote down his experience and wanted to sound the alarm for more college students and students who are about to enter the university.

  AIn order to earn tuition fees, I started a business and lost money on the online loan platform.

  Li Xiaokang’s home is in Lvliang, and his family makes a living by farming. Seeing his parents’ hard work, Li Xiaokang wanted to earn his own tuition. After entering the university, he tried to start his own business and start a second-hand car business in partnership with his good friend Kun Wang (a pseudonym). But not long after, there was a deficit because of mistakes, and the capital turnover could not be opened. Anxious to make up for the deficit, the two men were embarrassed to ask for money from home. At this time, Kun Wang occasionally found a campus online loan platform, which was actually a link to a website. The other party said that it was a welfare for college students, and only students could use such a convenient way.

  A sum of money can be borrowed in a short time, so the two decided to lend. They borrowed nearly 4,000 yuan through this platform, but because the platform had to deduct related interest and other expenses, they finally got only 2,000 yuan. Although I don’t get much money, the operation is very simple, and the other party will call or send a message to remind me how to operate. "Just open the website link sent by the other party and click it several times ‘ Agree ’ You can complete the operation, and after an hour or two, the money will hit your card. " Li Xiaokang said that when paying back the money, he will call the bank card or Alipay account according to the requirements of the other party.

  I thought they could pay back the money soon after the capital turnover opened, but I didn’t expect the business to improve, and I lost a lot. They lost their ability to repay. After that, they can only repay the loan by loan, and borrow money from other online lending platforms to repay the 4000 yuan. Li Xiaokang said: "Some loan platforms have very high interest rates. For example, if you borrow 1000 yuan, he will only give you 700 yuan and then let you return it to 1000 yuan within a week." In this way, it is equivalent to borrowing 700 yuan within one week, but the interest will reach 300 yuan. Li Xiaokang knows that such a platform has a high interest rate, but compared with banks, this platform can get money very quickly, so he has to bite the bullet and rob Peter to pay Paul. "Some platforms will tell you how much interest to pay back, and some platforms are just like cheating people. You have no idea how high the interest will be. After a day’s delay, I didn’t pay back the money in time, and the next day I had more 280 yuan. "

  Rob Peter to pay Paul is much more, and interest is rolling in. In just half a year, Li Xiaokang and Kun Wang borrowed a total of more than 80,000 yuan, but only 40,000 yuan was actually obtained. Finally, 150,000 yuan with interest was returned, most of which was borrowed by Li Xiaokang.

  BThere is a lot of pressure to pay off debts, and there are many ways to collect money. He chose to drop out of school and work.

  In addition to these debts, the various dunning methods of the platform also caused Li Xiaokang to collapse. "Some platforms will get your address book, call the counselor and send text messages to your friends, classmates and relatives; Others called and said, ‘ We are still collecting money in a civilized way. Don’t wait for those who collect money to come to you. They have various means. ’” Li Xiaokang said.

  Li Xiaokang’s father, Li Shifu, knew that his son was in debt, and it was also because of debt collection. One day in the first month of this year, a debt call was made to Li Shifu’s mobile phone. Due to the poor conditions at home, he can only borrow money everywhere and help his son pay back more than 100 thousand yuan, but he doesn’t know how much is left. Li Shifu said: "I can only borrow money from my relatives to help him pay back some. In short, don’t let him get into debt." Li Shifu was completely unaware of his son’s second-hand car business. He said that his son was outside all the year round, and the father and son didn’t communicate well.

  Li Xiaokang and his father once went to the public security department for consultation. The police told them that there were so many such things that they could only be solved by going to court through legal channels, and they could not help. Li Xiaokang said: "I think since these platforms can exist in the mobile phone software market, they must have their own legitimate reasons. It is too difficult for us to sue. It’ s really embarrassing to let my father follow me. Some phone calls are rude, and I always talk about human life. I spend every day in fear. "

  Because of his son’s high debts, Li Shifu has aged a lot in just half a year, and his bones are not as strong as before.

  Before finishing his freshman year, Li Xiaokang dropped out of school and worked outside to earn money, hoping to pay back the arrears as soon as possible. On July 18, when the reporter contacted Li Xiaokang again, he said that although his father helped him pay back most of the money, he also paid back some money by working for himself in recent months, but the money he owed was still not paid off because of the high interest rate, and now he still owes tens of thousands of yuan.

  Regarding his son’s dropping out of school, Li Shifu said: "One reason is that he doesn’t want to study, and he wants to continue to pay back the money. The burden at home is too heavy; Another reason is that debtors always make threatening phone calls, and I am also afraid that my son is not safe. " Speaking of which, he sighed heavily.

  Li Xiaokang dropped out of school. Because the loan amount is small, Kun Wang’s family helped him repay the loan, and he is still attending school normally. Li Xiaokang especially wants to say to other college students: "As a student, if you know the hard-won truth of money and who really loves you, you won’t hurt your parents." If you communicate directly with your parents, I believe that your parents will definitely forgive you. But if you don’t take the initiative to say it, your future will be destroyed in your own hands. "

  CPoor students can complete their studies with low-interest loans and scholarships.

  Regarding Li Xiaokang’s dropping out of school, Mr. Zhang, a counselor when he was in college, said that Li Xiaokang’s incident made him feel very sorry. As far as he knows, Li Xiaokang worked outside to help his family reduce the burden before entering school, and became a monitor after going to college. "In fact, the school strengthens education for students every year and holds theme class meetings to prevent students from contacting these non-performing loans."

  Li Xiaokang’s classmates also said that Xiaokang was never extravagant, frugal and independent. He went out to work to earn money. As soon as he heard that he was still doing business, his classmates all looked at him with new eyes. "We don’t know about his loan, he is stronger, and what he can handle generally won’t ask others. We all think that he will be a promising person in the future. " A classmate said.

  After Li Xiaokang went to college, he chose to do his own business to make money, and fell into the dilemma of campus online loan. Then, if the family is poor, can students finish college smoothly? The reporter interviewed the teacher of a university in the provincial capital. The teacher said that from the moment the university admission notice was issued, it said: If the family is in difficulty, you can apply for a loan through specific procedures. Students who borrow money only need to pay it back when they graduate from college, and the interest rate is very low. This is a national policy specifically for poor students. In addition, all schools have scholarships, and the distribution area is relatively wide. In addition, some bosses or entrepreneurs will also provide donations. Now, in all public colleges and universities, as long as students follow normal procedures, there is no problem in completing four years of study, even if the family is difficult.

  DCampus online lending platform is still "active" on campus.

  The reporter randomly asked several college students, and they were all familiar with the campus online loan platform. "When I first went to college, the counselor told us, and said that some students used illegal campus loans before, which led to very serious consequences." Xiao Zhang, who is studying at taiyuan normal College, said. Several other college students also said that teachers often warn everyone about the dangers of usury online lending platforms during meetings, and will show short films of students who have dropped out of school because of borrowing money from online lending platforms, telling students who have any difficulties to find a teacher and never touch these online lending platforms.

  However, the usury online lending platform did not quit the campus. During the interview, many college students said that they had seen small advertisements such as "0 interest", "loan with loan" and "only two hours" on school toilets and telephone poles, which were all propaganda made by online lending platforms. They said that some students also act as agents of online lending platforms in order to earn money or pay back the loans they owe. "At the beginning, I was commensurate with my buddies and friends and gave generously. Once I got the money, I changed my face and asked other people to ask for high interest." A student said that these agents get a commission for bringing people in, and after students borrow money, they will also receive a commission in proportion. The more students borrow, the more commission they get. Behind them is a team, including finance department, loan department and audit department, with a clear division of labor.

  Pervasive publicity and the wooing of "brothers" and "buddies" made some people who didn’t want to borrow money at first start to borrow money because of a small amount. According to the reporter’s interview, the amount of these people’s loans at first is not large, generally not more than 10,000 yuan. Some are to buy equipment for games, some are to buy new mobile phones, and some girls want to buy some bags and clothes … … Most students who use the usury online loan platform once will use it many times again. Because of the high interest rate, they are afraid to tell their families that they have to continue to make mistakes until the creditors come to collect debts.

  "The reason why there are online loans and some people are trapped is because some students have problems in their minds. They want to live better, so they use their brains and want to buy high-end items through some simple channels. Students must have a correct outlook on life, values and ideas. " A teacher of Shanxi Industrial and Commercial College said.

  EIt is suggested that college students learn financial knowledge to prevent being cheated.

  Why is the interest of online lending platform so high? We interviewed Mr. Shi, the account manager of a bank in the provincial capital. For example, Mr. Shi said that if you borrow 10,000 yuan from a regular bank for a period of one year, the bank will only calculate the interest once in one year, which is the annual interest rate of 10,000 yuan. Some illegal usury online lending platforms will calculate interest 365 times in one year. On the first day, the interest of 10,000 yuan will be calculated. On the second day, yesterday’s principal and interest will become today’s principal. In this way, the interest rate will be very high in one year.

  Mr. Shi also added: "Some illegal platforms have also drilled loopholes. Regular banks do not need to collect deposits or deduct interest in advance. These platforms take advantage of the lack of financial common sense of college students and only say that it is convenient, fast to use money and low in interest rates. When students use it, there will be fees, deposits and high interest rates waiting for them. In essence, they are using this information asymmetry to make huge profits. " Mr. Shi suggested that college students strengthen their financial knowledge study to prevent being cheated.

  The staff of the Provincial Banking Regulatory Bureau told reporters that they have also strengthened the awareness of preventing financial risks among college students through financial classes, financial lectures, questionnaires and other forms. "We attach great importance to this issue and have done enough financial publicity. Every year, we will go to the campus to explain financial knowledge to students, and we will also broadcast propaganda films that have serious consequences caused by bad campus online lending platforms."

  It is understood that in order to further strengthen the supervision and rectification of the campus online loan platform and control the chaos from the source, six ministries and commissions, including the China Banking Regulatory Commission and the Ministry of Education, issued the Notice on Further Strengthening the Renovation of Campus Online Loan, and all regions have stepped up the rectification of the campus online loan business of online loan information intermediaries. Institutions established without the approval of the banking supervision and management department may not enter the campus to provide credit services for college students; Suspension of online lending institutions to carry out online lending business for college students; Comprehensive policy, colleges and universities should take the risk prevention and comprehensive management of campus online loan platform as a major task to maintain the safety and stability of schools at present, and so on.

  FHow should students protect their rights and interests when borrowing money?

  How should students protect their own interests when borrowing money? The reporter interviewed Cheng Jianguo, a lawyer of Shanxi Fengyong Law Firm. Cheng Jianguo pointed out that, first of all, according to the Provisions of the Supreme People’s Court on Several Issues Concerning the Application of Laws in the Trial of Private Lending Cases, the interest rate agreed by both lenders and borrowers did not exceed 24% per annum, and the court should support the lender’s request for the borrower to pay interest at the agreed interest rate. The interest rate agreed by the borrower and the borrower exceeds the annual interest rate of 36%, and the interest agreement exceeding the part is invalid. The court shall support the borrower’s request to the lender to return the interest that has been paid in excess of 36% per annum. Cheng Jianguo explained: "In other words, the law does not protect the interest that exceeds the annual interest rate of 36%. If the borrower feels that the interest he wants to repay is higher than this interest rate, he can go to court to file a lawsuit to determine how much debt he should repay. The so-called service fee, referral fee, deposit, etc. are all pretexts, but they should also be included in the interest. When the court makes a ruling, it will also consider this part of the factor. As for some platforms, the way of forced debt collection is too intense, and there are cases of infringement of private houses. You can also bring a lawsuit to the court. "

  Cheng Jianguo added: "According to national laws, interest cannot be deducted in advance from loans, and the calculation of interest principal should be based on the principal actually obtained by the borrower. However, because of their lack of legal knowledge, college students may have evidence against them. For example, it is clear that these platforms only give you 700 yuan, but let you type 1000 yuan’s IOUs. In the future, 1000 yuan’s IOUs will be unfavorable to borrowers. Therefore, be vigilant in this regard. "

  Cheng Jianguo believes that college students must be cautious when using the campus online loan platform; Secondly, self-discipline, rational consumption, obedience to the relevant education and regulations of the school, and timely communication with parents when problems arise; College students should start from reality, start from their own majors and do what they can.

Comments on the management of Sanfu Outdoor’s semi-annual board of directors in 2022

() The business review of the Board of Directors in the first half of 2022 is as follows:

  I. Main businesses of the Company during the reporting period

The company’s main business is to develop and sell professional and high-quality outdoor sporting goods, operate X-BIONIC black technology sports luxury brand, organize the group construction of outdoor sports events, design, construct and operate the comprehensive quality education project of "squirrel tribe parent-child outdoor paradise+eagle pole safety education and training+three-husband little warrior +SanfoHood wild luxury camp", and provide consumers with all-round products and services through the integration of various business sectors, encourage and help people to go outdoors, exercise healthily, and fully practice the life concept of harmonious coexistence between man and nature.

(a) the company’s industry

In the first half of 2022, the consumer market was greatly affected by factors such as frequent domestic epidemics. Statistics from the National Bureau of Statistics show that the total retail sales of consumer goods in the first half of the year was 21,043.2 billion yuan, down 0.7% year-on-year. Quarterly, it increased by 3.3% in the first quarter and decreased by 4.6% in the second quarter. According to the retail format, department stores and specialty stores in retail above designated size decreased by 8.4% and 4.1% respectively. The total retail sales of social consumer goods such as clothing, shoes, hats, and knitwear was 628.2 billion yuan, down 6.5% year-on-year. However, with the improvement of epidemic prevention and control situation and the effectiveness of promoting consumption policies, the consumer market has gradually picked up. In June, the growth rate of retail sales of most commodities rebounded, sales in some areas improved significantly, the operation of physical stores improved, and the consumer market showed an accelerated recovery trend.

In June, 2022, the 13th the NPC Standing Committee revised the Sports Law of the People’s Republic of China, which marked that the construction of China’s sports law entered a new stage, which was of great significance to standardize and lead the high-quality development of the sports industry in the new era and accelerate the construction of a sports power and a healthy China. In this revision of the new content, the contents of national fitness, strengthening teenagers’ awareness of physical fitness and promoting teenagers’ physical and mental health and physical fitness are highlighted; It is of great significance to adjust the economic structure of sports industry, increase employment, cultivate new economic growth points and meet the diversified sports needs of the people.

In July 2022, the General Office of the State Sports General Administration issued a work plan on sports to help stabilize the economy and promote the activation of consumption, aiming to promote the high-quality development of the sports industry, build a new development pattern, and contribute sports strength to stabilizing the economic market and ensuring the economic operation in a reasonable range. It is mentioned in the plan that offline sports events should be resumed in an all-round and orderly manner, and efforts should be made to ensure that domestic events should be done and broadcast, and more events should be presented to the people; Promote sports consumption, deepen the pilot work of sports consumption, and promote 40 national sports consumption pilot cities to better meet the sports consumption demand under the normalization of mass epidemic prevention and control by creating new sports consumption scenes, cultivating new sports consumption formats and models, issuing sports consumption vouchers, and organizing sports consumption festivals; Promote a green and healthy lifestyle, encourage people to go outdoors and participate in outdoor sports, and further tap the consumption potential in outdoor sports, green travel and other fields.

In May, 2022, the Sports Bank think tank released the "Report on the Development of Sports Industry in 2022", which holds that the outdoor sports industry is an integrated format with sports, tourism, culture and education functions. After the epidemic, it is expected to set off a new round of consumption boom, and it is expected to play a unique role in the strategy of "strengthening the country by sports in the 14th Five-Year Plan" and become a new growth point in the field of sports consumption.

In June, 2022, Taobao Tmall Sports Outdoor Industry and Taobao Education and Consulting Company Kearney jointly released the White Paper on Sports Outdoor Consumer Operation. The "White Paper" shows that after five years of development, product upgrading and usage scenario expansion, the number of outdoor sports users and the consumption of customers have maintained rapid growth. Looking at the scale of outdoor sports market in China, the compound growth rate will be around 13.7% in the next three years.

Under the background of epidemic situation, the related consumption promotion policies in the field of sports outdoor industry have been continuously introduced, and the concept of sports outdoor consumption has gradually risen to a part of the social cost of life. Under the multiple benefits of national policy support, public trend response and positive market feedback, the outdoor sports industry will show great market potential and strong development momentum.

(2) Main business of the company

In the first half of 2022, the domestic epidemic was frequently distributed, and the chain retail industry in which the company was located was greatly affected. The stores and other businesses under the multi-line were closed for some time, and the business segments of sports events, group building and parent-child youth were also subject to different degrees of business restrictions such as postponement, park closure and current restriction, which had a great impact on the company’s business activities in the first half of the year. Faced with the difficulties caused by the epidemic and the overall downward trend of the retail industry, all business segments of the company actively adjusted their business ideas, focusing on X-BIONIC product research and development, flagship store image design, brand marketing and CRM system construction, timely adjusting product structure and (or) product layout according to market demand, introducing interested e-commerce businesses such as Tik Tok and live broadcast, strengthening the IP of the event and the "Squirrel Tribe" parent-child outdoor park project, and concentrating on developing the life field and the construction of SanfoHood wild luxury camp in the parent-child interaction field.

In April 2022, the company increased its capital to hold Guizhou Yingji Sports Tourism Co., Ltd., which mainly focuses on comprehensive safety education for young people. Eagle Sports owns the brand of Eagle Sports Safety Education, and has been awarded many honorary titles such as "National Popular Science Education Base for Earthquake Prevention and Disaster Reduction", "Guizhou Popular Science Education Base for Disaster Prevention and Disaster Reduction", "Guizhou Youth Self-care and Self-help Training Base" by China Earthquake Administration, governments at all levels and superior units. It is an important part of the comprehensive quality education project built by the company in 2022, and the first demonstration base will be built in Nanjing.

During the reporting period, the company achieved an operating income of 236,941,400 yuan, down 4.84% year-on-year; The total profit was-12,224,400 yuan, a year-on-year decrease of 377.64%; Among them, the net profit attributable to shareholders of listed companies was-15,786,300 yuan, a year-on-year decrease of 1,165.12%. As of June 30, 2022, the company’s total assets were 1,069,700,700 yuan, and the net assets attributable to shareholders were 669,751,900 yuan.

1. Develop and sell professional and high-quality outdoor sporting goods.

(1) New retail operation

During the reporting period, the company has 47 direct chain stores in 18 cities across the country, representing and distributing more than 300 high-end professional outdoor sports brands at home and abroad. The products are divided into three categories: outdoor clothing, outdoor shoes and socks and outdoor equipment, covering skiing, camping, running, hiking, mountaineering, self-driving travel, urban commuting and many other outdoor scenes. Open comprehensive/brand flagship stores in Tmall, JD.COM, Mobile Micro Mall, Live Broadcast and other e-commerce platforms to provide consumers with professional and digital mobile shopping experience anytime and anywhere.

In the first half of 2022, the exquisite camping market exploded. Relying on the advantages of outdoor industry for many years, the company’s offline retail stores quickly organized and integrated the product structure, transformed and expanded the store camping area, enabled the experiential display mode, and transformed five large stores, including Beijing Huaxi Wukesong Store, Beijing Madian Zhongdian Store, Beijing Chaoyang Park Store, Shanghai Wanti Store and Shenyang Tianhui Plaza Store. The medium-sized stores also expanded the display of camping products, and the rich and diverse product structure allowed consumers to immerse themselves in many dimensions. The significant increase in the sales of camping equipment in offline retail stores partially offset the adverse impact of the epidemic on retail business during the reporting period.

The e-commerce team continued to focus on core brands such as X-BIONIC, dig deep into product selling points, improve product page quality, actively participate in promotional activities of Tmall and JD.COM platforms, and pay special attention to the improvement of users’ after-sales service experience, resulting in obvious business growth. Among them, the X-BIONIC online store adheres to the principle of "customer-oriented" and continues to maintain the high-speed growth momentum year-on-year. The X-BIONIC Tmall flagship store won the honor of "the new brand with the most powerful treasure", "the new brand with the most potential treasure" and "the annual dark horse award of global brand management mawards" from Tmall platform. In order to meet the needs of the rapid development of the company’s e-commerce business, combined with market changes and integration of resource advantages, the company established Sanfu Supply Chain Company, focusing on one-stop service of commodity warehousing, engaging in e-commerce cloud warehousing, warehousing custody, and promoting logistics solutions, and integrating "warehousing+order" processing into one professional warehousing logistics system, which laid a logistics foundation for the further development of e-commerce.

The new retail business continued to develop well. While maintaining the stability of Sanfu Outdoor Micro Mall, we made great efforts at the Tik Tok Live Track, opening Sanfu Outdoor Franchise Store and CRISPI official flagship store, achieving steady growth in the first half of the year. Among them, Sanfu Outdoor Micro Mall accumulated 8 million views in the first half of the year, with 170,000 visitors and a turnover of 8,542,600 yuan; Sanfu outdoor Tik Tok franchise store accumulated 350,000 visitors in the first half of the year, with a turnover of 6,087,200 yuan, achieving a breakthrough from zero to one million per month; CRISPI’s official flagship store officially opened in April 2022, and has achieved a turnover of 1.4 million yuan in the past three months, and it is growing rapidly. In the future, the company will continue to lay out interest e-commerce platforms such as Xiaohongshu and Aauto Quicker, build a traffic acquisition matrix, deeply promote the company’s brand, provide users with real value through high-quality scenes and experiences, and then realize efficient transformation.

(2) brand operation

1) own brand

During the reporting period, the company continued to increase its research and development efforts, improved the construction of various product lines according to different sports scenes, continuously enhanced the strength of its own brand products, and laid a solid product foundation for gaining greater market share.

Adhering to the concept of combining science and technology with advanced fashion, X-BIONIC continues to introduce high-quality products suitable for spring and summer, including various sun-proof windbreaker jackets, waterproof clothes and pants, many long and short-sleeved T-shirts with different functions, long and short-sleeved POLO shirts, running vests, jogging pants and other long and short pants, and women’s sports bra with different strengths. The categories cover various scenes such as running, fitness, outdoor, commuting, tactics and women’s yoga, which have won favorable comments from many users. The X-BIONIC R&D team has carried out in-depth development for the products planned for autumn and winter in 2022. Most of the products have been developed and finalized, are being processed and produced, and continue to be updated.

SANFOPLUS’s own brand, combined with outdoor camping craze, develops and produces camping-themed fashion products, including various printed T-shirts, pants, trench coats and other products, which have won favorable comments from consumers and industry attention.

2) Agency brand

During the reporting period, the international brands represented by the company continued to maintain an upward trend. Under the Glamping (exquisite camping), mountain system and Gorpcore style trends, the Swedish classic brand Klattermusen (Pan mountain rat) continued to maintain a high-speed growth momentum, and continued to make efforts to promote brands and single products in Xiaohongshu, bilibili and Tik Tok, and cooperated with Xiaohongshu’s official platform to "explore the store by bloggers", which achieved both brand exposure and store realization. The sales of mountain rat’s first direct brand store, Zhejiang Hangzhou Building Store, jumped to the top three floors. The online self-operated Tmall Klattermusen Travel Mouse Store continued to exert its strength, constantly optimizing the interface and enhancing the store image, achieving a growth rate of 1,300%+ during the period of 618; German professional sports glove brand Reusch shined brilliantly in the 2022 Beijing Winter Olympics. In the alpine skiing competition, 90% of the winning athletes (including two alpine skiers in China) wore Reusch gloves and finished the competition, and the glove sales increased by 40% year-on-year. Professional outdoor backpacks MYSTERYRANCH, out shoes Boots DANNER, LASPORTIVA, Lizard, sports glasses Julbo and other companies continue to exert their strength in the outdoor and running market, and develop steadily.

3) Distribution and consignment of brands

During the reporting period, outdoor exquisite camping and ice and snow sports experienced explosive growth, and the company quickly adjusted its product structure. On the basis of the original outdoor camping equipment and ski products, Increase outdoor camping equipment brands such as BURTON, NORDISK, Barbecue Family, Gelong, MIFA, Guanya, Hengguang, Hermit Mountain Road, FOZZILS, Dilefu, and outdoor sports products brands such as MOJOSPARK, HAVAIANAS Havena, BALEGA, THERAGUN, Junlok, EMERSONGEARS and CRABGRAB, and the market feedback effect is good. In the second half of the year, the company will continue to enrich skiing and camping products.

2. Operating X-BIONIC black technology sports luxury brand

X-BIONIC is a luxury brand of black technology sports, "X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate sports.

During the reporting period, the company continued to maintain all-round cooperative relations with international suppliers of high-quality materials such as GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied, Toray, Cordura, Carvico, etc. The company’s R&D team and the Swiss R&D team continued to communicate and cooperate, and developed and designed a series of products in spring and summer of 2022, with products in autumn and winter of 2021 superimposed, forming a full range, from inner layer to outer layer. At present, after market research, user communication, user feedback, team discussion and design adjustment, most products have been developed and finalized, are being processed and produced, and continue to be updated.

In May 2022, the company opened a ski shop in Chengdu Rongchuang Snow World, which mainly sells X-BIONIC brand products. With its technological advantages and cool decoration style, it gained a good reputation. In the second half of the year, the company will also open ski shops mainly selling X-BIONIC products in snow resorts such as Chongli, (), Tonghua Wanfeng and Xinjiang Jiangjun Mountain. As for the flagship store, the company hired an internationally renowned retail design company to complete the store image design, and has signed a contract with Beijing International Trade Mall, and plans to open the first brand flagship store of X-BIONIC in China from the end of September to the beginning of October.

In the 2022 Beijing Winter Olympics, China won a total of 15 medals, including 9 gold, 4 silver and 2 bronze, ranking third in the medal list. As a supplier of functional sportswear for the Winter Sports Management Center of the State General Administration of Sport, X-BIONIC has provided good equipment support for the athletes of 11 national teams in the Winter Olympics and Snow Sports. After the Winter Olympics, many sports and fashion media, such as X-bioni () Champion Sports Illustrated, filmed fashion blockbusters and short videos of many winter Olympic champions and outstanding athletes, such as Ren Ziwei, Xu Mengtao, Qi Guangpu, Gao Tingyu, Fan Kexin, Qu Chunyu and Ahenar, showing the highlights of the champions and the sports technology performance of X-BIONIC. The Winter Olympics ignited the ice and snow craze. X-BIONIC and Lamborghini Automobile held the "X-BIONIC Lamborghini Beijing Ice and Snow Tour" at the Yuyang International Ski Resort in Beijing. Many Lamborghini car owners and fashion celebrities participated in it to jointly create a high-end sports lifestyle. In the field of outdoor exploration, X-BIONIC sponsored many excellent climbers and expedition teams, including the second national Qinghai-Tibet expedition team, to provide them with equipment support. On June 6th, 2022, X-BIONIC sponsored climbers Gao Li, Ren Yong and Lu Ping successfully reached the summit of Yinfeng in Langemann at an altitude of 6,294 meters, becoming the first "China Team" to climb Yinfeng in Langemann.

In order to strengthen the middle and back-office management ability of X-BIONIC brand operation, the company cooperated strategically with Xiamen Nanxun Co., Ltd. to develop and deploy the online Nanxun ECRP system (omni-channel customer management system), open up the membership level, points and welfare system, launch the X-BIONIC member center, build a integral mall, maintain the after-sales platform, and integrate the recruitment entrance of member activities, so as to provide consumers with more professional outdoor extension services and meet the diversified needs of consumers.

X-BIONIC brand operation is the core business of the company in the next few years. The company will focus on the main resources and strive to build the X-BIONIC brand successfully as soon as possible.

3. Organize the group construction of outdoor activities.

(1) Sanfu event

During the reporting period, the Sanfu event prepared for the event in a positive state, and adjusted the work strategy in time according to the epidemic situation and industry trends, maximizing the use of online power to mobilize user activity and expand the influence of the event. At the beginning of the year, affected by the epidemic situation, Sanfu Games actively carried out the promotion and training of employees’ special skills, and organized related trainings such as first aid and volunteer management, aiming at improving employees’ professional abilities. At the same time, we actively carried out external liaison. Chongli 168 Super Cross-country Race reached a strategic partnership with Thailand’s Intanong Super Cross-country Race ByUTMB, which took an important step towards the internationalization of Chongli 168.

In the first half of 2022, in order to maximize the brand concept of the event, the official accounts of "Chongli 168 Super Cross-country Race" were newly set up, so as to better serve the contestants with more targeted push content. At the same time, the investment in the member service was increased, and the richness and convenience of small programs were fully utilized to provide various support services for the contestants. The Chongli 168 Super Cross-country Race held from July 22nd to 24th, with more than 7,000 participants, involved 9 tracks, 13 groups, 6 starting points and 2 finishing points. The total race lasted for 3 days, posing unprecedented challenges to the track, rescue, replenishment, operation, epidemic prevention and member service. At the same time, it continued to spread the advantages of the past channels such as live broadcast, online interaction and race record sharing. Affected by the epidemic in the first half of the year, the 23rd Sanshou Triathlon was postponed, and its preparations were suspended in the first half of the year. In the preparatory process, Sanfu event signed an agreement with China Triathlon Association, and this year’s event was upgraded to A+ level competition of China Railway Association, and the event was recognized as a specific theme competition of China Railway Association. The competition will become one of the main tasks of the Sanfu event in the second half of the year.

(2) Sanfu League Construction

Sanfu Youth League continued to expand the national territory of light luxury camping, deeply cultivated the enterprise team to expand the training field, delved into the physical fitness training of young people, and explored a new outdoor lifestyle.

During the reporting period, Sanfu Tuanjian actively organized the offline enterprise group building business, seized the outdoor fashion trend in the first half of the year, vigorously developed the inherent enterprise group building business, and at the same time, fully explored the outdoor C-end market, and made remarkable achievements in the continuous expansion of SanfoHood camping factory brand, and effectively linked with the parent-child outdoor park to create the "Sanfu Little Warrior" competition for children’s outdoor activities.

In the first half of 2022, the group construction business maintained sustained and healthy development. In March, the Goddess Festival theme group building products were built, and 13 group building activities were held in a single week. At the same time, seize the inter-provincial tourism window, quickly carry out high-end customized group building activities, and complete three outdoor group building activities such as "Hiking on Black Horse Camp Moganshan", "Yunqi Capital Sailing for hegemony" and "() Chongli Meadow Challenge", which have been widely praised by enterprises. Through the continuous upgrading and breakthrough of industrial resources, Sanfu Youth League has realized the leap-forward expansion of light luxury camping and small warrior project, and will also carry out new fields of large outdoor industry and explore a new outdoor lifestyle in the second half of the year.

4. Parent-child and adolescent comprehensive quality education project

(1) squirrel tribe parent-child outdoor amusement park

During the reporting period, the "Squirrel Tribe" overcame all kinds of difficulties brought by the external environment, adhered to its purpose, and strived to build an ecological family entertainment center integrating parent-child sports, popular science education, leisure and amusement, and ecological environment protection, and build a third space for children’s growth.

On the basis of the first outdoor amusement project, the "Squirrel Tribe" in Nanjing has completed the construction of the second water park and put it into operation. The operation effect is good and it is deeply loved by parents and children. Faced with people’s demand for short trips and their love for camping, the "Squirrel Tribe" followed the changes of market and consumption, and made use of its advantages of "field", "study" and "research" to launch "SanfoHood Squirrel Tribe Camp" and camping activities in Nanjing and Chengdu respectively. Unique activities have brought diversity and rich experience to the products of "Squirrel Tribe". In the first half of the year, the "squirrel tribe" received a total of 262,900 tourists under the haze of the epidemic.

"Squirrel Tribe" spreads and promotes on "two micro-shakes" in a popular way. The projects in Chengdu, Wuhan, Zhengzhou and Nanjing have registered their own official accounts on Tik Tok, WeChat and Weibo respectively, and regularly and irregularly launched project videos and tweets, making full use of online traffic, and making the "Squirrel Tribe" squeeze into the local hot-selling list through live broadcast and delivery.

With the effective implementation of the national epidemic prevention policy, tourism relief policies have been introduced one after another, and the company has full confidence in the market recovery in the second half of the year.

(2) Eagle Safety Education and Training

During the reporting period, Eagle Sports made full use of the epidemic intermission to complete the Guizhou provincial-level 1,000-person walking race, which was also the only large-scale outdoor event in Guizhou Province in the first half of the year. Completed the May Day camping tent festival, and began to build light luxury tent camps, and expanded the activities of light luxury tent group building and the government light luxury tent festival business; Relying on the main business of the safety sector, two large-scale government-sponsored drills were completed to ensure that the camp still maintained some just-needed businesses such as safety education and training under the epidemic situation. In the first half of the year, a total of 68 safety training activities were carried out, with 26,577 trainees.

Eagle Sports has reached a framework agreement with relevant departments in Nanjing to invest in Nanjing Eagle Sports, and completed the writing of the feasibility report of the project and the construction of the architectural renderings of the barracks area, laying the foundation for the next Nanjing project construction.

In the second half of the year, Eagle Sports will continue to enrich the safety product courses, expand more safety research travel business, and continue to undertake and implement the Yuntai Mountain Climbing Race (completed on July 30), Longli Rock Climbing Challenge, Light and Luxury Parent-child Tent Festival and other projects to maximize the target benefits.

(3)SanfoHood Wild Luxury Camp+Sanfu Little Warrior

During the reporting period, the brand of SanfoHood camping factory continued to expand and achieved impressive results. In the first half of the year, a total of 8 camps were landed and operated nationwide. With the mature systematic operation structure and previous camp operation experience, we successfully seized the holiday travel bonus period and handed over the perfect answer sheet that the average daily flow of a single camp exceeded 200 people. At the same time, it has reached a strategic cooperation agreement with two high-end homestays in Beijing, namely, Tile Factory Hotel and Mountain Lodge, to jointly build a wild luxury holiday tent camp, enrich the product formats around camping, and work together to promote the development of camping industry in China. Actively expand B-end customers with camp operation needs, and provide camp design and customized camping products such as tents and awnings. At present, it has provided related services to camp operation customers in many provinces and cities in China.

In the first half of 2022, Sanfu Little Warrior completed six events in Nanjing, Chengdu and Zhengzhou, and more than 1,000 families participated in a single event. It has won wide acclaim and certain influence in the local parent-child market. In the future, we will actively expand the creation of Little Warrior IP, further promote the diversification of children’s outdoor products and enrich the ecology of the whole industry.

Through the above business segments, the company provides consumers with all-round products and services, builds an outdoor ecological platform with business users as the core, links people with outdoor brands, people with outdoor products, people with outdoor sports, and people with outdoor education, so as to realize customer group transformation among different segments, thus building a complete outdoor industrial cycle.

(III) The position of the company

Since its establishment, the company has been deeply involved in the outdoor industry and committed to the upgrading of the outdoor sports industry. R&D and production of high-functional professional outdoor sporting goods, continuous expansion of the influence of competition activities, and creation of comprehensive quality education IP for parents and teenagers with social significance have formed a good reputation and brand reputation in the industry in line with the business philosophy of operating in good faith and ensuring after-sales. It is a leader in the development of outdoor industry in China and has been rated as "National Sports Industry Demonstration Unit" by the State Sports General Administration.

(A) retail business information analysis

1. Store operation

By the end of the reporting period, the company had opened 47 professional outdoor products chain stores in 18 cities, including Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Suzhou, Wuxi, Wuhan, Chongqing, Dalian, Zhengzhou, Zhangjiakou and Jilin, with a total area of about 20,600 square meters.

(1) Distribution of stores at the end of the reporting period

(2) The situation of the top ten stores with sales revenue during the reporting period.

(3) Store business income

In the first half of 2022, the company’s store business income was 116,042,500 yuan, accounting for 48.98% of the company’s operating income.

2. Changes of stores during the reporting period

(1) Newly opened stores

(2) Close the store

3. Store efficiency information of comparable stores during the reporting period

Note:

(1) Comparable stores refer to stores with comparable sales data in 2021 and the first half of 2022.

(2) The above does not include the closing of stores in the first half of 2022.

(3) Floor efficiency refers to the sales per square meter of business area during the reporting period.

(II) Sales on the inside during the reporting period

During the reporting period, the transaction volume of the company’s third-party sales platform was 137,684,800 yuan. With the continuous development and increase of the third-party e-commerce platform, the company’s sales in official website have gradually been linked to the third-party sales platform.

(III) Procurement during the reporting period

1. Supply situation of the top five suppliers in each commodity category

2. Inventory management policy

In terms of inventory management, the company has applied ERP invoicing management and WMS warehousing management system, which can know the inventory situation in real time, and the data of goods warehousing, warehousing and distribution, sales outbound and end-of-season inventory can be reflected in real time, and the sales and inventory data of various stores in the country and the inventory structure of various categories can be obtained at any time from the system; The product department and the commercial control department of the company will formulate the safety inventory of each category, and arrange the replenishment quantity in time when the goods are out of stock, so as to ensure the continuous sales demand and avoid the stagnation of the goods.

3. Handling policies and impairment provision policies for unsalable and expired goods.

For unsalable goods, the company will take the form of returning to brand suppliers, big promotion in spring, summer or late autumn and winter, opening outlet stores and temporary special sales, e-commerce platform channels, micro-shopping malls and so on. For expired goods, the shelf life management regulations shall be strictly followed, and the principle of first-in-first-out shall be guaranteed. For temporary goods, measures such as returning to manufacturers and bundling promotion shall be taken, and expired goods shall be destroyed and included in the loss.

As for the impairment provision policy, it shall be measured at the lower of cost and net realizable value on the balance sheet date. If the inventory cost is higher than its net realizable value, provision for inventory depreciation shall be made and included in the current profit and loss. On the balance sheet date, if the factors influencing the previous write-down of inventory value have disappeared, the write-down amount will be restored, and it will be reversed within the amount of the original provision for inventory depreciation, and the reversed amount will be included in the current profit and loss.

(4) Warehousing and logistics during the reporting period.

The company’s central warehouse is located in Changping District, Beijing, close to Shahe Higher Education Park in the Sixth Ring Road, with convenient transportation. The warehouse covers an area of 5,000 square meters, and is used for rapid turnover and storage of a full range of goods sold by the company, including out shoes, clothes, bags and equipment. During the reporting period, the warehousing expenditure was 659,500 yuan, and the logistics expenditure was 2,984,400 yuan, of which the self-owned logistics expenditure accounted for 1.96% and the outsourcing logistics expenditure accounted for 98.04%.

(5) Own brand

During the reporting period, the company’s own brand operating income was 63,814,200 yuan, accounting for 29.11% of the company’s main business income. Among them, the operating income of X-BIONIC products was 52.2584 million yuan, and the sales increased by 118.32% year-on-year.

Note: The decimal difference of total operating income in the table is due to rounding.

II. Analysis of Core Competitiveness (I) The huge development space brought by the acquisition and operation of X-BIONIC, a luxury brand of black technology sports, has been widely recognized by many professional athletes in the world for its strong black technology attributes. "X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate sports. After acquiring the ownership of "X-BIONIC" and "X-SOCKS" brands in China, the company absorbed and integrated its advanced technology, accepted the popularity and reputation of its international brands, combined with international and domestic R&D and production capacity adapted to the market, and closely cooperated with major international suppliers of high-quality raw materials, relying on the company’s accumulation in the outdoor sporting goods industry for many years, achieving brand development, which brought huge development space for the company’s production and operation. (II) Complete Outdoor Industry Operation Platform The company builds an outdoor ecological platform with operating users as the core, linking people with outdoor brands, outdoor products, outdoor sports and outdoor education by developing and selling professional high-quality outdoor sporting goods, operating X-BIONIC black technology sports luxury brands, organizing outdoor sports league construction, and designing, constructing and operating parent-child and adolescent comprehensive quality education projects. (III) Outdoor Multi-brand, All-category Product Structure Company, as one of the earlier enterprises engaged in outdoor industry, has been deeply involved in the industry since its establishment in 1997, and established a lasting and stable cooperative relationship with hundreds of outdoor brands at home and abroad, knowing the core advantages and applicable situations of different brands, different categories and different products, and forming in-depth insight and understanding of product characteristics, so as to provide professional and personalized product selection suggestions for different consumers in different scenarios and provide in-depth service to user groups. At present, the company has its own brands such as X-BIONIC, X-SOCKS, SANFOPLUS, ANEMAQEN, SANFO, KIDSANFO, etc., acting as an agent and distributing 300+ outdoor famous brands, with more than 8,000 SKUs. The product categories cover outdoor sports, daily business and leisure and other scenes. Some of the core brands are as follows: (4) Companies with strong R&D capabilities of their own brands have established many own brands such as ANEMAQEN, SANFO, KIDSANFO, SANFOPLUS, etc. by using more than 20 years of experience and in-depth understanding of products and customer groups, and have the ownership of IP in China, such as "X-BIONIC" and "X-SOCKS". The design R&D team consists of more than 40 professionals, including designers, typographers and material developers, focusing on the control of key links such as typography design, process optimization and production quality control.Focus on target market segmentation and diversified product design direction, constantly reform and innovate in fabric selection and functionality, and combine high-quality materials with advanced technology to empower sports and achieve a more comfortable, reassuring and cool brand experience. At present, the company has established in-depth cooperative business relations with international high-quality functional fabric companies including GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied, Toray, Cordura, Carvico, etc., which has laid a solid foundation for new product R&D, production and supply chain. Since the private brand products have been put into the market, they have gained a good market reputation, and the company’s core competitiveness and gross profit margin will be strongly guaranteed. (V) All-round distribution of sales channels The company has an independent team for expanding stores and a comprehensive evaluation system for opening stores. Combined with historical successful experience and business data, it evaluates and considers from various aspects such as region, consumption power, passenger flow, location, cost and return on investment, scientifically calculates and deduces the profit model, and selects excellent solutions to ensure the profitability of physical stores. Through offline channel coverage, online business development, group procurement promotion, event linkage and other means, we will comprehensively broaden sales channels and achieve online and offline coordinated development, which has strong industry influence in the professional outdoor field. (VI) Experience in organizing professional competitions and group building activities. The Sports Management Subsidiary has been focusing on the promotion and popularization of professional outdoor sports for many years.It has won the title of chinese mountaineering association Model Club and AAA outdoor sports club qualification for many years, and is a member of China Triathlon Association, Marathon Committee of China Athletics Association and International Cross-country Running Association. With the competition as the engine, the company is committed to leading Chinese people to develop a good outdoor sports lifestyle. At present, it has become a professional competition operation organization with large scale and strong technical strength in China, and its business ability is at the leading level in China from organization planning, route survey to guarantee implementation. The types of events cover daily training, entry-level events and long-distance super events, and there are many events with international brand influence such as Sanfu Triathlon and Chongli 168. The company has been fully recognized by members, contestants and outdoor sports enthusiasts in the event, and the members of the company have the characteristics of strong stability and high loyalty. The skill training subsidiary focuses on the in-depth development of enterprise group building business and occupies a leading position in the field of outdoor training for enterprises. After more than ten years of industry accumulation, a high-quality coach team composed of hundreds of professional senior coaches has been deposited, including many star coaches with national professional qualification certificates, more than ten years of experience and tens of thousands of training experiences. Established a deep cooperative relationship with many high-quality camp resources with unique outdoor entertainment attributes. After more than ten years of deep cultivation and business expansion, the company’s customer resources have covered more than 20 industries, including the Internet, technology and finance, including dozens of Fortune 500 companies, listed companies and emerging Internet technology companies. Quality customer resources,Long-term strategic cooperation, strong faculty and all-round enterprise services have enabled the company to win a stable market share and continue to drive business growth. (VII) Mature Operation and Management System of Quality Education Project for Parents and Teenagers Shanghai Xile Subsidiary is the main operator of "Squirrel Tribe". After years of exploration and practice in outdoor sports, entertainment and education, it has taken the lead in establishing standardized operation and management processes and curriculum research and development systems in the industry, and has a strong first-Mover advantage in product design, management concept, safety awareness and daily protection. "Squirrel Tribe" has its own brand IP image, and radiates clothing, picture books, courses and other related fields. By optimizing iterations, it enhances IP influence, systematically exports management service capabilities to the industry through joining, and enhances the radiation radius of IP regions. At present, the "Squirrel Tribe" has formed a good driving effect throughout the country. With the landing of projects with first-tier cities as the core, the brand awareness will be further enhanced. Eagle Sports Subsidiary owns the brand of "Eagle Safety Education", focusing on youth safety education, integrating diversified contents such as earthquake prevention and disaster reduction, self-care and self-rescue, popular science safety, youth safety education and training, etc. It can simulate various disaster sites to carry out various forms of skills training such as disaster prevention and mitigation, emergency rescue and emergency rescue, and enhance the self-help and self-care ability of young people in emergencies through experiential training. It has profound experience and mature operation mode in the youth safety quality education industry. Eagle sports investment and constructionGuizhou Yingji Outdoor Safety Base for Disaster Prevention and Mitigation has been awarded many honorary titles by Seismological Bureau of China, governments at all levels and superior units, such as National Popular Science Education Base for Earthquake Prevention and Mitigation, Publicity and Education Base for Disaster Prevention and Mitigation Safety in Guizhou Province, Publicity Base for Popular Science Education in Guizhou Province, and Training Base for Youth Self-care and Self-help in Guizhou Province. By continuously expanding the quality education program for teenagers, the company has become one of the representative enterprises in the field of outdoor unpowered sports, natural history exploration and safety education. (VIII) High-quality and stable membership group The company always adheres to the service tenet of "customer first", pays attention to the construction of customer information system, and uses CRM customer relationship management system to integrate online and offline multi-channel resources to carry out unified membership service and management. Actively cultivate new members, firmly maintain old members, increase value and optimize members’ rights and interests, and improve viscosity and repurchase rate; Establish accurate expansion of user portrait analysis needs; Provide timely and high-quality pre-sale, in-sale and after-sale services, pay attention to satisfaction feedback and follow up to enhance interaction; A loyal and stable membership base will help drive channel traffic and performance growth. (IX) The company with high industry popularity and reputation takes "encouraging and helping people to go outdoors, exercise healthily, and fully practicing the life concept of harmonious coexistence between man and nature" as its mission, and always adheres to the business philosophy of "honest management-ensuring after-sales" to provide consumers with multi-brand and full-range products. At the same time, to ensure the quality of service,The company has always adhered to the strategy of opening a store directly, and has established standardized management processes in product selection, storefront display, customer reception, professional explanation, inventory management, after-sales service, etc., which fundamentally ensures the unity and quality of foreign services. The company pays attention to establishing close cooperative relations with upstream and downstream enterprises and competent departments in the industrial chain, strictly fulfills commercial contracts, abides by business rules and business ethics, and has formed a good reputation and influence in the industry. In recent years, the company has won many awards, including National Sports Industry Demonstration Unit, Typical Enterprise of Ministry of Commerce, Zhongguancun High-tech Enterprise, Beijing AAA Credit Enterprise, Beijing Chengxin Creation Enterprise, Beijing Sports Industry Demonstration Unit, member units of Beijing Zhongguancun Enterprise Credit Promotion Association, Beijing Top 100 Private Enterprises with Social Responsibility, Beijing Top 100 Small and Medium Private Enterprises, Xicheng District Civilized Unit and Worker Pioneer, Zhongguancun Credit Cultivation Double Hundred Project "100 Most Influential Credit Enterprises" and so on. And ISO9001 quality management system certification, ISO14001 environmental management system certification, GB/T28001 occupational health and safety management system certification, etc.

Iii. Risks faced by the company and countermeasures (I) Risks that the X-BIONIC brand fails to meet expectations. Although the X-BIONIC brand has strong scientific and technological functional advantages, it takes a long time to establish brand awareness in the market as a new brand. Brand awareness also affects channel construction and sales performance. To fully operate the brand and test the company’s comprehensive ability, there is a risk that it will fail to meet expectations within a certain period of time. Countermeasures: Make clear the positioning of X-BIONIC black technology sports luxury brand, form a strong team from product research and development, brand marketing, channel construction and customer service, form operational capabilities, and ensure the stable and successful operation of X-BIONIC brand. (II) Risk of Force Majeure, such as repeated local epidemics and short-term stagnation of consumption. At present, domestic epidemics may face repeated situations. Repeated local epidemics may affect the sales of offline physical stores, the passenger flow of squirrel tribe parent-child outdoor paradise and Eagle safety education base, and the construction of outdoor games, and will also have an impact on the supply chain. Countermeasures: vigorously develop online business, seize new business opportunities such as camping, maintain close communication with international suppliers, send orders in advance to purchase and prepare emergency plans, control costs at the same time, adopt a more cautious attitude towards new project investment, and buffer the challenges brought by force majeure such as repeated epidemics to the greatest extent.

How to get high marks over CET-4 and CET-6? They have a way!

CET-4 and CET-6-A pass that every Jiangcai person must pass.

With the advancement of returning to school.

The learning state is also improving.

Although the time for the next exam has not yet been decided

But it’s time for everyone to get ready.

In the CET-4 and CET-6 last December,

Zhong Beijia of Class 1 of Class 2019 International Accounting

Shao Yaxin of Class 4 of International Accounting in 2018

With scores of 672 and 656 respectively.

Become the winner of the highest score in CET-4 and CET-6.

How to prepare for the exam in CET-4 and CET-6? Listen to what they say.

Zhong Beijia

international college

Class 1 of 2019 International Accounting

Band 4, 672 points

Pre-preparation

The time line for preparing for the CET-4 exam doesn’t have to be too long. It is probably about one month before the exam to start doing the real questions. In fact, most of the CET-4 exams rely on the accumulation of high school, and the main preparation content is listening. My personal suggestion is to brush the listening and reading completely, read the translated new words slightly, and recite the sentence patterns in the composition.

Learning habits

Personally, I think that dealing with short-term exams means brushing questions and memorizing words, and memorizing words prefers scallop app and paper books; If you want to improve your English ability for a long time, you can choose to listen to news broadcasts, watch British and American dramas, learn English songs and read foreign periodicals.

Examination skills

I think palindrome positioning can greatly improve the speed of doing reading questions in CET-4 or other English exams. Review the questions before doing the questions. If the questions are detailed, outline the names of people, places and special nouns except the titles, and then quickly screen the positions of the answers in the article according to the sequence of the questions. Give priority to the beginning and the end of the main topic. If you can’t meet it, you can mark it first and then write it when you have time. Of course, the screening ability is enhanced by brushing questions. Brush more real questions and don’t brush simulation questions with uneven quality. Band 4 only needs high school vocabulary, so you don’t have to worry too much about words you can’t understand, but learn to guess by combining context and root.

Advice for everyone

In fact, CET-4 is similar to NMET English, so you just need to be familiar with the questions. It is easy to get high marks if you review quickly. However, learning English is more a long-term accumulation of basic skills. At ordinary times, we should often use fragmented time to read more and recite more!

Shao Yaxin

international college

Class 4 of 2018 International Accounting

Band 6 656 points

Pre-preparation

CET-4 and CET-6 are the exams that college students usually choose to take, so I began to pay attention to English listening, speaking, reading and writing from the moment I entered the university. With these accumulations, I didn’t feel nervous or ups and downs before the exam.

Of course, preparation for the exam is still indispensable. I bought a real test paper on the Internet as an exercise (I recommend ASUS’s CET-4 and CET-6 papers). Before the exam, I arranged for about three weeks, brushing one or two sets of papers every week, simulating in strict accordance with the requirements of the real exam of CET-4 and CET-6, and finding the sense of the topic.

Learning habits

Generally speaking, make full use of the rich learning resources on the Internet and form the habit of daily study, even if you just learn a few words and read an English news.

I like the feeling of writing down, so I specially bought two beautiful books to record English learning. A book is used to record the words accumulated every day (mainly remembering parts of speech and example sentences, which are usually not written in great detail) and good phrase expressions. The other book is used to collect favorite English lyrics, movie lines, reading good sentences and so on.

Frequently used apps are: Hundred Words Chop (memorizing words, and reading with Hundred Words Chop is also good), Youdao (looking up words), Coco English (listening to news, there are many good resources, such as bbc,voa,cnn, so there is no need to download them separately), and everyone (watching American TV shows, etc.). As for reading, because my major is almost all English textbooks, I usually exercise my English reading ability invisibly, so I didn’t spend any extra time in this respect. I will look at The Economist when I have time.

Examination skills

Listening: It is necessary to brush questions before the exam, because the progress of listening questions in CET-4 and CET-6 is relatively fast, so it is necessary to adapt by brushing appropriate questions. Take the time to browse the questions first in the exam, and you will be more confident if you know what you will say.

Reading: you should also brush the questions, mainly to master the types of questions. Secondly, you should read quickly and generally don’t have to look closely (especially the previous crossword and matching questions). Attention should be paid to improving the ability to quickly extract the main information. The last one is the same as the reading question in the college entrance examination, easy one.

Writing: mainly from the structure, vocabulary phrases, changes in expression and other angles to improve. Structurally, segmentation is very important, and points are deducted directly without segmentation, mostly in the form of total score. In vocabulary phrases, you don’t have to use particularly advanced and obscure words. It is most important to use them properly. You can accumulate more at ordinary times and look through them before the exam. In terms of expression, avoid using the same expression many times and replace it with synonyms. In addition, the neatness of writing and rolling is needless to say.

Advice for everyone

Personally, CET-4 and CET-6 are not very difficult, but only listening, reading and writing, not speaking, so as long as you are prepared, it is not a problem to pass. Interest is also very important. You may be able to motivate yourself better through dramas, songs and even idols that you are interested in, and turn English learning into a kind of love, so CET-4 and CET-6 are not a problem.

Focus!

1. Be good at using learning apps and network resources.

2. Select the quality of the questions before brushing, and try to choose the real questions.

3. Improve vocabulary, accumulate more records and ponder more.

4. Identify your weaknesses, suit the remedy to the case and improve efficiency.

5. Understand certain examination skills and methods.

6. Cultivate interest in English through books, videos, etc.

7. The most important thing is to believe in yourself!

We’re halfway back to school.

Libraries and study rooms have also reopened.

Everything is ready.

Escort your dreams.

Practice makes perfect

Always listen, read and write.

Hard-working people are never too unlucky.

Work hard and you will eventually get your own good news.

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Original title: "How to get high marks over CET-4 and CET-6? They have a way! 》

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Chengdu Audi A6L price reduction news, the latest offer is 308,000! Today’s juhui

Welcome to the preferential promotion channel in Chengdu, car home, to reveal the recent automobile market trends for you. Particular attention is paid to the high-profile luxury cars, which are in full swing in Chengdu market with remarkable preferential attitude. According to the latest information, this preferential treatment is unprecedented, and the maximum car purchase subsidy can be as high as 183,800 yuan, and the minimum starting price has dropped to 308,000 yuan. This undoubtedly provides consumers in Chengdu with an excellent opportunity to buy a car. Want to seize this rare opportunity to explore more detailed preferential details and actual car price? Don’t hesitate, click "Check the car price" in the quotation form immediately, and let your car purchase plan be by going up one flight of stairs!

成都奥迪A6L降价消息,最新报价30.8万!今日钜惠

Audi A6L leads the trend of luxury medium and large cars with its elegant and exquisite design. In the front part, Audi’s iconic hexagonal air intake grille shows strength and sense of technology, and with a streamlined body, it exudes a low-key luxury temperament. Overall style, A6L combines German craftsmanship and modern aesthetics, showing Audi’s attention to detail and persistent pursuit of quality.

成都奥迪A6L降价消息,最新报价30.8万!今日钜惠

Audi A6L outlines a unique profile with its elegant body lines and exquisite design. The body size is 5050mm x 1886mm x 1475mm, which gives it a spacious and streamlined appearance. The wheelbase is as long as 3024mm, which ensures the comfort of the interior space. The front and rear wheel tracks are 1630mm and 1616mm respectively, which provides a solid foundation for the stability and handling of the vehicle. Tyre size is 245/45 R19, with exquisite rim design, which not only enhances the visual effect, but also provides excellent performance support for driving.

成都奥迪A6L降价消息,最新报价30.8万!今日钜惠

The interior design of Audi A6L shows the perfect combination of luxury and technology. The exquisite leather steering wheel provides a comfortable grip and supports manual and electric adjustment to meet the individual needs of drivers. The central 10.1-inch large screen is the core focus of the interior, equipped with advanced speech recognition system, which is convenient for users to operate multimedia, navigation, telephone and air conditioning functions. The seats are made of high-grade leather, and some models even offer the choice of leather /Alcantara mix and match, which brings the ultimate comfort to the passengers. The main and co-pilot seats support multi-directional adjustment, including front and rear, backrest, height and lumbar support, and are equipped with heating and ventilation functions. The driver’s seat is also equipped with electric seat memory function to ensure the comfort of long-distance driving. In addition, the car is equipped with USB/Type-C interface and wireless charging function, which provides convenient charging and connection scheme for passengers’ electronic equipment.

成都奥迪A6L降价消息,最新报价30.8万!今日钜惠

Audi A6L is equipped with a 2.0T engine, with a maximum power of 140 kW and excellent torque performance of 320 Nm. The output power of this power unit is 190 HP, which is matched with the 7-speed wet powershift, ensuring the ride comfort and driving pleasure of the vehicle.

Generally speaking, Audi A6L has won the favor of car home car owner @ FAE Cong with its atmospheric and unique design, which really fascinates many consumers. A6L can show its unique charm and meet people’s expectations for high-quality cars, whether in city streets or business occasions. The recognition of car owners is undoubtedly one of the important factors that Audi A6L continues to win the favor of the market.

Riding on the new journey, FAW Toyota released a new crown and a new Prado

China Economic News Network (Liu Chenxi)On November 17, FAW Toyota officially released two classic models, the new Crown and the new Prado. Among them, the new Crown will be launched in the first half of 2024, and the new Prado is expected to be introduced into FAW Toyota channels in 2024, and reservations will be accepted after the Spring Festival.

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Return to the original point, the new Prado reshapes the new standard of hard cross-country

This time, the new Prado, the core model of the Rand Crusher car series, is back to its original point, adhering to the belief of "providing support for people’s lives and social development", and redefining "hard-core off-road" with "robust" hardcore quality.

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In terms of appearance, the new Prado uses "reliability, permanence, and professionalism" as keywords to achieve a combination of traditional and modern exterior design, and provides two options of round lamp front face and rectangular front face, recreating the hard-line style of the Landcooluzer car series. The round front face reveals a strong retro atmosphere in the classic; the rectangular front face is bold and avant-garde, exuding a strong hard-line off-road style. The two styles of front face shape will fully meet the user’s personalized car needs.

In addition, the new Prado adopts a non-load-bearing body structure design, which increases body rigidity by 30% and frame rigidity by 50%.%It can maintain a stable body posture under any road conditions, providing users with a more secure and comfortable driving experience.

In terms of power, the new Prado is equipped with a 2.4T super hybrid system, matching the Direct Shift-8AT gearbox, with a maximum power of 243kW and a maximum torque of 630N · m. In addition to strong off-road performance, it also takes into account global acceleration performance and environmental protection performance. At the same time, the new Prado is also equipped with the OurHours four-wheel drive system of the Torson limited-slip center differential, plus an electronically controlled mechanical rear axle differential lock, making the journey smooth.

The new Prado uses the same GA-F platform as the Landcooluzer 300 series, which greatly improves the passability of rough roads. At the same time, it is equipped with EPS electronic power steering system and SDM stability bar separation device for the first time, which takes into account the handling, passability and ride comfort in different scenarios. In addition, the new Prado is also equipped with AVS adaptive variable suspension system, MTS multi-terrain optional driver assistance system, and supports 6 professional driving modes, further improving the overall performance of the vehicle.

Continue writing gloryThe new crown redefines Toyota’s flagship

In addition to the new Prado, Toyota’s flagship model, the new crown, was also officially released, and the interior was revealed for the first time. The new crown was developed by Toyota based on the decision to create the "original crown", and the design concept of "NEW FORMAL" was used to redefine the Toyota flagship with the new style of IKEA.

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The new crown is based on the GA-L platform and features an FR layout for a low, wide and powerful body stance. The hammerhead design enhances the sharpness and width of the front face; the Under Priority large trapezoidal grille is exquisite and luxurious, creating a majesty and style commensurate with the Toyota flagship. The long front and 6-window cockpit present a stretched and smooth side body, and the one-line taillight design further broadens the rear shape of the new car.

In terms of the interior, large areas of wood grain panels are used in a continuous arrangement from the instrument panel to the left and right doors to the floating center console, highlighting the characteristics of the "island structure". In terms of materials, the accessible parts (such as the instrument panel, the door interior panel, the center console, etc.) are wrapped in leather materials, creating the luxury feeling of a classic car.

The new crown features a 3000mm long wheelbase, ensuring plenty of legroom for rear passengers. The premium Napa leather seats and rear seats are both heated and ventilated, providing a comfortable ride experience for users. The rear center armrest is also equipped with a multi-function operation panel, further highlighting the luxury of the new crown, allowing rear passengers to enjoy a respectful experience. In addition, the new crown is also equipped with 64-color LED ambient lights, adding layer and comfort to the interior.

In terms of power, the new Crown is equipped with Toyota’s first 2.5L multi-stage hybrid system, with a maximum power of 179kW and a combined fuel consumption of 6.24L/100km under WLTC conditions, achieving strong power performance and higher fuel economy. This newly developed multi-stage hybrid system consists of a 2.5L engine and two motors. By combining step gears, it can provide direct and sensitive power response when accelerating in any speed range. At the same time, at high speeds, the engine speed can still be maintained at a low level, thus ensuring better fuel economy and driving tranquility.

With the arrival of the new Crown, the Crown brand has formed a new product matrix covering sedans, MPVs, SUVs and crossovers, leading FAW Toyota to open up a new high-end landscape.

Create a new strategic depthPromote the development of electrification, intelligence, and high-end

The strong return of the new Crown and the new Prado not only expands FAW Toyota’s product matrix, but also creates a new strategic depth for FAW Toyota in the new era of industrial transformation.

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At the product level, FAW Toyota already has Toyota’s high-end flagship "Crown Car Series", a powerful "SUV Car Series" led by the new Prado, and the global sales champion "Corolla Car Series". In addition, FAW Toyota also has the bZ pure electric series developed locally, and users can find their favorite products in FAW Toyota regardless of their needs.

At the technical level, FAW Toyota already has the THS ⅱ intelligent electric hybrid dual-engine technology that focuses on multi-scene commuting, the multi-level hybrid technology specially designed for high-performance models, and the super hybrid technology that takes into account off-road, acceleration and environmental performance. The full layout of the three intelligent electric hybrid dual-engine technologies will help FAW Toyota build an electrified product matrix with better structure and wider coverage. Not only that, Toyota’s first pure electric car bZ3 sold nearly 6,000 units in a month, demonstrating the demeanor of a new energy leader.

In addition, under the new technical proposition of "ITS TiME Now, Smart Future", FAW Toyota has "4T" intelligent technologies including intelligent electric hybrid dual-engine technology, T-Pilot intelligent driver assistance system, Toyota Connect intelligent interconnection, and Toyota Space intelligent cockpit, and realizes full coverage of TNGA architecture models, opening up a new intelligent technology experience for users. The comprehensive technology and product layout also makes FAW Toyota at the forefront of Toyota’s joint ventures in terms of electrification, intelligence and high-end.

Focusing on Chinese Movies | Peng Yuyan’s "Emergency Rescue" Releases Popular Science Short Film


1905 movie network news On December 2, coinciding with the National Traffic Safety Day, the film released a short popular science film with the theme of the national unified water distress call "12395", aiming to popularize the knowledge of maritime rescue to the public. As the first work on maritime rescue in a Chinese-language film, "Emergency Rescue" directed by Lin Chaoxian and starring Peng Yuyan has earlier announced that it will be raised to December 18.


So, before we look forward to the official release of Peng Yuyan’s new work, let’s take a look at the new trends in Chinese movies!

"Emergency Rescue" Exposes Popular Science Short Film

"Emergency Rescue" is based on a real maritime rescue incident, telling the story of ace secret service member Gao Qian (Peng Yuyan) and good brother Zhao Cheng (Wang Yanlin) and other rescuers who face the challenge of a major disaster and perform a thrilling maritime rescue mission together. In the newly released short film, whether it is Lin Chaoxian, Peng Yuyan, who is opening champagne under the water, or Wang Yanlin, who is enduring the cold in a pool of ice water, they are all "spoof" as objects in urgent need of rescue. The maritime rescue team finally used a fun and humorous way to popularize the maritime rescue hotline 12395 to the audience.


Click to watch the short popular science video of "Emergency Rescue"

Along with the popular science short film, there are also four thematic stills. In this group of stills, the rescue people at sea are caught in the flames and smoke, but they still move forward bravely. The high-risk working environment in the fire and the fighting spirit that never retreats show the heroic and fearless image of the Chinese superhero rescue people at sea.


Expose the "Guardian" version of the relationship poster


Directed by Guo Jingming, starring Zhao Youting, Deng Lun, Wang Ziwen, Chunxia, and Wang Duo, it is adapted from the oriental fantasy blockbuster "Qing Yaji" of the Japanese writer Nightpillow Tapir’s world-class IP "Onmyoji". The film exposes the "guardian" version of the relationship poster. The whole group of posters is paved with ink and wash scrolls, and the four great divine beasts of China are hidden in the background, which not only enriches the visual style of "Qing Yaji", but also brings new imagination space. With the appearance of this poster, a collision of good and evil full of love and hate entanglements also officially kicked off.


"Haruya Ji" tells the story of Onmyoji Seimei (played by Zhao Youting) and the samurai Boya (played by Deng Lun) who met unexpectedly due to exorcism. The difference in personality and the disparity in life experience make them frequently fight each other. After going through disasters, the two gradually build trust and eventually make a life-giving contract with each other. At present, the film has been set for a national release on December 25.


Release Ending Song MV 


Produced by Jiang Zhiqiang, the fantasy film "Red Fox Scholar" starring Chen Linong and Li Xian is adapted from the novel "Spring River Flower Moon Night", which tells the story of the fox demon Bai Shisan (played by Li Xian) who originally wanted to kill the scholar Prince Jin (played by Chen Linong) but accidentally became friends with Prince Jin. Recently, the film exposed the MV of the ending song "Young and Innocent" sung by Chen Linong. In the play, Chen Linong and Li Xian go to the exam together; while the MV outside the play records the tears of the two during the roadshow.

Click to watch the ending song "Young and Innocent" MV of "Red Fox Scholar" 


It is worth mentioning that the behind-the-scenes lineup of "Red Fox Scholar" is quite bright. The soundtrack master Hisashi Rang created the original score for the film, Hu Ba’s father Xu Chengyi participated in the production of the group demon animation, and Wang Jiawei’s royal art director Qiu Weiming participated in the design of the fantasy scenery in the film. Currently, the film is scheduled for release on December 4.