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CTR year-end feature： the mainstream media in China struggling under the pressure of the epidemic.

　　In the year of epidemic in 2020, people’s life safety is threatened, their life style is distorted, and the demand for high-quality information becomes more and more urgent, which also makes the value of mainstream media more prominent. In such a special year, what highlights did the mainstream media in China show and how did it change? At the end of the year and the beginning of the year, CTR scans the inventory for you.

　　First, the more dangerous the moment, the more the highlight of the mainstream media.

　　When the epidemic suddenly struck at the beginning of the year, which media can respond to the audience’s concerns about hot issues in a timely manner at this critical moment, and which media is truly the mainstream media.

　　On January 20th, Zhong Nanshan was interviewed by Bai Yansong, and issued the early warning of "human-to-human transmission" for the first time, which became a major turning point in the prevention and control of epidemic situation in China. Subsequently, the Central Radio and Television General Station successively sent more than 200 front reporting teams, and the CCTV news client’s uninterrupted live video broadcast of "Common War" for more than two months became the most concerned epidemic source of the whole network. With the help of WeChat platform, People’s Daily provides fast medical access for those who are infected with novel coronavirus; Hubei Radio and Television’s "Yangtze Cloud" client launched "Fighting against Epidemic ‘ Epidemic ’ The "free clinic" section provides users with convenient services such as free consultation and delivery of medicines to their homes; Hubei Voice Cabin Broadcasting is known as "Battlefield Broadcasting", which has created a new emergency format for broadcasting media. Sina Weibo cooperates with the central media and government departments, and by virtue of the advantages of social platforms, it delivers important information in time, and has also become an aggregation platform for epidemic situation and public opinion.

　　According to the national TV market viewing data, from January to November 2020, the per capita viewing time was as long as 253 minutes, a record high in the same period of ten years, in which the viewing time of news programs accounted for 17%, up 5% year-on-year. Among them, the viewing share of CCTV news channel increased by 73% in the first half of 2020, and the single-day share reached 8.73% on January 26, which was the highest single-day value since the channel started broadcasting in 2003.

　　According to CTR’s monitoring and evaluation of the network communication power of eight central media and 38 radio and television organizations at or above the provincial level in the most critical period of epidemic prevention and control (January 20 to February 20), China Central Radio and Television General Station, People’s Daily and Xinhua News Agency rank among the top three central media; Central Radio and Television General Station, Hubei Radio and Television Station and Zhejiang Radio and Television Group rank among the top three radio and television institutions at or above the provincial level.

Ranking of Internet Communication Power of Central Media’s Anti-epidemic Reports

Data period: January 20th to February 20th, 2020.

Ranking of Network Communication Power of Anti-epidemic Reports of 38 Radio and Television Organizations

Data period: January 20th to February 20th, 2020.

　　Second, due to changes, media integration has entered the fast lane of upgrading and deepening.

　　The year of the epidemic is also a year in which the digitalization process of the audience is accelerated, especially for middle-aged and elderly people, which originally took several years to infiltrate and transform, but was forced to speed up to several months by the epidemic. On June 30 this year, the central government issued the order to accelerate the development of deep media integration again after a lapse of six years. Under the brand-new strategic layout of "5G+4K/8K+AI", the structural reform of the content supply side has been fully promoted by the Central Radio and Television General Station; Hunan Radio and Television’s "Mango Mode" iteration is version 2.0, which has been upgraded from the original "one body, two wings and one pluralism" to "one cloud, multiple screens and one pluralism"; SMG launched the BesTV+ streaming media strategy, and upgraded the streaming media strategy to the overall strategy of the group. The media integration process of mainstream media has entered the fast lane of upgrading and deepening.

　　According to CTR media monitoring data, as of the third quarter of 2020, the cumulative download volume of self-owned APP products of 11 provincial radio and television institutions has doubled; The number of fans in the single account of 8 radio and television organizations increased by over 100%; On the third-party platform, there are a total of 111 fans with a size of over one million. Taking the short video category as an example, the short video communication of mainstream media will show explosive growth in 2020. The average number of fans of short video accounts in mainstream media reached 1.55 million, of which 37 were tens of millions of top-stream accounts, an increase of 15 over 2019. In CTR- Aauto Quicker media number list, CCTV News, People’s Daily and People’s Daily ranked among the top three media numbers in Aauto Quicker. What’s more worth mentioning is that "CCTV News" Tik Tok achieved over 100 million fans on October 26th, and became an absolute top account.

　　Video channels with short network transmission in the first three quarters of 2020;

　　TOP10 list of radio and television organizations at or above the provincial level

　　Data cycle: January-September 2020

　　Data cycle: the third quarter of 2020

　　Along with the strategic upgrade of integration and transformation, MCN of radio and television in various places has flourished. Up to now, at least 20 radio and television organizations in China have been transformed into MCN organizations. According to the joint research of CTR and Aauto Quicker Science and Technology, there are nearly 70 media MCNs on the platform of Aauto Quicker alone, and there are nearly 50 accounts with more than one million fans. The monthly video broadcast volume exceeds one billion, and the media MCN institutions have entered a rapid climb stage from the initial stage in 2018.

　　At the same time, the communication innovation of the mainstream media in the epidemic year has also been branded with a strong "epidemic" brand, showing a face of integration of pattern renovation. All kinds of "cloud weapons" such as slow live broadcast, cloud editing, holographic images, AI and AR are in full bloom. The live "slow live broadcast" of "Central Video" launched during the construction of Huoshenshan Hospital and Thunder God Mountain hospital attracted nearly 170 million online "cloud supervisors" in less than two days. Large-scale variety shows such as Hunan Satellite TV’s Singer’s Year of Playing, Sound in the Surrounding 3, Oriental TV’s New Blind Date in China, and Shandong Satellite TV’s I am a Big Star have started the cloud production mode. During the two sessions, Hubei Radio and Television took the lead in launching the "editorial department on the blockchain cloud" and innovating the "news crowdfunding" model. There are also mainstream media-born "New Network Red", such as Wang Bingbing, who is praised by netizens as the host with the most beautiful smile, and Sa Beining, who is the originator of Versailles, who has frequently boarded hot searches for all kinds of words. It can be seen that the mainstream media is becoming more and more proficient in grasping hot spots, creating interesting points and tipping points in the new position of the Internet.

　　According to the monitoring of CTR media convergence network communication power evaluation system, in the first three quarters of 2020, China Central Radio and Television General Station, People’s Daily and Xinhua News Agency ranked among the top three in central media network communication power. Among the 38 radio and television institutions above the provincial level, CCTV, Hunan Radio and Television Station and Shanghai Radio and Television Station rank in the top three.

　　Comprehensive list of network communication power in 2020

　　Data cycle: January-September 2020

　　Third, traditional advertising is under increasing pressure, and media marketing creates new growth.

　　Affected by the epidemic, economic activity declined, advertisers were more cautious during the epidemic, and the resources of the media itself also decreased, and offline activities as an important income supplement of the media were forced to suspend. CTR’s advertising monitoring data shows that although TV viewing increased during the epidemic period, the advertising in the TV industry did not increase with the increase of viewing. From February to April, the spending on TV advertisements dropped by over 30% year-on-year, and the overall spending on advertising publications in the first three quarters of 2020 dropped by 15.4% year-on-year. For the first time in ten years, the proportion of advertisers who reduced their advertising budget this year was higher than that of advertisers who increased their budgets. Although after the third quarter, with the rapid economic recovery, the decline of advertising expenditure narrowed, and the advertising publication expenditure in October ushered in a double growth month-on-month and year-on-year, of which TV advertising increased by 4.4% year-on-year, but the overall advertising market is still in a state of structural adjustment under heavy pressure, and advertisers’ marketing budget is further concentrated on head media and top resources, and tilted towards media marketing.

　　In 2020, the "Brand Power Project" of China Central Radio and Television General Station integrated media resources and built a brand-new communication service plan. The business innovation in resources and services was fully recognized by the market, and the pre-sale of "Brand Power Project" increased by 27% year-on-year, achieving contrarian growth.

　　In 2020, "live broadcast with goods", a new Internet format, ushered in a phenomenal explosion, which was a successful exploration of the mainstream media’s integrated marketing to create new growth. Starting from the public service live broadcast of Hubei specialty products such as "Xiao Zhu Pei Qi" by the Central Radio and Television General Station, with the help of the integration mode of "TV+E-commerce", "CCTV Boys" (Kang Hui, Sa Beining, Zhu Guangquan and Nigmat) brought 1.4 billion goods in three hours, setting a new record for live broadcast, and "buying all over China" drove consumption to pick up on a large scale. Since this year, CCTV’s live broadcast has accumulated goods.

　　The fact that these media-integrated marketing have created new growth proves that most advertisers’ demand for advertising marketing is not only to release product promotion information, but also to upgrade their own products and solutions. Therefore, tapping media-integrated resources, designing media-integrated products and using big data to create a new digital infrastructure for media-integrated marketing upgrade have become major propositions that mainstream media must answer for survival and development.

　　Fourth, the international public opinion field presents a new situation, and the new track calls for new kinetic energy.

　　The epidemic situation has had an important impact on economic globalization and international public opinion field, and the epidemic prevention measures, coping models and international cooperation mechanisms of various countries have become global concerns. Grasping the law of international communication and the new situation of international public opinion field, fully understanding the important role of the Internet in international communication and actively deploying overseas social platforms are one of the highlights of improving the international communication ability of major domestic media.

　　According to the influence data of CTR overseas social platform, the overseas influence of CCTV ranks first, while People’s Daily and Xinhua News Agency rank second and third. CCTV has opened more than 240 accounts on YouTube and Facebook, two major international social media platforms, with a cumulative subscription of 370 million accounts. The cumulative subscription of Xinhua News Agency accounts is 190 million. During the epidemic period, CGTN released "Wuhan War and Epidemic" through YouTube platform, which made overseas audiences know the actual situation in Wuhan for the first time, with a cumulative broadcast volume of 17.89 million.

　　TOP10 Influence of Overseas Social Platforms of Mainstream Media Organizations in 2020

　　Image data period: January 1-December 18, 2020.

　　TOP5, the influence list of overseas social platforms of mainstream media organizations in 2020

　　January 1-December 18, 2020

　　Facebook and YouTube

　　Cumulative subscription of central media on two overseas social media platforms

　　Innovative communication strategies from the audience, effective use of self-media to convey China’s voice, showing people’s lives through daily scenes, presenting vivid and three-dimensional image of China from the perspective of ordinary people, and combining "hard power" and "soft communication" to complete the transformation from discourse power to international communication ability are another highlight of the overseas communication of mainstream media in 2020.

　　In the year of epidemic in 2020, China has created two miracles. One is that it has made great strategic achievements in epidemic prevention and control, and the other is that it has become the first major economy in the world to achieve positive economic growth. It can be said that the mainstream media in China lived up to their mission under the heavy pressure of the epidemic and made due contributions to the creation of the two miracles.

Let the Silk Road Spirit Light up the Sky of Dreams —— Sidenotes on the Welcome Dinner of the ＂Belt and Road＂ International Cooperation Summit Forum

　　Xinhua News Agency, Beijing, May 14th　Title: Let Silk Road Spirit Light up the Sky of Dreams — — Sidelights on the Welcome Dinner of the "Belt and Road" International Cooperation Summit Forum

　　Xinhua News Agency reporters Tan Jingjing, Bai Jie and Wu Mengda

　　“‘ Belt and Road ’ Construction carries our yearning for a better life, which will condense the dreams of every country and every people into a common aspiration, turn ideals into reality and make people happy and healthy. "

　　14日，北京这座古老与现代交相辉映的国际化大都市，又一次汇聚全世界的目光。

　　当晚，国家主席最高领袖和夫人彭丽媛在人民大会堂举行宴会，欢迎出席“一带一路”国际合作高峰论坛的外方代表团团长及嘉宾。

　　这是“一带一路”倡议自2013年提出以来召开的层级最高、规模最大的国际会议。与会代表齐聚丝绸之路的始发地中国，向历史致敬，朝未来进发，在全球发展的激扬跌宕处开启大道之行。

　　夏日的傍晚，微风徐徐。金色夕照中，人民大会堂显得分外巍峨。

　　晚6时许，出席高峰论坛领导人圆桌峰会、高级别会议的嘉宾国政要和国际组织负责人及配偶相继抵达。

　　在大会堂二层的巨幅国画《江山如此多娇》前，最高领袖和彭丽媛热情迎候，与贵宾一一握手，互致问候，并合影留念。

　　伴随着悠扬欢快的迎宾曲，最高领袖和彭丽媛同贵宾们步入宴会厅。可容纳近千人的宴会厅灯火辉煌、壮丽恢弘。位于大厅正前方的主席台上放置着巨大的“‘一带一路’国际合作高峰论坛”黄色背景板。台侧鲜花吐艳、绿植滴翠。

　　“我们正走在一条充满希望的道路上。我相信，只要我们相向而行，心连心，不后退，不停步，我们终能迎来路路相连、美美与共的那一天。我相信，我们的事业会像古丝绸之路一样流传久远、泽被后代。”最高领袖在致辞中说。

　　2000多年前，怀着友好交往朴素愿望的先辈们开辟了古丝绸之路，开启了人类文明史上的大交流时代。如今，曾带给沿线国家繁荣与兴盛的古丝绸之路，在共商共建共享精神指引下，正不断孕育新的合作成果，重新焕发勃勃生机。

　　宴会后，最高领袖和彭丽媛同贵宾们一同前往国家大剧院观看文艺晚会。

　　矗立水畔的国家大剧院，宛若一颗“明珠”，在灯光照射下晶莹剔透，如梦如幻。不远处是有着数百年历史的故宫，碧瓦朱墙，飞檐翘角。二者交相辉映，古都北京的悠久文明与现代气息融为一体，构成一幅瑰丽画卷。

　　大气磅礴的歌舞“千年之约”拉开了晚会序幕——

　　舞台瞬间幻化为敦煌莫高窟的立体壁画，洞窟内的仙女反弹琵琶，大唐盛世钟乐齐鸣，全息影像中的仙女曼妙飞天……观众沉醉在美妙而梦幻的丝路世界中，仿佛回到了昔日丝绸之路的重镇敦煌，听到了悠远的驼铃声。

　　It’s exciting to surf the sea. "Blue Sea and Elegant Rhyme" perfectly combines folk music, symphony and characteristic percussion music, and demonstrates the magnificent voyage of ancient merchant ships from the southeast coast of China along the Maritime Silk Road, through Indochina Peninsula, through the Indian Ocean, into the Red Sea, and finally to Central Africa and Europe.

　　The dazzling light and shadow and exciting music present the past, present and future of the Silk Road on land and the Silk Road on the sea to the world, showing the profound history and culture of China and the Silk Road spirit with peaceful cooperation, openness and tolerance, mutual learning and mutual benefit as its core.

　　"Four Seasons in Beijing" skillfully combines pleasant piano playing with spring, summer, autumn and winter depicted by oil painting, watercolor painting, meticulous painting and Chinese painting. In the romantic and elegant piano music of Liszt’s Dream of Love, the setting sun, the Forbidden City, the folk hutong, the red leaves of the Summer Palace and the Great Wall in the snow are superimposed one by one, showing the beauty of Beijing.

　　This is a feast of blending Chinese and western cultures — —

　　The ballet "Ink Silk Language" tells the story of a distant visitor meeting a group of elegant girls in the misty rain south of the Yangtze River, conveying the good wishes of Chinese and foreign people to know each other and get close; Male and female voices deeply interpret China’s classic song "I Love You China" and Italian folk song "My Sun". The beautiful harmony is intoxicating, just like the "Belt and Road" connecting the East and the West, composing a friendship movement of cultural blending.

　　At the end of the performance, children from more than 30 countries along the "Belt and Road" joined hands with China children to sing a song "Ode to Peace for a Common Home". The hall echoed with the sounds of nature, and the vast universe and blue earth were projected on the 3D screen, presenting our beautiful home.

　　This is not only an ode to friendship and world peace, but also a tribute to the community of human destiny.

　　Anton, an 8-year-old boy from Belarus, is the youngest actor in the audience. "This is my first time on stage with friends from so many countries, and I will always remember ‘ Belt and Road ’ 。”

　　Time flies, things change. Crossing the starry sky of history, the ancient Silk Road is full of new vitality of the times. As the Chairman of the Supreme Leader said, it is a continuation of the historical trend and a correct choice for the future that we inherit the spirit of the ancient Silk Road and discuss the construction of the Belt and Road.

　　Tomorrow, Chinese and foreign leaders will continue to discuss the construction plan of the "Belt and Road" and draw a beautiful blueprint for mutually beneficial cooperation. The "Belt and Road" construction, which carries the people of all countries’ longing for exchanges, looking forward to peace and pursuing development, is standing at a new starting point and starting a new journey of building a community of human destiny.

Just now, Tencent announced that this product is off the assembly line!

Tencent rolled off another product today.

On July 5th, Penguin FM, an audio platform owned by Tencent, released an offline announcement, saying that Penguin FM regretted to say goodbye to everyone due to business adjustment. From now on, Penguin FM will close the user registration and recharge functions, and officially stop operating at 0: 00 on September 6, 2023.

It is reported that Tencent’s "Penguin FM" was originally named "Radish FM", focusing on zero-flow listening, recommending selected programs for users’ intelligence in multiple scenarios, and online listening to audio programs such as novels, music, jokes, news and entertainment gossip in a massive program library.

WeChat official account of Penguin FM shows that it has not been updated for nearly three years.

According to the "2023 China Online Audio Market Development Research Report", among the mainstream online audio apps, the Himalayan has the highest monthly active users, with 140 million monthly active users, which is in the first echelon; Followed by lazy people listening to books, listening to tomatoes, dragonfly FM and litchi, the monthly active users are as high as 12 million, and these apps are in the second echelon; The monthly users of apps such as Yunting, Uncle Kai’s storytelling, Cool Listening, Cat Ear FM, Penguin FM, Listening FM and Getting are also above 1 million, and these apps are in the third echelon.

Previously, Tencent has successively launched a number of products.

On March 9, Tencent’s digital collection platform Magic Core APP announced that it will be offline at 24: 00 on June 30, 2023 based on business adjustment. After the Magic Core APP goes offline, users who hold the collection will not be able to query, download, display and share the purchased digital collections in the APP, and they will not be able to make a refund.

On November 17th, last year, QQ mailbox released the offline announcement of QQ mailbox group mail function.

The announcement said that due to business adjustment, the "QQ mailbox group mail" function will be terminated on December 10, 2022. At that time, you can still view the historical group emails, but you can’t send new group emails or view the QQ group list. You can save multiple recipients as email contact groups and send emails conveniently.

In October last year, Tencent Map official website announced that the PC side of Tencent Map will stop service on November 11.

Last year, on August 16th, the watch APP, which had been in operation for seven years, also announced its closure and officially stopped its operation. According to public information, during the peak period, Tencent watched 240 million active users and occupied the first-class entrance position of QQ.

On July 5th, last year, the operation team of Pocket WeGame released the delisting announcement of Pocket WeGame, saying that the products of Pocket WeGame (including Pocket WeGame App, WeBiBi WeChat applet and WeBiBi H5 version) will be terminated at 23: 59 on September 8th this year.

In February last year, Tencent’s social e-commerce product Goose Pinpin announced that it would stop operating due to business adjustment.

Bo Huang： I just want the Monkey King to become an old man. His salary is less than 8 million.

[Movie Network] Exclusive Interview with Bo Huang　　Click to watch the interview video.

[Click to view the high-definition interview atlas]
　

　　　 Movie network news(Video/He Pantu/Yang Nan/Li Chao) A Chinese OdysseyStephen Chow made the Monkey King a classic in the hearts of countless people. After many years, Stephen Chow once again challenged the traditional story of The Journey to the West, only this time, Master Xing retired behind the scenes and became a director, while the person who played the Monkey King became Bo Huang. Recently, Bo Huang accepted an exclusive interview with [Movie Network]. He said that in order not to be compared with his previous work, he deliberately turned the Monkey King into an old man. The Monkey King is not beautiful, will the audience still buy it? Let’s see what Bo Huang, whom Stephen Chow called the comedy Wang Zhongwang, said.

Personally, I don’t have any style. It’s fun to cooperate with Xingye.

　　　 Stephen Chow and Bo Huang, two great comedians in the south and the north, will join forces with each other this time. What kind of chemical reaction can they have? Is it a perfect match, or is it the opposite? Bo Huang said that it is an actor’s duty to obey the director’s style; Working with Stephen Chow is a very happy thing in itself.

　　　 [Movie Network]: Do you think your comedy style matches that of Stephen Chow when you play the Monkey King in the film directed by Stephen Chow?

　　　 Bo Huang: This is the director’s problem. Personally, I don’t have any style. Actors are a part of film creation. It is also your job to serve the film better and integrate yourself into the overall temperament of the film. This visit is also an opportunity to learn. I used to like Stephen Chow’s works very much.

　　　 [Movie Network]: Do you think Stephen Chow’s style has changed?

　　　 Bo Huang: The director has his own creative characteristics, and he has a deep brand in the hearts of the audience. His previous comedy style and his comedy status have been well accepted by the audience. That’s what the audience likes. This is his personal characteristic, which is quite important. Let’s play more on the original basis this time.

"Journey to the West" stills

　　　 [Movie Network]: Was Stephen Chow serious when he directed the movie on the set?

　　　 Bo Huang: I don’t think so this time. Because making a comedy must be a very happy state to come up with those ideas. It’s still strange that you are unhappy here. Often, before chatting and shooting, I laughed and fell to the ground first.

　　　 [Movie Network]: For example?

　　　 [Movie Network]: A lot, he will make a lot of extreme demands. For example, you are already embarrassed and should be able to go, but he will think, if you don’t go at this time, what will be more embarrassing? He will be embarrassed to the extreme.

Next page:The Monkey King is actually an old man. It’s her regret that Shu Qi won’t play emotional drama with me.

2.0T+ wet dual clutch (DCT), will you buy it？

As a top-class product for the future, it has not completely broken the current design idea, but evolved again on the basis of the existing design language. Audi A5′ s large mouth grille on the front face is highly recognizable, and with the "Audi" logo, the design of the front face of the vehicle is very atmospheric, with unique headlight shapes on both sides, and the internal light groups are patchy and bright when lit. From the side, the new car adopts the design of side lines, which prolongs the visual effect of the car to a certain extent, and the wheel design looks very stable. In the tail part, Audi A5 has adopted many popular design elements, and its taillights also have a certain sense of advanced.

When it comes to the interior, the design of the interior of Audi A5 gives people the feeling that there are layers. At the same time, it is equipped with a shift paddle, which is very practical. The center console is made of plastic and metal, and the materials and workmanship seem to be quite satisfactory. The 7.0-inch center console is simple in screen design, but fully functional. The front row is also equipped with a dual-temperature automatic air conditioning control system, which can freely debug the most comfortable space atmosphere. And there are very refreshing ergonomic seats.

The length, width and height are 4765×1843×1364mm respectively, and the wheelbase has reached 2825 mm. In the same class, the wheelbase of Audi A5 ranks 20th. Audi A5Sportback 45 TFSI quattro selected the dynamic skylight to provide a wider field of vision, which can create a better visual environment and good sensitivity for the rear passengers and increase the light penetration for the whole vehicle. Audi A5′ s trunk volume ranks 26th among the models of the same price and class. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Audi A5Sportback 45 TFSI quattro adopts a 2.0 engine with a maximum horsepower of 265 and a peak torque of 370, matching the wet dual clutch (DCT) gearbox. 2.0 engine with Audi A5 is quite satisfactory in power performance, with weak low torque and can feel hysteresis. The official measured acceleration of Audi A5 is 6.4S, ranking 21st among more than 800,000 medium-sized cars.

The active/passive safety configuration of Audi A5 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand the Audi A5, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased the Audi A5 in history. We can see that what everyone is most satisfied with the Audi A5 is that it looks luxurious on the outside. In addition, the technical configuration is useful and everyone likes it later.

Quality car selection： Can the Ford Mondeo Sport break into the mainstream camp？

The positioning of Changan Ford Mondeo Sport is very unique. It can be regarded as a sports hatchback version of Mondeo or a hybrid version of Ford EVOS. Obviously, Ford chose the former, and the purpose of regaining the "Mondeo" in the past must be to rely on the influence of the old model in the Chinese market to attack the mainstream camp of the current hot new energy vehicle market. So can it do it? This issue of "Quality Car Selection" will reveal the answer for you.

First, basic information and product highlights

The above manufacturer’s guide price only represents the price on July 11, 2024. If there is any change, please refer to the official website.

The 2024 Changan Ford Mondeo Sport Edition was officially launched on June 7, 2024. The new car was launched in two models, both of which were equipped with an EcoBoost E hybrid system composed of a 2.0T turbocharged engine and a single front motor.

The 1.1-meter-long "hairtail screen" in the interior of Changan Ford Mondeo Sports Edition is definitely the visual focus, with a number of intelligent functions built in. Among them, the Ford FNV intelligent interconnection network architecture can realize OTA online non-inductive upgrades, coupled with free basic traffic, so as to realize frequent updates.

SYNC + 2.0 Zhixing Internet system has built-in Ford’s first virtual artificial intelligence assistant "Ford Blue Friends" VPA Zhixing partner, more than 70 kinds of semantic recognition, the recognition rate is as high as 98%, and there are facial recognition, gesture control and other intelligent interaction patterns.

The new car comes standard with the EcoBoost E hybrid system, which is composed of a 2.0T engine + a single motor in front. It matches the E-CVT gearbox, and the comprehensive maximum horsepower of the system is as high as 308Ps. At the same time, due to its hybrid system, the cost of the car is significantly reduced, the fuel consumption in the high-speed section is as low as 4.64L/100km, and the WLTC comprehensive cruising range can reach 915km. With both strong power and low fuel consumption, this is a surprise offered by the Mondeo Sport Edition. Coupled with the five-door hatchback shape, it is quite appropriate to call it a "household performance steel cannon".

Second, product competitiveness analysis

The above manufacturer’s guide price only represents the price on July 11, 2024. If there is any change, please refer to the official website.

This time, we selected the 2024 GAC Toyota Camry Duplex (hereinafter referred to as Camry Duplex), which is similar in price to the 2024 Changan Ford Mondeo Sport (hereinafter referred to as Mondeo Sport) and is a hybrid model, and compared it with the 2023 GAC Honda Accord New Energy (hereinafter referred to as Accord New Energy). From the price range, the starting price of the Mondeo Sport is between the Accord New Energy and the Camry Duplex, while the top price is much lower than the other two models. Among the three models, the Camry has the largest price range, with a total of 8 models available. In comparison, Accord New Energy and Mondeo Sport offer four and two models respectively, with limited options.

In terms of design, none of the three models adopts the simple style that is popular in today’s new energy vehicles. They still have the traditional design of fuel vehicles, which has the advantage of being more acceptable to consumers. At the same time, the three models also have typical family-style design features, which are highly recognizable. In terms of power system, the Mondeo Sport and Camry dual-engine are equipped with a gasoline-electric hybrid system, and the latter’s fuel engine provides 2.0L and 2.5L displacement. The Accord new energy is equipped with a plug-in hybrid system, but it only supports slow charging, and the battery capacity is not large, and the pure battery life is limited, so the advantage is not obvious.

Specific to the vehicle configuration level, it is not difficult to see from the comparison of the configuration table that the Mondeo Sport Edition has a number of configurations exclusively, covering practicality, comfort and intelligence, and the overall performance is undoubtedly better. In addition, for such mid-range models, a good sound is essential. Although the number of speakers in the Mondeo Sport Edition only slightly exceeds the other two models, it has Bang & Olufsen professional tuning equipment and high fidelity speakers of the brand, ensuring that the hearing effect can reach the level of luxury cars.

III. Product quality and service trend analysis

As a sports version of the Mondeo, will the 2024 Changan Ford Mondeo Sports have any hidden dangers of quality problems? In this regard, we will start with the failure problems of Changan Ford EVOS models in the past year, and initially predict the development trend of new car quality problems in the future through the comparison of failure problems.

After screening the complaint data of Changan Ford EVOS models for nearly a year, it can be found that the main fault problem is "battery failure". Further analysis shows that Changan Ford Mondeo Sport has replaced the 2.0T oil-electric hybrid system and upgraded the electrical system, so it can be considered that the new car does not have the above problems for the time being. But the actual situation will not be determined until it is put into use for a period of time.

With the continuous development of the automobile market in our country, the level of brand pre-sales/after-sales services and the quality of the purchase experience have gradually become important factors affecting consumers’ final purchase. Therefore, based on the big data of the car quality network, we will provide consumers with a more objective reference for purchasing models by analyzing the common service problems of brands or car series in the past year.

From the point of view of service complaints, "system upgrade problem" has become a relatively common service problem for car owners to complain about. Through further analysis, it can be seen that most of these service problems come from Mondeo and Ruiji models.

In terms of measuring the word-of-mouth of after-sales services for new cars, we will analyze the response of enterprises to complaints from owners, and objectively anticipate the word-of-mouth of after-sales services for new cars in the future. According to the data of Car Quality Network, the response rate of Changan Ford brand complaints in the past year was 100%, which shows that manufacturers attach great importance to the demands of car owners.

Four, after-sales services policy and network distribution

In terms of after-sales services policy, the purchase of 2024 Changan Ford Mondeo Sport Edition can enjoy three years or 100,000 kilometers of vehicle quality assurance (please consult your local dealer for details).

After purchasing a vehicle, it is necessary to involve the daily maintenance of the vehicle. At this time, the number and distribution of brand dealer stores are very important, and it will even have a certain impact on whether consumers buy the brand model. According to the statistics of Car Quality Network, Changan Ford brand currently has 443 dealer stores in China, covering 31 provinces, municipalities and autonomous regions, of which Jiangsu, Shandong and Guangdong provinces have a relatively large number of dealers.

Summarize:

Changan Ford borrowed the name of "Mondeo" and used it on Ford EVOS, and replaced the more powerful 2.0T hybrid system to create a "home performance steel cannon" called Mondeo Sports Edition. It is more practical than Mondeo and more powerful than EVOS. It combines the advantages of both, and even in the face of domestic consumers with discerning tastes, it has enough confidence. However, with the leap in the product power of self-owned brand new energy vehicles, if you want to break into the mainstream camp, appropriate end point discounts are essential.

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■ Tule history

The first generation of Tule was born in 1951. Strictly speaking, it can only be regarded as a model that can be imitated and borrowed from. Its appearance is very similar to that of the American Willys model. Nine years later, the new second generation model came out, providing a variety of models including two-door soft-top convertible/hard-top/van/5-door models. The new 4.0L L6 engine was also fitted to the new car. When the third generation model was launched, the time had already come to 1980. The new car was brand new in terms of shape, chassis and powertrain, and it could also switch between high-speed four-wheel drive and low-speed four-wheel drive as needed. Some models were also equipped with limited-slip differential locks.