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Female college students peel crayfish part-time： charge 15% service fee, and peel 12 Jin a night when they are busy.

　　Specially peeling crayfish for guests, with a service charge of 15%. Recently, a restaurant in Huangpu District of Shanghai launched such a "shrimp peeling service on behalf of customers" and hired two part-time "shrimp peelers".

　　On May 23, 2018, He Nanxin peeled crayfish in the restaurant. The Paper reporter He Yingwei Intern Zhu Yushe

　　Soon after the service was launched, it quickly sparked a heated discussion on the Internet. Some netizens questioned the store’s "making gimmicks" and worried about the sanitary condition of peeling shrimp. A reporter from The Paper (www.thepaper.cn) visited and learned that two part-time "shrimpers" in this restaurant are college students. When peeling shrimps, they will wear disposable gloves and white masks, and they can sit opposite the customers to peel shrimps, or they can take them to the kitchen and serve them to the customers’ table. When business is good, a "shrimp peeler" can earn 300 yuan a night.

　　What are the food safety standards for crayfish shops to launch on-site lobster peeling service? In this regard, Zhang Lei, deputy director of the Food and Beverage Supervision Department of Shanghai Food and Drug Administration, told The Paper that peeling crayfish on the spot is similar to cutting the skin of roast duck on the spot. Shrimp peelers should hold health certificates, wash their hands and disinfect before operation (if tools are used, they should also be cleaned and disinfected), and the peeled shrimps should be eaten in time.

　　The store told The Paper that all employees in the store have health certificates, and two part-time shrimpers have also obtained health certificates, one of whom is valid from October 2017 to October 2018, and has produced an electronic certificate.

　　Part-time "shrimpers" are all female college students.

　　On May 23rd, a reporter from The Paper visited the site and learned that at present, two part-time waiters in the store are college students who work part-time. They wear disposable gloves when peeling shrimps for customers, and they don’t communicate too much. According to the store, the service will continue, and other waiters will also provide shrimp peeling service when the business is hot on holidays.

　　This restaurant, which offers the service of peeling shrimp on behalf of customers, is located in Huaihai Middle Road, Huangpu District, Shanghai. At 18: 00 on May 23, the night market had just started. When He Nanxin, a part-time shrimp peeling waiter, arrived at the store, he put on an apron in the store first, and picked up a broom to help clean up before the customers arrived. Transparent disposable gloves and a white mask are prepared in the pocket of her apron. "This is to ensure the hygiene of peeling shrimp for customers."

　　He Nanxin is from Xinjiang. She is a senior this year. She said that she didn’t really eat shrimp since she was a child. She didn’t learn to peel crayfish until she came to this restaurant for a part-time job. "Now the peeling is becoming more and more skilled. There is nothing special about peeling shrimp, that is, there will be some pain in the fingers after working every day." She said that on weekends when business is booming, she has to peel nearly 12 pounds of crayfish every night and earn more than 300 yuan a night. "Working part-time at night will not hinder daily study, but also support herself with labor."

　　Will such service be embarrassing? He Nanxin said that in her own view, this is also the relationship between the waiter and the consumer. At work, she usually doesn’t talk to customers very much, and occasionally she talks a few words, mainly focusing on peeling shrimp. The faster she peels, the more she earns. ""Some netizens doubt our work, but I actually come to work part-time and work as a waiter. " He Nanxin said that he will continue to insist on this part-time job.

　　Hotel: Beauty is not the only criterion for recruitment.

　　On the day of The Paper reporter’s visit, a customer inquired about this service, saying that this service is quite innovative and can really save a lot of trouble, but it may be more suitable for customers who come to eat alone. Otherwise, it will be awkward for friends to have dinner and someone will sit opposite them. It will be much better if the shrimp can be peeled off and served.

　　A few days ago, this "shrimp peeling on behalf of customers" service also caused a heated discussion on the Internet. Some netizens questioned that the store was "making gimmicks" and worried about the sanitary condition of the service. Some even wondered whether there were additional services or hidden consumption.

　　"Every time a service is provided, the clerk will first explain to the customer that this service only involves peeling shrimp." Huang Meng, the manager of the store, said that this shrimp peeling service started in early May and may last until the end of September. Shrimp peeling service will charge 15% of the price of crayfish dishes as a service fee, which belongs to the shrimp peeling staff and is settled daily without going through the store account. "During the trial operation, we found that some customers wanted to play with their mobile phones while eating. Some female customers were worried that the shrimp shells were too hard and would hurt their fingers because of manicure. They all hoped that a waiter could help peel crayfish, so we wanted to launch a shrimp peeling service based on customers’ needs."

　　Huang Meng said that they were also inspired by the idea of this service. Since the barbecue can be roasted by the waiter, the crayfish can also be peeled by the waiter. At present, there are two shrimpers in the restaurant, both of whom are college students who come to work part-time. Considering the convenience and safety of part-time college students, the general working hours of shrimp peeling waiters are from 6 pm to 11 pm. Based on the customer’s demand, the shrimp peeling waiter can sit opposite the customer and peel the shrimp continuously, or take it to the kitchen and serve it after peeling. When the business is booming on weekends or holidays, other waiters will also provide shrimp peeling service, and they will also charge 15% service fee, which will be owned by the waiter.

　　"In fact, the purpose of launching this service is to let diners enjoy food better. I didn’t expect the focus of the network to be so different. We don’t use beauty as the sole criterion for recruitment, but all recruitment in the service industry is to find a good look. " Huang Meng said that this shrimp peeling service will continue at present, and efforts will be made to improve the quality of this service, and medical masks will be purchased for waiters in the future.

Extract aviation fuel from waste oil! Netizen： This is the correct usage of waste oil.

　　Mention gutter oil

　　Many people’s first reaction is harmful to health.

　　But if you use it in the right place,

　　Waste oil can also play its value.

　　recent days

　　An A350 aircraft was accepted by Air China.

　　The plane used 5% sustainable fuel for its first flight.

　　Its raw material is waste oil.

　　Adopt technology with independent intellectual property rights for production.

　　The big plane drank "gutter oil"

　　Not only can you sail normally

　　It can also achieve green flight.

　　The aviation industry has made a key breakthrough in emission reduction.

Extract aviation fuel from waste oil! Netizen: This is the correct usage of waste oil.

　　Let "gutter oil" fly to the sky.

　　It is by China Petrochemical Research Institute.

　　The first bio-jet fuel industrial device developed in China

　　The device is made of used cooking oil and edible oil.

　　That is, waste oil

　　Production of bio-jet fuel as raw material

　　(Bio-jet fuel:

　　It is aviation kerosene produced with renewable resources as raw materials.

　　Raw materials mainly include waste cooking oil,

　　Animal and vegetable oils, agricultural and forestry wastes, etc.)

　　Compare with that traditional petroleum-based aviation kerosene

　　Carbon Dioxide Emission of Bio-jet Fuel in Life Cycle

　　The maximum emission reduction can be more than 50%

　　The device can "swallow" about 100,000 tons of "gutter oil" every year.

　　Spit out 40,000 to 50,000 tons of clear biological aviation kerosene.

　　Converted, it can reduce carbon dioxide emissions by about 80 thousand tons per year.

　　It is equivalent to nearly 50,000 economical cars being shut down for one year.

Extract aviation fuel from waste oil! Netizen: This is the correct usage of waste oil.

　　"Waste oil" turns waste into treasure

　　The biggest difficulty is that

　　Waste oil contains a lot of fatty acid compounds.

　　Its oxygen content is as high as 11%

　　And traditional raw materials—

　　The oxygen content of petroleum is less than 0.1%

　　The difference is more than 100 times

　　Direct influence of oxygen molecules

　　Activity and stability of catalyst in refining and chemical plant

　　In addition, gutter oil also contains

　　Sulfur, chlorine, metal elements and other impurities.

　　Have to be removed one by one.

Extract aviation fuel from waste oil! Netizen: This is the correct usage of waste oil.

　　Bio-oil raw materials which can be used to produce bio-aviation kerosene. Source: China Petrochemical Research Institute

　　To this end, China Petrochemical independently developed

　　Special catalyst and process

　　And has been demonstrate and verified by an industrial scale device.

　　May this year

　　HEFA route of Zhenhai Refining and Chemical Company

　　Biological aviation fuel products pass

　　RSB certification for sustainable biomaterials

　　This certification

　　It is obtained from China’s biological aviation coal products.

　　The first global sustainability certification.

　　It shows that Zhenhai Refining & Chemical Biological Aviation Coal Device

　　Raw materials, production technology and products are all in line with.

　　Basic principles and standards of sustainable development of RSB biofuels

Extract aviation fuel from waste oil! Netizen: This is the correct usage of waste oil.

　　According to calculation

　　A city of ten million people.

　　The actual recovery of waste oil after meals is about 10,000 tons per month.

　　Recover more than 100,000 tons of waste oil every year.

　　Considering the conversion of waste oil yield

　　If the device is operated at full load

　　It can be basically digested in one year.

　　Waste oil recovered from a city with a population of 10 million.

　　Some netizens said:

　　"This is technology and hard work!"

Extract aviation fuel from waste oil! Netizen: This is the correct usage of waste oil.

　　I didn’t expect it.

　　The gutter oil that everyone "abandoned" one day

　　Can be turned into high-value fuel.

　　This is the proper way to turn waste into treasure.

　　Transferred from: CCTV Comprehensive @ Xiaoyang Video, China Petrochemical, The Paper

[Editor in charge:

]

E-commerce platform cracking ＂pain point＂ is expected to open up the stock space of used cars.

　　In the first 10 months, the growth rate of used car trading volume was 14.3 percentage points higher than that of new car sales. From the development history of developed countries, the volume of used cars in the United States, Germany and other automobile countries has been more than twice that of new cars; On the other hand, the trading volume of used cars in China is still less than half of the sales volume of new cars, which fully shows the future development potential of China’s used car market. With the entry of e-commerce platform, problems such as integrity that hindered the development of used car market in the past are expected to be solved — —

　　While the new car market is weak, the used car market has ushered in spring. A few days ago, statistics from china automobile dealers association showed that the national second-hand car transaction volume was 1.267 million in October, up 7.3% year-on-year. In the first 10 months, a total of 11.853 million used cars were traded, up 4.6% year-on-year. The growth rate of used car trading volume was 14.3 percentage points higher than that of new car sales. Experts said that the used car market continued its good trend of "Golden September and Silver 10" in October, and the market prospect was promising.

　　The stock market will dominate.

　　The automobile industry has always been hailed as a "macroeconomic stabilizer", which not only plays an important role in upstream manufacturing, but also plays a significant role in downstream industries such as finance, insurance, maintenance, tourism and catering. Authoritative data show that the contribution rate of automobile consumption to the year-on-year growth rate of retail sales of social consumer goods can reach 20%. With the slowdown of new car consumption, promoting the circulation of used cars has become one of the important means to expand domestic demand.

　　It is understood that the world’s major automobile countries have a huge used car market far exceeding the sales of new cars. During the ten years from 1986 to 1996, the sales of new cars of the top 500 retailers in the United States decreased by 8.8%, but the sales of used cars increased by 40%. Since 1990, the annual transaction volume of used cars in the United States has been stable between 40 million and 45 million, which is about three times that of new cars. The average price of each used car is about $16,500. From this calculation, the annual used car market in the United States is about $600 billion to $700 billion.

　　In recent ten years, the volume of used cars in Germany has been more than twice that of new cars, and the ratio in South Korea and Japan is basically stable at 1.45∶1. At the same time, the penetration rate of German auto finance reached 76.7% in 2017.

　　From 2009 to 2018, the transaction volume of used cars in China increased from 3.8 million to 13.82 million, nearly tripling in 10 years, with a strong development momentum; However, compared with the sales of 28.1 million new cars in 2018, the transaction volume of used cars is still less than half of that of new cars, which shows that there is still much room for development in China’s used car market. In the past eight years, the compound annual growth rate of used car transactions has also exceeded 22%; It is estimated that the transaction volume of used cars is expected to exceed 1 trillion yuan this year.

　　The insiders believe that according to the development of automobile industry in developed countries and the increasing trend of new car ownership in China, there is still room for growth of automobile consumption in China in the future, but the growth rate will gradually slow down; The dominant force will shift from the incremental market dominated by new car sales to the stock market dominated by used car circulation.

　　Lack of integrity hinders the release of potential

　　In recent years, relevant departments have jointly issued favorable policies to encourage the consumption of used cars for many times, so as to stimulate the growth of market capacity and protect the development of the used car market from the policy level. A few days ago, the State Council issued "Guiding Opinions on Further Expanding and Upgrading Information Consumption to Release the Potential of Domestic Demand", which clearly put forward new formats and models to encourage the establishment of online and offline omni-channel and format-integrated experiential consumption scenarios, so as to effectively release market vitality and consumer demand. In addition, in promoting the circulation of used cars, the implementation of the policy of completely canceling the restrictions on the movement of used cars has also been mentioned many times, further stimulating the consumption of used cars from all aspects.

　　At present, if the owner wants to transfer the used car, there are roughly the following ways: First, transfer it to someone he knows, also known as "acquaintance transaction"; The second is to replace new cars through 4S stores; The third is the offline used car market transaction. Among them, because of the short transaction time and high proportion in the second-hand car market, the sale time and procedures are more convenient, which is the mainstream second-hand car trading method at present.

　　However, due to the uniqueness of used car products and the imperfect market supervision system and policy norms, the business philosophy, trading model and market environment are very backward. In the traditional offline second-hand car trading market, there are often some "black car dealers", and dishonest behaviors such as trading fraud, concealing car condition and profiteering are common, which not only damages consumers’ rights and interests, but also brings serious security risks to users and road traffic.

　　According to the statistics of china automobile dealers association, there are more than 150,000 used car dealers at present, and the average annual transaction volume of each car is less than 100. The fragmented transaction has seriously hindered the large-scale development of the industry. In addition, due to the asymmetric information between buyers and sellers and the lack of transparency in car condition and price, users have great distrust of traditional used car transactions, which seriously affects the overall reputation and reputation of the used car industry and the release of the potential of the used car market.

　　E-commerce platform cracks "pain points"

　　In recent years, the booming of second-hand car e-commerce has made it possible to break through the "bottleneck" of the above industries, which has boosted the accelerated development of China’s second-hand car market. Taking the second-hand car of melon seeds as an example, the new technologies, new formats and new models based on the platform economy have infiltrated and reconstructed the traditional industrial structure, and made efforts to solve the "pain points" of the industry and better protect the legitimate rights and interests of consumers. At the same time, the platform itself has also achieved rapid development.

　　Feng Hua, director of the Institute of Service Economy and Emerging Industries of Beijing Jiaotong University, believes that in the era of new Internet economy, automobile trading has entered a new stage of the development of platform economy, and the national unified second-hand car trading platform will inevitably rise rapidly. The industrial ecology formed on the basis of the platform, the leading enterprises in the industry are the organizers and leaders of the platform, which is meaningful to the standardization and innovation of the whole industry and will effectively promote the standardized and high-quality development of the used car market.

　　Feng Hua said that the Internet platform has the following promoting effects on the traditional used car industry. First, it promotes the transparency of the industry. Through the application of big data and artificial intelligence technology, Internet platform enterprises have built a trading mode with transparent vehicle conditions and standardized pricing. The second is to accelerate cross-regional automobile circulation. Internet can easily break the physical space restrictions, effectively gather vehicle sources, and build related infrastructure such as logistics and equipment, which can more effectively promote cross-regional automobile circulation. The third is to enhance the industrial value. Compared with the traditional second-hand car trading, the internet platform has transformed the second-hand car trading from low-frequency trading to high-frequency service by building and improving the ecological service chain, greatly improving quality and efficiency.

　　In addition, compared with traditional formats, Internet platforms have more incentive to strengthen their own responsibilities and protect consumers’ rights and interests. Xiong Bingwan, a researcher at the Institute of Future Rule of Law of Renmin University of China, said that platforms have market attributes, and platform operators should not only cultivate and operate the market, but also have the responsibility to carry out market supervision. For example, the platform should review the access of merchants, design the platform agreement, carry out credit management for settled merchants, deal with illegal behaviors of merchants, resolve consumer disputes, persuade bad merchants, and so on. In fact, the platform itself has the motivation and ability to play a self-regulatory role in platform affairs.

　　Experts said that the overall market size of the used car industry is huge. At present, the penetration rate of used car e-commerce in the whole used car industry is low, and it is still in the early stage of development, which has huge room for development. At present, China’s second-hand car market is in disorder, in fact, in the United States and Japan and other countries with mature second-hand car industry. In the future, with the gradual improvement of the second-hand car testing system and trading system, China’s second-hand car e-commerce and second-hand car market are also expected to mature.

Digital actual combat ｜ New changes in digital marketing, the ＂new trend＂ of enterprise growth

Content source: Elinger Eagle Road Digital Think Tank

—

Today’s marketing is different from that of 30 years ago, 10 years ago or even last year. The change of consumers’ expectations, the iteration and innovation of technical force and the change of digital economy competition pattern make the market environment change with each passing day. The construction of new marketing model based on digital environment will play a key role in the future development of enterprises.

For example, in order to attract customers, restaurants will obtain and analyze customers’ age, hobbies, frequency and consumption amount through digital technology, so as to digitize customer information, then attract customers to apply for membership through gift certificate benefits, and then conduct marketing, promotion and transformation according to customers’ behavior characteristics and preferences. This is entering digital marketing.

For the digital age, marketing is not only the work of marketing and business departments. It is the responsibility of the whole enterprise to re-understand digital marketing, think about digital marketing ability from the dimension of "data+technology" and reshape the marketing kinetic energy of enterprises, and this trend is becoming more and more obvious.

Image source: Network

New changes of digital consumers

In the digital age, new technologies have changed the concept of consumption and brought new digital consumers. Digital consumers often have the following main characteristics:

1. Using digital media: When making a purchase decision, we will first consider using digital media such as social networking, shopping websites and streaming media services to obtain product and service information;

2. The need of mobile device dependence, quick feedback and instant satisfaction;

3. Pay attention to data privacy and personalized experience and push;

4. Cross-device use, such as access and interaction between mobile devices and computers;

4. The group includes not only "digital aborigines" (consumers who grow up with digital devices);

3. It is applicable to both b2C and B2B.

(90% of digital consumers spend in front of the screen; 90% people will use multiple screens continuously; 65% people will start their first shopping experience with online shopping; 61% people have used social media on their smartphones; 59% people do their first financial management on their smartphones; 58% people will use search engines when making personal financial decisions. )

"Data+Technology" to Build a New Motive Force of Digital Marketing

In the digital age, new technologies have brought new impacts on the traditional business environment in terms of information exchange, customer interaction and data storage, such as digitalization of information exchange, customer interaction and data storage.

In order to better cope with the new digital environment, enterprises need to adopt digital tools, build digital marketing capabilities, take "data+technology" as the driving force, integrate multi-source data, rely on intelligent technology, promote intelligent marketing, and fully realize wider data collection, more accurate user access and more agile marketing closed loop.

Digital marketing brings about sustained growth by better adapting to and meeting new consumption demands. In the right time and place, the right marketing information can attract consumers better.

Enterprises need to create more attractive digital marketing content, form a consumer-centered communication network, and apply it to cross-device marketing scenarios. High-frequency interaction can gain consumers’ attention, participation and sharing, so as to grab accurate traffic and potential customers, improve sales volume and brand exposure, and at the same time better understand and meet consumers’ needs.

Five key technical modules of digital marketing

Digital marketing mainly covers five key technical modules: customer data insight, content creative management, marketing intelligence delivery, customer interaction management and marketing effect analysis, which runs through the whole marketing process and helps enterprises to be precise and intelligent in marketing.

Customer data insight

Customer data insight is based on digital portrait. Digital portrait and identification refers to the expression of various characteristics of consumers and the collection of these characteristics in time and scene by digital technology, which helps marketing managers to accurately define target consumers and design marketing strategies on this basis.

Big data prediction is based on correlation analysis, and analyzing consumer portraits can help us capture the present and predict the marketing future.

The significance of consumer portrait to marketing is not only that it can help us to understand customers more deeply and establish effective communication with customers, but more importantly, it can understand and understand customers from a new level and relevance level. Prediction is based on mutual analysis, finding hidden correlation from customer data and finding out where potential customers are. What are the potential needs of customers? And predict customers’ buying behavior, and realize sales transformation. This analysis is also applicable to the continuous sales of old customers. )

The big data consumer portrait mainly has the following five steps:

1. Data acquisition

According to the strategic needs and business objectives of the enterprise, find suitable data sources, such as CRM data, business data or third-party data, and collect data.

2. Data mining

Data cleaning, removing incomplete or repeated information; Identify users and confirm the uniqueness of users.

User identification is a very basic and important step. Only by completing this step can personalized marketing based on individuals and scenes be realized. There are three types of data for general user identification: demographic identity, device identity and digital identity.

To classify valid data, it is necessary to distinguish between static data (factual data) and dynamic data (behavioral data); At the same time, establish a label and weight system, label, classify, refine and summarize the salient features of people, things or scenes.

Tagging is a necessary prerequisite for precision marketing or personalized marketing, which can achieve better insight and understanding of consumer needs and behaviors. Weight is a quantification of degree or probability. With the label system, the complicated mass data can be transformed into a digital marketing plan that can be put into practice. )

3. Rule mining data modeling

It is very important to analyze the data and find the correlation between the data. You can also use data modeling to build the corresponding data model according to the customer’s behavior characteristics.

4. Verification

Verify the mined correlation laws or data models to ensure that the characteristics of users are accurately grasped, and only the verified models can correctly predict the marketing results.

5. Form a portrait

After verification, the accidental correlation reaction or inaccurate data in the data model is eliminated, and the remaining model is used to form a consumer portrait.

The formation process of consumer portrait is to integrate and restore the fragmented massive data into real customers, and consumer portrait is an important basis for our marketing decision.

Meck once said, "I know that half of my advertising expenses are wasted, but I don’t know which half is wasted." The commercial value transformation of consumer portraits is to carry out more accurate and effective marketing plans and improve the return on marketing investment. In the era of big data, it is possible to accurately match "target customers, channel selection, launch timing, and dissemination content", and the portrait of big data consumers is the basis for achieving the accurate matching of these four.

Portraits of big data consumers can help enterprises to find out the people who are most likely to have a good impression on you (target customers) more accurately, and create a well-planned encounter in the places where they are most likely to meet (communication channels) and at the time when they appear (delivery time), say the right words (communication content), do the right thing (promotion activity design), and send gifts (products and services) that suit their wishes.

Digital content management

The trend of DTC (end-customer-oriented marketing) has brought about the outbreak of content marketing, and brands are facing the integration of marketing digitalization, while the change of digital consumers has brought about the diversification of content and marketing channels.

Enterprises need a content center that integrates brand marketing content, business personnel and consumers.

Through the content center, enterprises can build headquarters brand assets, manage brand content assets in a unified way, support online operation of multi-content formats, manage content with metadata and smart tags, accurately find cross-dimensional screening, intelligently audit compliance and add labor, open OA workflow, one-stop approval, realize real-time synchronization of content updates, realize mobile collaborative office through enterprise WeChat, and realize safe and efficient collaboration without speed limit through cloud acceleration and data privatization deployment.

(The content in the middle and Taiwan is combined with the intelligent creation of content AI, which improves the operational efficiency, supports the multi-channel content distribution of public domain and private domain, and provides "power" for the private domain operation of shopping guides. The daily marketing materials of enterprises are dynamically updated and synchronized, and the brand uploads the template content, so that the business personnel can personalize the editing.

Through the intelligent content management platform, the large screen of enterprise terminal stores can be opened, so that creative content can be generated directionally, accurate data attribution recommendation can be realized, and the content marketing conversion rate can be improved. )

Marketing intelligence delivery

Traditional marketing is a simple single-line marketing model. Making marketing strategies based on historical data cannot form accurate delivery of people, channels and content. Digital marketing is driven by "data+technology" to create a closed-loop intelligent marketing model, open up multi-source data integration, gain insight into customer characteristics, accurately locate people, track user journey data, and realize intelligent processing of the whole process of content marketing, channel, delivery and evaluation and strategy through intelligent technology.

Intelligent marketing connects public domain and private domain data, builds a complete marketing data system, supports marketing delivery and analysis, and reaches users accurately with agile marketing strategies and automatic delivery, so as to realize wider data, more accurate delivery and more agile marketing.

Customer interaction management

Good customer management can help enterprises maximize marketing value. Customer interaction management can be divided into CRM customer relationship management, SCRM social customer relationship management and CEM customer experience management.

CRM relies on traditional channels and historical transaction data of customers, and takes products, services and sales as the guidance, and manages customer relations in one direction, thus breaking the information island, connecting marketing, sales, customer service and other departments of enterprises, and working together to improve customer service quality.

Based on the data of social media channels such as WeChat official account, Douyin and Weibo, SCRM interacts in two directions, optimizes marketing strategies by understanding users’ needs and preferences, and carries out customer relationship management;

CEM relies on omni-channels and data, analyzes customer contacts and contents, collects customer feedback, and excavates the value of products and services, so as to guide customers’ actions, participate in customer life cycle management, and enhance customer experience and transformation.

Its underlying technology is data layer — — Model layer — — Customer analysis — — Customer management. Digital marketing needs to accumulate a large number of customer data, form customer portraits, and realize efficient customer analysis and management.

Five, digital marketing effect analysis

Brands conduct marketing activities through various channels, including email, SMS, social media, live broadcast, etc., to improve coverage and conversion rate. Marketing effect analysis refers to the use of data analysis tools, from external contact advertising, website own contact analysis, collection and sales to the whole link to monitor customer consumption behavior, understand consumer demand, and comprehensively evaluate marketing effect. Bring accurate marketing through effective digital effect analysis.

The key point for enterprises to apply new technologies is to build digital business capabilities through digital technology. Digital transformation should not only consider marketing, but also consider how to upgrade business behavior and business model from the fundamental point of view of enterprises.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Article complaint hotline: 156 0057 2229 Complaint email: 29132 36@qq.com.

Concept of Community of Human Destiny： Correctness and Innovation of Marxism in China

Author: Cui Xiao, Ph.D. candidate of Communication Institute of Communication University of China and part-time researcher of Media and Public Affairs Institute.

Marxism has provided a powerful ideological weapon for China’s revolution, construction and reform. At the same time, the proposition of China Marxism has been advancing with the times. As the practice of Marxism in China in specific scientific, the concept of community of human destiny is an innovation in adhering to Marxism in China.

1. The deep cultural connotation of the concept of community of human destiny.

The concept of the community of human destiny is extremely rich in connotation, and its core is to build a world of lasting peace, universal security, common prosperity, openness, tolerance, cleanliness and beauty as pointed out in the report of the 19th National Congress of the Communist Party of China. Accordingly, we need to interpret its deep connotation from five aspects: politics, security, economy, culture and ecology. What needs to be clear is that these five levels are not separated from each other, but permeated with each other, and their relationship is like an intertwined five rings, blending with each other in connotation (Figure 1).

Concept of Community of Human Destiny: Correctness and Innovation of Marxism in China

Figure 1 Deep cultural connotation of the concept of community of human destiny

1.1 Political level

The first is the way to get along with each other with mutual respect. "Love, people love; Those who respect others will always respect them. " The concept of the community of human destiny emphasizes mutual respect and equal consultation, resolutely abandons the cold war mentality and power politics, and takes a new path of state-to-state exchanges of dialogue without confrontation and partnership without alignment. This kind of advocacy is a way to get along with each other based on the objective facts of the international community. In the context of increasingly frequent international exchanges, political mutual respect is the premise and foundation for cooperation between countries.

The second is the development path of win-win cooperation. "if you want to stand up and stand up, you want to reach people." "Everyone gathers firewood and the flame is high." Win-win cooperation is one of the ideological sources of "the community of human destiny", and it is also a link between ancient and modern China’s traditional cultural concepts. Under the background of deepening globalization, win-win cooperation is the direction and goal of cooperation between countries.

1.2 Security level

The first is the principle of coordination to turn hostilities into friendship. "Being in harmony with others means being happy; He who is in harmony with heaven is called heavenly joy. " China is a civilized body advocating stability, and "harmony is the most important thing" is the national spirit of Chinese. Resolving disputes through dialogue and resolving differences through consultation embodies the cultural concept of "turning hostilities into friendship".

The second is the global vision of Concord Wanbang. "the trip to the avenue, the world is public." This ancient concept of "harmony" is integrated into the concept of the community of human destiny, guiding cooperation and exchanges between countries with new values of the times. Driven by information technology, the connotation of "global security" has been changing all the time, but one thing has never changed, that is, the deepening interests of human beings are blended and shared. The narrow view of national interests of egoism and populism is untenable, and the common security concept of one glory and one loss can stand the test.

1.3 Economic level

The first is an open and inclusive development tolerance. Opening to the outside world is the basic national policy of China, and only in an open environment can it develop better. This development bearing of China’s leading by example is the self-confidence and calmness of "doing what you can’t do against yourself", and it also reflects the profound understanding of the material foundation needed to build a community of human destiny.

The second is the balanced development and cultivation of universal benefits. For the progress of human civilization, development is the first priority. For development, the balanced distribution of social resources and the balanced production of social wealth are the key to solving social poverty. The pursuit of balanced development and self-cultivation of universal benefits embodies the way of governing the country and ensuring peace in China culture of "not suffering from poverty but suffering from inequality".

1.4 Cultural level

One is the philosophical wisdom of harmony but difference. Philosophy is the culture of thought. As a cultural representation, the concept of the community of human destiny also contains the philosophical wisdom contained in this culture. This kind of philosophical wisdom is embodied in the dialectical thought of "all things are bred without harming each other, and the Tao is parallel without contradicting each other" and the natural Tao of "the terrain is vast, and the gentleman carries things with virtue".

The second is the concept of prosperity between the United States and the United States. "A single flower is not spring, but a hundred flowers bloom in spring.". Advocating the concept of "respecting the diversity of world civilizations, transcending the barriers of civilizations through civilized exchanges, transcending the conflict of civilizations, and transcending the superiority of civilizations through coexistence of civilizations" is full of the prosperity concept of beauty and beauty.

1.5 Ecological level

The first is the ecological wisdom of harmony between man and nature. Tao Te Ching puts forward that "man should follow the earth, the earth should follow the heaven, the heaven should follow the Tao, and the Tao should follow the nature", and Zhouyi calls "heaven and earth" as "three talents". This idea of "harmony between man and nature" has been absorbed by the concept of the community of human destiny, forming a distinct ecological wisdom: on the one hand, all countries should respect and protect nature as the basic yardstick for developing modern science and technology; On the other hand, international cooperation between countries should be based on improving the living environment of human beings.

The second is the ecological morality of sustainable development. Marxism puts forward that "man lives by nature" about the relationship between man and nature. Pursuing environment-friendly human development is a basic ecological morality. We should take the road of green, low-carbon and circular sustainable development and build a global ecological system that respects nature.

2. The way to keep the concept of the community of human destiny right: the historical foundation

The concept of community of human destiny is the persistence and inheritance of Marxist thought. This kind of rightness ensures its profound historical foundation.

2.1 adhere to the people-centered "people-oriented" orthodoxy

Marxism is an idea of seeking liberation for mankind. In the Economic Manuscripts of 1857-1858, Marx proposed that in the new social system in the future, production will aim at making all people rich. The concept of the community of human destiny fully demonstrates its "people’s nature" and expands this "people’s nature" from our own country to the whole world, from our own nation to all mankind, which meets the people’s yearning for a better life all over the world and also demonstrates the Communist Party of China (CPC)’s ideal and belief that human society will eventually move towards communism.

2.2 adhere to the "innovative" tradition of continuous innovation and development.

As a Marxist political party, the Communist Party of China (CPC) always maintains the advanced nature of pursuing innovation and forging ahead. It is on the basis of inheriting this "innovative" spirit that the Communist Party of China (CPC)’s leading collective in the new era conforms to the development trend of the times and the law of social development, and puts forward the concept of a community of human destiny, which promotes the transformation of human development concepts and communication concepts through creative expression.

2.3 adhere to the "practical" orthodoxy that theory originates from practice.

Marxism is a practical theory, not a study. The basic viewpoint of Marxist epistemology is to solve specific problems from practical life. The concept of the community of human destiny is the concrete manifestation of this "practicality" of Marxism in the new era, which itself contains a profound sense of global anxiety and provides a new guiding concept for solving the problems of human social development.

2.4 adhere to the people’s democratic thinking of the "democratic" orthodoxy.

Marx and Engels pointed out that the proletarian movement is an independent movement for the benefit of the overwhelming majority of people. On the road of socialist development, China has always insisted on promoting the construction of democratic politics under the leadership of the Communist Party and realizing consultation and common governance. In the concept of the community of human destiny, the way of getting along with each other with mutual respect and the principle of coordination to turn hostility into friendship are all direct manifestations of "democracy."

2.5 adhere to the "symbiotic" orthodoxy of the relationship between man and nature.

Marx believes that "man lives by nature", and labor links man with nature. The ecological wisdom of the unity of man and nature and the ecological morality of sustainable development contained in the community of human destiny are exactly the insistence of Marxism on the "symbiotic" relationship between man and nature. The COVID-19 epidemic that broke out at the end of 2019 spread all over the world, and no country can "enjoy the unique scenery here". "The whole world is cool and hot here" warns the close connection between human destiny and the fate of human and nature.

2.6 adhere to the unity of personality and social "thinking" orthodoxy.

"Quasi-thinking" is an important concept in Marxist philosophy. We can understand that the whole human society is relationship-based rather than individual-based, and the existence of individuals is based on the existence of the whole. People cannot live independently without the relationship with others and everything, and form a community in their relationship with each other. The "quasi-thinking" focusing on human beings transcends the division caused by "special classes" and "interest groups", helps human beings break through the shackles of various social roles, seek consensus from values that transcend national and national boundaries, such as peace, justice, democracy and tolerance, and realize identity and free association in the essence of "people".

3. The way to innovate the concept of the community of human destiny: the characteristics of the times

Mankind has been a community of destiny since ancient times. Thinkers at all times and in all countries have expressed different ideas about the community, and their understanding of it has gradually developed from primitive clans and tribes to nations and countries, and then to a higher-level community of human destiny. The Marxist thought of "the association of free men" contains the community spirit that transcends ethnic boundaries. The concept of the community of human destiny is not only a adherence to the China-oriented orthodoxy of Marxism, but also a reflection of China’s in-depth investigation of the times and the world, and a new theory and practice put forward to keep up with the new situation and new requirements. This kind of innovation has cast its distinctive characteristics of the times.

3.1 reflects the adaptation to the law of global social development.

Nowadays, the pace of globalization is steady and far-reaching. However, the world still faces many challenges and uncertainties. On the one hand, the international political situation is unstable, and a separatist and nationalist tendency has begun to spread, and some countries have added obstacles to international cooperation and development because of their "fragmented"; On the other hand, challenges such as terrorism, financial turmoil, environmental crisis, regional conflicts, poverty and diseases remain unabated, and local problems may turn into global challenges at any time. In this environment, human beings need to establish a sense of community of destiny with an empathy to cope with global risks and tests.

3.2 reflects the response to the requirements of the times and international concerns.

As a node in the community of human destiny, the country’s activities not only reflect the requirements of the times, but also affect international concern. Facing the requirements of the times, the increasingly prosperous China needs to play a better role on the world stage; Faced with international concerns, the growing China needs to answer a series of important questions, such as "what road to take in the future and what impact it will bring to the international community". The concept of the community of human destiny is not only the wisdom and scheme contributed by China in response to the requirements of the times, but also the responsibility and responsibility of China in the face of international concerns.

3.3 reflects China’s active participation in global governance.

Nowadays, the world is facing severe challenges. No government, enterprise or individual can cope with them alone, and many problems cannot be solved in isolation. It is necessary to formulate a "systematic plan". Focusing on the five levels of the connotation of the community of human destiny, the Chairman of the Supreme Leader put forward the "five persistences" of building a "community of human destiny", which is a set of "systematic programs" for global governance. It embodies the systematic view of dialectical coordination between the local and the whole, and requires grasping the relationships among all parts and aspects in the system.

3.4 reflects the improvement and revision of the international discourse system.

According to the Marxist view of news communication, human information communication activities are a spiritual communication process of emotion, value and thought, and "communication" becomes the philosophical logic of information communication. For a long time, mass media has made communication have some top-down "elite" characteristics, and the importance of interpersonal communication based on interpersonal communication has not been highlighted. At the same time, the western media has dominated the international news information order for a long time, which also makes the international discourse system under the leadership of the news concept with the critical supervision as the guidance and the conflicting framework as the narrative mode, and holds the binary opposition thinking of other news concepts. With the continuous empowerment of social media, the public’s subjectivity has returned, and the international community is welcoming an era of public communication. Under this trend, the traditional western news concept can no longer adapt to the overall construction of the international discourse system. At present, the rise of constructive news oriented to problem solving and negotiation dialogue is an innovation under this trend. The idea of "community of human destiny" that pursues the consensus of multiple voices provides a perspective for thinking about how to meet an era of public communication, and also provides a path for shaping the international discourse system, and promotes the global information exchange from "self-awareness" to "community awareness" and from "self-talk" to "community dialogue".

The community of human destiny stands at the origin of the coordinate axis of Marxism in China (Figure 2), ensuring the coexistence of historical roots and characteristics of the times with integrity and innovation, which is also the basis for it to stand the test and maintain its vitality forever.

Concept of Community of Human Destiny: Correctness and Innovation of Marxism in China

Figure 2. Upholding and innovation of the concept of community of human destiny in China.

China Mainland cracked down on foreign garbage. What about the recycling industry in Hong Kong？

[Observer Network Comprehensive Report] This month, China officially launched a new law prohibiting the import of "foreign garbage", which caught the west off guard. All parts of the world are facing the threat of "waste siege" and can no longer transport untreated garbage to China at will. Hong Kong’s recycling industry is also deeply affected by this ban. According to the BBC Chinese website today (4th), with the crackdown on "foreign garbage" in China, Hong Kong must find a way out of reform, on the one hand, turning waste into products, on the other hand, opening up the Southeast Asian market.

According to the report, Hong Kong used to be a transit point for transporting wastes from many countries to the mainland. In the past, it used to transport recycled wastes to the mainland to make money by "left hand and right hand". According to the figures of Hong Kong Environmental Protection Department, up to 97% of the 1.91 million tons of municipal solid waste recovered in Hong Kong in 2016 were exported to places outside Hong Kong before being processed and recycled.

The BBC Chinese website said that China’s policy of banning "foreign garbage" may continue to intensify, and the Hong Kong government’s support is insufficient, so the industry reform is full of risks. To this end, the article puts forward two ways to reform.

One is to treat the waste by ourselves, make the recycled waste into more valuable finished products and sell them in the form of goods all over the world, including the mainland of China..

Take Hankang Group as an example. Its parent company is in Shenzhen. In recent years, it has been engaged in renewable resources business in Hong Kong. Lin Shaohua, chairman of the group, told BBC Chinese website that in response to the ban, his company invested 50 million Hong Kong dollars (about 41.57 million yuan) to add new machines, venues and compression trucks to "productize" the waste. Different from the previous mode of recycling garbage, these machines can classify different plastics and make different products, and it is said that they can handle 100 to 200 tons of waste every day.

Click to view larger image.

Waste plastic picture from BBC Chinese website

He said that the recycling industry is facing the transition period of the industry, and the operating costs of manpower and transportation continue to rise, while the prospects of product prices and sales channels are unclear, and investment is full of risks for the whole industry. At the same time, products should not only meet the requirements of China government, but also meet the requirements of the European Union, Southeast Asia and other regions, so as to enhance the competitiveness of products in the market.

However, Liu Zhifeng, director-general of Green Earth, a Hong Kong environmental protection group, said that since China announced its policy of banning "foreign garbage" in July last year, many recyclers have not had enough time to acquire new machines for transformation. Therefore, in the short term, some recyclers are trying the second way out:Open up the Southeast Asian market.

According to the report, however, as recyclers all over the world are looking for buyers, the markets in Southeast Asian countries are not big enough to accommodate China’s "foreign garbage". In addition, the transportation cost has also increased from more than 60 Hong Kong dollars per ton shipped to the mainland to more than 300 yuan shipped to Southeast Asian countries, and the profit will be significantly reduced.

At the same time, Liu Zhifeng also believes that in the long run, Hong Kong’s recycling industry needs to transform from just collecting waste to manufacturing saleable products. However, the price of such machines is millions, which is very expensive for SMEs.

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In 2016, the map of the proportion of municipal recycling waste abandoned in Hong Kong landfills was from the Hong Kong Environmental Protection Department.

Existing disadvantages of recycling industry in Hong Kong

Apart from the challenges brought by the policy changes in China, there are still some long-standing drawbacks in the recycling industry. The BBC Chinese website quoted Liu Zhifeng as saying that Hong Kong only concentrated on recycling "three kinds of paper and two kinds of plastic"-paper, newspapers, office paper and drinks, and waste plastic bottles for personal care products. Among them, "three paper" accounts for 75% of recycled paper products in Hong Kong, and "two glue" accounts for only over 10% of recycled waste plastics. This selective recycling is a "retrogression" of the policy.

Liu Zhifeng also said that one of the reasons why waste was discarded was that citizens did not wash the classified waste properly, and recyclers could not collect these useful wastes. "These waste rubbers are not recyclable. As long as a few processes are added, Southeast Asia can export them. Don’t limit the money that the recycling industry could have earned." Liu Zhifeng called it billions of potential business opportunities.

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The way out for garbage in Hong Kong in 2016 is from the Hong Kong Environmental Protection Agency.

In addition, Huang Yinghan, vice president of the Hong Kong Waste Plastics Association, believes that Hong Kong recyclers cannot collect enough waste plastics locally, and the recycling work is very backward. According to the information of Hong Kong Environmental Protection Bureau, in 2016, more than 770,000 tons of plastics were discarded in landfills, while only 125,000 tons were recovered.

Huang Yinghao said that the quality of recycled plastics and how to classify them are also problems. He said that after China cracked down on illegal and inferior garbage imports (also known as Hedge Action) in 2013, many private companies collecting waste plastics had already closed down. At present, non-governmental organizations mainly recycle waste plastics. However, these organizations and recyclers are not equipped with machines, and it is very expensive to rely on manual sorting, so they only import sorted waste from overseas and then process it into products for export.

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Manual garbage sorting Figure from BBC Chinese website

Both Huang Yinghao and Liu Zhifeng believe that it is more convenient and cheaper to put waste into landfills than to separate and recycle waste in Hong Kong. In addition to reducing waste at the source, we should also adopt a "producer responsibility system" for waste and charge fees for garbage. The Hong Kong government plans to implement municipal solid waste charges in the second half of 2019.

CCTV Review ｜ Three Questions： Who is the ＂black protection＂ around big polluters？

　　CCTV News:On April 18th, the Ministry of Ecology and Environment announced that it had joined hands with the Shanxi Provincial People’s Government to supervise the environmental violations of Sanwei Group in Hongdong County, Shanxi Province (for details, click: 4.5 billion assets listed companies dumped industrial waste, such as waterfalls, CCTV reporters were detained unannounced), and jointly punished the group with the CSRC.

　　On April 17th, CCTV Finance "Economic Half-hour" reported "Three-dimensional Group in Hongdong County, Shanxi Province illegally dumped industrial waste residue to pollute farmland, and the production wastewater was discharged directly into Fenhe River, and CCTV reporters were detained unannounced". In this regard, the Ministry of Ecology and Environment stated in the announcement issued on April 18th that measures have been taken:

　　First, the joint supervision of the Shanxi Provincial People’s Government requires the Linfen Municipal People’s Government to strictly investigate the illegal sewage discharge behavior of enterprises, the performance of government and regulatory authorities and other issues in accordance with the law, and make them public in a timely manner.

　　Second, it will jointly punish the listed companies of Sanwei Group with the CSRC. Our department has informed the CSRC of the environmental violation information of Sanwei Group for the first time, and conducted joint investigation and punishment according to the memorandum of cooperation on joint punishment of environmental violations of listed companies.

　　The announcement also stated that Shanxi Province also attached great importance to this and responded at the first time. The Environmental Protection Department of Shanxi Province set up the "4.17 Report on the Environmental Problems of Shanxi Sanwei Group" and rushed to the scene on the night of the report to supervise, organize forces to conduct on-the-spot investigation on the contaminated site, monitor the waste water and industrial waste residue, and administratively detain two village cadres according to law. At present, various investigations are under way.

　　Then, why can such a big polluter pollute the environment for a long time and unscrupulously? What is the real problem behind it? Who is acting as their "black protection"?

Cctv review

　　Shanxi Sanwei Group has been illegally dumping industrial waste residue, polluting a lot of farmland and discharging industrial wastewater directly into Fenhe River, which has brought serious threats to the lives of people in villages along the way. The news media even used "evil deeds" to describe this shocking incident of stealing platoon.

　　Here, we must ask a few more why!

　　Do the three-dimensional group leaders, especially the group leaders, know what they are doing?

　　Sanwei Group is an enterprise that produces hundreds of chemical products such as polyvinyl alcohol, adhesive, benzene and coke. As a listed company with 4.5 billion assets, do you know how to treat the wastewater, carbide slag and fly ash produced by the enterprise?

　　Calcium carbide slag and fly ash need to be stored in a special yard and managed strictly, and industrial wastewater must be treated in compliance before it can be discharged. However, the three-dimensional group has been dumping industrial waste into the pit without impervious layer for a long time, and the wastewater is also directly discharged into Fenhe River, the mother river of Shanxi Province. Business leaders don’t know whether it is dereliction of duty or dereliction of duty? It is even more terrible if you know it, whether it is directly directed or not.

　　Why do local governments and environmental protection departments turn a blind eye to sewage discharge?

　　The media has long noticed that the three-dimensional group has seriously polluted the environment by illegally discharging pollutants.

　　As early as 2014, China Youth Network reported the fact that "Shanxi Three-dimensional Pollution has been confirmed by the Environmental Protection Bureau for nearly 40 years";

　　In 2016, national business daily also exposed the news that "Shanxi Sanweicheng environmental protection boss was investigated every year";

　　In 2017, a survey by China Legal Reporting Network found that Shanxi illegally dumped industrial waste residue to pollute farmland;

　　In 2017, the Ministry of Environmental Protection sent eight inspectors to inspect 13 cities, and Sanwei Group was one of the inspected objects.

　　With such intensive media attention and under the supervision of the Inspector Group of the Ministry of Environmental Protection, how did the local government and environmental protection departments respond and solve the problem? Don’t you turn a blind eye to the media reports and the inspectors of the competent departments? Why do local government departments turn a blind eye to sewage discharge?

　　Why are village cadres at the grassroots level willing to guard the door for polluting enterprises?

　　In the interview, the reporter found that the people around him had long complained, but they dared not speak out. The villagers said, there is no need to reflect, which one of the cadres in the village doesn’t know? The real situation is that in the face of the lawless and unscrupulous environmental pollution behavior of enterprises, local village cadres have acted as thugs for polluting enterprises to guard their homes. Villagers and journalists have said a few words and are worried that they will be retaliated.

　　 It can be said that this scene in Hongtong County has reached the point of absurdity. Listed companies are lawless in discharging pollutants, village cadres pay money to guard the hospital, and the Environmental Protection Bureau ignores corporate pollution. Reports from local villagers range from verbal warnings to suffering from skin and flesh. When they talk to reporters, they must worry about retaliation. After repeated media exposure, environmental protection special inspectors, pollution has become increasingly serious. There are too many reasons to answer and too many questions to explain.

　　Polluting enterprises should be investigated and punished, and the umbrella behind them should be destroyed. At present, the Ministry of Ecology and Environment has cooperated with the Shanxi Provincial Government to supervise the environmental violations of Sanwei Group, and the local authorities have also formed a joint investigation team.We will be interesting to see who makes the people dare to speak out, who makes the central government’s policies unable to be implemented here, and who makes the national laws unable to be implemented here.

　　China International Radio Station, China Central Radio and Television Headquarters.

　　Hong Lin, Chief International Current Affairs Commentator

Break the waves and show the elegance of aquatic athletes

□ Our reporter Xing Hanfu

On July 30th, 2017 China Rowing Open (Harbin Station) kicked off in the waters of one lake and three islands in Songbei District, Harbin. More than 320 rowers showed their elegant demeanor in water sports, bringing a visual feast to the citizens of Ice City.

The reporter saw at the scene that opening performances such as motorboats, paragliders and flyboard were being held. The athletes were driving motorboats, and sometimes they turned sharply to stir up waves, and sometimes they jumped out of the water. The wonderful water performances won warm applause from the audience. The audience took out their mobile phones and kept shooting.

In the athletes’ preparation area, when the reporter saw Daniel, the leader of Cambridge University, he was helping the team to debug the rowing boat. "This time we participated in the 8-person helmsman project. In order to prepare for this competition, the team members prepared for it four months in advance, hoping to achieve good results." Daniel told reporters that the atmosphere of rowing competition in Harbin is very good and the track is very professional. I hope to have the opportunity to come here more often.

At 9: 45, the contest officially started. As the whistle sounded, the rowing boat that had been waiting for a long time on the water suddenly ejected. With the rhythmic rowing, the rowing boat was like an arrow on the water. The appearance of rowing teams at home and abroad quickly ignited the enthusiasm of the audience, and the sound of refueling on the shore came one after another.

Shanghai Rowing Club won three championships in this competition and became the biggest winner. "In order to meet this competition, they prepare for the war three months in advance, and they have to carry out launching training at least four times a week. They also carry out movements and physical training on the shore." Yin Liang, the leader of Shanghai Rowing Club, told reporters that this competition gave them a rare opportunity to communicate with strong rowing teams at home and abroad.

"Harbin is a city that loves sports. It seems to be accidental to hold the rowing open in Harbin for the first time last year, but it is actually inevitable. Because folk rowing was first developed in Harbin, and it has been maintained. I believe that this event will be better next year. " Wang Shi, chairman of the Asian Rowing Federation and honorary chairman of the board of directors of Vanke Group, said.

Wang Shi also made a commitment to hold this event in Harbin next year. "The third year of the Harbin Rowing Open must be more successful and happy. The sign of success is not only more athletes and more teams to participate, but more people in our city, middle school students, college students and citizens to participate. I hope to see middle school students and college students in Harbin enter the finals next year. " Wang Shi told reporters.

The reporter learned that the China Rowing Open (Harbin Station) has been warmly sought after by sports enthusiasts and citizens since it was held twice. The internationalization of this competition has been further deepened. The contestants are all professional and amateur high-level rowers registered with the China Rowing Association, and also attracted athletes from Britain, Israel, Thailand and other countries to participate. This year’s competition will set up a new land rowing exhibition, and the competition area and experience area will be set up in the stadium. The citizens can personally participate in and experience the land simulation training of rowing. The development of this activity has effectively narrowed the distance between rowing and citizens and promoted the vigorous development of rowing in Harbin.

The picture shows the 2017 China Rowing Open (Harbin Station). Our reporter Jiang Guohong photo

Audi R8 e-tron self-driving concept car launched in the world.

　　 [XCAR domestic new car original]

　　　　At the first CES ASIA, which recently opened in Shanghai, Audi’s R8 e-tron piloted driving concept car made its world debut. The car adopts pure electric drive, and the maximum cruising range is 450km, which can realize automatic driving.

　　　　Tip: Audi R8 e-tron piloted driving can realize automatic driving; Pure electric drive