标签： 上海后花园阿拉网

Script killing： Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

　　According to the interviewee, the "4D" screen script against the horizon kills the picture.

　　The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

　　At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

　　Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

　　Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

　　Script killing entered the "3.0" era.

　　Content, gameplay, and scenes have been iterated.

　　"Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

　　Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

　　Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

　　The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

　　"The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

　　"The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

　　Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

　　"This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

　　It is normal for top stream content creators to earn tens of thousands of dollars a month.

　　But excellent authors are hard to copy.

　　Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

　　From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

　　According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

　　Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

　　"For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

　　On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

　　So, will there be a surplus of scripts?

　　He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

　　"But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

　　Players are infiltrating the middle and upper reaches of the industry.

　　In the future, script killing will become normal entertainment.

　　Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

　　In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

　　This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

　　Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

[You look good when you smile] Three smiling faces tell their stories about poverty alleviation.

　　foreword

　　The year 2020 is the year when a well-off society is built in an all-round way and the 13th Five-Year Plan ends. In order to show the moving scenes, innovative practices and highlights of the deep poverty-stricken areas in the western region in overcoming difficulties and taking off their hats on the journey to a well-off society, it reflects the people’s sense of gain, happiness and security in the western region. Sponsored by the Network News and Information Dissemination Bureau of the Central Network Information Office, co-organized by Chongqing Municipal Committee Network Information Office, Guangxi Zhuang Autonomous Region Party Committee Network Information Office, Sichuan Provincial Committee Network Information Office, Yunnan Provincial Committee Network Information Office, Gansu Provincial Committee Network Information Office, Qinghai Provincial Committee Network Information Office, and hosted by Hualong. com, "You smile so beautifully — — The theme activity of "Decisive Fight against Poverty and See the West" was launched on August 3, and the achievements of poverty alleviation will be displayed through short videos, H5, MV and other forms.

　　On August 4th, the national online media reporters watched Wushan in the cloud, walked into the rich leaders emerging from the poverty alleviation in Wushan County, and listened to their struggle stories in the front line of poverty alleviation.

　　Once a taste of the vast sea, I feel that the water in other places is pale; Once you have experienced the cloud of Wushan, you feel that the clouds elsewhere are eclipsed.

　　Wushan County is located at the intersection of Daba Mountain, Wushan Mountain and Qiyao Mountain. Because of its excellent ecology, profound cultural heritage and numerous scenic spots, scholars and poets in past dynasties have written starry poems for Wushan and Wushan Goddess. However, due to its remote location and traffic congestion, most of these unique resources are "raised in boudoir", and the industrial development is weak, so it has become a national key poverty alleviation and development county.

　　After the new round of poverty alleviation campaign started, Wushan conducted a comprehensive screening of the rural population in the county and identified 120 poor villages, with a poverty incidence rate of 13.7%. In the face of these data, Wushan takes the power of the whole county to fill the shortcomings of infrastructure and pave the way for the industry, and develop green industries according to local conditions to drum up the pockets of the masses … …

　　In August 2018, Wushan officially withdrew from the national key poverty alleviation and development counties. The smiling faces of these poverty-stricken people are clear, sincere or simple, and every fine line engraved on the smiling face tells the hard work and harvest of the local people trying to get rid of poverty.

　　Gong Keyan. Photo courtesy of Rong Media News Center in Wushan County, Chongqing

　　The way to get rich is "stewed eggs and beauty"

　　The mountain road is winding and beautiful. Along the 301 provincial highway on the south side of Wuxiakou, you can see a brand-new white building eight or nine kilometers away. Before you get close, the strong smell of lo mei comes with the wind.

　　This is the well-known "Yanjie Farmhouse", which is a "service area" for tourists and drivers to rest and a "transit station" to drive villagers out of poverty. The owner of the farmhouse is Gong Keyan, who is known as "the beauty of stewed eggs". She not only walked out of the "road to get rich on the tip of the tongue" with her own hands, but also drove the surrounding villagers out of poverty.

　　In 2008, Gong Keyan bid farewell to her working life in Shenzhen and returned to her hometown. She and her husband built a water station in front of their own door next to the provincial road to add water to cars, earning about 10 thousand yuan a year.

　　Gradually, while adding water to their cars, they opened a snack bar to sell salted eggs to drivers and passengers passing by, and their business became more and more prosperous. After tasting the sweetness, they carried out "expanded reproduction" and developed dishes such as braised pig’s trotters, braised tofu, braised beef, dried tofu, braised konjac and braised duck neck.

　　Last year, Gong Keyan and his wife built a small building across the street from the old house. The snack bar "Braised Eggs and Xishi", which has been in operation for 11 years, has been transformed into "Yanjie Farmhouse". Not only has the store expanded to more than 200 square meters, but the dining table has also increased from 8 to 12. After expanding the size of the store, Gong Keyan and his wife added homestay business on the basis of snack bars to attract left-behind women and poor households in the village to find jobs.

　　"My family lives nearby and works here. It costs 2,500 yuan a month, which is better than farming." Gong Cuilan, who works in the store, told the reporter that at present, the eight employees in the store are all nearby villagers, and the monthly salary of 2,500 yuan and the treatment of free meals have obviously improved their lives.

　　Sitting in the new shop with clean windows, customers can see the beautiful scenery of "Wushan Yunyu" through the window, and they can feast their eyes on it while enjoying their food. Nowadays, "Beauty in Stewed Eggs" has become a business card for Wushan to become self-reliant and become rich and well-off.

　　Gong Keyan calculated that in the future, her "Yanjie Farmhouse" will also make efforts in management and service, and lead more people to become rich and well-off.

　　Nie Zhanghua. Photo courtesy of Rong Media News Center in Wushan County, Chongqing

　　Abandoned pomegranate forest turned into urban landscape tree

　　Lifting seedlings, tying ropes, and carrying … The villagers in Huazhu Village, Shuanglong Town are a little busy. Watching pomegranate trees two or three meters high rise from the ground, their locked brows gradually stretched and their smiles hung on their faces. Not long ago, a garden enterprise in Chongqing came to buy pomegranate trees that villagers were going to abandon.

　　"I thought that the pomegranate trees dug out could only be used as firewood. Unexpectedly, the government helped to contact the buyers, which gave us more income." Under the fruit forest, Nie Hai, the son of Nie Zhanghua, said happily while observing the growth of seedlings.

　　According to reports, this pomegranate forest has a total of more than 260 mu, which was introduced by villagers from other places more than ten years ago. Last year, Shuanglong Town vigorously developed the crisp plum industry and called on the villagers to plant crisp plums. Nie Zhanghua, a large planter in the village, decided to transfer this pomegranate forest and develop the crisp plum industry.

　　After learning about the relevant situation, the resident team felt very sorry and wondered if there was any way to make use of these pomegranate trees and turn them into treasures.

　　Through the matchmaking of the resident team, at the end of 2019, the heads of two garden enterprises came to Shuanglong Town to learn about the growth of pomegranate trees on the spot, and felt that these pomegranate trees were very suitable for landscape trees, so they immediately decided to order a batch. After learning that these trees were purchased from poor households, they also took the initiative to raise the original tree in 110 yuan to one in 130 yuan, so that the poor people could make more profits.

　　"600 trees and one tree, 130 yuan, sold a total of 70,000 to 80,000 yuan, which solved my economic problem." When it comes to this matter, Nie Zhanghua’s smiling mouth doesn’t close properly. With this money, Nie Zhanghua expanded his industry on the original 400 mu of crisp plum planting.

　　His son Nie Hai, as the technical backbone cultivated in the village, not only managed his own crisp plum garden, but also provided technical assistance to other poor households in the village. Last year, the yield of crisp plum reached more than 3,000 kilograms per mu, and he realized a net income of more than 100,000 yuan, which became a demonstration for the large-scale planting of crisp plum in the village. At present, Huazhu Village has developed 1,580 mu of crisp plums, which has driven 63 poor households in the village out of poverty and increased their income.

　　Nie Zhanghua said that the planting of crisp plums has now caught up with the good momentum, and he will strive to develop crisp plums as prosperous as pomegranate flowers blooming all over the mountain with the support and help of the government and the resident team.

　　Liu Jingchun. Photo courtesy of Rong Media News Center in Wushan County, Chongqing

　　"Golden Grape" Strings out "Poverty Alleviation Fruit"

　　"I will work harder and do well!" Looking at the honorary certificate of "the most beautiful example of poverty alleviation" in his hand, Liu Jingchun of Jingping Village in Shuanglong Town said simply and firmly that his face was a simple smile.

　　However, behind this smile is the tempering and precipitation of Liu Jingchun’s 10 years.

　　In 2010, it was a turning point in Liu Jingchun’s life. His first son was born, which brought happiness and joy to his family and made Liu Jingchun miserable and happy. The child suffered from congenital cleft lip, so he ran around to collect the operation fee for his son. One year after the operation, Liu Jingchun himself suffered from lumbar tuberculosis and owed more than 200,000 yuan for treatment, which instantly put this originally poor family in trouble.

　　"At that time, the child was like this, plus his own lumbar paralysis. He was lying in bed for more than half a year, unable to get up and owed money. At that time, he almost fell into a state of despair." Liu Jingchun said, "Fortunately, the poverty alleviation policy has brought me hope."

　　In 2013, Liu Jingchun was included in the poverty-stricken households with the establishment of the card and enjoyed the medical assistance policy for serious illness. Although the national policy is good, Liu Jingchun understands that it still depends on his own hands if he wants to really live a good life.

　　In 2017, under the premise of gradually improving his health, Liu Jingchun applied for a small poverty alleviation loan, and brought over a vineyard with a poorly managed area of 110 mu in a neighboring village. He decided to plant "golden grapes" and bear his own "poverty alleviation fruit".

　　After setting down the vineyard, every morning, Liu Jingchun rushed to the vineyard in the neighboring village 6 kilometers away to start a day’s work. "This period is a critical period for grape management and protection. If management and protection are not strengthened, it will directly affect the yield and quality this year."

　　The yield and quality of grapes are no matter how good, but it can’t avoid the problems brought by sales. In 2019, Liu Jingchun’s 110 acres of grapes began to enter the high-yield period, with an annual output of 20,000 kilograms. After selling more than 10,000 kilograms through friends and citizens themselves, the rest could not be sold.

　　"At that time, it was painful and anxious to see that such a good grape could not be sold. Fortunately, after Wang Tao, the first secretary of the village, knew the situation, he took the initiative to use his resources to help me sell the remaining thousands of pounds. At the same time, it also made my grapes have a certain reputation in Chongqing." Liu Jingchun recalled.

　　After the cold winter, spring always comes inadvertently. Nowadays, Liu Jingchun’s body has basically recovered and her children are attending primary school. At the same time, with the increase of income, not only have the hats of poor households been thrown far away, but Liu Jingchun also took the initiative to apply for withdrawal from the subsistence allowance.

　　Talking about his future life, Liu Jingchun smiled simply and expressed great confidence. This year, it is estimated that the output of grapes will reach 30,000 Jin and the output value will reach 200,000 yuan.